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Engaging the TikTok Generation: How JD Sports Is Building Culture for the Gen Z Workforce
Around 70% of JD Sports’ 90,000-plus colleagues are under 30, and most of them work on the shop floor. How do you get messages to land with them when an hour-long town hall won’t?
In this session from the Engage Employee Summit, Becca DuPont, Group Head of People Experience at JD Sports, talks to Georgie Scott, VP Brand at Blink, about building a culture for the Gen Z workforce without alienating the other four generations.
Becca explains how a mobile-first approach, 45-second CEO videos shot on an iPhone and leaders willing to show their human side led to a 4% rise in communication scores in…
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