Latest / Earn Your Leisure / EYL #251 How to Master Events: Revenue Model, Maximizing Relationships, & Name Power with EYL & David Shands

Transcript

EYL #251 How to Master Events: Revenue Model, Maximizing Relationships, & Name Power with EYL & David Shands · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J.
• 0:20
  Speaker 2: Trump's leadership.
• 0:21
  Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.
• 0:25
  Speaker 1: Under President Trump, attempted illegal border crossings are at the
• 0:29
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal
• 0:33
  Speaker 1: aliens have been arrested. If you are here illegally, your
• 0:37
  Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,
• 0:41
  Speaker 1: and deported.
• 0:42
  Speaker 2: You will never return.
• 0:44
  Speaker 1: But if you register using our CBP home app and
• 0:47
  Speaker 1: leave now, you could be allowed to return legally.
• 0:50
  Speaker 2: Do what's right. Leave now.
• 0:53
  Speaker 1: Under President Trump, America's laws, border and families will be protected.
• 0:57
  Speaker 3: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 4: The time is come, ladies and gentlemen.
• 1:01
  Speaker 5: Invest fest That's right.
• 1:03
  Speaker 4: That's right. Invest Best twenty twenty three.
• 1:05
  Speaker 6: Is here August twenty fifth, twenty sixth, and twenty seventh
• 1:08
  Speaker 6: in Atlanta, Georgia.
• 1:09
  Speaker 5: We are taking into a new level, bigger than ever.
• 1:12
  Speaker 6: This year, we're gonna do twenty thousand people in Atlanta, Georgia.
• 1:17
  Speaker 7: I want you to do yourself a favor. Head over
• 1:19
  Speaker 7: to investmentt dot com right now.
• 1:20
  Speaker 6: We will have activations from Friday, Saturday and Sunday, three days,
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  Speaker 6: musical performances, billionaires. Everything is going to be a completely
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  Speaker 6: life changing experience. Vendor marketplace, food truck village.
• 1:34
  Speaker 5: You know how we do.
• 1:35
  Speaker 7: Don't wait, don't hesitate that over now.
• 1:37
  Speaker 5: All right, guys, welcome back, ey l.
• 1:40
  Speaker 6: This is a very unique situation and we'll explain later,
• 1:45
  Speaker 6: but we are here with the podcast King.
• 1:49
  Speaker 5: David S Crown.
• 1:50
  Speaker 4: He put his crown on your.
• 1:53
  Speaker 6: Social Proof empire, got the new studio in Atlanta. Thank
• 1:58
  Speaker 6: you for having us up there. You got your real
• 2:00
  Speaker 6: estate place that you've been working on. You got the
• 2:02
  Speaker 6: big event that you that you got coming up. You
• 2:05
  Speaker 6: got an online community. You've taught a variety of different
• 2:09
  Speaker 6: people how to actually get going in the podcast space,
• 2:11
  Speaker 6: how to monetize the space.
• 2:14
  Speaker 7: So let me just wait before before he's still the
• 2:17
  Speaker 7: first person that's ever done this, right, nobody's ever done
• 2:19
  Speaker 7: We're gonna explain this, but I'm not saying this. I'm
• 2:21
  Speaker 7: talking about what he's done already with us.
• 2:23
  Speaker 4: So you're the first person that we interviewed and then
• 2:25
  Speaker 4: you interviewed us right after. That's never happened, like ever,
• 2:29
  Speaker 4: that's never happened. So there's never been an episode.
• 2:31
  Speaker 6: It's happened before. Uh Envy did it multiple times? No, No,
• 2:36
  Speaker 6: the same day, the same day. Oh yeah, because yeah,
• 2:39
  Speaker 6: I came to the kitchen table interviewed. Yeah, and I
• 2:42
  Speaker 6: think we like switch seats or something. Yeah, we just
• 2:45
  Speaker 6: move We did musical chairs if.
• 2:47
  Speaker 4: The interviews job. But I have to say this upfront, man,
• 2:51
  Speaker 4: you all are one.
• 2:53
  Speaker 8: Was the motivation, Like I think I started podcasting before
• 2:56
  Speaker 8: you guys, But I met Willis the Cheesecake Factory and
• 3:02
  Speaker 8: I was having a conversation with Troy and it's like, man,
• 3:05
  Speaker 8: I like his stuff. Man, it's just because you know,
• 3:07
  Speaker 8: you don't do it every week, it's not consistent. And
• 3:09
  Speaker 8: I really took that to heart. I heard bro that
• 3:12
  Speaker 8: next Monday on the morning meet up. I'm like, yo, y'all,
• 3:15
  Speaker 8: I'm about to be consistent with this thing. I love
• 3:17
  Speaker 8: doing it. If I ever not drop an episode on Monday,
• 3:21
  Speaker 8: I would come on this call and give away like
• 3:23
  Speaker 8: two thousand dollars. Wow, that was I was offended because
• 3:27
  Speaker 8: you didn't you didn't say it in an offensive way
• 3:30
  Speaker 8: that I was offended.
• 3:31
  Speaker 6: But then also, let's talk about that moment for a moment,
• 3:35
  Speaker 6: because I saw you did reference that online, but what
• 3:38
  Speaker 6: you didn't reference was that he did give you education
• 3:41
  Speaker 6: after that.
• 3:42
  Speaker 7: Yeah, so that was that was that was that was.
• 3:47
  Speaker 5: Yeah, it was you know, it's just inconsistent.
• 3:50
  Speaker 7: It was when I saw the clip, I'm like, damn,
• 3:52
  Speaker 7: all right, cool. But what it was was like I
• 3:55
  Speaker 7: had to use you as a reference before us, right.
• 3:57
  Speaker 7: So I think we were interviewing Alex at the time,
• 3:59
  Speaker 7: and I was trying to find information is about information
• 4:01
  Speaker 7: about him, and it was your interview.
• 4:02
  Speaker 4: I'm like, Yo, this guy's great, and.
• 4:04
  Speaker 7: So I when I shaw you, I'm like, y, you know,
• 4:06
  Speaker 7: like you're really great at this, but the only thing
• 4:08
  Speaker 7: is that you don't do it enough, Like it's kind
• 4:11
  Speaker 7: of like you dropping it. And it was like it
• 4:13
  Speaker 7: wasn't even a challenge. Was like, yo, this is just
• 4:14
  Speaker 7: like positive critique. And then we had a longer conversation
• 4:17
  Speaker 7: because we went back to another time we went back
• 4:19
  Speaker 7: to Jeremy Anderson's house and I was like, well, let
• 4:21
  Speaker 7: me tell you in that moment.
• 4:22
  Speaker 4: In that moment, it slad.
• 4:23
  Speaker 8: It felt like I don't even remember anything you said
• 4:25
  Speaker 8: after like keep it off line. I'm like, I'm in
• 4:31
  Speaker 8: a space with some people that do the same thing
• 4:33
  Speaker 8: and they're recognizing my inconsistency. And I took it personally.
• 4:38
  Speaker 8: I needed it, of course, not did you say anything bad.
• 4:40
  Speaker 8: I was like, Okay, I gotta be consistent. Then later
• 4:44
  Speaker 8: on this is more flowers. We're gonna do a bouquete.
• 4:48
  Speaker 5: There we go.
• 4:50
  Speaker 8: I really started educating me on the podcasting space and
• 4:54
  Speaker 8: joined the Early Network and like just just one being
• 4:59
  Speaker 8: able to have proximity.
• 5:01
  Speaker 4: I never ever want to take that for granted.
• 5:04
  Speaker 8: Like you guys are like literally paving away and have
• 5:07
  Speaker 8: given me so much game, so much information, And.
• 5:10
  Speaker 4: I can honestly say I wouldn't know half.
• 5:13
  Speaker 8: The stuff that I know right now, even to teach
• 5:16
  Speaker 8: other people if it wasn't for you all half of it,
• 5:19
  Speaker 8: you all directly saying this is what you need to do.
• 5:21
  Speaker 4: The other half is watching and modeling.
• 5:23
  Speaker 8: So it's been an incredible, incredible journey even knowing y'all
• 5:28
  Speaker 8: so appreciate that. Yeah, for sure, appreciate that for sure
• 5:31
  Speaker 8: and been great to see your growth as well. Yeah,
• 5:35
  Speaker 8: you know, in consistency.
• 5:36
  Speaker 6: I think another person that wasn't the most consistent it
• 5:39
  Speaker 6: was nineteen Keys. He had a show people forget, like
• 5:42
  Speaker 6: High Level Conversations took over the world and you know,
• 5:44
  Speaker 6: gets ten million views every episode he puts out, but
• 5:48
  Speaker 6: people will forget that he had. He had a show
• 5:50
  Speaker 6: before High Level Conversation, and that was one of the
• 5:52
  Speaker 6: main issues, was the level of consistency.
• 5:54
  Speaker 4: So here's the crazy part.
• 5:56
  Speaker 7: The same conversation I had with you, I had with
• 5:58
  Speaker 7: him really same thing, and he was like, all right,
• 6:01
  Speaker 7: let's just do this then, let's just do this then,
• 6:04
  Speaker 7: and like obviously what the successes had now was just incredible,
• 6:07
  Speaker 7: but it was it was like you just see that,
• 6:09
  Speaker 7: like the talent is there, the message is there, the
• 6:12
  Speaker 7: pack everything was there. It was like, this is that
• 6:14
  Speaker 7: one piece? How are we going to do it? And
• 6:16
  Speaker 7: and and everybody can see what it turned out to be.
• 6:18
  Speaker 4: No millionaires can come from the UYL tree.
• 6:23
  Speaker 7: That's an interesting quote. I thought about that quote. Yeah,
• 6:26
  Speaker 7: because most people, how do we quantify it? Like some
• 6:28
  Speaker 7: people can look at the artists that they've signed and
• 6:32
  Speaker 7: how you know their careers have going. But how do
• 6:34
  Speaker 7: we reach how do you know the everyday person that
• 6:36
  Speaker 7: got information and now's become a millionaire.
• 6:38
  Speaker 8: For sure, I think y'all hit it from three sides
• 6:40
  Speaker 8: to one is the common listener, right, multiple sides. One
• 6:45
  Speaker 8: is the common listener, the information that you guys put
• 6:48
  Speaker 8: out right, they can take that information and you can't
• 6:51
  Speaker 8: quantify how many people made millions from that, right. The
• 6:54
  Speaker 8: second part is the people that have been on the
• 6:57
  Speaker 8: show being able to share with the audience that became
• 7:01
  Speaker 8: millionaires from their notoriety, from like you guys giving them
• 7:04
  Speaker 8: the platform. I think three is your your your circle
• 7:09
  Speaker 8: of and I would be one mentees, right, people that
• 7:13
  Speaker 8: you you've taught the game. Maybe they're not they weren't
• 7:16
  Speaker 8: on the show, or maybe they're not like the listener,
• 7:17
  Speaker 8: but people that you've taught the game to. And I
• 7:20
  Speaker 8: think for your whole team of people that your collaborations, partnerships. Right,
• 7:25
  Speaker 8: So it's going to be very difficult to quantify the success,
• 7:29
  Speaker 8: you know what I mean?
• 7:30
  Speaker 4: Like even on like.
• 7:31
  Speaker 8: Let's say like bad Boy, you can say okay, well,
• 7:33
  Speaker 8: once all became successful, married j all these people, but
• 7:37
  Speaker 8: the impact is different from what y'all doing, So figure
• 7:41
  Speaker 8: it's proper to spend a few minutes to appreciate y'a
• 7:45
  Speaker 8: don't get the credit, man, nobody And I was saying,
• 7:48
  Speaker 8: it a complex, that complex list.
• 7:52
  Speaker 4: It's so faulty because you can't. I know.
• 7:54
  Speaker 8: Your argument is like, well, it's for hip hop, but
• 7:56
  Speaker 8: who's more hip hop? Like who's interviewed more celebrities from
• 8:04
  Speaker 8: the hip hop culture and figured out how they became
• 8:07
  Speaker 8: a celebrity. Then y'all they go on radio runs on
• 8:12
  Speaker 8: their album that's coming out, their movie that's coming out,
• 8:14
  Speaker 8: But nobody's understanding and backing on how they became that right,
• 8:17
  Speaker 8: So y'all not be on the list. It is disrespectful.
• 8:20
  Speaker 8: Nobody on that list has made a person a dime.
• 8:23
  Speaker 8: Nobody on their list has put fourteen thousand people in
• 8:25
  Speaker 8: a stadium.
• 8:26
  Speaker 4: Just y'all.
• 8:28
  Speaker 5: We're talking about it. I can't argue with you. I
• 8:31
  Speaker 5: can't argue with you, man.
• 8:33
  Speaker 4: You got to point that.
• 8:37
  Speaker 6: I appreciate that man for sure, for sure, But you know,
• 8:40
  Speaker 6: people normal normalize greatness, and I think nineteen Keys has
• 8:43
  Speaker 6: spoken about that before. Was like sometimes when you see things,
• 8:47
  Speaker 6: it's it's hard to have an appreciation for it because
• 8:50
  Speaker 6: it just becomes normal, right Like when you accomplish amazing
• 8:55
  Speaker 6: things on a consistent That's that's the problem with consistency
• 8:59
  Speaker 6: is that it desensitizes us, right Like if a player
• 9:02
  Speaker 6: just drops forty points and you never heard of him
• 9:04
  Speaker 6: ever in his life, it's like, Yo, that's crazy. If
• 9:07
  Speaker 6: Lebron dropped forty points, it's just a regular day, Like
• 9:10
  Speaker 6: you know what I'm saying. So it's like we've normalized greatness.
• 9:15
  Speaker 6: And I think that that's something that is difficult because
• 9:19
  Speaker 6: it's like, yeah, to be able to accomplish a variety
• 9:22
  Speaker 6: of different things, whether it's going sell out to shows
• 9:25
  Speaker 6: in Toronto and Royal Labert Hall and London and fourteenth
• 9:28
  Speaker 6: thousand people that invest Fest and a variety of different
• 9:31
  Speaker 6: things that we've been able to accomplish. Even if you
• 9:33
  Speaker 6: look at EYO Network, I mean it really if you
• 9:36
  Speaker 6: look at it from an independent standpoint, like we have
• 9:40
  Speaker 6: more shows on the charts than CNBC or any like
• 9:43
  Speaker 6: major Like you know, when you look at market Mondays,
• 9:45
  Speaker 6: earn your Lisia high level conversations, just those three you'd
• 9:48
  Speaker 6: be hard pressed to find any podcast network, anybody across
• 9:54
  Speaker 6: any genre that has three shows that are that successful or.
• 9:59
  Speaker 7: Even just three shows, right, because a lot of them
• 10:01
  Speaker 7: just having network, they don't have any show.
• 10:03
  Speaker 6: I'm just saying that there are podcast networks, but I
• 10:06
  Speaker 6: don't know any podcast network that has that kind of roster. Yeah, So,
• 10:10
  Speaker 6: but you know, it is what it is. You know,
• 10:13
  Speaker 6: it's just you just keep keep the ball rolling and
• 10:15
  Speaker 6: keep going.
• 10:16
  Speaker 8: But the greatest isn't even normalized yet because you guys
• 10:18
  Speaker 8: are doing amazing things and it's just not enough people
• 10:22
  Speaker 8: talking about it, you know what I mean. When Lebron
• 10:25
  Speaker 8: goes out and drops forty, it becomes normal. But you're like, yo,
• 10:29
  Speaker 8: we know that this person is great, but y'all dropping
• 10:32
  Speaker 8: forty every week.
• 10:33
  Speaker 4: Nobody said anything like that.
• 10:35
  Speaker 7: I mean, it's based on what we're doing, right, Like
• 10:38
  Speaker 7: they're not expecting this.
• 10:39
  Speaker 4: This is This is built around business, it's.
• 10:42
  Speaker 7: Built around entrepreneurship, is built around finance and investing. It's
• 10:45
  Speaker 7: not built around athletics, it's not built around specifically music.
• 10:49
  Speaker 7: And so it's tough because it's not common nature in
• 10:52
  Speaker 7: our community, right, these conversations don't happen. So it's still
• 10:55
  Speaker 7: like almost like a foreign language. That's to penetrate in
• 10:57
  Speaker 7: the mainstream. But the more that people do about it,
• 11:00
  Speaker 7: and we had that conversation about showing up in these
• 11:02
  Speaker 7: places where all these people are that are doing those things,
• 11:04
  Speaker 7: it becomes like, wait, these guys are.
• 11:06
  Speaker 4: Here again, to hear again, to hear again, what's happening
• 11:09
  Speaker 4: right now? Right?
• 11:10
  Speaker 7: And so we're just trying to penetrate the masses with
• 11:12
  Speaker 7: the message and again, eventually it'll be commonplace, and that's
• 11:16
  Speaker 7: the goal.
• 11:17
  Speaker 8: I want to know when did you know you were
• 11:20
  Speaker 8: making an impact though? I mean, you know you're doing
• 11:23
  Speaker 8: it online, but at some point you said, well, we
• 11:26
  Speaker 8: want to put all these people in one room. When
• 11:28
  Speaker 8: did you know, Okay, it's time to just come out
• 11:32
  Speaker 8: of the living room and really listen, let's bring people together.
• 11:37
  Speaker 6: I think it was our first networking event in LA,
• 11:40
  Speaker 6: like after like episode fourteen, we was at LA, decided
• 11:44
  Speaker 6: to do a last minute networking event and really last minute,
• 11:48
  Speaker 6: like decided to do it on Friday.
• 11:50
  Speaker 5: And it was on a Monday.
• 11:52
  Speaker 6: Really yeah, And it was in Carson, California, which is
• 11:55
  Speaker 6: like out the way, hold on, hold on, what made
• 11:58
  Speaker 6: you think this is going to be successful? Well, Honestly,
• 12:01
  Speaker 6: that inspiration came from Matt. Matt was doing a network
• 12:04
  Speaker 6: He did a networking event in Atlanta. Randomly I saw
• 12:07
  Speaker 6: on Instagram. I'm like, well, that's dope. Are you doing
• 12:09
  Speaker 6: a networking event?
• 12:10
  Speaker 5: We should do one. We're in LA.
• 12:12
  Speaker 6: So it's like, just put it together and put it
• 12:15
  Speaker 6: on Instagram. A restaurant owner reached out to us and
• 12:18
  Speaker 6: let us use the spot. It was all like within
• 12:21
  Speaker 6: forty eight hours of putting it together, put a flyer
• 12:24
  Speaker 6: up on Instagram, create an event, right, and people came.
• 12:27
  Speaker 6: So it was like, you know, probably like one hundred
• 12:30
  Speaker 6: and fifty people that came, and people came from like
• 12:34
  Speaker 6: San Diego.
