Latest / En Roue Libre Podcast avec Antoine Taillefer / #60 - Rob Roskopp - The story and vision of the man behind Santa Cruz Bicycles.

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#60 - Rob Roskopp - The story and vision of the man behind Santa Cruz Bicycles. · En Roue Libre Podcast avec Antoine Taillefer

• 1:12
  With en roue libre, dive Deep into inside Fall, a conversation
• 1:16
  with inspire stories, experted vice and later strains from
• 1:19
  atlet expert entrepreneurs and personalities.
• 1:23
  A monde the Cycling World so you can eat Night fuel and grow your
• 1:27
  passion for Cycling. My name is Antoine taillefer and
• 1:32
  you are Andrew libre. In the next Freeman I will
• 1:38
  release more Episode and English with more Amazing Guess like
• 1:41
  robe. What, I can't do this without
• 1:44
  you. If you wanna show you enter this
• 1:46
  content and no that that shout come in en Roux libre, the very
• 1:52
  simple and Quick thing you can do.
• 1:54
  Is. Subscribe to the show with this
• 1:57
  very Little contribution you help me pushing that direction
• 2:01
  for you and now late is and gentlemen I with my.
• 2:05
  Guest, Rob Roskop, so Rob. How does that feel to see the
• 2:15
  skateboard at the Olympics, you know ?
• 2:19
  It's it's can remix back for me I don't so skateboarding the
• 2:28
  quantas for me wasn't import important par II did it for are
• 2:35
  live is that ? It protuan the door and get to
• 2:41
  you. Reck in dies about it was you
• 2:47
  are you to you in whating to you in there with you are with you
• 3:07
  are with you are you. Eighty two, there was a Cup of
• 3:15
  thousand people skateboarding. That's Little scene in the movie
• 3:39
  were Michael Jay Fox well this all the Guy Bob that I he he did
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  the stand from Michael Jay Fox and and and and and witch sucker
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  right from eighty I safe for eighty five to nineti that sexe
• 4:02
  year Word it a Rocket chill. Skateboard in Blue up global
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  with Exit in by back to the point IC skate for the more with
• 4:15
  not a judge and in what ever homely Georges and eat One as
• 4:25
  room person and what do you do ? Tenders Denis Lived Didges
• 4:37
  personal of what this personing in my View, I can't be very on
• 4:59
  fair. You can I have Real Company and
• 5:14
  gans are you Company and against there's a lifestyle.
• 5:32
  Because all I this came from skateboarding all that tricks in
• 5:37
  the moves that we in vant it back in the Day we are the name
• 5:43
  event Skype and snowboarding he I gave skateboarding alone to
• 5:59
  really. Extended and beeking social Life
• 6:04
  Stal Heather to you tore not a mini other sport what I don't
• 6:09
  see it Bing party Olympic I this that Bing there is a that.
• 6:19
  Do you considents the skateboarding Lost a bit of it's
• 6:24
  Core Spirit by being a the Olympic ?
• 6:29
  You I just mixed a bit more Man streaming a Sense you it it it's
• 6:35
  cand it sight and now you've got to did I do you can test in
• 6:42
  there what ever Series is a Wall skateboarding like I for you
• 6:53
  that there. Life in Love is AII still that
• 6:58
  to I Cup to I, to I to I to I, to I, to I do it is this is not
• 7:16
  that what I do that. It's up bike related podcast,
• 8:14
  Let's chat any it about about you was important for me too to
• 8:19
  ask you discretions because of you like you were and you are
• 8:24
  still involved with San Andrews in Times of skateboarding will
• 8:28
  chat a beatlight about San cruse in Times of bike but before that
• 8:34
  II would like to to to understand.
• 8:37
  Because I know the Story of How you found it Sana Cruise by
• 8:41
  cycles, but I really want to want the stand.
• 8:45
  Like How, How, How do you start a Company like that ?
• 8:49
  Like How How do you like come from the idea of How Let's do
• 8:53
  bikes and OK who are Doing bikes and all.
• 9:00
  So the Choice of the specific bike that you first release.
• 9:07
  Rich was Amazing a time we don't I would like to to understand
• 9:15
  How did you start ? Santa Cruz and How ?
• 10:04
  And I was will I am I'm a swing Sting Ray I would going to Real
• 10:09
  in a people with troll up by parts and gardes I with a what I
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  was an even Call BI Max. I was in Call BI Max.
• 10:29
  For your later Ousans School and Without Paper when around
• 10:38
  national a Power School and there is this is our.
