Latest / Omni Talk Retail / Amazon Auto, Porch Pirate Insurance & Why There May Be No Stopping Tractor Supply | Fast Five

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Amazon Auto, Porch Pirate Insurance & Why There May Be No Stopping Tractor Supply | Fast Five · Omni Talk Retail

• 0:05
  The
• 0:05
  OmniTalk
• 0:05
  Fast5
• 0:06
  is
• 0:06
  brought
• 0:06
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• 0:06
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• 0:06
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• 0:06
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• 0:07
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• 0:07
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• 0:07
  A
• 0:07
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• 0:08
  M.
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• 1:35
  To
• 1:35
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• 1:36
  Retail
• 1:36
  Fast
• 1:36
  Five,
• 1:37
  ranked
• 1:37
  in
• 1:37
  the
• 1:37
  top
• 1:38
  10%
• 1:38
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• 1:38
  all
• 1:38
  podcasts
• 1:39
  globally
• 1:40
  and
• 1:40
  currently
• 1:40
  the
• 1:41
  only
• 1:41
  retail
• 1:41
  podcast
• 1:42
  ranked
• 1:42
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• 1:42
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• 1:42
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• 1:43
  100
• 1:43
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• 1:44
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• 1:44
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• 1:45
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• 1:45
  Podcasts.
• 1:46
  The
• 1:46
  Retail
• 1:46
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• 1:46
  Five
• 1:47
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• 1:47
  the
• 1:47
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• 1:47
  that
• 1:47
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• 1:47
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• 1:48
  makes
• 1:48
  you
• 1:48
  feel
• 1:48
  a
• 1:48
  little
• 1:49
  smarter,
• 1:49
  but
• 1:50
  most
• 1:50
  importantly,
• 1:50
  a
• 1:50
  little
• 1:51
  happier
• 1:51
  each
• 1:51
  week
• 1:51
  too.
• 1:52
  And
• 1:52
  the
• 1:52
  Fast
• 1:53
  5
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• 1:53
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• 1:53
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• 1:53
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• 1:55
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• 1:56
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• 1:56
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• 1:57
  Retail's
• 1:57
  podcast
• 1:58
  network.
• 1:58
  Alongside
• 1:59
  our
• 1:59
  Retail
• 1:59
  Daily
• 2:00
  Minute,
• 2:00
  which
• 2:00
  brings.
• 2:01
  You
• 2:01
  a
• 2:01
  curated
• 2:01
  selection
• 2:02
  of
• 2:02
  the
• 2:02
  most
• 2:02
  most
• 2:03
  important
• 2:03
  retail
• 2:03
  headlines
• 2:04
  every
• 2:04
  morning
• 2:05
  and
• 2:05
  our
• 2:06
  Retail
• 2:06
  Technology
• 2:06
  Spotlight
• 2:07
  series,
• 2:07
  which
• 2:07
  goes
• 2:08
  deep
• 2:08
  each
• 2:08
  week
• 2:08
  on
• 2:09
  the
• 2:09
  latest
• 2:09
  retail
• 2:10
  technology
• 2:10
  Trends.
• 2:11
  Today
• 2:11
  is
• 2:11
  December
• 2:12
  11,
• 2:13
  2024.
• 2:13
  I'm
• 2:13
  one
• 2:14
  of
• 2:14
  your
• 2:14
  hosts,
• 2:14
  Ann
• 2:14
  Mazinga.
• 2:15
  And
• 2:15
  I'm
• 2:15
  still
• 2:16
  Chris
• 2:16
  Walton,
• 2:17
  and
• 2:17
  we're.
• 2:17
  Here
• 2:18
  once
• 2:18
  again
• 2:18
  to
• 2:18
  discuss
• 2:19
  all
• 2:19
  the
• 2:19
  top
• 2:19
  headlines
• 2:20
  from
• 2:20
  the
• 2:20
  past
• 2:20
  week
• 2:21
  making
• 2:21
  waves
• 2:21
  in
• 2:21
  the
• 2:22
  world
• 2:22
  of
• 2:22
  omnichannel
• 2:23
  retailing.
• 2:24
  Chris
• 2:24
  we
• 2:25
  only
• 2:25
  have
• 2:25
  two
• 2:26
  weeks
• 2:27
  left
• 2:27
  of
• 2:27
  the
• 2:27
  year.
• 2:28
  Believe
• 2:28
  it
• 2:28
  or
• 2:28
  not,
• 2:29
  this
• 2:29
  is
• 2:29
  our
• 2:29
  last
• 2:30
  regularly
• 2:31
  scheduled
• 2:31
  Omnitalk
• 2:32
  Fast
• 2:32
  Five.
• 2:34
  Are
• 2:35
  you
• 2:35
  excited
• 2:35
  for
• 2:35
  next
• 2:36
  week's
• 2:36
  episode?
• 2:37
  Of
• 2:38
  course,
• 2:38
  Ann.
• 2:38
  I
• 2:38
  mean,
• 2:39
  I
• 2:39
  love
• 2:39
  next
• 2:39
  week's
• 2:40
  episode.
• 2:40
  Next
• 2:40
  week's
• 2:40
  episode
• 2:40
  is
• 2:41
  by
• 2:41
  far
• 2:41
  and
• 2:41
  away
• 2:41
  my
• 2:41
  favorite
• 2:42
  fast
• 2:42
  five
• 2:42
  to
• 2:43
  record
• 2:43
  every
• 2:43
  year.
• 2:43
  I'm
• 2:43
  sure
• 2:44
  it
• 2:44
  is
• 2:44
  yours
• 2:44
  too,
• 2:44
  because,
• 2:45
  you
• 2:45
  know,
• 2:45
  we
• 2:45
  invite
• 2:46
  David
• 2:46
  Brown
• 2:46
  and
• 2:47
  David
• 2:47
  river
• 2:47
  from
• 2:47
  the
• 2:48
  A
• 2:48
  and
• 2:48
  M
• 2:48
  Consumer
• 2:48
  Retail
• 2:49
  Group
• 2:49
  to
• 2:49
  join
• 2:49
  us,
• 2:50
  which
• 2:50
  I
• 2:50
  think
• 2:50
  this
• 2:50
  is
• 2:51
  our
• 2:51
  third
• 2:52
  year
• 2:52
  they've
• 2:52
  done
• 2:52
  our
• 2:53
  holiday
• 2:53
  award
• 2:53
  show.
• 2:54
  Right?
• 2:54
  Like
• 2:54
  our
• 2:54
  annual
• 2:55
  third
• 2:55
  year.
