Latest / Service MVP Sales Training Podcast with Joe Crisara
The Secret Behind 3 Million Lights Installed: Bill Frey’s Service Success Formula | Bill Frey of Illuminating Design
In this episode of the Home Service Heartbeat Podcast, Joe Crisara sits down with Bill Frey, founder and president of Illuminating Design in Atlanta, Georgia.
What started as an unexpected opportunity in the holiday lighting industry became a lifelong passion for Bill. Today, his company creates stunning outdoor lighting solutions that enhance curb appeal, improve safety, and bring communities together through unforgettable experiences.
Bill shares how he grew his business by focusing on process, customer relationships, team culture, and innovation.
What You'll Learn:
✅ How Bill accidentally…
The skinny
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