• 12:35
  Speaker 5: I e.
• 12:36
  Speaker 6: Like they was coming from like two different two hours away.
• 12:39
  Speaker 6: And it was on a Monday at like five o'clock,
• 12:41
  Speaker 6: like terrible traffic in LA. And that was like, you know,
• 12:45
  Speaker 6: impactful because the love was just there, like you know,
• 12:49
  Speaker 6: I mean you had all different type of people from
• 12:50
  Speaker 6: different walks of life. That was the first event that
• 12:53
  Speaker 6: we did where people actually met us in person and
• 12:56
  Speaker 6: was like you know, champion us and like I rock
• 12:59
  Speaker 6: with you.
• 13:00
  Speaker 5: Yeah. I had did Matt event before that.
• 13:02
  Speaker 6: Matt had a real estate event and this is where
• 13:05
  Speaker 6: we met a lot of different people, like so being
• 13:07
  Speaker 6: in miss business and stuff like that. But that was
• 13:11
  Speaker 6: like the first time since the show had started. That
• 13:13
  Speaker 6: was like around episode six, and there was people rocking
• 13:17
  Speaker 6: with it from then. So when I did that, people
• 13:19
  Speaker 6: was coming up to me like, y'all rock with your show.
• 13:22
  Speaker 6: I love your show. Da da da, And that was
• 13:23
  Speaker 6: like episode six. So a few weeks later we did
• 13:26
  Speaker 6: our own event and that was the first time where
• 13:29
  Speaker 6: we got to connect with people in person. And you know,
• 13:33
  Speaker 6: once you once you see that happen, it's like, all right,
• 13:35
  Speaker 6: we wanted something.
• 13:36
  Speaker 7: Yeah, it's interesting because it was like, let's maximize the time.
• 13:40
  Speaker 7: We were initially going out to la because we had
• 13:43
  Speaker 7: just confirmed Al Harrington and this was a big deal.
• 13:46
  Speaker 4: It was like, yo, we got Al Harrington. You know,
• 13:48
  Speaker 4: we grew up watching him play.
• 13:49
  Speaker 7: Sure he had a relationship with him or man him
• 13:51
  Speaker 7: earlier in his basketball career, and so it was like, oh,
• 13:54
  Speaker 7: this is gonna be great. We can talk about cannabis.
• 13:56
  Speaker 7: And the other thing was like, all right, well, if
• 13:58
  Speaker 7: we're gonna be out there, let's maximize the time. Let's
• 13:59
  Speaker 7: do that. Let's put it a networking event together. To
• 14:02
  Speaker 7: see if people show up. And I remember being at
• 14:04
  Speaker 7: the networking event and at the time I'm still teaching.
• 14:07
  Speaker 7: I'm like, yo, I got to catch this plane.
• 14:08
  Speaker 4: I can't.
• 14:08
  Speaker 7: I can't even I can't stay the whole time, right Like,
• 14:11
  Speaker 7: I'm still like, yo, this is this is great with
• 14:13
  Speaker 7: meeting people, but I can't stay. So I actually think
• 14:16
  Speaker 7: I left like an hour early to get back on
• 14:17
  Speaker 7: the plane to come to New York.
• 14:18
  Speaker 4: I was like, this is crazy. So that was a moment,
• 14:21
  Speaker 4: but I think after that it was like, yeah, we
• 14:23
  Speaker 4: got something.
• 14:23
  Speaker 7: But then when we did it in New York. We
• 14:25
  Speaker 7: did one in Brooklyn at BK nine and when we
• 14:28
  Speaker 7: pulled up, it was packed, like the restaurant was packed.
• 14:32
  Speaker 7: We were walking up. I had I had ad with
• 14:34
  Speaker 7: me and Zay Mike's niece had. We were doing another
• 14:37
  Speaker 7: we're doing our summer program. Said yo, come with me
• 14:39
  Speaker 7: to this event. And we're walking up and they looking
• 14:41
  Speaker 7: at me like this is Troy. It was just going
• 14:43
  Speaker 7: with him to Brooklyn and we're walking up and people
• 14:45
  Speaker 7: were like, yo, I just took the bus from Philly
• 14:48
  Speaker 7: to come see you.
• 14:49
  Speaker 4: Yo.
• 14:49
  Speaker 7: I live in Rhode Island. I came down here just
• 14:51
  Speaker 7: to see y'all and they looking at me like what
• 14:54
  Speaker 7: I'm like, Yo, this is crazy. This is turning into something.
• 14:56
  Speaker 7: And then when we what we saw inside of that
• 14:58
  Speaker 7: that that restaurant that night was pockets of information. And
• 15:03
  Speaker 7: so you know, we had somebody talking about stocks and
• 15:05
  Speaker 7: people were surrounding around in because they wanted to hit
• 15:07
  Speaker 7: the information. Derek Falcon, who had just did episode eleven,
• 15:11
  Speaker 7: was talking about you know, his episode, and we were
• 15:13
  Speaker 7: just watching this happen like, Yo, this is it. Like
• 15:16
  Speaker 7: everybody's just gravitating around the information they want to know,
• 15:20
  Speaker 7: and we packed out the spot in Brooklyn.
• 15:22
  Speaker 4: This is going to be crazy.
• 15:24
  Speaker 7: Like even in the intro for every episode, the clips
• 15:27
  Speaker 7: from that event are part of it.
• 15:29
  Speaker 4: You know what I mean? It was It was a
• 15:30
  Speaker 4: major thing for us. What made what made Are Your
• 15:34
  Speaker 4: Leaders so special? Though? You know what I mean.
• 15:36
  Speaker 8: I'm like episode six, yes on my episode eleven, episode fourteen,
• 15:39
  Speaker 8: and people are coming out and there are a lot
• 15:42
  Speaker 8: of people that maybe they're talented, but it's taking them sixty.
• 15:48
  Speaker 8: My joint ain't started rocking to like fifty what.
• 15:52
  Speaker 5: I think we had, so we had a head start.
• 15:53
  Speaker 5: We was doing social media.
• 15:54
  Speaker 6: I was doing social media for two years before we
• 15:56
  Speaker 6: had on Your Leisure, so we didn't we didn't just
• 15:59
  Speaker 6: start with zero. There was anticipation for early Leisia before.
• 16:02
  Speaker 6: That's the whole reason why we started on Your Legion,
• 16:04
  Speaker 6: because the anticipation had been building so much. Everybody was
• 16:07
  Speaker 6: dming like where's your show? Where do I watch it?
• 16:10
  Speaker 6: So it was like, all right, the demand was already there.
• 16:16
  Speaker 6: So it was like, you know, when we opened the gates,
• 16:19
  Speaker 6: we already had thousands of people that was willing to
• 16:22
  Speaker 6: just walk into the house as opposed to just trying
• 16:24
  Speaker 6: to build the house and then like market it like hey,
• 16:26
  Speaker 6: come over here. So that was definitely a part of it.
• 16:29
  Speaker 6: But also I think the packaging it was just a
• 16:31
  Speaker 6: good time. But the packaging was different as far as
• 16:36
  Speaker 6: mixing the sports and entertainment and pop culture and blending
• 16:41
  Speaker 6: it with business, you know, kind of adding all of
• 16:44
  Speaker 6: the elements from the slang, fashion, you know, different things
• 16:49
  Speaker 6: that we was doing as far as how we was
• 16:50
  Speaker 6: curating the stories, telling stories related to business, and that
• 16:54
  Speaker 6: was something that was like really just interesting. Social media
• 16:58
  Speaker 6: definitely played a big part because a lot of those
• 17:00
  Speaker 6: just going viral.
• 17:01
  Speaker 5: Early, Like early we did a.
• 17:02
  Speaker 6: Clip about like George Foreman and the George Forman Grill
• 17:06
  Speaker 6: and Hu Kogan that went viral. Soldier Boy, that was
• 17:11
  Speaker 6: like on episode one, so from the beginning, But like
• 17:14
  Speaker 6: I said, there was clips going virable for that. But
• 17:17
  Speaker 6: once we started, you know, it seemed like everything that
• 17:19
  Speaker 6: we would put out would just go viral on social media.
• 17:22
  Speaker 6: So it's one of those things people see on Explore
• 17:23
  Speaker 6: plays like what's this So they were just tapping in.
• 17:26
  Speaker 6: So fortunately for us, we never really had to try
• 17:28
  Speaker 6: to build the audience because the audience was already built.
• 17:32
  Speaker 6: Like that was the hard part trying to figure it
• 17:34
  Speaker 6: out two years prior was like how do you how
• 17:39
  Speaker 6: do you get people to engage with your content? How
• 17:41
  Speaker 6: it But that was already figured out by the time
• 17:43
  Speaker 6: we figured we already had a two year head start.
• 17:45
  Speaker 6: By the time Earnie Leisure came, it wasn't really trying
• 17:48
  Speaker 6: to figure out how to make a clip or how
• 17:52
  Speaker 6: to put a title on a video, or how to
• 17:54
  Speaker 6: make it engaging because it was already tried and tested
• 17:58
  Speaker 6: for twenty four months previously. So by the time or
• 18:01
  Speaker 6: Your Leisure came, it was already like a thing where
• 18:03
  Speaker 6: we know, like, all right, this is this is what's
• 18:05
  Speaker 6: going to hit. This is going to explode, and that's
• 18:08
  Speaker 6: exactly what happened.
• 18:09
  Speaker 4: Yeah, I think I had anything to do with timing everything.
• 18:13
  Speaker 5: Time is everything.
• 18:14
  Speaker 7: Of course, a lot of it has to do with time.
• 18:16
  Speaker 7: And I always credit you know Dames twenty fifteen Breakfast
• 18:19
  Speaker 7: Club interview and how that impacted me and how it
• 18:22
  Speaker 7: felt when he was talking about being an entrepreneur and
• 18:25
  Speaker 7: talking about legacy and talking about that generational but sustainable wealth.
• 18:28
  Speaker 4: It was like, man, here I am, and it's not
• 18:31
  Speaker 4: like this seventy three.
• 18:32
  Speaker 8: It's not the first back and forth conversation that the
• 18:34
  Speaker 8: world had around entrepreneurship versus job.
• 18:37
  Speaker 6: And made our culture us. It is the most impactful.
• 18:40
  Speaker 6: I don't know if it was the first, but it
• 18:42
  Speaker 6: was the most impactful.
• 18:43
  Speaker 4: H It hit home.
• 18:44
  Speaker 7: It hit home like I'm a teacher and I'm watching
• 18:46
  Speaker 7: this and I'm watching him like he was an entrepreneur.
• 18:49
  Speaker 4: Mike was an entrepreneur, and I'm the teacher. I'm just like, yo, damn.
• 18:52
  Speaker 7: Like I remember my pops working for forty years, but
• 18:54
  Speaker 7: I knew that didn't guarantee me an interview at the
• 18:56
  Speaker 7: place he worked. I'm like, yo, damn, Like this school
• 18:58
  Speaker 7: was not even named after me. What am I given
• 19:00
  Speaker 7: to the next generation? It's like this is tough, right.
• 19:03
  Speaker 7: And then Jay came with in twenty seventeen with the
• 19:07
  Speaker 7: four four to four album and with huge I'm a
• 19:09
  Speaker 7: huge jay Z fan, and what he was talking about
• 19:11
  Speaker 7: was legacy, Like he had the song called Legacy, right,
• 19:14
  Speaker 7: and then he has the story of oj and like
• 19:15
  Speaker 7: everything around it was surrounding around financial literacy, and it
• 19:18
  Speaker 7: was like great at the time. Even prior to that,
• 19:21
  Speaker 7: like I was, we were writing lessons in the program,
• 19:23
  Speaker 7: but they were based around the lyrics that were in
• 19:26
  Speaker 7: hip hop, and so we're teaching through music, but we're
• 19:29
  Speaker 7: teaching financial.
• 19:30
  Speaker 4: Literacy through it.
• 19:30
  Speaker 7: So it was like all those things happened at the
• 19:33
  Speaker 7: same time. It was like perfect melting pop for this
• 19:35
  Speaker 7: to happen.
• 19:37
  Speaker 8: And I think you guys even started crossing over, like
• 19:42
  Speaker 8: really the first people to find celebrities artists and start
• 19:46
  Speaker 8: finding out the business behind the stuff that they were doing.
• 19:49
  Speaker 8: And I think some people might look at it like,
• 19:51
  Speaker 8: oh man, I missed the boat. Everyone's been interviewed already,
• 19:55
  Speaker 8: everyone's doing it. But you guys keep finding the perfect time,
• 20:00
  Speaker 8: like the perfect timing for exposing entrepreneurship from a celebrity standpoint,
• 20:06
  Speaker 8: bringing people together, right, Like, you guys keep finding the
• 20:10
  Speaker 8: right time.
• 20:10
  Speaker 7: I think it's even before it's a celebrity, it's your
• 20:12
  Speaker 7: next door neighbor. Your next door neighbor could be the millionaire,
• 20:16
  Speaker 7: and you'd have no idea if they never got to
• 20:18
  Speaker 7: tell their story.
• 20:19
  Speaker 4: We interviewed Derrick Ferguson, who's a close friend. He was a.
• 20:22
  Speaker 7: COO of Bad Boy CFO of Bad Boy for twenty years.
• 20:26
  Speaker 7: I went to church with this guy for ten years.
• 20:28
  Speaker 7: When we did his interview, he's like, this is the
• 20:29
  Speaker 7: first time somebody's asked me, actually asked me what I
• 20:32
  Speaker 7: did for a living.
• 20:33
  Speaker 4: He's been in this space for twenty years.
• 20:35
  Speaker 7: Right, He's seen from bad Boy to like he's seen
• 20:39
  Speaker 7: all these things revolt, he's been there.
• 20:41
  Speaker 4: Nobody's ever asked him. And it was like, wait, nobody's
• 20:43
  Speaker 4: ever asked me.
• 20:43
  Speaker 7: You got so much information because the chance of somebody
• 20:46
  Speaker 7: being you are highly likely. The chance of somebody being
• 20:47
  Speaker 7: puff is gonna be tough. Right, And so it was
• 20:50
  Speaker 7: like the real estate attorney or the real estate agent,
• 20:53
  Speaker 7: the tax professional. Right, all these people are entrepreneurs and
• 20:58
  Speaker 7: creating businesses that you act actually need, that you should
• 21:01
  Speaker 7: know about because there's a great chance that you could
• 21:04
  Speaker 7: actually do that and apply it into you everyday life.
• 21:06
  Speaker 7: Then it was like all right, once we built up
• 21:08
  Speaker 7: that clientele, was like, well, who's next, Right, can we
• 21:11
  Speaker 7: get the celebrity?
• 21:12
  Speaker 4: Right?
• 21:12
  Speaker 7: We always talk about this network across, right, because if
• 21:16
  Speaker 7: you network across long enough, like that person might introduce
• 21:18
  Speaker 7: you to the next person you're looking for. Right, So
• 21:20
  Speaker 7: you start at this level and then you build up
• 21:21
  Speaker 7: and build up, and then when you get the celebrity,
• 21:23
  Speaker 7: it's like, all right, well, let's pull back the layers because,
• 21:25
  Speaker 7: like you said, most people go on interviews because they
• 21:28
  Speaker 7: have someone to promote, but most times nobody asks them
• 21:30
  Speaker 7: anything about the business. Right, everybody's getting paid for their
• 21:33
  Speaker 7: profession or they're making money from it.
• 21:35
  Speaker 4: But how are you doing it?
• 21:36
  Speaker 7: Because that's the important part, Like we see people doing it,
• 21:38
  Speaker 7: they never told us how, and maybe because they didn't
• 21:41
  Speaker 7: know or they just didn't feel confident enough to talk
• 21:43
  Speaker 7: about it, But.
• 21:44
  Speaker 4: That's what this was like.
• 21:45
  Speaker 7: It felt like, all right, let's humanize this as much
• 21:48
  Speaker 7: as we can. Let's see how much information they will
• 21:50
  Speaker 7: in the ship. Because number one, it can help the
• 21:52
  Speaker 7: lessons that they learned, or number two, it can inspire
• 21:54
  Speaker 7: somebody to do something different.
• 21:55
  Speaker 4: For sure, I think you guys are creating the right timing.
• 21:58
  Speaker 8: It's like when y'all do something and then everybody starts
• 22:01
  Speaker 8: doing it and they said, well it was the right topic.
• 22:03
  Speaker 4: No I created this that shoddy line. Yoh they started reinvestment.
• 22:09
  Speaker 8: I know, yeah, the first investments. Four thousand people. It
• 22:16
  Speaker 8: has to be kind of nerve wracking because this is
• 22:18
  Speaker 8: one of the few things that you can't hide, the
• 22:22
  Speaker 8: success or failure.
• 22:24
  Speaker 4: Right, So if I drop a book, nobody knows howbody
• 22:27
  Speaker 4: i'se sold, you know what I mean.
• 22:28
  Speaker 8: Like if I drop a podcast, really nobody knows how
• 22:31
  Speaker 8: many downloads I got, right, But a live event is
• 22:35
  Speaker 8: the one thing you cannot hide if there's no one there.
• 22:38
  Speaker 8: I mean, you gotta put people to the front so
• 22:40
  Speaker 8: the camera looks good. But four thousand people, which is
• 22:44
  Speaker 8: absolutely incredible. Years ago, where did this thought come from?
• 22:50
  Speaker 8: And that was a lot so.
• 22:53
  Speaker 6: All right, so definitely gotta give a big shot to
• 22:56
  Speaker 6: him for a hundred and went to his event in
• 22:58
  Speaker 6: Miami and that was the first time that we saw
• 23:01
  Speaker 6: something like that, like the level of production and especially
• 23:05
  Speaker 6: for our culture, but probably just in general because I know,
• 23:08
  Speaker 6: for me personally, I didn't go to any like business
• 23:10
  Speaker 6: conferences like that. So we were inspired by that, Like, yo,
• 23:14
  Speaker 6: we got to do something like but how many people
• 23:17
  Speaker 6: were at that event? I think it was like two
• 23:19
  Speaker 6: thousandth uh you know it was just for his community
• 23:23
  Speaker 6: prosession proof. So but me, I'm very big on taking
• 23:29
  Speaker 6: inspiration but not copying. It's two different things. Like you
• 23:32
  Speaker 6: know what I mean, we all get inspired for everything.
