Latest / Hurdle with Emily Abbate / Episode 49: Daina Trout, CEO & Co-Founder Health-Ade

Transcript

Episode 49: Daina Trout, CEO & Co-Founder Health-Ade · Hurdle with Emily Abbate

0:00
Speaker 1: Hey, hurdlers, Emily of Badi.
0:03
Speaker 2: Here you are listening to episode forty nine of Hurdle,
0:06
Speaker 2: a podcast that talk to everyone from entrepreneurs to top
0:10
Speaker 2: CEOs and athletes about how they got through tough times,
0:13
Speaker 2: hurdles of sorts by leaning into wellness. Crazy week for
0:18
Speaker 2: the pod, I am absolutely speechless over all of your amazing,
0:25
Speaker 2: amazing feedback. If you missed it midweek last week, I
0:29
Speaker 2: launched a new franchise.
0:30
Speaker 1: It's called Hurdle Moment.
0:32
Speaker 2: Every single Wednesday morning, check back on the feed.
0:35
Speaker 1: I'll be releasing small.
0:37
Speaker 2: Quick hit episodes under fifteen minutes every time, and these
0:41
Speaker 2: will just be talking about lessons and strategies and tips.
0:44
Speaker 2: I've got to get us through the smaller hurdles that
0:46
Speaker 2: we each face each and every day. Today's episode, I'm
0:50
Speaker 2: join with Diana Trout. She's the co founder and CEO
0:54
Speaker 2: of health Aid, a kombucca company started in twenty twelve.
0:59
Speaker 2: Before we get to that, quick shout out to my
1:02
Speaker 2: sponsor today, Athletic Greens.
1:04
Speaker 1: I feel like everywhere I.
1:06
Speaker 2: Turn lately, someone else, somewhere new is drinking Athletic Greens,
1:10
Speaker 2: and it's great to see something that I love so
1:13
Speaker 2: much catching on what feels like everywhere. If you haven't
1:16
Speaker 2: checked it out yet, Athletic Greens has twelve servings of
1:19
Speaker 2: fruits and vegetables.
1:20
Speaker 1: It's got everything I need to jump start my day off. Right,
1:24
Speaker 1: they're offering.
1:24
Speaker 2: Hurdle listeners a special deal. It's twenty free travel packs
1:29
Speaker 2: a seventy nine dollars value for absolutely free with your
1:32
Speaker 2: first purchase. Just head on over to athleticgreens dot com
1:35
Speaker 2: slash hurdle again, that's Athleticgreens dot com slash hurdle to
1:39
Speaker 2: claim it. No code necessary. All right, now, let's talk
1:44
Speaker 2: about this bad ass. Her name is Dina Trout and,
1:47
Speaker 2: like I said, the co founder and CEO of health Aid.
1:51
Speaker 2: Health Aid was started seven years ago this week by Dinah,
1:55
Speaker 2: her husband, and her best friend, and they had about
1:57
Speaker 2: six hundred dollars to start a business at the time.
2:00
Speaker 2: Wide eyed and bushytailed. They were so energetic and excited,
2:04
Speaker 2: and the story about how they actually got into the
2:07
Speaker 2: kombucha business, which we obviously go through today, is kind
2:11
Speaker 2: of hilarious. But again, being entrepreneurs, being self starters, they
2:15
Speaker 2: were trying to save on costs where they could, and
2:18
Speaker 2: that meant that her and her husband were often delivering
2:20
Speaker 2: the product themselves around Los Angeles. In twenty fourteen, she
2:26
Speaker 2: faced a hurdle moment of sorts when they were driving
2:28
Speaker 2: a refrigerated truck to North San Francisco for their first
2:32
Speaker 2: ever sponsored event. Halfway up during that trip, the truck
2:35
Speaker 2: flipped and the duo almost died. It was frightening. She
2:40
Speaker 2: talks all about that on the podcast today and how
2:42
Speaker 2: that really impacted her life going forward, teaching her that
2:45
Speaker 2: it's just so important to focus on all aspects of
2:49
Speaker 2: her health, whether that's fitness, mental health, her health and
2:53
Speaker 2: her relationships, her health and how she handles her business,
2:56
Speaker 2: all the things. I'm telling you a Diynah someone that's
2:59
Speaker 2: super special and I think you guys are going to
3:01
Speaker 2: really enjoy this episode. If you haven't had Helpad before.
3:05
Speaker 2: By the way, my personal go to the Pink Lady
3:08
Speaker 2: Apple Kombucha. They've actually got fourteen flavors, five more on
3:11
Speaker 2: the way this year. And if you're looking for a
3:13
Speaker 2: great cocktail later on today, the Hall of Paan Yokie
3:16
Speaker 2: cucumber kimbucha with a little bit of mezcal.
3:19
Speaker 1: Perfect.
3:20
Speaker 2: As always, make sure to catch up with Hurdle I
3:23
Speaker 2: have been again so blown away by all of your
3:26
Speaker 2: feedback over the past week interacting with you guys on
3:28
Speaker 2: social media. I promise if you're shooting me a DM,
3:32
Speaker 2: it's on my to do list. I will respond to
3:34
Speaker 2: you eventually. Just give me a little bit of time again.
3:37
Speaker 2: That's at Hurdle Podcast on Instagram, Twitter, Facebook. If you
3:41
Speaker 2: have a Hurdle moment of your own or just want
3:43
Speaker 2: to say hi, you can feel free to shoot me
3:46
Speaker 2: a note.
3:47
Speaker 1: My email is Emily at Hurdle dot us.
3:50
Speaker 2: And last, but not least, thanks so much for all
3:52
Speaker 2: the reviews in the iTunes store. You can leave one
3:55
Speaker 2: for me, rate and review the podcast simply by clicking
3:58
Speaker 2: the link with the description to this episode. And I
4:01
Speaker 2: think that's it. Thanks again, guys for I just I
4:04
Speaker 2: can't say it enough. An awesome week. I'm so thankful
4:09
Speaker 2: for all of you. Let's get to hurdling. I'm sitting
4:21
Speaker 2: here today with Dina Trout. She's the CEO and co
4:24
Speaker 2: founder of health Aid. Hey, you look pretty rad right now.
4:29
Speaker 2: Thank you for these earrings. These are earrings. Let me
4:32
Speaker 2: just describe these earrings to the listener. It's like a
4:34
Speaker 2: trail of feathers it's very elaborate. The trail is like
4:38
Speaker 2: about almost a foot I'm into this. Thanks, I'm into this.
4:43
Speaker 2: Thanks in Mexico City.
4:44
Speaker 1: Oh well, at least they have a great story behind them.
4:46
Speaker 2: Yeah. Yeah, I'm super stoked to have you in here today.
4:50
Speaker 2: I think before we get going, first and foremost, we
4:52
Speaker 2: should talk to the hurdler, which is what I call
4:55
Speaker 2: my audience, about what health Aid is cool.
4:58
Speaker 1: So let's talk about it.
5:00
Speaker 3: Okay. Health Aid is a company based in Los Angeles.
5:03
Speaker 3: We make kombucha.
5:05
Speaker 2: We try to make the best tasting and highest quality
5:07
Speaker 2: kombucha you can buy, so nobody makes it quite like us,
5:10
Speaker 2: and you can find us for sale and about twenty
5:12
Speaker 2: thousand stores.
5:13
Speaker 3: Across every state in the US. There's a cool story
5:16
Speaker 3: behind healthed.
5:17
Speaker 2: We started in the farmer's markets with six hundred bucks
5:20
Speaker 2: and highly underqualified, but we had all the drive it
5:22
Speaker 2: took and actually today today, seven years ago, we sold
5:26
Speaker 2: our first model.
5:27
Speaker 3: So this is a special time.
5:29
Speaker 2: Congratulations, thank you. If I wasn't so far away from
5:33
Speaker 2: my glass of kombuci right now, I would reach for
5:35
Speaker 2: it and cheer asoo and it would be a moment.
5:37
Speaker 1: Okay, wow, seven years ago, Yeah, that's so awesome.
5:41
Speaker 2: So before you started this company, were you an avid
5:44
Speaker 2: kombucha drinker. I wouldn't say avid, but I definitely drank it.
5:48
Speaker 2: I made kombucha. So my background before Healthed, long before
5:52
Speaker 2: health aed was I was in graduate school for nutrition
5:55
Speaker 2: and I got into food there just in general, cooking
5:58
Speaker 2: with it, healing with it, for it, sprouting it, whatever
6:01
Speaker 2: you could do with it. So I learned how to
6:03
Speaker 2: make kombucha way back then, but I had no idea
6:06
Speaker 2: it was going to be my identity.
6:07
Speaker 3: People now call me missus Kombucha, which is a little.
6:09
Speaker 2: Weird, and you know that that came way later. But yeah,
6:15
Speaker 2: I drank kombucha like I eat yogurt and sauerkrau. You know,
6:17
Speaker 2: I try to eat a fermented food today.
6:19
Speaker 1: And where did you grow up?
6:21
Speaker 2: I grew up the first half of my life in Canada, Calgary, Alberta.
6:25
Speaker 2: The motto is if it ain't Alberta, it ain't beef.
6:29
Speaker 2: And then the second half of my life in on
6:32
Speaker 2: the East Coast DC.
6:33
Speaker 3: I went to.
6:33
Speaker 2: University and high school and then moved to Boston for
6:36
Speaker 2: graduate school. We moved to La We being my husband
6:39
Speaker 2: and I who by the way. A husband is one
6:40
Speaker 2: of my co founders. We moved to LA for the weather.
6:44
Speaker 2: Really yeah, I mean Boston, d C. You don't get
6:47
Speaker 2: what you get in La, No, that's for sure. Sometimes
6:50
Speaker 2: whenever I go to LA for business, well, the last
6:52
Speaker 2: time I went to LA for business is actually rained
6:54
Speaker 2: the entire time, which is just my luck. But whenever
6:57
Speaker 2: I go there, I have, you know, that thought for
6:59
Speaker 2: a second that I'm like, I could get this all.
