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Contentsquare's Jean-Christophe Pitié on measuring CX when the visitor is an AI agent
Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at Contentsquare, says the rules of customer experience are being rewritten as LLMs and AI agents join the customer journey. He and Greg Kihlström get into what that means for how enterprise teams measure, test, and fund digital experience. The conversation is timed with CX Circle NYC, Contentsquare's digital experience event on October 13, 2026, and Pitié shares what he is most looking forward to there.
**The customer journey now includes LLMs and AI agents.** Pitié on why signals from human and agent interactions need to be…
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