Latest / #WisdomOfWomen Show / Elisa Camahort Page: Building a Life, Career, and Company with Optionality

Transcript

Elisa Camahort Page: Building a Life, Career, and Company with Optionality · #WisdomOfWomen Show

0:00
Welcome
0:00
to
0:00
the
0:01
Wisdom
0:01
of
0:01
Women
0:02
Show.
0:02
We
0:02
are
0:02
dedicated
0:03
to
0:03
amplifying
0:04
the
0:04
voice
0:04
and
0:05
wisdom
0:05
of
0:05
women
0:05
in
0:06
business.
0:07
A
0:07
new
0:07
model
0:08
of
0:08
leadership
0:09
is
0:09
emerging
0:09
and
0:10
we
0:10
are
0:10
here
0:10
to
0:11
amplify
0:11
the
0:11
voices
0:12
of
0:12
women
0:12
leading
0:13
the
0:13
way.
0:14
I
0:14
am
0:14
your
0:15
host,
0:15
Coco
0:15
Selman,
0:16
five
0:16
time
0:16
founder,
0:17
impact
0:17
investor
0:18
and
0:18
creator
0:18
of
0:19
the
0:19
Force
0:19
for
0:19
Good
0:20
system.
0:21
Thank
0:22
you
0:22
for
0:22
joining
0:22
us
0:23
today
0:23
as
0:23
we
0:23
illuminate
0:24
the
0:24
path
0:25
to
0:25
unlocking
0:26
opportunities
0:26
and
0:26
prosperity
0:27
for
0:27
women
0:28
led
0:28
enterprises
0:29
by
0:29
amplifying
0:30
the
0:30
voice
0:30
and
0:31
wisdom
0:31
of
0:32
women.
0:33
So
0:33
today
0:33
we
0:33
have
0:34
an
0:34
extraordinary
0:35
future
0:36
of
0:36
work
0:37
pathfinder
0:38
in
0:38
our
0:38
midst.
0:40
So
0:40
Lisa
0:40
Camahort
0:41
Page
0:42
is
0:42
a
0:42
serial
0:43
entrepreneur,
0:44
exited
0:44
founder
0:45
and
0:45
culture
0:45
architect
0:46
who
0:46
has
0:47
built
0:47
and
0:47
scaled
0:48
businesses
0:49
rooted
0:49
in
0:50
community
0:51
inclusion
0:52
and
0:53
operational
0:53
excellence.
0:55
As
0:55
co
0:55
founder
0:56
and
0:56
former
0:57
COO
0:57
of
0:58
BlogHer,
0:59
she
1:00
helped
1:00
grow
1:01
one
1:01
of
1:01
the
1:01
most
1:02
influential
1:03
digital
1:04
media
1:04
companies
1:05
for
1:05
women,
1:06
raising
1:07
capital,
1:07
achieving
1:08
scale
1:08
and
1:09
modeling
1:10
how
1:10
to
1:10
operationalize
1:12
values
1:13
inside
1:14
a
1:14
profitable
1:15
enterprise.
1:16
Today,
1:17
as
1:17
co
1:17
founder
1:18
of
1:18
Optionality,
1:20
she
1:20
is
1:20
rewriting
1:21
the
1:22
rules
1:22
of
1:23
work
1:23
itself,
1:24
guiding
1:25
experienced
1:26
professionals
1:27
to
1:27
design
1:28
meaningful,
1:30
flexible
1:30
careers
1:31
in
1:31
the
1:32
now
1:32
of
1:32
work.
1:33
A
1:33
seasoned
1:34
startup
1:34
executive
1:35
board
1:35
member,
1:36
speaker
1:36
and
1:36
author
1:37
of
1:38
Roadmap
1:39
for
1:39
Revolutionaries,
1:40
Elisa
1:41
brings
1:41
mastery
1:42
in
1:43
content,
1:44
community
1:45
communications,
1:46
P
1:47
and
1:47
L
1:47
leadership
1:48
and
1:49
the
1:49
human
1:49
side
1:50
of
1:50
growth.
1:51
Welcome
1:52
Elisa.
1:53
Thank
1:54
you
1:54
Coco.
1:54
I'm
1:55
so
1:55
excited
1:55
to
1:56
join
1:56
you
1:56
today
1:56
and
1:56
thanks
1:57
for
1:57
that
1:57
amazing
1:58
intro.
1:58
I
1:58
think
1:58
you
1:58
tweaked
1:59
my
2:00
perhaps
2:00
more
2:00
plain
2:00
vanilla
2:01
bio
2:01
that
2:01
I
2:01
sent
2:02
you
2:02
a
2:02
little
2:02
bit.
2:02
I
2:02
need
2:03
it
2:03
back
2:03
so
2:03
I
2:03
can
2:03
start
2:04
using
2:04
it.
2:04
Oh
2:05
my
2:05
goodness.
2:05
I
2:06
just
2:06
love
2:06
to
2:07
have
2:07
people
2:07
on
2:07
the
2:07
show
2:08
and
2:08
I
2:08
love
2:08
to
2:09
find
2:09
out
2:09
as
2:09
much
2:09
as
2:10
I
2:10
can
2:10
and
2:10
try
2:11
to
2:11
create
2:11
something
2:11
that
2:12
makes
2:12
you
2:12
feel
2:13
really
2:13
honored
2:13
and
2:14
welcomed
2:14
because
2:14
I
2:15
am
2:15
so
2:15
appreciative
2:16
to
2:16
have
2:16
you
2:16
here
2:17
and
2:17
so
2:17
we
2:18
can
2:18
share
2:18
your
2:18
wisdom
2:19
on
2:19
the
2:19
show.
2:20
And
2:20
as
2:21
you
2:21
know,
2:21
I
2:21
always
2:21
like
2:22
to
2:22
ask,
2:22
what
2:23
is
2:23
a
2:23
book
2:24
written
2:24
by
2:25
a
2:25
woman
2:26
that
2:26
has
2:26
significantly
2:27
influenced
2:28
your
2:28
life?
2:30
Well,
2:30
I'm
2:30
going
2:30
to
2:30
share
2:31
my
2:31
still
2:31
favorite
2:32
number
2:32
one
2:33
nonfiction
2:33
book
2:33
I've
2:34
ever
2:34
read,
2:34
which
2:35
is
2:35
the
2:35
Warmth
2:35
of
2:36
Other
2:36
Suns
2:36
by
2:36
Isabel
2:37
Wilkerson.
2:38
And
2:39
I
2:39
will
2:40
say
2:40
that
2:40
as
2:40
a
2:40
first
2:40
generation
2:41
American
2:41
who
2:42
both
2:42
parents
2:42
were
2:42
immigrants
2:43
and
2:44
that
2:44
comes
2:44
with
2:44
a
2:45
whole
2:45
lot
2:45
of
2:45
lore
2:46
and
2:47
on
2:47
one
2:47
side
2:48
they
2:48
were,
2:49
you
2:49
know,
2:49
my
2:50
grandparents
2:50
and
2:50
my
2:51
mom
2:51
emigrated
2:52
as
2:52
part
2:52
of
2:52
one
2:52
diaspora.
2:53
But
2:54
when
2:54
you're
2:54
raised
2:55
in
2:55
that
2:55
culture,
2:56
you're
2:56
sort
2:57
of
2:57
the
2:57
lore,
2:58
you
2:58
know,
2:59
is
2:59
maybe
2:59
more
3:00
international.
3:00
It
3:00
may
3:01
not
3:01
be
3:01
so
3:01
focused
3:02
on
3:02
the
3:02
lore
3:02
of
3:03
this
3:03
country
3:03
here.
3:04
And
3:05
so
3:06
reading
3:06
the
3:07
Warmth
3:07
of
3:07
Other
3:07
Suns
3:08
really
3:08
opened
3:09
my
3:09
eyes
3:10
to
3:10
the
3:10
history
3:11
here
3:11
from
3:11
before
3:12
my
3:12
family,
3:13
you
3:13
know,
3:13
ever
3:14
arrived
3:14
on
3:14
these
3:14
shores.
3:16
So
3:16
for
3:16
those
3:16
people
3:16
who
3:17
don't
3:17
know.
3:17
It's
3:17
about
3:18
the
3:18
African
3:18
American
3:19
diaspora
3:20
and
3:20
it
3:20
really
3:20
happened
3:21
in
3:21
waves.
3:21
It
3:21
was
3:22
not
3:22
all
3:23
immediately
3:23
post
3:24
Civil
3:24
War.
3:24
It
3:25
happened
3:25
through
3:25
Reconstruction,
3:26
through
3:26
Jim
3:27
Crow
3:27
and
3:28
on.
3:28
And
3:28
she
3:28
takes
3:28
three
3:29
different
3:29
individuals
3:30
to
3:31
represent
3:31
a
3:32
different
3:32
wave
3:32
of
3:33
that
3:33
diaspora
3:34
and
3:34
tells
3:34
their
3:35
story.
3:35
So
3:36
it
3:36
is
3:36
masterful
3:37
storytelling
3:38
in
3:38
that
3:38
you
3:38
feel
3:38
these
3:39
are
3:39
characters
3:40
that
3:40
you
3:40
are
3:40
getting
3:40
to
3:40
know
3:41
like
3:41
you
3:41
would
3:41
in
3:41
a
3:41
novel,
3:42
but
3:42
full
3:43
of
3:43
this
3:43
historical
3:44
depth
3:44
and
3:45
detail
3:45
and
3:46
richness.
3:47
And
3:47
it
3:48
completely
3:49
both
3:49
opened
3:50
my
3:50
eyes
3:50
and
3:50
transformed
3:51
my
3:51
thinking.
3:52
Not
3:52
just
3:53
about
3:54
race
3:54
and
3:54
race
3:55
relations
3:55
in
3:55
America,
3:56
but
3:56
about
3:57
this
3:57
diaspora
3:58
internally
3:59
and
3:59
how
4:00
things
4:00
across
4:01
the
4:01
country
4:01
were
4:01
influenced
4:02
by
4:02
it.
4:02
And
4:03
it's
4:03
just
4:03
an
4:03
amazing
4:04
read
4:05
and
4:05
still
4:05
my
4:05
favorite
4:06
nonfiction.
4:07
I
4:07
have
4:07
not
4:08
read
4:08
this
4:08
book.
4:09
Oh,
4:09
you
4:09
must
4:10
a
4:10
lot
4:10
of
4:10
people.
4:11
Her
4:11
most
4:11
recent
4:12
book
4:12
is
4:12
Cast,
4:12
which
4:13
is
4:13
also.
4:13
That's
4:14
an
4:14
important
4:14
book.
4:15
Yes.
4:15
But
4:15
as
4:16
far
4:16
as
4:16
the
4:16
pure,
4:17
really
4:17
getting
4:18
into
4:18
your
4:18
heart
4:19
and
4:19
soul,
4:20
like
4:20
the
4:20
story
4:21
of
4:21
these
4:21
three
4:22
different
4:22
folks
4:23
who
4:23
represent
4:24
different
4:24
waves
4:24
of
4:25
the
4:25
diaspora.
4:26
Different.
4:26
It's
4:26
just
4:26
the
4:26
structure
4:27
and
4:27
architecture
4:28
of
4:28
it
4:28
really
4:28
makes
4:29
it
4:29
stick.
4:29
I
4:30
will
4:30
read
4:30
it.
4:30
You
4:31
are
4:31
so
4:31
articulate.
4:32
I
4:32
just
4:32
love
4:33
your
4:33
content
4:34
and
4:35
the
4:35
way
4:35
that
4:35
you.
4:36
I
4:36
mean
4:36
this
4:36
is
4:36
your
4:37
mastery.
4:37
And
4:38
that's
4:38
one
4:38
of
4:38
the
4:38
reasons
4:39
why
4:39
I
4:39
wanted
4:39
to
4:39
have
4:39
you
4:39
on
4:40
the
4:40
show
4:40
is
4:40
because
4:42
you
4:42
have
4:42
really,
4:43
you're
4:43
such
4:43
an
4:43
example
4:44
of
4:44
taking
4:44
your
4:45
own
4:45
personal
4:46
strengths
4:47
and
4:47
beliefs
4:48
and
4:49
purpose
4:49
and
4:50
putting
4:50
it
4:50
into
4:50
the
4:50
world
4:51
and
4:51
as
4:51
a
4:52
business.
4:52
And
4:52
I
4:52
just,
4:53
I
4:53
think
4:53
it's
4:53
such
4:53
a
4:54
wonderful
4:54
example.
4:55
So.
4:55
So
4:55
before
4:56
we
4:56
get
4:56
into
4:57
all
4:57
things
4:58
blog
4:58
her
4:58
and
4:59
then
4:59
optionality,
5:01
I
5:01
would
5:01
love
5:01
for
5:02
you
5:02
to
5:02
share
5:02
a
5:02
little
5:03
bit
5:03
about
5:04
you.
5:05
I
5:05
always
5:05
like
5:05
to
5:05
hear
5:06
about
5:06
three
5:07
moments,
5:07
defining
5:08
moments
5:09
in
5:09
your
5:10
life.
5:11
Three
5:11
moments
5:11
that
5:12
you
5:12
can
5:12
look
5:12
back
5:12
on
5:13
that
5:13
sort
5:14
of
5:14
shaped
5:14
who
5:14
you
5:15
are
5:15
and
5:15
the
5:16
moments
5:16
that
5:17
created
5:17
the
5:17
person
5:18
you've
5:18
become.
5:19
Could
5:19
be
5:19
hard
5:20
things,
5:20
could
5:20
be
5:21
great
5:21
things,
5:21
could
5:21
be
5:22
whatever.
5:23
In
5:23
between
5:23
things,
5:23
whatever
5:24
comes
5:24
up
5:24
for
5:25
you.
5:25
What
5:25
are
5:25
those
5:25
three
5:26
moments
5:26
for
5:26
you
5:26
today?
5:28
Well,
5:29
I
5:29
think
5:29
that
5:29
it's
5:30
pretty
5:30
instructive
5:31
for
5:31
what
5:31
I'm
5:31
doing
5:31
now
5:32
about
5:32
portfolio
5:33
lives
5:33
and
5:34
things
5:34
like
5:34
that,
5:34
that
5:35
the
5:35
first
5:35
defining
5:36
moment
5:36
probably
5:36
happened
5:37
when
5:37
I
5:37
was
5:37
25.
5:38
I
5:38
had
5:38
ever
5:39
since
5:39
I
5:39
entered
5:39
high
5:39
school.
5:40
I
5:40
had
5:40
gotten
5:40
into
5:40
theater
5:41
and
5:41
music.
5:42
I
5:42
had
5:42
decided
5:42
that's
5:43
what
5:43
I
5:43
wanted
5:43
to
5:43
do.
5:44
I
5:44
was
5:45
very
5:45
single
5:45
minded
5:45
about
5:46
it.
5:46
Traditional
5:47
school
5:47
was
5:48
not
5:48
for
5:48
me.
5:48
Like
5:49
I
5:49
did
5:49
okay.
5:50
I.
5:50
I
5:50
never
5:50
really
5:51
was
5:51
going
5:51
to
5:51
fail
5:52
anything
5:52
because
5:52
there
5:52
was
5:53
a
5:53
lot
5:53
of
5:53
pressure.
5:53
You
5:54
know,
5:54
my
5:54
parents
5:54
expected
5:55
me
5:55
to
5:55
do
5:55
well
5:55
and
5:55
my
5:56
older
5:56
brother
5:56
and
5:56
my
5:56
younger
5:57
sister
5:57
were
5:57
both
5:57
valedictorian
5:58
4.0
5:59
type
5:59
students.
6:00
But
6:00
I
6:00
didn't
6:00
care
6:01
about
6:01
school.
6:02
I
6:02
cared
6:02
about
6:02
the
6:03
activities
6:03
I
6:03
was
6:04
doing
6:04
through
6:04
school.
6:05
So
6:05
of
6:05
course
6:05
I
6:06
went
6:06
to
6:06
college
6:06
because
6:07
that
6:07
was
6:07
expected.
6:07
But
6:08
I
6:08
majored
6:08
in
6:08
theater,
6:09
I
6:09
minored
6:09
in
6:09
music.
6:10
And
6:10
I
6:10
wanted
6:10
to
6:10
get
6:10
in
6:11
and
6:11
get
6:11
out
6:11
in
6:11
four
6:11
years
6:12
and
6:12
move
6:12
to
6:12
New
6:12
York
6:13
because
6:13
that's
6:13
where
6:13
my
6:14
dream
6:14
was,
6:14
that's
6:14
what
6:15
I
6:15
was
6:15
going
6:15
to
6:15
do.
6:15
And
6:15
I
6:16
had
6:16
a
6:16
whole
6:16
plan.
6:16
I
6:17
worked
6:17
all
6:17
through
6:17
college
6:18
so
6:18
I
6:18
could
6:18
save
6:18
money.
6:19
I
6:20
attended
6:20
a
6:21
summer
6:21
stock
6:21
theater
6:21
where
6:22
I
6:22
could
6:22
get
6:22
my
6:22
union
6:23
card
6:23
before
6:23
I
6:23
ever
6:24
moved
6:24
to
6:24
New
6:24
York.
6:25
And
6:25
then
6:25
I
6:25
was
6:25
there
6:26
for
6:26
about
6:26
four
6:26
years
6:27
and
6:27
I
6:27
had
6:27
a
6:27
realization,
6:28
oh,
6:29
maybe
6:30
I
6:30
don't
6:31
want
6:31
to
6:31
stay
6:31
here
6:32
and
6:32
do
6:32
this
6:32
and
6:33
pursue
6:33
this.
6:34
Because
6:34
I
6:35
had
6:35
this
6:35
very
6:36
starry
6:36
eyed,
6:36
naive
6:38
perspective
6:38
about
6:39
what
6:39
it
6:39
would
6:39
be
6:40
like,
6:40
not
6:41
the
6:41
living
6:41
in
6:41
New
6:42
York.
6:42
My
6:42
mom
6:42
grew
6:42
up
6:42
in
6:43
New
6:43
York.
6:43
I'd
6:43
been
6:43
to
6:43
New
6:43
York
6:44
many
6:44
times.
6:45
But
6:45
the
6:45
actual
6:46
industry
6:47
of
6:47
even
6:47
theater
6:48
is
6:48
an
6:48
industry,
6:48
is
6:49
a
6:49
business.
6:50
And
6:51
I
6:51
got
6:51
what
6:51
I
6:51
like
6:51
to
6:52
say,
6:52
both
6:52
jaded
6:53
and
6:53
naive.
6:53
I
6:54
got
6:54
jaded
6:54
thinking,
6:55
oh,
6:55
it's
6:55
all
6:55
about
6:55
who
6:56
you
6:56
know,
6:56
it's
6:56
all
6:56
about
6:56
this,
6:57
that
6:57
and
6:57
the
6:57
other.
6:57
It's
6:58
not.
6:58
And
6:59
I'm
6:59
like,
6:59
I
7:00
also,
7:00
I
7:00
just
7:00
didn't
7:00
want
7:01
to
7:01
be
7:01
poor
7:02
like
7:02
most
7:02
actors.
7:03
Yeah,
7:04
even
7:04
working
7:04
actors,
7:05
it's
7:05
just
7:06
the
7:06
odds
7:07
are
7:07
against
7:07
you.
7:07
And
7:08
I
7:08
missed
7:08
California.
7:09
So
7:10
at
7:10
25,
7:10
I
7:11
moved
7:11
back.
7:12
I
7:12
had
7:12
trained
7:12
for
7:13
nothing
7:13
else.
7:13
I
7:13
knew
7:14
nothing
7:14
else.
