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Direct From Hollywood with Ryan Seacrest: YouTube and Netflix Might Be Going to War Over Content Creators · Direct From Hollywood with Ryan Seacrest

• 0:00
  Speaker 1: YouTube's model for years has been closer to a high-tech
• 0:06
  Speaker 1: TV antenna than a TV studio.
• 0:08
  Speaker 2: It's allowed creators to broadcast content or stream content and
• 0:11
  Speaker 2: share in ad revenue and hasn't directly paid or produced them,
• 0:15
  Speaker 2: but that might be changing.
• 0:17
  Speaker 3: Yeah, anybody who watches YouTube and Netflix has probably noticed
• 0:19
  Speaker 3: that more and more YouTube series and stars have been
• 0:22
  Speaker 3: popping up on Netflix.
• 0:23
  Speaker 4: Yeah, Netflix has been happily poaching a bunch of YouTube's
• 0:27
  Speaker 4: most successful creators like Miss Rachel, Alan Chicken Chow, and
• 0:31
  Speaker 4: the Sidemen, paying them handsomely to post their content on
• 0:33
  Speaker 4: both streamers on the same day for over a year now.
• 0:36
  Speaker 2: To the point where YouTube has finally realized we don't
• 0:38
  Speaker 2: like this. According to the dailies, YouTube is finally about
• 0:40
  Speaker 2: to bust out the checkbook and literally finance some of
• 0:43
  Speaker 2: their most popular shows, plus offer big brand deals. And
• 0:46
  Speaker 2: creators would still be able to post elsewhere after a
• 0:49
  Speaker 2: window of time. But there is a catch.
• 0:51
  Speaker 3: Yeah, isn't there always a catch? Anybody who opts to
• 0:53
  Speaker 3: still sign with Netflix, despite this tasty new offering, will
• 0:58
  Speaker 3: see themselves show up on YouTube and in their marketing
• 1:01
  Speaker 3: less often and will be shut out of brand campaign payouts.
• 1:04
  Speaker 3: It's a little bit of hardball.
• 1:06
  Speaker 2: Yeah, you think? So the stakes are a bit raised
• 1:09
  Speaker 2: in this relatively new Netflix YouTube competition. Lastly, YouTube is
• 1:12
  Speaker 2: also promising to not get involved creatively in their content creators' output.
• 1:16
  Speaker 2: At least for now.
• 1:17
  Speaker 3: That's direct from Hollywood.