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The Art of Intentional Email List Building: Cultivating Quality Leads for Successful Launches · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  The
• 0:00
  number
• 0:00
  one
• 0:00
  mistake
• 0:01
  that
• 0:01
  I
• 0:01
  see
• 0:02
  with
• 0:03
  people
• 0:03
  doing
• 0:03
  launches
• 0:04
  is
• 0:04
  waiting
• 0:05
  until
• 0:05
  launch
• 0:06
  week
• 0:07
  to
• 0:07
  start
• 0:08
  marketing
• 0:08
  for
• 0:09
  their
• 0:09
  product
• 0:09
  for
• 0:10
  the
• 0:10
  overall
• 0:10
  launch.
• 0:12
  And
• 0:12
  what
• 0:13
  happens
• 0:13
  with
• 0:13
  that
• 0:13
  is
• 0:13
  that
• 0:14
  it
• 0:14
  ultimately
• 0:14
  feels
• 0:15
  like
• 0:15
  you're
• 0:15
  pushing
• 0:16
  a
• 0:16
  boulder
• 0:16
  uphill.
• 0:17
  Have
• 0:17
  you
• 0:17
  ever
• 0:18
  audited
• 0:18
  any
• 0:18
  launches
• 0:19
  or
• 0:19
  experienced
• 0:20
  people
• 0:20
  launching
• 0:21
  that
• 0:22
  essentially
• 0:22
  just
• 0:23
  waited
• 0:23
  until
• 0:24
  right
• 0:24
  before?
• 0:24
  Yeah.
• 0:25
  I
• 0:25
  think
• 0:25
  it's
• 0:25
  so
• 0:25
  easy
• 0:25
  for
• 0:26
  my
• 0:26
  clients
• 0:26
  to
• 0:26
  get
• 0:26
  so
• 0:27
  wrapped
• 0:27
  up
• 0:27
  in
• 0:27
  launch
• 0:28
  week
• 0:28
  and
• 0:28
  open
• 0:28
  card,
• 0:29
  especially
• 0:29
  if
• 0:29
  they're
• 0:30
  doing
• 0:30
  some
• 0:30
  sort
• 0:30
  of
• 0:31
  webinar
• 0:31
  or
• 0:32
  challenge
• 0:32
  that
• 0:32
  kind
• 0:33
  of
• 0:33
  kicks
• 0:33
  off
• 0:33
  open
• 0:34
  cart
• 0:34
  for
• 0:34
  them
• 0:35
  to
• 0:35
  get
• 0:35
  so
• 0:35
  far.
• 0:36
  One
• 0:37
  that
• 0:37
  they
• 0:38
  kind
• 0:38
  of
• 0:38
  forget
• 0:39
  to
• 0:39
  promote
• 0:40
  anything
• 0:40
  before
• 0:41
  that
• 0:41
  and
• 0:42
  they're
• 0:42
  really
• 0:42
  walking
• 0:43
  in.
• 0:43
  We
• 0:43
  talked
• 0:43
  about
• 0:43
  a
• 0:44
  lot,
• 0:44
  a
• 0:44
  lot
• 0:44
  about
• 0:44
  this
• 0:44
  last
• 0:45
  week.
• 0:45
  We're
• 0:45
  talking
• 0:45
  about
• 0:45
  strategy.
• 0:46
  Like,
• 0:46
  it
• 0:46
  is
• 0:47
  like
• 0:47
  pushing
• 0:47
  a
• 0:47
  boulder
• 0:47
  up
• 0:48
  the
• 0:48
  hill
• 0:48
  if
• 0:48
  you
• 0:48
  haven't
• 0:49
  been
• 0:49
  growing
• 0:49
  your
• 0:50
  list.
• 0:50
  Because
• 0:51
  the
• 0:51
  natural
• 0:51
  time
• 0:51
  that
• 0:52
  it
• 0:52
  takes
• 0:52
  someone
• 0:52
  to
• 0:52
  convert
• 0:53
  and
• 0:53
  build
• 0:53
  that
• 0:53
  like
• 0:54
  first
• 0:54
  with
• 0:54
  you
• 0:54
  is
• 0:55
  going
• 0:55
  to
• 0:55
  be
• 0:55
  longer
• 0:55
  than
• 0:56
  just
• 0:56
  open
• 0:56
  cards.
• 0:57
  So
• 0:58
  I
• 0:58
  think
• 0:59
  that
• 1:00
  ramp
• 1:00
  up
• 1:01
  is
• 1:01
  the
• 1:02
  most
• 1:02
  important
• 1:03
  part
• 1:04
  of
• 1:04
  your
• 1:04
  launch.
• 1:05
  There
• 1:06
  we
• 1:06
  set
• 1:06
  it.
• 1:07
  And
• 1:07
  unfortunately
• 1:08
  it
• 1:08
  is
• 1:08
  the
• 1:09
  part
• 1:09
  that
• 1:10
  like
• 1:10
  doesn't
• 1:10
  get
• 1:10
  a
• 1:10
  lot
• 1:11
  of
• 1:11
  attention.
• 1:12
  Just
• 1:12
  to
• 1:12
  even
• 1:13
  direct
• 1:13
  this
• 1:14
  back
• 1:14
  to
• 1:15
  the
• 1:15
  end
• 1:15
  result.
• 1:16
  No.
• 1:16
  Ramp
• 1:17
  up
• 1:17
  means
• 1:17
  your
• 1:17
  list
• 1:18
  and
• 1:18
  audiences
• 1:18
  are
• 1:18
  cold.
• 1:19
  And
• 1:19
  a
• 1:19
  cold
• 1:20
  list
• 1:21
  is
• 1:21
  essentially
• 1:22
  cold
• 1:22
  results.
• 1:23
  So
• 1:24
  use
• 1:24
  that
• 1:24
  as
• 1:25
  your
• 1:25
  mindset
• 1:25
  as
• 1:26
  we
• 1:26
  take
• 1:26
  you
• 1:26
  through
• 1:27
  this,
• 1:27
  because
• 1:27
  today
• 1:27
  we're
• 1:28
  going
• 1:28
  to
• 1:28
  be
• 1:28
  talking
• 1:28
  about
• 1:28
  everything
• 1:29
  that
• 1:29
  happens
• 1:30
  before
• 1:31
  launch
• 1:31
  week.
• 1:31
  The
• 1:31
  list
• 1:32
  building,
• 1:33
  creating,
• 1:33
  demand,
• 1:34
  warming
• 1:34
  people
• 1:35
  up
• 1:35
  so
• 1:35
  that
• 1:35
  by
• 1:35
  the
• 1:35
  time
• 1:36
  that
• 1:36
  you
• 1:36
  come
• 1:37
  opening
• 1:37
  that
• 1:37
  cart,
• 1:38
  they're
• 1:38
  already
• 1:38
  ready.
• 1:39
  They're
• 1:39
  already
• 1:39
  ready
• 1:39
  to
• 1:39
  give
• 1:40
  you
• 1:40
  the
• 1:40
  money.
• 1:40
  So
• 1:40
  number
• 1:41
  one,
• 1:41
  the
• 1:41
  most
• 1:41
  important
• 1:41
  thing
• 1:42
  to
• 1:42
  do
• 1:42
  before
• 1:43
  opening
• 1:44
  your
• 1:44
  card
• 1:45
  is
• 1:45
  really
• 1:45
  focus
• 1:45
  on
• 1:46
  list
• 1:46
  building
• 1:46
  and
• 1:47
  warming
• 1:47
  up
• 1:47
  your
• 1:48
  existing
• 1:48
  list
• 1:49
  list.
• 1:49
  I
• 1:49
  have
• 1:49
  a
• 1:49
  client
• 1:50
  who
• 1:50
  is
• 1:50
  about
• 1:50
  to
• 1:51
  launch
• 1:51
  next
• 1:52
  week.
• 1:52
  We
• 1:52
  open
• 1:53
  her
• 1:53
  cart
• 1:53
  and
• 1:54
  I'm
• 1:54
  very,
• 1:55
  very
• 1:55
  statically
• 1:56
  excited
• 1:57
  because
• 1:57
  we
• 1:57
  put
• 1:58
  so
• 1:58
  much
• 1:58
  focus
• 1:59
  and
• 1:59
  effort
• 1:59
  on
• 2:00
  having
• 2:00
  a
• 2:00
  really
• 2:00
  intentional
• 2:02
  ramp
• 2:02
  up
• 2:02
  strategy.
• 2:03
  And
• 2:03
  we
• 2:04
  were
• 2:04
  actually
• 2:04
  able
• 2:04
  to
• 2:05
  add
• 2:05
  about,
• 2:06
  I
• 2:06
  think
• 2:06
  1200
• 2:07
  new
• 2:07
  email
• 2:09
  subscribers
• 2:10
  just
• 2:10
  last
• 2:11
  month.
• 2:11
  So
• 2:12
  I
• 2:12
  feel
• 2:12
  so
• 2:12
  good
• 2:13
  going
• 2:13
  into
• 2:13
  this
• 2:13
  launch.
• 2:14
  It's
• 2:14
  not
• 2:14
  like,
• 2:14
  oh,
• 2:15
  can
• 2:15
  it,
• 2:15
  will
• 2:15
  it
• 2:16
  go
• 2:16
  to
• 2:16
  convert?
• 2:17
  Are
• 2:17
  the
• 2:17
  right
• 2:17
  people
• 2:17
  going
• 2:18
  to
• 2:18
  see
• 2:18
  it?
• 2:18
  Like,
• 2:18
  no,
• 2:18
  we
• 2:19
  know
• 2:19
  they're
• 2:19
  primed
• 2:20
  and
• 2:20
  ready.
• 2:20
  And
• 2:20
  now
• 2:21
  it's
• 2:21
  just
• 2:21
  kind
• 2:21
  of
• 2:21
  like
• 2:21
  opening
• 2:22
  the
• 2:22
  cart
• 2:22
  and
• 2:23
  playing
• 2:23
  out
• 2:23
  the
• 2:23
  rest
• 2:23
  of
• 2:23
  our
• 2:24
  playbook.
• 2:24
  Yeah.
• 2:25
  And
• 2:25
  list
• 2:25
  building
• 2:25
  doesn't
• 2:26
  just
• 2:26
  mean
• 2:27
  running
• 2:27
  ads
• 2:28
  or
• 2:28
  throwing
• 2:29
  out
• 2:29
  all
• 2:29
  these
• 2:29
  different
• 2:29
  freebies.
