The rise of the QR code, with Beaconstac’s Ravi Maddimsetty

Evolving Your Workplace · Dec 8, 2022 · 49m

When Ravi Maddimsetty began his start-up he had a vision of connecting the physical with the digital to help businesses engage with customers – not necessarily through QR code technology. But after trial and error, Ravi and his co-founder Sharat knew QR codes were the technology they had been looking for.

Today their company, “Beaconstac” employs over 60 people and has worked with brands such as Pepsi and Amazon.

Ravi and Sharat grew up together in the same city in India. And after both moving to the US decades later, they wound up being roommates in New York City, both working for large…