7:14
I
7:14
just
7:15
had
7:15
sort
7:15
of
7:15
my
7:15
brain
7:16
and
7:17
my
7:17
willingness
7:17
to
7:17
work.
7:18
And
7:18
I
7:19
got
7:19
a
7:19
job
7:19
working
7:20
for
7:20
a
7:20
friend
7:20
of
7:20
a
7:20
family
7:21
and
7:21
commodities
7:22
and
7:22
finance.
7:23
And
7:23
what
7:23
I
7:24
found
7:24
is
7:24
that
7:24
I
7:25
was
7:25
completely
7:25
liberated.
7:26
I
7:27
wasn't
7:27
going
7:27
to
7:27
do
7:27
the
7:27
thing
7:28
I
7:28
thought
7:28
I
7:28
was
7:28
going
7:28
to
7:28
do.
7:28
And
7:29
that
7:29
meant
7:29
I
7:29
could
7:29
literally
7:30
do
7:30
anything.
7:31
Anything
7:31
I
7:32
chose,
7:32
I
7:32
was
7:32
going
7:32
to
7:32
have
7:32
to
7:32
learn.
7:33
Anything
7:34
I
7:34
chose
7:34
was
7:34
going
7:34
to
7:35
be
7:35
like
7:35
starting
7:35
from
7:35
scratch.
7:36
Seven
7:37
years
7:37
later
7:37
I
7:38
realized
7:38
I
7:38
don't
7:39
really
7:39
want
7:39
to
7:39
be
7:39
in
7:39
finance.
7:40
I
7:40
don't
7:40
really
7:40
want
7:40
to
7:41
move
7:41
to
7:41
Chicago
7:41
or
7:41
New
7:42
York
7:42
to
7:42
keep
7:42
growing
7:43
in
7:43
my
7:43
career
7:44
because
7:44
this
7:44
was
7:44
pre,
7:45
like
7:45
you
7:45
could
7:46
work
7:46
anywhere.
7:47
And
7:47
I
7:47
looked
7:47
around
7:48
in
7:48
Silicon
7:48
Valley,
7:49
I
7:49
said,
7:49
oh,
7:49
this
7:49
tech
7:49
thing
7:50
seems
7:50
like
7:50
it's
7:50
a
7:50
pretty
7:50
big
7:51
deal.
7:51
I
7:51
guess
7:51
I
7:51
should
7:51
figure
7:52
out
7:52
if
7:52
I
7:52
could
7:52
do
7:52
that.
7:53
And
7:53
I
7:53
just
7:53
went
7:54
and
7:54
started
7:54
at
7:54
the
7:55
ground
7:55
floor
7:55
again
7:55
in
7:56
a
7:56
tech
7:56
company
7:57
and
7:58
rode
7:58
the
7:58
dot
7:59
com
7:59
boom
7:59
wave.
8:00
But
8:00
that
8:00
was
8:01
driven
8:01
by
8:01
knowing
8:01
at
8:01
25
8:02
that
8:03
I
8:03
could
8:03
do
8:03
anything.
8:04
It
8:04
was
8:04
just
8:04
a
8:04
matter
8:05
of
8:05
could
8:05
I
8:05
learn
8:06
and
8:06
could
8:06
I
8:06
work
8:06
hard.
8:07
Yeah,
8:08
so
8:08
that,
8:09
that
8:09
was
8:09
number
8:09
one.
8:10
Then
8:11
again,
8:11
at
8:12
the
8:12
end
8:12
of
8:13
the
8:13
dot
8:14
com
8:14
it
8:14
was
8:14
the
8:14
dot
8:14
com
8:15
bust.
8:16
There
8:16
was
8:16
layoff
8:16
after
8:17
layoff
8:17
after
8:17
layoff
8:18
at
8:18
the
8:18
company
8:18
I
8:18
was
8:18
working
8:19
at.
8:19
I
8:19
had
8:19
gone
8:19
really
8:20
far,
8:20
really
8:20
fast.
8:21
But
8:21
now
8:21
everything
8:21
was
8:22
spiraling
8:22
down
8:23
and
8:24
I
8:24
thought
8:25
I
8:25
was
8:25
going
8:25
to
8:25
get
8:25
laid
8:25
off.
8:26
I
8:26
thought,
8:26
they
8:26
can't
8:26
go
8:27
any
8:27
more
8:27
lean.
8:28
It's,
8:28
you
8:28
know,
8:28
everyone's
8:29
reporting
8:29
to
8:29
me
8:30
and
8:30
I
8:30
had
8:31
hit
8:31
a
8:31
glass
8:31
ceiling.
8:32
They
8:32
wouldn't
8:32
promote
8:32
me.
8:33
So
8:33
everyone
8:33
reported
8:34
to
8:34
me.
8:34
And
8:34
I
8:34
reported
8:35
to
8:35
this.
8:35
They
8:35
were
8:36
bringing
8:36
in
8:36
yet
8:36
another
8:36
new
8:37
boss
8:37
for
8:37
me
8:38
and
8:39
I
8:39
didn't
8:39
get
8:39
laid
8:39
off.
8:40
And
8:40
I
8:40
spent
8:40
all
8:40
weekend
8:41
saying,
8:41
I've
8:42
got
8:42
to
8:42
go
8:42
back
8:42
and
8:42
try
8:42
to
8:42
do
8:43
the
8:43
same
8:43
with
8:43
fewer
8:43
and
8:44
fewer
8:44
people.
8:45
And
8:45
then
8:45
there
8:45
was
8:45
a
8:45
voice
8:46
in
8:46
my
8:46
head
8:46
that
8:47
said,
8:47
do
8:47
you
8:47
have
8:47
to
8:47
go
8:48
back?
8:48
Why
8:48
do
8:48
you
8:48
have
8:48
to
8:48
go
8:48
back?
8:49
What
8:49
could
8:49
you
8:50
do
8:50
instead?
8:51
And
8:51
it
8:51
that
8:52
defining
8:52
moment
8:53
where
8:53
I
8:53
went
8:53
in
8:53
on
8:53
Monday
8:54
and
8:54
said,
8:54
okay,
8:54
can
8:55
I
8:55
get
8:55
on
8:55
the
8:55
list?
8:55
What
8:56
do
8:56
I
8:56
have
8:56
to
8:56
do
8:56
to
8:56
get
8:56
on
8:57
the
8:57
list?
8:57
How
8:57
do
8:58
I
8:58
get
8:58
myself?
8:59
And
8:59
from
8:59
there
8:59
is
9:00
when
9:00
I
9:00
met
9:00
Lisa
9:01
Stone
9:01
and
9:01
Jory
9:01
Desjardins
9:03
soon
9:03
after
9:03
that,
9:03
within
9:04
a
9:04
year
9:04
or
9:04
two
9:04
after
9:04
that,
9:05
and
9:05
we
9:05
started
9:05
blog
9:06
her.
9:06
I
9:06
had
9:07
never
9:07
planned
9:07
to
9:07
be
9:07
an
9:07
entrepreneur.
9:08
I
9:08
had
9:08
never
9:08
planned
9:09
to
9:09
start
9:09
my
9:09
own
9:09
business.
9:10
But
9:11
that
9:12
when
9:12
that
9:13
happened,
9:13
I
9:13
was
9:14
like
9:14
reminded,
9:14
oh,
9:15
yeah,
9:15
you
9:15
are
9:15
free.
9:16
In
9:16
fact,
9:16
I
9:16
have
9:17
a
9:17
little
9:17
myintent.org
9:19
necklace
9:19
that
9:19
says
9:19
you
9:19
are
9:20
free
9:20
on
9:20
it
9:21
because
9:21
I
9:21
need
9:22
that
9:22
reminder
9:23
every
9:23
time
9:23
I'm
9:24
mad
9:24
or
9:24
upset
9:25
or
9:25
feel
9:25
frustrated.
9:26
I'm
9:26
like,
9:26
you're
9:27
a
9:27
free
9:27
person.
9:27
You're
9:28
in
9:28
this
9:28
relationship
9:28
because
9:29
you
9:29
want
9:29
to
9:29
be.
9:29
You
9:29
live
9:29
in
9:29
this
9:30
house
9:30
because
9:30
you
9:30
want
9:30
to.
9:31
You're
9:31
doing
9:31
this
9:31
work
9:31
because
9:32
you
9:32
want
9:32
to.
9:32
If
9:32
you
9:32
didn't,
9:33
you
9:33
could
9:33
drop
9:33
everything,
9:34
you
9:34
could
9:34
start
9:35
over,
9:36
you
9:36
could
9:36
do
9:37
something
9:37
new.
9:37
Because
9:38
you
9:38
are
9:38
essentially
9:39
free
9:40
if
9:40
you're
9:40
willing
9:41
to
9:41
learn
9:41
what
9:41
you
9:41
can
9:41
learn
9:42
and
9:43
start
9:43
from
9:43
the
9:43
beginning
9:43
if
9:43
you
9:44
need
9:44
to.
9:45
Yep.
9:46
So
9:46
I
9:46
love
9:46
that.
9:47
Yeah.
9:48
And
9:48
then
9:48
of
9:48
course,
9:48
I
9:48
guess,
9:49
you
9:49
know,
9:49
the
9:49
last
9:50
defining
9:50
moment
9:51
is
9:51
probably
9:51
when
9:52
I
9:52
said
9:52
no
9:52
to
9:53
President
9:53
Obama's
9:54
team
9:54
because
9:55
it
9:55
taught
9:55
me
9:55
that
9:55
sometimes
9:56
you
9:56
just
9:56
have
9:57
to
9:57
stick
9:58
to
9:58
what's
9:58
right
9:59
for
9:59
you,
9:59
not
9:59
what's
10:00
right
10:00
for
10:00
them.
10:01
We
10:01
wanted
10:01
him
10:01
to
10:02
speak
10:02
at
10:02
Blogger12,
10:04
but
10:04
we
10:04
were
10:04
Blocker12
10:05
was
10:05
happening
10:05
in
10:05
a
10:05
blue
10:06
state
10:06
and
10:06
he
10:06
was
10:07
on
10:07
his
10:07
re
10:07
election
10:08
tour
10:08
and
10:08
they
10:09
weren't
10:09
going
10:09
to
10:09
come
10:09
to
10:09
New
10:09
York.
10:10
And
10:10
so
10:10
they
10:11
said,
10:11
let
10:11
us
10:11
just
10:11
send
10:11
a
10:12
video.
10:12
And
10:12
I'm
10:13
like,
10:13
you
10:13
know
10:13
what?
10:13
All
10:13
these
10:14
women
10:14
who
10:14
come,
10:15
this
10:15
may
10:15
be
10:15
the
10:15
one
10:15
trip
10:16
they
10:16
make
10:16
all
10:16
year.
10:16
That's
10:17
for
10:17
them.
10:17
They
10:17
spend
10:17
lots
10:18
of
10:18
money
10:18
to
10:18
be
10:18
here
10:19
in
10:19
person.
10:20
So
10:20
you
10:21
can
10:21
give
10:21
us
10:21
a
10:21
video
10:22
anytime.
10:22
And
10:22
we
10:22
will
10:23
publish
10:23
it
10:23
on
10:23
our
10:23
site,
10:24
which
10:24
gets
10:24
millions
10:25
of
10:25
views
10:26
like,
10:26
we're
10:26
happy
10:27
to
10:27
publish
10:27
a
10:27
video,
10:28
but
10:28
we're
10:28
not
10:28
going
10:28
to
10:28
have
10:29
a
10:29
video
10:29
Remarks
10:29
at
10:30
our
10:30
conference.
10:30
We
10:30
never
10:30
have.
10:31
We
10:31
never
10:31
will.
10:32
And
10:33
I
10:33
had
10:33
probably
10:34
three,
10:34
four,
10:34
five
10:35
conversations
10:35
where
10:36
they
10:36
kept.
10:36
And
10:36
it
10:37
kept
10:37
getting
10:37
closer
10:38
and
10:38
closer
10:38
and
10:38
closer.
10:39
And
10:39
every
10:40
time
10:40
I
10:40
said
10:40
no,
10:40
I
10:40
would
10:41
hang
10:41
up
10:41
and
10:41
go,
10:41
oh,
10:42
my
10:42
God,
10:42
what
10:42
am
10:42
I
10:42
doing?
10:43
Oh,
10:43
my
10:43
God.
10:43
I
10:43
just
10:43
said.
10:44
But
10:45
at
10:45
the
10:45
end
10:45
of
10:45
the
10:45
day,
10:46
six
10:46
days
10:46
before
10:47
the
10:47
conference,
10:48
they
10:48
agreed
10:48
to
10:48
do
10:49
a
10:49
live
10:49
via
10:49
satellite.
10:50
He
10:50
still
10:50
didn't
10:50
come
10:50
in
10:51
person,
10:51
but
10:52
he
10:52
came
10:52
live
10:52
via
10:53
satellite
10:53
from
10:53
some
10:54
swing
10:54
state,
10:54
I'm
10:55
sure,
10:55
and
10:56
gave
10:56
the
10:56
opening
10:56
remarks
10:57
for
10:57
our
10:57
conference.
10:58
And
10:59
we
10:59
had
10:59
to
10:59
figure
10:59
out
10:59
all
11:00
the
11:00
lynch
11:00
and
11:00
everything,
11:01
shout
11:01
out
11:01
to
11:01
Lori
11:01
Luna.
11:02
And
11:03
he
11:03
came
11:03
and
11:04
started
11:04
the
11:05
conference
11:05
for
11:05
us
11:05
in
11:05
2012.
11:07
And
11:07
his
11:07
person
11:08
who
11:08
worked
11:08
for
11:08
him
11:08
said,
11:09
you
11:09
know,
11:09
when
11:09
I
11:09
put
11:09
my
11:10
vision
11:10
board
11:10
together
11:10
for
11:11
next
11:11
year,
11:11
I'm
11:12
going
11:12
to
11:12
put
11:12
a
11:12
picture
11:12
of
11:12
you
11:13
under
11:13
persistence,
11:14
because
11:14
you
11:15
just
11:15
stuck
11:15
with
11:16
your
11:16
guns.
11:16
We
11:16
never
11:17
would
11:17
have
11:17
done
11:17
this.
11:18
We
11:18
never
11:18
would
11:19
have
11:19
gone
11:19
to
11:19
this
11:19
trouble
11:20
except
11:20
for
11:21
that.
11:21
You
11:21
really
11:21
just
11:22
would
11:22
not
11:23
accept
11:23
anything
11:24
less
11:24
for
11:24
your
11:25
community.
11:26
And
11:26
so
11:27
that
11:27
taught
11:27
me
11:27
something
11:28
as
11:28
well.
11:28
What
11:29
great
11:29
stories.
11:30
Oh,
11:31
I
11:31
love
11:31
how
11:32
your
11:32
stories.
11:32
Share
11:32
how
11:33
you
11:33
allowed
11:33
yourself
11:33
to
11:33
shift
11:34
and
11:34
pivot
11:35
when
11:35
you
11:35
decide
11:35
to.
11:37
I
11:37
was
11:37
just
11:37
talking
11:37
to
11:37
my
11:37
husband
11:38
about
11:38
the
11:38
other
11:38
day
11:38
is
11:39
how
11:39
I
11:40
think
11:40
one
11:40
of
11:40
the
11:40
things
11:41
that
11:41
makes
11:42
our
11:42
lives
11:42
and
11:43
your
11:43
life
11:44
extraordinary
11:45
is
11:45
that
11:45
we.
11:46
We
11:46
do
11:46
stuff
11:47
right.
11:48
We
11:48
just,
11:48
you
11:48
know,
11:49
it's
11:49
like,
11:49
we
11:49
don't.
11:49
We
11:50
don't
11:50
stay
11:50
forever
11:51
in
11:51
terrible
11:52
situations.
11:53
We
11:53
can't
11:53
stand.
11:54
Right,
11:54
right.
11:54
Like,
11:55
you
11:55
decide,
11:56
you
11:56
try
11:56
something.
11:57
I
11:57
want
11:57
to
11:57
go
11:58
and
11:58
be
11:58
an
11:58
actress.
11:59
So
11:59
you
11:59
did
11:59
it,
11:59
you
12:00
went,
12:00
you
12:00
tried,
12:00
and
12:01
you
12:01
were
12:01
like,
12:01
well,
12:02
not
12:02
quite
12:02
what
12:02
I
12:03
wanted.
12:03
Pivot.
12:04
Oh,
12:05
okay,
12:05
here's
12:06
a
12:06
finance
12:06
job.
12:06
That's
12:07
cool.
12:07
I'll
12:07
do
12:08
commodities.
12:08
Well,
12:09
not
12:09
forever.
12:10
Now
12:10
I'm
12:10
going
12:10
to
12:10
write.
12:11
Like,
12:11
I
12:12
just
12:12
think
12:12
that,
12:12
like,
12:13
it's.
12:13
It's.
12:13
This
12:14
life
12:14
is
12:14
so
12:15
much
12:15
more
12:16
fun,
12:16
and
12:17
you
12:17
really
12:17
get
12:18
to
12:18
where
12:18
you
12:18
want
12:18
to
12:18
be
12:19
faster
12:19
if
12:19
you
12:19
let
12:20
yourself.
12:21
Yeah,
12:22
right.
12:22
People
12:23
talk
12:23
a
12:23
lot
12:23
about
12:24
lifelong
12:24
learning,
12:25
but
12:25
they
12:26
don't
12:26
always
12:26
give
12:26
themselves
12:27
permission.
12:28
You
12:28
know,
12:29
if
12:29
you've
12:29
achieved
12:30
expertise
12:31
in
12:31
a
12:31
certain
12:31
area,
12:31
it's
12:32
kind
12:32
of
12:32
daunting.
12:32
When
12:33
I
12:33
got
12:33
into
12:33
tech,
12:34
I
12:34
took
12:34
a
12:34
job
12:34
as
12:35
an
12:35
admin
12:35
in
12:36
the
12:36
marketing
12:36
department
12:36
of
12:37
a
12:37
tech
12:37
company,
12:37
because
12:37
I'm
12:38
like,
12:38
I'm
12:38
not
12:39
going
12:39
to
12:39
be
12:39
precious
12:39
about
12:40
this,
12:40
you
12:41
know,
12:41
But
12:41
I
12:41
want
12:41
to
12:41
see
12:42
what
12:42
will
12:42
happen.
12:43
Will
12:43
I
12:43
like
12:43
it?
12:44
And
12:44
that
12:44
was
12:44
my
12:45
question,
12:45
right?
12:45
Will
12:45
I
12:45
like
12:46
it?
12:46
Will
12:46
I
12:46
feel
12:46
like
12:46
I
12:47
can
12:47
be
12:47
good
12:47
at
12:47
this?
12:48
It
12:48
was
12:48
like,
12:49
you
12:49
know,
12:49
people
12:49
worry
12:50
so
12:50
much
12:50
and
12:51
you're
12:51
so
12:51
unlikely
12:52
to
12:52
get
12:52
into
12:52
a
12:52
situation
12:53
where
12:53
you
12:53
honestly
12:54
cannot
12:54
figure
12:55
it
12:55
out
12:55
and
12:55
you
12:55
just
12:56
utterly
12:56
fail.
12:57
You
12:57
know
12:57
what
12:58
you're
12:58
more
12:58
likely
12:58
to
12:59
figure
12:59
out,
12:59
and
12:59
I've
13:00
said
13:00
this
13:00
all
13:00
the
13:00
time,
13:01
you're
13:01
more
13:01
likely
13:01
to
13:01
figure
13:02
out,
13:02
oh,
13:02
I
13:03
don't
13:03
really
13:03
like
13:03
this.
13:03
I
13:04
don't
13:04
really
13:04
want
13:04
this.
