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Purpose Before Profit | Why Values Matter Most When Times Get Tough
Today's Dose highlights the true test of organizational integrity: purpose, culture, and values only become meaningful when they influence decisions during difficult times.
When markets are growing, almost every organization can speak eloquently about purpose and values. The real question emerges when pressure arrives. Do these principles continue to guide decisions, or do they quietly give way to short-term profitability?
The Google example captures this distinction well. A mission can endure because it is tightly connected to what an organization does. Values, however, require continual…
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