• 2:30
  Like,
• 2:30
  it's
• 2:31
  super
• 2:31
  intentional
• 2:32
  and
• 2:32
  really
• 2:33
  targeted.
• 2:33
  Some
• 2:34
  people
• 2:34
  utilize
• 2:35
  their
• 2:35
  webinars
• 2:36
  or
• 2:36
  whatever
• 2:36
  that
• 2:37
  challenge
• 2:37
  is
• 2:37
  with
• 2:38
  that
• 2:38
  hook
• 2:38
  for
• 2:39
  their
• 2:39
  launch
• 2:39
  as
• 2:39
  A
• 2:40
  list
• 2:40
  building
• 2:40
  tool,
• 2:41
  but
• 2:41
  really
• 2:42
  it
• 2:42
  should
• 2:42
  start
• 2:42
  kind
• 2:43
  of
• 2:43
  right
• 2:43
  before
• 2:43
  that
• 2:44
  too,
• 2:44
  and
• 2:44
  driving
• 2:45
  a
• 2:45
  really,
• 2:45
  really
• 2:46
  specific,
• 2:46
  specific
• 2:47
  person
• 2:47
  to
• 2:48
  your
• 2:48
  list
• 2:49
  so
• 2:49
  that
• 2:49
  come
• 2:50
  launch
• 2:50
  time,
• 2:51
  they're
• 2:51
  ready
• 2:51
  to
• 2:52
  take
• 2:52
  action.
• 2:53
  In
• 2:53
  this
• 2:53
  case,
• 2:53
  list
• 2:54
  building
• 2:54
  is
• 2:54
  all
• 2:55
  about
• 2:55
  quality
• 2:56
  over
• 2:56
  quantity.
• 2:57
  We
• 2:57
  don't
• 2:58
  want
• 2:58
  to
• 2:58
  say
• 2:58
  however
• 2:59
  many
• 2:59
  thousands
• 2:59
  of
• 3:00
  people
• 3:00
  joined,
• 3:00
  but
• 3:00
  if
• 3:01
  they're
• 3:01
  not
• 3:01
  the
• 3:01
  right
• 3:02
  people,
• 3:02
  that
• 3:02
  still
• 3:03
  leads
• 3:03
  to
• 3:03
  cold
• 3:04
  results.
• 3:04
  So
• 3:04
  ultimately,
• 3:05
  quality
• 3:06
  leads
• 3:07
  is
• 3:07
  what
• 3:07
  we're
• 3:08
  targeting
• 3:08
  in
• 3:08
  this
• 3:09
  list
• 3:09
  building
• 3:09
  stage.
• 3:10
  Yep.
• 3:10
  And
• 3:11
  really
• 3:11
  before
• 3:11
  we
• 3:11
  move
• 3:11
  on
• 3:12
  to
• 3:12
  the
• 3:12
  next,
• 3:13
  this
• 3:13
  is
• 3:13
  probably
• 3:13
  more
• 3:14
  of
• 3:14
  an
• 3:14
  advanced
• 3:14
  launch
• 3:15
  tactic,
• 3:16
  but
• 3:16
  something
• 3:16
  that
• 3:16
  I'm
• 3:16
  really
• 3:17
  excited
• 3:17
  that
• 3:17
  we're
• 3:17
  implementing
• 3:18
  today
• 3:18
  because
• 3:19
  we
• 3:19
  had
• 3:19
  installed
• 3:20
  a
• 3:20
  quiz
• 3:21
  into
• 3:21
  this
• 3:22
  client's
• 3:23
  business
• 3:23
  last
• 3:23
  year
• 3:24
  and
• 3:24
  it's
• 3:25
  consistently
• 3:25
  seen
• 3:26
  over
• 3:26
  300
• 3:26
  leads.
• 3:27
  We
• 3:27
  revamped
• 3:27
  it
• 3:28
  a
• 3:28
  little
• 3:28
  bit
• 3:28
  going
• 3:28
  right
• 3:28
  into
• 3:29
  this
• 3:29
  launch.
• 3:29
  And
• 3:30
  not
• 3:30
  only
• 3:30
  that,
• 3:30
  but
• 3:30
  now
• 3:31
  we
• 3:31
  have
• 3:31
  tagged
• 3:32
  the
• 3:32
  people
• 3:33
  that
• 3:33
  came
• 3:33
  in
• 3:33
  through
• 3:34
  that
• 3:34
  quiz,
• 3:34
  which
• 3:34
  like
• 3:35
  I
• 3:35
  said,
• 3:35
  was
• 3:35
  about
• 3:35
  1200
• 3:36
  people
• 3:36
  with
• 3:37
  the
• 3:37
  specific,
• 3:38
  in
• 3:38
  her
• 3:38
  case,
• 3:38
  gut
• 3:39
  issue
• 3:39
  that
• 3:39
  they're
• 3:40
  dealing
• 3:40
  with.
• 3:41
  So
• 3:41
  now
• 3:42
  what
• 3:42
  we're
• 3:42
  able
• 3:42
  to
• 3:42
  do
• 3:43
  is
• 3:43
  make
• 3:43
  her
• 3:44
  launch
• 3:44
  email
• 3:45
  so
• 3:45
  much
• 3:45
  more
• 3:45
  specific
• 3:46
  and
• 3:47
  able
• 3:47
  to
• 3:47
  speak
• 3:47
  to
• 3:48
  those
• 3:49
  specific
• 3:49
  problems.
• 3:50
  So
• 3:50
  we
• 3:50
  actually
• 3:50
  have
• 3:51
  three
• 3:51
  different
• 3:52
  sequences
• 3:52
  that
• 3:53
  are
• 3:53
  going
• 3:53
  out
• 3:53
  that
• 3:53
  all
• 3:54
  say
• 3:54
  like
• 3:54
  the
• 3:55
  meat
• 3:55
  is
• 3:55
  all
• 3:55
  the
• 3:56
  same,
• 3:56
  but
• 3:56
  there's
• 3:57
  certain
• 3:57
  elements
• 3:58
  in
• 3:58
  each
• 3:58
  one
• 3:58
  that's
• 3:59
  personalized
• 4:00
  to
• 4:00
  where
• 4:00
  that
• 4:00
  person
• 4:01
  who
• 4:01
  may
• 4:02
  be
• 4:02
  dealing
• 4:02
  with
• 4:02
  like
• 4:03
  a
• 4:03
  lot
• 4:03
  of
• 4:03
  inflammation
• 4:04
  gets
• 4:04
  it.
• 4:04
  And
• 4:04
  they're
• 4:05
  like,
• 4:05
  oh
• 4:05
  my
• 4:05
  gosh,
• 4:05
  this
• 4:05
  is.
• 4:06
  They're
• 4:06
  speaking
• 4:06
  directly
• 4:07
  to
• 4:07
  me.
• 4:07
  This
• 4:07
  is
• 4:07
  what
• 4:08
  I
• 4:08
  need.
• 4:08
  And
• 4:08
  I
• 4:08
  know
• 4:09
  that
• 4:09
  we're
• 4:09
  going
• 4:09
  to
• 4:09
  see
• 4:09
  so
• 4:10
  much
• 4:10
  more
• 4:10
  conversions
• 4:11
  because
• 4:12
  of
• 4:12
  that.
• 4:13
  Yeah,
• 4:13
  I
• 4:13
  think
• 4:14
  that's
• 4:14
  so
• 4:14
  important
• 4:15
  to
• 4:15
  a
• 4:15
  relevant
• 4:16
  and
• 4:16
  like
• 4:16
  targeted
• 4:17
  conversion
• 4:18
  is
• 4:19
  personalization
• 4:20
  and
• 4:20
  quizzes.
• 4:20
  Like,
• 4:21
  you
• 4:21
  know,
• 4:21
  just
• 4:21
  I
• 4:21
  can
• 4:22
  talk
• 4:22
  about
• 4:22
  quizzes.
• 4:22
  We
• 4:22
  actually
• 4:23
  have
• 4:23
  several
• 4:23
  episodes
• 4:24
  on
• 4:24
  quizzes,
• 4:24
  but
• 4:25
  like
• 4:25
  it
• 4:25
  does
• 4:25
  exactly
• 4:26
  that.
• 4:26
  And
• 4:26
  it's
• 4:27
  perfect
• 4:27
  for
• 4:28
  list
• 4:28
  building
• 4:29
  in
• 4:29
  a
• 4:29
  very
• 4:29
  strategic
• 4:30
  way
• 4:30
  where
• 4:30
  you're
• 4:31
  not
• 4:31
  just
• 4:31
  pausing
• 4:32
  on
• 4:32
  all
• 4:33
  of
• 4:33
  the
• 4:33
  other
• 4:33
  like
• 4:33
  funnels
• 4:34
  that
• 4:34
  you
• 4:34
  have
• 4:34
  going
• 4:35
  on
• 4:35
  in
• 4:35
  the
• 4:35
  background.
• 4:36
  So
• 4:36
  fully
• 4:36
  support
• 4:36
  that.
• 4:37
  All
• 4:37
  right.
• 4:37
  Number
• 4:38
  two
• 4:38
  is
• 4:39
  warming
• 4:39
  up
• 4:39
  a
• 4:39
  cold
• 4:40
  audience.
• 4:40
  So
• 4:41
  I
• 4:41
  like
• 4:41
  to
• 4:41
  use.
• 4:42
  Well,
• 4:43
  I
• 4:43
  want
• 4:43
  to
• 4:43
  provide
• 4:43
  a
• 4:44
  reframe
• 4:44
  in
• 4:44
  the
• 4:44
  sense
• 4:45
  that
• 4:45
  like
• 4:45
  a
• 4:45
  cold
• 4:45
  audience
• 4:46
  isn't
• 4:47
  that
• 4:47
  you've
• 4:47
  ghosted
• 4:48
  your
• 4:48
  list
• 4:48
  or
• 4:49
  that
• 4:49
  you've
• 4:49
  haven't
• 4:50
  been
• 4:50
  posting
• 4:50
  or
• 4:50
  anything
• 4:51
  like
• 4:51
  that.
• 4:51
  Like
• 4:51
  we're
• 4:52
  just
• 4:52
  assuming
• 4:53
  they're
• 4:53
  problem
• 4:54
  aware
• 4:55
  or
• 4:55
  close
• 4:56
  to
• 4:56
  in
• 4:56
  that
• 4:57
  stage.