13:04
Oh,
13:05
this
13:05
is
13:06
no
13:06
thank
13:06
you
13:06
than
13:07
that
13:07
they
13:07
are
13:07
going
13:07
to
13:07
say
13:07
that
13:08
to
13:08
you.
13:08
Most
13:09
people
13:09
I
13:09
know,
13:10
particularly
13:10
most
13:11
high
13:11
achieving
13:12
women,
13:13
you
13:13
are
13:13
so
13:13
much
13:14
more
13:14
likely
13:14
not
13:14
to
13:14
like
13:15
them
13:15
than
13:15
they
13:15
are
13:15
not
13:16
to
13:16
like
13:16
you.
13:16
That's
13:17
such
13:17
a
13:17
good
13:17
reframe.
13:18
I
13:19
love
13:19
that.
13:19
Right?
13:20
Just
13:20
give
13:20
yourself
13:20
freedom
13:21
to
13:21
try
13:21
stuff.
13:22
And
13:22
you
13:22
know,
13:23
the
13:23
other
13:23
thing
13:23
too
13:23
is
13:24
I
13:24
think
13:25
people
13:25
just
13:25
don't
13:26
think
13:26
enough
13:26
about
13:26
other
13:27
people.
13:27
Everybody's
13:28
thinking
13:28
about
13:28
themselves.
13:29
So
13:29
like,
13:29
whether
13:30
somebody
13:30
else
13:30
thinks
13:31
you're
13:31
good
13:31
at
13:31
something,
13:31
it's
13:32
kind
13:32
of
13:33
silly
13:33
because,
13:34
right.
13:35
Like,
13:35
we're
13:36
all
13:36
just
13:36
so
13:36
captivated
13:37
by
13:37
our
13:37
own
13:38
dramas
13:40
who
13:40
really.
13:40
I'm
13:41
trained
13:41
to
13:42
a
13:42
certain
13:42
mode
13:42
of
13:43
thinking.
13:43
I
13:43
always
13:43
think
13:44
this
13:44
about
13:44
negotiation.
13:45
We've
13:45
been
13:45
trained
13:46
to
13:46
think
13:46
there's
13:46
going
13:47
to
13:47
be
13:47
a
13:47
winner
13:47
and
13:47
a
13:47
loser
13:48
in
13:48
negotiation.
13:49
But
13:49
if
13:49
you're
13:49
negotiating
13:50
for
13:50
a
13:50
job
13:50
or
13:50
a
13:51
partnership,
13:51
why
13:52
do
13:52
you
13:52
want
13:52
to
13:53
start
13:53
a
13:53
project
13:54
or
13:54
a
13:54
job
13:55
or
13:55
a
13:55
partnership
13:56
with
13:56
someone
13:56
feeling
13:57
like
13:57
they're
13:57
the
13:57
loser?
13:58
People
13:58
are
13:58
not
13:58
always
13:59
walking
13:59
to
13:59
the
14:00
table
14:00
with
14:00
empathy.
14:01
And
14:01
I
14:01
often
14:01
found
14:01
it
14:02
was
14:02
extremely
14:03
disarming
14:03
to
14:04
just
14:04
start
14:04
by
14:04
a
14:05
give
14:05
start
14:06
by
14:06
an
14:06
I
14:06
see.
14:08
And
14:08
this
14:08
thing
14:08
that
14:08
you
14:09
want.
14:09
There's
14:10
no.
14:10
What
14:10
is
14:10
my
14:11
point
14:11
in
14:11
trying
14:11
to
14:11
pretend
14:12
like
14:12
I
14:12
can't
14:12
do
14:12
that?
14:13
I
14:13
could
14:13
do
14:13
that.
14:13
Like,
14:14
let's
14:14
just
14:14
start
14:14
with
14:14
that.
14:15
People
14:16
don't,
14:16
especially
14:17
if
14:17
I'm
14:17
going
14:17
to
14:17
generalize.
14:18
Men,
14:18
especially
14:19
do
14:19
not
14:19
know
14:19
what
14:20
to
14:20
do.
14:20
That's
14:21
why
14:21
I
14:21
say
14:21
it's
14:21
disarming,
14:22
literally,
14:23
because
14:23
they've
14:23
been
14:23
thinking
14:24
of
14:24
negotiation
14:24
and
14:24
they've
14:25
been
14:25
trained
14:25
to
14:25
think
14:26
of
14:26
negotiation
14:26
as
14:26
a
14:27
war.
14:27
I'm
14:27
like,
14:27
it's
14:28
not
14:28
a
14:28
war.
14:29
You're
14:29
starting
14:30
something
14:30
where
14:30
you're
14:30
supposed
14:31
to
14:31
come
14:31
together,
14:31
you
14:31
know,
14:32
so
14:33
why
14:33
would
14:33
you
14:33
do
14:33
that?
14:34
I
14:34
want
14:35
to
14:35
hear
14:35
about
14:35
your
14:35
story
14:36
of
14:36
blogher
14:37
because
14:38
you
14:38
created
14:39
an
14:39
extraordinary
14:40
company,
14:41
community,
14:42
voice
14:43
for
14:43
women.
14:44
Talk
14:44
to
14:45
us
14:45
about,
14:46
tell
14:46
us
14:46
your
14:46
story.
14:46
Why'd
14:47
you
14:47
do
14:47
it?
14:48
Tell
14:48
me
14:48
all
14:49
about
14:49
it.
14:49
So
14:50
there's
14:50
a
14:50
lot
14:50
of
14:50
counterintuitive
14:51
things
14:52
that
14:52
went
14:52
into
14:52
bringing
14:53
Blogger
14:53
together.
14:54
The
14:54
first
14:54
being
14:54
that
14:55
Lisa
14:56
and
14:56
Jorie,
14:56
who
14:56
I
14:56
mentioned
14:56
before,
14:57
we
14:57
did
14:57
not
14:57
know
14:57
each
14:57
other
14:58
when
14:58
we
14:58
started
14:58
this
14:58
company
14:59
together.
15:00
I
15:00
was
15:00
mutual
15:00
friends
15:01
with
15:01
someone
15:01
with
15:01
Lisa,
15:02
and
15:02
I
15:02
met
15:02
Jori
15:03
sitting
15:03
next
15:03
to
15:03
her
15:03
at
15:04
a
15:04
conference.
15:05
And
15:05
the
15:05
first
15:06
blog
15:06
we
15:06
Blogger
15:07
started
15:07
with
15:07
a
15:07
conference.
15:08
We
15:08
did
15:08
the
15:08
first
15:08
blog,
15:09
her
15:09
event,
15:09
and
15:10
that
15:10
was
15:10
all
15:10
it
15:10
was
15:10
going
15:10
to
15:11
be.
15:11
And
15:12
it
15:12
was
15:12
a.
15:12
It
15:12
was
15:13
a
15:13
labor
15:13
of
15:13
love.
15:13
And
15:13
I
15:14
will
15:14
say,
15:14
I
15:14
do
15:14
love
15:15
this
15:15
about
15:15
the
15:15
Silicon
15:16
Valley
15:16
area.
15:16
And
15:17
we
15:17
get
15:17
a
15:17
lot
15:17
of
15:18
bad
15:18
press
15:18
right
15:18
now
15:18
because
15:19
of
15:19
what
15:19
some
15:19
of
15:19
our
15:20
most
15:20
successful
15:20
people
15:21
here
15:21
are
15:21
doing.
15:22
But
15:22
if
15:22
you
15:22
go
15:23
below
15:23
that
15:23
layer,
15:24
there
15:24
is
15:24
a
15:25
spirit
15:25
of,
15:25
like,
15:25
let's
15:26
just
15:26
try
15:26
something.
15:26
Let's
15:27
just
15:27
talk
15:27
about
15:27
what
15:27
we're
15:28
doing
15:28
and
15:28
see
15:28
who
15:28
can
15:29
help.
15:29
And
15:29
see
15:29
there's
15:30
a
15:30
lot
15:30
of
15:30
give
15:30
and
15:31
take
15:31
and
15:31
reciprocity.
15:32
And
15:32
so
15:32
we
15:32
just
15:33
decided
15:33
to
15:33
do
15:33
this
15:33
thing
15:34
together,
15:34
and
15:34
we
15:34
had
15:34
four
15:35
months
15:35
to
15:35
put
15:35
it
15:35
on.
15:36
And
15:36
you
15:36
learn
15:36
a
15:36
lot
15:36
about
15:37
people
15:37
when
15:37
you're
15:38
working
15:38
on
15:38
something
15:39
in
15:39
120
15:40
days.
15:41
Yeah.
15:41
And
15:42
so
15:42
we
15:42
had
15:43
no
15:43
baggage
15:43
together.
15:44
A
15:44
lot
15:44
of
15:44
people
15:45
form
15:45
companies
15:45
with
15:46
people
15:46
they
15:46
know
15:46
really
15:46
well,
15:47
but
15:47
when
15:47
you
15:48
do
15:48
that,
15:48
you're
15:48
starting
15:49
with
15:49
a
15:50
relationship
15:50
in
15:50
place
15:50
which
15:51
has
15:51
both
15:51
good
15:51
and
15:52
bad
15:52
baggage.
15:53
We
15:53
didn't
15:53
really
15:53
have
15:54
baggage.
15:54
We
15:54
grew
15:54
together.
15:55
Our
15:55
friendship
15:56
grew
15:56
together,
15:56
our
15:57
company
15:57
grew
15:58
together.
15:58
We
15:58
didn't
15:58
decide
15:59
till
15:59
after
15:59
the
16:00
first
16:00
event
16:00
that
16:00
we're
16:01
like,
16:01
oh,
16:01
there's
16:02
something
16:02
here.
16:03
And
16:03
we
16:03
were
16:03
not
16:04
the
16:04
intuitive
16:04
people
16:05
to
16:05
lead
16:05
that
16:05
something,
16:06
because
16:07
while
16:08
most
16:08
people
16:09
were
16:09
paying
16:09
attention
16:09
to
16:10
male
16:10
bloggers,
16:10
but
16:11
there
16:11
were
16:11
some
16:11
women
16:11
who
16:12
were
16:12
more
16:12
prominent
16:12
and
16:13
we
16:13
were
16:13
not
16:13
them.
16:14
But
16:14
maybe
16:14
that
16:14
made
16:15
us
16:15
the
16:15
perfect
16:15
person
16:16
because
16:16
we
16:16
were
16:16
like
16:17
people,
16:17
because
16:18
we
16:18
were
16:18
the
16:18
bridge
16:19
between
16:19
all
16:20
those
16:20
thousands
16:21
of
16:21
women
16:21
who
16:22
felt
16:22
very
16:22
alone
16:24
sitting
16:24
with
16:24
their
16:24
laptops
16:25
at
16:25
their
16:25
kitchen
16:25
table
16:26
and
16:27
where
16:27
they
16:27
could
16:28
get
16:28
to.
16:28
And
16:28
we
16:29
started
16:29
to
16:29
be
16:29
able
16:29
to
16:30
bridge
16:30
who
16:30
are
16:30
the
16:31
people
16:31
who
16:31
want
16:31
to
16:31
get
16:31
over
16:32
here?
16:32
And
16:32
then
16:32
there
16:33
were
16:33
plenty
16:33
of
16:33
people
16:34
who
16:34
just
16:34
wanted
16:34
the
16:34
camaraderie
16:35
and
16:36
community
16:36
and
16:36
to
16:37
be
16:37
good
16:37
at
16:37
it,
16:37
but
16:38
didn't
16:38
necessarily
16:38
want
16:39
to
16:39
turn
16:39
it
16:39
into
16:40
something
16:41
professional.
16:41
And
16:42
so,
16:42
you
16:42
know,
16:43
we
16:43
were
16:43
sort
16:43
of
16:43
the
16:43
right
16:44
bridge
16:44
between
16:44
all
16:45
the
16:45
different
16:45
places
16:45
you
16:46
could
16:46
go
16:47
then.
16:47
The
16:47
other
16:47
thing
16:47
I
16:47
will
16:48
say
16:48
is
16:48
that
16:48
we
16:48
did
16:48
not
16:48
have
16:49
overlapping
16:49
skills.
16:50
We
16:50
came
16:50
from
16:50
different
16:50
backgrounds.
16:51
We
16:51
had
16:52
different
16:52
things
16:52
that
16:53
we
16:53
were
16:53
great
16:53
at.
16:53
And
16:54
that
16:54
allowed
16:54
us,
16:55
as
16:55
a
16:55
triumvirate,
16:56
to,
16:56
like,
16:57
when
16:57
it
16:57
came
16:57
to
16:58
this
16:58
aspect
16:58
of
16:58
the
16:58
business,
16:59
let
16:59
Jory
17:00
lead
17:00
and
17:00
Lisa
17:01
and
17:01
I
17:01
would
17:01
support
17:01
Let
17:02
Lisa
17:02
lead
17:02
and
17:02
Jory
17:03
and
17:03
I
17:03
would
17:03
support
17:03
Let
17:04
me
17:04
lead
17:04
and
17:05
they
17:05
would
17:05
support
17:05
me.
17:05
And
17:06
it.
17:06
I
17:06
find
17:07
when
17:07
you
17:07
look
17:07
at
17:07
a
17:08
lot
17:08
of
17:08
founding
17:09
teams,
17:10
there
17:10
are
17:10
some
17:10
things
17:11
that
17:11
traditionally
17:12
really
17:12
go
17:12
wrong.
17:12
The
17:13
first
17:13
is
17:13
when
17:14
there's
17:14
not
17:14
an
17:14
equal
17:15
level
17:15
of
17:15
work
17:16
ethic
17:16
that
17:16
happens
17:17
all
17:17
the
17:17
time,
17:17
where
17:17
someone
17:18
isn't
17:18
really.
17:18
They
17:18
have
17:18
equal
17:19
ownership,
17:19
but
17:19
they're
17:19
not
17:19
pulling
17:20
their
17:20
weight,
17:20
they're
17:21
not
17:21
putting
17:21
in
17:21
equal
17:22
effort.
17:22
And
17:22
that
17:22
can
17:23
really
17:23
be
17:23
bad
17:24
for
17:24
founding
17:24
teams.
17:25
But
17:25
the
17:25
other
17:25
is
17:25
when
17:25
they're
17:26
too
17:26
overlapping,
17:27
and
17:27
therefore
17:28
every
17:28
decision
17:29
and
17:29
discussion
17:29
becomes
17:30
chest
17:30
beating
17:30
about
17:30
who's
17:31
going
17:31
to
17:31
be
17:31
right
17:31
about
17:32
the
17:32
thing
17:32
they're
17:32
all
17:33
equally
17:34
schooled
17:34
in
17:34
or
17:35
expert
17:35
in.
17:35
But
17:36
it
17:36
becomes
17:36
a
17:36
different
17:37
kind
17:37
of
17:37
competitive
17:38
founding
17:39
team
17:39
instead
17:39
of
17:40
collaborative
17:41
and
17:41
complementary
17:42
skill
17:43
set
17:43
that's
17:43
across
17:44
them.
17:44
And
17:45
I
17:45
think
17:45
the
17:45
third
17:45
thing
17:46
that
17:46
goes
17:46
wrong
17:46
with
17:46
founders
17:47
that
17:47
Lisa,
17:47
Jory
17:48
and
17:48
I
17:48
were
17:48
able
17:48
to
17:49
nail
17:49
from
17:49
the
17:50
beginning
17:50
because
17:50
we
17:50
didn't
17:51
have
17:51
any
17:52
preconceived
17:52
notions
17:52
or
17:53
baggages.
17:54
It's
17:54
really
17:54
fun
17:54
to
17:55
ideate
17:55
and
17:55
create
17:56
and
17:56
have
17:56
vision.
17:57
It's
17:57
less
17:57
fun
17:57
when
17:58
something
17:58
goes
17:58
wrong
17:58
and
17:58
you
17:59
have
17:59
to
17:59
be
17:59
like,
17:59
okay,
17:59
what
17:59
are
18:00
we
18:00
going
18:00
to
18:00
do
18:00
about
18:00
this
18:00
problem?
18:01
Got
18:01
to
18:01
be
18:01
able
18:02
to
18:02
have
18:02
the
18:02
hard
18:02
conversations,
18:03
not
18:03
just
18:03
the
18:04
easy
18:04
ones.
18:04
You've
18:04
got
18:04
to
18:04
be
18:05
able
18:05
to
18:05
be
18:05
honest.
18:06
And
18:06
a
18:07
lot
18:07
of
18:07
founding
18:08
teams
18:08
don't
18:08
know
18:08
how
18:08
to
18:08
deal
18:08
with
18:09
conflict,
18:09
don't
18:10
know
18:10
how
18:10
to
18:10
deal
18:10
with
18:11
the
18:11
hard
18:11
things.
18:12
Something
18:12
goes
18:13
wrong
18:13
and
18:13
someone
18:13
tries
18:13
to
18:14
fix
18:14
it
18:14
before
18:14
anyone
18:14
else
18:15
finds
18:15
out,
18:15
but
18:15
it
18:16
never
18:16
works
18:16
that
18:16
way.
18:16
It
18:17
just
18:17
spirals.
18:18
So
18:18
I
18:18
feel
18:18
like
18:19
we
18:19
had
18:19
those
18:19
things
18:20
going
18:20
for
18:20
us
18:21
and.
18:21
And
18:21
we
18:21
bootstrapped
18:22
for
18:22
two
18:22
years
18:23
before
18:23
raising
18:23
our
18:23
first
18:24
round
18:24
of
18:24
funding.
18:25
And
18:25
I
18:25
think
18:25
that's
18:25
really
18:26
important
18:26
too,
18:27
because
18:27
we
18:27
had
18:27
a
18:28
business
18:28
model.
18:29
It's
18:29
not
18:29
that
18:29
it
18:30
never
18:30
adapted
18:30
or
18:30
evolved,
18:31
but
18:31
we
18:32
wanted
18:32
to
18:32
make
18:33
money
18:33
from
18:33
the
18:33
beginning.
18:34
We
18:34
wanted
18:34
to
18:35
know
18:35
how
18:35
we
18:35
were
18:36
going
18:36
to
18:36
do
18:36
that.
18:37
I
18:37
also
18:37
think
18:37
perhaps
18:38
we
18:38
didn't
18:38
know
18:38
if
18:38
we
18:39
could
18:39
count
18:39
on
18:39
raising
18:39
funding
18:40
because
18:41
it's
18:41
such
18:41
a
18:41
difficult
18:42
environment
18:42
for
18:42
all
18:43
women
18:43
founding
18:43
teams.
18:44
So.
18:45
But
18:45
it
18:45
gave
18:46
us
18:46
more
18:46
traction,
18:47
it
18:47
gave
18:47
us
18:47
more
18:48
leverage
18:48
going
18:49
into
18:49
any
18:49
future
18:50
discussion
18:50
that
18:50
we
18:50
had
18:51
already
18:51
built
18:51
a
18:51
business
18:52
without
18:52
needing
18:53
anybody
18:53
except
18:54
our
18:54
community.
18:55
So
18:55
we
18:55
always
18:55
knew
18:56
where
18:56
our
18:56
bread
18:56
was
18:56
buttered
18:57
and
18:57
it
18:57
was
18:57
buttered
18:57
by
18:58
our
18:58
community.
19:00
So
19:00
you
19:00
guys
19:00
came
19:01
together,
19:01
you
19:01
did.
19:01
An
19:02
event,
19:02
we
19:03
did
19:03
an
19:03
event,
19:03
and.
19:04
Then
19:04
it
19:04
just
19:05
took
19:05
off.
