Latest / Brandon Fogal Evolution / #5 - Rethinking Marketing: The New Era of Business Strategy

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#5 - Rethinking Marketing: The New Era of Business Strategy · Brandon Fogal Evolution

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  Do we have to be serious in business? It is a reflection whether you are professional.
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  Look at that kid. Look at that kid. Am I being professional? And competency.
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  Is there a direct correlation between professionalism and competency?
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  All right. So my name is Brandon Fogel. Thank you for jumping in today.
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  Today we are talking all things marketing, all things marketing.
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  And are you a small to medium business owner, entrepreneur? Do you just work
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  at a business? You show up someday at some building.
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  You don't even know what you're doing, but you go there anyways,
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  because we're told to go there. We're told to do those types of things.
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  That's what we got to do. We got to work. We got to work for a living.
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  We got to work to the night is young to the day is bright.
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  Let me just say this. It is a wonderful thing to be living the American dream.
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  And with the new age of social media, of content creation,
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  kids, I mean, kids today, kids today, Gen Z, Gen Z that are coming to fruition,
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  that are growing up in this age, this is all they've ever known.
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  And who knows with the future, with AI technology and everything just getting so much more advanced,
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  so much more futuristic, that where are we going as American citizens, as a species.
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  My gosh, my voice breaks, but it breaks for you. It breaks for you.
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  We are talking about having, as a business owner, having a marketing strategy
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  that is going to bring you results, that is going to be fun along the way,
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  that is going to just get your creative juices flowing.
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  So this is the new era, the new era.
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  We have stepped in to a brave new world. We have stepped into a new age of marketing.
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  We are rethinking marketing because the ways that we have been doing it for
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  the longest time, we are told that it is all about sales.
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  Being a salesy person, there is the things that turn people away,
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  the used car salesman, a stereotypical that we all have in our mind.
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  And Americans, if someone brings
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  up sales, it brings up that you have something that they might want.
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  They get put in the position where they think that they're going to be sold
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  to. their antennas go up and their guard goes up.
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  There is a complete change in the way that they are viewing the situation,
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  the way that they are viewing you.
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  And because we don't want to be sold to, we don't want to be sold to.
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  And that is why it is so nauseating the thought of telemarketing of.
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  Cold calling and spamming people's emails and just spamming the hell out of
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  everyone so that we can gain the few.
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  So that we almost take the chance of tarnishing the perception that people would
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  have of us and our businesses so that we can gain the few.
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  If we see an ad pop up on our devices, we're watching something,
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  we're having a good time and an ad pops up, we want to get as far away from
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  that ad as possible. The whole change, it all, it started with TiVo.
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  TiVo, I don't know, the youngins out there have no idea what TiVo is,
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  but it started there and it turned into DVR that it was a way that we had beat the system.
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  American citizens, we had beat the system that we do not have to watch TV anymore
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  and be fed a commercial every 30 seconds, but rather we could record the whole
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  thing and watch what we actually want to watch.
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  So I'm just saying this, I'm just saying this, we need to rethink if you're
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  a business owner, if you just work anywhere that you are wanting someone to
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  buy what you offer and what you have,
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  we need to rethink how we are doing it because the world is constantly evolving.
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  Everything is always evolving and we are getting more and more advanced as a
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  civilization and as a people, how do we rethink our marketing efforts?
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  How do we rethink and change so that we are not just spinning our wheels,
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  wasting our time and just annoying the hell out of everyone out there that we
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  come across? There is a way, there is a way.
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  And these videos that I'm going to start creating, these videos that this podcast
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  that we are, that we are rolling, that we are doing, it's going to be geared
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  at rethinking the whole construct and
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  of marketing, of being a salesperson. We will just be like rats on a treadmill
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  and just doing the same thing over and over because no one out there is rethinking this.
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  No one out there is changing the thought pattern.
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  And it's like, my whole thing is we need to come together. I'm all about collaboration.
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  I'm all about working with others, linking arms, because we are our best when
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  we are doing it alongside others?
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  And how do we change what we are doing and do it in a way that is profitable? It can be done.
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  You could say it's a necessary evil that we have to, but I don't think it is.
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  And I'm going to push against that. I'm going to fight against that with all I've got.
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  It's not to say that we completely throw it out immediately,
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  but we need to start changing the way that we are doing.