• 23:33
  Speaker 6: I might but that's a dope hoodie, like I want
• 23:36
  Speaker 6: to rework it. I don't want to take your hoodie
• 23:38
  Speaker 6: and you know, just put our logo on it. That's copying,
• 23:40
  Speaker 6: but being inspired by something that's different. So I've been
• 23:43
  Speaker 6: inspired by everything from art, music, everything. So we were inspired,
• 23:48
  Speaker 6: but we didn't want to copy. So it was like,
• 23:50
  Speaker 6: all right, well, how do we make it different? How
• 23:53
  Speaker 6: do we do an event? But we need to do
• 23:55
  Speaker 6: an event. We got a lot of momentum, a lot
• 23:56
  Speaker 6: of people like us, like we want we want to
• 23:58
  Speaker 6: do an event because we did our first event at
• 24:01
  Speaker 6: Yes Spot actually, so we were doing events in the
• 24:04
  Speaker 6: pandemic shut it down. So it was like this would
• 24:06
  Speaker 6: be the first event after the pandemic, but we want
• 24:09
  Speaker 6: to rebrand it.
• 24:09
  Speaker 5: We don't want to do like the same thing that
• 24:11
  Speaker 5: we did.
• 24:11
  Speaker 6: Before the pandemic, which before the pandemic, the formula was
• 24:15
  Speaker 6: a two day event and it would be the first day,
• 24:17
  Speaker 6: like a Saturday, it would be a live podcast, and
• 24:20
  Speaker 6: then on Sunday it was an education seminar, right, and
• 24:24
  Speaker 6: that's what we did. We did it in DC, we
• 24:26
  Speaker 6: did it in Atlanta, and then we would bother to
• 24:28
  Speaker 6: do it in Philly, and then we had COVID came
• 24:30
  Speaker 6: and shut it down. So it was like, all right,
• 24:32
  Speaker 6: we got to do something. We gotta look to scale.
• 24:34
  Speaker 6: So understand words is very important. So festival, the idea
• 24:40
  Speaker 6: of festival. Might we need to have a festival and
• 24:46
  Speaker 6: you know path festival. A lot of times people were
• 24:50
  Speaker 6: look at festival like it has to be outside. But
• 24:53
  Speaker 6: I looked up the Dictionary's word and it never says
• 24:55
  Speaker 6: that the dictionary festival has to be outside.
• 24:58
  Speaker 5: It's just characteristics.
• 25:00
  Speaker 6: I could look at it and see, I'm not one
• 25:01
  Speaker 6: hundred percent sure, but it doesn't say outside. I think
• 25:05
  Speaker 6: that's just kind of been associated because a lot of
• 25:09
  Speaker 6: festivals are outside. So I think that that's just been
• 25:12
  Speaker 6: associated with it, right, So, but it didn't have to
• 25:17
  Speaker 6: be called it didn't have to be outside to be
• 25:19
  Speaker 6: a festival. So just thinking about it, it was like, all right, well,
• 25:25
  Speaker 6: it's difficult to do what we do outside for a
• 25:28
  Speaker 6: variety of different reasons if you take the elements of it,
• 25:30
  Speaker 6: might rain and stuff like that. But just to get
• 25:33
  Speaker 6: people's attention, like you got to actually be able to
• 25:35
  Speaker 6: sit down and learn for hours at a time, right,
• 25:39
  Speaker 6: and standing outside doesn't really lend itself to that. It's
• 25:43
  Speaker 6: good for music when you just halfway listening, halfway drunk,
• 25:47
  Speaker 6: like you know, that's not the most important thing, but
• 25:49
  Speaker 6: it's like when you actually are have to pay attention
• 25:54
  Speaker 6: to something, it's better in a closed setting. So it's
• 25:57
  Speaker 6: like that's kind of a hurdle. But what would also
• 26:02
  Speaker 6: add to a festival feel? When you start thinking about festivals,
• 26:05
  Speaker 6: it's like, what's the what are in festivals? So food trucks, right,
• 26:10
  Speaker 6: Like that's part of a festival feel. So I was like,
• 26:12
  Speaker 6: all right, well, what if we can add food trucks
• 26:14
  Speaker 6: to it and have like a culinary experience And then
• 26:18
  Speaker 6: it's like all right, ven the essence once again drawing
• 26:20
  Speaker 6: the inspiration and so what they did with their vendor
• 26:23
  Speaker 6: marketplace and like Essence Fest that's one of the biggest
• 26:26
  Speaker 6: festivals for our culture. So it was like, all right,
• 26:28
  Speaker 6: well at that time, nobody was doing vendor marketplaces for
• 26:32
  Speaker 6: the events and other people have like a vendor marketplace,
• 26:37
  Speaker 6: but it was just like their booths promoting their products,
• 26:40
  Speaker 6: which is fine, but nobody had done it where it
• 26:43
  Speaker 6: was like outside businesses could set up shop. So it's like, oh,
• 26:49
  Speaker 6: this is an opportunity to do that. Now you've got
• 26:52
  Speaker 6: two things. You got the vendor space, which is that's
• 26:54
  Speaker 6: a festival type of feel. You got food trucks that's
• 26:58
  Speaker 6: a festival type of feel. And then the stuff that
• 27:02
  Speaker 6: we were already currently doing with the live podcast, like
• 27:07
  Speaker 6: the you know, the panel discussions and stuff like that.
• 27:09
  Speaker 5: We were already familiar with that.
• 27:11
  Speaker 6: And then it's like, all right, well, entertainment is always
• 27:13
  Speaker 6: a big part of it, so now if we can
• 27:15
  Speaker 6: add an entertainment factor to it. So that's where the
• 27:18
  Speaker 6: musicians come in. So now it's like, now we have
• 27:21
  Speaker 6: a headline, a performer, or we have you know, for
• 27:23
  Speaker 6: a VIP night, we have a performer for that, right,
• 27:25
  Speaker 6: So now you add the music part of it, which
• 27:28
  Speaker 6: every festival pretty much has some level of music entertainment
• 27:31
  Speaker 6: part of it.
• 27:32
  Speaker 5: So and then it was like what do we call it?
• 27:37
  Speaker 6: And then you know, going back and forth with names
• 27:40
  Speaker 6: for a long time, and then invest Fest feel like
• 27:46
  Speaker 6: that you really can't come up with a better name
• 27:48
  Speaker 6: than that, right Like invest Fest. It's short, simple, conveys
• 27:53
  Speaker 6: the message, very easy to put on a shirt and
• 27:58
  Speaker 6: for people to remember it rhymes invest Fest and that's
• 28:04
  Speaker 6: and that's that's how it was done. That's that's that's
• 28:07
  Speaker 6: how that's that's kind of how it how it came
• 28:11
  Speaker 6: to trauition.
• 28:11
  Speaker 7: And it was never a thing of being feared, right like,
• 28:14
  Speaker 7: we never operate in fear. We operate and like all right,
• 28:17
  Speaker 7: let's see what we can do next. And so like
• 28:19
  Speaker 7: even the title of the name, it was about it
• 28:22
  Speaker 7: not being about us, right, So that alleviates any type
• 28:25
  Speaker 7: of fear because it really wasn't about us. You think
• 28:27
  Speaker 7: about we could have named it during the leisure Fest,
• 28:29
  Speaker 7: but we didn't. It was really about the people. Even
• 28:31
  Speaker 7: like from the marketplace standpoint, it was like, yeah, some
• 28:33
  Speaker 7: people had promoted themselves, but it was like, you know,
• 28:35
  Speaker 7: let's let the community be part of it. Because even
• 28:37
  Speaker 7: our episodes, right, we could have just stayed it just
• 28:39
  Speaker 7: being me and Shoty doing episodes. It was like, now,
• 28:42
  Speaker 7: let's figure out how many people can we can highlight
• 28:45
  Speaker 7: their greatness, and so all the episodes become like monumental
• 28:48
  Speaker 7: because it was highlighting greatness.
• 28:50
  Speaker 4: Right.
• 28:50
  Speaker 7: Even from a standpoint it was like, all right, well,
• 28:52
  Speaker 7: if it's not about us, we know what we're gonna do.
• 28:54
  Speaker 7: We do this every day we can. You know, we're
• 28:56
  Speaker 7: gonna find somebody to interview. But it was like, we
• 28:58
  Speaker 7: have a network, that's how at them, right, So if
• 29:01
  Speaker 7: Dave Sham's on network, lets them have a panel.
• 29:03
  Speaker 4: If MG's on it, you know what I'm saying.
• 29:04
  Speaker 7: So it was like highlighting everything that was going on
• 29:07
  Speaker 7: outside of just the people that they see and associate
• 29:10
  Speaker 7: with the brand. It was like, nah, this is a brand,
• 29:13
  Speaker 7: this is its own ip, and this is about the people.
• 29:15
  Speaker 7: So the marketplace becomes that, the food trucks become that,
• 29:18
  Speaker 7: the community that comes inside of it becomes that because
• 29:20
  Speaker 7: it's more than just a festival where people are gonna
• 29:24
  Speaker 7: come and gather and listen to people. It's like, nah,
• 29:26
  Speaker 7: this could be your next business partner you're sitting next to.
• 29:28
  Speaker 4: For sure that you could you could.
• 29:30
  Speaker 7: Find somebody here, your next person there investing in your business.
• 29:33
  Speaker 7: Whereas we didn't see that. We were inspired by other people,
• 29:35
  Speaker 7: but it was like, all right, this would be we
• 29:38
  Speaker 7: can improve on what this is because it's missing that,
• 29:40
  Speaker 7: you know what I mean.
• 29:41
  Speaker 6: But that's the most I think the most important thing
• 29:44
  Speaker 6: is the name? Is it in my opinion because like
• 29:48
  Speaker 6: I said, just that.
• 29:50
  Speaker 5: It breaks the mole of what There's a lot of conferences.
• 29:54
  Speaker 6: There's a lot of symposiums, conferences, different things of that nature.
• 29:58
  Speaker 6: You know, to my knowledge, no white has ever named
• 30:02
  Speaker 6: something that is business related a festival, So doing that
• 30:08
  Speaker 6: already send shockwaves through the system, you think.
• 30:12
  Speaker 8: So I was actually on a panel and I was
• 30:16
  Speaker 8: I was. I was making the point like that the
• 30:20
  Speaker 8: show or the product makes the name, Like people want
• 30:25
  Speaker 8: to think of a perfect name, but its like none
• 30:29
  Speaker 8: of us would have thought, yeah, we're gonna have all
• 30:32
  Speaker 8: these products in one place and we're gonna call it Walmart.
• 30:36
  Speaker 5: Well, I think I think they go ahead to hand.
• 30:38
  Speaker 6: So the name is extremely important because that's the first
• 30:42
  Speaker 6: thing people see, that's what gets them in the door.
• 30:45
  Speaker 6: But it's like if you walk in the house with
• 30:46
  Speaker 6: no furniture, nothing, you're not You're gonna walk right out right.
• 30:51
  Speaker 5: So it got it. Now once the house is fully.
• 30:54
  Speaker 6: Decorated and it's crazy art deco and art and all that,
• 30:58
  Speaker 6: now you're interested in staying.
• 31:00
  Speaker 7: Yeah, it's it's like when you hear rolling Loud before
• 31:02
  Speaker 7: you knew what it was, you knew, you knew what
• 31:05
  Speaker 7: the name, right, Like Coachella, we didn't know exactly what's happening,
• 31:08
  Speaker 7: but you knew the name.
• 31:09
  Speaker 4: Even like with Jay what he did with Made in America,
• 31:11
  Speaker 4: it was like, what's he doing with that? What is
• 31:13
  Speaker 4: this going to be true? Right?
• 31:14
  Speaker 8: So like one, I didn't know what earned your Leisure
• 31:18
  Speaker 8: meant for like a year, and I thought I already know.
• 31:19
  Speaker 4: I already knew you guys from bad Law, you know
• 31:21
  Speaker 4: what I mean? Like I don't know. I mean, is
• 31:27
  Speaker 4: it is it you come up with a name where
• 31:28
  Speaker 4: people get.
• 31:29
  Speaker 5: It or is I think?
• 31:31
  Speaker 6: I think for the investments, like I said, And this
• 31:33
  Speaker 6: is why, like I was really adam, Like in festival,
• 31:36
  Speaker 6: I thought was very important because the word festival, now
• 31:41
  Speaker 6: you got to live up to create a festival. You
• 31:44
  Speaker 6: just can't name it the festival. What happened in your backyard?
• 31:46
  Speaker 6: Like you know what I'm saying. So it's like, now
• 31:48
  Speaker 6: that that forces you to think outside the box and
• 31:51
  Speaker 6: to be original and to add different elements to it
• 31:54
  Speaker 6: as opposed to just having a seminar.
• 31:56
  Speaker 4: And it's not going to feel the same.
• 31:57
  Speaker 7: Right if you named the conference, you probably been to
• 32:00
  Speaker 7: a bunch of those, right when you hit festival, it's like,
• 32:03
  Speaker 7: what they're doing something different.
• 32:05
  Speaker 4: Automatically, they're doing something different. I need to change the
• 32:08
  Speaker 4: name myself. Not doing conferences and summits. We're gonna chase
• 32:13
  Speaker 4: the whole name, like I got a trademark too. Thanks.
• 32:19
  Speaker 4: Let me ask you this. Four thousand people first time? Right? Yes?
• 32:24
  Speaker 8: Did you know you were going to have four thousand
• 32:26
  Speaker 8: people before you did it? Or it just so happened
• 32:29
  Speaker 8: y'all have four thousand? Like what was the number?
• 32:30
  Speaker 6: When he's not When you do these type of events,
• 32:33
  Speaker 6: especially like where we do it at, like you have
• 32:36
  Speaker 6: to have seating for a certain amount of people, so
• 32:38
  Speaker 6: it's like seating chart. So it's like, all right, you
• 32:40
  Speaker 6: know you're seating for thirty one hundred and four thousand
• 32:42
  Speaker 6: whatever that is, and then you can as you get closer.
• 32:46
  Speaker 6: You're trying to see maybe we need to take some
• 32:48
  Speaker 6: seats away because we're not gonna hit this number.
• 32:50
  Speaker 5: But you can add, but it's kind of difficult to
• 32:52
  Speaker 5: change that.
• 32:52
  Speaker 6: So you you kind of go into it with a
• 32:54
  Speaker 6: set target, right of like what you want to hit
• 32:59
  Speaker 6: and try to accomplish that goal.
• 33:01
  Speaker 5: So that was a target around.
• 33:05
  Speaker 6: I don't know the exact number that we targeted, but
• 33:07
  Speaker 6: it was it wasn't just a random thing, like because
• 33:09
  Speaker 6: it's like you might if it's if you set the
• 33:12
  Speaker 6: room for a thousand people and then you tell them
• 33:14
  Speaker 6: we got four thousand, that it can't happen, like it
• 33:17
  Speaker 6: has to be set for the expectations that you're giving them,
• 33:21
  Speaker 6: Like you got to give the venue expectations like this
• 33:23
  Speaker 6: is how many people we gotta have, because then they
• 33:25
  Speaker 6: got to send the plans to the fire marshall. They
• 33:28
  Speaker 6: gotta they gotta, you know, bring the walls in and
• 33:31
  Speaker 6: put the chairs in and it's a horidy.
• 33:33
  Speaker 7: Of gag, but you got and remember, like if we
• 33:35
  Speaker 7: getting the number from to even look for a venue
• 33:37
  Speaker 7: that holds this amount of So it's the analytics, right,
• 33:40
  Speaker 7: It's the reason why when we look at it it's like,
• 33:42
  Speaker 7: we could do it in New York, that's our biggest audience,
• 33:44
  Speaker 7: but right it's during COVID, so the time, we couldn't
• 33:47
  Speaker 7: do anything any of it.
• 33:48
  Speaker 4: So it's like, well, what's the next biggest audience that
• 33:50
  Speaker 4: we have? All Atlanta?
• 33:51
  Speaker 7: Okay, bast So now we look at that and then
• 33:53
  Speaker 7: there's certain like restrictions that we couldn't do because it
• 33:57
  Speaker 7: was it was COVID at the time.
• 33:58
  Speaker 4: But it was like, all right, well we saw what
• 34:00
  Speaker 4: an event looked like.
• 34:01
  Speaker 7: When we went to Miami with him for one hundred
• 34:03
  Speaker 7: shot out to him again like all right, well they
• 34:06
  Speaker 7: can do that, and we hit I feel like our
• 34:08
  Speaker 7: audience has grown to a point I think we could maybe.
• 34:10
  Speaker 4: Let's try to double that.
• 34:11
  Speaker 7: So you got a baseline based on your analytics plus
• 34:14
  Speaker 7: your reach plus what you know can be done. It's
• 34:16
  Speaker 7: like you've seen in the past, like all right, this
• 34:18
  Speaker 7: feels like a number that I think is obtainable for
• 34:20
  Speaker 7: us to do.
• 34:20
  Speaker 6: But also it's the eye test, but it's also testing
• 34:25
  Speaker 6: the waters. So even when we were doing free networking
• 34:28
  Speaker 6: events like that kind of gives us an idea. So
• 34:31
  Speaker 6: like the London is a perfect example. Invest Fest Europe.
• 34:35
  Speaker 6: So we did invest Fest Europe in London last year
• 34:38
  Speaker 6: at Royal Albohol.
• 34:40
  Speaker 5: So Royal Albohol.
• 34:41
  Speaker 6: Is one of the most prestigious venues in the world
• 34:43
  Speaker 6: and it holds forty five hundred people. So you don't
• 34:48
  Speaker 6: just guess like you don't want to just nothe I'm
• 34:51
  Speaker 6: being honest, because people might be listening. They might be
• 34:53
  Speaker 6: like it's like, oh, I'm booking Madison Square Garden and
• 34:56
  Speaker 6: then it's like you know what I'm saying, like you
• 34:57
  Speaker 6: don't want to just book Crypto Arena and then it's
• 34:59
  Speaker 6: like one hundred people. So this is a science to it,
• 35:04
  Speaker 6: but it's not a set science. So it's a feeling
• 35:08
  Speaker 6: that you have. It is an eye test feeling. But
• 35:11
  Speaker 6: I think you also have to do other events to
• 35:13
  Speaker 6: work your way up to that. So before we did
• 35:15
  Speaker 6: the Royal autb Hall, we did a free event in London,
• 35:18
  Speaker 6: free networking event, and twenty five hundred people came to
• 35:22
  Speaker 6: a venue that whole three hundred and it was two
• 35:24
  Speaker 6: thousand people.
• 35:24
  Speaker 5: On the street.
• 35:26
  Speaker 6: So that that gave us a feeling that there was
• 35:31
  Speaker 6: a high demand in London and with enough time and
• 35:34
  Speaker 6: enough marketing, we felt confident that we could fill up
• 35:39
  Speaker 6: royal level.