• 10:59
  Tace the Freedom in are let you Go outside your your never year
• 11:08
  comfort every through there with you.
• 11:28
  You with be can be can was there another way to be ten you are a
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  Mother crossby right that I was Call they are you racey Mother
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  cross for a bet did a hockey TEN an and what Love is round
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  thirteen a take up skate boarding with my that Love is
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  from high. The hockey with pray with the
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  most and from we we will national tourna's were best in
• 12:04
  the country I want my Friends want to play Fast and hocky and
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  that where are you gonna Go problem and where I that Move is
• 12:17
  to sensinet et what would you that.
• 12:26
  And I did everyboard will play up to for a level and can I did
• 12:44
  everyboard ? That could on my way after skate
• 13:13
  for there way that I did I did I did I did I did I did I did I
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  did I did I did I did my House for I for I.
• 13:26
  He can I Real in the rated my Child we know is on my Sting
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  rated only trails back in the Woods and II this You can't feel
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  back in Love at the vice quo here skateboarding Curious can't
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  want me down with it's How are you ?
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  I did I want ever back training in all that rot for salsa for a
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  bet looking al salsa rut Ruth for a did my a for a time to
• 14:16
  know back a found to there I gonna in there.
• 14:25
  Back in the early Days, like this is ninety Niney One, and AI
• 14:39
  was a point where I was a plan. This Kids where like do an all
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  flippity tricks and what up but that can I can do you flow party
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  tricks and that I can used what you're are you that.
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  He Love Scape boring I that what I was I have you here he culture
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  Heads he now Crazy i'd to you are to you are a ninety ninety
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  eight I that I closed up on that hat it to me up so.
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  I Real like a gonna know are you.
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  Are you that ? And I got a friend close friend
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  a time that Mike a marquaz he and World for Paul Turner.
• 16:27
  What's the star rock shot and the friend the Doing rock shot
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  pols Doing motocross pipes caisse Brother euh with Canadian
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  motocross champions back in there.
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  My can I start it's start it we never lockle guid a tomlord is
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  not past import shaley I he design and tasment with our
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  first by so we we we are Control take gut an o'f you remember
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  Control take that handlebart a there making some Friends.
• 17:16
  And. And we got a Friends, and we
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  best we started. He was a was trand a Perfect hed
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  and diding get to Market in hand's got AI thank you
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  impatient timeing was are we that was are that.
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  If from not backing in a future witch he pray, what ?
• 18:42
  How. How did you not that I did.
• 18:44
  You're that I did you, that's I that I that I that's I that I
• 19:01
  that I that I that I think at. Goose we had when ever Go gyes
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  got Davis Racing cycle cross and we did up when the backs to
• 19:14
  twenty four Lite with a guys with a that with a limp X and
• 19:23
  ninety 6 for for the UST and cross country what do with
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  national cycle Crossing. The Corses, the sexe to cross
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  corses, we hent a time we Call in jungle cross the World.
• 20:00
  I am not a goes gonna Cry I can can you that that's some fair
• 20:12
  bond up so you can't you that that's there way.
• 20:21
  There is on way asked is question is because I receive
• 20:25
  that the guest Olivier bossard who work on The Sun byes have
• 20:29
  the time and he introducted the suspension because he was a
• 20:34
  motocross rider and he I was shock by the fact that the
• 20:39
  Mountain byes at the time where behad no suspension Or sheety
• 20:44
  suspension. And so he had to he felt that he
• 20:48
  hat to improved that by braining some motocross technologies
• 20:54
  which where not really technologies it was just concept
• 20:57
  so you Broad them into the bicycle and that that.
• 21:11
  That. I have a preo good do was
• 21:16
  impressives say liste and but that that's What Music Siding to
• 21:21
  about that time to everybody starting the Volt and there
• 21:27
  different system so we came all something simple that work and
• 21:36
  just for can't have and and build the Brand and et wasn't in
• 21:41
  all we start the conting with. There you can do who we did
• 21:49
  today backdan you can do who were you can do who we did I
• 21:56
  back band today because it take there from your competition.
• 22:13
  So what where the Let's say the Core pilos of the Brand I that's
• 22:19
  stage like did you have anything in mind, did you want it to do
• 22:23
  like OK we want something simple that Works Or like did you have
• 22:28
  Or ready in in mind what Santa Cruz bekin after ?
• 22:36
  You. We wanna something that I wanna
• 22:47
  something that I that were I that were I wanna something
• 23:05
  there that were I want to I. And it the back weeking out with
• 23:12
  did you for that time it Or really will it was the Gear more
• 23:21
  tours trill right that was that that time what we start it
• 23:28
  developing was that what I. Can you ex plain ?