7:01
Speaker 1: Year round people actually live here. But then I come
7:04
Speaker 1: here and I just love.
7:05
Speaker 2: It's chaos, and it's yellow cabs and for sure people
7:08
Speaker 2: not making eye contact with each other all the time.
7:10
Speaker 3: New York has gott an awesome uye.
7:14
Speaker 2: Okay, so drinking kombucha sent me frequently And what are
7:19
Speaker 2: you doing career wise when you kind of have this
7:22
Speaker 2: idea that you want to start this company? So there
7:24
Speaker 2: were three founders I mentioned my husband and I. The
7:27
Speaker 2: third and final is my best friend Vanessa. So all
7:30
Speaker 2: three of us were in different positions in business or
7:33
Speaker 2: in careers, I should say, and Vanessa and I worked
7:37
Speaker 2: for the same company, but in very different positions. We
7:39
Speaker 2: worked for a pharmaceutical company. I think the pharma company
7:43
Speaker 2: had one hundred and fifty thousand employees, so we were
7:45
Speaker 2: like a number.
7:46
Speaker 3: And the three of us just all had this real drive.
7:50
Speaker 2: I guess it's the beginning of an entrepreneur itch, but
7:53
Speaker 2: we had this real drive to do something on our own.
7:55
Speaker 2: It felt like we needed to make our own mark,
7:57
Speaker 2: that we wanted to build our own company, do it
7:59
Speaker 2: the way we wanted to.
8:01
Speaker 1: What was your husband doing at the time, So my.
8:03
Speaker 2: Husband was, I guess still is you don't really leave
8:05
Speaker 2: this career as a musician, and he was like starving
8:08
Speaker 2: away in La trying to make ends meet through music
8:12
Speaker 2: and have like a couple side jobs. He did work
8:15
Speaker 2: for an entrepreneur as a side job where he really
8:18
Speaker 2: just was like, oh my gosh, this guy he was
8:20
Speaker 2: like writing himself checks for ninety thousand dollars a week
8:22
Speaker 2: or something. Now money isn't the reason we're doing it,
8:25
Speaker 2: but I think it really drove Justin to be like,
8:27
Speaker 2: I don't have to have this life. And all three
8:30
Speaker 2: of us were broke and super just kind of like,
8:34
Speaker 2: we've got nothing to lose.
8:36
Speaker 3: We want to start something ourselves.
8:38
Speaker 1: What kind of music was he playing?
8:40
Speaker 2: So Justin's a guitarist, He's I guess classically trained, so
8:44
Speaker 2: plays a lot of jazz, but really plays everything.
8:47
Speaker 3: At the time, he was in studio guitarist work, so
8:50
Speaker 3: pretty much whatever anybody would hire him for, got it,
8:52
Speaker 3: got it.
8:53
Speaker 2: But when I met him, he was the lead guitarist
8:55
Speaker 2: for a band called Tony Reeks of the Grave.
8:57
Speaker 1: Wow, which was kind of cool.
8:59
Speaker 2: It was a punk and I am curious to know
9:02
Speaker 2: who named your company?
9:05
Speaker 1: Where does the name he actually come from?
9:07
Speaker 3: So the story of how we started was pretty cool.
9:11
Speaker 2: We weren't supposed to be a kombucha company. It's not
9:14
Speaker 2: like I was like, We're going to start a kombucha company.
9:16
Speaker 2: It sort of happened by mistake, and we had two
9:19
Speaker 2: weeks to name it, to label it, to design it,
9:22
Speaker 2: to pick everything about it. Why because all right, Oh,
9:26
Speaker 2: I'm going to.
9:27
Speaker 3: Have to tell you the story.
9:28
Speaker 1: Yeah, I mean I want this story a story.
9:30
Speaker 3: Sorry.
9:31
Speaker 2: So we started an entrepreneur club because we were all
9:33
Speaker 2: feeling unfulfilled and wanted to start something right. We each
9:36
Speaker 2: put six hundred bucks into the middle of the table.
9:37
Speaker 2: That was the money we had to start the business.
9:39
Speaker 1: And this is just the three of you.
9:41
Speaker 2: Well, we invited our friends, but nobody showed up. So yeah, yeah,
9:44
Speaker 2: it was just the three of us.
9:45
Speaker 1: We hadn't miss that meeting.
9:46
Speaker 2: I know, it was pretty clear who the founders were
9:48
Speaker 2: going to be after that, We're like, all right, fine,
9:49
Speaker 2: nobody wants to start with business with us.
9:51
Speaker 3: Fine.
9:52
Speaker 2: So anyway, we had this meeting, bunch of them had
9:55
Speaker 2: to cross a bunch of things off the list because
9:57
Speaker 2: it was too expensive.
9:58
Speaker 3: Justin goes to get a haircut.
10:00
Speaker 2: He's probably not gonna love that I tell the story,
10:01
Speaker 2: but that's okay, tells a hair He goes to day,
10:03
Speaker 2: had a haircut. The hairdresser tells him it's his last hurrah.
10:07
Speaker 2: He's gonna lose his hair by the end of the year.
10:09
Speaker 3: That's it. His genes have prevailed.
10:10
Speaker 2: He's gonna be bald twenty eight and he's super disappointed,
10:14
Speaker 2: not ready for that. So we start researching what will
10:17
Speaker 2: regrow hair, and we find that in parts of the world.
10:19
Speaker 2: Remember I know how to make kombucha from the past,
10:22
Speaker 2: so we find out through our research online that in
10:26
Speaker 2: parts of the world they use the scobi, which is
10:28
Speaker 2: the culture used to make kombucha, and it's also a
10:31
Speaker 2: byproduct of making kombucha as a mask on the head.
10:34
Speaker 2: So they actually put the skoby on the head, or
10:37
Speaker 2: some mix it with like avocados and stuff and make
10:39
Speaker 2: it as a hair mask. The point is it somehow
10:43
Speaker 2: had all this anecdotal support behind it of it regrowing hair,
10:46
Speaker 2: and we were like, oh my gosh, this is amazing.
10:49
Speaker 2: I know how to make Scoby's because I know how
10:51
Speaker 2: to make kombucha. Scoby's are those cultures. I've got to ask, like, how,
10:56
Speaker 2: how what?
10:57
Speaker 1: How do you make Scoby's.
10:58
Speaker 2: Okay, so it's a culture. Okay, So basically people often
11:03
Speaker 2: refer to it as a mushroom.
11:04
Speaker 3: That's not correct.
11:06
Speaker 2: Basically, the probiotics like to live in a home, and
11:10
Speaker 2: a particular array of probiotics actually do that as a
11:14
Speaker 2: part of their work, so they make a little home
11:17
Speaker 2: for themselves. It's not too different than real sourdough bread.
11:20
Speaker 2: If you talk to a breadmaker that makes real sourdough red,
11:23
Speaker 2: they have take some of that culture from the previous
11:25
Speaker 2: batch and put it to the new batch, and they
11:27
Speaker 2: can hold on to this culture essentially for hundreds of years.
11:31
Speaker 2: And some of them claim it's like you know, in
11:33
Speaker 2: San Francisco, it's a big deal, like how old your
11:35
Speaker 2: culture is and stuff?
11:36
Speaker 3: Like that, so very.
11:37
Speaker 2: Similar to what's using sourdough, very similar to real yogurt.
11:41
Speaker 2: If you make real yogurt or real keifer, they'll be
11:44
Speaker 2: this like culture. It's hard to really explain, but it
11:47
Speaker 2: is a solid substance that is made by the probiotics,
11:50
Speaker 2: and it's essentially a home for them. So it ends
11:54
Speaker 2: up taking the shape of whatever vessel you're using to ferment.
11:58
Speaker 2: So in the case of like kamus, if you're making
12:00
Speaker 2: it in a glass jar, you're gonna often see it
12:02
Speaker 2: as like a circle. And basically all it is is
12:05
Speaker 2: like cellulose, which is just like plant, and then inside
12:08
Speaker 2: has the probiotics, which are bacteria and yeast.
12:11
Speaker 1: Got it.
12:11
Speaker 2: You have to get one from someone else. That's the
12:14
Speaker 2: kind of crazy thing. You can't make it totally from scratch.
12:16
Speaker 2: So the first one, I don't know where it came from.
12:18
Speaker 2: I guess where the first care it came from. But
12:21
Speaker 2: some people think it like came down from the heavens
12:23
Speaker 2: and stuff.
12:23
Speaker 1: Anyway, you don't think exactly.
12:27
Speaker 3: I mean, I guess ultimately it could have, but no,
12:30
Speaker 3: I don't really know. I don't think that that far back.
12:34
Speaker 2: But I will say that the scoby it replicates with
12:38
Speaker 2: each batch, so you only need one.
12:40
Speaker 3: Once you have one, you can make never ending kombucha forever.
12:43
Speaker 2: More so, all of the kombucha at Health A just
12:46
Speaker 2: side note, we have probably over six hundred thousand Scobi's now.
12:49
Speaker 3: It all came from one.
12:51
Speaker 2: Mother Scoby, which we got from Tibet, which is pretty cool.
12:54
Speaker 2: So the culture of your Scobi matters a lot when
12:56
Speaker 2: you're making kombucha. Sorry, the health of your Scobi. If
12:59
Speaker 2: you don't have a super healthy Scobe, you're never You're
13:02
Speaker 2: gonna always struggle with good whether your kombucha is good,
13:04
Speaker 2: et cetera, et cetera. So okay, so back to hair loss.
13:08
Speaker 2: Justin's losing his hair twenty twelve.