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  We need to start changing that it doesn't actually have to be this way.
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  How do we create something that puts your service,
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  your product in front of the right people at the right time and something that
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  they actually want to watch and that they actually want to buy into and they
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  don't want to just scroll past it as fast as possible.
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  But it's something that it's not going to annoy everyone so you can gain the few,
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  but it's going to target and specifically go after the few that are in dire
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  need of what you offer and that would actually benefit immediately for what you offer.
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  And it happened right away. It's not rocket science, but it takes a mind shift,
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  a complete mind shift, so that we get out of this where it has to be this way.
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  All right. So I'm not saying throw out the baby with the bathwater.
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  There is going to be a part of cold calling.
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  There is going to be a part of cold emailing because until we can get past that,
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  until we can get past that, but it starts with, we got to shift.
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  We got to change our thought processes. It can be done. It can be done, but how do we do it?
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  How do we do it? I'm not going to, I'm not going to give you just, this is the solution.
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  Dial that number in. You got, I got the solution for you. One size fits all.
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  It's what you got, but it's, it starts with the mind.
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  I presented the problem as business owners, we are all about solving problems.
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  Because if there's anything we know about this world, people got problems.
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  And a lot of times, mo' money, mo' problems. And it actually is true.
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  I mean, a lot of times, it's not the more money, more problems.
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  It's, for the most part, it's.
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  You just start being paranoid. You get paranoid that you lose your money.
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  You get paranoid that you lose your money as opposed to just keeping the thought
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  that having an open hand, having an open hand, whatever goes in,
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  I'm not going to tightly squeeze.
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  I'm going to have an open hand and generously give what I have,
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  not be selfish in what I have.
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  Completely refeeding the combustible engine that is my business so that it is
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  going to flourish, but not just hoarding what I gain to myself, but continually.
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  It should not be a second thought, but we should immediately be pouring back
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  into our business, what we generate, and then also be completely open to generously
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  give it to those who need or are in need.
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  And that's a tough thing. It goes against all human nature.
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  It goes against all that is in our hearts because we're all about security and
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  we are all about, I got to take care of my own before I can take care of others.
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  And I fall into this same trap.
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  A lot of times you don't get to the others. You just completely,
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  continually focus on your own self, me, myself, and I.
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  So it's all about, we got to name the problem.
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  And it is a problem. I'm not going to sit back and just say it's not and say,
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  well, it just got to be this way.
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  I'm going to continually call out it does not have to be this way,
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  as in just sales being a nauseating word and marketing being a nauseating word,
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  but putting in front of people what is actually going to help them.
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  Because if you're a business owner, I am sure whoever's looking into this right
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  now and seeing me, I am sure you have a heart that wants to help people.
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  As humans, we, by nature, we want to help people.
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  We want to be productive. We want to know that we're making a difference and
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  having significance and making a significant impact in others' lives.
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  And it is possible. It is possible without having the necessary evil of sales and marketing.
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  And I'm not saying buy my product, buy my product.
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  But if I can do something that can help you in any way, I want to do that.
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  Because I found that a lot of times I naturally want to make everything about
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  me. And what am I getting out of this?
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  What am I getting out of this? As opposed to changing my thought process and
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  thinking, how can I help someone else? even though it might even hurt me in
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  the short run, how can I help someone else?
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  How can I not clench some type of lead or some type of way that's going to just
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  make my business explode?
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  And how can I actually just bring it down and share it with others?
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  How can I bring value to others, even though it might not make me the most money
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  and make my business grow immediately? but if I'm helping others,
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  it's going to, it's going to change the course of their history,
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  the course of their lives.
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  And it's, it's overall going to be good.
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  Everything is going to return to you 10 fold, a hundred fold, what you, what you do.
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  And it's like having that mindset that what I'm doing, ultimately I need to
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  be doing it for others. And if I'm doing that.
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  It's going to lead to good for me and my business.
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  We as Americans, we are so individualistic. We are so about what we,
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  what can we accomplish? How can our business thrive?
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  As opposed to most of the rest of the world is more about communal living.
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  It's not so individual, individualistically tied.
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  It is more, if it's just me, if I'm just going to the top and I'm just getting
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  up there, I'm not bringing everyone else with me. I think we need to change that.