19:06
It
19:06
was
19:06
like
19:06
you
19:06
were
19:07
there
19:07
and
19:07
you
19:07
discovered
19:08
the
19:08
market
19:08
need
19:09
and
19:09
you
19:09
just
19:09
continued.
19:10
Yeah.
19:11
We
19:11
said,
19:11
what
19:11
do
19:12
folks
19:12
want?
19:13
Yeah.
19:13
And
19:13
they
19:13
wanted
19:14
a
19:14
place
19:14
to
19:14
find
19:15
each
19:15
other,
19:15
not
19:15
just
19:16
in
19:16
real
19:16
life
19:16
at
19:16
an
19:16
event,
19:17
but
19:17
Every
19:17
day
19:17
online.
19:18
So
19:18
that's
19:18
why
19:18
we
19:18
launched
19:19
blogger.com
19:19
next.
19:21
And
19:21
then
19:21
they
19:21
wanted
19:21
a
19:21
spot.
19:22
They
19:22
were
19:22
writing
19:22
all
19:23
their
19:23
hearts
19:23
out,
19:23
and
19:23
they
19:24
wanted
19:24
people
19:25
to
19:25
find
19:25
it.
19:25
So
19:26
we
19:26
started.
19:26
We
19:26
were
19:26
sort
19:27
of
19:27
part
19:27
TV
19:27
Guide,
19:28
for
19:29
those
19:29
of
19:29
you
19:29
who
19:29
remember
19:29
TV
19:30
Guide,
19:30
like,
19:31
part
19:31
TV
19:31
Guide,
19:32
part
19:32
Yellow
19:32
Pages,
19:33
another
19:33
outdated
19:34
reference.
19:34
But,
19:35
like,
19:35
we
19:35
were
19:35
a
19:35
directory,
19:36
and
19:36
we
19:36
were
19:36
also
19:37
a
19:37
curation.
19:38
And
19:38
so
19:39
we
19:39
were
19:39
like,
19:39
look
19:39
at
19:39
everything
19:40
that's
19:40
going
19:40
on.
19:41
And
19:41
to
19:41
raise
19:42
our
19:42
profiles,
19:42
we
19:43
raised
19:43
their
19:43
profiles.
19:44
And
19:44
then
19:45
there
19:45
was
19:45
a
19:45
segment,
19:46
and
19:46
it
19:46
was
19:46
just
19:47
a
19:47
segment
19:47
who
19:48
wanted
19:48
to
19:48
make
19:48
money.
19:49
And
19:49
then
19:49
we
19:49
were
19:49
like,
19:50
how
19:50
do
19:50
we
19:50
do
19:50
that?
19:50
Because
19:51
there
19:51
were
19:51
some
19:52
bloggers
19:52
making
19:52
money,
19:52
but
19:53
they
19:53
were
19:53
almost
19:54
201.
19:55
Very,
19:55
very,
19:55
very
19:56
large
19:56
already.
19:58
And
19:58
a
19:58
lot
19:58
of
19:58
these.
19:59
We
19:59
had
19:59
some
20:00
large
20:00
bloggers
20:01
in
20:01
our
20:01
midst,
20:01
but
20:01
we
20:01
also
20:02
had
20:02
some
20:02
folks
20:02
who
20:03
had
20:03
a
20:03
really
20:03
passionate
20:04
audience,
20:04
but
20:04
they
20:04
weren't
20:05
that
20:05
big
20:05
yet.
20:06
So
20:06
that's
20:06
when
20:06
we
20:07
basically
20:07
decided
20:07
we're
20:08
going
20:08
to
20:08
aggregate
20:08
these
20:08
together
20:09
into
20:09
verticals.
20:10
We're
20:11
going
20:11
to
20:11
say,
20:12
you
20:12
buy
20:12
the
20:12
parenting
20:13
vertical,
20:13
not
20:13
this
20:14
parenting
20:14
blogger.
20:15
You
20:15
buy
20:15
the
20:15
food
20:16
vertical,
20:16
not
20:17
this
20:17
individual
20:18
food
20:18
blogger.
20:19
And
20:20
we
20:20
basically,
20:21
by
20:21
doing
20:22
that,
20:22
we
20:22
allowed
20:23
all
20:23
boats
20:23
to
20:23
rise
20:24
together
20:25
and
20:25
helped
20:25
people
20:25
find
20:26
a
20:26
business
20:26
model.
20:27
Not
20:27
just
20:28
when
20:28
you
20:28
reached
20:28
a
20:28
million
20:29
views
20:29
or
20:29
whatever
20:29
it
20:30
was,
20:30
but
20:30
when
20:30
you
20:30
were
20:31
still
20:31
small,
20:31
you
20:31
were
20:32
at
20:32
least
20:32
participating
20:33
and
20:33
part
20:34
of
20:34
the
20:34
endeavor.
20:35
And
20:35
I
20:36
think
20:36
that
20:36
was
20:36
really
20:36
important.
20:37
People
20:37
felt
20:37
like
20:38
they
20:38
were
20:38
part
20:38
of
20:38
something
20:39
together.
20:41
Yeah.
20:41
So
20:41
then
20:42
how
20:42
long
20:42
were
20:42
you
20:42
in
20:43
this
20:43
business?
20:43
You
20:44
had
20:44
your
20:44
event,
20:45
you
20:45
started
20:46
to
20:46
really
20:46
grow.
20:47
You
20:47
then
20:48
raised
20:48
capital.
20:49
We
20:49
bootstrapped
20:50
for
20:50
two
20:50
years.
20:51
We
20:51
had
20:52
gotten
20:52
to
20:52
about
20:52
a
20:53
million
20:53
unique
20:54
visitors
20:54
a
20:55
month
20:55
across
20:55
our
20:56
network.
20:57
We
20:57
raised
20:57
capital,
20:58
and
20:59
we
20:59
raised
20:59
two
21:00
more
21:00
rounds
21:00
of
21:00
capital.
21:01
And
21:01
we
21:01
did
21:01
that
21:01
for
21:02
about
21:02
seven
21:03
years.
21:03
And
21:04
over
21:04
that
21:04
time,
21:05
we
21:05
grew
21:05
to
21:06
reaching,
21:06
you
21:07
know,
21:07
we
21:07
started.
21:07
Oh,
21:08
and
21:08
social
21:08
media
21:08
didn't
21:09
even
21:09
exist
21:09
when
21:09
we
21:10
started.
21:10
Right.
21:11
So
21:11
then
21:11
we
21:12
had
21:12
to
21:12
start
21:12
doing
21:12
programs
21:13
for
21:13
Twitter
21:14
and
21:14
Facebook
21:15
and
21:15
Instagram
21:16
when
21:16
it
21:16
came
21:16
out,
21:16
and
21:17
video
21:17
and
21:18
all
21:18
of
21:18
that.
21:19
And
21:19
so
21:19
eventually,
21:20
across,
21:21
the
21:21
entirety
21:22
of
21:22
our
21:22
network
21:22
was
21:23
reaching
21:23
100
21:23
million
21:24
unique
21:24
visitors
21:25
a
21:25
month.
21:25
But
21:26
that
21:26
was
21:26
across.
21:27
We
21:27
allowed.
21:27
Everyone
21:28
kept
21:28
their
21:28
own
21:28
real
21:29
estate.
21:29
Everyone
21:29
kept
21:30
their
21:30
own
21:31
freedom,
21:31
basically.
21:32
We
21:32
were
21:32
not
21:32
trying
21:33
to
21:33
bring
21:33
them
21:33
into
21:33
a
21:33
walled
21:34
garden.
21:35
And
21:35
that
21:35
actually
21:36
made
21:36
people
21:37
more
21:37
loyal
21:38
and
21:38
wanting
21:38
to
21:39
stick
21:39
with
21:39
us
21:39
because
21:39
we
21:40
weren't
21:40
trying
21:40
to
21:40
take
21:40
over
21:41
what
21:41
they
21:41
had
21:41
built,
21:42
started
21:42
building
21:43
themselves.
21:43
So
21:44
after
21:44
nine
21:45
years
21:45
total,
21:45
from
21:46
the
21:46
time
21:46
we
21:46
did
21:46
the
21:47
first
21:47
event
21:47
to,
21:48
you
21:48
know,
21:48
when
21:49
we
21:49
got
21:49
acquired,
21:49
we
21:50
then
21:50
got
21:50
acquired.
21:50
And
21:51
the
21:51
reason
21:51
we
21:52
pursued
21:52
some
21:53
sort
21:53
of
21:53
M
21:53
and
21:53
a
21:54
Partnership
21:54
was
21:54
that
21:55
we
21:55
had
21:55
gone
21:55
through
21:56
many,
21:56
many
21:56
changes.
21:57
The
21:57
social
21:57
media
21:58
didn't
21:58
exist
21:58
when
21:59
we
21:59
started.
21:59
The
22:00
mobile
22:00
smartphone
22:01
didn't
22:01
exist
22:02
when
22:02
we
22:02
started.
22:03
Wow.
22:03
Yeah.
22:03
So
22:04
we
22:04
had
22:04
multiple
22:05
times
22:05
had
22:05
to
22:06
reinvent
22:07
how
22:07
we
22:07
did
22:07
things.
22:08
We
22:08
started
22:08
to
22:08
productize
22:09
our
22:09
background
22:10
backend
22:10
system
22:11
so
22:12
that
22:12
we
22:12
could
22:12
make
22:12
guarantees
22:13
about.
22:13
People
22:14
still
22:14
thought
22:14
of
22:15
social
22:15
media
22:15
as
22:15
the
22:15
wild
22:15
west,
22:16
but
22:16
we
22:16
found
22:16
we
22:17
could
22:17
make
22:17
guarantees
22:18
to
22:18
clients
22:19
based
22:19
on
22:19
what
22:19
we
22:20
knew
22:20
about
22:20
years
22:20
of
22:21
doing
22:21
programs.
22:22
And
22:22
then
22:22
video
22:23
was
22:23
like
22:23
this
22:23
last
22:24
frontier
22:25
that,
22:25
you
22:26
know,
22:27
you.
22:27
We
22:28
did
22:28
video
22:28
but
22:28
it
22:28
was
22:29
always
22:29
when
22:30
it
22:30
was
22:30
sponsored
22:31
and
22:31
by
22:31
some
22:32
client.
22:32
Right.
22:33
We
22:33
didn't
22:33
build
22:33
our
22:33
own
22:34
video
22:34
studios,
22:35
we
22:35
didn't
22:35
build
22:35
our
22:36
own
22:36
video
22:37
ongoing.
22:38
And
22:38
we
22:38
were
22:38
like.
22:38
And
22:38
we
22:38
looked
22:39
at
22:39
it
22:39
and
22:39
we're
22:39
like,
22:39
we've
22:39
been
22:39
doing
22:40
this
22:40
nine
22:40
years,
22:41
we
22:41
could
22:41
do
22:41
this.
22:42
We'd
22:42
probably
22:42
have
22:42
to
22:42
raise
22:43
another
22:43
round
22:43
to
22:44
do
22:44
that.
22:44
Or
22:44
we
22:45
could
22:45
try
22:45
to
22:45
find
22:45
somebody
22:46
who
22:46
can
22:46
fill
22:46
in
22:47
who
22:47
has
22:47
the
22:48
video
22:48
capabilities,
22:49
who
22:49
has
22:49
the
22:49
video
22:49
assets.
22:51
And
22:51
I
22:51
think
22:51
after
22:52
nine
22:52
years
22:52
of
22:52
doing
22:53
it,
22:53
we
22:53
were
22:53
like,
22:54
it's
22:54
time
22:54
to
22:54
join
22:54
forces.
22:55
It's
22:55
time
22:55
to
22:55
find
22:56
a
22:56
bigger
22:56
media
22:56
company
22:57
that
22:57
can
22:58
weather
22:58
this
22:59
transition
23:00
in
23:00
content
23:01
with
23:01
us.
23:01
And
23:01
so
23:01
that's
23:02
why
23:02
we
23:02
ended
23:02
up
23:02
doing
23:02
the
23:03
acquisition.
23:03
That's
23:04
amazing.
23:04
And
23:05
did
23:05
you
23:05
stay
23:05
on
23:06
afterwards
23:06
or
23:07
was
23:07
it
23:07
an
23:08
end?
23:08
I
23:08
stayed
23:09
on
23:09
for
23:09
about
23:09
two
23:09
and
23:09
a
23:10
half
23:10
years.
23:10
I
23:10
stayed
23:10
the
23:11
longest
23:12
and
23:12
I
23:12
think
23:12
part.
23:13
It's
23:13
really
23:13
instructive
23:14
if
23:14
you're
23:14
going
23:14
to
23:15
be
23:15
acquired
23:16
and
23:16
you're
23:16
thinking
23:16
about
23:17
this.
23:17
I
23:17
think
23:18
the
23:18
reason
23:18
I
23:18
was
23:19
able
23:19
to
23:19
stay
23:19
longer
23:20
than
23:20
Lisa
23:20
or
23:20
Dory
23:21
is
23:21
because
23:21
I
23:22
was
23:22
doing
23:22
something
23:22
the
23:23
acquiring
23:23
company
23:24
wasn't
23:24
really
23:25
doing.
23:26
I
23:26
ran
23:27
our
23:27
events
23:27
business.
23:27
They
23:28
did
23:28
not
23:28
do
23:28
events
23:29
or
23:29
big
23:29
events.
23:29
You
23:30
know,
23:30
I
23:30
ran
23:30
our
23:31
market
23:31
research.
23:31
They
23:31
weren't
23:32
doing
23:32
market
23:32
research.
23:33
I
23:33
ran
23:34
our
23:34
social
23:34
community
23:35
and
23:36
they
23:36
were
23:36
using
23:36
social
23:36
media
23:37
purely
23:37
as
23:37
a
23:38
traffic
23:38
driving
23:38
exercise.
23:39
They
23:39
weren't
23:39
really
23:39
trying
23:40
to
23:40
have
23:40
community.
23:41
Right.
23:41
So
23:42
in
23:42
multiple
23:43
areas,
23:44
I
23:44
wasn't
23:44
stepping
23:44
on
23:45
anyone's
23:45
toes.
23:45
I
23:46
wasn't
23:46
infringing
23:47
on
23:47
anyone's
23:47
territory.
23:48
I
23:48
mean,
23:48
it's
23:48
hard
23:49
if
23:49
you're
23:49
the
23:49
CEO
23:50
of
23:50
a
23:50
company
23:50
being
23:51
acquired.
23:51
They
23:51
have
23:51
a
23:52
CEO,
23:52
yes.
23:53
They
23:53
have
23:53
the
23:54
head
23:54
of
23:54
sales.
23:55
They
23:55
have
23:55
those
23:56
things.
23:56
But
23:57
there
23:57
was
23:57
a
23:57
bunch
23:57
of
23:57
stuff
23:58
I
23:58
didn't
23:58
have
23:58
to
23:58
do
23:58
anymore.
23:59
And
23:59
I
23:59
was
23:59
really
23:59
happy.
24:00
Like
24:00
I
24:00
was
24:00
overseeing
24:01
our
24:01
editorial
24:01
team.
24:02
I
24:02
didn't
24:02
have
24:02
to
24:02
do
24:02
that
24:02
anymore.
24:03
I
24:03
didn't
24:03
have
24:03
to
24:03
oversee
24:04
our
24:04
design
24:04
team.
24:04
I
24:05
didn't
24:05
have
24:05
to
24:05
oversee
24:05
G
24:06
A.
24:06
Like
24:07
they
24:07
had
24:07
all
24:07
those
24:07
people
24:08
and
24:08
I
24:08
was
24:08
like,
24:08
yay.
24:09
And
24:09
So
24:09
I
24:09
really
24:10
could
24:11
come
24:11
in
24:11
and
24:12
focus
24:12
on
24:12
areas
24:12
where
24:13
they
24:13
didn't
24:14
have
24:14
a
24:14
lot
24:14
of
24:14
toes
24:15
to
24:15
step
24:15
on.
24:16
And
24:16
so
24:16
I
24:16
actually
24:16
had
24:17
a
24:17
pretty
24:17
good
24:17
time
24:18
for
24:18
a
24:18
couple
24:18
of
24:18
years
24:19
helping
24:19
transition
24:21
the
24:21
concepts
24:22
of
24:22
community
24:23
and
24:23
inclusivity
24:24
and
24:25
doing
24:25
research
24:26
and
24:26
events,
24:27
you
24:27
know,
24:27
had
24:28
a
24:28
really
24:28
good
24:28
time
24:28
transferring
24:29
that
24:29
knowledge.
24:30
So
24:30
how
24:30
do
24:30
you
24:31
feel
24:31
about
24:31
it
24:31
today,
24:32
looking
24:32
back,
24:33
the
24:33
journey
24:34
and
24:34
the
24:35
exit?
24:37
It's
24:37
hard
24:37
because
24:38
in
24:38
a
24:38
way,
24:39
it's
24:39
your
24:39
baby.
24:40
We
24:40
did
24:40
it
24:40
for
24:40
a
24:40
long
24:41
time.
24:41
I
24:41
always
24:42
tell
24:42
people
24:42
to
24:42
think
24:42
about
24:43
exit
24:43
way
24:43
quicker.
24:44
It'll
24:44
make
24:45
your
24:45
life
24:45
easier.
24:46
Like
24:46
when
24:46
you've
24:46
been
24:46
doing
24:46
something
24:47
nine
24:47
years
24:48
and
24:48
you
24:48
get
24:49
acquired,
24:49
like,
24:49
that
24:50
is
24:50
such
24:50
a
24:51
big
24:51
adjustment.
24:52
So
24:53
I
24:53
can't
24:54
imagine
24:54
a
24:54
path
24:55
what
24:55
we
24:55
would
24:55
have
24:55
done
24:56
differently.
24:56
That
24:56
was
24:57
the
24:57
path
24:57
before
24:57
us.
24:58
That
24:58
was
24:59
the
24:59
best
24:59
smart
25:00
thing
25:00
to
25:00
do.
25:01
And
25:01
I
25:01
had
25:01
a
25:02
good
25:02
couple
25:02
of
25:02
years
25:03
helping
25:04
transfer
25:05
all
25:05
of
25:05
that
25:06
and
25:06
everything.
25:07
And
25:07
yet
25:07
things
25:08
change.
25:08
And
25:08
then
25:08
you're
25:09
like,
25:09
what
25:09
did
25:09
they
25:09
do
25:09
to
25:09
my
25:10
baby?
25:10
You
25:10
can't
25:10
help
25:10
it.
25:11
You
25:11
cannot
25:11
help
25:11
it.
25:12
So
25:12
it's
25:13
never
25:13
not.
25:13
I
25:14
don't
25:14
know
25:14
anyone
25:14
who's
25:15
been
25:15
acquired
25:15
that
25:16
doesn't
25:16
have
25:16
those
25:17
feelings,
25:17
those
25:17
mixed
25:18
feelings
25:18
about,
25:18
thank
25:19
God
25:19
we
25:19
got
25:19
that
25:20
done.
25:20
Yes.
25:21
And
25:21
what
25:21
are
25:21
they
25:22
doing
25:22
to
25:22
my
25:22
baby?
25:23
Those
25:23
things
25:23
coexist.
25:25
Yeah,
25:25
they
25:26
totally
25:26
do.
25:27
They
25:27
totally
25:27
coexist.
25:28
And
25:28
it's
25:28
like
25:29
in
25:29
the
25:30
other
25:30
moments
25:31
of
25:31
your
25:31
life
25:31
where
25:32
there
25:32
was
25:32
a
25:32
shift.
25:32
Right.
25:33
Sometimes
25:33
it's
25:34
because
25:34
you
25:34
planned
25:35
it,
25:35
and
25:35
other
25:35
times
25:36
it's
25:36
just,
25:36
you
25:36
know,
25:36
things
25:37
happen.