• 35:39
  Speaker 5: It's never guaranteed. You don't know, three hundred people.
• 35:42
  Speaker 7: Yeah, it was crazy, but that's I mean even that
• 35:44
  Speaker 7: to that point, it was like, yeah, Atlanta, our first
• 35:47
  Speaker 7: event was in Atlanta. How many tickets did we sell?
• 35:49
  Speaker 7: All right, let's look at the ant links for that
• 35:50
  Speaker 7: we did a networking event. How many people showed up?
• 35:53
  Speaker 7: You mean, like we started to see these things and
• 35:55
  Speaker 7: it was like, this makes sense, we can we can
• 35:57
  Speaker 7: get this done here.
• 35:58
  Speaker 6: So the last event that we did, we was the
• 36:02
  Speaker 6: Atlanta event that we did at your spot.
• 36:03
  Speaker 5: We did like five hundred people, right, And that was
• 36:07
  Speaker 5: then we.
• 36:07
  Speaker 6: Took like eighteen months because of COVID took off, and
• 36:10
  Speaker 6: then we came back and we saw like him fine
• 36:12
  Speaker 6: and had almost two thousand people in his event. So
• 36:15
  Speaker 6: I was like, all right, well, if we did five
• 36:16
  Speaker 6: hundred almost two years ago, he has two thousand. You know,
• 36:21
  Speaker 6: we kind of know Atlanta's a very good.
• 36:24
  Speaker 5: Market for us.
• 36:25
  Speaker 6: So you start playing around the numbers in your head,
• 36:26
  Speaker 6: like you know, it's still like I said, it's still
• 36:28
  Speaker 6: not a set science because you don't know anything as possible.
• 36:31
  Speaker 6: For sure, people might not come, you know, what I'm saying,
• 36:34
  Speaker 6: it's always a risk when you're an event.
• 36:35
  Speaker 8: Did we ever have a feeling like did you ever
• 36:37
  Speaker 8: anybody ever feel especially like you lost it?
• 36:39
  Speaker 4: Yea, they did not don't come.
• 36:41
  Speaker 7: But again, this is like, this is twenty twenty one, right,
• 36:45
  Speaker 7: So like even I got COVID, Like even leading up
• 36:48
  Speaker 7: to it, I was sick, like it was a chance
• 36:50
  Speaker 7: that I might not even made it to the first
• 36:52
  Speaker 7: remember that. So it was like I didn't think that
• 36:54
  Speaker 7: people wouldn't come. I just didn't know if people felt
• 36:56
  Speaker 7: safe enough to come. There was little of that, you
• 36:59
  Speaker 7: know what I mean, because it was like we still
• 37:01
  Speaker 7: didn't know, Like there was still hot end the season
• 37:03
  Speaker 7: where it was like I'm not sure do I want
• 37:05
  Speaker 7: to risk my health or get this information. And so
• 37:07
  Speaker 7: if people had to put that in their mind, it
• 37:09
  Speaker 7: was like there's some doubt. But you know, we were
• 37:12
  Speaker 7: looking at it when were leading up to it, I'm
• 37:13
  Speaker 7: just like, nah, this is happening. And then it became like,
• 37:16
  Speaker 7: you know, Shoty was down here a week early. I
• 37:18
  Speaker 7: was out here, Mike was already out here. I was like,
• 37:20
  Speaker 7: there's no way I'm missing this. People look out by
• 37:23
  Speaker 7: missing this.
• 37:25
  Speaker 8: All right, So first of then four thousand people, amazing success.
• 37:30
  Speaker 4: What'd you do wrong? The first one?
• 37:33
  Speaker 6: I'm not just not necessarily sure we did anything wrong.
• 37:36
  Speaker 6: It was just a short amount of time. It was
• 37:39
  Speaker 6: like six weeks from started to finish as far as
• 37:42
  Speaker 6: so you know it's six weeks.
• 37:44
  Speaker 4: Yeah, so I'm map this out right, So him five hundred.
• 37:48
  Speaker 7: This event was in April of that year, so like
• 37:51
  Speaker 7: you're doing the inspiration from there, right, You're like, oh, wait, okay,
• 37:54
  Speaker 7: we could do this. And I remember we had a conversation.
• 37:57
  Speaker 7: He was like, Yo, we're gonna do this, and I
• 37:59
  Speaker 7: think it probably was like May. He's like, I'm like,
• 38:01
  Speaker 7: let's do it. It was a group chat. I got an
• 38:04
  Speaker 7: idea that was like in in the May joint.
• 38:07
  Speaker 6: We didn't really formulize the plan to get and it
• 38:11
  Speaker 6: was it was like, guys, first.
• 38:13
  Speaker 4: We get we're going to do this or not, and
• 38:15
  Speaker 4: it was like, let's do this all we need to
• 38:16
  Speaker 4: do so.
• 38:17
  Speaker 6: But I mean, given the circumstances, I think we did
• 38:20
  Speaker 6: pretty good. So I don't necessarily look at it like
• 38:23
  Speaker 6: what we did wrong. It's just what what can you add?
• 38:26
  Speaker 6: Even this year, like every year, it's like look to see, Okay,
• 38:29
  Speaker 6: what could we add, what was missing? What could have
• 38:34
  Speaker 6: made it an even better experience? So that's kind of
• 38:37
  Speaker 6: what I think. It's a better way to kind of
• 38:39
  Speaker 6: frame it of like what's a better experience, a better
• 38:43
  Speaker 6: you know, user vibe as opposed to just kind of
• 38:46
  Speaker 6: keeping the same thing going.
• 38:47
  Speaker 7: There the yea, every detail right, Like you're looking at
• 38:50
  Speaker 7: everything from again analytics?
• 38:51
  Speaker 4: Right? Was was our ticket pricing? And correct? Was our
• 38:54
  Speaker 4: VP venue? Correct? Can we make it better? How? How
• 38:57
  Speaker 4: can we make it bigger?
• 38:57
  Speaker 7: How do we make the experience for you know, the
• 39:00
  Speaker 7: person was coming as great as possible? How we make
• 39:03
  Speaker 7: it as impactful as possible?
• 39:05
  Speaker 8: Hold that thought when you're thinking about okay, one is
• 39:10
  Speaker 8: okay the workshops, But like when you start curating a
• 39:15
  Speaker 8: feeling that you want people to have, do y'all consider that,
• 39:20
  Speaker 8: Like is that something that you're mapping on a white board?
• 39:22
  Speaker 4: I want people to like feel this when they leave.
• 39:25
  Speaker 6: Well, for me personally, it's not necessarily that it's creating
• 39:30
  Speaker 6: an experience, because you really can't control how somebody feels,
• 39:34
  Speaker 6: But it's like you can control the experience that they get.
• 39:37
  Speaker 6: And nine times out of ten, if you create an
• 39:40
  Speaker 6: experience that's unique that's the point of just creating a
• 39:44
  Speaker 6: unique experience. Then it's going to be a memorable moment.
• 39:48
  Speaker 6: I think that's the most important thing, like just creating
• 39:50
  Speaker 6: moments Like it's like creating memorable moments that people really
• 39:54
  Speaker 6: remember for a long period of times.
• 39:55
  Speaker 8: Playing a moment from the first of that a moment
• 39:57
  Speaker 8: like that, you would you know somebody was in the
• 40:00
  Speaker 8: They're like, whoa, I won't forget this.
• 40:02
  Speaker 6: It's a variety of different things that happened. But my
• 40:04
  Speaker 6: brother Kenny Burns his head. That was a dope panel.
• 40:07
  Speaker 6: Actually that was the I think that was a keynote panel.
• 40:10
  Speaker 5: For that year when we had him.
• 40:12
  Speaker 6: Jim Jones nineteen Keys Style was a very eclectic group
• 40:15
  Speaker 6: that was put together. But after that, Jim Jones did
• 40:19
  Speaker 6: something that was really dope where he walked the vendom
• 40:21
  Speaker 6: market He actually had a boof in the vendor market place.
• 40:23
  Speaker 6: He had a crypto ATM machine and he walked the
• 40:25
  Speaker 6: vendor marketplace. And that was the first celebrity that actually
• 40:31
  Speaker 6: did that. Steve Harvey did it the next year and
• 40:33
  Speaker 6: they went crazy. But that was that was a dope
• 40:36
  Speaker 6: moment because.
• 40:37
  Speaker 4: Asking for that or they just tried to do it
• 40:40
  Speaker 4: for which ones are you asking them?
• 40:43
  Speaker 6: Like, hey, no, Jim, Jim wanted to. Well, Jim had
• 40:45
  Speaker 6: an incentive to do it because he had a vendor.
• 40:47
  Speaker 6: He was a vendor, right, so it's like it was
• 40:50
  Speaker 6: in his best interest to try to create buzz around
• 40:53
  Speaker 6: his booth.
• 40:55
  Speaker 7: So Sah was just kind of he wanted to do it. Yeah,
• 40:59
  Speaker 7: that was just like he wanted to do it.
• 41:01
  Speaker 4: I know, I know that's your man's Now, let's not
• 41:04
  Speaker 4: ask hs. I don't want to call him Steve and
• 41:06
  Speaker 4: just be super and fun.
• 41:07
  Speaker 7: But yeah, he he he heard about it, he saw
• 41:11
  Speaker 7: the impact that it had, and he was like, I
• 41:12
  Speaker 7: want to do it.
• 41:13
  Speaker 4: Let's let's just go.
• 41:14
  Speaker 7: How it turned out was was was that was a
• 41:17
  Speaker 7: scene like you want to talk about moments that that
• 41:19
  Speaker 7: was a moment I think for the first one. That's crazy.
• 41:22
  Speaker 7: He didn't I thought he was mentioned that, but it was.
• 41:25
  Speaker 7: I watched him go out there and interview by himself.
• 41:26
  Speaker 4: For the first time. I was time. Yeah, thanks as leader.
• 41:33
  Speaker 4: I was too sick to get up there, right.
• 41:35
  Speaker 7: I was backstage popping pills and I'm watching I'm trying
• 41:37
  Speaker 7: to build up enough energy to go up there, and
• 41:39
  Speaker 7: we're sitting there and he's like you coming. I'm like
• 41:41
  Speaker 7: I can't. I physically couldn't get up there.
• 41:43
  Speaker 4: How'd you feel? Was it?
• 41:46
  Speaker 5: Yeah? That was cool?
• 41:47
  Speaker 4: It was cool. But the impact of that interview right,
• 41:49
  Speaker 4: it was him.
• 41:50
  Speaker 7: It was Ryan Leslie Harper and like most people know
• 41:55
  Speaker 7: Ryan Leslie from music, but now he's talking about how
• 41:58
  Speaker 7: he invested in Apple and it's like it's a whole
• 42:01
  Speaker 7: different feeling. I'm sitting back there like part of me
• 42:04
  Speaker 7: is like can I get up to get it? And
• 42:06
  Speaker 7: it was like, nah, let's just let him go.
• 42:08
  Speaker 4: Let's let him go.
• 42:08
  Speaker 7: This is great to watch, like it was that moment.
• 42:11
  Speaker 7: It was you know what I'm saying, So like these
• 42:13
  Speaker 7: type of things you remember, I'm just saying that was
• 42:15
  Speaker 7: just crazy, Like this is us. I'm watching us on
• 42:17
  Speaker 7: days like this is us, this is our thing.
• 42:20
  Speaker 8: So this is not natural. Year one, four thousand, Year two,
• 42:28
  Speaker 8: fourteen thousand.
• 42:29
  Speaker 4: Yeah, yeah, something happened.
• 42:32
  Speaker 5: Steve Harvey definitely. We can't can't remember the guy we
• 42:36
  Speaker 5: referenced before.
• 42:37
  Speaker 6: Can't take full credit for this because it's all about partnerships.
• 42:41
  Speaker 5: And when we met.
• 42:43
  Speaker 6: Steve Harvey, he said he wanted to do business with us,
• 42:45
  Speaker 6: so proposed like, well, this is an opportunity that you know,
• 42:48
  Speaker 6: maybe you can become a partner with us, and he
• 42:52
  Speaker 6: became a partner. So he did a few very pivotal things. A.
• 42:58
  Speaker 6: He came right so he's one of the biggest stars
• 43:01
  Speaker 6: in the world, so putting his name on the bill
• 43:03
  Speaker 6: was extremely helpful.
• 43:04
  Speaker 5: He also got us Tyler Perry epic. Now we don't
• 43:09
  Speaker 5: come outside. That changes the word, right, that changes That
• 43:13
  Speaker 5: changes things.
• 43:14
  Speaker 6: And we went on his show and I never forget,
• 43:17
  Speaker 6: like us, the impact of that. And I don't never
• 43:21
  Speaker 6: really listen to his morning show, so I didn't really know.
• 43:23
  Speaker 6: I didn't know how impactful his reach was. But it's
• 43:27
  Speaker 6: the number one syndicated morning show in America and it's
• 43:31
  Speaker 6: over I think they have like between six to ten
• 43:34
  Speaker 6: million weekly listeners. So he put us on this show.
• 43:40
  Speaker 6: He came up market Mondays also, which was beneficial. But
• 43:43
  Speaker 6: we went on his show, and after we went on
• 43:45
  Speaker 6: his show, it just never it took off and it
• 43:48
  Speaker 6: never came down.
• 43:49
  Speaker 7: No serious, it was that level of impact because you
• 43:53
  Speaker 7: got to remember, there's the audience that he's talking to, right,
• 43:55
  Speaker 7: Like we might not be listening, but my mom's listening
• 43:57
  Speaker 7: to that Every day. Sure, and he has a certain
• 44:00
  Speaker 7: region of the country that if he does something, they're
• 44:03
  Speaker 7: supporting it. And so the fact that he was not
• 44:05
  Speaker 7: only our partner, but he was speaking at the event,
• 44:08
  Speaker 7: it just added to it. Plus it just from an
• 44:11
  Speaker 7: other standpoint, it was like who else does he have
• 44:14
  Speaker 7: reach to? And so like that's how you get a
• 44:16
  Speaker 7: Dan Cathy, And that's how Dave Shan's has an e fic.
• 44:19
  Speaker 4: Conversation with Dan Kathy. You know what I'm saying.
• 44:21
  Speaker 7: So like all these people, like his network is a
• 44:23
  Speaker 7: lot larger than ours, but now that he's our partner,
• 44:26
  Speaker 7: we have access to his network.
• 44:27
  Speaker 4: Okay, back up a little bit. Yeah, I don't know
• 44:32
  Speaker 4: if it was.
• 44:33
  Speaker 8: Okay, we have four thousand people at one and now
• 44:35
  Speaker 8: Steve is like, hey, I want to be your partner,
• 44:38
  Speaker 8: Like how did that come about?
• 44:40
  Speaker 6: But when we met him, So we met him, we
• 44:41
  Speaker 6: did an interview with him, which dad came a classic conversation.
• 44:45
  Speaker 4: Get that.
• 44:47
  Speaker 7: So we were real close with the talent agent at
• 44:52
  Speaker 7: Black Effect. The cold spans shot out to her and
• 44:56
  Speaker 7: she's Jamaican. So we just had this thing, like I
• 44:58
  Speaker 7: call it once a week. We just talked just regular
• 45:00
  Speaker 7: things every now and then she was like, Yo, I
• 45:02
  Speaker 7: have this person that's interested there on the press room.
• 45:04
  Speaker 4: They want to do it.
• 45:05
  Speaker 7: And she called me one day in the summer and
• 45:07
  Speaker 7: she was like, Hey, I got this golf tournament I
• 45:10
  Speaker 7: want you to go to, but I can't tell anybody
• 45:12
  Speaker 7: at Black Effect yet.
• 45:13
  Speaker 4: I'm like, who is it? She was like, Seve Harvey.
• 45:16
  Speaker 7: I want you to go there and I want you
• 45:18
  Speaker 7: to do an interview with him, but you can't let
• 45:21
  Speaker 7: anybody know yet.
• 45:21
  Speaker 4: I'm like whatever, cold, like whatever. She's like, no, serious,
• 45:24
  Speaker 4: I'm serious about this. We're getting closer to it.
• 45:27
  Speaker 7: It's in Abu Dhabi, right, And I'm like, y'all all right, whatever,
• 45:31
  Speaker 7: I didn't We didn't go to that golf tournament.
• 45:33
  Speaker 4: She calls me later, She's like, listen, why not. Well
• 45:35
  Speaker 4: it didn't.
• 45:35
  Speaker 7: It didn't pan out. The schedules didn't pan out because
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  Speaker 1: An illegal alien from Guatemala charged with raping a child
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  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
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  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 49:17
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 49:21
  Speaker 1: some of the heinous migrant criminals caught because of President
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  Speaker 1: Donald J.
• 49:26
  Speaker 2: Trump's leadership.
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  Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.
• 49:31
  Speaker 1: Under President Trump, attempted illegal border crossings are at the
• 49:35
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal
• 49:38
  Speaker 1: aliens have been arrested. If you are here illegally, your
• 49:42
  Speaker 1: next you will be fine nearly one thousand dollars a day.
• 49:46
  Speaker 2: Imprisoned and deported, you will never return.
• 49:49
  Speaker 1: But if you register using our CBP home app and
• 49:53
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• 49:56
  Speaker 2: Do what's right. Leave now.
• 49:58
  Speaker 1: Under President Trump, America's laws, border and families.
• 50:02
  Speaker 3: Will be protected sponsored by the United States Department of
• 50:05
  Speaker 3: Home mad Security.
• 50:05
  Speaker 4: When it happens, I'm like, I don't believe it's not
• 50:10
  Speaker 4: even when it happens, it happens.
• 50:12
  Speaker 5: I always I always like the curb, my enthusiastic.
• 50:18
  Speaker 4: So I'm like, this is no vemba. I'm like whatever,
• 50:21
  Speaker 4: top of the year I revisited. They're like, yo, you know,
• 50:24
  Speaker 4: first quarter, we're getting this done. January. It's his birthday. Month.
• 50:26
  Speaker 7: He travels a whole month of January. We can't do it.
• 50:28
  Speaker 7: Hit me at the top of February. I'm like, I
• 50:30
  Speaker 7: bet him at the top of February. Yo, we're good.
• 50:32
  Speaker 7: He's like, yeah, February seventeenth, for I remember the date.
• 50:35
  Speaker 7: I'm like, that works, let's do it. He's like, all right,
• 50:38
  Speaker 7: I'll send you all the information you need to know.
• 50:40
  Speaker 7: Y'all need cameras and anything. I'm like, now we're good.
• 50:42
  Speaker 7: He's like, seventeenth. Make sure y'all come game seventeen.
