Latest / Omni Talk Retail / CGF Head of North America Wesley Wilson on Health, AI & Consumer Values | Live From CGF 2025

Transcript

CGF Head of North America Wesley Wilson on Health, AI & Consumer Values | Live From CGF 2025 · Omni Talk Retail

• 0:00
  Hello
• 0:01
  everyone.
• 0:01
  Welcome
• 0:02
  back.
• 0:02
  It's
• 0:02
  Omnitok
• 0:03
  Retail
• 0:03
  coming
• 0:03
  to
• 0:04
  you
• 0:04
  live
• 0:04
  from
• 0:04
  the
• 0:04
  Consumer
• 0:05
  Goods
• 0:05
  Forum
• 0:06
  in
• 0:06
  the
• 0:06
  Vuzion
• 0:07
  Group
• 0:07
  booth.
• 0:07
  I'm
• 0:08
  Ann
• 0:08
  Mazinga.
• 0:09
  And
• 0:09
  I'm
• 0:09
  Chris
• 0:09
  Walton.
• 0:10
  And
• 0:10
  we
• 0:10
  are
• 0:10
  here
• 0:11
  once
• 0:12
  again,
• 0:12
  back
• 0:13
  again
• 0:13
  for
• 0:13
  another
• 0:13
  great
• 0:14
  interview
• 0:14
  with
• 0:15
  Wesley
• 0:15
  Wilson,
• 0:16
  the
• 0:16
  head
• 0:16
  of
• 0:17
  North
• 0:17
  America
• 0:17
  for
• 0:18
  the
• 0:18
  Consumer
• 0:18
  Goods
• 0:19
  Forum.
• 0:19
  Wesley,
• 0:20
  welcome.
• 0:21
  Thank
• 0:21
  you
• 0:21
  for
• 0:21
  having
• 0:22
  me.
• 0:22
  How's
• 0:22
  your
• 0:23
  show
• 0:23
  been
• 0:23
  going
• 0:23
  so
• 0:23
  far?
• 0:24
  Fantastic,
• 0:25
  of
• 0:25
  course.
• 0:26
  Fantastic,
• 0:26
  right?
• 0:27
  Been
• 0:27
  a
• 0:27
  great
• 0:27
  couple
• 0:27
  of
• 0:27
  days
• 0:28
  so
• 0:28
  far.
• 0:28
  Good,
• 0:29
  I
• 0:29
  bet.
• 0:29
  So
• 0:30
  let's
• 0:30
  start
• 0:30
  with
• 0:30
  that.
• 0:30
  So
• 0:31
  actually
• 0:31
  why
• 0:31
  don't
• 0:31
  we
• 0:31
  start
• 0:31
  out
• 0:31
  with,
• 0:31
  with
• 0:32
  your
• 0:32
  background
• 0:32
  and
• 0:32
  also
• 0:33
  like
• 0:33
  what
• 0:33
  is
• 0:33
  it
• 0:33
  that
• 0:33
  this
• 0:34
  Consumer
• 0:34
  Goods
• 0:35
  Forum
• 0:35
  actually
• 0:35
  does?
• 0:36
  Sure.
• 0:37
  So
• 0:37
  we'll
• 0:38
  start
• 0:38
  with
• 0:38
  what
• 0:38
  the
• 0:38
  Consumer
• 0:39
  Goods
• 0:39
  Forum
• 0:39
  does.
• 0:40
  Okay,
• 0:40
  let's
• 0:40
  do
• 0:40
  that.
• 0:41
  So
• 0:41
  I
• 0:42
  would
• 0:42
  say
• 0:42
  we
• 0:42
  really
• 0:42
  focus
• 0:43
  on
• 0:43
  three
• 0:43
  areas.
• 0:44
  So
• 0:44
  we,
• 0:45
  we
• 0:45
  invest
• 0:45
  in
• 0:46
  leadership
• 0:46
  in
• 0:46
  the
• 0:47
  industry.
• 0:47
  So
• 0:48
  we
• 0:48
  look
• 0:48
  at,
• 0:49
  you
• 0:49
  know,
• 0:49
  we
• 0:49
  connect
• 0:49
  our
• 0:50
  CEOs,
• 0:50
  we
• 0:50
  build
• 0:51
  the
• 0:51
  network
• 0:51
  globally
• 0:52
  across
• 0:53
  industries,
• 0:53
  across
• 0:54
  channels.
• 0:55
  But
• 0:55
  then
• 0:55
  we
• 0:55
  also
• 0:55
  invest
• 0:56
  in
• 0:56
  future
• 0:57
  development
• 0:57
  of
• 0:58
  leaders
• 0:58
  in
• 0:58
  the
• 0:58
  industry.
• 0:59
  We
• 0:59
  have
• 0:59
  a
• 0:59
  future
• 0:59
  leaders
• 1:00
  program
• 1:00
  that
• 1:00
  actually
• 1:01
  builds
• 1:01
  the
• 1:01
  future
• 1:02
  leaders
• 1:02
  of
• 1:02
  the
• 1:02
  industry,
• 1:03
  invest
• 1:04
  in
• 1:04
  them
• 1:04
  so
• 1:04
  they
• 1:04
  understand
• 1:05
  the
• 1:05
  issues
• 1:05
  in
• 1:05
  the
• 1:06
  industry,
• 1:06
  how
• 1:07
  to
• 1:07
  better
• 1:07
  serve
• 1:07
  customers.
• 1:08
  But
• 1:08
  then
• 1:08
  also
• 1:08
  issues
• 1:09
  like
• 1:09
  sustainability
• 1:10
  and
• 1:10
  responsibility.
• 1:11
  We
• 1:11
  do
• 1:12
  innovation.
• 1:13
  So
• 1:13
  if
• 1:13
  there
• 1:13
  are
• 1:13
  areas
• 1:14
  where,
• 1:14
  across
• 1:15
  the
• 1:15
  industry
• 1:16
  there
• 1:16
  are
• 1:16
  areas
• 1:16
  that
• 1:16
  need
• 1:17
  to
• 1:17
  be
• 1:17
  tackled,
• 1:17
  where
• 1:18
  companies
• 1:18
  need
• 1:18
  to
• 1:19
  collaborate,
• 1:19
  that
• 1:20
  could
• 1:20
  be
• 1:20
  plastic
• 1:21
  packaging
• 1:21
  innovation,
• 1:22
  could
• 1:22
  be
• 1:22
  innovation
• 1:23
  on
• 1:23
  healthier
• 1:23
  lives,
• 1:24
  it
• 1:24
  could
• 1:24
  be
• 1:24
  the
• 1:25
  climate
• 1:25
  transition.
