Why More Women in Our Age Group Are Starting Businesses (and Why It’s Not Slowing Down)

Just A Number Show: Digital Products & Income for Women Over 40 · Feb 19, 2026 · 9m

You ever look around and think, “Why are so many women in our age group starting businesses right now?”

It’s not your imagination — and it’s not just one type of woman doing it.

In this episode, Trish talks about what’s actually driving the surge: experience finally getting recognized as valuable, “security” feeling different than it used to, and why ownership and flexibility are becoming non-negotiables for a lot of us.

You’ll also hear Trish’s own origin story — how she was consulting as an instructional designer inside a large legal firm, got nudged by her boss to finally start her…