25:37
Right.
25:38
And
25:38
so
25:39
I
25:39
love
25:40
that
25:40
you
25:40
took
25:40
some
25:41
time
25:41
and
25:41
then
25:41
you.
25:41
Now
25:42
you're
25:42
creating
25:42
a
25:43
new.
25:43
It's
25:44
already
25:44
launched.
25:45
Talk
25:45
to
25:45
us
25:45
about
25:46
optionality.
25:47
And
25:47
you're
25:47
doing
25:47
this
25:48
with
25:48
Jori.
25:49
Yeah.
25:49
So
25:49
Jori
25:50
and
25:50
Lisa.
25:50
I've
25:50
stayed
25:51
in
25:51
touch,
25:51
close
25:52
touch
25:52
with
25:52
both
25:52
of
25:52
them
25:53
for
25:53
all
25:53
these
25:53
years
25:54
since,
25:55
you
25:55
know,
25:55
by
25:55
now
25:55
it's
25:56
been
25:56
10
25:56
years.
25:57
They're
25:57
both
25:58
really
25:58
super
25:58
close
25:59
colleagues
25:59
and
26:00
I
26:00
see
26:00
each
26:01
of
26:01
them
26:01
multiple
26:02
times
26:02
a
26:02
year.
26:02
Usually
26:03
right
26:03
after
26:04
I
26:04
left,
26:04
I
26:04
had
26:05
my
26:05
last
26:05
week
26:06
at
26:06
the
26:06
company
26:07
that
26:07
acquired
26:07
Blog
26:07
her,
26:08
the
26:08
same
26:08
week
26:09
that
26:09
I
26:09
signed
26:09
a
26:09
book
26:10
deal
26:10
to
26:11
partner
26:11
with
26:11
two
26:11
other
26:12
women
26:12
to
26:12
write
26:12
the
26:13
roadmap
26:13
for
26:13
Evolutionaries.
26:14
And
26:15
then
26:15
I
26:15
went
26:15
and
26:15
I
26:15
did
26:16
some
26:16
work
26:17
in
26:17
house
26:17
at
26:17
a
26:18
couple
26:18
of
26:18
different
26:18
startups.
26:19
I
26:19
came
26:19
in
26:19
and
26:20
did
26:20
some
26:20
executive
26:21
work
26:21
and
26:21
I
26:22
did
26:22
some
26:22
coaching
26:22
and
26:23
consulting.
26:23
And
26:24
I
26:24
was
26:24
just
26:24
doing
26:24
a
26:24
lot
26:24
of
26:25
different
26:25
things.
26:25
It's
26:26
really
26:26
hard
26:26
after
26:26
doing.
26:27
Doing
26:27
one
26:27
thing
26:27
for
26:27
12
26:27
years,
26:28
which,
26:28
as
26:28
you
26:28
can
26:28
tell
26:29
from
26:29
my
26:29
early
26:29
career,
26:30
that
26:30
was
26:30
not
26:30
my
26:30
norm
26:31
to
26:31
stick
26:32
around
26:32
for
26:32
that
26:32
long.
26:33
So
26:34
I
26:34
was
26:34
like,
26:34
what
26:34
do
26:35
I
26:35
want
26:35
to
26:35
do?
26:35
And
26:35
so
26:35
Jory
26:36
and
26:36
I
26:36
would
26:36
go
26:36
have
26:36
lunch
26:37
and
26:37
she
26:38
went
26:38
a
26:38
different
26:38
route.
26:39
Lisa
26:39
always
26:40
knew
26:40
she
26:40
wanted
26:40
to
26:40
go
26:41
on
26:41
the
26:41
investment
26:41
side.
26:42
She
26:42
wanted
26:42
to
26:42
help
26:42
invest
26:42
in
26:43
more
26:43
women
26:43
and
26:43
marginalized
26:44
founders.
26:45
And
26:45
now
26:45
she
26:46
is
26:46
a
26:46
GP
26:46
of
26:46
a
26:46
fund.
26:47
Right.
26:47
So
26:47
that
26:47
she
26:48
had
26:48
a
26:48
vision.
26:49
But
26:49
Jori
26:49
and
26:50
I
26:50
were
26:50
like
26:50
trying
26:50
different
26:50
things.
26:51
And
26:51
Jori
26:51
in
26:51
particular
26:52
was
26:53
like,
26:53
she
26:53
did
26:53
a
26:53
big
26:53
company
26:54
stint
26:54
because
26:55
she
26:55
felt
26:55
like
26:55
being
26:55
an
26:56
entrepreneur
26:56
makes
26:56
it
26:57
hard
26:57
to
26:57
hire
26:57
you
26:57
at
26:58
big
26:58
companies.
26:58
They
26:59
think
26:59
you
26:59
can't
26:59
operate
27:00
within
27:00
a
27:00
corporate
27:01
structure.
27:02
She
27:02
went
27:02
into
27:03
leading
27:04
edge
27:04
tech
27:04
like
27:05
blockchain
27:05
and
27:06
augmented
27:06
reality.
27:07
She
27:07
had
27:07
a
27:07
goal
27:08
to
27:08
keep
27:08
on
27:08
the
27:08
leading
27:09
edge
27:09
of
27:09
things.
27:10
But
27:10
what
27:10
we
27:10
found
27:11
was
27:11
that
27:12
life
27:12
was
27:12
kind
27:13
of
27:13
getting
27:13
in
27:13
our
27:13
way.
27:14
For
27:14
me,
27:14
it
27:14
was.
27:15
My
27:16
stepfather
27:17
died
27:17
and
27:17
we
27:17
discovered
27:18
my
27:18
mom
27:18
had
27:18
cognitive
27:19
issues.
27:19
And
27:20
for
27:20
her
27:20
it
27:20
was
27:21
a
27:21
child
27:21
that
27:21
had
27:22
some
27:22
chronic
27:23
issues.
27:23
And
27:24
we
27:24
were
27:24
like,
27:25
you
27:25
know,
27:25
I.
27:26
And
27:26
part
27:26
of
27:27
it
27:27
is
27:27
just
27:27
after
27:27
working
27:27
for
27:28
so
27:28
long,
27:28
you're
27:28
like,
27:28
I
27:29
don't
27:29
know
27:29
if
27:29
I
27:29
want
27:29
to
27:29
work
27:30
that
27:30
way
27:30
ever
27:31
again.
27:31
Yeah.
27:32
Because
27:32
I
27:32
really
27:33
did
27:33
it
27:33
to
27:33
the
27:33
exclusion
27:34
of
27:35
everything.
27:35
But
27:36
we
27:36
also
27:36
found
27:37
that
27:37
it
27:37
was
27:37
really,
27:38
we
27:38
felt
27:38
like
27:39
we're
27:39
only
27:39
getting
27:39
wiser,
27:40
we're
27:40
only
27:41
getting
27:41
more
27:41
experience,
27:42
we're
27:42
only
27:42
having
27:43
more
27:43
to
27:43
offer.
27:44
And
27:45
yet
27:45
it
27:46
seems
27:46
harder
27:46
and
27:47
harder
27:47
to
27:48
find
27:48
people
27:49
who
27:49
want
27:49
to
27:50
work
27:50
to
27:50
get
27:50
the
27:50
best
27:51
from
27:51
you
27:52
without
27:52
also
27:53
wanting
27:53
to
27:54
get
27:54
you
27:54
kind
27:54
of
27:54
mired
27:55
in
27:55
stuff
27:55
that
27:56
isn't
27:56
your,
27:57
as
27:57
some
27:57
people
27:57
would
27:58
say,
27:58
zone
27:58
of
27:58
genius.
27:59
You're
27:59
like,
27:59
why?
28:00
Like
28:01
why
28:01
does
28:01
it
28:01
get
28:01
harder
28:02
as
28:02
you
28:02
get
28:02
wiser?
28:03
That
28:03
seems
28:04
counterintuitive.
28:05
So
28:05
we
28:05
started
28:05
talking
28:06
probably
28:06
five
28:07
years
28:07
ago
28:07
about
28:08
this.
28:08
People
28:09
keep
28:09
saying
28:09
the
28:09
future
28:10
of
28:10
work,
28:10
but
28:10
work
28:10
is
28:11
really
28:11
different
28:11
now.
28:12
It's
28:12
changed.
28:13
And
28:14
also
28:14
we
28:14
had
28:15
been
28:15
through
28:15
a
28:16
lot
28:16
of
28:16
cycles
28:17
of,
28:17
we're
28:17
seeing
28:17
a
28:18
cycle
28:18
right
28:18
now
28:18
of
28:18
tech
28:19
layoffs,
28:20
but
28:20
this
28:20
is
28:20
not
28:20
the
28:20
first
28:21
time.
28:21
We
28:21
had
28:21
the
28:22
dot
28:22
com
28:22
bust,
28:23
we
28:23
had
28:23
the
28:23
financial
28:24
crash.
28:24
We
28:24
had
28:25
these
28:25
cycles
28:26
of
28:27
boom
28:27
times
28:28
and
28:28
then
28:28
crashes,
28:29
especially
28:30
in
28:30
Silicon
28:30
Valley.
28:30
I
28:31
think
28:31
it's
28:31
a
28:31
little
28:31
more
28:31
volatile
28:32
than
28:32
maybe
28:32
other
28:32
industries.
28:34
And
28:34
we
28:34
were
28:35
like,
28:35
you
28:35
know,
28:35
you
28:36
used
28:36
to
28:36
think
28:36
that
28:37
getting
28:37
a
28:37
job
28:38
and
28:38
staying
28:39
there,
28:39
getting
28:39
a
28:39
full
28:39
time
28:39
job
28:40
with
28:40
full
28:40
time
28:40
benefits,
28:41
that
28:42
was
28:42
the
28:43
pinnacle
28:43
of
28:43
stability
28:44
and
28:44
security.
28:45
And
28:46
that
28:46
doesn't
28:47
really
28:47
seem
28:47
true
28:47
anymore.
28:48
And
28:48
it
28:48
actually
28:48
hasn't
28:49
been
28:49
for
28:49
a
28:49
while.
28:50
Right.
28:50
And
28:50
yet
28:51
there's
28:51
a
28:51
really
28:51
binary
28:52
perspective
28:53
from
28:53
the
28:53
employer
28:54
side
28:54
that
28:54
you're
28:54
either
28:54
a
28:55
full
28:55
time
28:55
employee
28:55
and
28:55
you
28:56
get
28:56
all
28:56
this
28:56
or
28:57
we
28:57
hire
28:57
you
28:57
as
28:57
a
28:58
contractor
28:59
and
28:59
you're
29:00
on
29:00
your
29:00
own.
29:00
Yeah.
29:01
Both
29:01
to
29:02
make
29:02
it
29:02
up
29:02
in
29:02
fee,
29:03
but
29:03
we
29:03
are
29:03
going
29:03
to
29:03
argue
29:04
every
29:04
dollar
29:05
of
29:05
that
29:05
fee,
29:06
you
29:06
get
29:06
no
29:06
accrued
29:07
time
29:07
off,
29:08
you
29:08
get
29:08
no
29:08
equity.
29:09
Sometimes
29:10
you
29:10
can
29:10
negotiate
29:11
it
29:11
for
29:11
advising
29:11
with
29:12
early
29:12
startups,
29:12
but
29:13
contractors
29:13
don't
29:13
negotiate
29:14
equity
29:14
with
29:14
public
29:15
companies
29:15
very
29:16
often,
29:16
right?
29:16
No,
29:17
you
29:17
don't
29:17
get
29:17
equity,
29:18
you
29:18
don't
29:18
get
29:18
paid
29:18
time
29:19
off,
29:19
you
29:19
don't
29:19
get
29:19
benefits.
29:20
And
29:20
we're
29:21
going
29:21
to
29:21
argue
29:21
every
29:21
dollar
29:22
of
29:22
your
29:22
fee
29:23
and
29:23
see
29:23
how
29:23
low
29:24
we
29:24
can
29:24
get
29:24
you
29:24
to
29:24
go.
29:25
Even
29:25
though
29:25
you're
29:26
supposed
29:26
to
29:26
make
29:26
up
29:26
all
29:27
those
29:27
things
29:27
by
29:27
having
29:28
a
29:28
higher
29:29
effective
29:29
rate.
29:30
And
29:31
we're
29:31
like,
29:31
why,
29:32
especially
29:32
in
29:33
white
29:33
collar,
29:33
like,
29:33
knowledge
29:34
work,
29:34
is
29:34
it
29:35
so
29:35
binary
29:36
right
29:36
now?
29:36
That's
29:37
not
29:37
the
29:37
future.
29:38
Yeah.
29:38
So
29:39
we
29:39
decided
29:39
to
29:39
build
29:39
community
29:40
around
29:40
it,
29:40
which
29:40
is
29:40
how
29:41
we
29:41
started
29:41
Blogger
29:41
Building
29:42
Community.
29:42
So
29:42
Jory
29:43
and
29:43
I
29:43
decided
29:43
to
29:43
build
29:44
community
29:45
around
29:45
people
29:45
who
29:46
want
29:46
to
29:46
work
29:46
a
29:46
different
29:47
way
29:47
and
29:47
want
29:47
to
29:47
find
29:48
a
29:48
way
29:49
to
29:50
survive,
29:50
sort
29:51
of
29:51
stay
29:51
on
29:51
an
29:51
even
29:52
keel
29:52
even
29:52
as
29:52
things
29:53
are
29:53
crashing
29:54
and,
29:54
and
29:55
booming
29:55
around
29:56
them.
29:56
And
29:57
I
29:57
wanted
29:57
to
29:57
do
29:58
it
29:58
different
29:58
this
29:58
time.
29:58
I'm
29:58
like,
29:59
okay,
29:59
Jory,
29:59
I'm
30:00
all
30:00
in.
30:00
But
30:01
I
30:01
don't
30:01
want
30:02
to
30:02
raise
30:02
venture
30:02
capital.
30:03
I
30:03
don't
30:03
want
30:03
to
30:03
sell
30:03
advertising.
30:04
We
30:04
did
30:05
that
30:05
for
30:05
Blog.
30:05
Her
30:05
not
30:06
interested
30:06
in
30:06
doing
30:06
it
30:06
again.
30:07
She's
30:07
like,
30:07
okay,
30:08
then
30:08
we
30:08
gotta
30:08
figure
30:09
out
30:09
another
30:09
model
30:10
which
30:10
also
30:10
keeps
30:11
it
30:11
kind
30:11
of
30:12
interesting
30:12
to
30:13
do.
30:13
Just
30:14
figure
30:14
out
30:14
a
30:14
different
30:14
business
30:15
model.
30:15
After
30:15
you've
30:16
done
30:16
particular
30:16
models
30:17
for
30:17
a
30:17
long
30:17
time,
30:18
we
30:18
all
30:18
have
30:19
to
30:19
keep
30:19
learning
30:20
and
30:20
figuring
30:20
out
30:21
new
30:21
ways
30:21
to
30:21
do
30:21
things.
30:22
It
30:22
keeps
30:22
things
30:22
a
30:23
little.
30:23
You
30:23
don't
30:23
want
30:24
to
30:24
become
30:24
complacent
30:25
or
30:25
always
30:25
doing
30:26
the
30:26
same
30:26
thing.
30:27
So
30:27
that
30:27
was
30:27
the
30:27
idea
30:28
behind
30:28
optionality,
30:29
to
30:29
first
30:29
build
30:29
community
30:29
of
30:30
people
30:30
who
30:30
want
30:30
to
30:30
work
30:30
this
30:31
way
30:31
and
30:32
then
30:32
hopefully
30:32
start
30:32
evangelizing
30:33
to
30:33
companies
30:34
about
30:34
why
30:34
it
30:34
can
30:35
actually
30:35
be
30:35
mutually
30:36
beneficial
30:37
to
30:37
work
30:37
this
30:38
way.
30:38
And
30:39
then
30:39
hopefully,
30:39
maybe
30:39
someday,
30:40
you
30:40
know,
30:40
Blogger
30:40
participated
30:41
as
30:41
the
30:41
government
30:42
came
30:42
up
30:42
with
30:42
policies
30:43
for
30:44
influencers.
30:44
We
30:45
were
30:45
part
30:45
of
30:45
the
30:45
early
30:45
FTC
30:46
work
30:46
on
30:46
that.
30:47
And
30:47
I'm
30:47
like,
30:47
eventually
30:48
some
30:48
of
30:48
this
30:48
needs
30:49
to
30:49
turn
30:49
into
30:49
policy,
30:50
you
30:51
know,
30:51
and
30:51
especially
30:51
with
30:51
AI,
30:52
like,
30:52
we
30:52
need
30:52
policy.
30:53
Oh
30:54
yeah,
30:54
we
30:54
need
30:54
policy.
30:55
And
30:56
so
30:56
we're
30:56
in
30:56
the
30:57
community
30:57
building
30:57
phase
30:58
of
30:58
that.
30:58
But
30:58
here's
30:59
something
30:59
that
30:59
I
30:59
didn't
30:59
expect,
31:00
which
31:00
is
31:00
we
31:00
thought
31:00
it
31:00
was
31:01
going
31:01
to
31:01
be
31:01
all
31:01
kind
31:02
of
31:02
seasoned
31:03
professionals
31:03
like
31:03
us.
31:04
Gen
31:04
Z
31:05
is
31:05
walking
31:05
into
31:06
the
31:06
workforce
31:06
with
31:07
this
31:07
perspective
31:07
that
31:08
they
31:08
want
31:08
optionality,
31:09
that
31:09
they
31:09
want
31:10
their
31:10
life
31:10
to
31:10
matter,
31:11
that
31:11
they
31:11
want
31:12
fulfillment
31:12
now.
31:13
And
31:13
every
31:13
generation
31:15
looks
31:15
at
31:15
the
31:15
next
31:16
generation
31:16
and
31:16
gets
31:17
mad
31:17
at
31:17
them.
31:17
For
31:18
wanting
31:18
the
31:18
stuff
31:18
we
31:19
all
31:19
wanted.
31:20
You
31:20
know,
31:21
it
31:21
used
31:21
to
31:21
be
31:21
Slacker
31:22
Gen
31:22
X,
31:22
then
31:23
it
31:23
was
31:23
entitled
31:23
Millennials
31:24
and
31:24
now
31:24
it's
31:25
like
31:25
these
31:25
whiny
31:26
Gen
31:26
Z
31:26
and
31:27
I'm
31:27
like,
31:27
you
31:27
realize
31:28
that
31:28
we're
31:28
just
31:28
old
31:29
like
31:29
that
31:29
people
31:30
did
31:30
it
31:30
to
31:30
us
31:30
and
31:30
we're
31:31
doing
31:31
it
31:31
to
31:31
them.
31:31
And
31:32
we
31:32
could
31:32
instead
31:33
say,
31:33
you
31:33
know,
31:33
they
31:34
just
31:34
want
31:34
to
31:34
be
31:34
treated
31:34
like
31:34
humans
31:35
and
31:35
how
31:36
our
31:36
perception
31:36
of
31:37
how
31:37
we
31:37
should
31:37
treat
31:37
humans
31:38
evolves.
31:39
And
31:39
that's
31:40
a
31:40
good
31:40
thing.
31:40
That's
31:41
a
31:41
good
31:41
thing.