• 2:55
  They've
• 2:56
  done
• 2:56
  it.
• 2:56
  Yeah,
• 2:56
  yeah,
• 2:57
  this
• 2:57
  is.
• 2:57
  I
• 2:57
  can't
• 2:58
  remember
• 2:58
  how
• 2:58
  many
• 2:58
  years
• 2:59
  this
• 2:59
  is
• 2:59
  for
• 3:00
  us
• 3:00
  though.
• 3:00
  I
• 3:00
  mean
• 3:01
  this
• 3:01
  has
• 3:01
  got
• 3:01
  to
• 3:01
  be.
• 3:01
  Oh,
• 3:03
  yeah,
• 3:03
  we've
• 3:03
  been
• 3:03
  doing
• 3:03
  it
• 3:04
  since
• 3:04
  2018.
• 3:05
  So
• 3:05
  yeah,
• 3:05
  this
• 3:06
  is
• 3:06
  probably.
• 3:06
  Yeah,
• 3:07
  yeah.
• 3:07
  So
• 3:07
  we've
• 3:08
  done
• 3:08
  it
• 3:08
  for
• 3:08
  a
• 3:08
  long
• 3:08
  time.
• 3:09
  But
• 3:09
  yeah,
• 3:09
  it's
• 3:10
  become
• 3:10
  an
• 3:10
  annual
• 3:10
  tradition
• 3:11
  with
• 3:11
  the
• 3:11
  two
• 3:11
  Dave's.
• 3:12
  And
• 3:13
  I
• 3:13
  love
• 3:14
  when
• 3:14
  they
• 3:14
  come
• 3:14
  on
• 3:14
  because
• 3:15
  we
• 3:15
  touch
• 3:16
  everything.
• 3:16
  We
• 3:16
  do,
• 3:16
  you
• 3:17
  know,
• 3:17
  CEO
• 3:17
  of
• 3:18
  the
• 3:18
  Year,
• 3:18
  Retail
• 3:18
  Headline
• 3:19
  of
• 3:19
  the
• 3:19
  year,
• 3:20
  Retailer
• 3:20
  of
• 3:20
  the
• 3:21
  Year.
• 3:21
  And
• 3:21
  you
• 3:21
  know,
• 3:22
  my
• 3:22
  favorite
• 3:22
  category
• 3:22
  that
• 3:23
  you
• 3:23
  came
• 3:23
  up
• 3:23
  with
• 3:23
  last
• 3:24
  year
• 3:24
  too
• 3:24
  is
• 3:24
  retail
• 3:25
  headline
• 3:25
  you'd
• 3:25
  most
• 3:25
  want
• 3:26
  to
• 3:26
  turn
• 3:26
  into
• 3:26
  a
• 3:26
  movie,
• 3:27
  which
• 3:27
  I
• 3:27
  think
• 3:28
  is
• 3:28
  awesome.
• 3:29
  I've
• 3:29
  got
• 3:29
  some,
• 3:30
  I've
• 3:30
  got
• 3:30
  some
• 3:30
  teas
• 3:31
  too.
• 3:31
  And
• 3:31
  like,
• 3:31
  I
• 3:31
  think,
• 3:32
  you
• 3:32
  know,
• 3:32
  my
• 3:33
  Retail
• 3:33
  of
• 3:33
  the
• 3:33
  year,
• 3:33
  it's,
• 3:34
  it's
• 3:34
  a,
• 3:34
  it's
• 3:34
  a,
• 3:34
  it's
• 3:35
  still
• 3:35
  a
• 3:35
  race.
• 3:35
  I
• 3:35
  don't
• 3:35
  know
• 3:35
  who
• 3:36
  I'm
• 3:36
  going
• 3:36
  to
• 3:36
  pick.
• 3:36
  It's
• 3:36
  between
• 3:37
  Walmart
• 3:38
  Sprouts
• 3:38
  and
• 3:39
  Abercrombie.
• 3:39
  Those
• 3:40
  are,
• 3:41
  those
• 3:41
  are
• 3:41
  my
• 3:41
  leaders
• 3:42
  right
• 3:42
  now.
• 3:42
  They're
• 3:42
  sitting
• 3:43
  near
• 3:43
  the
• 3:43
  pole
• 3:43
  position,
• 3:44
  I
• 3:44
  guess
• 3:44
  you
• 3:44
  would
• 3:44
  say.
• 3:45
  And,
• 3:45
  but
• 3:46
  we
• 3:46
  know
• 3:46
  who
• 3:46
  your
• 3:46
  CEO
• 3:47
  of
• 3:47
  the
• 3:47
  Year
• 3:47
  is
• 3:47
  going
• 3:48
  to
• 3:48
  be.
• 3:48
  I
• 3:48
  mean,
• 3:49
  seven
• 3:49
  years
• 3:49
  strong,
• 3:50
  I
• 3:50
  think.
• 3:50
  Seven
• 3:50
  years
• 3:50
  in
• 3:51
  a
• 3:51
  row.
• 3:51
  Yeah,
• 3:51
  maybe,
• 3:52
  maybe
• 3:52
  you'll
• 3:53
  diverge
• 3:53
  this
• 3:53
  year,
• 3:54
  but
• 3:54
  I
• 3:54
  highly
• 3:54
  doubt
• 3:55
  it
• 3:55
  based
• 3:55
  on
• 3:55
  your
• 3:56
  history.
• 3:57
  Absolutely
• 3:57
  not.
• 3:58
  Absolutely
• 3:58
  not.
• 3:58
  And
• 3:58
  there's
• 3:59
  not
• 3:59
  even
• 3:59
  a.
• 3:59
  There's
• 3:59
  not
• 3:59
  even
• 4:00
  a
• 4:00
  1A
• 4:00
  and
• 4:00
  a
• 4:00
  1B.
• 4:01
  For
• 4:01
  those
• 4:01
  listening.
• 4:02
  And
• 4:02
  for
• 4:02
  those
• 4:02
  listening,
• 4:02
  she's
• 4:03
  referencing
• 4:03
  Doug
• 4:03
  McMillan.
• 4:04
  Because
• 4:04
  I,
• 4:04
  I
• 4:05
  enabered
• 4:06
  with
• 4:06
  Doug
• 4:06
  and
• 4:07
  all
• 4:07
  he's
• 4:07
  done
• 4:07
  at
• 4:07
  Walmart.