• 50:46
  Speaker 8: He snapped on that interview too, and y'all asked all
• 50:50
  Speaker 8: the right questions.
• 50:51
  Speaker 4: Y'all dropped forty It was no stop stop, like the
• 50:57
  Speaker 4: setups and like the.
• 50:58
  Speaker 6: I mean, you know, what do you you interest you people?
• 51:00
  Speaker 6: So you know it takes to to dance. You gotta
• 51:02
  Speaker 6: have a dancing partner and a lot of time.
• 51:04
  Speaker 5: People.
• 51:04
  Speaker 6: They you know, you could be the greatest interviewer in
• 51:07
  Speaker 6: the world, but if the person that you're interviewing isn't
• 51:10
  Speaker 6: into it, it's not gonna translate. Well, so it's like,
• 51:14
  Speaker 6: I think we did a great job of asking questions.
• 51:16
  Speaker 6: But he did a triman. He was fully engaged. He
• 51:19
  Speaker 6: wanted to do it. He was, you know, just everything
• 51:23
  Speaker 6: about it, from telling jokes to being vulnerable to giving
• 51:27
  Speaker 6: his life like he's yes, it's humbling that you say
• 51:32
  Speaker 6: that we did a great job, but it's extremely We
• 51:35
  Speaker 6: have to give him credit because it was like, you know,
• 51:38
  Speaker 6: he it was masterful. How he was answering the questions,
• 51:42
  Speaker 6: how he was you know, going in and out of
• 51:44
  Speaker 6: the topics, how he was ready, he had the bullet points,
• 51:47
  Speaker 6: even like the first question was like your five pillars
• 51:49
  Speaker 6: of success, and that took like fifteen minutes because like
• 51:52
  Speaker 6: he was literally went off every five pillar, Like there
• 51:54
  Speaker 6: was so many viral moments in that in that episode.
• 51:57
  Speaker 6: But he was in the right frame of mind and
• 52:00
  Speaker 6: he was willing to share information that he never shared before.
• 52:04
  Speaker 6: Very vulnerable in a lot of different spaces. So he
• 52:08
  Speaker 6: did a great job of relaying the information.
• 52:12
  Speaker 5: It was take these flowers takes.
• 52:13
  Speaker 4: Me, I'm gonna tell you, is not.
• 52:18
  Speaker 6: Like without putting it takes to to dance, not like
• 52:23
  Speaker 6: you gonna have you have a dancing partner.
• 52:25
  Speaker 5: So we did all part, but he did his part
• 52:26
  Speaker 5: as well.
• 52:27
  Speaker 7: When we left that interview, and I'm sure you probably
• 52:28
  Speaker 7: experience it sometimes you leave an interview and you're like.
• 52:31
  Speaker 4: We got one. We looked at each other right after
• 52:34
  Speaker 4: the interview and we were like, our lives are never
• 52:36
  Speaker 4: gonna be the same.
• 52:37
  Speaker 7: Really, Yeah, as soon as we walked out dragging the equipment,
• 52:40
  Speaker 7: we're like, Yo, our lives is never gonna be the same.
• 52:42
  Speaker 4: Where are you basing that off of the information?
• 52:44
  Speaker 7: Or we had a conversation prior, so before the interview,
• 52:47
  Speaker 7: we spoke for about maybe an hour and a half,
• 52:51
  Speaker 7: and then we did the interview, which is almost like
• 52:52
  Speaker 7: two hours, and then after the interview, we spoke for
• 52:55
  Speaker 7: another two hours, and based on the conversations we have
• 52:58
  Speaker 7: in the room, it was like this is the one,
• 53:01
  Speaker 7: but our lives is never going to be the same.
• 53:03
  Speaker 4: Because he's like, Yo, we're getting this done.
• 53:05
  Speaker 7: I'm now going to be your partner in this invest
• 53:06
  Speaker 7: festival and invest festival. Let's see how we can scale
• 53:09
  Speaker 7: this thing. We need to have as many people there
• 53:11
  Speaker 7: as possible. I want to have the most impact as possible.
• 53:13
  Speaker 4: So we knew that our lives wanted to be the same.
• 53:15
  Speaker 7: But then when we saw when the episode came out
• 53:18
  Speaker 7: and him telling us like after you know, you know,
• 53:21
  Speaker 7: a couple of weeks a few months after, he was like,
• 53:24
  Speaker 7: this was the most impactful interview that I've ever had
• 53:27
  Speaker 7: in my career in.
• 53:28
  Speaker 4: Thirty five years. So here's the interesting part, because what
• 53:33
  Speaker 4: you said is right, Like.
• 53:34
  Speaker 7: When he goes to do an interview, and he had
• 53:36
  Speaker 7: his own talk show, but when he goes to do
• 53:37
  Speaker 7: other people's interviews, it's the same thing. They want to
• 53:40
  Speaker 7: know what he's promoting, how his family's doing, and he.
• 53:44
  Speaker 4: Can't tell a joke really quick.
• 53:46
  Speaker 7: You never get to hear anything else about the business. Right,
• 53:48
  Speaker 7: he's building a business empire in front of our faces.
• 53:51
  Speaker 4: Nobody's asking the questions.
• 53:52
  Speaker 7: We see him on our television every night in syndicasional family.
• 53:56
  Speaker 7: Nobody's asking the questions. So we were able to do that. Yeah, definitely.
• 54:00
  Speaker 7: He was willing to dance with us and he enjoyed
• 54:02
  Speaker 7: having us there, which made it a lot easier.
• 54:04
  Speaker 4: But it was like both sides like we knew it
• 54:05
  Speaker 4: was going to change our.
• 54:06
  Speaker 7: Lives, and for him it was like, thank you for
• 54:08
  Speaker 7: this opportunity, but I mean, we were gracious to have it.
• 54:11
  Speaker 8: Give me your give me your perspective from our lives
• 54:14
  Speaker 8: will never be the same.
• 54:15
  Speaker 6: No, So he didn't commit to invest fest At that time,
• 54:18
  Speaker 6: he just said that he wanted to work with us.
• 54:20
  Speaker 5: We proposed to invest Fest. I did it to beat
• 54:24
  Speaker 5: a little bit after that.
• 54:26
  Speaker 6: But you know, just when you when you go to
• 54:29
  Speaker 6: his house, it's not a regular house, so it's it's
• 54:33
  Speaker 6: in a state like they actually they take your I D
• 54:36
  Speaker 6: like you gotta sign an NBA. Really like there's security
• 54:40
  Speaker 6: on the grounds, like you know, it's like you're going somewhere,
• 54:44
  Speaker 6: and that's a that's the first his home.
• 54:46
  Speaker 4: Yeah, yeah, yeh take out.
• 54:47
  Speaker 6: That was the first time that I ever went to
• 54:48
  Speaker 6: a house like that. I never I personally, I never
• 54:51
  Speaker 6: went to a house where I had to sign an
• 54:52
  Speaker 6: NDA and there was a guard at the gate with
• 54:55
  Speaker 6: the dog and all of that, and walkie talkies and
• 54:57
  Speaker 6: all that and tennis courts and all of that type
• 54:59
  Speaker 6: of up. So he really, you know, that was an
• 55:02
  Speaker 6: experience within itself just to actually go there.
• 55:05
  Speaker 5: And like you said, the conversation that we had was.
• 55:09
  Speaker 6: Almost five hours when you add up before the interview
• 55:13
  Speaker 6: in the after and you know, obviously you know, he's
• 55:16
  Speaker 6: a kingmaker, like he has a lot of influence. So
• 55:20
  Speaker 6: when he took a liking to us, and he was
• 55:22
  Speaker 6: saying like he wanted to do stuff with us, like
• 55:24
  Speaker 6: he wants to do this, he wants to do that.
• 55:25
  Speaker 5: So I was like, all right, this is.
• 55:26
  Speaker 6: Going to put us in a in a different stratosphere.
• 55:30
  Speaker 5: And that's what he did.
• 55:31
  Speaker 6: You know, you look at it and from investment standpoint,
• 55:33
  Speaker 6: but even told my this year has invest Fest with
• 55:35
  Speaker 6: Robert Smith, like that comes to him. He's the first
• 55:38
  Speaker 6: person that introduced us to Robert Smith in person. So
• 55:42
  Speaker 6: that was you know, he's he made the introduction for
• 55:45
  Speaker 6: Tyler Perry, like you know, it took us. We was
• 55:47
  Speaker 6: in Dubai and Abu Dhabi for his golf tournament, you know,
• 55:51
  Speaker 6: Formula one race in Abu Dhabi, different things of that nature.
• 55:53
  Speaker 6: So he's been a he's been a good dude. But
• 55:57
  Speaker 6: just you know, you kind of have it. If you
• 55:58
  Speaker 6: meet Jay Z and you know you just have a handshake,
• 56:03
  Speaker 6: it's like, all right, that's cool. But then if you
• 56:05
  Speaker 6: meet Jay and he tells you I want to do
• 56:07
  Speaker 6: business with you, it's different. You know what I'm saying,
• 56:10
  Speaker 6: Like your life is going to change.
• 56:12
  Speaker 8: How did you pick invest Fast as the thing we
• 56:15
  Speaker 8: partner on. I mean, it's a bunch of y'all could
• 56:16
  Speaker 8: have created.
• 56:17
  Speaker 6: So it was coming up and just felt like that
• 56:20
  Speaker 6: would be a perfect situation.
• 56:23
  Speaker 4: You know. Okay, I'm sorry.
• 56:25
  Speaker 8: So you planned, you had a year two invest fast
• 56:29
  Speaker 8: planned already, were you promoting and marketing already.
• 56:32
  Speaker 5: We're putting it together.
• 56:33
  Speaker 8: You're putting it together. So when y'all putting it together,
• 56:36
  Speaker 8: you weren't thinking fourteen thousand.
• 56:39
  Speaker 6: Not additionally, I think it might have been ten thousand.
• 56:43
  Speaker 5: You know.
• 56:44
  Speaker 7: One of the things like and to Be was saying
• 56:46
  Speaker 7: is because you know that Stage had award show that
• 56:48
  Speaker 7: he used to do at State Farm.
• 56:51
  Speaker 4: That's him. If I can call him Estage want to
• 56:52
  Speaker 4: see him too. That's why y'all got mister Harvey. Presserably
• 56:57
  Speaker 4: mister Harvey.
• 56:58
  Speaker 7: He was like, we were telling them like what we
• 56:59
  Speaker 7: were to think, and he was like, man, y'all should
• 57:01
  Speaker 7: do twenty thousand.
• 57:02
  Speaker 4: I should just stay far him. I'm like, yeah, we
• 57:04
  Speaker 4: gotta growth to that, Like.
• 57:06
  Speaker 7: We got to figure out how we're going to do
• 57:08
  Speaker 7: It's like, now, y'all definitely could do it. We already
• 57:10
  Speaker 7: have connections, we have all the relationships. We used to
• 57:12
  Speaker 7: do our own a war show for entrepreneurs and it
• 57:16
  Speaker 7: was like a comedy thing. They were telling us the
• 57:17
  Speaker 7: bootprint on how they were doing it. They're like, Yo, yeah,
• 57:20
  Speaker 7: y'all could get this done. Y'all definitely can get this done.
• 57:22
  Speaker 7: It was like, all right, well, let's figure out how
• 57:24
  Speaker 7: we can get it done. So it wasn't like a number.
• 57:26
  Speaker 4: But it was like kind of idea, like all right,
• 57:28
  Speaker 4: well they got a firm belief and they got relationships,
• 57:30
  Speaker 4: how do we make this work. I think something lends
• 57:33
  Speaker 4: to that too, somebody.
• 57:34
  Speaker 8: Who just has a a bigger view, Like they're just
• 57:39
  Speaker 8: bigger thinkers, right, Like, I mean I watched you all
• 57:42
  Speaker 8: and like, you guys give me the belief that could
• 57:46
  Speaker 8: do something that I wouldn't even thought of, right, Like,
• 57:49
  Speaker 8: so I always asked, like, yo, what's your downloads?
• 57:52
  Speaker 4: And I think one time he was like two million.
• 57:53
  Speaker 4: I was like, oh my gosh, two million on a
• 57:55
  Speaker 4: mom I could do it, you know what I mean.
• 57:58
  Speaker 8: And then like as you as you start connecting with
• 58:01
  Speaker 8: people who have a bigger vision, You're like, oh, no doubt,
• 58:04
  Speaker 8: I can do that. So now I'm starting to understand
• 58:07
  Speaker 8: this whole twenty twenty three, twenty thousand number.
• 58:11
  Speaker 4: It just makes sense at this point, see see it?
• 58:13
  Speaker 7: But then like even for that, Like we've had those
• 58:15
  Speaker 7: conversations was like how many downloads?
• 58:17
  Speaker 4: What it analytics?
• 58:18
  Speaker 7: But then I'm gonna show you how you get to that.
• 58:21
  Speaker 7: That's the biggest difference because I can just tell you
• 58:23
  Speaker 7: we're doing ten million. Wow, how's he doing that? And
• 58:26
  Speaker 7: I like, Yo, here's how you do it? How many
• 58:29
  Speaker 7: episodes you have? You got a back catalog?
• 58:31
  Speaker 4: You know what I mean?
• 58:31
  Speaker 7: Like we just have these conversations like, oh, when I
• 58:34
  Speaker 7: look at it like that, that seems very attainable. So
• 58:36
  Speaker 7: like when they start breaking down like how you can
• 58:38
  Speaker 7: get it done and who you can get and who's
• 58:41
  Speaker 7: what corporate relationships you can have that could be involved,
• 58:43
  Speaker 7: and like yo, my publicist works with that person and.
• 58:45
  Speaker 4: We can get hit. It's like, oh yeah, get makes
• 58:47
  Speaker 4: that number.
• 58:48
  Speaker 8: And I think, okay, we got mister Harvey on. A
• 58:52
  Speaker 8: lot of it almost slipped, almost set we all miss
• 58:55
  Speaker 8: harvey On. But even still to get that many people,
• 59:00
  Speaker 8: there's still some work to be done. So I want
• 59:02
  Speaker 8: to know, like all the work that goes into providing
• 59:05
  Speaker 8: this experience.
• 59:06
  Speaker 5: For people, Well, it's a lot of work.
• 59:09
  Speaker 6: And the key I think in any type of especially
• 59:13
  Speaker 6: when you work with somebody like that you don't want
• 59:16
  Speaker 6: to abuse it because it's like people is busy. So
• 59:19
  Speaker 6: for us, it's like it's like riding the bike, right
• 59:23
  Speaker 6: if you have a kid like you, you push, you
• 59:25
  Speaker 6: push somebody on the bike and it's up to you
• 59:28
  Speaker 6: the pedal. Yeah, you know what I'm saying. So he
• 59:30
  Speaker 6: gave us a push, but it's up to us to
• 59:31
  Speaker 6: pedal for sure. We can't, you know, expect him to
• 59:34
  Speaker 6: do all of the leg work. So the leg work
• 59:38
  Speaker 6: part of it is what all of us had to do,
• 59:41
  Speaker 6: from Mike, myself, Troy, Matt Abdullah, Ashley our event planner,
• 59:49
  Speaker 6: his wife, Danielle, every you know, everybody on our team.
• 59:54
  Speaker 5: Burke making the flyers for us North thirteenth and.
• 59:58
  Speaker 6: Create making the videos for us.
• 1:00:02
  Speaker 4: Well, what is it? What it looks like for you?
• 1:00:04
  Speaker 8: You know, you're gearing up for for something massive.
• 1:00:09
  Speaker 6: It's like a fight, like you got to you know
• 1:00:11
  Speaker 6: what I'm like, you know, get in fight mode like
• 1:00:13
  Speaker 6: a fighter. You know, he trained for six weeks before
• 1:00:15
  Speaker 6: you go into day in camp, so it's like all right,
• 1:00:17
  Speaker 6: you know, lockdown. So for us, like you know, press,
• 1:00:20
  Speaker 6: doing press, that's that's a big part of it, you know,
• 1:00:23
  Speaker 6: flying all over doing different interviews, like having this conversation,
• 1:00:27
  Speaker 6: like that's part of it doing zoom calls. The good
• 1:00:32
  Speaker 6: thing is that we have a lot of great relationships,
• 1:00:34
  Speaker 6: so booking the talent. Here's the blueprint of how you
• 1:00:38
  Speaker 6: do these type of events, right, So A you have
• 1:00:40
  Speaker 6: to find a venue. Right, you find a venue and
• 1:00:43
  Speaker 6: then you put the deposit down. You secured the venue, right,
• 1:00:47
  Speaker 6: you have to work with an event planner that actually
• 1:00:49
  Speaker 6: can make this come to fruition as well.
• 1:00:51
  Speaker 8: Hold that point real quick. What did y'all spend last year?
• 1:00:54
  Speaker 8: I've been dying to ask you what did it cost
• 1:00:56
  Speaker 8: you to.
• 1:00:56
  Speaker 5: Put on It probably costs like a million. Probably these guys.
• 1:01:00
  Speaker 8: Are putting a million dollars down to make sure you
• 1:01:02
  Speaker 8: have a great, great experience.
• 1:01:04
  Speaker 4: One point three but counting extra three.
• 1:01:07
  Speaker 8: Hundred thousand, one point three million to provide an experience
• 1:01:12
  Speaker 8: this and and I think it's important that people come
• 1:01:15
  Speaker 8: to see what excellence looks like.
• 1:01:16
  Speaker 4: Okay, so fine, event planner.
• 1:01:18
  Speaker 6: But let me give you some game on that too,
• 1:01:20
  Speaker 6: because I don't want to discourage people. It did cost
• 1:01:22
  Speaker 6: discourage It did cost over a million dollars. But that's
• 1:01:24
  Speaker 6: why it's important to get your payment processing platform. That's
• 1:01:30
  Speaker 6: important whoever you pick, because it was like, you know,
• 1:01:34
  Speaker 6: the payment processing platform that.
• 1:01:35
  Speaker 5: We used at that time, if you're not using them.
• 1:01:37
  Speaker 6: Now, but they paid us daily, so as we get paid,
• 1:01:43
  Speaker 6: then now we can pay for stuff as well, so
• 1:01:45
  Speaker 6: you got working capital. So it's like if you don't
• 1:01:48
  Speaker 6: have a million dollars in a bank, or if you
• 1:01:49
  Speaker 6: don't have a loan, then you know, to be able
• 1:01:53
  Speaker 6: to receive funds on a daily basis is beneficial because
• 1:01:58
  Speaker 6: as you as the money comes in, now you can
• 1:02:00
  Speaker 6: write checks and the money's going out at the same time.