31:41
And
31:41
you're
31:42
creating
31:42
a
31:42
business
31:43
around,
31:44
starting
31:44
to
31:45
shape
31:46
the
31:47
future
31:47
of
31:47
what
31:48
it
31:48
could
31:48
be
31:48
and
31:49
talk
31:49
to
31:50
us
31:50
about
31:50
that,
31:50
tell
31:51
us
31:51
dumb
31:51
it
31:51
down
31:52
in
31:52
a
31:52
business
31:53
model
31:53
and
31:53
what
31:54
do
31:54
you
31:54
offer
31:54
and
31:54
who's
31:55
your
31:55
audience
31:55
and
31:56
all
31:56
that.
31:57
Right?
31:57
So
31:57
right
31:57
now
31:58
we
31:58
have
31:58
a
31:58
membership
31:59
model
32:00
with
32:00
a
32:00
la
32:01
carte
32:01
options
32:01
as
32:02
well.
32:02
So
32:02
we
32:03
have
32:03
a
32:03
community.
32:04
We
32:04
originally
32:05
built
32:05
it
32:05
on
32:05
Substack
32:06
and
32:06
Slack
32:06
because
32:07
we
32:07
just
32:07
wanted
32:07
to
32:08
mess
32:08
around
32:09
in
32:09
tools
32:10
that
32:10
did
32:11
not
32:11
require
32:11
a
32:11
ton
32:11
of
32:11
investment
32:12
and
32:12
where
32:12
people
32:13
were
32:13
congregating.
32:14
And
32:14
we've
32:14
shifted
32:15
over
32:15
to
32:15
mighty
32:15
networks
32:16
and
32:17
there's
32:17
a
32:17
no
32:17
cost
32:18
community
32:18
membership
32:19
to
32:19
have
32:19
discussion
32:20
and
32:20
conversation.
32:21
But
32:21
then
32:21
there's
32:21
a
32:22
premium
32:22
membership.
32:22
And
32:23
what
32:23
we're
32:23
doing
32:23
for
32:24
premium
32:24
members
32:24
is
32:25
kind
32:25
of
32:25
providing
32:26
ongoing
32:26
support,
32:27
support
32:27
for
32:28
rethinking
32:28
how
32:28
they're
32:29
doing
32:29
work.
32:29
And
32:29
we're
32:29
just
32:30
now
32:30
sort
32:30
of
32:30
productizing
32:31
what
32:31
we're
32:31
calling
32:32
the
32:32
optionality
32:32
operating
32:33
system.
32:33
It's
32:34
all
32:34
very
32:34
well
32:34
and
32:34
good
32:35
to
32:35
say,
32:35
you're
32:36
going
32:36
to
32:36
keep
32:36
your
32:36
options
32:36
open.
32:36
You're
32:37
going
32:37
to
32:37
have
32:37
lots
32:37
of
32:37
different
32:38
irons
32:38
in
32:38
the
32:38
fire.
32:38
You're
32:39
going
32:39
to
32:39
look
32:39
at
32:39
them
32:39
and
32:39
assess
32:40
them
32:40
in
32:40
a
32:40
different
32:40
way
32:41
than
32:41
you
32:41
used
32:41
to.
32:41
But
32:42
now
32:42
we're
32:42
actually
32:42
saying,
32:42
okay,
32:43
let
32:43
us
32:43
provide
32:43
for
32:44
you
32:44
the
32:45
tools
32:45
with
32:45
which
32:45
to
32:46
do
32:46
this.
32:47
Like
32:47
how
32:47
are
32:47
you
32:47
going
32:48
to
32:48
make
32:48
those
32:48
decisions
32:49
and
32:49
calculations?
32:50
Can
32:50
we
32:51
provide
32:51
tools
32:52
for
32:52
you
32:53
to
32:53
track
32:53
and
32:53
assess
32:54
and
32:55
keep
32:55
on
32:55
top
32:56
of
32:56
your
32:56
opportunities
32:57
and
32:57
make
32:57
decisions,
32:58
A
32:58
decision
32:58
matrix
32:59
about
32:59
how
33:00
to
33:00
do
33:00
that,
33:01
how
33:01
to
33:01
manage
33:01
your
33:02
networking.
33:02
Your
33:02
networking
33:03
looks
33:03
a
33:03
lot
33:03
different
33:04
when
33:04
you're
33:05
trying
33:05
to
33:05
get
33:05
a
33:05
job
33:06
versus
33:06
when
33:06
you're
33:06
trying
33:06
to
33:07
build
33:07
an
33:07
optionality
33:08
driven
33:08
life.
33:09
Because
33:09
people
33:09
can
33:09
help
33:10
you
33:10
with
33:10
different
33:10
things
33:11
and
33:11
you
33:11
can
33:11
help
33:11
them
33:12
with
33:12
different
33:12
things.
33:12
And
33:12
it's
33:13
a
33:13
kind
33:13
of,
33:13
we
33:13
call
33:14
it
33:14
intentional
33:14
CRM.
33:15
It's
33:15
not
33:16
spraying
33:16
and
33:17
praying.
33:17
I
33:17
feel
33:17
it's
33:18
sad
33:18
to
33:18
say
33:18
this
33:18
as
33:19
one
33:19
of
33:19
the
33:20
early
33:20
digital
33:21
utopians
33:22
who
33:22
was
33:22
a
33:23
huge
33:23
proponent
33:23
for
33:24
social
33:24
media,
33:24
but
33:25
I
33:25
really
33:25
think
33:26
posting
33:26
on
33:26
social
33:26
media
33:27
is
33:27
spraying
33:28
and
33:28
praying.
33:28
Yeah.
33:28
Including
33:29
LinkedIn.
33:30
Yeah,
33:30
totally.
33:31
Sending
33:31
mass
33:32
emails
33:32
Spraying
33:32
and
33:33
praying.
33:33
And
33:34
now
33:34
I
33:34
look
33:34
at
33:35
social
33:35
media,
33:35
I'm
33:35
like,
33:35
what
33:36
do
33:36
I
33:36
enjoy
33:36
doing?
33:36
Who
33:36
do
33:37
I
33:37
want
33:37
to
33:37
talk
33:37
to?
33:37
Because
33:38
it
33:39
fulfills
33:39
me
33:39
and
33:40
is
33:40
fun.
33:40
Because
33:41
me
33:41
having
33:41
fun
33:42
and
33:42
being
33:42
fulfilled
33:43
makes
33:43
my
33:44
mind
33:44
work
33:44
better,
33:44
makes
33:45
my
33:45
brain
33:45
work
33:45
better.
33:46
And
33:46
so
33:47
it
33:47
really
33:47
serves
33:47
a
33:47
different
33:48
function
33:48
for
33:48
me
33:48
now
33:49
than
33:49
it
33:49
did
33:49
15,
33:50
10
33:50
years
33:50
ago.
33:51
So,
33:51
yes.
33:52
So
33:52
we
33:52
have
33:52
our
33:52
community.
33:53
We're
33:54
productizing
33:54
our
33:55
operating
33:55
system
33:55
for
33:56
optionality
33:56
driven
33:57
workers.
33:58
And
33:58
we're
33:59
doing
33:59
these
33:59
sprints
34:00
and
34:00
working
34:00
groups
34:01
and
34:01
courses
34:01
to
34:02
help
34:02
people
34:03
bring
34:03
that
34:03
into
34:04
their
34:04
lives
34:04
and
34:04
how
34:05
they
34:05
work.
34:05
Amazing.
34:06
And
34:07
so
34:07
we
34:07
were
34:07
talking
34:07
a
34:08
little
34:08
right
34:08
before
34:08
we
34:09
officially
34:09
started
34:10
recording,
34:10
and
34:10
you
34:11
were
34:11
saying
34:11
that
34:11
what's
34:12
unique
34:12
or
34:12
different,
34:13
or
34:14
maybe
34:14
you
34:14
did
34:14
this
34:14
with
34:14
Blog
34:15
her
34:15
too,
34:15
but
34:16
you're
34:17
following
34:17
your
34:17
joy
34:17
and
34:18
your
34:18
curiosity
34:19
and
34:19
your
34:19
interest
34:20
more
34:20
in
34:20
this
34:21
endeavor
34:21
and
34:22
that
34:22
you're
34:22
working
34:22
on
34:23
something
34:23
now
34:23
that
34:24
you've
34:24
been
34:24
working
34:24
on,
34:25
something
34:25
that's
34:25
been
34:26
a
34:26
passion
34:26
for
34:26
you.
34:27
Yes.
34:28
So
34:28
part
34:28
our
34:29
Q1
34:29
sprint.
34:30
The
34:30
first
34:30
of
34:30
these
34:31
kind
34:31
of
34:31
products
34:31
we
34:32
released
34:32
for
34:32
optionality
34:33
was
34:33
this
34:33
sprint
34:34
we
34:34
called
34:34
Roadmap
34:34
to
34:35
Restoration.
34:35
We
34:36
had
34:36
live
34:36
sessions
34:36
during
34:37
Q1,
34:37
but
34:38
you
34:38
can
34:38
take
34:38
it.
34:38
It's
34:39
still
34:39
on
34:39
our
34:39
site.
34:39
You
34:39
can
34:39
buy
34:39
and
34:40
do
34:40
the
34:40
materials
34:40
asynchronously.
34:42
And
34:42
part
34:42
of
34:42
it
34:42
was
34:43
about
34:43
identifying
34:43
what
34:43
brings
34:44
you
34:44
energy,
34:44
what
34:45
brings
34:45
you
34:45
fulfills
34:45
you,
34:46
what
34:46
energizes
34:46
you.
34:47
And
34:47
what
34:48
I
34:48
realized
34:49
in
34:49
looking
34:49
at
34:49
2025,
34:51
in
34:51
assessing
34:52
what
34:52
happened
34:52
in
34:52
2025,
34:53
because,
34:53
by
34:54
the
34:54
way,
34:54
we're
34:54
in
34:54
a
34:54
tough
34:55
political
34:56
environment
34:56
and
34:56
a
34:57
tough
34:57
business
34:58
environment.
34:59
You.
34:59
A
34:59
political
34:59
environment,
35:00
right?
35:01
Yes.
35:01
I
35:01
have
35:02
tough
35:02
life
35:02
things
35:03
going
35:03
on.
35:03
So
35:04
I'm
35:04
like,
35:04
you
35:04
know
35:04
what
35:05
I'm
35:05
missing?
35:05
What
35:05
am
35:06
I
35:06
doing?
35:06
Just
35:06
because
35:06
I
35:07
love
35:07
it
35:07
and
35:07
I'm
35:07
having
35:07
fun.
35:08
And
35:09
so
35:09
in
35:09
doing
35:09
the
35:10
sprint
35:10
myself,
35:10
because
35:11
Jory
35:11
and
35:11
I
35:11
eat
35:12
our
35:12
own
35:12
dog
35:12
food
35:13
and
35:13
follow
35:13
the
35:13
same.
35:14
We
35:14
were
35:14
doing
35:14
it
35:15
with
35:15
the
35:15
folks
35:15
in
35:15
the
35:15
community.
35:16
I
35:17
realized
35:17
I
35:17
need
35:18
something
35:18
I'm
35:18
doing
35:18
that
35:19
I'm
35:19
just
35:19
excited
35:19
about.
35:20
And
35:21
so
35:21
for
35:21
many
35:21
years,
35:22
I
35:22
have
35:22
been
35:22
a
35:22
little
35:23
bit
35:23
obsessed
35:23
with
35:23
my
35:24
favorite
35:24
television
35:24
show
35:25
of
35:25
all
35:25
time,
35:25
Buffy
35:25
the
35:25
Vampire
35:26
Slayer.
35:27
And
35:27
I
35:27
had
35:27
it
35:28
in
35:28
my
35:28
head
35:28
to
35:28
write
35:28
a
35:29
book
35:29
about
35:29
all
35:29
the
35:29
leadership
35:30
and
35:30
life
35:30
lessons
35:31
in
35:31
Buffy.
35:32
And
35:32
before
35:32
the
35:33
2016
35:33
election,
35:34
when
35:34
I
35:34
was
35:35
going
35:35
to
35:35
leave
35:35
the
35:35
company
35:36
that
35:36
acquired
35:36
Blog
35:37
her,
35:37
that
35:37
was
35:37
my
35:38
goal,
35:38
like,
35:38
to
35:38
work
35:39
on
35:39
that
35:39
book.
35:39
And
35:39
then
35:39
the
35:39
election
35:40
happened,
35:40
I
35:40
got
35:40
approached
35:41
to
35:41
collaborate
35:42
on
35:42
this
35:42
book,
35:42
Roadmap
35:42
to
35:42
Revolutionaries.
35:44
And
35:44
so
35:44
for
35:44
years
35:45
since
35:45
then,
35:45
I've
35:45
been
35:45
like,
35:46
I
35:46
really
35:46
need
35:46
to
35:46
get
35:46
back
35:46
to
35:47
that.
35:47
Well,
35:47
here's
35:48
the
35:48
thing.
35:48
A
35:48
year
35:49
ago,
35:49
I
35:49
finished
35:50
my
35:50
book
35:50
proposal
35:50
finally.
35:51
And
35:51
no
35:51
sooner
35:51
did
35:52
I
35:52
do
35:52
that
35:52
than
35:52
I
35:52
was
35:53
like,
35:53
I
35:54
don't
35:54
know
35:54
if
35:54
I
35:54
really.
35:55
Is
35:55
that
35:55
gonna
35:56
fulfill
35:56
me
35:56
to
35:56
write
35:57
a
35:57
book?
35:57
Do
35:57
I
35:57
wanna
35:58
promote
35:58
another
35:58
book?
35:59
Like
35:59
the
35:59
whole
36:00
process
36:00
of
36:00
a
36:01
book
36:01
is
36:02
a
36:02
lot.
36:03
Do
36:03
it.
36:03
Do
36:04
I
36:04
wanna
36:04
do
36:04
it?
36:04
And
36:04
then
36:04
I'm
36:05
like,
36:05
maybe
36:05
I
36:06
just
36:06
wanna
36:06
talk
36:06
about
36:07
it
36:07
and
36:07
like,
36:07
have
36:08
fun
36:08
with
36:08
it.
36:09
So
36:09
I
36:09
decided
36:10
to
36:10
just
36:11
launch.
36:11
I'm
36:11
going
36:11
to
36:12
do
36:12
started
36:12
on
36:13
March
36:13
10th.
36:13
Because
36:14
in
36:14
1997,
36:14
March
36:15
10th
36:15
was
36:16
the
36:16
day
36:16
that
36:16
Buffy
36:17
debuted.
36:17
I'm
36:18
doing
36:18
a
36:18
lot
36:18
a
36:19
watch
36:19
through,
36:20
a
36:20
re.
36:20
Watch
36:20
through
36:21
of
36:21
Buffy.
36:21
And
36:21
I'm
36:21
in
36:22
a
36:22
live
36:22
post
36:22
on
36:23
Threads,
36:23
which
36:23
is
36:23
the
36:24
platform
36:24
I'm
36:25
having
36:25
fun
36:25
on
36:25
right
36:26
now.
36:26
I'm
36:26
going
36:26
to
36:27
watch
36:27
a
36:27
few
36:27
episodes
36:28
every
36:28
week
36:28
live,
36:28
post
36:29
my
36:29
reactions,
36:29
and
36:30
then
36:30
each
36:30
week
36:30
I'm
36:30
going
36:31
to
36:31
write
36:31
a
36:31
little
36:32
post
36:32
about
36:32
what
36:32
lessons
36:33
I
36:33
learned
36:33
from
36:33
those.
36:34
Here's
36:34
the
36:35
other
36:35
fun
36:35
thing.
36:36
I
36:36
have
36:37
a
36:37
Buffy
36:37
tarot
36:38
deck.
36:38
Oh.
36:39
And
36:39
I'm
36:39
like,
36:40
I'm
36:40
like
36:40
the
36:40
least
36:41
woo
36:41
woo
36:41
person
36:42
ever.
36:42
But
36:43
I
36:43
love
36:43
tarot
36:44
the
36:44
tool.
36:45
I
36:45
actually
36:46
compare
36:46
tarot
36:47
to
36:47
AI
36:48
in
36:48
this
36:48
way.
36:49
When
36:49
I
36:49
have
36:50
used
36:50
Claude.
36:50
Claude
36:51
is
36:51
my
36:51
tool
36:51
of
36:51
choice.
36:52
When
36:52
I
36:52
use
36:52
it
36:52
as
36:52
a
36:52
thought
36:53
partner.
36:53
I
36:53
realize
36:54
that
36:54
I'm
36:54
debating
36:54
myself,
36:55
I'm
36:56
discussing
36:56
with
36:56
myself.
36:56
It
36:57
can
36:57
only,
36:57
you
36:57
know,
36:58
it's
36:58
a
36:58
tool
36:59
for
36:59
self
36:59
reflection.
37:00
And
37:00
that's
37:00
what
37:00
tarot
37:00
is.
37:01
Tarot
37:01
is
37:01
not
37:01
a
37:01
fortune
37:02
telling
37:02
thing
37:02
for
37:02
me.
37:02
It's
37:03
a
37:03
like,
37:03
what
37:03
does
37:04
this
37:04
card
37:04
tell
37:04
you
37:05
about
37:05
your
37:05
situation?
37:06
So
37:06
I
37:06
think
37:07
I'm
37:07
going
37:07
to
37:07
start
37:07
offering
37:07
little
37:08
Buffy
37:08
tarot
37:09
readings.
37:09
And
37:09
I
37:10
just
37:10
like,
37:11
I
37:11
am
37:12
going
37:12
to
37:12
find
37:12
a
37:12
bunch
37:13
of
37:13
other
37:13
people
37:13
who
37:14
love
37:14
talking
37:14
about
37:15
it
37:15
too.
37:15
And
37:15
that
37:16
is
37:16
going
37:16
to
37:16
be
37:16
my
37:16
little
37:17
joy.
37:17
I
37:18
just
37:18
decided
37:18
to
37:19
launch
37:19
it
37:19
at
37:19
the
37:19
beginning
37:20
of
37:20
March.
37:20
And
37:21
who
37:21
knows,
37:22
maybe
37:22
I'll
37:22
get
37:22
two
37:22
years
37:23
in
37:23
because
37:23
there
37:23
are
37:23
seven
37:23
seasons.
37:24
So
37:24
it
37:24
might
37:24
take
37:24
me
37:25
a
37:25
while
37:25
to
37:25
get
37:25
through
37:25
the
37:25
whole
37:26
thing.
37:26
Who
37:26
knows?
37:27
Eventually
37:27
I
37:27
may
37:27
decide
37:28
at
37:28
some
37:28
point,
37:28
okay,
37:29
this
37:29
is
37:29
no
37:29
longer
37:29
bringing
37:30
me
37:30
joy.
37:30
And
37:30
then
37:30
you
37:30
know
37:31
what?
37:31
Bye,
37:32
bye,
37:32
bye.
37:33
Right.
37:33
I
37:33
need
37:34
something
37:34
that
37:34
is
37:34
just
37:35
for
37:35
me
37:35
because
37:36
I
37:36
love
37:36
it.
37:36
And
37:37
that's
37:37
what
37:37
I
37:37
love.
37:38
Well,
37:38
and
37:38
it's
37:38
such
37:39
a
37:39
great
37:39
example
37:39
for
37:40
us
37:40
all
37:40
to
37:40
set
37:41
right
37:41
around,
37:42
especially
37:42
living.
37:43
If
37:43
we're
37:43
going
37:43
to
37:43
live
37:45
a
37:45
life
37:45
of
37:46
optionality
37:47
where
37:47
we
37:47
really
37:48
believe
37:49
wholeheartedly
37:50
that
37:50
we
37:50
don't
37:51
have
37:51
to
37:51
do
37:53
anything,
37:53
we
37:54
really
37:54
have.
37:55
We
37:55
have
37:55
so
37:55
many
37:56
choices.