• 4:57
  So
• 4:57
  warm
• 4:57
  up
• 4:58
  happens
• 4:59
  at
• 4:59
  that
• 4:59
  beginning
• 5:00
  awareness
• 5:00
  stage
• 5:01
  where
• 5:01
  we're
• 5:02
  saying,
• 5:02
  okay,
• 5:02
  we
• 5:03
  need
• 5:03
  to
• 5:03
  get
• 5:03
  you
• 5:03
  to
• 5:03
  solution
• 5:04
  aware
• 5:04
  because
• 5:05
  come
• 5:06
  open
• 5:06
  cartoon,
• 5:07
  you
• 5:07
  have
• 5:08
  to
• 5:08
  know
• 5:08
  what
• 5:08
  Your
• 5:08
  problem
• 5:09
  is
• 5:09
  what
• 5:09
  your
• 5:09
  solution
• 5:10
  is
• 5:10
  and
• 5:10
  that
• 5:10
  I'm
• 5:11
  the
• 5:11
  answer
• 5:11
  to
• 5:11
  your
• 5:11
  problems.
• 5:12
  So
• 5:13
  that's
• 5:13
  what
• 5:13
  I
• 5:13
  mean
• 5:14
  by
• 5:14
  cold
• 5:14
  audience.
• 5:14
  I
• 5:15
  don't.
• 5:15
  I
• 5:15
  am
• 5:15
  not
• 5:16
  endorsing.
• 5:17
  Ghosting
• 5:17
  your
• 5:17
  audience
• 5:19
  ghosting
• 5:19
  or
• 5:20
  your
• 5:20
  audience
• 5:21
  or
• 5:21
  your
• 5:21
  email
• 5:21
  list.
• 5:22
  Yeah,
• 5:22
  yeah.
• 5:23
  So
• 5:23
  I
• 5:23
  think
• 5:24
  one
• 5:24
  of
• 5:24
  the
• 5:24
  things
• 5:24
  that
• 5:24
  we
• 5:24
  used
• 5:25
  to
• 5:25
  focus
• 5:25
  on
• 5:25
  is
• 5:26
  like
• 5:26
  healthy
• 5:26
  contacts.
• 5:27
  How
• 5:27
  many
• 5:27
  people
• 5:27
  have
• 5:27
  opened
• 5:28
  your
• 5:28
  email
• 5:29
  within
• 5:29
  the
• 5:29
  last
• 5:29
  90
• 5:29
  days?
• 5:30
  But
• 5:30
  what
• 5:30
  you're
• 5:30
  saying
• 5:31
  is
• 5:31
  like,
• 5:31
  we
• 5:31
  shouldn't
• 5:31
  even
• 5:31
  just
• 5:32
  be
• 5:32
  looking
• 5:32
  at
• 5:32
  that.
• 5:32
  We
• 5:33
  should
• 5:33
  also
• 5:33
  be
• 5:33
  looking
• 5:34
  at
• 5:34
  the
• 5:34
  content
• 5:35
  that
• 5:35
  we're
• 5:35
  actually
• 5:36
  sending,
• 5:36
  sending
• 5:36
  to
• 5:37
  them
• 5:37
  so
• 5:37
  that
• 5:37
  we're
• 5:38
  moving
• 5:38
  them
• 5:38
  from
• 5:39
  problem
• 5:40
  aware
• 5:40
  to
• 5:40
  solution
• 5:41
  aware.
• 5:42
  Could
• 5:42
  you
• 5:42
  maybe
• 5:42
  give
• 5:43
  a
• 5:43
  quick
• 5:44
  example
• 5:45
  for
• 5:46
  a
• 5:46
  gut,
• 5:47
  since
• 5:47
  we're
• 5:47
  already
• 5:47
  on
• 5:47
  this?
• 5:47
  Gut
• 5:48
  Health
• 5:48
  dietitian,
• 5:48
  large
• 5:49
  interprogram.
• 5:49
  What
• 5:50
  would
• 5:50
  be
• 5:50
  the
• 5:50
  difference
• 5:51
  between
• 5:51
  problem
• 5:52
  aware?
• 5:52
  Like
• 5:53
  what
• 5:53
  are
• 5:53
  the
• 5:53
  different.
• 5:54
  Well,
• 5:54
  let
• 5:54
  me
• 5:54
  use
• 5:54
  a
• 5:54
  different
• 5:55
  example
• 5:55
  because
• 5:55
  I
• 5:55
  feel
• 5:55
  like
• 5:56
  it
• 5:56
  would
• 5:56
  be
• 5:56
  easier
• 5:56
  to
• 5:56
  follow
• 5:57
  if
• 5:57
  somebody's
• 5:57
  not
• 5:58
  so
• 5:58
  familiar
• 5:58
  with
• 5:58
  like
• 5:59
  the
• 5:59
  diet,
• 5:59
  like
• 5:59
  the
• 5:59
  gut
• 6:00
  stuff.
• 6:00
  Got
• 6:00
  it.
• 6:00
  But
• 6:00
  like,
• 6:01
  let's
• 6:01
  say
• 6:01
  I
• 6:01
  have
• 6:01
  a
• 6:02
  client
• 6:02
  who
• 6:02
  offers
• 6:03
  pregnancy
• 6:04
  and
• 6:04
  non
• 6:04
  pregnancy
• 6:05
  topics
• 6:06
  and
• 6:06
  we
• 6:06
  are
• 6:07
  shifting
• 6:07
  towards
• 6:08
  a
• 6:08
  launch
• 6:08
  that
• 6:09
  is
• 6:09
  pregnancy
• 6:10
  related.
• 6:10
  The
• 6:11
  content
• 6:12
  that's
• 6:12
  happening
• 6:13
  several
• 6:15
  weeks
• 6:15
  before
• 6:16
  open
• 6:16
  cart
• 6:16
  for
• 6:17
  that
• 6:17
  pregnancy
• 6:17
  launch
• 6:18
  needs
• 6:19
  to
• 6:19
  be
• 6:19
  identifying
• 6:20
  anybody
• 6:20
  that's
• 6:21
  pregnant
• 6:21
  in
• 6:22
  that,
• 6:22
  like
• 6:22
  in
• 6:22
  your
• 6:23
  space.
• 6:23
  Anybody
• 6:23
  that's
• 6:24
  like
• 6:24
  really
• 6:24
  focused
• 6:25
  in
• 6:25
  that
• 6:26
  specific
• 6:26
  topic
• 6:27
  because
• 6:27
  otherwise
• 6:28
  it's
• 6:28
  completely
• 6:28
  irrelevant.
• 6:29
  Right.
• 6:29
  Like
• 6:30
  if
• 6:30
  you
• 6:30
  are
• 6:30
  not
• 6:31
  pregnant,
• 6:31
  you're
• 6:31
  not
• 6:31
  going
• 6:31
  to
• 6:31
  be
• 6:32
  paying
• 6:32
  attention
• 6:32
  to
• 6:32
  this
• 6:33
  launch
• 6:33
  here.
• 6:34
  So
• 6:34
  really
• 6:34
  making
• 6:35
  sure
• 6:35
  that
• 6:35
  like
• 6:36
  you're
• 6:36
  transitioning
• 6:37
  that
• 6:37
  content
• 6:38
  to
• 6:39
  things
• 6:39
  that
• 6:39
  are
• 6:40
  primed
• 6:40
  to
• 6:41
  identify
• 6:42
  the
• 6:42
  ideal
• 6:42
  people
• 6:43
  in
• 6:43
  your
• 6:43
  list.
• 6:44
  So
• 6:44
  talking
• 6:45
  about,
• 6:45
  you
• 6:45
  know,
• 6:46
  the
• 6:46
  specific
• 6:47
  trimesters
• 6:47
  and
• 6:48
  then
• 6:48
  trying
• 6:48
  to
• 6:48
  get
• 6:48
  to
• 6:49
  see
• 6:49
  how
• 6:49
  many
• 6:49
  people
• 6:49
  are
• 6:50
  identifying
• 6:50
  or
• 6:51
  clicking
• 6:51
  on
• 6:51
  like
• 6:51
  the
• 6:51
  third
• 6:52
  trimester
• 6:52
  versus
• 6:53
  the
• 6:53
  first
• 6:53
  and
• 6:54
  all
• 6:54
  of
• 6:54
  those
• 6:54
  things
• 6:55
  so
• 6:55
  you
• 6:55
  have
• 6:55
  a
• 6:55
  better
• 6:56
  idea
• 6:56
  of
• 6:57
  like
• 6:57
  where
• 6:58
  people
• 6:58
  are
• 6:58
  at
• 6:58
  in
• 6:59
  their
• 6:59
  audience.
• 6:59
  Like,
• 6:59
  you
• 6:59
  can
• 7:00
  throw
• 7:00
  in
• 7:00
  postpartum
• 7:01
  content
• 7:01
  in
• 7:02
  there
• 7:02
  too
• 7:02
  and
• 7:02
  kind
• 7:02
  of
• 7:03
  like
• 7:03
  shuffle
• 7:03
  some
• 7:03
  of
• 7:03
  those
• 7:04
  people
• 7:04
  out.
• 7:05
  But
• 7:05
  like
• 7:05
  it's
• 7:05
  really
• 7:06
  identifying
• 7:07
  in
• 7:07
  the
• 7:07
  weeks
• 7:08
  before
• 7:08
  so
• 7:09
  that
• 7:09
  you
• 7:09
  can
• 7:09
  say
• 7:10
  like,
• 7:10
  you
• 7:10
  really
• 7:10
  don't
• 7:11
  want
• 7:11
  to
• 7:11
  be
• 7:11
  like,
• 7:12
  okay,
• 7:12
  guys,
• 7:12
  I'm
• 7:13
  gonna
• 7:13
  launch
• 7:13
  a
• 7:13
  product
• 7:13
  in
• 7:14
  seven
• 7:14
  weeks.
• 7:14
  Like,
• 7:14
  can
• 7:15
  you
• 7:15
  tell
• 7:15
  me
• 7:15
  if
• 7:15
  you're
• 7:15
  pregnant?
• 7:16
  Like,
• 7:16
  that's
• 7:16
  not
• 7:16
  the
• 7:17
  strategy
• 7:17
  because
• 7:17
  nobody's
• 7:18
  gonna
• 7:18
  do
• 7:18
  that.
• 7:18
  That
• 7:18
  feels
• 7:19
  like
• 7:19
  very
• 7:19
  intrusive
• 7:20
  kind
• 7:20
  of
• 7:20
  thing.