• 1:26
  So
• 1:26
  different
• 1:26
  areas
• 1:27
  that
• 1:27
  are
• 1:27
  pre
• 1:28
  competitive
• 1:28
  where
• 1:28
  the
• 1:29
  industry
• 1:29
  needs
• 1:29
  to
• 1:29
  work
• 1:30
  together,
• 1:30
  we
• 1:30
  bring
• 1:30
  people
• 1:31
  together
• 1:31
  for
• 1:31
  innovation.
• 1:32
  The
• 1:32
  last
• 1:32
  area
• 1:33
  is
• 1:33
  impact.
• 1:34
  Impact.
• 1:34
  And
• 1:34
  for
• 1:34
  impact
• 1:35
  we
• 1:35
  at
• 1:36
  things
• 1:36
  like
• 1:36
  food
• 1:36
  safety,
• 1:37
  we
• 1:37
  look
• 1:37
  at
• 1:38
  sustainability,
• 1:38
  both
• 1:39
  social
• 1:39
  and
• 1:39
  environmental.
• 1:40
  And
• 1:40
  again,
• 1:40
  how
• 1:41
  do
• 1:41
  we
• 1:41
  bring
• 1:41
  the
• 1:41
  industry
• 1:42
  together
• 1:42
  to
• 1:43
  really
• 1:43
  drive
• 1:43
  the
• 1:44
  change
• 1:44
  that
• 1:44
  we
• 1:44
  need
• 1:44
  to
• 1:45
  see?
• 1:45
  That's
• 1:45
  not,
• 1:45
  these
• 1:45
  aren't
• 1:46
  competitive
• 1:46
  issues.
• 1:47
  Right.
• 1:47
  These
• 1:47
  are
• 1:47
  issues
• 1:48
  that
• 1:48
  the
• 1:48
  industry
• 1:48
  wants
• 1:49
  to
• 1:49
  work
• 1:49
  together
• 1:49
  on.
• 1:50
  So
• 1:50
  we
• 1:50
  have
• 1:50
  that
• 1:50
  level
• 1:50
  playing
• 1:51
  field
• 1:51
  where
• 1:52
  everyone
• 1:52
  can
• 1:53
  build
• 1:53
  and
• 1:53
  compete
• 1:53
  and
• 1:53
  serve
• 1:54
  customers
• 1:54
  from
• 1:54
  there.
• 1:55
  And.
• 1:55
  And
• 1:55
  what?
• 1:56
  And
• 1:56
  what?
• 1:56
  And
• 1:56
  let's
• 1:56
  go
• 1:56
  now
• 1:57
  to
• 1:57
  your
• 1:57
  background.
• 1:57
  That's
• 1:57
  a
• 1:58
  great
• 1:58
  overview.
• 1:58
  So
• 1:58
  how
• 1:59
  did
• 1:59
  you
• 1:59
  get
• 1:59
  into
• 1:59
  this?
• 1:59
  Like
• 2:00
  why,
• 2:00
  why
• 2:00
  did
• 2:00
  you
• 2:00
  say,
• 2:01
  you
• 2:01
  know,
• 2:01
  I
• 2:01
  want
• 2:01
  to
• 2:01
  be
• 2:01
  a
• 2:01
  part
• 2:02
  of
• 2:02
  that,
• 2:02
  I
• 2:02
  want
• 2:02
  to
• 2:02
  do
• 2:02
  this?
• 2:03
  Sure.
• 2:03
  So
• 2:04
  I
• 2:04
  have
• 2:04
  a
• 2:04
  background.
• 2:05
  So
• 2:05
  the
• 2:05
  beginning
• 2:06
  of
• 2:06
  my
• 2:06
  career
• 2:06
  was
• 2:06
  in
• 2:06
  the
• 2:07
  US
• 2:07
  government.
• 2:08
  Economics
• 2:08
  background.
• 2:10
  Found
• 2:10
  my
• 2:11
  way
• 2:11
  into
• 2:11
  the
• 2:11
  consumer
• 2:12
  goods
• 2:12
  industry
• 2:12
  both
• 2:13
  at
• 2:13
  Mars
• 2:13
  and
• 2:14
  then
• 2:14
  at
• 2:14
  Walmart.
• 2:15
  Okay.
• 2:15
  Worked
• 2:16
  a
• 2:16
  lot
• 2:16
  with
• 2:16
  the
• 2:17
  CGF
• 2:17
  team
• 2:17
  while
• 2:18
  I
• 2:18
  was
• 2:18
  at
• 2:18
  Walmart.
• 2:18
  Oh
• 2:18
  you
• 2:18
  did?
• 2:19
  On
• 2:19
  a
• 2:19
  whole
• 2:19
  range
• 2:19
  of
• 2:20
  different
• 2:20
  issues
• 2:21
  from
• 2:21
  Walmart.
• 2:22
  Ended
• 2:22
  up
• 2:22
  in
• 2:23
  consumer
• 2:23
  goods
• 2:23
  investment.
• 2:24
  But
• 2:25
  then,
• 2:25
  you
• 2:25
  know,
• 2:25
  this
• 2:25
  position
• 2:26
  came
• 2:26
  up
• 2:26
  and
• 2:27
  based
• 2:27
  on
• 2:27
  that
• 2:28
  experience
• 2:28
  at
• 2:28
  Walmart
• 2:29
  and
• 2:29
  the
• 2:29
  kind
• 2:29
  of
• 2:29
  work
• 2:29
  I
• 2:30
  had
• 2:30
  been
• 2:30
  able
• 2:30
  to
• 2:30
  do
• 2:30
  with
• 2:31
  the
• 2:31
  team,
• 2:31
  was
• 2:32
  really
• 2:32
  excited
• 2:32
  about
• 2:33
  the
• 2:33
  opportunity
• 2:34
  to
• 2:34
  see
• 2:35
  what
• 2:35
  we
• 2:35
  could
• 2:35
  do
• 2:35
  with
• 2:36
  CGF
• 2:37
  and
• 2:37
  kind
• 2:37
  of
• 2:37
  growing
• 2:38
  it,
• 2:38
  developing
• 2:38
  it
• 2:38
  more
• 2:39
  in
• 2:39
  the
• 2:39
  US
• 2:39
  And
• 2:39
  Canada.