37:57
And
37:57
so
37:58
what
37:58
is
37:58
it
37:58
that's
37:59
feeding
37:59
your
37:59
soul?
37:59
And
38:00
you
38:00
know,
38:01
so
38:01
one
38:01
of
38:01
the
38:02
questions
38:02
I
38:02
have
38:02
and
38:03
The
38:03
Buffy
38:03
the
38:03
Vampire
38:04
Slayer
38:04
thing,
38:05
I
38:05
think
38:05
that's
38:05
amazing.
38:05
And
38:06
I'm
38:06
thinking
38:06
about
38:07
my
38:07
older
38:08
daughter,
38:08
who's
38:09
24
38:10
and
38:10
she
38:10
happens
38:11
to
38:11
be
38:11
disabled,
38:12
but
38:12
I
38:12
think.
38:13
And
38:13
she
38:13
watches
38:14
shows
38:14
with
38:14
her
38:14
caregivers
38:16
and
38:16
I
38:17
have
38:17
this
38:17
feeling
38:18
that
38:18
she
38:18
would
38:19
love
38:19
this
38:19
and
38:19
actually
38:20
would
38:20
love
38:20
to
38:22
participate
38:23
in
38:23
whatever
38:23
you're
38:23
doing.
38:24
Like,
38:24
I
38:24
could
38:25
see
38:25
her
38:25
being
38:25
a
38:25
part
38:25
of
38:26
it
38:26
anyway.
38:26
So
38:26
how
38:27
do
38:27
you
38:27
bring
38:27
all
38:28
of
38:28
this
38:28
together?
38:29
How
38:29
do
38:29
you
38:29
bring
38:31
your
38:31
passions,
38:32
your
38:32
interests,
38:33
your
38:34
intuition
38:35
and
38:36
structure
38:37
and
38:38
P
38:38
and
38:39
L?
38:39
Because
38:39
you
38:40
are
38:40
a
38:40
P
38:40
and
38:41
L.
38:41
Yeah.
38:42
You
38:42
care
38:42
about
38:42
that
38:42
too.
38:43
I
38:43
know
38:43
that.
38:43
Yeah.
38:44
So
38:44
one
38:44
of
38:44
the
38:45
things
38:45
that
38:45
we
38:45
introduced
38:46
to
38:46
our
38:46
optionality
38:47
community
38:47
this
38:47
quarter
38:48
as
38:48
part
38:49
of
38:49
our
38:49
sprint
38:50
that
38:50
we're
38:50
going
38:50
to
38:51
productize
38:51
and
38:52
make
38:52
more
38:52
generally
38:52
available
38:53
is
38:53
this
38:53
idea
38:54
of
38:55
opportunity
38:56
tracking
38:56
and
38:57
assessment.
38:57
And
38:58
Jori
38:59
did
38:59
a
38:59
lot
38:59
of
38:59
work
38:59
last
39:00
year
39:00
because
39:01
she
39:01
does
39:01
a
39:01
lot
39:01
of
39:01
fractional
39:02
work.
39:02
I
39:03
used
39:03
to
39:03
think
39:03
I
39:03
wanted
39:04
to
39:04
be
39:04
a
39:04
fractional
39:05
exec,
39:05
and
39:05
now
39:05
I'm
39:06
like,
39:06
no.
39:07
You
39:07
know,
39:07
my
39:07
observation
39:08
is
39:08
that
39:09
fractionals,
39:09
they're
39:10
either
39:10
trying
39:11
to
39:11
get
39:11
full
39:11
time
39:11
work
39:11
out
39:12
of
39:12
you
39:12
for
39:12
fractional
39:12
pay
39:13
or
39:14
they're
39:14
happy
39:15
for
39:15
you
39:15
to
39:15
be
39:15
fractional,
39:15
but
39:16
they
39:16
expect
39:16
that
39:16
as
39:16
soon
39:17
as
39:17
they
39:17
get
39:17
funding
39:18
that
39:18
you'll
39:18
want.
39:18
To
39:18
go
39:18
full
39:19
time.
39:19
Yeah,
39:20
most
39:20
people
39:21
don't
39:21
want
39:21
to
39:21
give
39:22
executive
39:22
responsibility
39:23
to
39:23
fractional
39:24
without
39:24
there
39:25
being
39:25
some
39:25
pressure.
39:27
So
39:28
she
39:28
actually
39:28
was
39:29
really
39:29
revisiting
39:30
how
39:30
she
39:30
managed
39:30
all
39:31
her
39:31
opportunities.
39:32
And
39:32
so
39:32
she
39:32
came
39:33
up
39:33
with
39:33
this
39:33
matrix
39:34
for
39:34
how
39:34
to
39:34
define
39:35
different
39:35
opportunities.
39:36
And
39:36
I
39:36
thought
39:36
it
39:36
was
39:36
so
39:37
interesting.
39:38
So
39:38
basically,
39:38
you
39:39
put
39:39
your
39:39
opportunities
39:40
into,
39:40
I
39:41
would
39:41
say,
39:41
five
39:41
different
39:42
categories.
39:42
The
39:42
first
39:43
is,
39:43
okay,
39:44
we
39:44
all
39:44
need
39:44
some
39:44
floor
39:46
opportunities.
39:46
The
39:47
thing
39:47
that
39:47
pays
39:47
the
39:47
bills,
39:47
the
39:48
thing
39:48
you
39:48
got
39:48
to
39:48
do.
39:49
And
39:49
the
39:50
problem
39:50
for
39:50
most
39:50
of
39:51
us
39:51
is
39:51
that
39:52
we're
39:52
so
39:52
concerned
39:53
with
39:53
filling
39:53
up
39:53
our
39:53
floor
39:54
opportunities
39:54
that
39:55
we
39:55
let
39:55
the
39:55
other
39:55
kinds
39:56
of
39:56
things
39:56
go
39:57
until
39:58
all
39:58
we're
39:58
doing
39:59
is
39:59
working
39:59
on
39:59
floor
40:00
opportunities
40:00
that
40:00
are
40:01
perhaps
40:01
easy
40:02
to
40:02
do,
40:02
perhaps
40:03
you're
40:03
totally
40:04
capable
40:04
of
40:05
doing,
40:05
but
40:05
they're
40:06
not
40:06
exactly
40:07
either.
40:07
An
40:07
anchor
40:08
opportunity
40:08
that
40:09
really
40:09
speaks
40:09
to
40:09
the
40:09
identity
40:10
you
40:10
want
40:10
to
40:10
have,
40:11
that's
40:11
where
40:11
you
40:11
want
40:11
to
40:12
go.
40:12
That's
40:12
what
40:12
you
40:13
want
40:13
to
40:13
build.
40:13
That
40:14
if
40:14
you
40:14
could
40:14
do
40:14
it
40:14
full
40:15
time,
40:15
you
40:15
would.
40:15
If
40:15
you
40:16
want
40:16
to
40:16
do
40:16
something
40:16
full
40:16
time,
40:17
if
40:17
could,
40:17
you
40:18
got
40:18
to
40:18
allocate
40:18
time
40:19
and
40:19
space
40:19
to
40:19
it
40:19
and
40:20
capacity
40:20
and
40:20
energy.
40:21
The
40:22
third
40:22
is
40:22
horizon
40:23
opportunities.
40:23
And
40:24
these
40:24
are
40:24
things
40:24
like,
40:24
what
40:24
do
40:25
you
40:25
need
40:25
to
40:25
do
40:25
so
40:25
that
40:26
five
40:26
years
40:26
from
40:26
now
40:27
you're
40:27
ready?
40:27
Like
40:28
what?
40:28
How
40:28
do
40:29
you
40:29
keep
40:29
learning?
40:30
How
40:30
do
40:30
you
40:30
keep
40:30
growing?
40:31
So
40:31
what
40:32
are
40:32
you
40:32
Doing.
40:33
And
40:33
that's
40:33
not
40:33
necessarily
40:34
a
40:34
revenue
40:34
generator
40:35
that
40:35
might
40:35
come
40:35
on
40:35
the
40:36
expense
40:36
side
40:36
of
40:36
the,
40:37
of
40:37
the
40:37
income
40:37
statement.
40:38
The
40:38
fourth
40:39
is
40:39
platform.
40:39
I
40:40
find
40:40
there's
40:40
so
40:40
much
40:41
bad
40:41
advice
40:41
out
40:41
there,
40:42
especially
40:42
women,
40:43
about
40:44
yes,
40:44
you
40:44
should
40:44
know
40:44
your
40:45
value,
40:45
yes,
40:45
you
40:45
should
40:46
know
40:46
your
40:46
worth.
40:47
Yes,
40:47
if
40:47
someone's
40:47
paying
40:48
all
40:48
the
40:48
men
40:48
and
40:48
not
40:48
you,
40:49
that
40:49
sucks.
40:49
But
40:50
I
40:50
do
40:50
not
40:50
like
40:50
this
40:51
advice
40:51
about
40:51
never
40:52
do
40:52
anything
40:52
for
40:52
free.
40:53
You
40:53
know,
40:53
there
40:53
are
40:54
a
40:54
million
40:54
things
40:54
I
40:55
will
40:55
do
40:55
for
40:55
free
40:56
if
40:56
they
40:56
contribute
40:57
to
40:57
my
40:57
platform,
40:58
if
40:58
it's
40:58
fair,
40:59
if
40:59
I
40:59
care,
41:00
if
41:00
it's,
41:01
you
41:01
know,
41:01
for
41:02
a
41:02
purpose.
41:03
To
41:03
immediately
41:04
reject
41:04
every
41:04
opportunity.
41:05
I
41:05
have
41:05
traveled
41:06
all
41:06
over
41:06
the
41:06
world.
41:07
Yeah,
41:07
yeah.
41:07
To
41:08
speak.
41:08
And
41:08
I
41:09
didn't
41:09
get
41:09
paid
41:09
to
41:09
speak
41:10
sometimes,
41:10
but
41:10
my
41:11
travel
41:11
got
41:11
paid
41:12
and
41:12
I
41:12
got
41:12
to
41:12
see
41:13
places
41:13
I
41:13
would
41:13
never
41:14
otherwise
41:14
see.
41:15
That
41:15
was
41:15
worth
41:15
it
41:15
to
41:16
me.
41:16
Maybe
41:16
it
41:16
won't
41:17
be
41:17
worth
41:17
it
41:17
to
41:17
you,
41:17
but
41:18
at
41:18
least
41:18
put
41:18
that
41:18
category
41:19
there
41:20
of
41:20
what
41:20
builds
41:21
my
41:21
platform
41:21
and
41:21
what
41:22
am
41:22
I
41:22
willing
41:22
to
41:22
invest
41:23
in
41:23
that.
41:23
And
41:24
then
41:24
the
41:24
fifth
41:24
that
41:25
I
41:25
think
41:25
we're
41:25
going
41:25
to
41:25
add
41:26
is
41:26
about
41:26
those
41:27
personal
41:27
non
41:27
negotiables,
41:28
whether
41:28
that's
41:29
child
41:29
care,
41:29
whether
41:30
that's
41:30
parental
41:31
care.
41:31
But
41:32
the
41:32
point
41:32
is
41:32
that
41:32
you
41:33
can
41:33
have
41:33
different
41:33
kind
41:34
of
41:34
opportunities.
41:35
And
41:35
if
41:36
you're
41:36
not
41:36
careful,
41:37
you
41:37
will
41:37
focus
41:37
entirely
41:38
on
41:39
your
41:39
floor
41:39
opportunities,
41:41
maybe
41:41
in
41:41
your
41:41
anchor.
41:42
But
41:43
you
41:43
aren't
41:43
really
41:43
taking
41:44
care
41:44
of
41:44
your
41:44
platform
41:45
or
41:45
you're
41:45
not
41:45
taking
41:45
care
41:46
of
41:46
the
41:46
far
41:47
horizon,
41:47
or
41:47
you're
41:47
not
41:48
taking
41:48
care
41:48
of
41:48
your
41:48
non
41:48
negotiable
41:49
personal
41:49
stuff.
41:50
And
41:51
you
41:51
constantly
41:51
feel
41:52
stretched.
41:52
So
41:53
by
41:53
understanding
41:54
what
41:55
percentage
41:56
you
41:56
want
41:56
to
41:56
allocate
41:57
to
41:57
each
41:57
and
41:58
trying
41:58
to
41:58
stay
41:59
within
41:59
that
42:00
and
42:00
tracking
42:01
within
42:01
that
42:01
and
42:02
sometimes
42:02
you're
42:02
going
42:02
to
42:02
turn
42:02
things
42:03
down
42:03
because
42:04
you
42:04
know
42:04
what?
42:04
You
42:04
don't
42:05
have
42:05
any
42:05
more
42:05
capacity.
42:06
That's
42:07
the
42:07
thing.
42:07
Like
42:08
if
42:08
100%
42:08
of
42:08
your
42:09
work
42:09
is
42:09
floor,
42:09
you
42:10
have
42:10
to
42:10
be
42:10
honest
42:10
with
42:10
yourself.
42:11
Do
42:11
I
42:11
actually
42:11
need
42:12
all
42:12
of
42:12
this
42:13
at
42:13
the
42:13
expense
42:14
of
42:15
what
42:15
I
42:15
really
42:15
care
42:16
about
42:16
or
42:16
what
42:16
is
42:16
really
42:17
fulfilling
42:17
or
42:17
what
42:18
will
42:18
serve
42:18
my
42:18
future?
42:19
Because
42:20
we
42:20
could
42:20
use
42:20
it.
42:20
I
42:21
can
42:21
use
42:21
more
42:21
money
42:21
all
42:21
the
42:22
time.
42:22
I
42:22
can
42:22
find
42:22
a
42:22
way
42:23
to
42:23
use
42:23
all
42:23
the
42:23
money,
42:24
but
42:24
if
42:25
it's
42:25
at
42:25
the
42:25
expense
42:26
of
42:26
five
42:26
years
42:26
from
42:26
now
42:27
feeling
42:27
like
42:27
I'm
42:28
doing
42:28
stuff
42:28
I
42:28
care
42:29
about
42:29
and
42:29
I'm
42:29
fulfilled
42:30
and
42:30
I'm
42:30
ready
42:31
for
42:31
whatever
42:32
the
42:32
future
42:32
holds,
42:32
then
42:33
it's
42:33
not
42:33
worth
42:34
it.
42:34
You
42:34
know,
42:34
I'm
42:35
thinking
42:35
about
42:35
this
42:36
for
42:36
individuals
42:37
with
42:37
their
42:38
careers,
42:38
but
42:38
I'm
42:38
also
42:38
thinking
42:39
about
42:39
it
42:39
for
42:40
building
42:40
a
42:41
company,
42:41
right?
42:41
Building
42:42
as
42:42
a
42:42
founder,
42:43
right?
42:43
You
42:43
have
42:44
things
42:44
that
42:45
you're
42:45
building
42:45
that
42:45
you
42:46
have
42:46
right
42:46
now
42:46
that
42:46
you
42:47
can
42:47
sell
42:47
other
42:47
things
42:48
that
42:48
you
42:49
don't
42:49
have,
42:49
you
42:49
can
42:49
sell
42:50
yet.
42:50
But
42:50
if
42:51
you
42:51
spend
42:51
all
42:51
of
42:51
your
42:51
time
42:52
only
42:52
doing
42:53
the
42:53
thing
42:54
that
42:54
you
42:54
have
42:54
today,
42:55
then
42:55
you'll
42:55
never
42:55
have
42:56
the
42:56
anchor
42:56
or
42:56
the
42:56
horizon.
42:57
Opportunity
42:57
company
42:58
goes
42:58
through
42:59
this,
42:59
the
42:59
legacy
43:00
product
43:00
where
43:01
how
43:01
are
43:01
you
43:01
managing
43:02
the
43:02
shift
43:03
from
43:03
the
43:03
legacy
43:04
product
43:04
to
43:05
the
43:05
next
43:05
generation
43:05
product?
43:06
I
43:06
worked
43:06
in
43:07
hardware
43:07
when
43:07
I
43:07
was
43:07
in
43:07
tech,
43:08
I
43:08
worked
43:08
for
43:08
hardware
43:08
companies
43:09
and
43:10
even
43:10
in
43:10
hardware
43:11
companies
43:11
we
43:11
had
43:11
this
43:12
shift
43:12
from
43:13
legacy,
43:13
which
43:14
is
43:14
still
43:14
the
43:14
bread
43:14
and
43:14
butter.
43:15
But
43:15
you
43:15
got
43:15
to
43:16
build
43:16
the
43:16
next
43:16
gen
43:17
because
43:17
eventually
43:17
you're
43:18
going
43:18
to
43:18
get
43:18
someone's
43:19
going
43:19
to
43:19
leapfrog
43:19
over
43:20
you
43:20
if
43:20
you
43:20
don't
43:20
have
43:20
your
43:20
next
43:21
gen
43:21
ready.
43:22
So
43:22
this
43:22
is
43:23
true
43:23
in
43:23
hardware,
43:23
this
43:24
is
43:24
true
43:24
in
43:24
software,
43:24
this
43:25
is
43:25
true
43:26
in
43:26
everything
43:26
you
43:26
do
43:27
that
43:27
you've
43:27
got
43:28
to
43:28
be
43:28
ready
43:28
with
43:28
the
43:28
next
43:29
generation
43:29
of
43:29
who
43:30
you
43:30
are
43:30
and
43:30
what
43:30
you
43:30
bring
43:30
to
43:31
the
43:31
table.
43:31
If
43:32
you
43:32
spend
43:32
all
43:32
your
43:33
time
43:33
on
43:33
your
43:33
floor,
43:34
you
43:34
never
43:34
rise.
43:35
So
43:35
this
43:35
is
43:36
giving.
43:36
This
43:36
is
43:37
a
43:37
wonderful
43:37
framework
43:38
for
43:38
helping
43:39
build
43:39
a
43:39
long
43:39
term
43:40
structure,
43:40
a
43:40
short
43:41
term
43:41
and
43:41
long
43:41
term
43:41
structure
43:42
for
43:42
that
43:43
financial
43:44
stability
43:45
that
43:45
you
43:45
might
43:45
want
43:46
or
43:46
I
43:46
would
43:46
say
43:47
most
43:47
of
43:47
us
43:47
want
43:47
financial
43:48
stability
43:48
in
43:48
some
43:49
way
43:49
and
43:50
then
43:50
being
43:50
able
43:51
to
43:51
grow
43:51
into
43:52
the
43:52
future
43:52
as
43:53
well.
43:54
I
43:54
think
43:54
a
43:54
lot
43:54
of
43:54
us,
43:55
when
43:55
we
43:55
get
43:55
to
43:55
a
43:55
certain
43:56
level
43:56
and
43:56
including
43:57
a
43:57
certain
43:57
level
43:57
of
43:57
financial
43:58
stability,
43:59
it's
43:59
hard
43:59
to
43:59
turn
44:00
off
44:00
the.
44:00
Yeah,
44:01
but
44:01
I
44:01
just
44:01
got
44:01
to
44:01
keep
44:01
working
44:02
for
44:02
having
44:02
more
44:02
and
44:02
more.
44:03
You
44:03
end
44:03
up
44:04
being
44:04
in
44:04
your
44:04
late
44:05
50s
44:05
or
44:05
whatever
44:06
and
44:06
you're
44:06
going,
44:06
I'm
44:07
doing
44:07
all
44:07
this
44:07
stuff
44:08
that
44:08
I
44:09
don't
44:09
even
44:09
like
44:10
and
44:11
do
44:11
I
44:11
really
44:11
need
44:12
to
44:12
do
44:12
it?
44:12
Yeah.
44:13
And
44:13
our
44:13
definition
44:14
of
44:14
ambition
44:14
for
44:14
ourselves.
