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You Have No Idea How Much This Pine Resin Is Going To Change A Whole Community - #1133
One of the most remarkable social enterprises I’ve encountered in recent years is Ejido Verde, in Michoacan, Mexico, now run by CEO Shaul Paul. By reestablishing pine forest where they were once universal, Ejido Verde will grow a pine resin industry with the potential to employ thousands of people, lifting them into the middle class.
Ejido Verde is helping indigenous people to cultivate and care for trees for a decade before they begin to produce resin. Once they begin to produce, Ejido Verde will accept repayment in the form of raw resin--just 10 percent of the production. Ejido Verde also…
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