• 2:40
  That
• 2:40
  seems
• 2:40
  very
• 2:40
  important.
• 2:41
  Okay,
• 2:41
  well,
• 2:42
  Wesley,
• 2:42
  what
• 2:42
  are
• 2:42
  you
• 2:43
  hearing?
• 2:43
  Let's
• 2:43
  get
• 2:43
  back
• 2:43
  to
• 2:44
  the
• 2:44
  conference
• 2:44
  theme
• 2:44
  for
• 2:45
  a
• 2:45
  second.
• 2:45
  Sure.
• 2:45
  What
• 2:46
  are
• 2:46
  you
• 2:46
  hearing
• 2:47
  at
• 2:47
  the
• 2:47
  conference
• 2:48
  right
• 2:48
  now
• 2:48
  is
• 2:49
  really
• 2:49
  top
• 2:49
  of
• 2:49
  mind
• 2:50
  for
• 2:50
  customers
• 2:51
  for
• 2:51
  those
• 2:51
  retailers
• 2:52
  and
• 2:52
  brands
• 2:52
  that
• 2:52
  you
• 2:52
  work
• 2:52
  so
• 2:53
  closely
• 2:53
  with?
• 2:53
  Yeah,
• 2:54
  sure.
• 2:54
  I
• 2:54
  think,
• 2:55
  I
• 2:55
  think
• 2:55
  retailers
• 2:56
  and
• 2:56
  brands
• 2:56
  are
• 2:57
  dealing
• 2:57
  as,
• 2:57
  as
• 2:58
  we
• 2:58
  all
• 2:58
  are
• 2:58
  in
• 2:59
  different
• 2:59
  ways.
• 2:59
  The
• 2:59
  world
• 3:00
  is
• 3:00
  changing
• 3:01
  very
• 3:01
  quickly.
• 3:02
  There's
• 3:02
  geopolitics,
• 3:03
  there's
• 3:03
  technology,
• 3:04
  and
• 3:05
  those
• 3:05
  are
• 3:05
  impact
• 3:06
  the
• 3:06
  day
• 3:06
  to
• 3:06
  day
• 3:07
  decisions
• 3:07
  that
• 3:08
  consumers
• 3:08
  make.
• 3:09
  Right.
• 3:09
  The
• 3:09
  realities
• 3:10
  that
• 3:10
  consumers
• 3:11
  are
• 3:11
  confronted
• 3:11
  with
• 3:11
  day
• 3:12
  to
• 3:12
  day.
• 3:12
  And
• 3:13
  so
• 3:13
  I
• 3:13
  think
• 3:13
  what,
• 3:14
  what
• 3:14
  I
• 3:15
  hear
• 3:15
  retailers
• 3:16
  and
• 3:16
  what
• 3:16
  I
• 3:16
  hear
• 3:16
  manufacturers
• 3:17
  and
• 3:17
  service
• 3:18
  providers
• 3:18
  talking
• 3:19
  about
• 3:19
  is
• 3:19
  they
• 3:20
  want
• 3:20
  to
• 3:20
  understand
• 3:21
  that
• 3:21
  reality.
• 3:22
  Right.
• 3:22
  They're
• 3:23
  trying
• 3:23
  to
• 3:23
  recalibrate
• 3:24
  and
• 3:24
  understand
• 3:25
  how
• 3:25
  do
• 3:25
  we,
• 3:26
  how
• 3:26
  do
• 3:26
  we,
• 3:27
  how
• 3:27
  do
• 3:27
  we
• 3:27
  better
• 3:27
  serve,
• 3:28
  how
• 3:28
  do
• 3:28
  we
• 3:28
  work
• 3:28
  with
• 3:29
  and
• 3:29
  support
• 3:30
  customers
• 3:31
  through
• 3:31
  this
• 3:31
  time
• 3:31
  so
• 3:32
  that
• 3:32
  they
• 3:32
  can
• 3:32
  continue
• 3:33
  to
• 3:33
  live
• 3:34
  out
• 3:34
  their
• 3:34
  values?
• 3:34
  Customers
• 3:35
  can
• 3:35
  live
• 3:35
  out
• 3:36
  their
• 3:36
  values
• 3:36
  and
• 3:37
  the
• 3:37
  industry
• 3:37
  can
• 3:38
  support
• 3:38
  them
• 3:38
  in
• 3:38
  doing
• 3:38
  that.
• 3:39
  And
• 3:39
  what
• 3:39
  are
• 3:39
  you
• 3:40
  hearing
• 3:40
  consumers
• 3:40
  want
• 3:41
  the
• 3:41
  most?
• 3:41
  Like,
• 3:42
  are
• 3:42
  there
• 3:42
  certain
• 3:42
  trends
• 3:43
  that
• 3:43
  are
• 3:43
  bubbling
• 3:43
  up
• 3:43
  to
• 3:44
  the
• 3:44
  top?
• 3:46
  Yes,
• 3:46
  I
• 3:47
  think
• 3:47
  one
• 3:47
  significant
• 3:48
  area
• 3:48
  I
• 3:48
  would
• 3:49
  say
• 3:49
  is
• 3:49
  I
• 3:50
  think
• 3:50
  health
• 3:50
  and
• 3:50
  wellness.
• 3:51
  Okay.
• 3:51
  And
• 3:51
  so
• 3:52
  that's
• 3:52
  reflected
• 3:52
  in
• 3:52
  our
• 3:53
  Healthier
• 3:53
  Lives
• 3:54
  initiative.
• 3:54
  That's
• 3:55
  part
• 3:55
  of
• 3:55
  our
• 3:55
  innovation
• 3:56
  work.
• 3:56
  We
• 3:56
  do
• 3:57
  see
• 3:57
  customers
• 3:58
  asking,
• 4:00
  asking
• 4:01
  for,
• 4:02
  asking
• 4:03
  hard
• 4:03
  questions
• 4:04
  about,
• 4:04
  okay,
• 4:05
  how
• 4:05
  do
• 4:05
  I
• 4:05
  live
• 4:06
  a
• 4:06
  healthier
• 4:06
  life?
• 4:07
  How
• 4:07
  do
• 4:07
  my,
• 4:07
  how
• 4:08
  do
• 4:08
  I
• 4:08
  help
• 4:08
  my
• 4:08
  family,
• 4:09
  my
• 4:09
  kids
• 4:10
  live
• 4:10
  a
• 4:10
  healthier
• 4:10
  life?
