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Hiring Missionaries, Not Mercenaries: How Guy Skinner Built a £1M Financial Planning Firm
Hiring Missionaries, Not Mercenaries with Guy Skinner
In this episode of Financial Planner Life, we welcome back Guy Skinner, founder of Citygate Financial Planning, to discuss what it really takes to build a sustainable, mission-driven financial planning firm.
Key Takeaways:
🔹 Why ‘Missionaries, Not Mercenaries’ Is the Hiring Philosophy That Works
Guy shares why he prioritises hiring people with purpose over those who simply chase numbers. He believes that a team driven by values - not just financial incentives - creates better client outcomes and a stronger business.
🔹 The Blueprint for…
The skinny
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