The Future of Coffee Pricing | PETER ROBERTS!
If you’ve ever wondered why your green coffee costs what it does - or how the whole system could work better - this episode will completely change how you see the industry.
Peter Roberts is a Professor at Emory University’s Goizueta Business School and the Academic Director of the Specialty Coffee Transaction Guide (@sctguide) and Grounds for Empowerment.
Focusing on making markets fairer and more transparent - especially for coffee producers - after more than a decade studying entrepreneurship, social enterprise, and how organisations behave over time. He helped launch two of the most…
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