428: The Marketing Advantage Therapists Don't Realize They Have
Do you ever feel like you're just… bad at marketing?
You don't want to become an influencer. You don't want to post every day, chase an algorithm, manufacture hot takes, or turn every part of your life into content.
And maybe that's not actually a problem.
In this solo episode of Selling the Couch, Mel explores why conventional marketing advice can feel so uncomfortable for therapists, and why the very skills clinicians have spent years developing may actually be some of the most valuable content skills in an increasingly AI-generated world.
Therapists are trained to listen deeply. To notice…
The skinny
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