Think Big, Start Small, and Act Quickly with Applied Intelligence

Banking Transformed with Jim Marous · Mar 23, 2023 · 45m

To ‘wow’ customers across their financial journey, you must know them, understand them and be able to proactively anticipate and deliver solutions. This requires taking an event-driven approach to offer contextual engagement and experiences.

Today, banks and credit unions are ditching siloed, departmental frameworks and, instead, are connecting people + processes + technology across the organization with a collaborative approach that puts insights into action … for the customer’s benefit.

I am excited to have Darryl Knopp, Senior Director of portfolio marketing at FICO on the Banking…