Workflow, Customers, and Course Corrections: Scott O’Brien on Scaling GenMark
This week on Diagnosing Dx, I’m joined by Scott O’Brien, who helped lead GenMark from a small startup to a $1.8 billion acquisition by Roche.
Scott shares how his transition from science to commercial strategy shaped GenMark’s journey, the critical role of customer experience in competing against industry giants, and what it really takes to scale a diagnostics company through both breakthroughs and setbacks.
🔥 What You’ll Learn:
• How commercial strategy can define success in diagnostics
• The power of customer experience and retention in building long-term value
• Lessons from scaling a…
The skinny
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