• 4:08
  But,
• 4:08
  but
• 4:08
  yeah,
• 4:09
  and
• 4:09
  the
• 4:09
  other
• 4:09
  thing
• 4:09
  about
• 4:09
  it
• 4:09
  too,
• 4:09
  Ann,
• 4:10
  is
• 4:10
  it's
• 4:10
  a
• 4:11
  salute
• 4:11
  to
• 4:11
  the
• 4:11
  A
• 4:11
  and
• 4:11
  M
• 4:11
  consumer
• 4:12
  Retail
• 4:12
  Group
• 4:12
  because
• 4:13
  they,
• 4:13
  we
• 4:14
  have
• 4:14
  such
• 4:14
  a
• 4:14
  unique
• 4:14
  partnership
• 4:15
  with
• 4:15
  them
• 4:15
  in
• 4:15
  terms
• 4:16
  of
• 4:16
  how
• 4:16
  they
• 4:16
  ask
• 4:16
  us
• 4:16
  the
• 4:17
  put
• 4:17
  you
• 4:17
  on
• 4:17
  the
• 4:17
  spot
• 4:18
  question
• 4:18
  every
• 4:18
  week.
• 4:18
  They're
• 4:19
  very
• 4:19
  candid,
• 4:19
  Frank.
• 4:19
  They
• 4:20
  appear
• 4:20
  on
• 4:20
  our
• 4:20
  podcast
• 4:21
  and
• 4:21
  talk
• 4:21
  about
• 4:22
  different
• 4:23
  retailers
• 4:23
  and
• 4:23
  give
• 4:23
  their
• 4:24
  opinions
• 4:24
  on
• 4:24
  it
• 4:24
  very
• 4:25
  candidly
• 4:25
  and
• 4:25
  point
• 4:26
  blankly.
• 4:26
  It's
• 4:26
  just
• 4:26
  so
• 4:27
  unique
• 4:27
  and
• 4:27
  so
• 4:28
  testament
• 4:28
  to
• 4:28
  them.
• 4:28
  And
• 4:29
  thank
• 4:29
  you
• 4:29
  to
• 4:29
  all
• 4:29
  their,
• 4:29
  their
• 4:30
  help
• 4:30
  and
• 4:30
  support
• 4:30
  over
• 4:30
  the
• 4:30
  year
• 4:31
  as
• 4:31
  well.
• 4:31
  Yeah,
• 4:32
  it's
• 4:32
  going
• 4:32
  to
• 4:32
  be
• 4:32
  fun.
• 4:32
  So
• 4:33
  make
• 4:33
  sure
• 4:33
  you
• 4:33
  either
• 4:35
  catch
• 4:35
  that
• 4:35
  one
• 4:36
  when
• 4:36
  we
• 4:36
  release
• 4:36
  it
• 4:36
  Next
• 4:37
  Wednesday
• 4:37
  or.
• 4:38
  It's
• 4:38
  a
• 4:38
  good.
• 4:38
  It's
• 4:38
  also
• 4:39
  a
• 4:39
  good
• 4:39
  listen
• 4:39
  for
• 4:39
  your
• 4:40
  holiday
• 4:40
  travels,
• 4:40
  right?
• 4:41
  Yeah.
• 4:41
  I
• 4:41
  mean,
• 4:41
  yeah.
• 4:42
  And.
• 4:42
  Yeah,
• 4:42
  and
• 4:42
  we
• 4:42
  cut
• 4:43
  it
• 4:43
  up
• 4:43
  into
• 4:43
  shorts.
• 4:43
  We
• 4:44
  got
• 4:44
  10
• 4:44
  awards.
• 4:45
  10
• 4:45
  awards
• 4:45
  slated.
• 4:46
  We'll
• 4:46
  cut
• 4:46
  them
• 4:46
  all
• 4:46
  up
• 4:46
  into
• 4:46
  shorts
• 4:47
  so
• 4:47
  you
• 4:47
  can
• 4:47
  take
• 4:47
  them
• 4:47
  however
• 4:47
  you
• 4:48
  want.
• 4:48
  Bite
• 4:48
  size.
• 4:48
  You
• 4:48
  can
• 4:48
  watch
• 4:49
  the
• 4:49
  full
• 4:49
  episode,
• 4:49
  whatever
• 4:49
  you
• 4:50
  want.
• 4:50
  But.
• 4:51
  All
• 4:51
  right,
• 4:51
  as
• 4:51
  we
• 4:51
  get
• 4:52
  to
• 4:52
  the
• 4:52
  headlines.
• 4:53
  Let's
• 4:53
  get
• 4:53
  to
• 4:53
  the
• 4:53
  headlines,
• 4:54
  Chris.
• 4:54
  Let's
• 4:55
  do
• 4:55
  it.
• 4:56
  All
• 4:56
  right.
• 4:56
  Today's
• 4:56
  headlines
• 4:57
  are
• 4:57
  brought
• 4:57
  to
• 4:57
  you
• 4:58
  by
• 4:58
  E
• 4:58
  Tail
• 4:58
  west
• 4:59
  in
• 4:59
  just
• 5:00
  76
• 5:01
  days
• 5:01
  and.
• 5:02
  Wow,
• 5:02
  76
• 5:03
  days.
• 5:03
  I
• 5:03
  know.
• 5:04
  I'm
• 5:04
  counting
• 5:04
  it
• 5:04
  down
• 5:05
  already.
• 5:06
  Yeah.
• 5:06
  You
• 5:06
  can
• 5:06
  join
• 5:07
  Ann.
• 5:07
  Ann
• 5:07
  is
• 5:07
  doing
• 5:08
  this
• 5:08
  show
• 5:08
  solo.
• 5:09
  She's
• 5:09
  doing
• 5:09
  this
• 5:10
  solo.
• 5:10
  But
• 5:10
  you
• 5:10
  can
• 5:10
  join
• 5:11
  Ann
• 5:11
  in
• 5:12
  sunny
• 5:12
  Palm
• 5:13
  Springs
• 5:13
  with
• 5:13
  the
• 5:13
  best
• 5:14
  in
• 5:14
  retail,
• 5:14
  brand
• 5:15
  and
• 5:15
  technology,
• 5:16
  including
• 5:16
  H
• 5:16
  M
• 5:17
  Skims,
• 5:17
  Zappos,
• 5:18
  Fabletics,
• 5:19
  and
• 5:19
  more.
• 5:19
  Head
• 5:20
  to
• 5:20
  etailwest.com
• 5:21
  and
• 5:21
  use
• 5:22
  code
• 5:22
  etail
• 5:23
  partner.
• 5:23
  All
• 5:24
  one
• 5:24
  word,
• 5:24
  etail
• 5:25
  partner
• 5:25
  to
• 5:26
  get
• 5:26
  20%
• 5:26
  off
• 5:27
  this
• 5:27
  must
• 5:28
  attend
• 5:28
  event.