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  Like he's a socialist. He's a communist. No, that's, those are ugly words,
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  ugly words, yucky words.
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  I'm just saying we need to change our whole thought pattern and the way that
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  we are doing business so that it isn't just what can I get as opposed to what can I give?
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  If I can give something that's going to help others,
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  that's infinitely more important than what can I get out of this,
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  this short-term gain for myself and my business, but what can I just flip the
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  switch and what can I bring to others?
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  We need to be having, I love this word. It's a word I absolutely love and adore.
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  And I say adore, some words are tough to say. Some words are tough to say,
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  but that I absolutely love, it is conversations.
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  It is conversations. I love conversations. I would, even though I myself am
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  not an eccentric dude, I am not a outgoing crazy man. I'm not extrovert.
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  I'm inherently introvert. And I know a lot of people out there are introverts,
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  but it doesn't matter if you're an introvert, extrovert. It doesn't matter.
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  Even the introverts, they still want to have those conversations.
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  They still want to be around people and to have those conversations,
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  even though it might make them uncomfortable deep down inside.
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  They want them. They want them.
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  Because if we're having conversations with people, that is going to be the way
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  that we're going to find out what others are wanting, find out what others are needing.
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  But like I said, it's not rocket science to know what others are needing.
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  Just put yourself in their shoes, putting yourself in other people's shoes and
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  saying, if I was the business owner and I was, say.
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  An HVAC business owner or I owned a restaurant or I owned a car dealership or I owned whatever.
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  They have a specific mindset. They have things that they need to do and things
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  that are going to drive their business forward.
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  And it's putting yourself in those shoes because at the end of the day,
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  we're still all going home.
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  We're still going to sleep in our own beds. We're still have anxiety and anxiousness
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  about how am I going to take care of and make my business grow and take care of my family?
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  Because at the end of the day, people are just people.
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  It doesn't matter. And that's why I just want to just bring down this, this chasm so we can,
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  that people can focus that our business owners can focus on being the best at
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  what they are doing so that they don't have to just annoy people to get in front
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  of them, but so that the people that need what they have come to them,
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  we need to flip it. We need to flip it.
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  We need a flip of us just targeting and going after people as opposed to people
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  knowing who you are, what you offer in crucial, clear detail,
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  and so that they would come to you.
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  So that if I got something, I know who to go to.
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  I know immediately who to go to because you are out there.
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  You are in their presence. You are in their world.
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  You're in their life. And it's not in a repulsive way.
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  It's not like, get the ad away. I don't want no more ads. I don't want more
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  ads. I want to go cry. So many ads.
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  But it can be done. We got to name the problem for what it is.
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  There are a lot of ways, specific ways that we can do this, but it's going to
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  look different for everyone.
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  It's going to look different for everyone, specific techniques,
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  tools that we utilize to bring in business for ourselves and to get our name
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  and our brand awareness out there.
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  But there are ways. I have to bring this up because if you are anybody who's
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  anybody and you are in the marketing stratosphere, you are familiar with Go High Level.
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  It is the way of the future. It is what marketing is, but it's,
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  can we take Go High Level and use it in a way that is going to be used to its max capacity?
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  And how do we even rethink Go High Level? And how do we specifically streamline
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  the techniques that it creates?
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  Because it has specific tools that are just leaps and bounds above everyone
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  else. and it is the future. It is the future.
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  It is the future. That's why there are so many things. And if someone's checking
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  in here and has not even heard of Go High Level and all that it can do.
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  It is for people that are agency owners, marketing agency owners,
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  that it gives them the best tools in their tool belt to immediately drive leads
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  and immediately bring in new business and new clients.
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  In a way, it's a CRM itself. It has a lot of things that it offers.
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  It's like a one-stop shop for your marketing needs.
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  And I don't want to overhype it, but a lot of people that aren't in this,
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  this arena, they're not, they don't, they're not familiar with it.
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  So there is so many things that they don't know about it.
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  And I would say like a lot of the people that you're going to run across,
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  if you're a business owner,
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  what they got under their hood is go high level and it's who can run it and
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  use it in a way that is going to be most effective for said business owner,
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  for that person in what they are wanting to accomplish.
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  So some, a couple of things about go high level. And there's,
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  it's like, it's a behemoth of a marketing tool that you can, that is available.