13:10
Speaker 3: It sucks. We have six hundred bucks. We know how
13:12
Speaker 3: to make Scoby's.
13:13
Speaker 2: We hear that these regrow hair, So we start making kombucha,
13:17
Speaker 2: not for the liquid but for the Scobe's.
13:20
Speaker 3: Right, We're gonna save the world from baldness.
13:22
Speaker 1: Amazing, Okay, great goal.
13:24
Speaker 2: Great goal, great business opportunity. We're super stoked about it.
13:27
Speaker 2: So I start making a ton of kombucha, Like like
13:30
Speaker 2: my kitchen started to become overrun with kombucha. We bottle
13:33
Speaker 2: it in the cheapest bottles we can buy, which happened
13:35
Speaker 2: to be Boston round brown medicine bottles that look a
13:38
Speaker 2: lot like what you see today, and we just put
13:41
Speaker 2: them aside in cases. I would hand them out to
13:43
Speaker 2: friends if they came over, but like I was focused
13:45
Speaker 2: on the cultures. A friend of a friend runs the
13:47
Speaker 2: Brentwood Farmer's Market calls us and is like, we've got
13:50
Speaker 2: a spot for you this summer if you want it
13:52
Speaker 2: from March to September to sell your hair loss product.
13:55
Speaker 2: And remember we're super like ecstatic to get started. So
13:58
Speaker 2: we're like, yeah, done, we'll do it, even though we
14:01
Speaker 2: didn't have a product yet, so we had basically two
14:04
Speaker 2: weeks to get a product, a name, a label, everything together,
14:07
Speaker 2: business license, any of the stuff. Were you using it
14:11
Speaker 2: on his head?
14:12
Speaker 3: No, we literally just had scoby's. We just had scopies.
14:16
Speaker 2: Was he like, what was he waiting for? I mean,
14:18
Speaker 2: wasn't this kind of a time sensitive issue.
14:19
Speaker 3: Well he wasn't waiting.
14:21
Speaker 2: So I'm a little bit of a scientist, my background,
14:23
Speaker 2: nutrition whatever, So I'm like, we need to understand your
14:26
Speaker 2: rate of hair loss first before we put a scoby
14:29
Speaker 2: on your head.
14:29
Speaker 3: So we can know what the change is.
14:31
Speaker 2: So this is pretty embarrassing to say, but I would
14:33
Speaker 2: count his hairs in the fucking sink, I mean in
14:37
Speaker 2: the shower drain after he showered, because I was trying
14:39
Speaker 2: to get a rate of hair loss.
14:40
Speaker 3: It was not as scientific as I would have liked.
14:43
Speaker 2: Not glamorous. I don't recommend it, but that was what
14:46
Speaker 2: we were waiting for. And then this call came and
14:48
Speaker 2: we were like, we'll take it. So we tried to
14:51
Speaker 2: make a product real quick, like I remember mashing up
14:54
Speaker 2: avocados and like looking up online how to make your
14:56
Speaker 2: own hair mask and like putting in Scoby's needless to
14:59
Speaker 2: say I for a couple of hours of that, we
15:01
Speaker 2: were like, okay, this is not going to be the
15:02
Speaker 2: direction we go, and like a movie scene, we kind
15:06
Speaker 2: of like looked over to the wall where we had
15:09
Speaker 2: sixty cases of unlabeled kombucha and we're like, oh, we're.
15:12
Speaker 1: Going to sell that.
15:14
Speaker 3: Yeah.
15:14
Speaker 1: Yeah.
15:15
Speaker 2: So we showed up two weeks. So you asked how
15:17
Speaker 2: we named it. We had to like we were like, okay,
15:18
Speaker 2: so what are we going to call this kombucha? And
15:21
Speaker 2: by the way, the reason we didn't think kombucha was
15:23
Speaker 2: going to be a big thing at the time for
15:24
Speaker 2: us was that already there were competitors on the shelf
15:28
Speaker 2: sold everywhere and a gas station at the time, so
15:31
Speaker 2: like GT Kombucha was everywhere.
15:33
Speaker 1: We've had GT on the pod.
15:34
Speaker 2: Yeah, yeah, so GT was already for sale eleven years
15:37
Speaker 2: prior to the day we even started, so he had
15:40
Speaker 2: a lot of runway. He was already everywhere. To us,
15:41
Speaker 2: he was like the Goliath. Yeah. We weren't like even
15:44
Speaker 2: going to try such an interesting dude, by the way, Yeah, yeah,
15:48
Speaker 2: basically that was kind of uh, you know it. We
15:52
Speaker 2: had two hours to name it. Justin was drinking a gatorade.
15:55
Speaker 2: So back to your question about how we named it.
15:57
Speaker 2: Was a gatorade and I was really pass passionate about
16:00
Speaker 2: fermented foods, and I was like, well, it's definitely not gatorade,
16:03
Speaker 2: but it is an AID, and we're like, all right,
16:05
Speaker 2: so aid's in there. And then it was like it's healthier,
16:09
Speaker 2: so we called it Healthy Aid for a week and
16:10
Speaker 2: then we're like that just feels like too many syllables,
16:12
Speaker 2: so we.
16:12
Speaker 3: Just dropped the Y.
16:13
Speaker 2: It's like Facebook dropped the the like, just drop the Y,
16:17
Speaker 2: drop the Y, all right, and then I mean obviously
16:20
Speaker 2: after you did that, you probably had to go through
16:22
Speaker 2: to see if this was even available, like.
16:24
Speaker 1: With the trademark, if the trademarks were available.
16:27
Speaker 2: So much of this was done the wrong way, Emily,
16:30
Speaker 2: I can't even tell you because we didn't actually trademarket
16:35
Speaker 2: like I think after the first year. And even the
16:38
Speaker 2: anchor used in the beginning was like totally the clip
16:40
Speaker 2: art anchor, which turns out you're not supposed to use.
16:42
Speaker 3: And you'll yeah, when we got our first investment, they're like,
16:46
Speaker 3: none of this is protected. They're like, well, but I
16:50
Speaker 3: don't know. We we figured it out and it had
16:52
Speaker 3: been used obviously in business, so we had no problem trademarking.
16:55
Speaker 2: And fast forward now you're in twenty thousand plus stores.
16:58
Speaker 3: Yeah, which has been a real trip.
17:00
Speaker 1: Yeah, you know.
17:00
Speaker 2: I mean there's the growth part of the actual kumucha
17:04
Speaker 2: on the product, which is exciting, but like on the
17:07
Speaker 2: other side of it, just growing as an individual, growing
17:10
Speaker 2: as individuals, learning how to support a business like this
17:15
Speaker 2: has been a real fulfilling endeavor.
17:18
Speaker 1: Right exactly.
17:19
Speaker 2: And I can only imagine also that building it with
17:22
Speaker 2: your partner puts a whole different type of stress, not
17:25
Speaker 2: just your partner but also your best friends. Yeah, that's yeah,
17:31
Speaker 2: I don't recommend it, she says. I feel like it
17:34
Speaker 2: either goes one of two ways, Like people either can
17:36
Speaker 2: do it and they do it well and they you know,
17:39
Speaker 2: it takes a lot of work and a lot of
17:40
Speaker 2: compromise and a lot of communication, or there's just like
17:44
Speaker 2: no willingness to even have those open conversations that you
17:48
Speaker 2: kind of need when you're trying to have your cake
17:50
Speaker 2: can eat it too, yep.
17:51
Speaker 3: I mean it's just like everything else, if it doesn't
17:53
Speaker 3: kill you, it makes you stronger.
17:54
Speaker 2: And in this case, when you work it out, if
17:57
Speaker 2: you can work it out, your relationship gets waste. Like
18:00
Speaker 2: justin and I now, I don't think anything could take
18:03
Speaker 2: us down.
18:05
Speaker 1: Which is a pretty great thing to say with confidence.
18:07
Speaker 2: Yeah, back to when you're first starting your company, when
18:11
Speaker 2: do you realize that this is going to be bigger
18:12
Speaker 2: than the farmer's market. You know, the way we got
18:16
Speaker 2: to where we are today it was a very step
18:18
Speaker 2: wise approach. So it wasn't like there was some big
18:20
Speaker 2: marquee moment where you know, suddenly we jumped from like
18:25
Speaker 2: two hundred.
18:26
Speaker 3: Stores to four thousand stores.
18:28
Speaker 2: It really was step wise, organic like as you would
18:31
Speaker 2: expect it kind of growth, which was perfect for us
18:33
Speaker 2: because we wouldn't have known how to take it to
18:35
Speaker 2: where it is today without taking those steps. Now, if
18:39
Speaker 2: I did it again, I think I would probably skip
18:41
Speaker 2: a lot of those because I already know. But it
18:44
Speaker 2: wasn't until last year that I woke up being like, wait,
18:48
Speaker 2: I think we have like a legitimate business, and we
18:52
Speaker 2: were like already for sale in like sixteen thousand stores.
18:55
Speaker 2: So it really took a long time. I mean, of course,
18:58
Speaker 2: there were milestones. Getting into a Whole Foods was a
19:00
Speaker 2: big deal. Launching New York City that was a huge deal.
19:02
Speaker 2: I remember the first time being able to like buy
19:04
Speaker 2: it in New York.
19:05
Speaker 3: That was a moment.
19:07
Speaker 2: Getting into places like Costco, Walmart, Target, these were all
19:10
Speaker 2: big moments. But you still have this You probably know
19:14
Speaker 2: what I'm talking about, entrepreneurial kind of fear of just
19:20
Speaker 2: you know, we've never rested on our laurels or thought
19:22
Speaker 2: this thing was a given. Like we've had to fight
19:25
Speaker 2: for it and drive it and supercharge it every damn day.
19:29
Speaker 2: This has not just been like, oh we just happened
19:32
Speaker 2: a luck out kind of story.
