Your Story Isn't the Product: Build a Message That Gets Booked with Anthony Trucks
Your personal story can make people listen, but that doesn't necessarily give an event planner a reason to book you.
Anthony Trucks discovered that distinction early in his speaking career when feedback from his bureau forced him to rethink how he was using his story on stage. Instead of simply sharing what happened to him, he began identifying the message, process, and audience value underneath those experiences. That shift helped him develop stronger keynotes, communicate his value more clearly, and eventually grow from $1,000 speaking gigs to $25,000 keynotes. Anthony explains why the…
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