• 7:20
  But
• 7:21
  you
• 7:21
  can
• 7:21
  use
• 7:22
  your
• 7:22
  content
• 7:22
  in
• 7:23
  a
• 7:23
  way
• 7:23
  to
• 7:23
  kind
• 7:23
  of
• 7:23
  like
• 7:24
  plant
• 7:24
  the
• 7:24
  seed
• 7:24
  and
• 7:25
  see
• 7:25
  if
• 7:25
  they
• 7:25
  take
• 7:25
  it
• 7:25
  and
• 7:26
  like
• 7:26
  say,
• 7:26
  say,
• 7:26
  oh,
• 7:27
  okay,
• 7:27
  perfect,
• 7:27
  I'm
• 7:27
  gonna
• 7:28
  put
• 7:28
  you
• 7:28
  in
• 7:28
  this
• 7:28
  bucket
• 7:29
  as
• 7:29
  like
• 7:29
  recently
• 7:30
  engaged
• 7:31
  with
• 7:32
  specific
• 7:32
  topic.
• 7:33
  And
• 7:33
  then
• 7:33
  that
• 7:34
  will
• 7:34
  be
• 7:34
  kind
• 7:35
  of
• 7:35
  like
• 7:35
  your
• 7:35
  warmer
• 7:36
  audience
• 7:37
  that
• 7:37
  you're
• 7:37
  gonna
• 7:37
  hit.
• 7:38
  Yeah,
• 7:38
  perfect.
• 7:39
  Perfect.
• 7:39
  All
• 7:40
  right,
• 7:40
  so
• 7:41
  number
• 7:42
  three,
• 7:42
  which
• 7:43
  I
• 7:43
  know
• 7:43
  Rachel's
• 7:43
  very
• 7:43
  passionate
• 7:44
  about,
• 7:44
  this
• 7:44
  too,
• 7:44
  is
• 7:45
  growing
• 7:45
  your
• 7:46
  list,
• 7:46
  your
• 7:47
  leads
• 7:48
  with
• 7:48
  absolute
• 7:49
  intention.
• 7:49
  So
• 7:50
  building
• 7:50
  a
• 7:50
  list
• 7:50
  of
• 7:51
  just
• 7:51
  not
• 7:51
  people
• 7:52
  with
• 7:52
  aligned
• 7:53
  people
• 7:53
  and
• 7:54
  not
• 7:54
  just
• 7:54
  freebie
• 7:55
  hunters.
• 7:55
  So
• 7:55
  kind
• 7:55
  of
• 7:55
  like
• 7:55
  what
• 7:56
  you
• 7:56
  said
• 7:56
  with
• 7:56
  the
• 7:57
  pregnancy
• 7:57
  people.
• 7:58
  And
• 7:58
  I
• 7:58
  think
• 7:58
  that's
• 7:58
  so
• 7:58
  scary
• 7:59
  for
• 7:59
  people.
• 7:59
  Like
• 7:59
  you
• 8:00
  don't
• 8:00
  have
• 8:00
  to
• 8:00
  email
• 8:01
  like
• 8:01
  half
• 8:01
  your
• 8:01
  email
• 8:01
  list
• 8:02
  during
• 8:02
  this
• 8:02
  launch
• 8:03
  because
• 8:03
  we
• 8:03
  know
• 8:04
  they're
• 8:04
  not
• 8:04
  interested
• 8:05
  in
• 8:05
  my
• 8:05
  content.
• 8:05
  That's
• 8:06
  like
• 8:06
  really
• 8:06
  scary
• 8:07
  to
• 8:07
  people.
• 8:07
  But
• 8:07
  I
• 8:07
  think
• 8:08
  in
• 8:08
  the
• 8:09
  back
• 8:09
  end
• 8:09
  it's
• 8:10
  like,
• 8:10
  well,
• 8:10
  you're
• 8:11
  going
• 8:11
  to
• 8:11
  get
• 8:11
  less
• 8:11
  unsubscribes.
• 8:13
  Like
• 8:13
  people
• 8:13
  are
• 8:13
  not
• 8:13
  like
• 8:14
  going
• 8:14
  to
• 8:14
  not
• 8:14
  stop
• 8:15
  ignoring
• 8:15
  your
• 8:15
  emails.
• 8:16
  Like
• 8:16
  you're
• 8:16
  not
• 8:16
  seeing
• 8:17
  all
• 8:17
  of
• 8:17
  those
• 8:17
  like
• 8:18
  opportunity
• 8:19
  costs
• 8:19
  that
• 8:19
  you're
• 8:20
  gonna
• 8:20
  lose
• 8:20
  by
• 8:21
  not
• 8:21
  segmenting
• 8:22
  it
• 8:22
  out
• 8:23
  correctly.
• 8:23
  Yeah.
• 8:24
  And
• 8:24
  I
• 8:24
  mean
• 8:24
  also
• 8:24
  think
• 8:25
  about
• 8:25
  like
• 8:25
  future
• 8:25
  promotions.
• 8:26
  Like
• 8:26
  if
• 8:27
  you
• 8:27
  out
• 8:27
  of
• 8:27
  FOMO
• 8:28
  and
• 8:28
  fear,
• 8:29
  keep
• 8:29
  these
• 8:30
  people,
• 8:30
  keep
• 8:30
  your
• 8:30
  entire
• 8:31
  list
• 8:31
  in
• 8:32
  this
• 8:32
  launch
• 8:32
  segment,
• 8:33
  they're
• 8:34
  still
• 8:34
  gonna
• 8:35
  experience
• 8:35
  like
• 8:36
  launch
• 8:36
  fatigue
• 8:37
  with
• 8:37
  you
• 8:37
  or
• 8:37
  sales
• 8:38
  fatigue
• 8:38
  because
• 8:38
  they're
• 8:39
  getting
• 8:39
  that
• 8:39
  ramp
• 8:40
  up
• 8:40
  in
• 8:40
  email
• 8:40
  communication.
• 8:41
  They're
• 8:41
  getting
• 8:42
  that
• 8:42
  like
• 8:42
  non
• 8:43
  educational
• 8:44
  like
• 8:44
  sales
• 8:44
  messaging
• 8:46
  versus
• 8:46
  if
• 8:46
  you
• 8:47
  take
• 8:47
  them
• 8:47
  out
• 8:48
  and
• 8:48
  say
• 8:49
  actually
• 8:50
  like
• 8:50
  we're
• 8:50
  just
• 8:50
  going
• 8:50
  to
• 8:51
  put
• 8:51
  you
• 8:51
  on
• 8:51
  like
• 8:51
  some,
• 8:52
  you
• 8:52
  know,
• 8:52
  high
• 8:53
  performing
• 8:53
  newsletters
• 8:54
  for
• 8:54
  now
• 8:55
  while
• 8:55
  everybody
• 8:55
  else
• 8:56
  is
• 8:56
  getting
• 8:56
  this
• 8:56
  launch,
• 8:57
  they're
• 8:57
  going
• 8:57
  to
• 8:58
  be
• 8:58
  even
• 8:58
  more
• 8:58
  primed
• 8:59
  for
• 8:59
  that
• 8:59
  non
• 9:00
  pregnancy
• 9:00
  launch
• 9:01
  that
• 9:01
  you're
• 9:01
  launching
• 9:01
  or
• 9:02
  planning
• 9:02
  the
• 9:02
  next
• 9:03
  quarter
• 9:03
  kind
• 9:03
  of
• 9:03
  thing.
• 9:04
  And
• 9:04
  honestly
• 9:05
  I
• 9:05
  did
• 9:05
  this
• 9:05
  with
• 9:06
  one
• 9:06
  of
• 9:06
  my
• 9:06
  clients.
• 9:07
  I
• 9:07
  would
• 9:07
  say,
• 9:07
  when
• 9:08
  did
• 9:08
  we
• 9:08
  do
• 9:08
  this
• 9:08
  In
• 9:09
  March
• 9:09
  where
• 9:10
  we
• 9:10
  ran
• 9:11
  a.
• 9:12
  And
• 9:12
  she
• 9:12
  kind
• 9:12
  of
• 9:12
  had
• 9:12
  that
• 9:13
  FOMO
• 9:13
  where
• 9:13
  she's
• 9:13
  like,
• 9:13
  I
• 9:13
  don't
• 9:14
  really
• 9:14
  want
• 9:14
  to
• 9:14
  like
• 9:14
  exclude
• 9:15
  half
• 9:15
  my
• 9:15
  list
• 9:16
  or
• 9:16
  however
• 9:17
  many
• 9:17
  people
• 9:17
  in
• 9:17
  my
• 9:18
  list.
• 9:18
  So
• 9:18
  I
• 9:18
  said,
• 9:18
  okay,
• 9:18
  we're
• 9:18
  going
• 9:19
  to
• 9:19
  drive
• 9:19
  two
• 9:20
  exact
• 9:20
  segments
• 9:21
  or
• 9:21
  two
• 9:22
  exact
• 9:22
  email
• 9:22
  flows.
• 9:23
  One's
• 9:23
  going
• 9:23
  to
• 9:24
  be
• 9:24
  to
• 9:24
  the
• 9:24
  people
• 9:24
  who
• 9:24
  have
• 9:25
  raised
• 9:25
  their
• 9:25
  hand
• 9:25
  and
• 9:25
  identified
• 9:26
  themselves
• 9:27
  as
• 9:27
  this
• 9:28
  particular
• 9:28
  need.
• 9:29
  And
• 9:29
  then
• 9:30
  the
• 9:30
  rest
• 9:30
  will
• 9:30
  just
• 9:30
  like
• 9:31
  exclude
• 9:31
  them
• 9:31
  for
• 9:31
  the
• 9:32
  rest
• 9:32
  of
• 9:32
  your
• 9:32
  list.
• 9:32
  And
• 9:32
  we're
• 9:32
  going
• 9:32
  to
• 9:33
  run
• 9:33
  it.
• 9:33
  So
• 9:33
  we'll
• 9:33
  say
• 9:33
  like
• 9:34
  primed
• 9:34
  launch
• 9:35
  list.
• 9:35
  Everybody
• 9:36
  else,
• 9:37
  the
• 9:37
  primed
• 9:37
  launch
• 9:38
  list
• 9:38
  like
• 9:39
  converted
• 9:39
  at
• 9:39
  I
• 9:40
  think
• 9:40
  it
• 9:40
  was
• 9:40
  like
• 9:40
  40%
• 9:41
  versus
• 9:42
  the
• 9:42
  other
• 9:42
  one
• 9:42
  that
• 9:43
  was
• 9:43
  like
• 9:43
  maybe
• 9:43
  5.
• 9:44
  Those
• 9:44
  are
• 9:44
  still
• 9:45
  really
• 9:45
  good
• 9:45
  numbers.