19:33
Speaker 3: Right, Yeah, I've taken a lot of drive.
19:35
Speaker 2: And it's crazy because I mean, you said starting it
19:37
Speaker 2: seven years ago, so it took you six years to
19:40
Speaker 2: be like this is legitimate despite having so many successes.
19:44
Speaker 3: Yeah.
19:44
Speaker 2: Along the way, I question I love to ask people
19:47
Speaker 2: is talking about failures. And I'm sure that you've felt
19:50
Speaker 2: as though you have had many of them in the
19:52
Speaker 2: past seven years. When you think about those quote unquote failures,
19:56
Speaker 2: what has been like a standout moment of something that
19:59
Speaker 2: was really tough that actually taught you a ton? Yeah,
20:03
Speaker 2: I mean, every every darkest moment is your greatest lesson that.
20:08
Speaker 2: If I look at my path along happiness and unhappiness
20:15
Speaker 2: in life, the highest peaks are always following the deepest troughs,
20:22
Speaker 2: and I think it's because of that learning that comes
20:24
Speaker 2: from it. So I think part of being on a
20:27
Speaker 2: fast growth rocket ship type of company like this is
20:31
Speaker 2: that you've got to expect those peaks and troughs. But
20:35
Speaker 2: more specifically on that, I mean a few things come
20:38
Speaker 2: to mind. In the beginning, I think you are just
20:40
Speaker 2: in a constant phase of falling off the horse and
20:43
Speaker 2: needing to get back on the horse. And I really
20:45
Speaker 2: think that the secret to success in the beginning. I
20:48
Speaker 2: literally think that the secret is getting back on the horse,
20:51
Speaker 2: and that people just basically give up and others don't,
20:54
Speaker 2: and the ones that don't succeed.
20:56
Speaker 3: Down the line. It becomes a little more sophisticated.
20:58
Speaker 2: You become better at knowing how to build a business,
21:00
Speaker 2: You bring on more experienced people, so it's a little
21:03
Speaker 2: more nuanced, but grit still I would say drives most
21:06
Speaker 2: of our success. As far as lessons go, I think
21:10
Speaker 2: one that's coming to mind in this exact moment, although
21:14
Speaker 2: there have been so many emily like I can't even
21:17
Speaker 2: in every freaking field, but one lesson that's just coming
21:21
Speaker 2: to mind today is so we've had to hire about
21:24
Speaker 2: two hundred and twenty five people.
21:26
Speaker 3: How many employees we have, Now that's a big deal.
21:31
Speaker 2: Leading as a CEO five a team of five versus
21:34
Speaker 2: ten versus fifty, versus one hundred versus two hundred.
21:36
Speaker 3: Now it's a really different thing each time.
21:39
Speaker 2: And I think one of the biggest lessons is when
21:42
Speaker 2: you see somebody with a ton of experience or skill set,
21:45
Speaker 2: like let's say you call them high in the iq
21:48
Speaker 2: of what you need for a job, that that's really
21:51
Speaker 2: only half the equation. And when you're first starting out
21:55
Speaker 2: or when you really are desperate for filling a job
21:58
Speaker 2: even today, you might unknowingly forget about all the red
22:03
Speaker 2: flags you're seeing and just be like, but they're so skilled.
22:07
Speaker 2: You know, they come with like thirty years of this experience,
22:09
Speaker 2: or you know they have this perfect skill set. If
22:12
Speaker 2: you avoid or mask the EQ side of it, it
22:16
Speaker 2: will come back and haunt you, and you're it's probably
22:19
Speaker 2: not going to work. So one of the biggest mistakes
22:21
Speaker 2: I've made is is overlooking that EQ side, hiring based
22:26
Speaker 2: on IQ and then learning down the line that both
22:29
Speaker 2: are equally important to the equation.
22:31
Speaker 3: You cannot have one without the other totally.
22:33
Speaker 2: And it's also when you're hiring finding people that have
22:36
Speaker 2: your values oh yeah, hundred percent, so credibal, so critical,
22:40
Speaker 2: and we already do that actually pretty well. But even
22:43
Speaker 2: within those values, somebody might believe in and adhere to
22:49
Speaker 2: the values, but there's still an ability to be like
22:53
Speaker 2: an asshole and still value the same things that we value.
22:57
Speaker 3: So, like, I don't know, it was just all the stuff.
23:00
Speaker 2: Like Irony knew, but I kind of avoided, and it
23:02
Speaker 2: caused a lot of heartache and inefficiency in the business
23:05
Speaker 2: and probably a lot of uncomfortable situations. Yeah, conversations.
23:08
Speaker 1: Yeah, Okay, pivot a little bit from this.
23:11
Speaker 2: I want to go back to when you guys were
23:13
Speaker 2: building your business, before you had those two hundred and
23:15
Speaker 2: twenty five employees. When you're starting a business like this,
23:19
Speaker 2: you're trying to cut costs where you can. You told
23:23
Speaker 2: me a story about you and your husband driving a
23:27
Speaker 2: refrigerated trunck.
23:28
Speaker 1: So let's talk a little bit about that.
23:29
Speaker 2: Oh, the one we fucking died from almost that one
23:33
Speaker 2: because we had a refrigerated van that we did self
23:36
Speaker 2: deliveries in. You talked about cutting costs, like, we refused
23:40
Speaker 2: to hire a delivery driver for those, so one of
23:42
Speaker 2: us would be driving all over LA every day of
23:45
Speaker 2: the week, delivering until two in the morning, starting at four.
23:49
Speaker 3: So there's that. But I think you're talking about the accident.
23:53
Speaker 1: Yeah, let's talk about the accident.
23:55
Speaker 3: Yeah.
23:55
Speaker 2: So, we had our first sponsorship for Health Aid at
24:01
Speaker 2: Treasure Island Music Fest in San Francisco, and we were
24:05
Speaker 2: gonna rent a twenty eight foot refrigerated truck, pack it
24:08
Speaker 2: with a bunch of kombucha and fridges, and go out
24:11
Speaker 2: there and sell the heck out of our kombucha at
24:13
Speaker 2: this awesome music festival. A twenty eight foot truck requires
24:17
Speaker 2: a special license which you can.
24:18
Speaker 3: Get online, which we did.
24:21
Speaker 2: We didn't really think twice about the fact that maybe
24:23
Speaker 2: somebody else should drive this thing.
24:25
Speaker 3: Plus the cost was just sort of.
24:28
Speaker 2: Prohibitive, so we took it and we drove it, and
24:32
Speaker 2: about halfway up we were driving it and a gust
24:35
Speaker 2: of wind came and it started to fishtail, and we
24:38
Speaker 2: had no idea how to we Justin was driving.
24:41
Speaker 3: It's all Justin's fault.
24:43
Speaker 2: No, he didn't know how to handle it, and the
24:45
Speaker 2: thing flipped on its side, slid one hundred feet. The
24:47
Speaker 2: crowbar on the side of the truck like almost hit
24:50
Speaker 2: my face and it would have definitely killed me.
24:53
Speaker 1: Where were you?
24:54
Speaker 2: We were like in the middle of nowhere between La
24:57
Speaker 2: and San France, so somewhere around like where you might
25:01
Speaker 2: get off to go to Fresno or something.
25:04
Speaker 3: But obviously super scary. We were super shaken.
25:07
Speaker 2: And at that point, I mean, there wasn't an ounce
25:12
Speaker 2: of energy. We weren't squeezing out of ourselves for this business.
25:15
Speaker 2: It was literally like all in and almost too much,
25:19
Speaker 2: like there was nothing else in my life so.
25:24
Speaker 3: You know, that changed things. That was really a big
25:26
Speaker 3: turning point for me.
25:27
Speaker 2: It actually was the reason we ended up having a kid,
25:30
Speaker 2: because before that, I was like, there's no way I'm
25:31
Speaker 2: fitting a kid into this whole thing. And even though
25:34
Speaker 2: I was kind of going up in age thirty one,
25:36
Speaker 2: thirty two, thirty three, I just kept kind of putting
25:39
Speaker 2: the kid thing aside, like it's not going to happen now,
25:41
Speaker 2: It's not going to happen now.
25:42
Speaker 3: And somehow that accident forced me to. I don't know
25:46
Speaker 3: what it changed, but suddenly every day I woke up.
25:49
Speaker 2: It was like all I could think about, what the
25:51
Speaker 2: fact that you had the accent of the fact that
25:52
Speaker 2: you wanted I didn't want to have a kid.
25:54
Speaker 3: That I want to have a kid, which was weird
25:56
Speaker 3: because before that I didn't.
25:58
Speaker 2: Yeah, but it was a really important accident because it
26:02
Speaker 2: taught us a little bit to just focus on other
26:05
Speaker 2: things in our life too. You know that life a
26:07
Speaker 2: short lesson, it's an important one. And it helped us
26:12
Speaker 2: grow the business too, because not so having a kid
26:16
Speaker 2: has helped me grow the business. I'm happy going to that.
26:18
Speaker 2: That's been pretty awesome to see that. It's made me
26:20
Speaker 2: a better CEO.
26:20
Speaker 1: Actually, why do you say that?
26:22
Speaker 2: So you just don't you don't have time for anything
26:26
Speaker 2: when you know, you become a parent, especially a mom.
26:30
Speaker 2: In the beginning, I say, because you're the one breastfeeding
26:32
Speaker 2: the kid and you're, you know, usually the one that's
26:35
Speaker 2: like handling the care of the kid. In the beginning,
26:38
Speaker 2: you just don't have time. Everything becomes your time becomes
26:42
Speaker 2: super valuable. So you go to work, and now you've
26:45
Speaker 2: gained this new skill set of being like, I'm I'm
26:48
Speaker 2: only going to be spending valuable time at Health Aid
26:51
Speaker 2: and so you begin to take things that are not
26:54
Speaker 2: worth your time off your plate and either delegating it
26:57
Speaker 2: to somebody else or just not doing it at all,
26:59
Speaker 2: and learning how to up aid the business so that
27:00
Speaker 2: it doesn't have to deal with that. So in that way,
27:03
Speaker 2: I literally stepped into the job like with an entirely
27:06
Speaker 2: new sort of sense of urgency that helped the company grow.