• 5:28
  And
• 5:29
  you
• 5:29
  and
• 5:29
  Ann
• 5:29
  can
• 5:30
  sit
• 5:30
  and
• 5:30
  enjoy
• 5:31
  the
• 5:31
  sunny
• 5:31
  confines
• 5:32
  of
• 5:32
  Springs.
• 5:33
  Yes,
• 5:33
  we
• 5:34
  can.
• 5:34
  Yes,
• 5:34
  we
• 5:35
  can.
• 5:35
  Just
• 5:35
  book
• 5:36
  it
• 5:36
  now.
• 5:37
  That's
• 5:37
  right.
• 5:38
  In
• 5:38
  this
• 5:38
  week's
• 5:39
  Fast5,
• 5:39
  we've
• 5:40
  got
• 5:40
  news
• 5:40
  on
• 5:41
  tractor
• 5:41
  supplies,
• 5:43
  growing
• 5:43
  store
• 5:44
  expansion
• 5:44
  plans,
• 5:45
  Porch
• 5:45
  pals,
• 5:46
  new
• 5:46
  porch
• 5:47
  piracy
• 5:48
  insurance.
• 5:48
  That's
• 5:49
  4P
• 5:49
  words
• 5:50
  for
• 5:50
  those
• 5:50
  keeping
• 5:51
  score.
• 5:52
  Store.
• 5:52
  I
• 5:52
  can't.
• 5:53
  I'm
• 5:53
  stumbling
• 5:53
  over
• 5:54
  the
• 5:54
  p
• 5:54
  alliteration.
• 5:54
  And
• 5:55
  4p
• 5:56
  words
• 5:56
  for
• 5:56
  those
• 5:56
  keeping
• 5:56
  score
• 5:57
  at
• 5:57
  home.
• 5:57
  Dollar
• 5:58
  General
• 5:58
  slowing
• 5:59
  its
• 5:59
  rollout
• 5:59
  of
• 5:59
  fresh
• 6:00
  food.
• 6:01
  Elf
• 6:01
  Cosmetics
• 6:02
  creating
• 6:02
  a
• 6:02
  3D
• 6:03
  shopping
• 6:03
  experience
• 6:04
  for
• 6:04
  its
• 6:04
  loyalty
• 6:05
  members.
• 6:05
  And
• 6:05
  Kroger's
• 6:06
  Director
• 6:06
  of
• 6:06
  digital
• 6:07
  marketplaces,
• 6:07
  Brooke
• 6:08
  Chambers
• 6:09
  joins
• 6:09
  us
• 6:09
  for
• 6:10
  five
• 6:10
  insightful
• 6:11
  minutes.
• 6:11
  But
• 6:11
  we
• 6:12
  begin
• 6:12
  today.
• 6:12
  Or
• 6:13
  should
• 6:13
  I
• 6:13
  say
• 6:14
  rev
• 6:14
  up
• 6:14
  today's
• 6:15
  podcast.
• 6:15
  Oh,
• 6:16
  God.
• 6:16
  With
• 6:16
  big
• 6:17
  news
• 6:17
  out
• 6:18
  of
• 6:18
  Amazon.
• 6:19
  Oh,
• 6:19
  my
• 6:19
  God,
• 6:20
  Chris.
• 6:20
  Headline
• 6:20
  number
• 6:21
  one.
• 6:21
  Amazon
• 6:22
  is
• 6:22
  officially
• 6:23
  in
• 6:23
  the
• 6:23
  online
• 6:24
  car
• 6:24
  sales
• 6:24
  business.
• 6:25
  According
• 6:25
  to
• 6:25
  TechCrunch,
• 6:26
  Amazon
• 6:26
  expanded
• 6:27
  Monday
• 6:27
  into
• 6:28
  online
• 6:28
  car
• 6:28
  sales
• 6:29
  with
• 6:29
  the
• 6:29
  launch
• 6:29
  of
• 6:30
  Amazon
• 6:30
  Autos,
• 6:31
  an
• 6:31
  e
• 6:31
  commerce
• 6:32
  business
• 6:32
  that
• 6:32
  lets
• 6:32
  customers
• 6:33
  find,
• 6:33
  order
• 6:34
  and
• 6:34
  buy
• 6:34
  new
• 6:34
  cars,
• 6:35
  trucks,
• 6:35
  and
• 6:35
  SUVs
• 6:36
  from
• 6:36
  dealerships.
• 6:37
  Amazon
• 6:37
  is
• 6:38
  kicking
• 6:38
  off
• 6:38
  the
• 6:38
  new
• 6:39
  endeavor
• 6:39
  with
• 6:39
  Hyundai.
• 6:40
  Hyundai.
• 6:41
  I
• 6:41
  never
• 6:41
  say
• 6:42
  that.
• 6:42
  Right,
• 6:42
  Hyun?
• 6:43
  Hyundai.
• 6:44
  Hyundai.
• 6:45
  I
• 6:45
  don't
• 6:45
  know.
• 6:45
  In
• 6:46
  48.
• 6:46
  Hyundai?
• 6:47
  I
• 6:47
  don't
• 6:47
  think
• 6:47
  so,
• 6:47
  but
• 6:48
  Hyundai,
• 6:48
  I
• 6:48
  think
• 6:49
  Hyundai.
• 6:50
  Hyundai.
• 6:51
  I.
• 6:51
  We're
• 6:52
  going
• 6:52
  to
• 6:52
  have
• 6:52
  to,
• 6:52
  like,
• 6:52
  cut
• 6:52
  a
• 6:52
  clip
• 6:53
  of
• 6:53
  us
• 6:53
  trying
• 6:53
  to
• 6:53
  say
• 6:53
  this
• 6:54
  because
• 6:54
  it
• 6:54
  is
• 6:54
  ridiculous.
• 6:55
  I.
• 6:56
  I
• 6:56
  want
• 6:56
  to
• 6:56
  say
• 6:56
  Hyundai,
• 6:57
  but
• 6:57
  it's
• 6:57
  not
• 6:58
  right.
• 6:58
  Okay.
• 6:58
  Anyway,
• 6:59
  yeah.
• 6:59
  48
• 7:00
  U.S.
• 7:00
  cities
• 7:01
  now,
• 7:01
  including
• 7:02
  Atlanta,
• 7:02
  Boston,
• 7:03
  Chicago,
• 7:03
  L.A.
• 7:04
  new
• 7:04
  York.