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  It has so much to it. Whether you choose to have a agency run it for you,
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  or you can run it yourself.
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  I want to offer out there and put out there what, what is going to help someone?
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  Because at the end of the day, I want to, whenever I am talking to a business owner,
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  when I'm talking to someone that is an entrepreneur that wants to grow in their
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  business and make money and flourish and thrive because that's what we're called
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  to do. We're called to be productive as people.
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  And there is the brotherhood of humanity. We are all in this together.
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  It's not, you're over there and I'm over here. I need to somehow get the most
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  out of this life, just suck it all in, be a vacuum that sucks in all the life
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  from everything so I can thrive, but rather I need to be a vacuum in reverse.
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  How can I be spreading out there,
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  goodness and greatness to others, helping others' businesses thrive.
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  If there's something I could come across that someone said, yeah,
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  that actually, that helped me out. That helped me out a lot.
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  That is what I want to do.
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  The great philosopher Jay-Z said, I am not a businessman. I am a businessman.
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  And that is such an awesome quote.
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  And it changed my whole thought process on businesses because I,
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  I was always like, just turned away from businesses and, and all that because I am,
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  I hate rigidity being rigid and just being like fake a plastic face.
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  So that I like, so that people look at me and like, I, Oh, he's professional. He's got it together.
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  He's like that where it's like, I'm just, I'm a real human being and I want
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  to be a real human being to others.
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  I want to be authentic and real so that people see like, man, I made a bad call.
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  I'm going to, I'm going to tell you where I screwed up. I'm going to,
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  I'm going to show you, man, I screwed up here. So this is a way that,
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  so you don't screw up there.
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  How do we just install those rocket engines on our businesses and install them
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  on each other so that we are thriving together?
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  Like I can't, I can't get it across how I'm actually in my heart wanting to get it across that.
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  I want you all to see that I genuinely want to help others.
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  And I think, and I, And I believe a lot of people out there that have businesses
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  that are running businesses want to do the same thing because what you got is
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  good and what you got could help others.
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  But how do you get it to those people that actually need it?
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  There's a lot of ways we can do it. And I bring up high level because I use Go High Level.
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  It is the engine, the combustible engine of my business, what I can offer because
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  we need to link arms together.
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  And I've linked arms with GoHighLevel. And I know that there's so many great
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  things it can do in itself that I could not do of myself.
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  And there's things that I can do that it can't do.
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  And that's why it in itself is a platform for agency owners,
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  because it knows that it's focusing on how do I create the best tool,
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  the best technology available for agency owners, for business owners so that
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  they can put their stuff in front of the right people at the right time and
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  get the most bang for their buck.
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  But it's so focused on that so that agency owners out there are out there bringing
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  those services to the business owners that need it. That's in a nutshell.
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  Go High Level is this global business that is, it's huge.
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  Like I said, I hate using the word ginormous yet. I still love using the word
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  ginormous. I don't know why it is.
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  There are certain words that you just can't get out of your mind. You can't move on.
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  But it is a tool that has so many different things that people can use right away.
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  And as an agency owner, I have the ability to run campaigns and develop strategies
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  that are going to put what you have and put it in the right way in front of
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  people immediately to get those immediate leads to buy into what you are selling,
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  what they are needing, What people are needing, it's not just you,
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  like I said, it's people don't like to be sold to.
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  People like to buy. We are by nature consumers.
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  When I am going out there and I need, I'm needing to buy something.
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  I want to know I'm getting the best deal.
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  I don't care what you give me. I don't care how much it costs.
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  I just want to know that I am getting the best deal.
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  I, that's all I want. I mean, and how do we as business owners make sure the
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  people that are coming to us, we are giving them the exact best deal they need.
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  We're not putting anything off the table.
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  We're not hiding something that is might cost more because we're worried that
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  they don't have the money.
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  If it costs more, it still might be the best thing for them.
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  We're giving them the best option available so that they come away,
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  that they're walking away, that they have bought in and that they are getting
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  the best service and product available so that they know that they can trust you.
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  They can trust you because it is a game of trust.
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  This world has, it has hardened us to trusting others.
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  We are so focused on ourselves that we are so burnt.
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  Everybody gets so burnt of everyone and you think you can't trust anybody. I'm going to fail.