27:10
Speaker 2: And I think the best CEO is actually probably just
27:13
Speaker 2: a really good delegator. And so that task was something
27:17
Speaker 2: I was triggered that was triggered from parenthood. And then
27:21
Speaker 2: you become more patient where you need to be more patient,
27:25
Speaker 2: you know, kids fucking cry, but you have to just
27:28
Speaker 2: live through it, and there's things at work that happen
27:30
Speaker 2: that you just have to become more patient. I had
27:31
Speaker 2: some sort of resilience that I didn't have before with that,
27:35
Speaker 2: but then again more impatient where I need to be,
27:37
Speaker 2: Like that sense of urgency was there, and you know,
27:40
Speaker 2: I just didn't have as much time for health aid
27:43
Speaker 2: because there was something else just as important in my life,
27:46
Speaker 2: and so I wasn't like there was no question I
27:50
Speaker 2: was going to stop at five pm.
27:52
Speaker 3: Done, period, don't care.
27:54
Speaker 2: I'll be back at eight thirty tomorrow, but I'm done
27:56
Speaker 2: at five because I need to go home and give
27:58
Speaker 2: my little kids some kisses. And what that forced me
28:01
Speaker 2: to do is design basically a company that's sustained despite that,
28:06
Speaker 2: So you know, you basically like step up into the
28:10
Speaker 2: helicopter a little bit and you're like, yeah, I'm gone
28:13
Speaker 2: at five.
28:13
Speaker 3: So that's so somebody else is going to do that work.
28:15
Speaker 2: We're either hiring somebody or we're going to figure out
28:17
Speaker 2: a better system, so that work it's done, but it's
28:19
Speaker 2: not going to be me anymore. And in the past
28:21
Speaker 2: I used to fall into that technician role all the time,
28:24
Speaker 2: like oh, I'll just do it. I'll just do it.
28:25
Speaker 2: I'll just do it. So yeah, I mean in that sense.
28:29
Speaker 2: I just think it like skyrocketed me to become a
28:32
Speaker 2: better leader. Quick break from today's episode. To give my sponsor,
28:41
Speaker 2: Athletic Greens some love. I've got a hack to share
28:44
Speaker 2: with all of you that I let a listener in
28:45
Speaker 2: on over DM this week, and that's how I shake
28:48
Speaker 2: up my Athletic Greens in the morning. Now, I usually
28:51
Speaker 2: shake it up after my workout before I head out
28:53
Speaker 2: the door to go to the office. And what I
28:55
Speaker 2: do is I simply put the water into my glass
28:59
Speaker 2: shaker bottle first, then I put in the Athletic Greens powder,
29:02
Speaker 2: and then and this is the key, I top it
29:05
Speaker 2: with an ice cube and just making it super cold
29:08
Speaker 2: makes it just that much more refreshing when I'm sipping
29:11
Speaker 2: it getting my last minute stuff together before.
29:14
Speaker 3: I get going.
29:14
Speaker 2: I also get so many questions about this. People say
29:17
Speaker 2: to me, I'm not really a Greens person. Trust me,
29:20
Speaker 2: I wasn't either until I tried this stuff. It doesn't
29:24
Speaker 2: taste like you're just eating grass. It's light, it's enjoyable,
29:28
Speaker 2: and that's why it's part of my everyday routine. They're
29:30
Speaker 2: offering Hurdle listeners a special deal. It's twenty free travel
29:34
Speaker 2: packs a seventy nine dollars value for absolutely free with
29:38
Speaker 2: your first purchase. Just head on over to Athleticgreens dot
29:41
Speaker 2: com slash Hurdle again, that's Athleticgreens dot com slash Hurdle
29:46
Speaker 2: to get yours today, No code necessary. Let's get back
29:51
Speaker 2: to it. It sounds like the accident really just taught
30:01
Speaker 2: you a lesson in better self care. Oh that too,
30:04
Speaker 2: one hundred percent. I mean that was just the parent side,
30:07
Speaker 2: But I mean I really had to slow down after
30:11
Speaker 2: that accent, Like I was kind of shaking. I had
30:13
Speaker 2: a concussion. I like screwed up my jaw. I had
30:17
Speaker 2: to go to the doctor all the time. I like
30:19
Speaker 2: wasn't thinking straight. It took me a while to recover,
30:21
Speaker 2: like a couple of weeks for like legit recovery, and
30:25
Speaker 2: then I would say a couple months after that for
30:26
Speaker 2: like full recovery. And you know, it just kind of
30:29
Speaker 2: forced me to be like, Okay, you cannot do this.
30:31
Speaker 2: You are not superwoman. And then I started to realize
30:35
Speaker 2: that I have to like sleep, like drink water and like.
30:40
Speaker 3: Be good to myself. But it still took me quite
30:42
Speaker 3: a while to be honest in the journey of like
30:44
Speaker 3: figuring out where you feed, like what you feed.
30:51
Speaker 2: It took me a while to really figure out the
30:53
Speaker 2: self care one that probably came last.
30:55
Speaker 3: Have I told you my bucket theory?
30:57
Speaker 2: No?
30:57
Speaker 1: Please do?
30:58
Speaker 3: Okay, I'm big on the bucket theory.
31:01
Speaker 2: So people often ask like questions about work life balance
31:04
Speaker 2: and like how do you be a mom and drive
31:07
Speaker 2: a business and blah blah blah blah blah, And I
31:08
Speaker 2: want to first come out and say that, like, there's
31:10
Speaker 2: no secret, I'm not superwoman.
31:13
Speaker 3: There's no such thing.
31:15
Speaker 2: What you have to do is define your buckets and
31:18
Speaker 2: then feed them.
31:19
Speaker 3: So think about your life.
31:22
Speaker 2: Every person's going to have different buckets, but think about
31:24
Speaker 2: what's important in your life.
31:26
Speaker 3: So for me, I want to be a good CEO.
31:28
Speaker 2: Yeah, career is a piece of it, but I also
31:30
Speaker 2: want to be a good wife, a good mom, good
31:32
Speaker 2: to myself, and good to my friends and family. Those
31:34
Speaker 2: are my five buckets. Somebody else might have religion in
31:37
Speaker 2: their spirituality, whatever, there's nothing right or wrong, but pick
31:41
Speaker 2: your buckets and it's what's critically important to you, Like
31:45
Speaker 2: you won't when you're eighty years old, You're going to
31:47
Speaker 2: be super regretful if you're not remembered for those five things.
31:50
Speaker 3: That's a way to think about those buckets.
31:52
Speaker 2: So like at that time, the flipping the truck time,
31:57
Speaker 2: I was still like challenging myself with like trying to
32:00
Speaker 2: cook dinner every single night and like do all kinds
32:04
Speaker 2: of stuff that I think I liked, but truly truly.
32:08
Speaker 3: Didn't care if I was remembered for.
32:09
Speaker 2: Like, it wasn't like what my legacy, my hope that
32:11
Speaker 2: my legacy would stand on. And it wasn't until I
32:14
Speaker 2: did this kind of work that I recognized, Okay, this
32:17
Speaker 2: isn't the chapter in my life where I'm going to
32:19
Speaker 2: cook every day and I've just completely outsourced that and
32:21
Speaker 2: eliminated it for my life. Kind Of a little bit
32:24
Speaker 2: sad because I love to cook, but really not a
32:26
Speaker 2: big deal because in the grand scheme of things, I'm
32:28
Speaker 2: hitting these five things.
32:29
Speaker 1: Okay, so you get your five buckets. What are your
32:31
Speaker 1: five buckets?
32:32
Speaker 2: Good CEO, good mom, good wife, good to myself, and
32:37
Speaker 2: good to my friend's family.
32:38
Speaker 1: Like those five things great buckets. Okay, Okay, so.
32:40
Speaker 3: Now imagine you start they're all full of water.
32:43
Speaker 2: Great, Now you drill a hole into the bottom of
32:46
Speaker 2: each of them, so now they're it's dear Liza, there's
32:49
Speaker 2: a hole in your bucket.
32:51
Speaker 1: Okay.
32:52
Speaker 2: So basically my theory is, if you let one of
32:55
Speaker 2: these things go and you don't refill it with water,
32:58
Speaker 2: it will eventually empty out, and if it's empty for
33:00
Speaker 2: long enough, it will go away. And so if you
33:02
Speaker 2: only feed one bucket, it's the only one that will
33:05
Speaker 2: feel full, and the others will not, and you will
33:07
Speaker 2: feel lacking. Even the people that give to themselves perfectly
33:10
Speaker 2: on our super self care people, they even come to
33:14
Speaker 2: you and say they're unfulfilled sometimes, and the reason is
33:17
Speaker 2: they're not thinking about the other things important in their
33:19
Speaker 2: lives and giving to it enough. So work life balance
33:23
Speaker 2: isn't like a daily thing. It's not like every day
33:26
Speaker 2: I look at those buckets and they're perfectly filled. That's impossible.
33:29
Speaker 2: It's more like, in a month's time, or even in
33:31
Speaker 2: a year's time, am I doing enough work to each
33:34
Speaker 2: of these buckets to keep them full enough that they're
33:36
Speaker 2: not empty? And when you think about it like that,
33:39
Speaker 2: it becomes a lot more manageable because, first of all,
33:41
Speaker 2: you're not including things beyond these five buckets.
33:45
Speaker 3: That's all you got time for right now.