• 4:11
  And
• 4:11
  so
• 4:11
  I
• 4:11
  think
• 4:12
  that
• 4:12
  is,
• 4:12
  that's
• 4:13
  something
• 4:13
  that's
• 4:13
  very
• 4:14
  strong.
• 4:14
  I
• 4:14
  think
• 4:14
  the
• 4:14
  other
• 4:15
  thing
• 4:15
  is
• 4:15
  that
• 4:15
  we're,
• 4:16
  you
• 4:16
  know,
• 4:16
  that
• 4:16
  has
• 4:17
  to
• 4:17
  be
• 4:17
  done
• 4:17
  along
• 4:17
  with
• 4:18
  other
• 4:18
  issues.
• 4:19
  There's
• 4:19
  questions
• 4:19
  of
• 4:19
  convenience.
• 4:20
  Of
• 4:20
  course,
• 4:21
  things
• 4:21
  are
• 4:21
  not
• 4:22
  getting
• 4:22
  any
• 4:22
  easier
• 4:22
  in
• 4:23
  terms
• 4:23
  of
• 4:23
  price,
• 4:23
  budget
• 4:24
  for
• 4:24
  customers.
• 4:25
  Right,
• 4:25
  budget.
• 4:26
  So
• 4:26
  all
• 4:26
  of
• 4:26
  those
• 4:26
  things
• 4:27
  kind
• 4:27
  of
• 4:27
  factor
• 4:27
  in,
• 4:28
  but
• 4:28
  it
• 4:28
  doesn't
• 4:28
  negate
• 4:29
  or
• 4:29
  it
• 4:29
  doesn't
• 4:30
  detract
• 4:30
  from
• 4:31
  the
• 4:32
  types
• 4:32
  of
• 4:32
  things
• 4:32
  that
• 4:33
  customers
• 4:33
  want
• 4:33
  in
• 4:33
  terms
• 4:34
  of
• 4:34
  value.
• 4:34
  Right.
• 4:35
  And
• 4:35
  Wesley,
• 4:36
  you
• 4:36
  know,
• 4:36
  health
• 4:36
  is
• 4:36
  health,
• 4:37
  health
• 4:37
  as
• 4:38
  important.
• 4:38
  It
• 4:38
  is,
• 4:38
  it's
• 4:38
  kind
• 4:39
  of
• 4:39
  an
• 4:39
  amorphous
• 4:40
  word
• 4:40
  in
• 4:40
  a
• 4:40
  lot
• 4:40
  of
• 4:40
  ways.
• 4:40
  It's
• 4:41
  a
• 4:41
  hard
• 4:41
  to
• 4:41
  define.
• 4:42
  Like
• 4:42
  how,
• 4:42
  when
• 4:43
  you,
• 4:43
  when
• 4:43
  you,
• 4:43
  when
• 4:43
  you
• 4:44
  talk
• 4:44
  about
• 4:44
  consumers
• 4:45
  wanting
• 4:45
  more
• 4:46
  health
• 4:46
  and
• 4:46
  wellness
• 4:47
  in
• 4:47
  their
• 4:47
  lives,
• 4:47
  how
• 4:48
  do
• 4:48
  you
• 4:48
  think
• 4:48
  about
• 4:48
  that
• 4:48
  or
• 4:48
  how
• 4:49
  do
• 4:49
  you
• 4:49
  define
• 4:49
  that,
• 4:50
  you
• 4:50
  know,
• 4:51
  from
• 4:51
  your
• 4:51
  standpoint
• 4:51
  and
• 4:51
  your
• 4:52
  experience?
• 4:53
  Well,
• 4:54
  I
• 4:54
  think
• 4:54
  from
• 4:54
  a
• 4:55
  customer's
• 4:55
  point
• 4:55
  of
• 4:55
  view,
• 4:56
  between
• 4:56
  the
• 4:56
  customer
• 4:57
  and
• 4:57
  the
• 4:57
  industry,
• 4:57
  it's
• 4:58
  really
• 4:58
  not
• 4:58
  the
• 4:59
  industry's
• 4:59
  job
• 5:00
  to
• 5:00
  define
• 5:01
  that
• 5:01
  for
• 5:01
  the
• 5:01
  customer.
• 5:02
  So
• 5:02
  the
• 5:03
  customer,
• 5:03
  we
• 5:03
  have
• 5:03
  to
• 5:04
  follow
• 5:04
  the
• 5:04
  customer
• 5:05
  and
• 5:05
  we
• 5:05
  have
• 5:05
  to
• 5:05
  follow
• 5:06
  where
• 5:06
  they
• 5:06
  lead.
• 5:07
  And
• 5:07
  so
• 5:07
  if
• 5:08
  they're
• 5:08
  kind
• 5:08
  of
• 5:08
  focusing
• 5:08
  on
• 5:09
  health
• 5:09
  and
• 5:09
  wellness,
• 5:09
  then
• 5:10
  the
• 5:10
  industry
• 5:10
  needs
• 5:11
  to
• 5:11
  respond,
• 5:11
  they
• 5:12
  need
• 5:12
  to
• 5:12
  understand
• 5:12
  that,
• 5:13
  and
• 5:13
  they
• 5:13
  need
• 5:14
  to
• 5:14
  move
• 5:14
  with
• 5:14
  and
• 5:14
  follow
• 5:15
  the
• 5:15
  customer
• 5:15
  on
• 5:16
  those
• 5:16
  trends.
• 5:16
  So
• 5:17
  I
• 5:17
  don't,
• 5:17
  you
• 5:18
  know,
• 5:18
  for
• 5:18
  the
• 5:18
  industry
• 5:18
  to
• 5:19
  say,
• 5:19
  ah,
• 5:19
  this
• 5:19
  is
• 5:19
  what
• 5:20
  health
• 5:20
  is,
• 5:20
  or
• 5:20
  this
• 5:21
  is
• 5:21
  smart.