• 7:05
  And
• 7:05
  the
• 7:05
  launch
• 7:06
  comes
• 7:06
  more
• 7:06
  than
• 7:06
  a
• 7:07
  year
• 7:07
  since
• 7:07
  the
• 7:07
  e
• 7:07
  commerce
• 7:07
  giant
• 7:08
  announced
• 7:08
  plans
• 7:09
  to
• 7:09
  start
• 7:09
  Selling
• 7:09
  vehicles
• 7:10
  on
• 7:10
  its
• 7:10
  website.
• 7:11
  In
• 7:11
  the
• 7:11
  second
• 7:11
  half
• 7:11
  of
• 7:12
  2024,
• 7:13
  Amazon
• 7:13
  Autos
• 7:14
  will
• 7:14
  function
• 7:14
  in
• 7:15
  many
• 7:15
  ways
• 7:15
  like
• 7:15
  the
• 7:15
  rest
• 7:16
  of
• 7:16
  the
• 7:16
  broader
• 7:16
  Amazon
• 7:17
  e
• 7:17
  commerce
• 7:17
  ecosystem.
• 7:18
  Shoppers
• 7:19
  will
• 7:19
  be
• 7:19
  able
• 7:19
  to
• 7:19
  search
• 7:20
  for
• 7:20
  available
• 7:20
  vehicles
• 7:21
  from
• 7:21
  participating
• 7:22
  dealers
• 7:22
  by
• 7:22
  model,
• 7:23
  trim,
• 7:23
  color,
• 7:24
  and
• 7:24
  features.
• 7:25
  Notably,
• 7:26
  customers
• 7:26
  will
• 7:26
  also
• 7:27
  be
• 7:27
  able
• 7:27
  to
• 7:27
  secure
• 7:28
  financing
• 7:28
  and
• 7:29
  e
• 7:29
  sign
• 7:29
  paperwork
• 7:30
  via
• 7:30
  the
• 7:31
  Amazon
• 7:31
  Auto
• 7:32
  site.
• 7:32
  Once
• 7:33
  the
• 7:33
  payment
• 7:33
  is
• 7:34
  finalized,
• 7:34
  customers
• 7:35
  can
• 7:35
  schedule
• 7:35
  when
• 7:36
  to
• 7:36
  pick
• 7:36
  up
• 7:36
  their
• 7:36
  vehicle
• 7:37
  from
• 7:37
  that
• 7:37
  dealership.
• 7:38
  Chris,
• 7:38
  could
• 7:39
  you
• 7:39
  ever
• 7:39
  see
• 7:39
  yourself
• 7:40
  buying
• 7:41
  a
• 7:41
  Hyundai
• 7:42
  or
• 7:42
  any
• 7:43
  other
• 7:43
  car
• 7:44
  from
• 7:44
  Amazon?
• 7:46
  Stumble
• 7:46
  down
• 7:47
  on
• 7:47
  the
• 7:47
  joke.
• 7:47
  I
• 7:47
  love
• 7:47
  it.
• 7:48
  All
• 7:48
  right.
• 7:50
  Yes,
• 7:50
  I
• 7:50
  actually
• 7:51
  could.
• 7:51
  I
• 7:51
  actually
• 7:52
  could
• 7:52
  see
• 7:52
  myself
• 7:52
  doing
• 7:52
  this.
• 7:53
  I.
• 7:53
  Okay,
• 7:53
  Yeah,
• 7:53
  I
• 7:53
  think
• 7:54
  this.
• 7:54
  I
• 7:54
  100.
• 7:55
  I
• 7:55
  think
• 7:55
  this
• 7:55
  is
• 7:56
  pretty
• 7:56
  freaking
• 7:56
  sweet.
• 7:56
  I
• 7:57
  think
• 7:57
  it's
• 7:57
  a
• 7:57
  great
• 7:57
  move
• 7:57
  by
• 7:58
  Amazon.
• 7:59
  I
• 7:59
  don't.
• 7:59
  Did
• 7:59
  you
• 7:59
  try
• 7:59
  it
• 8:00
  out
• 8:00
  yet?
• 8:00
  Did
• 8:00
  you
• 8:00
  go
• 8:00
  on
• 8:00
  the
• 8:01
  site?
• 8:01
  I
• 8:01
  did,
• 8:02
  yeah.
• 8:02
  Yeah,
• 8:02
  yeah,
• 8:02
  yeah.
• 8:03
  I
• 8:03
  can't
• 8:03
  wait
• 8:03
  to
• 8:03
  hear
• 8:03
  what
• 8:03
  you
• 8:03
  thought.
• 8:04
  But
• 8:04
  I
• 8:04
  thought
• 8:04
  it
• 8:05
  was.
• 8:05
  I
• 8:05
  thought
• 8:05
  it
• 8:05
  was
• 8:06
  pretty
• 8:06
  darn
• 8:07
  good.
• 8:07
  I
• 8:07
  mean,
• 8:07
  it'll
• 8:07
  coordinate
• 8:08
  financing
• 8:08
  for
• 8:08
  you.
• 8:09
  The
• 8:09
  pricing's
• 8:09
  transparent.
• 8:10
  You
• 8:10
  can
• 8:10
  see
• 8:10
  all
• 8:11
  the
• 8:11
  features
• 8:11
  of
• 8:11
  the
• 8:11
  car
• 8:11
  you're
• 8:12
  buying.
• 8:12
  And
• 8:13
  you
• 8:13
  can
• 8:13
  schedule
• 8:13
  the
• 8:13
  pickup,
• 8:14
  too,
• 8:14
  at
• 8:14
  the
• 8:14
  dealership.
• 8:15
  So.
• 8:15
  And
• 8:15
  the
• 8:16
  other
• 8:16
  part
• 8:16
  about
• 8:16
  it
• 8:16
  and
• 8:17
  which
• 8:17
  you
• 8:17
  talked
• 8:17
  about
• 8:17
  in
• 8:17
  the
• 8:18
  headline,
• 8:18
  read
• 8:18
  it.
• 8:18
  It
• 8:19
  works
• 8:19
  just
• 8:20
  like
• 8:20
  Amazon's
• 8:20
  garden
• 8:21
  variety
• 8:21
  marketplace.
• 8:22
  And
• 8:22
  so
• 8:23
  for
• 8:23
  that
• 8:23
  reason,
• 8:23
  I
• 8:24
  love
• 8:24
  it.
• 8:24
  I
• 8:24
  think
• 8:24
  it's
• 8:25
  great.
• 8:26
  And
• 8:26
  once
• 8:27
  there's
• 8:27
  more
• 8:27
  inventory
• 8:28
  than
• 8:28
  just
• 8:28
  Hyundai,
• 8:29
  look
• 8:30
  out,
• 8:30
  Ann.