33:48
Speaker 2: And you know, one week, one day, I'm a great CEO,
33:52
Speaker 2: but I probably wasn't a great mom that day. Okay,
33:54
Speaker 2: so this weekend, I'm going to make sure I deliver
33:56
Speaker 2: there and I'm not picking up my phone for work
33:58
Speaker 2: no matter what, you know.
34:00
Speaker 3: And then the self care one took a while.
34:02
Speaker 2: I got good at becoming a good CEO, good wife,
34:05
Speaker 2: good mom, and good to friends of family.
34:09
Speaker 3: The self one took some time.
34:11
Speaker 1: Because you feel like something's got to give at some points.
34:13
Speaker 2: It's like there's only, like you said, so many hours
34:16
Speaker 2: in a day that you're giving and giving and giving
34:19
Speaker 2: wherever you can. That it's easy for us and this
34:23
Speaker 2: we want to make everyone happy around us, that we
34:25
Speaker 2: don't take the time because we feel like, well like
34:27
Speaker 2: I'll get to me, I'll get to me.
34:29
Speaker 3: Yep.
34:30
Speaker 2: And you're always the first to compromise on yourself because
34:32
Speaker 2: you think you can handle it, and you probably can.
34:34
Speaker 2: For some time, there was a moment that made me shift.
34:38
Speaker 2: I was I was hanging out with do you know
34:40
Speaker 2: Lacy Stone?
34:42
Speaker 1: I do not.
34:42
Speaker 2: So. Lacy Stone is a celebrity trainer. She lives in
34:45
Speaker 2: LA She's all about women empowerment. So I somehow got
34:49
Speaker 2: invited as an entrepreneur to this kind of like workout
34:52
Speaker 2: with a bunch of other entrepreneur women, and I was
34:54
Speaker 2: at a particular low point from a self care standpoint,
34:57
Speaker 2: real stress, real stress job at the job, which by
35:00
Speaker 2: the way, is like constant. The stress has not gone
35:02
Speaker 2: down or gone away. I've just become better at handling
35:05
Speaker 2: it because of the self care. But I was in
35:08
Speaker 2: a particularly bad spot, kind of swollen, overweight, drinking a lot,
35:11
Speaker 2: facial acne, like just sort of not feeling myself. And
35:14
Speaker 2: it was like a Saturday morning. I was like annoyed
35:17
Speaker 2: I had to go to this workout thing with this
35:18
Speaker 2: celebrity trainer chick, and so I just like made sure
35:21
Speaker 2: I was in like the back left corner of the
35:23
Speaker 2: workout that was like all on TV. And I show
35:27
Speaker 2: up and everybody's super decked out and like cute workout gear,
35:30
Speaker 2: Carbon thirty eight, high fiving, awesome energy, and I'm like
35:34
Speaker 2: this curmudgeon like in the corner, like nobody talk to me.
35:38
Speaker 2: I mean, I just felt like the most opposite of
35:42
Speaker 2: those girls. But I was watching them and I noticed
35:45
Speaker 2: that like, these weren't This wasn't like a fake community.
35:49
Speaker 3: This community of girls was super supportive.
35:51
Speaker 2: They were high fiving each other, really positive and authentic.
35:55
Speaker 2: I think it reminded me a lot of like soccer
35:57
Speaker 2: back in high school, that a team energy, and to
36:02
Speaker 2: be honest, I loved it and I kind of envied
36:04
Speaker 2: it and I wanted it, and it was really aligned
36:06
Speaker 2: with who I was too. So when I saw them
36:09
Speaker 2: and felt really different from them, I felt kind of like, wait,
36:12
Speaker 2: this isn't me, Like why am I in the back corner?
36:14
Speaker 2: Like you know, I was like a half step away
36:17
Speaker 2: from smoking a cigarette, you know, like I wasn't even
36:19
Speaker 2: I just wasn't myself.
36:21
Speaker 3: And it was that workout that really kind of it
36:23
Speaker 3: was like a mirror.
36:24
Speaker 2: And I went up to Lacey afterward and I was like, hey, Lacy,
36:28
Speaker 2: we don't know each other, but like I think I
36:29
Speaker 2: need you in my life, and she basically invited me
36:34
Speaker 2: to join her reboot camps that she does in LA
36:37
Speaker 2: and now she does online where basically you just like
36:41
Speaker 2: dedicate yourself for a period of time to like true
36:44
Speaker 2: self love and care and then you kind of you
36:49
Speaker 2: take a break and then you go back and then
36:51
Speaker 2: you take a break. So I did like a two
36:52
Speaker 2: week thing and took two weeks off, and I did
36:54
Speaker 2: a month, and I did two months, then I did
36:56
Speaker 2: another two month.
36:58
Speaker 3: And it was really in that second.
36:59
Speaker 2: Two month month program where I completely recognized how much
37:04
Speaker 2: better I felt, and how much better my body operated,
37:07
Speaker 2: and how much better I was resilient to stress, how
37:10
Speaker 2: much more resilient I was to stress when I drank water,
37:15
Speaker 2: didn't drink too much alcohol, slept eight hours.
37:18
Speaker 3: A day, ate pretty good, and worked out five days
37:21
Speaker 3: a week.
37:21
Speaker 2: I was going to ask you what the kind of
37:23
Speaker 2: cornerstones without revealing everything are of like a program like
37:27
Speaker 2: this that made you feel so much better?
37:29
Speaker 1: So those are the cornerstones.
37:30
Speaker 2: Yeah, And then I think there's also this support system
37:33
Speaker 2: she creates, of this team mentality, which for me, I
37:36
Speaker 2: grew up playing sports my whole life, like that was
37:39
Speaker 2: a thing. So I don't know, I think that's also
37:41
Speaker 2: a component that there was this group of people super
37:43
Speaker 2: supportive of each other despite all of the outside stuff,
37:48
Speaker 2: Like none of these girls even really know about my
37:50
Speaker 2: family life or about my career, but we just, I
37:52
Speaker 2: don't know, we all show up at six thirty in
37:54
Speaker 2: the morning and like, we're there.
37:57
Speaker 3: I think that's a piece too.
37:58
Speaker 2: With anything, whether it's working out in any type of
38:01
Speaker 2: working out, if it's spin, if it's running, if you're
38:03
Speaker 2: in a dance cardio. The thing about that is that
38:05
Speaker 2: if you go it alone, it could be fine, but
38:08
Speaker 2: if you go with a friend, that makes all the difference.
38:10
Speaker 2: So finding your community in something and having them support you,
38:15
Speaker 2: it's just so special. And they also hold you accountable,
38:18
Speaker 2: which is really special.
38:19
Speaker 3: That was a piece of it.
38:20
Speaker 2: You had to text her every day because you worked
38:23
Speaker 2: out with her twice a day twice a week, Lacy,
38:25
Speaker 2: but the other three days a week you were supposed
38:27
Speaker 2: to check in with her and let her know what
38:29
Speaker 2: you were doing, right, And that was a piece of it.
38:31
Speaker 2: Like if you didn't text her by twelve, she would
38:33
Speaker 2: send an email to the whole group being.
38:34
Speaker 3: Like am I a Dinah? And you'd be like, shit,
38:37
Speaker 3: I was, no.
38:38
Speaker 1: I was.
38:38
Speaker 3: I did my spin class this morning. So I think
38:41
Speaker 3: that's a piece of it.
38:42
Speaker 1: But it's definitely visa it.
38:43
Speaker 2: But I think like the main drivers probably, I mean,
38:46
Speaker 2: if that is a piece, then there's six.
38:47
Speaker 3: But it's it's just the stuff you already know.
38:51
Speaker 2: Yeah, for me, probably the biggest was alcohol, I think,
38:55
Speaker 2: especially coming from nutrition.
38:57
Speaker 3: I really knew about that other stuff.
38:59
Speaker 2: But you know, I just wasn't doing it, yeah, because
39:02
Speaker 2: I was so stressed out and tired all the time.
39:04
Speaker 1: I totally hear you.
39:05
Speaker 2: I also when I was in college, I lost a
39:08
Speaker 2: ton of weight, and I did that with the help
39:10
Speaker 2: of a program that you wrote everything down. And recently
39:14
Speaker 2: I've been doing a ton of travel and I've really
39:17
Speaker 2: been struggling on the you know, refilling the self care bucket.
39:21
Speaker 2: I've been like doing really great at work and really
39:23
Speaker 2: great keeping up with my fans of friends and family
39:26
Speaker 2: despite not being around and really focusing on filling all
39:29
Speaker 2: the other buckets. But when it took, when I took
39:31
Speaker 2: a step back and thought about how I was taking
39:33
Speaker 2: care of.
39:33
Speaker 1: Myself, I wasn't.
39:34
Speaker 2: And I kept saying, like, I'm going to start doing
39:36
Speaker 2: this tomorrow, I'm going to start doing this tomorrow whatever.
39:38
Speaker 2: And I finally hit a wall before going away this
39:41
Speaker 2: past week to Aspen that I was like today, like
39:44
Speaker 2: it starts now. So I checked in with a friend
39:46
Speaker 2: of mine, I started writing things down. I managed to
39:49
Speaker 2: somehow go away for a week to Aspen and go
39:52
Speaker 2: skiing and have every cocktail and food and everything thrown
39:55
Speaker 2: at me, knowing that at the end of the day
39:57
Speaker 2: I was going to get home, I was going to
39:59
Speaker 2: write it down, and I was going to be accountable.
40:01
Speaker 2: And I came back and I felt so satisfied and
40:03
Speaker 2: good that I took the time to invest in myself
40:07
Speaker 2: and to fill up the water and can and pull
40:09
Speaker 2: it into my bucket and not feel like I missed out. Like,
40:11
Speaker 2: you don't have to feel like you missed out. You
40:14
Speaker 2: can still go and do these things and experience things
40:16
Speaker 2: while being true to who you are and what you need.
