015 - How Marketing Works (Part4 of 4) : Marketing is a System, Not a Campaign
🌟 Episode Summary
In this episode of Be Locally Loved, Laura Capes Terry and Trent Soles unpack one of the biggest reasons business owners feel frustrated with marketing: they’ve been taught to think in campaigns instead of systems.
The conversation explores how many local business owners fall into “random acts of marketing” — chasing trends, trying disconnected tactics, and expecting immediate results without a larger strategy holding everything together. Laura explains why effective marketing is not about quick wins or isolated efforts, but about creating a connected experience that helps…
The skinny
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