• 8:30
  I
• 8:30
  mean,
• 8:31
  that's
• 8:32
  what's
• 8:32
  so
• 8:32
  great
• 8:32
  about
• 8:32
  this.
• 8:33
  Like,
• 8:33
  you
• 8:33
  know,
• 8:33
  if
• 8:33
  they
• 8:33
  get
• 8:34
  this
• 8:34
  off
• 8:34
  the
• 8:34
  ground,
• 8:34
  it's
• 8:34
  just
• 8:35
  going
• 8:35
  to
• 8:35
  keep
• 8:35
  rolling.
• 8:35
  But
• 8:36
  the
• 8:36
  thing
• 8:36
  I
• 8:36
  really
• 8:37
  love
• 8:37
  about
• 8:37
  it,
• 8:37
  Anne,
• 8:38
  and
• 8:38
  this
• 8:38
  is
• 8:39
  the
• 8:39
  thing
• 8:39
  I
• 8:39
  really
• 8:39
  like,
• 8:40
  and
• 8:40
  this,
• 8:40
  the
• 8:40
  last
• 8:41
  point
• 8:41
  I'll
• 8:41
  make
• 8:41
  on
• 8:41
  this
• 8:41
  is,
• 8:43
  you
• 8:43
  know,
• 8:43
  who
• 8:44
  spends
• 8:44
  a
• 8:44
  lot
• 8:44
  of
• 8:44
  money
• 8:44
  on
• 8:45
  advertising?
• 8:46
  Oh,
• 8:47
  yeah,
• 8:47
  yes.
• 8:48
  The
• 8:48
  car
• 8:49
  companies,
• 8:49
  right?
• 8:49
  Yeah,
• 8:50
  car
• 8:50
  companies.
• 8:51
  And
• 8:51
  to
• 8:51
  this
• 8:52
  day,
• 8:52
  the
• 8:52
  car
• 8:53
  companies
• 8:53
  via
• 8:53
  Amazon's
• 8:54
  traditional
• 8:55
  online
• 8:55
  portal
• 8:55
  have
• 8:56
  not
• 8:56
  spent
• 8:56
  any
• 8:57
  money
• 8:57
  on
• 8:58
  advertising.
• 8:58
  So,
• 8:59
  you
• 8:59
  know,
• 8:59
  and
• 8:59
  so
• 9:00
  why
• 9:00
  shouldn't
• 9:00
  ads
• 9:01
  exist
• 9:01
  in
• 9:01
  the
• 9:02
  same
• 9:02
  way
• 9:02
  they
• 9:02
  have
• 9:02
  traditionally
• 9:03
  existed
• 9:03
  on
• 9:03
  Amazon
• 9:04
  for
• 9:04
  cars?
• 9:05
  And
• 9:05
  so
• 9:05
  this
• 9:06
  is
• 9:06
  a
• 9:06
  big,
• 9:07
  big
• 9:07
  play
• 9:08
  when
• 9:08
  you
• 9:08
  combine
• 9:08
  the
• 9:09
  fact
• 9:09
  that
• 9:09
  consumers
• 9:10
  can
• 9:10
  shop
• 9:11
  this
• 9:11
  way,
• 9:11
  but
• 9:11
  also
• 9:12
  Amazon
• 9:12
  could
• 9:12
  get
• 9:13
  significantly
• 9:13
  more
• 9:14
  advertising
• 9:14
  revenue
• 9:14
  from
• 9:15
  this
• 9:15
  play
• 9:15
  too.
• 9:15
  So.
• 9:16
  So,
• 9:16
  net.
• 9:16
  Net,
• 9:16
  I'm,
• 9:17
  I'm
• 9:17
  in
• 9:17
  love
• 9:17
  with
• 9:18
  Amazon
• 9:18
  Auto.
• 9:18
  And
• 9:19
  yeah,
• 9:19
  I
• 9:19
  didn't
• 9:20
  even
• 9:20
  really,
• 9:20
  I
• 9:21
  don't
• 9:21
  know
• 9:21
  how
• 9:22
  I
• 9:22
  didn't
• 9:22
  think
• 9:23
  about
• 9:23
  the
• 9:23
  advertising
• 9:24
  angle,
• 9:24
  but
• 9:24
  that's
• 9:25
  huge.
• 9:25
  I
• 9:25
  mean,
• 9:25
  when
• 9:25
  I
• 9:25
  was
• 9:26
  in
• 9:26
  advertising
• 9:26
  the
• 9:27
  car,
• 9:27
  like,
• 9:27
  having
• 9:28
  an
• 9:28
  auto
• 9:28
  client
• 9:29
  was
• 9:29
  like
• 9:29
  the
• 9:29
  biggest
• 9:30
  deal
• 9:30
  on,
• 9:30
  like,
• 9:30
  you
• 9:31
  had
• 9:31
  to
• 9:31
  have
• 9:31
  an
• 9:31
  auto
• 9:31
  client
• 9:32
  to
• 9:32
  sustain
• 9:32
  an
• 9:32
  entire
• 9:33
  agency.
• 9:33
  So
• 9:33
  I
• 9:33
  think,
• 9:34
  yeah,
• 9:34
  that's
• 9:35
  massive.
• 9:37
  I
• 9:38
  agree.
• 9:38
  I
• 9:38
  love
• 9:38
  this
• 9:38
  too.
• 9:39
  But
• 9:39
  I
• 9:39
  came
• 9:39
  at
• 9:39
  it
• 9:40
  from
• 9:40
  the
• 9:40
  customer
• 9:40
  experience.
• 9:41
  And
• 9:41
  actually
• 9:41
  what
• 9:41
  I
• 9:41
  thought
• 9:42
  the
• 9:42
  coolest
• 9:42
  part
• 9:43
  of
• 9:43
  this
• 9:43
  was,
• 9:43
  Chris,
• 9:44
  is
• 9:44
  the
• 9:44
  Rufus
• 9:44
  integration.
• 9:45
  Like
• 9:46
  how
• 9:46
  you
• 9:46
  can
• 9:47
  use
• 9:47
  Gen
• 9:47
  AI
• 9:48
  now
• 9:48
  because
• 9:49
  that's,
• 9:50
  to
• 9:50
  me,
• 9:50
  that's
• 9:50
  like
• 9:50
  the
• 9:51
  logical
• 9:52
  process
• 9:53
  of
• 9:53
  going
• 9:53
  through.
• 9:53
  Like,
• 9:54
  I'm
• 9:54
  looking
• 9:54
  for
• 9:55
  an
• 9:55
  suv.