40:19
Speaker 1: Yep, I think it's so important. So well said, it's
40:21
Speaker 1: so important.
40:22
Speaker 2: Okay, So I mean, obviously this accident had such a
40:25
Speaker 2: profound impact on your life because it allowed you to
40:28
Speaker 2: say yes to things that you probably wouldn't have said
40:30
Speaker 2: yes to before. And again, I think this idea of
40:33
Speaker 2: like every day can be a day one that's so important.
40:38
Speaker 2: It was probably really scary to walk up to this
40:40
Speaker 2: woman and be like, I feel like I need you
40:42
Speaker 2: in my life.
40:42
Speaker 3: Oh gosh, totally.
40:43
Speaker 2: I mean, if you've seen her, you haven't seen Lacey,
40:45
Speaker 2: but that that should that should make it even scarier
40:48
Speaker 2: because she's got guns.
40:50
Speaker 3: Yeah, no, it was super scary.
40:51
Speaker 2: And it was like I felt so embarrassed and ashamed
40:54
Speaker 2: because I was like, can I join your camp? You know,
40:58
Speaker 2: you know, I was supposed to be this strong CEO
41:02
Speaker 2: in charge of this great growth company and I was
41:04
Speaker 2: not at the time. And the thing that's gotten me
41:07
Speaker 2: there is really it's really simple. I mean, it's just giving.
41:11
Speaker 2: It's just making sure you carve out that time. And
41:14
Speaker 2: you know, I think even and it's evolved for me too, Like,
41:17
Speaker 2: so I started doing that stuff, the eating right, sleeping right,
41:21
Speaker 2: drinking less alcohol, drinking more water, and exercising. But then
41:27
Speaker 2: I kind of noticed that like for me, feeling like
41:31
Speaker 2: I look good it's like an important part of my
41:34
Speaker 2: confidence too, feeling like I'm polished.
41:36
Speaker 3: I don't know my job, I have to do a lot.
41:38
Speaker 2: Of face out activity, and so I just hated when
41:42
Speaker 2: like I hadn't like done my hair in like fucking months,
41:46
Speaker 2: which is what happens when you're in a business and
41:47
Speaker 2: you have a kid, because you just don't have time
41:49
Speaker 2: for that. So I now have a day a month
41:51
Speaker 2: where I've carved out. Nobody can schedule meetings in that day,
41:54
Speaker 2: and I just go do that stuff.
41:56
Speaker 1: You deserve it, though.
41:57
Speaker 2: Of course, And I think it was never a question
41:59
Speaker 2: of whether I deserve It was more like what you
42:01
Speaker 2: said before, I'll do this tomorrow, yeah, or I'll figure
42:03
Speaker 2: out some time to do this, because something else always
42:05
Speaker 2: came in its way. So it wasn't so much for
42:08
Speaker 2: me about worthiness, although I think for some women it is.
42:11
Speaker 2: It was really just like And then six months would
42:14
Speaker 2: go by and I'd be like, I haven't like. The
42:16
Speaker 2: reason you feel unpolished is because you haven't literally gone absage,
42:20
Speaker 2: gott your hair done, gotten your nails done, done anything
42:22
Speaker 2: about yourself.
42:23
Speaker 1: In six months exactly exactly.
42:25
Speaker 2: And I actually spoke to a woman the other day
42:27
Speaker 2: that is a CEO and an entrepreneur up in Harlem,
42:30
Speaker 2: and she was telling me that every morning she has
42:33
Speaker 2: someone come over and style her hair, like she has
42:36
Speaker 2: someone come and blow out her hair, and she answers
42:38
Speaker 2: one hundred to two hundred.
42:40
Speaker 1: Emails in that hour.
42:43
Speaker 2: And some people would think, Wow, what an expense to
42:45
Speaker 2: pay someone and come to your home every day, but
42:48
Speaker 2: she said to me, I thought about my hourly rate,
42:51
Speaker 2: and God, why wouldn't I have someone come come through
42:53
Speaker 2: my hair for an hour, and I was like, wow,
42:55
Speaker 2: to be in the position one day that I feel
42:58
Speaker 2: the same way. I mean, it's it's all just having
43:01
Speaker 2: that conversation with yourself and evaluating you know your worth
43:04
Speaker 2: and what you have to offer and priority. She's like,
43:06
Speaker 2: because if they didn't come do my hair and I
43:07
Speaker 2: just wanted to do the emails, that's fine, But then
43:09
Speaker 2: I'm going to walk out into all of these meetings
43:11
Speaker 2: and I'm going to feel better about myself if I
43:13
Speaker 2: do that, versus if I don't one hundred percent at
43:15
Speaker 2: the end of the day, that judgment that others put
43:19
Speaker 2: on you and you put on yourself, I mean, that
43:21
Speaker 2: does not service.
43:22
Speaker 3: That is a bag.
43:23
Speaker 2: We should just put the fuck down, because like really
43:25
Speaker 2: it doesn't. And I mean life is so hard already.
43:28
Speaker 2: Accomplishing something great makes it harder. Like let's start. I mean,
43:33
Speaker 2: I don't mean to be cheesy from la and everything,
43:35
Speaker 2: but like, what if we stop judging each other so
43:37
Speaker 2: much and started just high fiving each other. We've all
43:40
Speaker 2: had bad days before. If a hair if getting her
43:43
Speaker 2: hair blown out makes her feel like she can be
43:45
Speaker 2: the fiercest leader that she needs to be, then who
43:48
Speaker 2: the fuck cares? Right, let her go do that. Take
43:50
Speaker 2: an hour grave a hair, do the hair, do the hair.
43:53
Speaker 3: And it does make you feel good.
43:54
Speaker 2: Anybody who doesn't think that, it's like not living their life.
43:58
Speaker 2: So are you telling me that you're growing up to
44:00
Speaker 2: your office feeling good like every day of the louis
44:03
Speaker 2: really no. And that's the thing I think that's important
44:05
Speaker 2: to say too, is like my success rate is probably
44:08
Speaker 2: like seventy to eighty percent. Like I always I shoot
44:14
Speaker 2: for working out five days a week.
44:16
Speaker 3: I probably end up hitting three on good weeks.
44:19
Speaker 2: Four Again, it's all it's all kind of like the
44:25
Speaker 2: reality of life sets in. But I think the point
44:28
Speaker 2: is I've become a lot more compassionate with myself there too.
44:32
Speaker 3: I'm like, you know what, you're freaking doing all these things?
44:35
Speaker 3: It's all good.
44:35
Speaker 2: D Yeah, you know I say that to myself a
44:37
Speaker 2: lot more than I did in the beginning.
44:39
Speaker 3: In the beginning, I used to be a lot more.
44:41
Speaker 2: Like you idiot, you know this already? Yeah, why don't
44:44
Speaker 2: you do this better? There's so much research on negative
44:47
Speaker 2: self talk versus positive self talk, and the power of
44:49
Speaker 2: positive self talk and affirmations. God, every I'm really working
44:54
Speaker 2: on getting my stellar affirmations down. Yeah, and not just
44:58
Speaker 2: writing them down, but actually like saying them to myself.
45:01
Speaker 3: Yeah.
45:02
Speaker 2: They say if you say it in the mirror and
45:03
Speaker 2: you look at yourself while you do it, it makes
45:05
Speaker 2: a bigger impact. Oh and there's so many great YouTube
45:07
Speaker 2: videos on that. There's like five year old girls who
45:09
Speaker 2: are like, I like my house, I like my hair,
45:13
Speaker 2: And I'm like, I imagine if we actually did that
45:15
Speaker 2: every morning, you know.
45:17
Speaker 3: We don't.
45:18
Speaker 2: We probably wake up and we look at our phone.
45:19
Speaker 2: We're like, oh God, I gotta do this, i gotta
45:21
Speaker 2: do that. Oh shit, I'm late for this. I'm late
45:22
Speaker 2: for that.
45:23
Speaker 3: That's how we're starting our day, you know.
45:25
Speaker 2: And instead, what if we started it with just like
45:28
Speaker 2: I'm in a fucking kick ass today, or by the way,
45:31
Speaker 2: can I drop the up bombs? I mean, we're I
45:33
Speaker 2: think I've just decided that I'm gonna eat this episode
45:37
Speaker 2: as something as healthy.
45:38
Speaker 1: It's cool with it because I should have We have this. No,
45:41
Speaker 1: it's fine.
45:41
Speaker 2: I mean we have this conversation all the time because
45:43
Speaker 2: I think as humans we use like expletives when we
45:46
Speaker 2: feel really passionate and excited, and it's kind of funny
45:50
Speaker 2: that obviously, like there can be a situation where you're
45:52
Speaker 2: like at home with your kids and you're listening to
45:54
Speaker 2: Hurdle and I hope that you are, and all of
45:56
Speaker 2: a sudden, the person starts cussing, So I feel like
45:58
Speaker 2: I should offer them that warning. But in today's day
46:01
Speaker 2: and age, it's like it's cool to be explicit. Man.
46:03
Speaker 1: Sometimes you just got to get down with the real real.
46:05
Speaker 3: Yeah. Yeah, And I do use it a lot of
46:08
Speaker 3: that word.
46:09
Speaker 1: It just means you're passionate. Yeah, that's how I feel.
46:11
Speaker 3: I use it in the positive way.
46:13
Speaker 1: That's good. Okay, Health Aid fourteen flavors right.
46:16
Speaker 3: Now, fourteen and five on the way.
46:18
Speaker 2: Do you have any what? Do you have a favorite?
46:20
Speaker 2: Can you pick a favorite child? I don't think you
46:23
Speaker 2: can pick a favorite child, but you can pick a
46:24
Speaker 2: favoritekombucha flavor.
46:27
Speaker 3: For me, it's always been go to, tried and true pomegranate.
46:30
Speaker 1: Interesting.