• 5:21
  Now,
• 5:22
  now
• 5:22
  we
• 5:22
  have
• 5:22
  a
• 5:22
  responsibility
• 5:24
  to
• 5:24
  listen
• 5:24
  to
• 5:25
  the
• 5:25
  customer
• 5:25
  and
• 5:25
  understand
• 5:26
  what
• 5:26
  their
• 5:26
  needs
• 5:26
  are
• 5:27
  and
• 5:27
  to
• 5:27
  translate
• 5:28
  what's
• 5:28
  going
• 5:29
  on,
• 5:29
  you
• 5:29
  know,
• 5:30
  in
• 5:30
  terms
• 5:30
  of
• 5:30
  science,
• 5:30
  in
• 5:31
  terms
• 5:31
  of
• 5:31
  trends,
• 5:31
  other
• 5:32
  things,
• 5:32
  to
• 5:33
  make
• 5:33
  it
• 5:33
  accessible
• 5:34
  and
• 5:34
  to
• 5:34
  support,
• 5:35
  again,
• 5:35
  how
• 5:35
  they're
• 5:36
  wanting
• 5:36
  to
• 5:36
  live
• 5:37
  their
• 5:37
  values
• 5:37
  and
• 5:37
  how,
• 5:38
  how
• 5:38
  they,
• 5:38
  you
• 5:39
  know,
• 5:39
  are
• 5:39
  doing
• 5:39
  what
• 5:40
  they
• 5:40
  see.
• 5:40
  But,
• 5:41
  but
• 5:41
  our
• 5:41
  job
• 5:41
  is
• 5:42
  to
• 5:42
  support
• 5:42
  the
• 5:42
  customer.
• 5:42
  To
• 5:43
  support
• 5:43
  the
• 5:43
  customer.
• 5:43
  Okay,
• 5:44
  so
• 5:44
  to
• 5:44
  that
• 5:44
  point,
• 5:44
  then,
• 5:44
  what
• 5:44
  have
• 5:45
  you
• 5:45
  seen
• 5:46
  work?
• 5:46
  Well,
• 5:46
  if
• 5:46
  we
• 5:46
  get
• 5:47
  to
• 5:47
  brass
• 5:47
  tacks
• 5:47
  and
• 5:48
  practicality,
• 5:48
  what
• 5:48
  have
• 5:48
  you
• 5:49
  seen
• 5:49
  work?
• 5:49
  Well,
• 5:49
  in
• 5:50
  terms
• 5:50
  of
• 5:51
  action,
• 5:51
  steps
• 5:51
  that
• 5:51
  either
• 5:52
  retailers
• 5:52
  have
• 5:52
  taken,
• 5:52
  brands
• 5:53
  have
• 5:53
  taken,
• 5:54
  you
• 5:54
  know,
• 5:54
  in
• 5:54
  the
• 5:55
  promotion
• 5:55
  of
• 5:56
  facilitating
• 5:57
  or
• 5:57
  helping
• 5:57
  their
• 5:58
  consumer
• 5:58
  live
• 5:58
  a
• 5:58
  healthier
• 5:59
  life.
• 5:59
  Yeah.
• 6:00
  So
• 6:00
  I
• 6:00
  think
• 6:01
  offering
• 6:02
  a
• 6:02
  wider
• 6:02
  range
• 6:03
  of
• 6:03
  choices,
• 6:04
  right,
• 6:04
  that
• 6:05
  customers
• 6:06
  are
• 6:06
  looking
• 6:06
  for
• 6:08
  healthy
• 6:08
  ingredients,
• 6:09
  they're
• 6:09
  looking
• 6:09
  for
• 6:10
  different
• 6:10
  formulations,
• 6:11
  they're
• 6:11
  looking
• 6:12
  for
• 6:12
  information,
• 6:13
  they're
• 6:13
  looking
• 6:13
  for
• 6:14
  tools.
• 6:14
  And
• 6:15
  this
• 6:15
  is
• 6:15
  not
• 6:15
  only
• 6:16
  food.
• 6:16
  I
• 6:16
  think
• 6:16
  there's
• 6:17
  a
• 6:17
  role
• 6:17
  for
• 6:17
  consumer
• 6:18
  health
• 6:18
  in
• 6:18
  this.
• 6:18
  Right.
• 6:19
  There's,
• 6:20
  you
• 6:20
  know,
• 6:20
  it
• 6:20
  even
• 6:20
  bridges
• 6:21
  over
• 6:21
  into
• 6:21
  healthcare.
• 6:22
  Between
• 6:22
  the
• 6:23
  consumer
• 6:23
  world
• 6:23
  and
• 6:23
  healthcare,
• 6:24
  there's
• 6:24
  definitely
• 6:25
  pieces
• 6:25
  that
• 6:26
  connect
• 6:26
  there,
• 6:27
  where
• 6:27
  people
• 6:27
  are
• 6:28
  looking
• 6:28
  for
• 6:28
  solutions
• 6:29
  to
• 6:29
  try
• 6:29
  to
• 6:29
  kind
• 6:29
  of
• 6:30
  understand.
• 6:31
  Like,
• 6:31
  okay,
• 6:31
  I
• 6:31
  have
• 6:32
  all
• 6:32
  this
• 6:32
  information,
• 6:33
  I
• 6:33
  have
• 6:33
  all
• 6:33
  these
• 6:34
  things
• 6:34
  that
• 6:34
  are
• 6:34
  coming
• 6:34
  at
• 6:35
  me.
• 6:35
  How
• 6:36
  do
• 6:36
  I
• 6:36
  get
• 6:36
  my
• 6:36
  head
• 6:37
  around
• 6:37
  this
• 6:38
  for
• 6:38
  me
• 6:38
  and
• 6:39
  my
• 6:39
  family?
• 6:39
  So
• 6:40
  I
• 6:40
  think
• 6:40
  that
• 6:41
  in
• 6:42
  addition
• 6:42
  to
• 6:42
  the
• 6:42
  products,
• 6:43
  the
• 6:43
  individual
• 6:44
  products
• 6:44
  and
• 6:45
  how
• 6:45
  those
• 6:45
  may
• 6:45
  be
• 6:45
  formulated
• 6:46
  for
• 6:47
  different
• 6:47
  lifestyles
• 6:47
  or
• 6:48
  different
• 6:48
  needs,
• 6:49
  you
• 6:49
  have
• 6:49
  kind
• 6:49
  of
• 6:49
  the
• 6:50
  information
• 6:50
  and
• 6:51
  support
• 6:51
  component
• 6:52
  which
• 6:53
  both
• 6:53
  retailers
• 6:54
  and
• 6:54
  brands
• 6:55
  play
• 6:55
  a
• 6:55
  critical
• 6:56
  role
• 6:56
  in
• 6:56
  providing.
