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Can Plant-Based Cowboy Boots Compete With Leather? With Kristen Decker of Desert Bloom
What happens when you take on a product category that has relied on the same material for generations, and decide to reinvent it?
Kristen Decker, Founder and CEO of Desert Bloom, is doing exactly that with one of the most iconic pieces of western wear: the cowboy boot. But Kristen isn't interested in creating an alternative that consumers choose simply because it aligns with their values. She's building a boot designed to compete on comfort, durability, performance, and style, too.
In this episode, Kristen joins Brieanah and Johanna to talk about what it actually takes to bring an innovative…
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