• 9:56
  I
• 9:56
  need
• 9:56
  to
• 9:57
  have
• 9:57
  five
• 9:57
  seats
• 9:58
  because
• 9:58
  I,
• 9:58
  you
• 9:58
  know,
• 9:59
  have
• 9:59
  three
• 9:59
  kids
• 10:00
  and
• 10:00
  two
• 10:00
  whatever.
• 10:01
  Like
• 10:01
  all
• 10:01
  those
• 10:02
  questions
• 10:02
  that
• 10:02
  you
• 10:03
  typically
• 10:03
  would
• 10:04
  be
• 10:04
  searching
• 10:05
  on
• 10:05
  your
• 10:06
  own,
• 10:06
  you
• 10:06
  know,
• 10:07
  spending
• 10:08
  hours
• 10:08
  doing
• 10:08
  or
• 10:09
  talking
• 10:09
  to
• 10:09
  a
• 10:10
  car
• 10:10
  salesperson
• 10:11
  to
• 10:11
  kind
• 10:12
  of
• 10:12
  get
• 10:12
  to
• 10:12
  the
• 10:13
  right
• 10:13
  car
• 10:13
  for
• 10:13
  your
• 10:14
  family.
• 10:14
  Like,
• 10:14
  now
• 10:14
  that
• 10:15
  can
• 10:15
  all
• 10:15
  be
• 10:15
  done
• 10:16
  on
• 10:16
  the
• 10:16
  Amazon
• 10:16
  platform.
• 10:17
  And
• 10:17
  it
• 10:17
  brings
• 10:18
  in
• 10:18
  the
• 10:18
  advertising
• 10:18
  eagle
• 10:19
  that
• 10:19
  you're
• 10:19
  talking
• 10:19
  about
• 10:20
  too.
• 10:20
  Like,
• 10:20
  what,
• 10:20
  what
• 10:20
  an
• 10:21
  even
• 10:21
  better
• 10:21
  opportunity
• 10:22
  for
• 10:22
  some
• 10:22
  of
• 10:22
  these
• 10:22
  car
• 10:23
  companies
• 10:23
  to
• 10:23
  start
• 10:23
  targeting
• 10:24
  or
• 10:24
  serving
• 10:24
  up,
• 10:25
  you
• 10:25
  know,
• 10:25
  their
• 10:26
  cars
• 10:26
  in
• 10:26
  that
• 10:27
  moment
• 10:27
  when
• 10:27
  you're
• 10:27
  really
• 10:28
  looking
• 10:28
  at
• 10:28
  it
• 10:28
  or
• 10:28
  being
• 10:28
  able
• 10:29
  to
• 10:29
  pull
• 10:29
  unique
• 10:30
  features.
• 10:31
  So
• 10:31
  I
• 10:32
  that,
• 10:32
  that
• 10:33
  alone,
• 10:33
  to
• 10:33
  me
• 10:33
  it
• 10:34
  was
• 10:34
  like,
• 10:34
  that's
• 10:34
  really
• 10:35
  cool.
• 10:35
  Plus,
• 10:36
  I've
• 10:36
  said
• 10:36
  this
• 10:36
  a
• 10:37
  million
• 10:37
  times,
• 10:37
  like,
• 10:38
  the
• 10:38
  car
• 10:38
  buying
• 10:39
  experience
• 10:39
  needs
• 10:39
  to
• 10:40
  be
• 10:40
  disrupted.
• 10:41
  I've
• 10:41
  purchased
• 10:42
  two
• 10:42
  cars
• 10:42
  in
• 10:43
  the
• 10:43
  last
• 10:43
  five
• 10:43
  years.
• 10:44
  Like,
• 10:44
  there's
• 10:45
  no
• 10:45
  re.
• 10:45
  There's.
• 10:46
  There's
• 10:46
  not
• 10:46
  even
• 10:46
  haggling
• 10:47
  on
• 10:47
  price
• 10:48
  anymore.
• 10:48
  It's
• 10:48
  just
• 10:48
  like,
• 10:49
  this
• 10:49
  is
• 10:49
  the
• 10:49
  price.
• 10:49
  It's
• 10:50
  all
• 10:50
  stupid
• 10:51
  stuff
• 10:51
  like
• 10:51
  warranty
• 10:52
  stuff
• 10:52
  and
• 10:52
  all
• 10:53
  kinds
• 10:53
  of
• 10:53
  things
• 10:53
  that
• 10:54
  take
• 10:54
  hours
• 10:54
  of
• 10:55
  your
• 10:55
  life
• 10:55
  that
• 10:55
  you're
• 10:55
  never
• 10:56
  going
• 10:56
  to
• 10:56
  get
• 10:56
  back.
• 10:57
  And
• 10:57
  like,
• 10:58
  that
• 10:58
  stuff
• 10:58
  is
• 10:58
  out
• 10:59
  of
• 10:59
  the
• 10:59
  way.
• 10:59
  You
• 10:59
  just
• 11:00
  go,
• 11:00
  you
• 11:00
  pick
• 11:01
  up
• 11:01
  the
• 11:01
  car
• 11:01
  and
• 11:01
  you're
• 11:02
  done.
• 11:02
  And
• 11:03
  I
• 11:03
  love
• 11:04
  this.
• 11:04
  I
• 11:04
  love
• 11:04
  it.
• 11:05
  Yeah,
• 11:05
  that's
• 11:06
  a
• 11:06
  great
• 11:06
  point.
• 11:06
  Yeah.
• 11:06
  I'd
• 11:06
  rather
• 11:07
  sit
• 11:07
  in
• 11:07
  front
• 11:07
  of
• 11:07
  my
• 11:07
  computer
• 11:08
  doing
• 11:08
  all
• 11:08
  that
• 11:08
  stuff
• 11:08
  than
• 11:09
  sit
• 11:09
  in
• 11:09
  right
• 11:09
  in
• 11:10
  the
• 11:10
  office
• 11:10
  of
• 11:11
  some
• 11:11
  sales
• 11:11
  guy
• 11:12
  or
• 11:12
  finance
• 11:12
  guy
• 11:13
  while
• 11:13
  he
• 11:13
  prints
• 11:13
  out
• 11:13
  everything
• 11:14
  on
• 11:14
  a
• 11:14
  dot
• 11:14
  matrix
• 11:15
  printer.
• 11:15
  And
• 11:15
  I
• 11:15
  gotta
• 11:16
  wait
• 11:16
  for
• 11:16
  him
• 11:16
  to
• 11:16
  do
• 11:16
  everything.