• 1:02:03
  Speaker 6: So that's important to know from a financial aspect if
• 1:02:05
  Speaker 6: you're thinking about doing these type of events where from
• 1:02:09
  Speaker 6: the venue, the event planner, you have to curate the event,
• 1:02:15
  Speaker 6: you have to get the people. So that like I said,
• 1:02:18
  Speaker 6: luckily for us, we don't we even now to this day,
• 1:02:22
  Speaker 6: we don't go through like talent agencies and it's not
• 1:02:25
  Speaker 6: corporate like this, personal people that we know, even Diddy.
• 1:02:29
  Speaker 6: I can tell that story if you're interested, But that's
• 1:02:31
  Speaker 6: a personal relationship that we developed and I hit them personally.
• 1:02:35
  Speaker 6: I didn't go through you know UTA and shout out
• 1:02:39
  Speaker 6: to them, but we didn't go through those channels, like
• 1:02:41
  Speaker 6: every single person, like we got personal relationships, and the
• 1:02:43
  Speaker 6: people change every year as well. So people that was
• 1:02:46
  Speaker 6: on last year is not on this year. People that's
• 1:02:48
  Speaker 6: on the first year, like, so it's different people. So
• 1:02:50
  Speaker 6: we constantly meet new people and we constantly developed new relationships.
• 1:02:53
  Speaker 5: So first it's like.
• 1:02:54
  Speaker 7: Let's something really quickly that's important. You know, the best
• 1:02:57
  Speaker 7: way to build a relationship.
• 1:02:58
  Speaker 4: That interview the.
• 1:03:01
  Speaker 7: Right because now you've given them a platform, their audience
• 1:03:05
  Speaker 7: has seen it, and it's exposed them to a new audience.
• 1:03:08
  Speaker 7: And so a lot of times if you look at
• 1:03:10
  Speaker 7: the people that's on the list, they've had some fut
• 1:03:12
  Speaker 7: of contact with the network, either it's on our show,
• 1:03:14
  Speaker 7: they came on market mondays or branch and gyms, or
• 1:03:17
  Speaker 7: they on high level. At some point they had a
• 1:03:19
  Speaker 7: relationship with the network where they would be an interview.
• 1:03:21
  Speaker 7: And so now you have a relationship. And so now
• 1:03:23
  Speaker 7: that ask is a lot easier, right because yeah, we
• 1:03:26
  Speaker 7: have the platform and we shared you with the world, right,
• 1:03:28
  Speaker 7: your greatness, but like, hey, are you interested in and
• 1:03:31
  Speaker 7: talking to the ins again makes it the easy ask.
• 1:03:35
  Speaker 6: Yeah, so you put together the blueprint of what you want.
• 1:03:38
  Speaker 6: We want a real estate panel. We want a stock panel,
• 1:03:40
  Speaker 6: we want a keynote speaker, we want to panel on
• 1:03:44
  Speaker 6: you know, content creation, and then you just fill it
• 1:03:46
  Speaker 6: in like who.
• 1:03:46
  Speaker 5: Do I know? And teaching on podcasting for sure, that's
• 1:03:49
  Speaker 5: a fact, you guys.
• 1:03:50
  Speaker 4: This year had Dave with the three audience.
• 1:03:55
  Speaker 6: So yeah, so you just just feeling filling the pieces.
• 1:03:58
  Speaker 6: It's like, Okay, this this person will be for real estate,
• 1:04:01
  Speaker 6: this person would be good for content creation. And like
• 1:04:03
  Speaker 6: I said, fortunately for us, we know a lot of people,
• 1:04:06
  Speaker 6: so it's just personal phone calls, text messages and most people,
• 1:04:10
  Speaker 6: like people don't really say no to us for the
• 1:04:11
  Speaker 6: most part. They might have a scheduling conflict, they might
• 1:04:14
  Speaker 6: not be able to make it, but for the most part,
• 1:04:16
  Speaker 6: that's that's the easy part. Hard part is like getting
• 1:04:19
  Speaker 6: like the big names, like you know, but that wasn't
• 1:04:21
  Speaker 6: really difficult this year.
• 1:04:22
  Speaker 5: We was able.
• 1:04:23
  Speaker 6: Fortunately, we was able to get some big names early
• 1:04:26
  Speaker 6: and like that in early music is the hard part.
• 1:04:28
  Speaker 6: We can talk about that. Get interested, that's the hardest part.
• 1:04:33
  Speaker 6: Musicians is the hardest part because they they they come
• 1:04:37
  Speaker 6: with the most baggage. It's real, it's real, it's real.
• 1:04:49
  Speaker 6: That's a fact. The most baggage nine times out of ten.
• 1:04:53
  Speaker 6: You you can't go through them directly like a lot
• 1:04:58
  Speaker 6: of people.
• 1:04:58
  Speaker 5: We could just go through DIREC like I need you here,
• 1:05:01
  Speaker 5: all right. THEMN you gotta talk to their manager and
• 1:05:03
  Speaker 5: then their manager's manager and then.
• 1:05:05
  Speaker 6: They it's like their riders and they don't know their schedule.
• 1:05:10
  Speaker 6: They might be on tour, they might not be on
• 1:05:12
  Speaker 6: like just give me an answer. They put you in
• 1:05:14
  Speaker 6: limbo for weeks at a time right now. So the music,
• 1:05:17
  Speaker 6: that's that's forches man. I mean some musicians like shout
• 1:05:25
  Speaker 6: out to Ross, He's that's easy.
• 1:05:27
  Speaker 5: You know what I'm saying. That good dude.
• 1:05:29
  Speaker 6: So it's not it's not every musician that is bad
• 1:05:32
  Speaker 6: like that, but a lot of them, a lot of them.
• 1:05:37
  Speaker 7: Many unless so like Ross makes it easier because we've
• 1:05:40
  Speaker 7: sat down on him before, we interviewed him at him
• 1:05:42
  Speaker 7: find his event. We did it on as a liabilities
• 1:05:46
  Speaker 7: so there's a related he knows who we are, right,
• 1:05:48
  Speaker 7: same thing with Tip.
• 1:05:49
  Speaker 4: We called Tip. It's going to be an easier call
• 1:05:51
  Speaker 4: because nah, wait, just wait on it.
• 1:05:57
  Speaker 8: Because when I saw Jiz's name, I was like, yeah,
• 1:05:59
  Speaker 8: I was thinking of all my favorite songs and I
• 1:06:01
  Speaker 8: don't ever think I've seen him in concert, so this
• 1:06:04
  Speaker 8: is really giving me a chance to like see people.
• 1:06:07
  Speaker 8: That was my first time actually investments watching Rick Roll
• 1:06:10
  Speaker 8: perform and he's right in front of me, said and
• 1:06:14
  Speaker 8: was going.
• 1:06:14
  Speaker 7: To say, it's the first time you get to see
• 1:06:16
  Speaker 7: me perfore. But that was the Hello performance.
• 1:06:20
  Speaker 4: That was crazy.
• 1:06:22
  Speaker 5: I mean like kiss Kiss. He did a great performance
• 1:06:25
  Speaker 5: for us at MSG Relationships.
• 1:06:28
  Speaker 6: So it is beneficial to book artists that are familiar
• 1:06:31
  Speaker 6: with us, and that makes it easier, like we did
• 1:06:34
  Speaker 6: Jim and at the Apollo.
• 1:06:36
  Speaker 5: That's easy.
• 1:06:36
  Speaker 6: But yeah, you know these artists, man, they got a lot,
• 1:06:40
  Speaker 6: They got a lot, man.
• 1:06:41
  Speaker 5: But you know what's so crazy? You know, it's so crazy.
• 1:06:43
  Speaker 6: So we booked several different billionaires, right and from Dan
• 1:06:49
  Speaker 6: Cathy to Don pee Wos to Tyler Perry to Robert
• 1:06:54
  Speaker 6: Smith to Diddy as well.
• 1:06:58
  Speaker 5: Like novagrats.
• 1:06:59
  Speaker 6: You know what's so crazy, especially from the well did
• 1:07:02
  Speaker 6: He hasn't sent the rider yet either, but we've never
• 1:07:04
  Speaker 6: received a rider.
• 1:07:06
  Speaker 5: From a billionaire mm hmmm.
• 1:07:08
  Speaker 4: Yeah.
• 1:07:08
  Speaker 6: One Tyler Perry's rider was it was he won haircut
• 1:07:14
  Speaker 6: and a simple as animal minimal. We never received any
• 1:07:21
  Speaker 6: demands or crazy request from billionaires, you.
• 1:07:26
  Speaker 8: Know, Dan Cathy, I'm talking about owner A. He's walking
• 1:07:31
  Speaker 8: around but by himself. What what what a name tag
• 1:07:36
  Speaker 8: on the czy. But the crazy thing about it is
• 1:07:39
  Speaker 8: this is I don't know where this rider thing came from.
• 1:07:43
  Speaker 8: Maybe that's a that's a music. But I'm just saying
• 1:07:45
  Speaker 8: it's like some things we just don't question. Because I
• 1:07:47
  Speaker 8: just thought about that today.
• 1:07:48
  Speaker 6: I'm like, we booked a bunch of people in business, entrepreneurs.
• 1:07:55
  Speaker 5: Athletes, whatever.
• 1:07:58
  Speaker 6: Why does why do musicusicians only have riders?
• 1:08:01
  Speaker 7: I think the origin comes from it's from music, but
• 1:08:05
  Speaker 7: it's what they would like to feel comfortable.
• 1:08:07
  Speaker 4: When they get to a venue, which is I get it.
• 1:08:09
  Speaker 7: But some of the things is like yo, twenty Bollus Champion,
• 1:08:12
  Speaker 7: I'm not sure that's gonna make you feel comfortable if
• 1:08:13
  Speaker 7: you're gonna be there for fifteen minutes, you know what
• 1:08:15
  Speaker 7: I'm saying. So like some of the things, it's just
• 1:08:18
  Speaker 7: like but.
• 1:08:19
  Speaker 6: The problem is that they get caddled to and so
• 1:08:21
  Speaker 6: a lot of a lot of them don't. They don't
• 1:08:23
  Speaker 6: they're not handling their own business. So it's like, because
• 1:08:27
  Speaker 6: like let's really just let's have a two minute conversation
• 1:08:29
  Speaker 6: about this because I just thought about this today. Why
• 1:08:32
  Speaker 6: why is a rider needed if nobody else has a rider?
• 1:08:36
  Speaker 5: Right? What do you ever think about that nobody else
• 1:08:40
  Speaker 5: has a rider?
• 1:08:40
  Speaker 6: Right? Like if Don Peeble doesn't have a ride. You
• 1:08:44
  Speaker 6: come to a venue, you're going to be in the
• 1:08:46
  Speaker 6: green room. You can expect that there's gonna be food
• 1:08:48
  Speaker 6: there for you. There's gonna be water, there's gonna be juice,
• 1:08:51
  Speaker 6: there's gonna beverage. If you have a special request that
• 1:08:53
  Speaker 6: you might have, you might want, you know, a allowed mail,
• 1:08:56
  Speaker 6: then we can accommodate that.
• 1:08:57
  Speaker 5: Right.
• 1:08:58
  Speaker 6: But I'm just curious to know why musicians are the
• 1:09:03
  Speaker 6: only people that have riders. And the riders are alcohol
• 1:09:10
  Speaker 6: at a tremendous amount of alcohol that.
• 1:09:12
  Speaker 5: You can't consume. So it's like if you have ten
• 1:09:14
  Speaker 5: bottles of champagne.
• 1:09:15
  Speaker 4: And it's ridiculous, Like who normalize this?
• 1:09:23
  Speaker 6: And I realized that it's from the nightclub. Most of
• 1:09:25
  Speaker 6: them these comes from nightclubs, right where they just go
• 1:09:28
  Speaker 6: to nightclub. And it's like, but it's we got to
• 1:09:30
  Speaker 6: really start to think about this. Why are we providing
• 1:09:34
  Speaker 6: If we're paying you for a service, then you should
• 1:09:37
  Speaker 6: just be paid for a service. You shouldn't be paid
• 1:09:40
  Speaker 6: for a service and have fifteen botles of tequila at
• 1:09:43
  Speaker 6: five o'clock.
• 1:09:44
  Speaker 5: In the afternoon.
• 1:09:46
  Speaker 6: If you want to buy tequila, then you buy tequila.
• 1:09:50
  Speaker 4: Let's check, I'm giving your organic flavored, and then you
• 1:09:54
  Speaker 4: want your money in cash.
• 1:09:56
  Speaker 6: There's a variety of different things that make this a
• 1:09:59
  Speaker 6: lot more difficul dealing with musicians, which I understand why,
• 1:10:03
  Speaker 6: Like concert promoters they got a hard job because now
• 1:10:05
  Speaker 6: you got to deal with one hundred Like you say,
• 1:10:08
  Speaker 6: Rolling Loud, they got to deal with one hundred.
• 1:10:09
  Speaker 4: Artistsol one hundred riders.
• 1:10:11
  Speaker 5: Imagine that.
• 1:10:12
  Speaker 7: And if you got a hundred of them, now you
• 1:10:16
  Speaker 7: got to worry about the punctuality of it. But that's
• 1:10:19
  Speaker 7: another thing, right, because the thing is like, now, yeah,
• 1:10:21
  Speaker 7: I booked you and you're supposed to be but now
• 1:10:22
  Speaker 7: I need you to be here on tom.
• 1:10:23
  Speaker 5: They never come on Tom.
• 1:10:24
  Speaker 4: And if you're not on.
• 1:10:25
  Speaker 7: Time, there's this audience of twelve thousand people got away
• 1:10:29
  Speaker 7: for you to be there for twenty thousands, you know
• 1:10:31
  Speaker 7: what I'm saying.
• 1:10:31
  Speaker 6: So it's like it's just it's it's I'm concerned because
• 1:10:34
  Speaker 6: it's like this has become normalized and it's just past.
• 1:10:37
  Speaker 5: It's normal. It's normal for a rappers.
• 1:10:39
  Speaker 6: You gotta tell a rapper to come two hours early
• 1:10:41
  Speaker 6: because you know he's gonna come at least an hour
• 1:10:43
  Speaker 6: and a half late.
• 1:10:44
  Speaker 5: But nobody ever questions that. Nobody else does that.
• 1:10:48
  Speaker 8: I like the fact that you guys are like even
• 1:10:50
  Speaker 8: right now, educating on it and really challenging the system,
• 1:10:53
  Speaker 8: because I think as you're talking about it, I'm.
• 1:10:55
  Speaker 4: Like, yo, this is real.
• 1:10:57
  Speaker 5: And maybe you had to put extra time on your thing.
• 1:11:00
  Speaker 7: Remember we kept running your time, but you had to
• 1:11:01
  Speaker 7: put me time. You thought you was stripping out, And
• 1:11:04
  Speaker 7: I'm like, yo, Dave, we just I was like, y'ah,
• 1:11:06
  Speaker 7: I know. I saw that clock. It said five minutes,
• 1:11:08
  Speaker 7: did the jump in fifteen and then it got down
• 1:11:09
  Speaker 7: to seven and we put it back to twelve.
• 1:11:11
  Speaker 4: And you're like, that was we just want some time shot.
• 1:11:14
  Speaker 6: Shout out the fab good dude. He's actually a great dude.
• 1:11:17
  Speaker 6: But it is what it is. He's three hours late
• 1:11:22
  Speaker 6: on five o'clock on a Sunday, so we're wait, we're stalling. Literally,
• 1:11:27
  Speaker 6: when he got there, we put the microphone, gave him
• 1:11:30
  Speaker 6: the money, they.
• 1:11:31
  Speaker 5: Counted it, he cash.
• 1:11:33
  Speaker 6: He walked on stage and performed like cash Kid Cash,
• 1:11:38
  Speaker 6: so we cash.
• 1:11:39
  Speaker 5: We literally like were going back and forth.
• 1:11:41
  Speaker 6: With like where you're at, where you're at, da da dada,
• 1:11:44
  Speaker 6: Like they're like five minutes away, half an hour later,
• 1:11:46
  Speaker 6: five minutes away, half an hour of five minutes away.
• 1:11:49
  Speaker 5: Was on stage.
• 1:11:49
  Speaker 7: They spent thirty minutes they said, we were on the grounds.
• 1:11:53
  Speaker 7: I said, they said, building B. We're trying to find
• 1:11:55
  Speaker 7: it twenty five minutes.
• 1:11:57
  Speaker 6: I'm like, you know, it's like put more time on.
• 1:11:59
  Speaker 6: Put fifteen minutes on, put another fifteen minutes on. We
• 1:12:02
  Speaker 6: had to keep adding time we.
• 1:12:04
  Speaker 8: Gave you after that, man, I got hey, listen, all
• 1:12:09
  Speaker 8: right before any artist, Okay, I'll hand it.
• 1:12:11
  Speaker 6: Working for that, we would have been I don't know
• 1:12:14
  Speaker 6: what we would have done that The d would have
• 1:12:16
  Speaker 6: been playing because there was no other program. That was
• 1:12:18
  Speaker 6: the last thing of the day, So we would have
• 1:12:20
  Speaker 6: just had just fit thirty minutes of just nothing, a
• 1:12:23
  Speaker 6: hour of nothing.
• 1:12:24
  Speaker 4: We swack serving for thirty fat You guys are really like,
• 1:12:32
  Speaker 4: this is this is death?
• 1:12:33
  Speaker 5: Why you got to give artists? Fat Joe?
• 1:12:36
  Speaker 6: Fat Joe really really impressed me when we interviewed him
• 1:12:39
  Speaker 6: in Miami. He impressed me for a few different reasons.
• 1:12:43
  Speaker 6: So we had him and we had master P right after.
• 1:12:45
  Speaker 6: I think he was at the Master People. So we
• 1:12:47
  Speaker 6: did Fat Joe before we did master P. The interview,
• 1:12:49
  Speaker 6: let's say, was at like two o'clock, right, so we
• 1:12:52
  Speaker 6: we spaced it where it was like master P. We'll
• 1:12:54
  Speaker 6: do master P at six because we know if the
• 1:12:57
  Speaker 6: interviews at two, he's not gonna come till three, because
• 1:13:00
  Speaker 6: we just think he's just a rapper. A he comes
• 1:13:03
  Speaker 6: at one fifty five, and B he can't by himself.
• 1:13:10
  Speaker 5: That's another thing. These dudes be coming with thirty people,
• 1:13:14
  Speaker 5: twenty five people, crazy and you got good. It's crazy.
• 1:13:19
  Speaker 6: Everybody's smoking and it's it's not even the place to
• 1:13:24
  Speaker 6: smoke necessarily, Like you know what I'm saying.
• 1:13:26
  Speaker 5: There's a time and place for everything.