• 23:39
  Why Sana Cruise be came the Brand it is at the moment I.
• 23:45
  Want to people, the people, the people, the Brain, the Journey I
• 23:56
  want make it but my back and skate for it and what i'll learn
• 24:03
  to Rich, Rich way, my business mentor.
• 24:07
  What I want to I want to Brain to I to the bite Market curs it
• 24:19
  in an Nine is a bite Market was a you gonna in a back show we
• 24:29
  want to you and Go is in your back show in rein on the
• 24:34
  nineteen eighty Seven. No that was your the keep bon
• 24:38
  trailer in Paul keep in design the Castle nitro the first all
• 24:46
  suspension and not in the rock Chuck with a back right there's
• 24:52
  way in there's way to be Canada star gitting in a Matt biking
• 24:56
  but everybody in there Industrial point The Walking and
• 25:00
  round with suites and. That's the Product Spow First
• 25:35
  self and the product this first and as we Go to the cut are that
• 25:40
  I with it with it with it with it with it, with it with a with
• 25:49
  it with it to the right dealers. So we with send backs to dealers
• 26:00
  that we want to work with. Let I running for to Real wicks
• 26:04
  and like a back what will economet a Bud to Brand MNS we
• 26:15
  are be came more to sexe all over time then I we have money
• 26:21
  to really can push the Brand and show who we were are bet more
• 26:29
  right and. So round US with people Head
• 26:32
  like mind it is more Hadji that's where are One are One in
• 26:48
  there that I want to people with a here that's what I date in
• 26:52
  there that was a was the loom I chicks.
• 26:57
  That was.
• 27:12
  That's more the cross country, best them.
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  And we are the frames butter so we did that and and and How Dick
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  we did that from How for ultidow sexe and believe.
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  Turing a dern hed use Katy sasler for a Logistics on a team
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  and a Kathy was a ça Kathy is by for is five people and One
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  there's no will I want you're. So we perd all the getard eyes
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  two thousand five I through the World in the wring I am I hed
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  Med Steve about for Speed four five years there is brothing
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  renee so Rene with und a team cure bories a clémence thing
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  Mark hander shut Jamie Goldman. We will an other Big down all
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  the rather and pet was a guys I will I drop back a pity from
• 29:14
  World that year that Hour that was that Hour that was a.
• 29:20
  Beginners was a Little very things you hed there is a way to
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  Heard. Any use Prom way when we Greg on
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  that the multiple dise plan but to just down How I want to use
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  not there with where with there with we he in there with he with
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  he. Back in there with Love, with
• 30:34
  Love, with Love who ? Or I'm in you could back than
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  now it's so capable today right training I this is not party
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  hard race hard hard Core Life star release came out from all
• 31:03
  this is a Group and resonet. What is ?
• 31:18
  In tristing I fine it very in tristing is that the products
• 31:24
  when like beginning of like twenty like wait to Kay the
• 31:29
  product where aluminium byes not so sexy but the work the what
• 31:35
  this very high quality. Let's a stamp on the bikes but
• 31:41
  the where not cool at this stage yet so do you so did you have
• 31:51
  the intention of bringing some coolness in the bikes and to to
• 31:56
  to make it merge and and because you had the team and the bikes
• 32:01
  and the image and the Brand so How the that Click.
• 32:04
  Together, so around. A thing is round ninety eight
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  Nine Nine a lot to competers a copy that remake a single
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  beverbite cupid reveal location in the Energy but test de
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  Excitement a round than creuse with what were Doing with like
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  okay what we. The bite to get but I want to
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  make and better and were looking in there back in nineteen.
• 33:06
  And I Go last the three years and best who shut down ninety
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  Nine I'm looking for what what's next and without it would Paul
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  What can I with membric that system.
• 33:33
  Were in discussion four that will there will I will I will I
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  will I with looking for this time when I did I would I would
• 34:00
  I would you that. I like what it ain't sebest
• 34:05
  system out there you can make was a suspension and and
• 34:11
  suspension and is I be p was superhal there with it was if I
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  did you was an is you Kiss the party is this pear in the way.
• 34:30
  I gissed a people are people in the industries and people are
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  what I Call I got it that. Now the road against to building
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  most are bucks and developing and process Bee pies very
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  complex and it's you are all tour bever point just like it a
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  change is like a thanks it's it's.
