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You Have 11 Seconds to Be Unforgettable | Dr. Thomas Trautmann

You may know you’re the better choice, but if your message focuses on what you do instead of what your customer needs, they may never see why.

Neuroscientist and executive coach Dr. Thomas Trautmann joins Capt. Marco Torres to share how entrepreneurs can use ethical persuasion to build trust and communicate their value. From turning an ordinary pitch into a customer-focused message to using rewards that actually matter, Thomas shares practical ways to stand out while putting your customer’s success first.

When you focus on making your customers great, you give them a reason to remember you.

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