From Shade Gaps to Michelle Yeoh: Yu-Chen Shih on bootstrapping Orcé Cosmetics
GlowJob's Julia and Sasa sit down with Yu-Chen Shih, founder of Orcé Cosmetics. From growing up in Singapore to navigating mismatched foundations at every makeup counter, Yu-Chen shares how those frustrations fueled her mission to build a brand that actually sees Asian skin.
She gets candid about the roadblocks—VCs telling her the Asian market was “too small,” chemists who only wanted to copy Sephora’s bestsellers—and the breakthrough moments, like Michelle Yeoh wearing Orcé on the red carpet. The conversation dives deep into beauty inclusivity, undertones beyond “yellow,” and the challenges…
The skinny
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