• 6:57
  How
• 6:57
  does
• 6:58
  price
• 6:58
  factor
• 6:58
  into
• 6:59
  this?
• 6:59
  I
• 6:59
  mean,
• 6:59
  are
• 6:59
  you
• 6:59
  hearing
• 7:00
  from
• 7:00
  consumers?
• 7:00
  Like,
• 7:01
  I
• 7:01
  think
• 7:01
  there's
• 7:01
  a
• 7:01
  lot
• 7:02
  of
• 7:02
  people
• 7:02
  that
• 7:02
  want
• 7:02
  to
• 7:02
  live
• 7:03
  a
• 7:03
  better
• 7:03
  life,
• 7:04
  eat
• 7:04
  better
• 7:05
  food,
• 7:05
  better
• 7:06
  ingredients.
• 7:06
  How
• 7:06
  are
• 7:07
  the
• 7:07
  retailers
• 7:07
  and
• 7:07
  brands
• 7:08
  that
• 7:08
  you
• 7:08
  work
• 7:08
  with
• 7:08
  at
• 7:08
  CGF
• 7:09
  really
• 7:09
  thinking
• 7:09
  about
• 7:10
  how
• 7:10
  to
• 7:11
  make
• 7:11
  that
• 7:11
  or
• 7:12
  accommodate
• 7:12
  more,
• 7:13
  More
• 7:13
  people?
• 7:13
  Yeah,
• 7:14
  I
• 7:14
  think,
• 7:14
  I
• 7:15
  think
• 7:15
  kind
• 7:15
  of
• 7:15
  the
• 7:15
  first
• 7:16
  reality
• 7:16
  to
• 7:16
  understand
• 7:17
  is,
• 7:17
  you
• 7:17
  know,
• 7:18
  customers,
• 7:18
  all
• 7:18
  customers,
• 7:19
  certainly
• 7:20
  me,
• 7:21
  you
• 7:21
  know,
• 7:21
  everyone
• 7:22
  works
• 7:22
  within
• 7:22
  their
• 7:22
  price
• 7:23
  constraints.
• 7:23
  Yes,
• 7:24
  right.
• 7:24
  So.
• 7:24
  And
• 7:25
  that
• 7:25
  hasn't
• 7:25
  changed.
• 7:26
  Right.
• 7:26
  Right.
• 7:26
  So
• 7:26
  customers
• 7:27
  still,
• 7:28
  you
• 7:28
  know,
• 7:28
  they
• 7:28
  have,
• 7:29
  you
• 7:29
  know,
• 7:29
  I
• 7:29
  have
• 7:29
  this
• 7:30
  much
• 7:30
  money
• 7:30
  each
• 7:30
  month,
• 7:30
  I've
• 7:31
  got
• 7:31
  to
• 7:31
  feed
• 7:31
  myself,
• 7:32
  I've
• 7:32
  got
• 7:32
  to
• 7:32
  feed
• 7:32
  my
• 7:32
  family,
• 7:33
  I've
• 7:33
  got
• 7:33
  to
• 7:34
  engage
• 7:34
  in
• 7:34
  the
• 7:34
  products
• 7:35
  and
• 7:35
  services
• 7:35
  that
• 7:36
  support
• 7:36
  the
• 7:36
  health
• 7:36
  of
• 7:37
  my
• 7:37
  family.
• 7:37
  So
• 7:38
  you
• 7:38
  know,
• 7:38
  having,
• 7:40
  being
• 7:40
  focused
• 7:41
  on
• 7:43
  making
• 7:43
  things
• 7:43
  affordable
• 7:44
  and
• 7:44
  making
• 7:45
  things
• 7:45
  reasonable
• 7:45
  and
• 7:46
  accessible
• 7:46
  is
• 7:46
  absolutely
• 7:47
  essential.
• 7:48
  Yeah,
• 7:48
  that's
• 7:48
  what
• 7:49
  the
• 7:49
  consumer
• 7:49
  goods
• 7:50
  industry,
• 7:50
  it's
• 7:50
  one
• 7:50
  of
• 7:50
  the
• 7:50
  things
• 7:51
  that
• 7:51
  the
• 7:51
  consumer
• 7:51
  goods
• 7:52
  does
• 7:53
  really
• 7:53
  well
• 7:53
  when
• 7:54
  you
• 7:54
  look
• 7:54
  at
• 7:54
  a
• 7:54
  time
• 7:55
  where
• 7:55
  the
• 7:55
  cost
• 7:55
  of
• 7:56
  healthcare
• 7:56
  and
• 7:56
  the
• 7:56
  cost
• 7:57
  of
• 7:57
  wellness
• 7:58
  just
• 7:58
  keeps
• 7:58
  going
• 7:59
  up
• 7:59
  and
• 7:59
  up
• 7:59
  and
• 7:59
  up
• 8:00
  and
• 8:00
  it
• 8:00
  goes
• 8:00
  out
• 8:01
  of
• 8:01
  the
• 8:01
  reach
• 8:01
  of
• 8:01
  people
• 8:02
  to
• 8:02
  be
• 8:02
  able
• 8:02
  to
• 8:03
  access
• 8:03
  and
• 8:04
  understand
• 8:05
  consumer
• 8:05
  goods
• 8:06
  and
• 8:06
  retail
• 8:07
  can
• 8:07
  play
• 8:07
  a
• 8:07
  role
• 8:07
  in
• 8:08
  saying
• 8:08
  like,
• 8:08
  hey,
• 8:08
  no,
• 8:08
  we
• 8:09
  can
• 8:09
  actually
• 8:09
  make
• 8:09
  this
• 8:10
  more
• 8:11
  accessible.
• 8:11
  And
• 8:12
  so
• 8:12
  I
• 8:12
  think
• 8:12
  that's
• 8:12
  an
• 8:13
  absolutely
• 8:13
  essential
• 8:14
  component.
• 8:15
  That
• 8:15
  said,
• 8:16
  throughout
• 8:17
  my
• 8:17
  career
• 8:17
  I've
• 8:18
  seen
• 8:19
  both
• 8:19
  kind
• 8:20
  of
• 8:20
  repeated
• 8:20
  examples
• 8:21
  of
• 8:21
  where
• 8:22
  customers
• 8:24
  are,
• 8:24
  do
• 8:25
  look
• 8:25
  for
• 8:25
  and
• 8:26
  are
• 8:26
  willing
• 8:26
  to
• 8:27
  pay
• 8:27
  a
• 8:27
  premium
• 8:28
  for
• 8:28
  products
• 8:29
  that
• 8:29
  are
• 8:29
  healthier
• 8:30
  when
• 8:30
  they
• 8:30
  can,
• 8:31
  how
• 8:31
  they
• 8:31
  can.