• 1:13:27
  Speaker 7: Yeah, it was crazy, Like the Joe store is crazy
• 1:13:30
  Speaker 7: because they're calling. I'm calling on the phone like you always. Yeah,
• 1:13:33
  Speaker 7: I'm looking for an antourage. They said, Noah, he's in
• 1:13:35
  Speaker 7: that car right there, he's about to get out. I look,
• 1:13:37
  Speaker 7: it's just him. I'm like, we have to and that's impressive.
• 1:13:41
  Speaker 5: Just him, and he had like three hundred thousand words
• 1:13:43
  Speaker 5: for jewelry on Well.
• 1:13:44
  Speaker 4: I was gonna leave that part out, but he said, yeah,
• 1:13:47
  Speaker 4: I mean that's the Howy movie. It was just like
• 1:13:49
  Speaker 4: it was just him.
• 1:13:49
  Speaker 7: He can't do the interview. He showed love and that
• 1:13:52
  Speaker 7: was it. And again relationship. So if we ever had
• 1:13:54
  Speaker 7: to call on Joe, it's like, all right, well he
• 1:13:56
  Speaker 7: knows who we are.
• 1:13:56
  Speaker 6: I've never seen that before whatever, I've never He's the
• 1:13:58
  Speaker 6: only person I've ever seen a rapper that came really
• 1:14:01
  Speaker 6: came by himself.
• 1:14:02
  Speaker 5: Kiss came on time to shout to kiss. Kiss came
• 1:14:04
  Speaker 5: by himself. He came on time, but he didn't come
• 1:14:06
  Speaker 5: by himself. He came by himself. That was impressive.
• 1:14:11
  Speaker 8: I like that we're having this conversation because it's educational too,
• 1:14:13
  Speaker 8: and our culture needs like shaping, right these conversations.
• 1:14:18
  Speaker 5: It's correction, That's what I'm saying.
• 1:14:19
  Speaker 6: It's not it's not meant to to bash anybody, but
• 1:14:23
  Speaker 6: if we if we don't correct these these things, then
• 1:14:26
  Speaker 6: we start to normalize dysfunction. And it's like I feel
• 1:14:30
  Speaker 6: like we have a voice, we have a platform, and
• 1:14:33
  Speaker 6: we have credibility and straight like we are hip hop.
• 1:14:35
  Speaker 6: So it's like this is this is a family conversation.
• 1:14:38
  Speaker 6: So it's like we have to correct these things because
• 1:14:42
  Speaker 6: it leads to be it leads to getting taken advantage of,
• 1:14:46
  Speaker 6: it leads to not knowing doing bad business.
• 1:14:48
  Speaker 5: Because how you do one thing, it's how you do everything.
• 1:14:50
  Speaker 6: So if you don't, if you're not on top of it,
• 1:14:52
  Speaker 6: if you lay, if you always hie, if you got
• 1:14:54
  Speaker 6: a million people around you, these are formulas for disaster.
• 1:14:59
  Speaker 6: So it's like this is a bigger conversation, but the
• 1:15:02
  Speaker 6: artists need to understand it.
• 1:15:04
  Speaker 5: And it's not this artist like Larussell like this.
• 1:15:06
  Speaker 6: There's a new generation of artists that are changing that
• 1:15:10
  Speaker 6: that mold, but it needs to be done more on
• 1:15:13
  Speaker 6: a wider scale. So it's like this is a this
• 1:15:15
  Speaker 6: is a formula that record labels have put in place
• 1:15:19
  Speaker 6: for artists. And they give you a manager, and they
• 1:15:23
  Speaker 6: give you a styllus and they and they give you
• 1:15:26
  Speaker 6: a rider. You don't even know you you don't know
• 1:15:29
  Speaker 6: why you're doing these things. It's just been told to you,
• 1:15:31
  Speaker 6: like you know what I'm saying, like this is what
• 1:15:32
  Speaker 6: you're supposed to do, this is what this is what
• 1:15:34
  Speaker 6: we're going to negotiate for you.
• 1:15:35
  Speaker 5: This is what you get.
• 1:15:36
  Speaker 6: You come to the club late, they tell them like
• 1:15:38
  Speaker 6: you come to the club late, fashionably late. You know,
• 1:15:41
  Speaker 6: come at two o'clock. That's coming two o'clock. These are things.
• 1:15:46
  Speaker 6: This is not honest, real So this is how they're
• 1:15:49
  Speaker 6: being educated. So, like I said, how you do everything,
• 1:15:51
  Speaker 6: how you do one thing, how you do everything. So
• 1:15:52
  Speaker 6: if you if you're told don't come to the club
• 1:15:55
  Speaker 6: until one thirty, then you're thinking, I'm supposed to be late.
• 1:16:00
  Speaker 6: So it's a business event. I'm supposed to be late.
• 1:16:02
  Speaker 6: You just you automatically think that late is on time
• 1:16:05
  Speaker 6: because I'm an artist and I can't come on time.
• 1:16:08
  Speaker 6: But the crazy thing is when we interview Robert Smith,
• 1:16:11
  Speaker 6: who's the richest black person in American history. It was
• 1:16:14
  Speaker 6: on a Friday at seven o'clock in the morning at
• 1:16:19
  Speaker 6: and he came at six point fifty.
• 1:16:22
  Speaker 5: You know what I'm saying.
• 1:16:23
  Speaker 6: So am So it's like, this is a person that's
• 1:16:26
  Speaker 6: up eight billion dollars and he's up with a three
• 1:16:29
  Speaker 6: piece suit on early, you know what I'm saying. So
• 1:16:33
  Speaker 6: it's like, these are the kind of things never asked
• 1:16:35
  Speaker 6: for a shot out tequila?
• 1:16:37
  Speaker 5: He drinking coffee.
• 1:16:38
  Speaker 4: Now that's it, that's the request.
• 1:16:39
  Speaker 5: That's the rider.
• 1:16:40
  Speaker 4: Give me some quobe.
• 1:16:42
  Speaker 7: That happens, like you see like a lot of these
• 1:16:44
  Speaker 7: artists who have longevity, Like we just saw Lula he's
• 1:16:47
  Speaker 7: on tour with Jena, Right, there's like this thing going
• 1:16:49
  Speaker 7: around like, yo, don't show up late to the show.
• 1:16:52
  Speaker 4: They're going on on time.
• 1:16:53
  Speaker 7: It's like, yeah, they are if you show up at
• 1:16:57
  Speaker 7: seven forty five. He's on the stage at seven forty
• 1:16:59
  Speaker 7: five and one second. Yeah, because he understands the value
• 1:17:02
  Speaker 7: of his time. But he understands the value of everybody else.
• 1:17:04
  Speaker 4: It's time too. You paid for a service. I'm here
• 1:17:06
  Speaker 4: to entertain.
• 1:17:06
  Speaker 7: I don't want to have you sitting here for two
• 1:17:08
  Speaker 7: hours waiting for me to come out and jet. It's
• 1:17:11
  Speaker 7: gonna be all plot work too. So they understand it,
• 1:17:13
  Speaker 7: but they lounge. They have longevity in the space, right,
• 1:17:16
  Speaker 7: and so like if he's set in that trend and
• 1:17:18
  Speaker 7: nobody's following it and nobody's bringing awareness to it, does
• 1:17:21
  Speaker 7: it ever change?
• 1:17:23
  Speaker 4: You know what I mean?
• 1:17:25
  Speaker 8: This is important and all the people that are like coming,
• 1:17:29
  Speaker 8: they're gonna come enjoy the show, but have no idea
• 1:17:32
  Speaker 8: that you guys, from this conversation, you're teaching from the stage,
• 1:17:37
  Speaker 8: but you're also teaching behind the scenes like you're teaching,
• 1:17:41
  Speaker 8: Like you're teaching the artists how to operate, and nobody
• 1:17:44
  Speaker 8: would ever think that before this moment. You know what
• 1:17:46
  Speaker 8: I mean that, I'm sure there's certain conversations that you
• 1:17:49
  Speaker 8: have to have, like Yo, I'm gonna need you on time.
• 1:17:52
  Speaker 5: Or you just junk. You tell them two hours early.
• 1:17:55
  Speaker 6: You do different than you do, different tactics to kind of,
• 1:17:57
  Speaker 6: you know, ensure you don't get rude, because ultimately, it's
• 1:18:02
  Speaker 6: not in your best interest for somebody to be late.
• 1:18:04
  Speaker 6: So you got to have certain incentives and certain different
• 1:18:06
  Speaker 6: things that nature. So you kind of learned that early,
• 1:18:08
  Speaker 6: Like when you look on artists, right, this is how
• 1:18:09
  Speaker 6: I got.
• 1:18:09
  Speaker 5: Talked on this. They handle this person twenty twenty three.
• 1:18:14
  Speaker 4: It's happening Diddy. It was the first name on the flyer.
• 1:18:20
  Speaker 5: Sean Colem shout out to Diddy, Love Love Love.
• 1:18:26
  Speaker 8: I got so excited because I know what y'all do
• 1:18:30
  Speaker 8: in terms of like curating a conversation, and I really
• 1:18:35
  Speaker 8: honestly believe this interview will.
• 1:18:39
  Speaker 4: Be like no other interview. I don't even think any
• 1:18:41
  Speaker 4: of the other people.
• 1:18:42
  Speaker 8: For one, he don't do a lot of interviews, but
• 1:18:45
  Speaker 8: the people that interviewed him. I think we are more
• 1:18:50
  Speaker 8: focused on pleasing him in the interview to promote. But
• 1:18:57
  Speaker 8: what I'm excited about is to see all the questions
• 1:19:00
  Speaker 8: that you guys are gonna ask that we have been
• 1:19:02
  Speaker 8: wanting to know for years, for decades.
• 1:19:04
  Speaker 6: It's a lot of questions that need to be asked about.
• 1:19:09
  Speaker 6: You know, his rise to become a billionaire, that's impressive.
• 1:19:13
  Speaker 6: His ability to reinvent himself from music to spirits, fashion
• 1:19:18
  Speaker 6: to whatever, his ability to stay relevant for thirty years.
• 1:19:24
  Speaker 5: His you know, there's been questions as far as.
• 1:19:26
  Speaker 6: We're artists that said that they were taking advantage of
• 1:19:30
  Speaker 6: different things that nature right, These are legitimate questions to
• 1:19:33
  Speaker 6: be and I'm sure he has his own point of view.
• 1:19:35
  Speaker 5: We just haven't heard it.
• 1:19:37
  Speaker 6: We've heard Mace, we heard a variety of other artists
• 1:19:39
  Speaker 6: that have been disgruntled, but we haven't heard it from
• 1:19:43
  Speaker 6: his side.
• 1:19:44
  Speaker 5: We haven't heard like, No, this is.
• 1:19:46
  Speaker 6: The education that they missed, This is what they you know, like,
• 1:19:50
  Speaker 6: this is.
• 1:19:52
  Speaker 5: His side of the story. It's important because you know, no.
• 1:19:56
  Speaker 6: Matter how you feel about him, he's an important person
• 1:19:59
  Speaker 6: in our cold Yeah, for sure, and he's played it
• 1:20:01
  Speaker 6: tremendous part and I got to give credited to to Dion.
• 1:20:06
  Speaker 6: Though Dion, it's always the people that you don't know
• 1:20:10
  Speaker 6: who's the most important people. So it's like TABD. We
• 1:20:13
  Speaker 6: talked about him with Steve Harvey. Dion is like his
• 1:20:15
  Speaker 6: right hand man. And Dion has been somebody that's been
• 1:20:17
  Speaker 6: watching Alesia for years and has been advocating us to
• 1:20:21
  Speaker 6: him for years.
• 1:20:23
  Speaker 5: He's been advocating it for years.
• 1:20:25
  Speaker 6: So and there's other people inside of the revolt and
• 1:20:31
  Speaker 6: you know his enterprise as well, but Dion was that
• 1:20:34
  Speaker 6: he has been in his ear for years.
• 1:20:40
  Speaker 5: Understand that too.
• 1:20:45
  Speaker 4: But not.
• 1:20:45
  Speaker 6: His name is Dion Graham, and I'm not sure his
• 1:20:48
  Speaker 6: exact title, but he's like.
• 1:20:51
  Speaker 5: High level executive at home enterprises.
• 1:20:53
  Speaker 6: He's like did He's like, you know, go to person
• 1:20:56
  Speaker 6: to a variety of different things. So he was telling him,
• 1:20:59
  Speaker 6: he told he's a first person to probably tell Diddy
• 1:21:01
  Speaker 6: about us, and he has been telling him about us
• 1:21:04
  Speaker 6: for a very long period of time. So by the
• 1:21:08
  Speaker 6: time we actually you know, it was already a warm vibe.
• 1:21:11
  Speaker 6: Obviously you know the relationship will revolt, but then from
• 1:21:14
  Speaker 6: beon too. So that's important because I wanted to acknowledge
• 1:21:19
  Speaker 6: him because a lot of times, those type of people
• 1:21:22
  Speaker 6: don't get acknowledged. Nobody really knows who they are with
• 1:21:25
  Speaker 6: these these types of situations just don't happen out of there.
• 1:21:28
  Speaker 6: There's somebody that's usually always behind the scenes that's advocating
• 1:21:31
  Speaker 6: for it, and that's playing the middleman in this situation.
• 1:21:35
  Speaker 6: And that's exactly what he has done and what he
• 1:21:37
  Speaker 6: is currently doing to this day.
• 1:21:39
  Speaker 5: So he's a good dude.
• 1:21:40
  Speaker 7: He's the guy that we just spoke about, right, man,
• 1:21:42
  Speaker 7: I talked about the CFO bad boy. I've been doing
• 1:21:44
  Speaker 7: this between Nobody's ever asked me like this is these
• 1:21:46
  Speaker 7: are the people you need to know because he.
• 1:21:48
  Speaker 4: Has such an important role.
• 1:21:49
  Speaker 7: He has so much information, but who's giving him the
• 1:21:51
  Speaker 7: outlet speak on the information? So it's important, like even now,
• 1:21:55
  Speaker 7: just giving him this moment, because he is important to anything,
• 1:21:58
  Speaker 7: for us being at revolt, for us getting the Diddy conversation,
• 1:22:00
  Speaker 7: all of that happens because he.
• 1:22:02
  Speaker 4: Plays a role that Tabio play the role.
• 1:22:04
  Speaker 7: But I want to go back to the other part
• 1:22:05
  Speaker 7: about Puff is that he wants to do it mm hmm, right,
• 1:22:10
  Speaker 7: Like on the message, I'm sure I had to talk
• 1:22:11
  Speaker 7: about it, but on the voice note, he left. He
• 1:22:13
  Speaker 7: was like, thim is now, Like the time is now,
• 1:22:16
  Speaker 7: so all these things that people have been saying, this.
• 1:22:19
  Speaker 4: Is the time.
• 1:22:20
  Speaker 7: I want to show why it's important, you know. I
• 1:22:23
  Speaker 7: want to give them the blueprint on how this happened.
• 1:22:26
  Speaker 4: Right.
• 1:22:26
  Speaker 7: I want to speak about wealth. I want to speak
• 1:22:28
  Speaker 7: about how we bridge this gap from knowledge and education
• 1:22:32
  Speaker 7: to wealth. Right, like, now is the time to do it.
• 1:22:35
  Speaker 7: And to know that he felt like we would be
• 1:22:37
  Speaker 7: the trusted place. I mean that just adds to it, right,
• 1:22:40
  Speaker 7: And we have a track record, like it wasn't like, hey,
• 1:22:43
  Speaker 7: this is your first one. Nah, you guys have done
• 1:22:45
  Speaker 7: some really good work. I've been watching it. I've seen
• 1:22:48
  Speaker 7: it on my network. I can see what it's doing.
• 1:22:50
  Speaker 4: This is the place because y'all definitely made a good point.
• 1:22:54
  Speaker 4: He don't be at the revolt of that, you know
• 1:22:55
  Speaker 4: what I mean. But he's coming.
• 1:22:58
  Speaker 7: I mean we have a say he has a I
• 1:23:00
  Speaker 7: mean that was one of the things we're like, yo,
• 1:23:01
  Speaker 7: we gotta get him on an episode. This passes over,
• 1:23:03
  Speaker 7: Like we got to have him on the episode. We've
• 1:23:05
  Speaker 7: been saying this since the first episode. It was like
• 1:23:07
  Speaker 7: not a time and the time and the time and
• 1:23:09
  Speaker 7: like all right, Well, the time's gonna come. We're just
• 1:23:12
  Speaker 7: gonna leave one episode on the deal if we don't
• 1:23:14
  Speaker 7: get it. So it was like him saying, like the
• 1:23:16
  Speaker 7: time is now. I was like, Yo, that paraphrases everything,
• 1:23:19
  Speaker 7: because it's like it's the thing we saw, like he
• 1:23:21
  Speaker 7: became a billionaire and we just had this conversation, but
• 1:23:23
  Speaker 7: like he's first generation.
• 1:23:25
  Speaker 4: He didn't really get the announcement though, what exactly? What?
• 1:23:28
  Speaker 5: Why? Why?
• 1:23:29
  Speaker 8: That's what I was wanting even when y'all said it, Yeah,
• 1:23:33
  Speaker 8: I mean, I act like I knew it.
• 1:23:34
  Speaker 6: But the billionaire, I would think he you know, it's
• 1:23:37
  Speaker 6: he's an interesting person. I don't think that he's gotten
• 1:23:41
  Speaker 6: the same level of reverence that jay Z has gotten.
• 1:23:45
  Speaker 4: I agree, because.
• 1:23:46
  Speaker 8: Yeah, I was like, you didn't you know normally jay
• 1:23:49
  Speaker 8: Z got the YO billionaire calculated.
• 1:23:51
  Speaker 4: What was Jay's first line? I came into the game,
• 1:23:53
  Speaker 4: what more money than Puff?
• 1:23:55
  Speaker 7: Well, Puff's been doing this for that long that his
• 1:23:58
  Speaker 7: first goal. When he was like this is like early
• 1:24:00
  Speaker 7: two thousands, like I want more money than Puff. Then
• 1:24:03
  Speaker 7: I realized puff paper and enough, and then it was like,
• 1:24:05
  Speaker 7: all right, well we'll get back in this thing together.
• 1:24:06
  Speaker 7: And it was like yeah, that's right, but he's been
• 1:24:09
  Speaker 7: doing it. Why it in different in different spaces?
• 1:24:11
  Speaker 5: Why do you think that?
• 1:24:13
  Speaker 6: Why do you think he hasn't been Obviously he's celebrated,
• 1:24:16
  Speaker 6: But why do you think that the reverence has not
• 1:24:20
  Speaker 6: been the same?