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  Me, myself, and I, I am going to fail in a number of ways, but I'm going to
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  be a person that's going to say.
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  I screwed up. I screwed up in here, but I'm going to do everything I can to
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  fix it and to make sure it doesn't happen and to help others so that they don't
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  falter the same way I do. And I did.
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  I am going to be a person that I don't care, even though it doesn't look pretty
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  as a business owner, even though it's just changing the whole dynamic and thought
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  process of business. It doesn't need to be a filthy word.
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  Sales doesn't need to be a filthy word. We need to change the word.
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  We need to change the whole way we view the word because it's trust. It's trust.
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  You don't want to buy it from someone because you don't trust them.
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  And a lot of times on us, on the other end of the screen and on the other end
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  of the table, we have to develop that trust as opposed to starting with that trust factor.
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  Trust is off the table because we immediately trust who we are looking at,
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  who we are looking in the eyes and talking to, we immediately trust them.
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  We know that they have our best outcome at heart.
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  When we come across from some of the, whether it's through a screen,
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  because a lot of things we are
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  going into, whether it's the metaverse or whatever, we are going into it.
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  That is going to be the trajectory that we are going in that.
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  I don't know if it's going to be exactly the metaverse or it's going to be from
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  that, but it's going to feel like that.
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  So that Whether we are our digital self talking to another person,
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  their digital self, either way, trust is removed.
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  That should be a non-negotiable issue, trust.
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  I'm going to do what is going to help you. And we're going to start from that.
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  What I'm doing is going to, I
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  don't care if it hurts me, I am going to foundationally do what helps you.
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  And so, and that's, we, we just come to the table as in that is who we're looking
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  across so that we're not so scared of being burnt.
• 23:37
  We're not so scared and so worried about being just taken and just being sold
• 23:42
  to, but we are getting the best bang for our buck and what we,
• 23:46
  that's going to help our business grow and thrive.
• 23:49
  And there are ways, there are tools available. Like I said, with,
• 23:53
  I'm, I'm not going to be a, an agency owner that hides. I use go high level.
• 23:58
  Go high level is amazing.
• 24:00
  I will not do anything but scream how amazing it is.
• 24:03
  Scream sounds kind of weird, but it is good.
• 24:06
  But I'll also say when it's not so great, there are some things that it could improve on,
• 24:11
  but the whole focus of the go high level team is to continually improve go high
• 24:19
  level and the engine that it is and what it's going to drive to your business.
• 24:24
  It's going to send out stuff that it's going to specifically target people that
• 24:28
  need what you want and put it in front of people that need what you want.
• 24:32
  Wait, wait, not what you want, that need what you have.
• 24:36
  I'm not a perfect person. I'm not a perfect speaker. I say things, I miss say things.
• 24:41
  I don't say things right. I misspeak sometimes, but I'll tell you if I misspeak
• 24:45
  and a lot of times you'll probably catch me before I even catch myself,
• 24:47
  but it is an awesome, amazing tool.
• 24:51
  And there are so many things, parts of it that just can be like,
• 24:54
  it can transform your business.
• 24:57
  Whether my agency is running it for you and running your campaigns,
• 25:01
  or if you're just running it yourself, you're using Go High Level,
• 25:05
  it can completely change the possibilities for your business and what your business
• 25:10
  can do for others and how it can just go crazy as in just thrive.
• 25:16
  And you can continually focus on making your product, your service better.
• 25:20
  And you don't have to worry about, am I going to be getting in front of the right people?
• 25:24
  Am I going to, are the people out there that need what I have,
• 25:27
  are they going to be seeing it?
• 25:28
  Are they going to be calling me? Are they going to be, am I going to be getting it in front of them?
• 25:33
  So I think I just want to be a person that links arms and that collaborates,
• 25:38
  that collaborates with other business owners and other entrepreneurs,
• 25:42
  other creators, other people that are just wanting to make a difference and
• 25:46
  make our American economy just become huge and great and awesome.
• 25:51
  And how that we do not need to be isolated. We do not need to be individualistic.
• 25:57
  We do not need to be just me, myself, and I and the four walls that is my business.
• 26:01
  But how do we team up with others?
• 26:04
  How do we join and lock hands with others that are of like mind that want to do those same things?