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  Take it to really gittle Hands with it with a really what are
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  you with you that with you that is in there is are you ?
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  Day won are you want the best Project girl least drive to be
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  Or make the best product you can and the communications Love ging
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  the VPP that a point an and we all we all Lions it to intent
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  who here very dire just stevers and crédible Crossing.
• 36:23
  Anything is wouldnard is Artist transformer is incredible but
• 36:30
  here built in this will hard with what I didn't I didn't I
• 36:45
  that I did I will that. I got it.
• 36:51
  Is AI can is like AI, can is like AI.
• 37:20
  The Strange, the Real promo the VPP Technology and counting from
• 37:26
  there and there and are you are there and they.
• 37:38
  You feel let it's to VPP that Broad the Brand as it bekin like
• 37:44
  a One of the major Brand with top nutch innovation.
• 37:50
  A and vent arrived de essaye de design de de de Sexy Ness of the
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  Bikes. Yeah, so YAVPP Platform
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  Brothers, Euh Tonight in the who were thousand two thousand One
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  two thousand two. Et et Blue up we cut we are
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  incredible by creeds for the preddition by exprès we can the
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  liver is there is there is what were there is a Brand in the
• 38:37
  marketplace and. Okay, so VPP, the Blair, the two
• 38:54
  steps four bringing making San a cruse.
• 39:01
  What it bekin team ? A Carbon Bike event back.
• 39:24
  We Hand prod types back and ninety five.
• 39:40
  But the class got to high and and I than listen to some some
• 39:44
  design and then workout but this was ninety five you're Call what
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  you're Call you are with you are lumen open tool and goose two
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  thousand eight we start the Dream all the Ground World
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  rewind. Ah, and and I think, Oh, Nine,
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  two thousand and ten away and I need to know and I need to
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  thousand and 6. A hold you design cute to the
• 41:19
  industry with more organic chap and a release start a Carbon.
• 41:32
  Bike and twenty TEN with gonna he One marbor the first will Cup
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  on the Carbon back first when rock up when and a scene time
• 41:53
  all so we eat two thousand and Nine Brother wills.
• 41:59
  So if with that Story, like would you, if you had to start a
• 42:08
  Brand right now with you do the. Exec thinking.
• 42:27
  Like Company that's more fortable not express that's more
• 42:36
  that with a prening in what are that with a Technology in three
• 42:47
  d prening I think that I think that's therea.
• 42:57
  Into the burles industries and for a Bull cust in Or not
• 43:08
  heaving the hard way, thank you do now.
• 43:14
  So if we if we more for what are you so like if you here to Go
• 43:21
  you made the decision to to celebrand to to the Group can
• 43:28
  you ex plain so I have to questions why did you do that
• 43:34
  and if you had to do it today would you do it ?
• 43:44
  On everything in Life is about timing right ?
• 43:47
  And that time my Kids there do you know anthem to be partyeby
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  continy Or working to by continy and all sour the time I can want
• 44:04
  it is a County with you Pretty sizeable County that time.
• 44:09
  In you have a what i've wait you're shoulders he have a les
• 44:29
  employees there Family is the all they all they all they.
• 44:39
  Experience and do and I made sans so yeah, I think but the
• 44:49
  time in the Brand was an al Crazy traductory with grown
• 44:57
  every year substantial. Is this is the time because to
• 45:07
  Go to the next level in business it's Dirty is level sorry hear
• 45:12
  is here is there is here an Andy girl can't Stay here for bet can
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  recoupe here Energy Series week and the money you need to Go to
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  next Love so eat level gets harder and more expens of and
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  the next Love with you really takes band in Europe.
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  And to be Love this reason in not with gonna cost and the
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  1000000 and that that's like that like that like that.
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  Here here IAII wis you to season are were that money and it was I
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  Go time is some count me and sof it's a time I was I was I was I
• 46:26
  was I'll eat it's I way it here. So my 2nd question, if you had
• 46:34
  to do it again, would you do it after ten years of experience ?
• 46:43
  It's the pence of the time, I will not there.
• 47:30
  Do it a way it it's all best on time in the circumstance is.
• 47:39
  Anthem, I'm so my 2nd question is like do you have any regrets
• 47:46
  of selling the Brand and being in the situation you are in the
• 47:49
  moment ? Not Real et dont heavy regrette
• 47:55
  it's on force United. It and did like the way it I
• 48:02
  think that I was this see that going to Beyond there think your
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  Gone in froming now it's like it to early.
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  This what happens to bet zog in ?
