Cannes 2026: The Strategy Behind High-Velocity Creator Partnerships | Juliana Cobb and Rich Santiago, 72andSunny, Chief Creative Officer and Chief Strategy Officer
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Many corporate marketing teams struggle to build real customer connection because they rely on transactional, feature-heavy product copy that fails to break through crowded digital channels.
Juliana Cobb, Chief Creative Officer, and Rich Santiago, Chief Strategy Officer at 72andSunny New York, break down how to optimize asset development and increase brand relevance by embedding inclusive creative frameworks directly into active cultural spaces.
They share their operational…
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