From Resonance to Relevance: The Role of Culture in Marketing, Advertising and Brand Growth
Marketing and advertising have always shaped culture and influenced society. Yet, many brands today lack cultural depth, focusing more on data and short-term wins than on building lasting connections with communities.
In this episode of The Lead Creative, Donald Mokgale, MD of MoyaApp, Director of Hibirism, and co-author of Introducing Hibirism: A Guide to Black Cultural Nuance, explores how brands can embed culture into their strategy rather than just referencing it.
“Marketing isn’t about reinventing the wheel; it’s about understanding the human being at the centre of it.”
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