46:31
Speaker 3: I've always just loved pomegranate.
46:32
Speaker 2: Part of that is that the farmer that we originally
46:35
Speaker 2: bought our pomegranates from really kind of like just taught
46:38
Speaker 2: me about farms and stuff, So I like that. But
46:40
Speaker 2: also I just love the taste the next probably favorite
46:43
Speaker 2: is Kalipino Kiwi cucumber.
46:45
Speaker 3: Two reasons for that one.
46:47
Speaker 2: If you're into cocktails and you mix that one with
46:50
Speaker 2: some mes cal or tequila, it is literally a ready
46:53
Speaker 2: to drink cocktail right there, super awesome. And I'm six
46:56
Speaker 2: months pregnant right now, so I can't do that, but
46:59
Speaker 2: I pretend like I'm having a margarita perfect and I
47:02
Speaker 2: even put salt on the rocks and everything.
47:04
Speaker 3: It makes me feel great. So that one's my new second.
47:06
Speaker 2: And then we've got some great new flavors coming underway
47:09
Speaker 2: that are super good.
47:09
Speaker 3: But I love them all. I created them all, so
47:12
Speaker 3: I really do love them all.
47:13
Speaker 1: I'm a pink Lady Apple.
47:15
Speaker 3: Pink Lady apples are number one flavors.
47:17
Speaker 1: I buy it probably once or twice a week at Whole.
47:19
Speaker 3: Foods across America. It really is.
47:22
Speaker 2: I'm not surprised by it. I also feel like it's
47:25
Speaker 2: like a good gateway flavor.
47:27
Speaker 1: It's the gateway co No. I mean like someone might
47:29
Speaker 1: be hesitant to.
47:30
Speaker 2: Pick up like a cayenne or like for sure, a
47:33
Speaker 2: Greens one even don't like.
47:35
Speaker 1: Yeah, we don't like apple juice. It sounds simple, easy, Yeah.
47:38
Speaker 3: Somebody said to me today, it's the it's the modern Martinelli's.
47:43
Speaker 2: Do you talk to I mean, I'm sure you obviously
47:46
Speaker 2: interact with your your customer all the time, but what
47:49
Speaker 2: has been one of the most awesome, like testimonials that
47:52
Speaker 2: you've heard from a customer who started drinking your beverage.
47:58
Speaker 3: I get stopped a lot.
48:00
Speaker 2: I used to get stopped a lot in the stores
48:02
Speaker 2: when we got started, and now it's more by email.
48:05
Speaker 3: We'll get like emails from customers that are just like,
48:07
Speaker 3: I just want to know. I want you to know
48:08
Speaker 3: how you've changed our lives. And we get a lot of.
48:12
Speaker 2: People who basically like had digestive issues and don't now
48:15
Speaker 2: or like somehow are able to curb their you know,
48:18
Speaker 2: inflammatory issues in their gut with kombucha. I really think
48:21
Speaker 2: that for I don't want to take credit for that
48:24
Speaker 2: from health Aid's perspective, I think that fermented foods in
48:26
Speaker 2: general will have that power.
48:28
Speaker 3: But the best testimonial to date is the most personal one.
48:31
Speaker 2: My husband's so back in graduate school, well before health.
48:35
Speaker 3: Aid, but same Scobie.
48:38
Speaker 2: He when I met him, tony reeks of the gravetime,
48:42
Speaker 2: he was like he had that nice heroin look going
48:44
Speaker 2: he was like one hundred twenty pounds and six to
48:46
Speaker 2: two or six y one, so nice and real skinny,
48:49
Speaker 2: but it wasn't on purpose. He actually had real problems
48:52
Speaker 2: and couldn't like eat. He vomited probably like five six
48:55
Speaker 2: times a week. Oh wow, from just too much acid
48:59
Speaker 2: in the balley, Like couldn't eat anything. And he was
49:02
Speaker 2: about to be put on drugs from a doctor for
49:07
Speaker 2: the rest of his life.
49:08
Speaker 3: And you know, being all.
49:10
Speaker 2: Graduate school, ye, I was like, let me heal, you
49:12
Speaker 2: give me six weeks and nothing really worked because he
49:16
Speaker 2: couldn't actually hold anything down.
49:17
Speaker 3: And then I tried to.
49:18
Speaker 2: Introduce fermented foods through kombucha, and it literally within twenty minutes,
49:23
Speaker 2: I'm not even kidding you changed everything. Like he drank
49:26
Speaker 2: kombucha and suddenly couldn't eat, could eat, and then he
49:29
Speaker 2: ate more fermented foods and he could eat more and
49:31
Speaker 2: he didn't and it literally stopped it from happening. And
49:35
Speaker 2: now he's like one hundred and seventy five pounds and
49:37
Speaker 2: totally normal.
49:38
Speaker 3: Never had to go on drugs.
49:40
Speaker 2: So for me, there is that functional side of kombucha
49:43
Speaker 2: and fermented foods that is super special. But I want
49:46
Speaker 2: to be careful because it's a food, it's a drink.
49:48
Speaker 2: It's not a drug, it's not a supplement. It's not
49:51
Speaker 2: the same as taking a probiotic pill or I'm not
49:54
Speaker 2: suggesting that people try to cure their you know, inflammatory
49:58
Speaker 2: bowel issues with but I do think it is a
50:02
Speaker 2: power in real food that it can it can heal
50:06
Speaker 2: you or help heal you.
50:09
Speaker 3: So yeah, I'll just say that.
50:10
Speaker 1: I'll just say that. All right, we're starting to wind
50:12
Speaker 1: down here.
50:13
Speaker 3: Cool.
50:14
Speaker 2: What's something that someone who has never consumed kombucha should
50:18
Speaker 2: know about kombucha? Because I feel like listening to the pod,
50:22
Speaker 2: we're definitely going to have some people that have been
50:24
Speaker 2: either wary of trying it or just having gotten around
50:27
Speaker 2: to it.
50:27
Speaker 3: For sure.
50:28
Speaker 2: Well that's true because penetration and that's an awful word,
50:31
Speaker 2: but it's a common one used for beverage.
50:33
Speaker 3: So what it means is how many fridges in.
50:34
Speaker 2: America have kombucha is ten percent, So that means if
50:38
Speaker 2: your listeners are like America, ninety percent have never had it, right,
50:41
Speaker 2: don't buy it.
50:42
Speaker 1: So I feel like.
50:42
Speaker 2: My listeners are pretty healthy, inclined and avid kombucha drinkers. Okay,
50:46
Speaker 2: but I still most of them probably haven't had it
50:48
Speaker 2: despite them being cool. So I mean, I would say that,
50:52
Speaker 2: like what I was saying before, is one of the
50:53
Speaker 2: most important things. Kombucha is a food. It's not a drug,
50:56
Speaker 2: it's not a supplement. It's not going to change your life.
50:58
Speaker 2: I would think about it like a bag of carrots
51:00
Speaker 2: or a yogurt. It's fermented, it's natural, it's got good
51:03
Speaker 2: stuff in you, and it's better than drinking something like
51:06
Speaker 2: a soda. And our role, my hope, is that our
51:12
Speaker 2: role in your life, our role being like the proverbial
51:15
Speaker 2: like kombucha role, is that we just helped fuel a stronger,
51:20
Speaker 2: healthier day for you so you can go on with
51:23
Speaker 2: your badass self. I like that. Wow, clear concise, like
51:27
Speaker 2: you've never said it before. When you look back on
51:30
Speaker 2: the past seven years and maybe even right around the
51:33
Speaker 2: time of that accident, and you reflect on how far
51:36
Speaker 2: you've come, you have an opportunity right now to offer
51:40
Speaker 2: the Dinah who is in recovery from that, a piece
51:44
Speaker 2: of advice getting over that hurdle moment. What advice do
51:49
Speaker 2: you give her?
51:53
Speaker 3: There are two things that came to mind.
51:55
Speaker 2: I had to think there, everything's gonna be all right,
52:00
Speaker 2: Okay was one because sometimes that's just what you need
52:04
Speaker 2: to hear when you're super down and out.
52:06
Speaker 3: And then the other thing was.
52:12
Speaker 2: Just get back on that horse. Like I really learned
52:15
Speaker 2: over the last seven years that that's ninety percent of
52:20
Speaker 2: the game is just dusting yourself off, not letting yourself
52:25
Speaker 2: get you down, getting back on the horse, and doing
52:27
Speaker 2: it better next time. Awesome, Dina, thanks so much for
52:31
Speaker 2: coming in and hanging out with me today. Please take
52:33
Speaker 2: a moment and leave a quick review by clicking the
52:36
Speaker 2: link with the description to this episode. We all face
52:39
Speaker 2: multiple hurdles in life. I want to hear about yours.
52:42
Speaker 2: Reach out to me at Emily at Hurdle dot us.
52:44
Speaker 2: Connect with the podcast on Instagram and Twitter at Hurdle Podcast.
52:48
Speaker 2: We are recording this inside the Smile to Go at
52:51
Speaker 2: the Free Hand Hotel.
52:53
Speaker 1: Dina, tell me where do they find you? Where do
52:55
Speaker 1: they find health Aid?
52:56
Speaker 2: Aside from obviously the twenty thousand stores, you can check
53:01
Speaker 2: out health Day online at health dashad dot com. That's
53:04
Speaker 2: also our Instagram, Facebook and Twitter handle, and my if you.
53:08
Speaker 1: Want to follow may obviously.
53:10
Speaker 2: It's Dinah Trout at Dina Trout at Dina tut Yeah,
53:14
Speaker 2: at dona trout d.
53:15
Speaker 3: A I n A trout like the fish done.
53:19
Speaker 2: Done, mic drop, I am at Emily a body. Another
53:22
Speaker 2: hurdle conquered. Catch you guys next time.
53:25
Speaker 3: Bye,