• 8:31
  Right.
• 8:32
  And
• 8:32
  they,
• 8:32
  they
• 8:33
  will
• 8:33
  make
• 8:33
  trade
• 8:33
  offs,
• 8:34
  they
• 8:34
  will
• 8:34
  kind
• 8:34
  of
• 8:34
  make
• 8:35
  choices
• 8:35
  in
• 8:36
  their
• 8:36
  basket
• 8:36
  and
• 8:36
  their
• 8:37
  behaviors
• 8:37
  to,
• 8:38
  to
• 8:38
  engage
• 8:38
  in
• 8:39
  healthier
• 8:39
  behavior.
• 8:40
  So
• 8:40
  the
• 8:40
  idea
• 8:40
  that,
• 8:41
  oh,
• 8:41
  customers
• 8:42
  don't
• 8:42
  want
• 8:42
  health
• 8:43
  or
• 8:43
  wellness
• 8:43
  or
• 8:44
  are
• 8:44
  willing
• 8:45
  to
• 8:45
  pay
• 8:45
  for
• 8:45
  it,
• 8:46
  I
• 8:46
  mean,
• 8:46
  listen,
• 8:47
  everyone
• 8:47
  has
• 8:47
  their
• 8:48
  limits
• 8:48
  but
• 8:48
  where
• 8:49
  they
• 8:49
  can
• 8:49
  in
• 8:49
  the
• 8:50
  way
• 8:50
  that
• 8:50
  they
• 8:50
  can,
• 8:51
  they
• 8:51
  do
• 8:51
  make
• 8:51
  choices
• 8:52
  in
• 8:52
  that
• 8:52
  direction
• 8:53
  and
• 8:53
  they
• 8:53
  are
• 8:53
  willing
• 8:53
  to
• 8:53
  spend
• 8:54
  on
• 8:54
  it.
• 8:54
  That's
• 8:54
  clear.
• 8:55
  And
• 8:55
  it
• 8:55
  sounds
• 8:55
  like
• 8:56
  through
• 8:56
  the,
• 8:56
  some
• 8:56
  of
• 8:56
  the
• 8:57
  things
• 8:57
  that
• 8:57
  you're
• 8:57
  talking
• 8:57
  about
• 8:58
  with
• 8:58
  the
• 8:58
  retailers
• 8:58
  and
• 8:59
  brands
• 8:59
  working
• 8:59
  together
• 9:00
  to
• 9:00
  help
• 9:00
  create
• 9:00
  tools
• 9:01
  so
• 9:01
  that
• 9:01
  they
• 9:01
  can
• 9:02
  find
• 9:02
  or
• 9:02
  budget
• 9:03
  more
• 9:03
  affordably
• 9:04
  or
• 9:04
  like
• 9:04
  look
• 9:04
  at
• 9:04
  their
• 9:04
  whole
• 9:05
  set
• 9:05
  of,
• 9:05
  you
• 9:06
  know,
• 9:06
  needs
• 9:06
  that
• 9:07
  they
• 9:07
  have
• 9:07
  for
• 9:07
  their
• 9:07
  basket
• 9:08
  for
• 9:08
  the
• 9:08
  week
• 9:08
  and
• 9:08
  say
• 9:09
  I
• 9:09
  need
• 9:09
  to
• 9:09
  make
• 9:10
  a
• 9:10
  trade
• 9:10
  off
• 9:10
  here
• 9:10
  or
• 9:11
  how
• 9:11
  do
• 9:11
  I
• 9:11
  like
• 9:12
  it?
• 9:12
  Here's
• 9:13
  the
• 9:13
  information.
• 9:13
  How
• 9:13
  do
• 9:13
  I
• 9:14
  understand,
• 9:14
  how
• 9:15
  do
• 9:15
  I
• 9:15
  engage?
• 9:16
  What,
• 9:16
  what
• 9:16
  do
• 9:16
  I
• 9:17
  need
• 9:17
  to
• 9:17
  know
• 9:17
  and,
• 9:18
  and
• 9:18
  help
• 9:19
  me
• 9:19
  make
• 9:20
  the
• 9:20
  decisions
• 9:20
  as
• 9:21
  a
• 9:21
  customer
• 9:21
  that
• 9:21
  I
• 9:22
  need
• 9:22
  to
• 9:22
  make.
• 9:23
  And
• 9:23
  so
• 9:23
  that's
• 9:24
  a
• 9:24
  major
• 9:24
  development
• 9:25
  here
• 9:25
  that's
• 9:26
  going
• 9:26
  to
• 9:26
  be
• 9:26
  taking
• 9:26
  place
• 9:27
  over
• 9:27
  the
• 9:27
  course
• 9:27
  of
• 9:27
  the
• 9:27
  next
• 9:28
  few
• 9:28
  months.
• 9:28
  But
• 9:28
  what
• 9:28
  else,
• 9:29
  what
• 9:29
  else
• 9:30
  do
• 9:30
  you
• 9:30
  think
• 9:30
  is
• 9:30
  going
• 9:30
  to
• 9:30
  change
• 9:31
  or
• 9:31
  what
• 9:31
  would
• 9:31
  you
• 9:31
  predict
• 9:31
  is
• 9:32
  going
• 9:32
  to
• 9:32
  change
• 9:32
  about
• 9:33
  other
• 9:33
  shopping
• 9:34
  trends
• 9:34
  in
• 9:34
  the
• 9:34
  next
• 9:35
  five
• 9:35
  to
• 9:35
  10
• 9:35
  years?
• 9:36
  Oh,
• 9:36
  I
• 9:36
  mean,
• 9:36
  how,
• 9:37
  how
• 9:37
  people
• 9:38
  shop,
• 9:38
  obviously.
• 9:39
  I
• 9:39
  mean
• 9:40
  I
• 9:40
  think
• 9:40
  everyone
• 9:40
  talks
• 9:41
  about
• 9:41
  it,
• 9:41
  but
• 9:41
  the
• 9:42
  kind
• 9:42
  of
• 9:42
  pace
• 9:42
  of
• 9:42
  change
• 9:42
  in
• 9:43
  that
• 9:43
  and
• 9:44
  the
• 9:44
  intensity
• 9:44
  of
• 9:44
  it.
