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Everyone Thinks AI Can Do Anything. Just Not What They Do · MSKMag OutLoud

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  SPEAKER_00: Everyone thinks AI can do anything, just not what they do.
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  SPEAKER_00: Written by Michael Schumacher.
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  SPEAKER_00: Sponsored by Clinico, software for people who care about balance.
• 0:12
  SPEAKER_00: Get a 90 day free trial at clinico.com forward slash physio hyphen matters.
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  SPEAKER_00: You won't go back by the way, it's really good.
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  SPEAKER_00: It can write their marketing,
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  SPEAKER_00: answer their emails, and probably do their accounts better than their accountant.
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  SPEAKER_00: But Suggest AI might do some triage or follow-ups,
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  SPEAKER_00: or heaven forbid,
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  SPEAKER_00: some actual physiotherapy,
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  SPEAKER_00: and suddenly it's dangerous and unproven and years away,
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  SPEAKER_00: and patients will never go for it.
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  SPEAKER_00: I see a lot of false narratives at the moment, and most of them are self-serving.
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  SPEAKER_00: You only have to spend five minutes on LinkedIn to see AI can't ever do this,
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  SPEAKER_00: AI can't ever do that.
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  SPEAKER_00: And there's always the same pushback.
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  SPEAKER_00: Yeah, but patients want humans.
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  SPEAKER_00: People don't want online physio.
• 0:52
  SPEAKER_00: Didn't you know my hands are magical?
• 0:54
  SPEAKER_00: It was suggested to me that this article is probably a couple of years too early,
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  SPEAKER_00: but 2026 is very different to 2006 or 2016.
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  SPEAKER_00: We aren't in a position where an industry can sit back,
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  SPEAKER_00: fail to modernize,
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  SPEAKER_00: continue being two steps behind and expect to survive,
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  SPEAKER_00: as has been the case in the past.
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  SPEAKER_00: Even forgetting AI for a moment,
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  SPEAKER_00: I could probably chat with more clinic owners than just about anyone
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  SPEAKER_00: and speaking purely from a commercial standpoint
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  SPEAKER_00: that successful clinics today are embracing change and have been for years and
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  SPEAKER_00: the clinics that aren't are being shown up badly.
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  SPEAKER_00: I've often said if you're still operating today like you did five years ago,
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  SPEAKER_00: you're falling behind.
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  SPEAKER_00: In 18 months, you won't have much of a business left.
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  SPEAKER_00: Why?
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  SPEAKER_00: Because AI changes everything.
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  SPEAKER_00: This time,
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  SPEAKER_00: it's not just a case of someone technically,
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  SPEAKER_00: strategically and commercially immature ending up at 60 owning
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  SPEAKER_00: a clinic they thought was their pension and realising it barely covers the cost of
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  SPEAKER_00: an all-inclusive holiday to the West Bank.
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  SPEAKER_00: This time, those clinic owners that don't adapt simply won't be around for much longer.
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  SPEAKER_00: But Michael, you're wrong.
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  SPEAKER_00: Patients didn't want online physio in COVID, so they won't want AI physio.
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  SPEAKER_00: People need the human touch.
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  SPEAKER_00: AI is not just something we need to worry about.