• 9:46
  And
• 9:46
  like
• 9:46
  that
• 9:46
  person
• 9:46
  that's
• 9:47
  having
• 9:47
  that
• 9:47
  FOMO
• 9:48
  can
• 9:48
  be
• 9:48
  like,
• 9:48
  oh,
• 9:48
  but
• 9:49
  the
• 9:49
  fibers.
• 9:50
  But
• 9:50
  like
• 9:50
  if
• 9:50
  you
• 9:51
  just
• 9:51
  grow
• 9:51
  your
• 9:52
  effort
• 9:53
  to
• 9:53
  or
• 9:53
  focus
• 9:54
  your
• 9:54
  effort
• 9:54
  on
• 9:54
  growing
• 9:55
  this
• 9:56
  launch
• 9:56
  list
• 9:56
  with
• 9:57
  intention,
• 9:58
  you
• 9:58
  can
• 9:58
  easily
• 9:59
  bump
• 9:59
  this
• 9:59
  up
• 9:59
  to
• 10:00
  a
• 10:00
  45,
• 10:01
  50%
• 10:01
  conversion
• 10:03
  versus
• 10:03
  hoping
• 10:04
  and
• 10:04
  holding
• 10:04
  on
• 10:05
  to
• 10:05
  this
• 10:05
  tiny
• 10:05
  little
• 10:06
  5%
• 10:06
  that
• 10:07
  converted.
• 10:07
  So
• 10:07
  that's
• 10:07
  what
• 10:08
  we're
• 10:08
  saying,
• 10:08
  like
• 10:08
  grow
• 10:08
  with
• 10:09
  intention.
• 10:09
  Like
• 10:10
  really
• 10:11
  identify
• 10:12
  who
• 10:12
  your
• 10:13
  prime
• 10:13
  audience
• 10:13
  is
• 10:14
  for
• 10:14
  these,
• 10:15
  like
• 10:15
  your
• 10:16
  launch
• 10:16
  topic,
• 10:16
  your
• 10:17
  launch
• 10:17
  pain
• 10:17
  point,
• 10:18
  all
• 10:18
  of
• 10:18
  those
• 10:18
  things.
• 10:18
  So
• 10:19
  that
• 10:19
  it's
• 10:20
  not
• 10:20
  just
• 10:20
  saying,
• 10:20
  Okay,
• 10:21
  I
• 10:21
  have
• 10:21
  10,000
• 10:21
  new
• 10:21
  people
• 10:22
  to
• 10:22
  my
• 10:22
  list.
• 10:23
  You're
• 10:23
  saying,
• 10:23
  okay,
• 10:23
  I
• 10:24
  have
• 10:24
  a
• 10:24
  thousand
• 10:25
  primed
• 10:25
  people
• 10:26
  to
• 10:26
  my
• 10:26
  list
• 10:26
  that
• 10:26
  I
• 10:27
  know
• 10:27
  based
• 10:28
  off
• 10:28
  of
• 10:28
  past
• 10:28
  data
• 10:29
  are
• 10:29
  going
• 10:30
  to
• 10:30
  convert
• 10:31
  very,
• 10:31
  very
• 10:31
  well.
• 10:32
  I'm
• 10:33
  going
• 10:33
  off
• 10:33
  script
• 10:33
  now,
• 10:34
  but
• 10:34
  I
• 10:34
  do
• 10:34
  want
• 10:34
  to
• 10:34
  talk
• 10:35
  about.
• 10:35
  So
• 10:35
  we're
• 10:35
  talking
• 10:35
  a
• 10:35
  lot
• 10:36
  about
• 10:36
  list
• 10:36
  building.
• 10:37
  But
• 10:37
  even
• 10:37
  before
• 10:38
  that
• 10:38
  I
• 10:39
  think
• 10:39
  we
• 10:39
  should
• 10:39
  give
• 10:39
  some
• 10:40
  ideas
• 10:40
  because
• 10:41
  I
• 10:41
  know
• 10:41
  from
• 10:42
  watching
• 10:42
  that
• 10:42
  kind
• 10:43
  of
• 10:43
  Instagram
• 10:43
  has
• 10:44
  stopped
• 10:44
  doing
• 10:44
  an
• 10:45
  Instagram
• 10:45
  thing
• 10:46
  for
• 10:46
  a
• 10:46
  lot
• 10:46
  of
• 10:46
  people.
• 10:47
  I
• 10:48
  think
• 10:48
  that
• 10:48
  when
• 10:49
  a
• 10:49
  lot
• 10:49
  of
• 10:49
  people
• 10:49
  think
• 10:49
  ramp
• 10:50
  up,
• 10:50
  they're
• 10:50
  thinking
• 10:50
  like,
• 10:50
  posted
• 10:51
  on
• 10:51
  Instagram,
• 10:51
  sharing
• 10:52
  my
• 10:52
  freebie
• 10:52
  on
• 10:52
  Instagram.
• 10:53
  And
• 10:53
  I
• 10:53
  just
• 10:53
  wanted
• 10:54
  to
• 10:54
  give
• 10:54
  some
• 10:54
  like
• 10:55
  other
• 10:55
  ideas
• 10:55
  of
• 10:56
  kind
• 10:56
  of
• 10:56
  what
• 10:56
  you
• 10:57
  can
• 10:57
  do
• 10:57
  as
• 10:58
  pre
• 10:58
  launch
• 10:58
  activities
• 10:59
  to
• 11:00
  start
• 11:00
  to
• 11:00
  build
• 11:00
  your
• 11:00
  list
• 11:00
  that
• 11:01
  might
• 11:01
  be
• 11:01
  even
• 11:01
  more
• 11:02
  effective
• 11:03
  than
• 11:03
  just
• 11:03
  posting
• 11:04
  on
• 11:04
  Instagram.
• 11:05
  So
• 11:05
  one
• 11:05
  of
• 11:05
  the
• 11:05
  things
• 11:06
  that
• 11:06
  I
• 11:06
  love
• 11:07
  to
• 11:07
  do
• 11:07
  is
• 11:07
  like
• 11:07
  audience
• 11:08
  borrowing,
• 11:09
  so
• 11:09
  setting
• 11:10
  up
• 11:10
  some
• 11:10
  strategic
• 11:11
  podcast
• 11:12
  tour
• 11:12
  that's
• 11:12
  going
• 11:13
  somewhere,
• 11:13
  kind
• 11:13
  of
• 11:13
  go
• 11:14
  out
• 11:14
  before
• 11:14
  where
• 11:15
  you
• 11:15
  share
• 11:15
  your
• 11:15
  freebies
• 11:16
  so
• 11:16
  you
• 11:16
  can
• 11:16
  get
• 11:16
  those
• 11:16
  people
• 11:16
  on
• 11:17
  your
• 11:17
  list.
• 11:17
  Maybe
• 11:18
  you
• 11:18
  have
• 11:18
  somebody
• 11:19
  in
• 11:19
  an
• 11:19
  adjacent
• 11:20
  field
• 11:21
  and
• 11:21
  you're
• 11:22
  taking
• 11:22
  over
• 11:22
  their
• 11:22
  newsletter
• 11:23
  or
• 11:24
  guesting
• 11:25
  in
• 11:25
  their
• 11:25
  community,
• 11:26
  or
• 11:27
  going
• 11:28
  into
• 11:28
  certain
• 11:28
  Facebook
• 11:29
  groups
• 11:30
  that
• 11:30
  are
• 11:30
  focused
• 11:30
  on
• 11:31
  certain
• 11:31
  things
• 11:31
  and
• 11:31
  kind
• 11:32
  of
• 11:32
  popping
• 11:32
  your
• 11:32
  freebie
• 11:33
  in
• 11:33
  there.
• 11:33
  I
• 11:33
  think
• 11:33
  there's
• 11:33
  so
• 11:34
  much
• 11:34
  more
• 11:35
  that,
• 11:35
  that
• 11:35
  you
• 11:35
  can
• 11:35
  do
• 11:36
  when
• 11:36
  you're
• 11:37
  posting
• 11:38
  on
• 11:38
  Instagram,
• 11:38
  posting
• 11:39
  on
• 11:39
  Instagram
• 11:39
  and
• 11:39
  really
• 11:40
  not
• 11:40
  seeing
• 11:41
  any
• 11:42
  traction.
• 11:43
  A
• 11:43
  lot
• 11:43
  of
• 11:43
  times
• 11:43
  that's
• 11:44
  not
• 11:44
  the
• 11:44
  freebie.
• 11:44
  It's
• 11:45
  that
• 11:45
  like
• 11:45
  the
• 11:45
  algorithm
• 11:46
  is
• 11:46
  new.
• 11:47
  I've
• 11:48
  even
• 11:48
  seen
• 11:48
  somebody
• 11:49
  say,
• 11:49
  like,
• 11:49
  it's
• 11:49
  become
• 11:50
  a
• 11:50
  pay
• 11:50
  to
• 11:50
  play
• 11:51
  platform
• 11:51
  now
• 11:51
  and
• 11:52
  that
• 11:52
  like,
• 11:52
  if
• 11:52
  you're
• 11:53
  going
• 11:53
  into
• 11:53
  a
• 11:53
  launch,
• 11:54
  you
• 11:54
  probably
• 11:54
  should
• 11:55
  get
• 11:55
  your
• 11:55
  little
• 11:56
  verified
• 11:56
  check
• 11:58
  post,
• 11:58
  you
• 11:59
  know,
• 11:59
  some
• 11:59
  post
• 11:59
  if
• 12:00
  you
• 12:00
  need
• 12:00
  to.
• 12:00
  Just
• 12:01
  if
• 12:01
  you're
• 12:01
  going
• 12:01
  to
• 12:02
  continue
• 12:02
  to
• 12:02
  use
• 12:02
  that
• 12:03
  as
• 12:03
  your
• 12:04
  launch
• 12:04
  vehicle.
• 12:05
  Yeah,
• 12:05
  I
• 12:05
  completely
• 12:06
  agree.
• 12:06
  I
• 12:06
  think
• 12:06
  Instagram
• 12:07
  is
• 12:07
  one
• 12:08
  the
• 12:08
  freest,
• 12:08
  lowest,
• 12:09
  lowest
• 12:10
  hanging
• 12:10
  fruit
• 12:10
  to
• 12:11
  like
• 12:12
  do.
• 12:12
  But
• 12:12
  there
• 12:13
  are
• 12:13
  so
• 12:13
  many
• 12:13
  other
• 12:14
  strategic
• 12:14
  ways
• 12:15
  to
• 12:15
  like
• 12:15
  get
• 12:15
  in
• 12:16
  front
• 12:16
  of
• 12:16
  the
• 12:16
  right
• 12:16
  people.
