Why Young People Aren’t Drinking Specialty Coffee (Next-Gen) | HANY EZZAT!
Hany Ezzat is the Founder of Ni Wares–creating science backed cups for coffee competitions and elevated everyday use. He also just won the Next-Gen Talent Award at MICE2026. We caught up with him at the expo to talk about what the win meant to him, as well as his recent (and controversial) use of the xBloom in a filter competition, why he thinks young people aren't as engaged in specialty coffee, and the importance of multisensory design.
CHAPTERS
00:00 Intro
01:55 Who is Hany Ezzat?
03:40 Starting Ni Wares
06:05 Designing competition cups
08:50 The science of taste perception
11:45…
The skinny
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