• 1:24:23
  Speaker 4: I think it has.
• 1:24:24
  Speaker 8: It hasn't been the same because people have mixed feelings
• 1:24:28
  Speaker 8: about Diddy. It's almost like everyone loves jay Z. Right,
• 1:24:33
  Speaker 8: Kanye is the one that's gonna tell you he's a billionaire, right,
• 1:24:37
  Speaker 8: did He's not necessarily the person's gonna say I'm that right.
• 1:24:40
  Speaker 8: So I think it just it's just I don't know.
• 1:24:44
  Speaker 8: It's uh, I don't know.
• 1:24:47
  Speaker 4: I don't know. Why do you think I don't know?
• 1:24:49
  Speaker 6: It's I think I think I think it comes down
• 1:24:51
  Speaker 6: to that there's a lot of question marks, the disgruntled,
• 1:24:57
  Speaker 6: the disgruntled former artist.
• 1:25:00
  Speaker 5: Yeah.
• 1:25:01
  Speaker 6: I think that that's a part of his legacy, and
• 1:25:03
  Speaker 6: I think that that's something that has permeated and has
• 1:25:10
  Speaker 6: been synonymous, whether it's right, wrong, fare whatever. I think
• 1:25:13
  Speaker 6: Baby from Cash Money has a similar type of situation
• 1:25:18
  Speaker 6: because if you look at Baby, I don't think that
• 1:25:19
  Speaker 6: he gets enough respect. I don't think he gets enough
• 1:25:22
  Speaker 6: reference either. We put him number one on our list,
• 1:25:25
  Speaker 6: and we had a lot of pushback from that. But
• 1:25:27
  Speaker 6: I'm like, who has a run like him? But I
• 1:25:29
  Speaker 6: think when you see a lot of artists from cash
• 1:25:31
  Speaker 6: money or people that have worked with cash money, you know,
• 1:25:35
  Speaker 6: so that they didn't get paid and that they it was,
• 1:25:37
  Speaker 6: you know, some shaky business practices, I think the public
• 1:25:41
  Speaker 6: takes a side.
• 1:25:43
  Speaker 5: You know what I'm saying.
• 1:25:44
  Speaker 6: It takes a side, and without even knowing all the information,
• 1:25:47
  Speaker 6: they take a side. And Jay has done something because
• 1:25:52
  Speaker 6: Jay has had disgruntled artists as well. He had a
• 1:25:56
  Speaker 6: lot of the whole state property, all of them at
• 1:25:59
  Speaker 6: one point have except for Freeway. I never heard Freeway
• 1:26:02
  Speaker 6: saything bad about him, but all the state property at
• 1:26:04
  Speaker 6: one point was just going to including Beanie Siegel.
• 1:26:06
  Speaker 5: Who was his guy.
• 1:26:07
  Speaker 8: Uh.
• 1:26:08
  Speaker 6: Kanye West has taken multiple shots at Jay throughout the
• 1:26:11
  Speaker 6: throughout the course of the years a mill. I don't
• 1:26:15
  Speaker 6: want to go down a rabbit hole, but this has
• 1:26:16
  Speaker 6: been But Jay has been able to stay clean. Yeah,
• 1:26:21
  Speaker 6: for sure, Jay, I don't know how he does it,
• 1:26:24
  Speaker 6: but he has. He has a very unique ability to
• 1:26:28
  Speaker 6: stay clean even when you're throwing mud on him.
• 1:26:31
  Speaker 5: Yeah.
• 1:26:31
  Speaker 6: Maybe because he doesn't speak a lot. It's a nostalgic
• 1:26:34
  Speaker 6: that you feel for him because he's he's kind of
• 1:26:37
  Speaker 6: like a ghost. But no matter what, because people have
• 1:26:40
  Speaker 6: said negative things about Jay from the colony Kaepernick, there
• 1:26:42
  Speaker 6: have been negative propaganda has been put on j but
• 1:26:46
  Speaker 6: it hasn't.
• 1:26:47
  Speaker 5: Worked the way it's worked for other.
• 1:26:49
  Speaker 6: People, Like you know what I'm saying, Like Jays has
• 1:26:51
  Speaker 6: remained clean for almost twenty five years, even with the
• 1:26:56
  Speaker 6: r Kelly thing, Like he's never really been an a
• 1:27:00
  Speaker 6: situation where it was like, let's cancel jay Z.
• 1:27:03
  Speaker 5: Yeah, you know what I'm saying.
• 1:27:04
  Speaker 7: For sure, what I mean, there's a part of it
• 1:27:07
  Speaker 7: that's true, but I think there's a part of it
• 1:27:08
  Speaker 7: that again, we kind of normalize greatness. And so when
• 1:27:13
  Speaker 7: when puff has done things, we've watched them over the
• 1:27:16
  Speaker 7: long term. Right, We've watched obviously the music, but we've
• 1:27:20
  Speaker 7: watched Sean John and the clothing, and we watched the
• 1:27:23
  Speaker 7: Spirits and they've been great for so long. Right, he
• 1:27:25
  Speaker 7: just got Sean John back, But even at that deals
• 1:27:28
  Speaker 7: like someone there's a conversation around it. But he's done
• 1:27:30
  Speaker 7: the Spirits for so long, and while he's been doing it,
• 1:27:33
  Speaker 7: we've seen the lifestyle we've seen the lifestyle, so like
• 1:27:36
  Speaker 7: the fact that he's reached it, it's.
• 1:27:37
  Speaker 4: Like, oh, we already expected him to be there, whereas.
• 1:27:39
  Speaker 7: With like Jay's he's doing these investments and it feels
• 1:27:43
  Speaker 7: sexy because he's doing them.
• 1:27:44
  Speaker 4: It's like yo, LV and Mage, Oh man, that's crazy.
• 1:27:47
  Speaker 4: He just sold it. Oh he did to the Cardi deal.
• 1:27:48
  Speaker 7: This is right, Like that happened in front of us,
• 1:27:51
  Speaker 7: like real time, when there's social media and there's more
• 1:27:54
  Speaker 7: emphasis on it. Whereas when Puff did the DeLeon deal,
• 1:27:57
  Speaker 7: it was like, well, we didn't really know it, but
• 1:28:00
  Speaker 7: it sounds good, right, you know what I mean. But
• 1:28:03
  Speaker 7: the expectation for them was like we've seen him since
• 1:28:05
  Speaker 7: he was twenty one years old, these multi million of
• 1:28:09
  Speaker 7: then in nineteen ninety five, ninety six.
• 1:28:11
  Speaker 4: The fact that he's.
• 1:28:11
  Speaker 7: Getting to this point, you know, it's like I felt
• 1:28:14
  Speaker 7: like the expectation of it was like part of the
• 1:28:17
  Speaker 7: reason was like the reverence isn't as much. It's like
• 1:28:20
  Speaker 7: for ten years ago, did people know who Robert Smith was? No,
• 1:28:24
  Speaker 7: he's been doing it right. He's been doing these things right.
• 1:28:27
  Speaker 7: People still don't even know who Dave Stewart is. I
• 1:28:29
  Speaker 7: don't know who Dave story is right, he's the second
• 1:28:31
  Speaker 7: wealthies black men in the country. But we don't even know.
• 1:28:34
  Speaker 7: It's not sexy, right, and the expectations are not there.
• 1:28:37
  Speaker 7: But it's like, now these people need to be recognized
• 1:28:40
  Speaker 7: for the business.
• 1:28:40
  Speaker 5: Right.
• 1:28:41
  Speaker 7: Yes, the entertainment is great, but there's business that's going on.
• 1:28:45
  Speaker 7: They didn't make it from music. Music was the thing
• 1:28:47
  Speaker 7: that Cali posted them to open up other opportunities. But
• 1:28:50
  Speaker 7: it came from spirits, right, It came from fashion, it
• 1:28:53
  Speaker 7: came from investing. Those are the things that are making
• 1:28:56
  Speaker 7: them reach these lists where we talk about the system,
• 1:28:59
  Speaker 7: we talk about the Walmart family like you brought up.
• 1:29:02
  Speaker 7: I told you the difference, right, this generational and sustainable.
• 1:29:05
  Speaker 7: We need to have both. It's like, yeah, they did
• 1:29:07
  Speaker 7: it off for entertainment and they have spirits.
• 1:29:09
  Speaker 4: Well what happens in the next generation doesn't want to
• 1:29:11
  Speaker 4: do in the spirits? What does that look like? Do they?
• 1:29:15
  Speaker 5: So?
• 1:29:15
  Speaker 4: This is it? Like the time is now?
• 1:29:17
  Speaker 7: It is now because now he's fifty four years old.
• 1:29:20
  Speaker 7: What's your legacy look like?
• 1:29:22
  Speaker 4: Man? Yo, I I know we gotta wrap up.
• 1:29:26
  Speaker 8: Like I asked so many questions, I'll just ask you
• 1:29:29
  Speaker 8: like I want to know what y'all talked about at
• 1:29:32
  Speaker 8: Diddy's house, because that was that was.
• 1:29:35
  Speaker 4: The meanest thing y'all could have did for Instagram.
• 1:29:38
  Speaker 8: Like it was just these sneaks and peaks and I'm like,
• 1:29:40
  Speaker 8: yo over there, and I was watching, like, Yo, this
• 1:29:44
  Speaker 8: is something's happening.
• 1:29:45
  Speaker 5: I don't know what's happening, but something's happening.
• 1:29:48
  Speaker 8: But yes, man, if that's best twenty twenty three, this
• 1:29:51
  Speaker 8: is going to be an epic, epic event. And anytime
• 1:29:56
  Speaker 8: you can put twenty thousand people in the room, and
• 1:30:01
  Speaker 8: for me, we got great uh great uh speakers, great artists.
• 1:30:07
  Speaker 8: But the value I think is in the other twenty
• 1:30:10
  Speaker 8: thousand network.
• 1:30:13
  Speaker 4: Be prepared, Come prepared.
• 1:30:15
  Speaker 8: You need to start working on your networking skills right
• 1:30:17
  Speaker 8: now because this is going to be a gold mine.
• 1:30:21
  Speaker 4: You never know.
• 1:30:22
  Speaker 8: And yo, it's it's millionaires, multi millionaires. I'm talking about
• 1:30:25
  Speaker 8: just there there, I'm sitting, I'm sitting. Last year, it
• 1:30:29
  Speaker 8: was a dude that like owns a nine figure company
• 1:30:32
  Speaker 8: behind me just learned what his notebook.
• 1:30:33
  Speaker 10: I said, what's happening here though, thousands, thousands, thousands.
• 1:30:44
  Speaker 4: Where else can that happen?
• 1:30:46
  Speaker 5: Fact?
• 1:30:46
  Speaker 8: Yeah, So really, if you if you watch any podcast episode,
• 1:30:50
  Speaker 8: it's probably a good chance and that person's going to
• 1:30:52
  Speaker 8: be at the building.
• 1:30:53
  Speaker 4: So if you watch any ey episode, just come prepared.
• 1:30:57
  Speaker 4: Like with you.
• 1:30:58
  Speaker 8: I don't know if you got to pitch, if you
• 1:30:59
  Speaker 8: got to a business card, you just just come.
• 1:31:02
  Speaker 4: Be likable, Okay.
• 1:31:03
  Speaker 8: And some people for the networking, you just want to
• 1:31:06
  Speaker 8: gather information.
• 1:31:07
  Speaker 4: That's cool too.
• 1:31:08
  Speaker 8: But I think you all have done an amazing job
• 1:31:10
  Speaker 8: of curating a staple in our culture. I'm talking about
• 1:31:14
  Speaker 8: black You go to a black enterprise event ten years ago,
• 1:31:18
  Speaker 8: that's the staple. Now it's seven hundred people, no shout, no,
• 1:31:22
  Speaker 8: no shade. But this is different. This is different. So
• 1:31:27
  Speaker 8: shouts out to you gentlemen. Man, thank you for allowing
• 1:31:30
  Speaker 8: me to come on and just really really get the
• 1:31:35
  Speaker 8: information on what's happening behind this cultural phenomenon.
• 1:31:38
  Speaker 6: Man, thank you brother facilitating this conversation absolutely, and you know,
• 1:31:44
  Speaker 6: thank you for all work that you've done and always
• 1:31:46
  Speaker 6: saying yes whenever we ask you for something. And you know,
• 1:31:50
  Speaker 6: much continued success on your journey, your event, your network,
• 1:31:55
  Speaker 6: and keep keep inspiring and keep teaching people because it's
• 1:31:58
  Speaker 6: supporting the education part. I think it's extremely important, especially
• 1:32:01
  Speaker 6: when it comes to our space. As far as in
• 1:32:02
  Speaker 6: the media, I don't think that there's enough education. It's
• 1:32:04
  Speaker 6: just a lot of trial and error. So it's great
• 1:32:06
  Speaker 6: to see, you know, you actually filling that void. As
• 1:32:09
  Speaker 6: far as teaching people, that's important.
• 1:32:11
  Speaker 4: Everybody on my network is kind of like your grandchildren.
• 1:32:13
  Speaker 4: Yeah that's important. Yeah, no, the squad, So.
• 1:32:18
  Speaker 7: Yeah, thank you again, But that a lot of people
• 1:32:21
  Speaker 7: like will get lost in that, right, Like, yeah, you
• 1:32:22
  Speaker 7: are on Introduce network and you had an idea to say, like,
• 1:32:25
  Speaker 7: I have something that I want to expand on and
• 1:32:27
  Speaker 7: build on my.
• 1:32:28
  Speaker 4: Own, y'all support it. And it was like, yeah, yo,
• 1:32:30
  Speaker 4: if you want to do that, go ahead.
• 1:32:31
  Speaker 7: And it wasn't like, yo, we're never doing anything with
• 1:32:33
  Speaker 7: him again he left a network.
• 1:32:34
  Speaker 4: It was like, all right, let's help him still build
• 1:32:37
  Speaker 4: because he's so great at what he does. If he
• 1:32:39
  Speaker 4: can be part of something, let's make sure that he is.
• 1:32:41
  Speaker 7: And so like we always talk about collaboration over competition,
• 1:32:43
  Speaker 7: but it's like, nah, if there's a situation working help,
• 1:32:46
  Speaker 7: Like you said, when we ask you to do anything,
• 1:32:47
  Speaker 7: it's always like how can I help?
• 1:32:49
  Speaker 4: And how can I still be a service?
• 1:32:50
  Speaker 7: And so like people can see that it doesn't have
• 1:32:53
  Speaker 7: to be a dispute, it doesn't have to be any
• 1:32:54
  Speaker 7: friction or any awkwardness. It's like, nah, if we can help,
• 1:32:57
  Speaker 7: we go in too. So thank you for facilitating this.
• 1:33:00
  Speaker 8: Coming back home guys got a spot.
• 1:33:06
  Speaker 6: Yes, appreciate and yeah, get your tickets in vestfest dot com.
• 1:33:11
  Speaker 6: Like you said, twenty thousand people this year, we got
• 1:33:13
  Speaker 6: four Diddy, Robert Smith. But even outside that, junior Bridgeman,
• 1:33:17
  Speaker 6: he's he's almost a millionaire, he's six hundred million up,
• 1:33:19
  Speaker 6: you know, Rich Rich Paul, and then of course you
• 1:33:22
  Speaker 6: know you MG the mortgage guy, Ian Dunlap, nineteen Keys,
• 1:33:27
  Speaker 6: you know, a variety of different people.
• 1:33:29
  Speaker 5: From Jada Chiefs are Reflection.
• 1:33:35
  Speaker 6: You know, I wanted to have a very eclectic group
• 1:33:38
  Speaker 6: of people, so you got Ari and you got Mike Novograts.
• 1:33:41
  Speaker 6: You know, it's like and they're both important, and they're
• 1:33:44
  Speaker 6: both important, so it's like, you know, let's let's let's
• 1:33:47
  Speaker 6: really incorporate the entire culture, you know, musical performances.
• 1:33:51
  Speaker 5: Geez Jau wanted.
• 1:33:52
  Speaker 6: To have more women new this year as well, so
• 1:33:54
  Speaker 6: we got some more. We got a podcast age. I
• 1:33:56
  Speaker 6: don't think I mentioned that, So we got a podcast
• 1:33:58
  Speaker 6: day first time ever. So we get got my boy
• 1:34:01
  Speaker 6: Jonathan from Vanessa's Only Club.
• 1:34:03
  Speaker 5: We gotta be some moan that we got.
• 1:34:06
  Speaker 6: We got, we got, we got a millionaire Mitai mindset,
• 1:34:10
  Speaker 6: the god thro So that's that's a new experience that
• 1:34:13
  Speaker 6: we're gonna have this year as the podcast stage.
• 1:34:16
  Speaker 5: And that is exciting. So check us out.
• 1:34:19
  Speaker 4: Man. Did we say we're not done?
• 1:34:21
  Speaker 5: Oh yeah, some more, some more, and we're not We
• 1:34:23
  Speaker 5: always add know.
• 1:34:24
  Speaker 4: We're not done. This is the first way, first wave.
• 1:34:28
  Speaker 4: I have some keep some things in the ton.
• 1:34:30
  Speaker 5: Keep some bullets in the clip.
• 1:34:32
  Speaker 8: Hey guys, putting your vacation hours now, Okay, don't play
• 1:34:36
  Speaker 8: with it. Don't let this be the thing that you're
• 1:34:38
  Speaker 8: John saying. Putting your vacation hours now.
• 1:34:44
  Speaker 5: Yeah, love man, thank you brother, appreciate it absolutely, yes, sirs.
• 1:34:48
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 1:34:52
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 1:34:56
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 1:35:00
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 1:35:04
  Speaker 1: some of the heinous migrant criminals caught because of President
• 1:35:08
  Speaker 1: Donald J.
• 1:35:08
  Speaker 2: Trump's leadership.
• 1:35:10
  Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.
• 1:35:14
  Speaker 1: Under President Trump, attempted illegal border crossings are at the
• 1:35:17
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal
• 1:35:21
  Speaker 1: aliens have been arrested. If you are here illegally, your
• 1:35:25
  Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,
• 1:35:30
  Speaker 1: and deported.
• 1:35:31
  Speaker 2: You will never return.
• 1:35:32
  Speaker 1: But if you register using our CBP home app and
• 1:35:35
  Speaker 1: leave now, you could be allowed to return legally.
• 1:35:39
  Speaker 2: Do what's right, leave now.
• 1:35:41
  Speaker 1: Under President Trump, America's laws, border and families will be protected.
• 1:35:46
  Speaker 3: Sponsored by the United States Department of Homeland Security,