• 12:17
  Because
• 12:18
  Instagram
• 12:18
  really
• 12:18
  has
• 12:19
  just
• 12:19
  become
• 12:19
  that
• 12:19
  platform
• 12:20
  where
• 12:20
  if
• 12:20
  you
• 12:20
  hit
• 12:21
  post
• 12:21
  and
• 12:22
  you
• 12:22
  just
• 12:22
  like
• 12:22
  hope
• 12:23
  it
• 12:23
  makes
• 12:23
  it
• 12:23
  to
• 12:23
  the
• 12:24
  right
• 12:24
  people
• 12:24
  and
• 12:25
  when
• 12:25
  you
• 12:25
  remove
• 12:25
  the
• 12:26
  little
• 12:26
  bit
• 12:26
  of
• 12:26
  that
• 12:26
  like
• 12:27
  crossing
• 12:27
  your
• 12:27
  fingers
• 12:28
  and
• 12:28
  like
• 12:28
  hoping
• 12:29
  and
• 12:29
  you
• 12:29
  go
• 12:29
  and
• 12:30
  like
• 12:30
  intentionally
• 12:31
  place
• 12:31
  yourself
• 12:32
  in
• 12:32
  front
• 12:32
  of
• 12:32
  those
• 12:33
  people.
• 12:33
  I
• 12:34
  think
• 12:34
  you
• 12:34
  take
• 12:34
  a
• 12:34
  lot
• 12:35
  more
• 12:35
  control
• 12:35
  back
• 12:36
  into
• 12:36
  your
• 12:36
  hands.
• 12:37
  And
• 12:37
  I've
• 12:37
  seen
• 12:37
  a
• 12:38
  lot
• 12:38
  of
• 12:38
  people
• 12:38
  who
• 12:38
  do
• 12:38
  that.
• 12:39
  Like
• 12:39
  a
• 12:39
  lot
• 12:39
  of
• 12:39
  my
• 12:39
  clients
• 12:40
  do
• 12:40
  that
• 12:40
  big
• 12:40
  podcast,
• 12:41
  like
• 12:41
  tour
• 12:42
  right
• 12:42
  beforehand.
• 12:43
  And
• 12:43
  that
• 12:43
  is
• 12:44
  super
• 12:45
  successful
• 12:46
  in
• 12:46
  the
• 12:46
  sense
• 12:46
  that
• 12:46
  you
• 12:47
  are
• 12:47
  being
• 12:47
  like
• 12:48
  audience
• 12:48
  borrowing
• 12:49
  your
• 12:49
  long
• 12:50
  form
• 12:50
  content.
• 12:51
  You're
• 12:51
  something
• 12:52
  that's
• 12:52
  longer
• 12:52
  than
• 12:52
  a
• 12:53
  24
• 12:53
  hour
• 12:53
  lifespan
• 12:54
  on
• 12:54
  Instagram.
• 12:55
  Like
• 12:55
  you're
• 12:56
  giving
• 12:56
  yourself
• 12:56
  way
• 12:57
  more
• 12:57
  reach
• 12:58
  in
• 12:58
  a
• 12:58
  way
• 12:58
  that
• 12:58
  is
• 12:59
  so
• 12:59
  much
• 12:59
  more
• 13:00
  intentional.
• 13:00
  Yeah.
• 13:01
  And
• 13:01
  then
• 13:01
  all
• 13:01
  comes
• 13:02
  back
• 13:02
  to
• 13:02
  like
• 13:02
  future
• 13:02
  planning.
• 13:03
  Because
• 13:03
  obviously
• 13:04
  to
• 13:04
  be
• 13:04
  able
• 13:04
  to
• 13:04
  book
• 13:05
  a
• 13:05
  podcast,
• 13:05
  get
• 13:05
  on
• 13:06
  the
• 13:06
  podcast,
• 13:06
  have
• 13:06
  it
• 13:07
  come
• 13:07
  out
• 13:07
  before
• 13:07
  your
• 13:07
  launch,
• 13:08
  like
• 13:08
  that
• 13:08
  is
• 13:08
  not
• 13:09
  planning
• 13:09
  your
• 13:09
  launch
• 13:09
  a
• 13:10
  month
• 13:10
  before,
• 13:10
  that
• 13:10
  is
• 13:11
  planning
• 13:11
  your
• 13:11
  launch
• 13:12
  six
• 13:12
  months
• 13:13
  out.
• 13:14
  Another
• 13:14
  great
• 13:15
  thing
• 13:15
  if
• 13:15
  you're
• 13:15
  not
• 13:15
  borrowing
• 13:16
  audiences
• 13:17
  is
• 13:17
  to
• 13:18
  ramp
• 13:18
  up
• 13:18
  what
• 13:18
  we
• 13:19
  like
• 13:19
  to
• 13:19
  call
• 13:19
  your
• 13:19
  hero
• 13:20
  content
• 13:20
  and
• 13:21
  get
• 13:21
  super
• 13:22
  specific
• 13:22
  about
• 13:22
  that
• 13:23
  hero
• 13:23
  content.
• 13:24
  So
• 13:24
  if
• 13:24
  you
• 13:24
  are
• 13:25
  talking
• 13:25
  about
• 13:25
  gut,
• 13:25
  maybe
• 13:26
  you're
• 13:26
  doing
• 13:26
  a
• 13:26
  post
• 13:26
  about
• 13:27
  bloated,
• 13:27
  maybe
• 13:28
  you're
• 13:28
  doing
• 13:28
  a
• 13:28
  blog
• 13:29
  or
• 13:29
  a
• 13:29
  video
• 13:30
  about
• 13:30
  constipation,
• 13:31
  you're
• 13:32
  starting
• 13:32
  to
• 13:32
  kind
• 13:32
  of
• 13:32
  hit
• 13:32
  those
• 13:33
  key
• 13:33
  things
• 13:33
  in
• 13:34
  your
• 13:34
  larger
• 13:34
  form
• 13:35
  content.
• 13:36
  So
• 13:36
  that
• 13:36
  one,
• 13:37
  you
• 13:37
  can
• 13:37
  get
• 13:37
  SEO
• 13:38
  if
• 13:38
  you're
• 13:38
  on
• 13:38
  YouTube,
• 13:39
  you
• 13:39
  know
• 13:39
  that's
• 13:39
  a
• 13:39
  very
• 13:40
  searchable
• 13:40
  thing.
• 13:40
  But
• 13:41
  people
• 13:41
  are
• 13:41
  finding
• 13:42
  you
• 13:42
  through
• 13:42
  the
• 13:43
  searchable
• 13:44
  interwebs
• 13:45
  as
• 13:45
  well.
• 13:46
  And
• 13:46
  we
• 13:46
  know
• 13:46
  that
• 13:46
  that's
• 13:47
  like
• 13:47
  a
• 13:47
  lot
• 13:47
  of
• 13:47
  work
• 13:47
  on
• 13:47
  top
• 13:48
  of
• 13:48
  getting
• 13:49
  everything
• 13:49
  ready
• 13:49
  for
• 13:49
  the
• 13:50
  launch.
• 13:50
  So
• 13:50
  one
• 13:51
  thing
• 13:51
  that
• 13:51
  we
• 13:51
  did
• 13:51
  kind
• 13:52
  of
• 13:52
  just
• 13:52
  want
• 13:52
  to
• 13:52
  remind
• 13:52
  everybody
• 13:53
  is
• 13:53
  like
• 13:53
  really
• 13:54
  working
• 13:54
  smarter,
• 13:55
  not
• 13:55
  harder
• 13:55
  and
• 13:56
  what
• 13:56
  the
• 13:56
  content
• 13:57
  waterfall
• 13:57
  system
• 13:58
  is.
• 13:58
  So
• 13:58
  what
• 13:58
  that
• 13:59
  is
• 13:59
  is
• 13:59
  taking
• 13:59
  a
• 13:59
  big
• 14:00
  piece
• 14:00
  of
• 14:00
  content
• 14:01
  and
• 14:01
  then
• 14:01
  breaking
• 14:01
  it
• 14:02
  down
• 14:02
  into
• 14:02
  smaller
• 14:03
  bits
• 14:03
  so
• 14:03
  that
• 14:03
  it
• 14:03
  can
• 14:03
  go
• 14:04
  out
• 14:04
  into
• 14:04
  email,
• 14:05
  newsletter,
• 14:06
  Instagram.
• 14:07
  And
• 14:08
  this
• 14:08
  is
• 14:08
  something
• 14:08
  that
• 14:08
  we've
• 14:09
  seen
• 14:09
  really
• 14:09
  effective
• 14:10
  with
• 14:10
  smaller
• 14:11
  teams.
• 14:11
  Yeah,
• 14:12
  definitely.
• 14:12
  I've
• 14:12
  been
• 14:12
  using
• 14:13
  this
• 14:13
  strategy
• 14:14
  for
• 14:14
  my
• 14:14
  own
• 14:14
  posts
• 14:15
  and
• 14:15
  for
• 14:15
  some
• 14:15
  of
• 14:15
  my
• 14:15
  clients
• 14:16
  posts
• 14:16
  where
• 14:16
  we
• 14:17
  anchor
• 14:18
  it
• 14:18
  into
• 14:18
  a
• 14:19
  large
• 14:19
  searchable
• 14:20
  piece
• 14:20
  and
• 14:21
  then
• 14:21
  we
• 14:21
  trickle
• 14:22
  out
• 14:22
  pieces
• 14:22
  from
• 14:23
  that
• 14:24
  in
• 14:24
  the
• 14:24
  sense
• 14:24
  that
• 14:25
  they're
• 14:25
  reels,
• 14:26
  blogs,
• 14:26
  newsletters,
• 14:27
  and
• 14:27
  it
• 14:27
  all
• 14:28
  flows
• 14:28
  down
• 14:29
  where
• 14:30
  you
• 14:31
  created
• 14:31
  one
• 14:32
  masterpiece,
• 14:34
  your
• 14:34
  anchor
• 14:34
  core
• 14:35
  piece,
• 14:35
  and
• 14:36
  you
• 14:36
  just
• 14:36
  take
• 14:36
  bits
• 14:37
  and
• 14:37
  pieces
• 14:37
  from
• 14:38
  it.
