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116: How to Make Sustainability Addictive with Niclas Persson, CEO of Deedster
Andrea speaks with Niclas Persson CEO and co-founder of Deedster, a company aiming to accelerate the transition to sustainable energy through engaging technology. Niclas discusses his journey from serving in the Swedish Air Force to working in the financial industry before realising he wanted to make a bigger impact regarding climate change. Niclas talks about the importance of purpose and meaning in attracting talent and describes some of the challenges in educating the market and achieving product-market fit in this new domain. He shares perspectives on taking risks as an entrepreneur…
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