Bank Branches Must Earn Their Place

Banking Transformed with Jim Marous · Apr 7, 2026 · 18m

For more than a decade, banks have been told that digital channels would replace the branch. In many parts of the world, that has proven true. But the U.S. market is different—and the data tells a very different story.

When Bank of America opens a new branch, digital sales in that market increase by 50%, reinforcing a critical shift in thinking: physical presence doesn’t compete with digital adoption—it accelerates it.

In this episode, recorded on location at Arizona Financial Credit Union, Jim Marous explores the future of bank branches using new research from the Digital Banking Report and…