44:15
Why
44:16
am
44:16
I
44:16
ambitious
44:16
for
44:17
this
44:17
stuff?
44:17
Who
44:17
told
44:18
me
44:18
to
44:18
be.
44:18
Yes.
44:19
Am
44:19
I
44:19
telling
44:19
me
44:20
I'm
44:20
ambitious
44:20
for
44:20
this
44:21
stuff
44:21
or
44:21
is
44:21
this
44:21
just
44:21
the
44:21
expectation
44:22
I've
44:23
put
44:23
on
44:23
myself
44:23
after
44:23
30
44:24
years
44:24
in
44:24
the
44:24
workforce
44:24
that
44:25
I
44:25
need
44:25
to
44:25
be
44:25
ambitious
44:26
for
44:26
this?
44:26
Maybe
44:27
I'm
44:27
not.
44:28
Yeah,
44:28
maybe
44:28
I
44:28
don't
44:29
care
44:29
about
44:29
it
44:29
anymore.
44:30
That's
44:30
okay.
44:31
That's
44:31
great
44:31
actually.
44:32
Yeah.
44:33
Yeah,
44:34
right,
44:34
Totally.
44:35
So
44:35
where
44:36
do
44:36
you
44:36
see
44:36
this
44:36
going?
44:37
What
44:37
is
44:37
your
44:37
vision
44:38
for
44:38
optionality?
44:40
We
44:40
really
44:40
want
44:40
to
44:41
help
44:41
build
44:42
these.
44:42
I'm
44:42
vibe
44:43
coding
44:43
right
44:43
now.
44:44
I'm
44:44
teaching
44:44
myself
44:45
how
44:45
to
44:45
vibe
44:45
code
44:46
and
44:46
we
44:46
really
44:47
want
44:47
to
44:47
build
44:47
these
44:47
tools
44:48
to
44:48
take
44:48
the
44:48
idea
44:49
of
44:49
having
44:49
an
44:49
optionality
44:50
life
44:50
from
44:51
a
44:51
concept
44:51
that
44:52
every
44:52
person
44:52
needs
44:53
to
44:53
figure
44:53
out
44:53
for
44:53
themselves
44:54
based
44:54
on
44:55
great
44:55
concepts
44:56
to
44:56
actually
44:57
having
44:57
this
44:58
productized
44:58
framework
44:59
that
44:59
they
44:59
can
44:59
use.
45:00
It's
45:00
not
45:00
the
45:00
only
45:00
thing
45:00
people
45:01
will
45:01
ever
45:01
use,
45:01
but
45:02
it's
45:02
a
45:02
way
45:02
to
45:03
really
45:03
build
45:04
like
45:04
a
45:04
Foundation.
45:05
The
45:06
foundation
45:06
is
45:06
how
45:07
you
45:07
decide
45:08
what
45:08
you
45:08
want,
45:09
right?
45:09
And
45:09
then
45:09
you're
45:09
building
45:10
the
45:10
scaffolding
45:11
and
45:11
you're
45:11
building
45:11
the
45:12
walls
45:12
and
45:12
you're
45:12
building
45:13
the
45:13
utilities
45:14
that
45:14
go
45:14
through
45:14
the
45:14
house
45:15
and
45:15
you
45:15
are
45:15
really
45:16
building.
45:17
And
45:17
we
45:17
just
45:17
want
45:17
to
45:18
provide
45:19
tools
45:19
to
45:19
help
45:19
you
45:20
build
45:20
all
45:20
those
45:20
parts
45:21
of
45:21
building
45:21
what
45:22
you
45:22
want
45:22
your
45:22
optionality
45:23
driven
45:23
life
45:24
to
45:24
look
45:24
like.
45:24
We
45:25
can't
45:25
tell
45:25
you
45:25
what
45:25
it
45:25
has
45:26
to
45:26
look
45:26
like.
45:26
The
45:26
foundation
45:27
is
45:27
you
45:27
knowing
45:28
what
45:28
keeps
45:28
you
45:29
in,
45:29
what
45:29
serves
45:29
you,
45:30
what
45:30
doesn't
45:30
serve
45:31
you,
45:31
what's
45:31
your
45:31
ambition
45:32
really
45:32
look
45:32
like
45:33
today?
45:34
And
45:34
so
45:34
what
45:34
it
45:34
looks
45:35
like
45:35
right
45:35
now
45:35
is
45:35
that
45:35
we're
45:36
trying,
45:36
we're
45:36
in
45:36
that
45:37
process
45:37
of
45:37
building
45:38
those
45:38
tools
45:39
to
45:39
help
45:39
with
45:40
each
45:40
part
45:40
of
45:40
that
45:41
building
45:41
that
45:41
house
45:41
of
45:42
your
45:42
optionality
45:42
driven
45:43
life.
45:44
And
45:44
then
45:45
there's
45:45
a
45:45
way
45:45
to
45:46
help
45:46
enterprises
45:47
see
45:47
why
45:47
this
45:47
is
45:47
to
45:48
their
45:48
benefit
45:48
as
45:48
well,
45:49
because
45:49
clarity
45:50
for
45:50
the
45:50
people
45:50
who
45:50
work
45:51
for
45:51
you
45:52
about
45:52
how
45:52
they
45:53
also
45:53
don't
45:53
get
45:54
so
45:54
mired
45:55
in
45:55
the
45:55
floor
45:56
that
45:56
they
45:56
never
45:56
see
45:57
the
45:57
horizon.
45:57
And
45:58
I
45:58
think
45:58
that
45:58
happens
45:58
to
45:58
so
45:59
many
45:59
folks.
45:59
And
46:00
maybe
46:00
executives
46:01
get
46:01
sent
46:01
to
46:02
like
46:02
do
46:03
strategic
46:04
off
46:04
sites
46:05
and
46:05
stuff,
46:05
but
46:05
your
46:05
people
46:05
on
46:06
the
46:06
line,
46:06
your
46:06
managers,
46:07
every
46:07
day,
46:08
like,
46:08
what
46:08
are
46:08
you
46:08
doing
46:09
to
46:09
help
46:09
them
46:10
also
46:10
be
46:10
thinking
46:11
of
46:11
the
46:11
horizon?
46:12
Yes.
46:12
Yeah.
46:13
And
46:13
I
46:13
think
46:13
sometimes
46:13
companies
46:14
don't
46:14
do
46:14
that
46:14
because
46:14
they're
46:15
afraid
46:15
of.
46:15
They
46:15
start
46:15
thinking
46:16
about,
46:17
yeah,
46:17
we're
46:17
not
46:17
going
46:18
to
46:18
be
46:18
part
46:18
of
46:18
their
46:18
horizon.
46:19
And
46:19
I'm
46:19
like,
46:19
you
46:19
should
46:19
be
46:20
so
46:20
lucky
46:21
that
46:21
they,
46:21
you
46:21
have
46:22
employees
46:23
that
46:23
have
46:23
vision
46:23
and
46:24
direction
46:24
and
46:25
tell
46:25
you
46:25
about
46:26
it.
46:26
And
46:26
maybe
46:26
you
46:27
don't
46:27
want
46:27
their
46:27
vision
46:27
and
46:27
direction.
46:28
Okay,
46:29
but
46:29
like
46:30
we're
46:30
in
46:30
a
46:31
very
46:31
industrial,
46:32
like
46:32
we
46:32
have
46:32
a
46:32
very
46:33
industrial
46:33
perspective.
46:34
We're
46:35
still
46:35
stuck
46:35
there,
46:36
but
46:36
it's
46:36
not
46:37
working.
46:38
It's
46:38
not
46:38
working,
46:39
working.
46:40
Nobody
46:40
loves
46:41
it.
46:41
Nobody
46:41
loves
46:42
it.
46:42
And
46:42
people
46:43
relieving
46:44
all
46:44
this
46:44
brilliance
46:45
and
46:45
I
46:45
hate
46:46
the
46:46
word
46:46
productivity,
46:47
but
46:47
productivity
46:48
transformation,
46:49
growth,
46:50
not
46:50
just
46:51
dollar
46:51
growth,
46:51
but
46:52
personal
46:52
growth,
46:52
relieving
46:53
it,
46:53
innovation
46:54
on
46:55
the
46:55
side.
46:55
Because
46:56
people
46:56
are
46:57
industrialized.
46:59
And
46:59
it's
47:00
so
47:00
true.
47:00
Right.
47:01
All
47:01
the
47:01
arguments
47:02
about
47:02
return
47:02
to
47:03
office
47:03
and
47:03
all
47:03
that,
47:03
that's
47:04
really
47:04
just
47:04
a
47:05
name
47:05
we've
47:05
put
47:06
on
47:06
this
47:07
conflict
47:08
between
47:09
thinking
47:09
that
47:09
employer
47:10
versus
47:10
employee
47:11
is
47:11
still
47:11
an
47:11
industrial,
47:12
like,
47:13
you
47:13
know,
47:13
cogs
47:13
in
47:14
the
47:14
machine
47:14
versus,
47:14
you
47:15
know,
47:15
versus
47:15
not.
47:16
I
47:16
think
47:16
that's
47:17
the
47:17
issue
47:17
that
47:17
everybody's
47:18
kind
47:18
of
47:18
hanging
47:18
their
47:18
hat
47:19
on
47:19
to
47:19
try
47:19
and
47:19
say,
47:19
we
47:20
have
47:20
this,
47:21
we
47:21
must
47:21
have
47:21
that.
47:22
And
47:22
I'm
47:22
like,
47:23
if
47:23
you
47:24
do
47:24
you.
47:24
Really,
47:25
it's
47:25
like
47:26
to
47:26
your
47:26
point,
47:26
like
47:26
you
47:27
really
47:27
do
47:27
you
47:27
really.
47:28
Is
47:28
that
47:28
the
47:29
only
47:29
way
47:29
to
47:29
make
47:29
sure
47:30
your
47:30
people
47:30
are
47:30
doing
47:30
their
47:30
jobs.
47:31
Well,
47:31
it
47:31
is
47:32
for
47:32
this
47:32
because
47:32
if
47:33
you
47:33
can't
47:33
figure
47:33
out
47:34
how
47:34
to
47:34
have
47:34
accountability
47:35
and
47:35
culture
47:35
when
47:36
people
47:36
are
47:36
working
47:36
remotely,
47:37
I'm
47:37
going
47:37
to
47:38
guess
47:38
you
47:38
didn't
47:38
know
47:38
how
47:39
to
47:39
have
47:39
accountability
47:39
and
47:40
culture
47:40
when
47:40
they
47:41
were
47:41
all
47:41
in
47:41
the
47:41
office
47:41
either.
47:42
Yeah,
47:43
absolutely.
47:44
That's
47:44
absolutely
47:45
right.
47:46
All
47:46
right,
47:46
so
47:47
Elisa,
47:48
let's
47:48
move
47:48
to
47:48
a
47:48
fast
47:48
fire
47:49
round.
47:49
I'm
47:49
going
47:50
to
47:50
ask
47:50
you
47:50
five
47:51
questions
47:52
to
47:52
answer
47:53
in
47:53
five
47:53
words
47:53
or
47:53
less.
47:54
Oh,
47:54
gosh.
47:54
Okay,
47:55
okay,
47:56
so
47:56
here
47:56
it
47:56
is.
47:57
What's
47:58
a
47:58
red
47:58
flag
47:59
you
47:59
look
48:00
for
48:00
immediately
48:01
in
48:02
a
48:02
company's
48:03
culture?
48:06
No
48:07
answer
48:08
for
48:09
tough
48:09
questions.
48:11
Brilliant.
48:13
What's
48:14
one
48:14
boundary
48:16
every
48:17
founder
48:18
might
48:18
be
48:19
good
48:19
to
48:19
set
48:19
Early.
48:29
Work
48:30
is
48:30
hard,
48:30
but
48:31
not
48:31
the
48:31
same.
48:33
Beautiful.
48:34
Work
48:35
is
48:35
hard
48:35
but
48:35
not
48:35
the
48:36
same.
48:36
What's
48:37
one
48:37
metric
48:38
founders
48:38
tend
48:39
to
48:39
obsess
48:39
over
48:40
that
48:41
you
48:41
care
48:41
less
48:41
about.
48:48
Hours
48:48
in
48:49
the
48:49
office.
48:50
Yeah.
48:52
What's
48:52
one
48:52
mistake
48:53
founders
48:54
make
48:54
when
48:54
building
48:55
community?
49:00
Thinking
49:00
bi
49:00
directionally,
49:01
not
49:01
a
49:02
cycle.
49:03
Beautiful.
49:06
Last
49:06
question.
49:07
What
49:08
does
49:08
power
49:09
mean
49:09
to
49:09
you?
49:11
Freedom.
49:12
Freedom.
49:13
I
49:13
love
49:13
that.
49:15
Lisa,
49:15
how
49:15
can
49:16
our
49:16
listeners
49:16
and
49:17
viewers
49:18
get
49:18
in
49:18
touch
49:18
with
49:18
you?
49:19
Learn
49:19
about
49:19
optionality,
49:20
get
49:20
involved,
49:21
become
49:21
part
49:22
of
49:22
the
49:22
optionality
49:23
life.
49:23
Life.
49:24
Yes.
49:24
Well,
49:25
optionality
49:26
life
49:26
is
49:26
actually
49:27
our
49:27
URL
49:28
and
49:28
you
49:28
will
49:28
that
49:28
will
49:29
take
49:29
you
49:29
to
49:29
our
49:30
community.
49:30
On
49:30
mighty.
49:31
I'm@elisa
49:32
CP
49:33
on
49:33
threads.
49:34
ElisACP.com
49:36
is
49:36
my
49:36
personal
49:37
website
49:37
and
49:38
I'm
49:38
on
49:38
LinkedIn
49:38
and
49:39
those
49:39
are
49:39
really
49:39
the
49:39
places
49:40
I
49:41
for
49:41
someone
49:41
who
49:42
was
49:42
there
49:42
at
49:42
the
49:42
beginning
49:42
of
49:43
social
49:43
media,
49:43
I
49:43
don't
49:43
use
49:44
most
49:44
of
49:44
it
49:44
anymore.
49:46
Whatever
49:46
that
49:46
says.
49:48
Well,
49:48
it
49:48
says
49:48
you're
49:49
creating
49:49
your
49:49
own
49:49
community
49:50
and
49:51
designing
49:51
your
49:51
own,
49:52
your
49:52
own
49:52
world.
49:53
And
49:54
just
49:54
for
49:54
everybody
49:54
just
49:55
to
49:55
go,
49:56
just
49:56
check
49:56
this
49:56
out,
49:57
go
49:57
into
49:58
optionality
49:59
life.
49:59
You're
49:59
going
49:59
to
49:59
come
50:00
here
50:00
and
50:01
sign
50:01
up.
50:01
There's
50:02
a
50:02
free
50:03
option
50:04
to
50:04
get
50:05
in
50:05
here.
50:05
There's
50:06
all
50:06
kinds
50:07
of
50:07
great
50:07
stuff
50:07
here.
50:07
You're
50:08
going
50:08
to
50:08
see
50:08
different
50:09
plans.
50:10
Roadmaps
50:11
to
50:11
restoration
50:12
is
50:12
right
50:12
there.
50:13
These
50:13
things
50:13
are
50:13
all
50:14
very
50:14
accessible
50:15
and
50:15
fun.
50:15
Community
50:16
membership
50:16
comes
50:16
at
50:17
no
50:17
cost.
50:18
Come
50:18
in
50:19
and
50:19
check
50:19
it
50:19
all
50:19
out.
50:20
And
50:20
look,
50:21
these
50:21
guys
50:21
are
50:23
visionary,
50:24
right?
50:24
Like,
50:25
you
50:25
know,
50:26
Elisa
50:26
and
50:27
Jorie
50:27
are
50:27
visionary
50:28
women
50:28
and
50:29
they're
50:29
doing
50:29
this
50:30
because
50:30
they
50:30
love
50:30
it
50:31
and
50:31
because
50:31
they
50:32
like
50:32
to
50:32
build
50:32
businesses.
50:33
And
50:34
that's
50:34
the
50:34
cool
50:34
thing.
50:35
You
50:35
can
50:35
come
50:35
in
50:35
and
50:36
watch
50:36
them
50:36
firsthand
50:38
and
50:38
see
50:39
their
50:39
decision
50:40
making
50:40
and
50:40
see
50:41
where
50:41
they're
50:41
visionary
50:42
focused.
50:43
And
50:43
so
50:44
part
50:44
of
50:44
why
50:44
I'm
50:45
interested
50:45
in
50:45
getting
50:45
in
50:45
there
50:46
is
50:46
because
50:47
I'm
50:47
not
50:47
as
50:47
clear
50:48
about
50:48
where
50:48
the
50:48
community
50:49
based
50:49
world
50:49
is
50:49
going
50:50
to.
50:50
And
50:51
so
50:51
the
50:51
brilliance
50:52
of
50:52
what
50:53
you
50:54
are
50:54
offering
50:55
is
50:56
so
50:56
cool.
50:56
And
50:57
for
50:57
me,
50:57
I'm
50:57
very
50:57
curious
50:58
to
50:58
learn
50:58
from
50:59
you.
50:59
For
50:59
anybody
51:00
who
51:00
has
51:01
a
51:01
digital
51:02
community
51:03
of
51:03
any
51:03
kind,
51:04
digital
51:04
products
51:05
community
51:05
building,
51:06
this
51:06
is
51:06
the
51:07
place
51:07
to
51:07
go.
51:07
These
51:07
ladies
51:08
built
51:09
massive
51:09
following
51:09
in
51:10
the
51:10
past
51:10
and
51:11
they're
51:11
going
51:11
to
51:12
do
51:12
it
51:12
again
51:12
and
51:13
you
51:13
may
51:13
as
51:13
well
51:14
watch
51:14
them
51:14
do
51:14
it
51:15
step
51:15
by
51:15
step.
51:17
Thank
51:17
you.
51:17
I
51:17
will
51:17
look
51:17
forward
51:18
to
51:18
seeing
51:18
you
51:19
and
51:19
all
51:19
your
51:20
listeners
51:20
there.
51:21
Wonderful.
51:22
Thank
51:22
you
51:22
for
51:22
being
51:23
on
51:23
the
51:23
Wisdom
51:23
of
51:23
Women
51:24
Show.
51:24
Thank
51:24
you
51:24
for
51:25
having
51:25
me.
51:25
And
51:26
to
51:26
all
51:26
of
51:26
our
51:26
listeners,
51:27
be
51:27
sure
51:27
to
51:27
like,
51:27
share.
51:28
Follow
51:28
Wisdom
51:29
of
51:29
Women
51:29
show
51:29
on
51:30
whatever
51:30
your
51:30
favorite
51:30
listening
51:31
or
51:31
viewing
51:31
platform
51:32
is
51:33
and
51:33
to
51:33
infuse
51:34
more
51:34
of
51:34
your
51:34
wisdom
51:35
into
51:35
your
51:35
business.
51:35
Be
51:36
sure
51:36
to
51:36
take
51:36
the
51:36
Growth
51:37
Readiness
51:37
Quiz
51:38
out
51:38
of
51:38
forceforgood
51:39
Biz
51:40
Quiz
51:40
and
51:40
uncover,
51:41
however,
51:41
where
51:41
your
51:42
wisdom
51:42
is
51:42
most
51:42
needed.
51:43
The
51:43
world
51:44
is
51:44
made
51:45
better
51:45
by
51:46
women
51:46
led
51:46
business.
51:47
Let's
51:48
all
51:48
go
51:48
make
51:48
the
51:49
world
51:49
a
51:49
better
51:49
place.
51:50
Cheers.