• 26:10
  So there are so many different things and I'm going to be creating more and more of these videos,
• 26:15
  but I'm going to leave a link if you want to like see what go high level offers,
• 26:19
  or if you want even more information of how we can help you or even team up
• 26:24
  with you, I would, I would love that opportunity.
• 26:27
  So, but I'm not going to be a salesperson. I'm not going to be a person that
• 26:30
  just tries to sell you. If I can do something that's going to help you, I want to do it.
• 26:34
  But if this is, if you're watching this video and you're just seeing,
• 26:38
  and this is open your to what go high level is or what this whole mind shift,
• 26:43
  this rethinking sales and marketing.
• 26:45
  If this is reaching you and has helped you in that way, I'm thankful for that. And I want to do that.
• 26:51
  So whatever I can do, I want to be, I want to be there and available for you.
• 26:56
  There are so many things and we have the tools available and it's complete.
• 26:59
  It's being ready to innovate, being that innovative, creative mind.
• 27:04
  How am I going to get what I offer in front of the right people at the right
• 27:08
  time. And there's so many services available.
• 27:10
  There's so many tools in our arsenal that we can use, but it doesn't need to
• 27:15
  be about, I got to just like a shotgun and just try to,
• 27:18
  that might be a kind of graphic, but of like, just cover as many things as I
• 27:23
  can and try to just find our way into the people out there, find our way into their presence.
• 27:28
  People want to be wanted. People want to be chased.
• 27:32
  That might sound a little weird. People want to be chased to pursuit,
• 27:35
  or maybe that's just women. Maybe that's just women. Maybe that's not businesses. I don't know.
• 27:39
  I don't know. Are you, are you, are you a business owner that you,
• 27:41
  I guess a lot of business owners, they don't want to be chased and pursued. Maybe not. I don't know.
• 27:46
  They want to find the right person, the right someone. And really,
• 27:49
  honestly, they just want to help others.
• 27:52
  Like I've said over and over and repeated, I don't like complicating things.
• 27:58
  I don't like making things complex.
• 28:00
  Dumbing it down for me is the best thing possible. I love when things get dumbed
• 28:04
  down for me because, and maybe dumbed down is kind of where simplified,
• 28:09
  make things simple, understandable.
• 28:11
  That's why Apple is such an amazing product.
• 28:14
  You can use the different ones out there that are available,
• 28:16
  but at the end of the day, you come crawling back to Apple because it's simple, easy to use.
• 28:22
  It doesn't have so many bells and whistles that you're just, your eyes are bleeding.
• 28:27
  It's a great product and we come to it because we trust it.
• 28:32
  It's going to get the job done and it's not going to annoy us.
• 28:36
  It's not going to overcomplicate us. It's going to make it simple and easy to use. And it's fun to use.
• 28:42
  Marketing business can be fun. It doesn't need to be corporate rigidity and
• 28:48
  structure as in this is what it's got to be.
• 28:51
  Let's rethink what we are doing in business. If you're a business owner, rethink it.
• 28:57
  Let's have it be fun and not fun temporarily, but ongoingly and completely refining,
• 29:03
  making our business better and better as we go.
• 29:06
  Accountability. We need accountability to who we work with and all that, but make it fun.
• 29:13
  Make it be a place that people want to be, that people want to be there. They are bought in.
• 29:20
  They're not just looking for another place that they can go get a job at,
• 29:24
  but they actually buy in to what you are selling, buy into your whole mission statement.
• 29:30
  There are so many things that we can do as business owners and that we can do
• 29:33
  if you are open to the marketing strategy that we can offer.
• 29:39
  So feel free to reach out to us at Podcast Marketing. I would love to team up
• 29:44
  with you, but I'm not going to be a salesperson to you.
• 29:47
  I hope this is beneficial to you.
• 29:50
  And like I said, I am not a perfect person, but I am going to do everything
• 29:55
  I can to make things that are valuable for you.
• 29:58
  And so if you can, I would love you if you subscribe, if you would hit that.
• 30:03
  Like button, but at the end of the day, I want to help you.
• 30:06
  And I, and I know you want to help others.
• 30:09
  So we'll leave it at that. I hope you have a wonderful day. I hope your business
• 30:12
  just booms and becomes great. Like I know it will.
• 30:16
  So have a good day and I'll see you all in the next one.