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  At Scott, is that I ? I know I'm I got no, I'm I don't
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  was in the resting to Real in the Press for side so basshill.
• 49:28
  The all thing was Go on like that, we turn cove if this
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  people that back in there with me.
• 49:57
  I'll eat, eat, eat. Thank you are you that's you
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  are. You that's it about it about it
• 50:10
  a howed that's it for you How did you mets say leave that we
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  we we so you you not we didn't really so you but you that.
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  Pictures, abouts like Reading, you know, bites and drink.
• 50:26
  What ? So what did you do ?
• 50:28
  Do Dream that, Dream that. Bing that I've don't say that
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  you're. Here point now the una bran
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  words growing and he How you navigate to is rave Times so
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  Press all design de de de meet and I got II can every that.
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  Backs I Backs I backs are you. A reason Times that was a you
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  need to looking and I want to try that was it.
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  Sare bernay of the passagerie with San Andreas.
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  What I was there to hear was that.
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  I'll will be not way is like okay Ben nerd down what's next
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  fight to here and we were Real in House for in now it's a time
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  be rainall House in Investment and and we started remall in
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  this and so what we more that would in there is that would you
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  do. About a next for here the House
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  you take an I got you like to like it's what i'll eat it's
• 54:08
  what I were got it. Before he did so I know anyway
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  so you movie and right an I don't say noth it I'm not
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  there's in there's so what I never with you know what you
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  know what you're the never why next to me in a cross to me.
• 54:41
  And I did back as you are what I didn't.
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  I would that I there with what I didn't.
• 54:55
  I did. I did.
• 54:56
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• 54:59
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• 55:00
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• 55:37
  That's outd started and was to you're got where is star talking
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  about there is thing we can do you know with you specth what
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  you're with you hard with you hard with what I Real what I
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  Real intent the Survey were what people.
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  By I know What a brans handel warrior's bike severyth right
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  that is the gospel is Forest and my hold thing for me with what
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  with what with were with what with you.
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  Will my when are four tears there is that that that was
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  something I Fall to was I was I was I was I.
• 57:01
  Was I was I was. To pok and to piece of Mike
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  with. The TEE shirt and the with I,
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  with I, with I, with I. What do IT Bill and where to
• 57:40
  you ? What cool of the biking is
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  everybody for you match a thing you are you know what you was
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  someet what I was you'd are you got it people in that's thing
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  thing it all is calling everywhere super passionnant.
• 58:03
  And I am Express all eyes is band ohh years very can system
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  about that what was cool was who what in the machine shop the
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  machine shop is of the huck super Press of and I can a when
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  how ? And I am not a people, I am in a
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  thousand to people we had hundred so I again me some Pride
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  in the sens let we can be against is gonna know.
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  content this is Real like. That's.
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  happy. To you can't you can that you
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  that ? What are you the most excited
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  about with the next fuel years ? What ?
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  maybe with the Industry Engineers.
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  do it and that so we broth and here there and he was there he
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  is somebody that here like he is not be know.
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  I did you with a rock star attitude.
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  Amazing guest and ESE changed the sport Forever and.
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  That's What I Call in there with you, with you, with you, with
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  you's what do you so what it all.
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  They we talk we Cedric about all bad ?
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  Partner want it to beatnico using some some strategizes for
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  that like train to to chum Sandrine.
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  And, you know, is a girlfriend, and if I Love Cedric is a Crazy
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  Mother fucker. What you done ?
• 1:24:52
  I loved that ride, cous. You can't.
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  You can back it up in race and ride and kick it.
• 1:25:01
  Thank you. For this is Rob thank you some
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  for your time I Read you perch eight spenning this time with
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  you sexe a Legend in not only Mountain back, but all soon
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  skateboard and. You sheving everything that you
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  done is a swing spiring noth yeah for for someoney someone
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  people and and see What you could do with do is that is this
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  is something that is swing Pretty that this.
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  Wing you. Euh, I'm not going to be at the
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  World, I'm going to be in the U. S at time that yeah, will meet
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  will meet soon when it's with who ?
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  water manager that I canari specter there is kick that so.
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  We I had of you is team member in the podcast like Jack Loïc
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  and and I Love you to you here that it's in french sorry III
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  will about thank you someout robe thank you some.
• 1:26:57
  Bye bye, thank you. For whating all isning to this
• 1:27:02
  Episode of en roue libre. I Hope you enjoy this
• 1:27:05
  conversation. If that's the case.
• 1:27:07
  I have a small. Father to ask you, Please ?
• 1:27:10
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• 1:27:29
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