• 14:38
  And
• 14:39
  you
• 14:39
  know
• 14:39
  what
• 14:39
  really
• 14:40
  I've
• 14:40
  noticed
• 14:40
  is
• 14:41
  that
• 14:41
  the
• 14:41
  anchor
• 14:42
  piece
• 14:42
  is
• 14:42
  so
• 14:43
  much
• 14:43
  more
• 14:44
  like
• 14:44
  when
• 14:44
  you're,
• 14:44
  you're
• 14:45
  focused
• 14:45
  on
• 14:45
  building
• 14:46
  out
• 14:46
  that
• 14:46
  content
• 14:47
  like
• 14:47
  waterfall,
• 14:48
  that
• 14:48
  anchor
• 14:48
  piece
• 14:49
  is
• 14:49
  so
• 14:49
  much
• 14:49
  more
• 14:50
  like
• 14:50
  thought
• 14:50
  through
• 14:51
  because
• 14:51
  you
• 14:52
  know
• 14:52
  you're
• 14:52
  pulling
• 14:52
  pieces
• 14:53
  from
• 14:53
  it
• 14:53
  that
• 14:54
  are
• 14:54
  going
• 14:54
  to
• 14:54
  give
• 14:54
  you
• 14:55
  like
• 14:55
  make
• 14:55
  it
• 14:55
  easier
• 14:55
  for
• 14:56
  you
• 14:56
  to
• 14:56
  create
• 14:56
  content
• 14:56
  off
• 14:57
  of
• 14:57
  it.
• 14:57
  So
• 14:58
  almost
• 14:58
  use
• 14:58
  your
• 14:59
  like
• 14:59
  anchor
• 15:00
  piece
• 15:00
  and
• 15:00
  then
• 15:00
  think
• 15:00
  breadcrumbs.
• 15:01
  Like
• 15:01
  you're
• 15:02
  not
• 15:02
  creating
• 15:03
  10
• 15:03
  new
• 15:04
  pieces.
• 15:04
  You're
• 15:05
  saying
• 15:05
  here's
• 15:05
  my
• 15:06
  big
• 15:06
  loaf
• 15:06
  of
• 15:06
  bread
• 15:06
  and
• 15:06
  I'm
• 15:06
  just
• 15:07
  going
• 15:07
  to
• 15:07
  take
• 15:07
  this
• 15:07
  piece
• 15:07
  off
• 15:08
  and
• 15:08
  drop
• 15:08
  it
• 15:08
  here,
• 15:08
  this
• 15:08
  piece
• 15:09
  and
• 15:09
  drop
• 15:09
  it
• 15:09
  there
• 15:10
  versus,
• 15:10
  you
• 15:11
  know,
• 15:11
  really
• 15:11
  just
• 15:11
  trying
• 15:12
  to
• 15:12
  like
• 15:12
  crank
• 15:13
  out
• 15:13
  100
• 15:14
  different
• 15:14
  pieces.
• 15:15
  Because
• 15:15
  if
• 15:15
  you're
• 15:15
  like
• 15:16
  a
• 15:16
  lot
• 15:16
  of
• 15:16
  the
• 15:16
  service
• 15:17
  providers
• 15:17
  or
• 15:17
  you
• 15:18
  know,
• 15:18
  business
• 15:18
  owners
• 15:18
  that
• 15:19
  I
• 15:19
  work
• 15:19
  with,
• 15:20
  you're
• 15:20
  also
• 15:20
  managing
• 15:21
  like
• 15:21
  one
• 15:21
  on
• 15:21
  one
• 15:21
  clients
• 15:22
  while
• 15:22
  you're
• 15:22
  trying
• 15:23
  to
• 15:23
  launch
• 15:23
  these
• 15:23
  one
• 15:24
  to
• 15:24
  many
• 15:24
  products.
• 15:25
  So
• 15:25
  it
• 15:25
  really
• 15:26
  is
• 15:26
  just
• 15:26
  work
• 15:27
  smarter
• 15:27
  and
• 15:27
  not
• 15:28
  harder
• 15:28
  in
• 15:29
  this
• 15:29
  case
• 15:29
  so
• 15:29
  you
• 15:30
  don't
• 15:30
  burn
• 15:30
  yourself
• 15:30
  out.
• 15:31
  Yeah.
• 15:31
  When
• 15:31
  you're
• 15:32
  doing
• 15:32
  long
• 15:32
  term
• 15:32
  searchable
• 15:33
  content
• 15:33
  like
• 15:34
  podcasts,
• 15:34
  YouTube,
• 15:35
  SEO,
• 15:36
  that
• 15:36
  is
• 15:37
  another
• 15:37
  thing
• 15:37
  that's
• 15:37
  going
• 15:37
  to
• 15:38
  help
• 15:38
  you
• 15:38
  build
• 15:39
  momentum
• 15:39
  for
• 15:40
  your
• 15:40
  future
• 15:40
  launches.
• 15:41
  Because
• 15:41
  unlike
• 15:41
  that
• 15:41
  Instagram
• 15:42
  post
• 15:42
  that
• 15:42
  you're
• 15:43
  going
• 15:43
  to
• 15:43
  post
• 15:43
  your,
• 15:43
  your
• 15:44
  launch,
• 15:44
  your
• 15:45
  anchor
• 15:46
  content
• 15:46
  is
• 15:46
  going
• 15:46
  to
• 15:47
  perform
• 15:47
  for
• 15:48
  years
• 15:48
  to
• 15:49
  come
• 15:49
  if
• 15:49
  you
• 15:50
  kind
• 15:50
  of
• 15:50
  like
• 15:50
  the
• 15:51
  right
• 15:51
  evergreen
• 15:52
  strategy.
• 15:53
  And
• 15:54
  my
• 15:54
  clients
• 15:54
  that
• 15:54
  I've
• 15:54
  seen
• 15:55
  that
• 15:55
  have
• 15:55
  been
• 15:55
  able
• 15:55
  to
• 15:55
  like
• 15:56
  break
• 15:56
  into
• 15:56
  the,
• 15:57
  you
• 15:57
  know,
• 15:57
  higher
• 15:58
  six
• 15:59
  figures
• 15:59
  in
• 16:00
  their
• 16:00
  business,
• 16:01
  they
• 16:01
  all
• 16:02
  have
• 16:03
  like
• 16:03
  a
• 16:03
  blog
• 16:03
  article
• 16:04
  or
• 16:04
  a
• 16:04
  podcast
• 16:05
  or
• 16:05
  YouTube.
• 16:06
  I
• 16:06
  know
• 16:07
  we
• 16:07
  like
• 16:07
  beat
• 16:07
  this
• 16:07
  over
• 16:07
  the
• 16:08
  middle
• 16:08
  of
• 16:08
  the
• 16:09
  time,
• 16:09
  but
• 16:09
  like
• 16:10
  we
• 16:10
  think
• 16:10
  it's
• 16:10
  just
• 16:11
  so
• 16:11
  important
• 16:11
  to
• 16:12
  building
• 16:12
  like
• 16:12
  a
• 16:12
  sustainable
• 16:13
  marketing
• 16:13
  ecosystem.
• 16:14
  Totally.
• 16:14
  And
• 16:15
  I
• 16:15
  mean
• 16:15
  like
• 16:15
  this,
• 16:16
  I
• 16:16
  guess
• 16:16
  like
• 16:16
  a
• 16:17
  little
• 16:17
  layer
• 16:17
  to
• 16:17
  this
• 16:18
  where
• 16:18
  it's
• 16:18
  like,
• 16:18
  don't
• 16:19
  just
• 16:19
  think
• 16:19
  of
• 16:19
  these
• 16:20
  things
• 16:20
  as
• 16:20
  like
• 16:21
  a
• 16:21
  one
• 16:21
  launch
• 16:22
  tactic
• 16:22
  and
• 16:22
  then
• 16:23
  we
• 16:23
  move
• 16:23
  on.
• 16:23
  Like
• 16:24
  any
• 16:25
  strategy
• 16:25
  that
• 16:25
  you're
• 16:26
  developing
• 16:26
  from
• 16:26
  a
• 16:26
  content
• 16:27
  marketing
• 16:27
  side,
• 16:28
  collaborations
• 16:29
  or
• 16:29
  anything
• 16:30
  along
• 16:30
  those
• 16:30
  ends
• 16:31
  are
• 16:31
  truly
• 16:32
  building
• 16:32
  that
• 16:33
  like
• 16:33
  ecosystem.
• 16:34
  System.
• 16:35
  Ecosystem.
• 16:37
  I
• 16:37
  guess
• 16:37
  you
• 16:37
  can't
• 16:37
  really
• 16:37
  say
• 16:37
  system
• 16:38
  afterwards,
• 16:38
  but
• 16:38
  like
• 16:39
  ecosystem
• 16:40
  where
• 16:40
  you're
• 16:41
  not
• 16:41
  just
• 16:41
  saying,
• 16:42
  okay,
• 16:42
  I'm
• 16:42
  growing
• 16:42
  my
• 16:43
  social
• 16:43
  following,
• 16:44
  okay,
• 16:44
  I'm
• 16:44
  growing
• 16:45
  my
• 16:45
  email
• 16:45
  list.
• 16:45
  Like
• 16:46
  it's
• 16:46
  all
• 16:47
  working
• 16:48
  together
• 16:49
  and
• 16:49
  it's
• 16:49
  the
• 16:49
  heartbeat
• 16:50
  that's
• 16:50
  going
• 16:50
  to
• 16:50
  support
• 16:51
  the
• 16:51
  next
• 16:51
  launch
• 16:52
  and
• 16:52
  then
• 16:52
  launch
• 16:52
  after
• 16:52
  that.
• 16:53
  You
• 16:53
  don't
• 16:54
  think
• 16:54
  siloed
• 16:54
  to
• 16:55
  like
• 16:55
  this
• 16:55
  launch.
• 16:56
  I
• 16:56
  just
• 16:56
  got
• 16:56
  to
• 16:56
  get
• 16:56
  through
• 16:57
  it.
• 16:57
  We're
• 16:57
  just
• 16:57
  going
• 16:57
  to
• 16:57
  do
• 16:58
  these
• 16:58
  collabs
• 16:58
  because
• 16:58
  you're
• 16:59
  going
• 16:59
  to
• 16:59
  build
• 16:59
  a
• 16:59
  relationship
• 17:00
  out
• 17:00
  of
• 17:00
  any
• 17:00
  podcast
• 17:01
  tours,
• 17:02
  out
• 17:02
  of
• 17:02
  anything
• 17:02
  like
• 17:02
  that
• 17:03
  that
• 17:03
  you
• 17:03
  can
• 17:03
  use
• 17:03
  for
• 17:04
  future
• 17:04
  and
• 17:04
  future
• 17:04
  and
• 17:05
  future.
