The Discount Nobody Asked You to Give
Your biggest discount this quarter was never requested by a single customer.
Profit, the fifth P of the TRUE 5P, inside the story of a quarter where revenue grew and the margin quietly gave itself away, with a practice called the Flinch Test.
- See where your margin really went: not the market or the competition, but the unasked discounts approved in one-line messages.
- Trace how one founder's flinch in four seconds of silence becomes company policy within a month.
- Run the Flinch Test on your last ten closed deals and find the tax your own nerve is charging the company.
Truth at the core…
The skinny
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