• 9:45
  I
• 9:45
  think
• 9:45
  one
• 9:45
  of
• 9:46
  the
• 9:46
  things
• 9:46
  that
• 9:46
  we're
• 9:47
  doing
• 9:47
  as
• 9:47
  the
• 9:47
  consumer
• 9:48
  goods
• 9:48
  forum
• 9:49
  and
• 9:49
  that
• 9:49
  we're
• 9:49
  looking
• 9:49
  at
• 9:50
  is,
• 9:52
  you
• 9:52
  know,
• 9:52
  obviously
• 9:53
  AI
• 9:54
  digital
• 9:54
  It's
• 9:54
  a
• 9:55
  very
• 9:55
  competitive
• 9:55
  issue.
• 9:56
  But
• 9:56
  there
• 9:56
  are
• 9:56
  pre
• 9:57
  competitive
• 9:57
  elements
• 9:58
  to
• 9:58
  that.
• 9:58
  Right.
• 9:58
  Which
• 9:59
  is
• 9:59
  how
• 9:59
  do
• 9:59
  you
• 10:00
  use
• 10:00
  data
• 10:00
  responsibly?
• 10:01
  Right.
• 10:02
  How
• 10:02
  does
• 10:02
  the
• 10:02
  industry
• 10:03
  come
• 10:03
  together
• 10:03
  on
• 10:04
  that?
• 10:04
  How
• 10:04
  do
• 10:04
  you
• 10:05
  think
• 10:05
  about
• 10:05
  those
• 10:05
  types
• 10:05
  of
• 10:06
  questions?
• 10:06
  Also,
• 10:08
  how
• 10:08
  do
• 10:08
  you
• 10:08
  support
• 10:08
  innovation
• 10:10
  that
• 10:10
  does
• 10:10
  actually
• 10:11
  not
• 10:11
  only
• 10:11
  serve
• 10:11
  the
• 10:12
  industry,
• 10:12
  but
• 10:12
  serve
• 10:12
  the
• 10:13
  customer?
• 10:13
  Right,
• 10:13
  right.
• 10:14
  And
• 10:14
  so
• 10:14
  how
• 10:14
  can
• 10:14
  the
• 10:15
  industry,
• 10:15
  again,
• 10:16
  some
• 10:16
  of
• 10:16
  that's
• 10:17
  competitive,
• 10:17
  but
• 10:17
  there
• 10:17
  are
• 10:17
  a
• 10:18
  lot
• 10:18
  of
• 10:18
  pre
• 10:18
  competitive
• 10:18
  areas
• 10:19
  in
• 10:19
  that
• 10:19
  where
• 10:20
  the
• 10:20
  pace
• 10:20
  of
• 10:21
  change
• 10:21
  is
• 10:21
  so
• 10:21
  fast.
• 10:22
  Yes,
• 10:22
  right.
• 10:22
  That
• 10:23
  the
• 10:23
  convers
• 10:24
  that
• 10:24
  we're
• 10:24
  having
• 10:24
  among
• 10:25
  star
• 10:25
  members
• 10:25
  is,
• 10:26
  okay,
• 10:26
  how
• 10:27
  do
• 10:27
  we
• 10:27
  connect
• 10:27
  them
• 10:27
  with
• 10:28
  the
• 10:28
  tools
• 10:28
  and
• 10:28
  the
• 10:28
  innovation
• 10:29
  that's
• 10:29
  out
• 10:29
  there?
• 10:30
  And
• 10:30
  what
• 10:30
  kind
• 10:30
  of
• 10:31
  innovation
• 10:31
  does
• 10:32
  the
• 10:32
  industry
• 10:32
  need
• 10:33
  to
• 10:34
  be
• 10:34
  able
• 10:34
  to
• 10:34
  support
• 10:35
  customers
• 10:36
  in
• 10:36
  the
• 10:37
  things
• 10:37
  that
• 10:37
  they
• 10:37
  want?
• 10:38
  Right.
• 10:38
  I
• 10:38
  mean,
• 10:39
  we
• 10:39
  spent
• 10:39
  a
• 10:39
  lot
• 10:39
  of
• 10:39
  time
• 10:40
  talking
• 10:40
  about
• 10:40
  wellness,
• 10:40
  but
• 10:41
  we
• 10:41
  haven't
• 10:41
  even
• 10:41
  touched
• 10:41
  on
• 10:41
  the
• 10:42
  sustainability
• 10:42
  issues
• 10:42
  that
• 10:43
  come
• 10:43
  into
• 10:43
  play
• 10:43
  there
• 10:43
  and
• 10:44
  the
• 10:44
  collaboration
• 10:44
  effort
• 10:45
  that's
• 10:45
  required
• 10:45
  for
• 10:45
  that,
• 10:46
  the
• 10:46
  food
• 10:46
  waste
• 10:47
  and
• 10:47
  all
• 10:47
  that.
• 10:47
  So.
• 10:48
  Wow.
• 10:48
  Well,
• 10:49
  we'll
• 10:49
  have
• 10:49
  to
• 10:49
  have
• 10:49
  you
• 10:49
  back
• 10:50
  sometime,
• 10:50
  talk
• 10:51
  about
• 10:51
  that
• 10:51
  maybe
• 10:51
  the
• 10:52
  next
• 10:52
  time.
• 10:53
  Well,
• 10:53
  thank
• 10:53
  you,
• 10:53
  Wesley.
• 10:54
  Thanks
• 10:54
  for
• 10:54
  joining
• 10:54
  us.
• 10:54
  The
• 10:55
  head
• 10:55
  of
• 10:55
  CGF
• 10:56
  for
• 10:56
  North
• 10:56
  America.
• 10:57
  Thanks
• 10:57
  to
• 10:57
  Fusion
• 10:57
  Group
• 10:58
  for
• 10:58
  sponsoring
• 10:58
  our
• 10:58
  coverage
• 10:59
  from
• 10:59
  the
• 10:59
  Consumer
• 10:59
  Goods
• 11:00
  Forum
• 11:00
  here
• 11:00
  in
• 11:00
  Amsterdam.
• 11:01
  And
• 11:02
  until
• 11:02
  next
• 11:02
  time,
• 11:02
  Anne,
• 11:03
  be
• 11:03
  careful
• 11:03
  out
• 11:04
  there.