• 17:05
  So
• 17:05
  yeah.
• 17:06
  Yeah.
• 17:06
  All
• 17:06
  right,
• 17:06
  so
• 17:07
  let's
• 17:07
  wrap
• 17:07
  it
• 17:07
  up
• 17:07
  with
• 17:07
  a
• 17:07
  quick
• 17:08
  recap.
• 17:09
  So
• 17:10
  the
• 17:10
  most
• 17:10
  important
• 17:11
  part
• 17:11
  of
• 17:11
  your
• 17:12
  launch
• 17:12
  is
• 17:12
  your
• 17:13
  ramp
• 17:13
  up
• 17:13
  there.
• 17:14
  We
• 17:14
  said
• 17:15
  it's
• 17:16
  going
• 17:16
  to
• 17:17
  be
• 17:17
  in
• 17:17
  a
• 17:17
  different
• 17:17
  amount
• 17:18
  of
• 17:18
  time
• 17:18
  depending
• 17:19
  on
• 17:19
  who
• 17:20
  you
• 17:20
  are,
• 17:20
  how
• 17:21
  big
• 17:21
  Your
• 17:21
  audience
• 17:21
  is
• 17:22
  what
• 17:22
  your
• 17:22
  launch
• 17:22
  goals
• 17:23
  are.
• 17:23
  If
• 17:23
  your
• 17:23
  launch
• 17:24
  goals
• 17:24
  are
• 17:24
  really
• 17:24
  big
• 17:25
  and
• 17:25
  your
• 17:25
  current
• 17:26
  audience
• 17:26
  is
• 17:26
  really
• 17:26
  small,
• 17:27
  you
• 17:27
  might
• 17:27
  need
• 17:27
  a
• 17:28
  six,
• 17:28
  six
• 17:28
  month
• 17:29
  ramp
• 17:29
  up.
• 17:29
  If
• 17:30
  your
• 17:30
  launch
• 17:31
  goals
• 17:31
  are
• 17:31
  okay
• 17:32
  and
• 17:32
  your
• 17:32
  list
• 17:33
  is
• 17:33
  huge
• 17:33
  and
• 17:33
  very
• 17:34
  warm,
• 17:34
  smaller
• 17:34
  ramp
• 17:34
  up.
• 17:35
  So
• 17:35
  this
• 17:35
  is
• 17:35
  going
• 17:35
  to
• 17:35
  be
• 17:35
  something
• 17:36
  that
• 17:36
  comes
• 17:36
  back
• 17:36
  to
• 17:37
  like
• 17:37
  judging
• 17:38
  where
• 17:38
  you're
• 17:38
  at,
• 17:38
  where
• 17:39
  your
• 17:39
  audience
• 17:39
  is
• 17:39
  at
• 17:40
  and
• 17:40
  being
• 17:40
  really
• 17:41
  intentional
• 17:41
  about
• 17:42
  when
• 17:43
  you're
• 17:43
  starting
• 17:43
  the
• 17:44
  preparation
• 17:44
  for
• 17:45
  your
• 17:45
  launch.
• 17:45
  Because
• 17:46
  building
• 17:46
  your
• 17:47
  list
• 17:47
  and
• 17:47
  warming
• 17:48
  up
• 17:48
  the
• 17:48
  audience
• 17:48
  that
• 17:48
  you
• 17:49
  already
• 17:49
  have
• 17:49
  is
• 17:49
  super
• 17:50
  important.
• 17:51
  And
• 17:51
  the
• 17:52
  next
• 17:52
  really
• 17:52
  important
• 17:52
  thing
• 17:53
  is
• 17:53
  to
• 17:53
  focus
• 17:53
  on
• 17:54
  quality,
• 17:55
  not
• 17:55
  quantity.
• 17:56
  We
• 17:56
  don't
• 17:56
  want
• 17:56
  to
• 17:56
  just
• 17:56
  be
• 17:56
  calling
• 17:57
  any
• 17:57
  leads
• 17:58
  in,
• 17:58
  we
• 17:58
  want
• 17:58
  to
• 17:59
  be
• 17:59
  calling
• 17:59
  in
• 17:59
  the
• 17:59
  ideal
• 18:00
  leads
• 18:01
  for
• 18:02
  our
• 18:02
  offer.
• 18:03
  And
• 18:04
  then
• 18:04
  the
• 18:04
  number
• 18:04
  three
• 18:05
  thing
• 18:05
  is
• 18:05
  just
• 18:05
  keep
• 18:05
  in
• 18:06
  mind
• 18:06
  is
• 18:06
  like
• 18:07
  Instagram
• 18:07
  is
• 18:07
  not
• 18:08
  your
• 18:08
  only
• 18:08
  avenue
• 18:09
  to
• 18:10
  build
• 18:10
  your
• 18:11
  list
• 18:11
  to
• 18:11
  support
• 18:12
  your
• 18:12
  launch.
• 18:12
  You
• 18:13
  really
• 18:13
  want
• 18:13
  to
• 18:13
  make
• 18:13
  sure
• 18:13
  that
• 18:14
  you're
• 18:14
  taking
• 18:14
  a
• 18:15
  multi
• 18:16
  channel
• 18:16
  approach
• 18:16
  to
• 18:17
  kind
• 18:17
  of
• 18:17
  build
• 18:17
  in
• 18:17
  a
• 18:18
  little
• 18:18
  bit
• 18:18
  of
• 18:18
  insurance
• 18:19
  so
• 18:19
  that
• 18:19
  if
• 18:19
  one
• 18:20
  channel
• 18:20
  is
• 18:20
  not
• 18:20
  performing
• 18:21
  well,
• 18:22
  that's
• 18:22
  not
• 18:22
  your
• 18:23
  only
• 18:23
  channel
• 18:24
  that
• 18:24
  you're
• 18:24
  relying
• 18:24
  on
• 18:25
  for
• 18:25
  your
• 18:25
  launch.
• 18:26
  So
• 18:26
  if
• 18:26
  you
• 18:26
  are
• 18:26
  leading
• 18:27
  into
• 18:28
  a
• 18:28
  launch,
• 18:29
  just
• 18:29
  make
• 18:29
  sure
• 18:29
  you
• 18:29
  don't
• 18:29
  skip
• 18:30
  this
• 18:30
  ramp
• 18:30
  up
• 18:30
  part.
• 18:31
  If
• 18:31
  you
• 18:31
  found
• 18:31
  this
• 18:31
  episode
• 18:32
  helpful,
• 18:33
  share
• 18:33
  it
• 18:33
  with
• 18:33
  the
• 18:33
  biz
• 18:34
  bestie,
• 18:34
  drop
• 18:35
  us
• 18:35
  a
• 18:36
  Note
• 18:36
  in
• 18:37
  the
• 18:37
  DMs
• 18:37
  or
• 18:38
  email,
• 18:39
  whatever
• 18:39
  works
• 18:40
  when
• 18:40
  you're
• 18:41
  launching
• 18:41
  next
• 18:41
  because
• 18:42
  I
• 18:42
  would
• 18:42
  love
• 18:42
  to
• 18:42
  follow
• 18:42
  along.
• 18:43
  I
• 18:43
  don't
• 18:43
  know
• 18:43
  about
• 18:43
  you,
• 18:43
  Jess,
• 18:44
  but
• 18:44
  I
• 18:44
  think
• 18:45
  I
• 18:45
  can
• 18:45
  add
• 18:46
  one
• 18:46
  more,
• 18:47
  one
• 18:47
  more
• 18:47
  inbox
• 18:48
  or
• 18:48
  email
• 18:48
  to
• 18:48
  my
• 18:48
  inbox,
• 18:49
  especially
• 18:49
  when
• 18:49
  you're
• 18:50
  going
• 18:50
  through
• 18:51
  it.
• 18:51
  So
• 18:51
  next
• 18:52
  week
• 18:52
  we're
• 18:52
  going
• 18:52
  to
• 18:52
  be.
• 18:53
  Talking
• 18:53
  about
• 18:54
  pricing
• 18:54
  strategies
• 18:55
  and
• 18:55
  how
• 18:55
  to
• 18:56
  maximize
• 18:57
  your
• 18:57
  revenue
• 18:58
  during
• 18:58
  the
• 18:58
  launch
• 18:58
  of
• 18:59
  different
• 18:59
  things
• 18:59
  that
• 18:59
  you
• 18:59
  can
• 19:00
  do
• 19:00
  that
• 19:00
  once
• 19:00
  you
• 19:01
  have
• 19:01
  all
• 19:01
  these
• 19:01
  people's
• 19:02
  attention
• 19:02
  and
• 19:02
  eyeballs
• 19:03
  on
• 19:03
  your,
• 19:04
  yourself
• 19:05
  and
• 19:05
  your
• 19:05
  business.
• 19:06
  How
• 19:06
  can
• 19:07
  you
• 19:07
  maximize
• 19:08
  and
• 19:08
  get
• 19:08
  the
• 19:09
  most
• 19:09
  money
• 19:09
  of
• 19:10
  all
• 19:10
  that
• 19:10
  not
• 19:10
  leave
• 19:11
  any
• 19:11
  money
• 19:11
  on
• 19:11
  the
• 19:11
  table?
• 19:12
  I
• 19:12
  was
• 19:12
  like,
• 19:12
  get
• 19:12
  the
• 19:12
  most
• 19:12
  money
• 19:13
  off
• 19:13
  the
• 19:13
  table.
• 19:14
  Not
• 19:14
  even
• 19:15
  any
• 19:15
  money
• 19:15
  on
• 19:15
  the
• 19:15
  table.
• 19:15
  We're
• 19:16
  going
• 19:16
  to
• 19:16
  maximize
• 19:16
  the
• 19:16
  launch
• 19:17
  because
• 19:17
  it's
• 19:17
  a
• 19:17
  lot
• 19:17
  of
• 19:17
  work
• 19:17
  and
• 19:18
  we
• 19:18
  want
• 19:18
  to
• 19:18
  make
• 19:18
  sure
• 19:18
  that
• 19:18
  we're
• 19:19
  getting
• 19:19
  a
• 19:19
  nice
• 19:19
  big
• 19:19
  cash
• 19:20
  injection
• 19:20
  for
• 19:21
  our
• 19:21
  next
• 19:21
  one.
• 19:22
  Amazing.
• 19:23
  Until
• 19:24
  next
• 19:24
  time,
• 19:25
  we
• 19:25
  are
• 19:25
  rooting
• 19:26
  for
• 19:26
  you.