• 11:17
  Yeah.
• 11:17
  The
• 11:17
  other
• 11:17
  point
• 11:18
  I
• 11:18
  bring
• 11:18
  up
• 11:18
  about
• 11:18
  the
• 11:18
  ads
• 11:19
  and
• 11:19
  too,
• 11:19
  which
• 11:19
  I
• 11:19
  think
• 11:19
  is
• 11:19
  really
• 11:20
  interesting,
• 11:20
  is
• 11:21
  for
• 11:22
  new
• 11:22
  cars,
• 11:22
  particularly
• 11:23
  personalized
• 11:24
  ads
• 11:24
  do
• 11:25
  not
• 11:25
  exist
• 11:25
  in
• 11:25
  the
• 11:26
  automotive
• 11:26
  world.
• 11:27
  Like,
• 11:27
  they
• 11:27
  don't.
• 11:27
  Like,
• 11:28
  that's
• 11:28
  not
• 11:28
  something
• 11:29
  that
• 11:29
  we
• 11:29
  as
• 11:30
  consumers
• 11:31
  get
• 11:31
  served
• 11:31
  up.
• 11:32
  So
• 11:32
  when
• 11:32
  I
• 11:33
  think
• 11:33
  about
• 11:33
  that
• 11:33
  and
• 11:33
  the
• 11:34
  potential
• 11:34
  here,
• 11:34
  this
• 11:34
  just,
• 11:35
  this
• 11:35
  gets
• 11:35
  really
• 11:36
  big,
• 11:36
  really
• 11:36
  big,
• 11:36
  really
• 11:37
  fast
• 11:37
  in
• 11:37
  my
• 11:37
  mind.
• 11:38
  Yes.
• 11:38
  All
• 11:38
  right.
• 11:39
  Headline
• 11:39
  number
• 11:39
  two.
• 11:41
  Tractor
• 11:41
  Supply
• 11:42
  has
• 11:42
  raised
• 11:42
  its
• 11:43
  store
• 11:43
  expansion
• 11:43
  plan
• 11:44
  goals
• 11:45
  and
• 11:45
  now
• 11:45
  says
• 11:45
  it
• 11:45
  will
• 11:46
  open
• 11:46
  90
• 11:47
  additional
• 11:47
  new
• 11:47
  stores
• 11:48
  in
• 11:48
  2025
• 11:49
  as
• 11:49
  part
• 11:49
  of
• 11:49
  its
• 11:50
  quote,
• 11:50
  Life
• 11:51
  Out
• 11:51
  Here
• 11:52
  2030
• 11:52
  strategy.
• 11:53
  According
• 11:53
  to
• 11:54
  Chainsaw
• 11:54
  Age,
• 11:54
  the
• 11:55
  nation's
• 11:55
  largest
• 11:56
  rural
• 11:56
  lifestyle
• 11:57
  retailer.
• 11:57
  Has
• 11:57
  increased
• 11:58
  its
• 11:58
  long
• 11:58
  term
• 11:58
  store
• 11:59
  count
• 11:59
  goal
• 11:59
  to
• 11:59
  3,200
• 12:01
  locations.
• 12:01
  Wow.
• 12:02
  Up
• 12:03
  from
• 12:03
  its
• 12:03
  previously
• 12:04
  announced
• 12:04
  target
• 12:05
  of
• 12:05
  3,000.
• 12:06
  Tractor
• 12:07
  Supply
• 12:07
  expects
• 12:07
  to
• 12:08
  open
• 12:08
  90
• 12:09
  new
• 12:09
  namesake
• 12:10
  stores
• 12:10
  in
• 12:10
  2025,
• 12:11
  along
• 12:12
  with
• 12:13
  an
• 12:13
  approximately
• 12:14
  10
• 12:14
  new
• 12:15
  pet
• 12:15
  scents
• 12:16
  by
• 12:16
  Tractor
• 12:17
  Supply
• 12:17
  stores
• 12:17
  as
• 12:17
  well.
• 12:18
  According
• 12:18
  to
• 12:18
  Tractor
• 12:19
  Supply's
• 12:19
  website,
• 12:20
  as
• 12:20
  of
• 12:20
  9,
• 12:21
  24,
• 12:22
  2024.
• 12:23
  Because
• 12:23
  I
• 12:23
  looked
• 12:23
  it
• 12:23
  up
• 12:23
  and
• 12:24
  it
• 12:24
  currently
• 12:25
  operates
• 12:26
  2270
• 12:28
  stores
• 12:29
  across
• 12:29
  49
• 12:30
  states.
• 12:31
  Tractor
• 12:31
  supply
• 12:32
  also
• 12:32
  updated
• 12:33
  its
• 12:33
  total
• 12:33
  addressable
• 12:34
  market
• 12:35
  size
• 12:35
  to
• 12:35
  approximately
• 12:36
  225
• 12:37
  billion,
• 12:38
  up
• 12:38
  from
• 12:38
  180
• 12:39
  billion.
• 12:40
  It
• 12:41
  aims
• 12:41
  to
• 12:41
  achieve
• 12:41
  a
• 12:41
  net
• 12:41
  sales
• 12:42
  increase
• 12:42
  of
• 12:42
  6
• 12:43
  to
• 12:43
  8%
• 12:44
  and
• 12:44
  comparable
• 12:44
  store
• 12:45
  sales
• 12:45
  growth
• 12:45
  of
• 12:45
  3
• 12:46
  to
• 12:46
  5%
• 12:46
  and
• 12:47
  expects
• 12:47
  earnings
• 12:47
  per
• 12:48
  share
• 12:48
  to
• 12:48
  grow
• 12:48
  8
• 12:49
  to
• 12:49
  11%
• 12:50
  as
• 12:50
  well.
• 12:51
  Whoa,
• 12:52
  lots
• 12:52
  of
• 12:52
  big,
• 12:53
  big,
• 12:53
  big
• 12:54
  data
• 12:54
  points
• 12:54
  there.
• 12:55
  And
• 12:55
  yes,
• 12:55
  I'm
• 12:55
  curious,
• 12:56
  do
• 12:56
  you
• 12:56
  think
• 12:56
  Tractor
• 12:57
  Supplies
• 12:57
  expansion
• 12:58
  plans
• 12:58
  make
• 12:58
  you
• 12:59
  stop
• 12:59
  and
• 12:59
  go?
• 12:59
  Huh?
• 13:00
  I
• 13:00
  never
• 13:01
  thought
• 13:01
  about
• 13:01
  Tractor
• 13:02
  Supply
• 13:02
  in
• 13:02
  this
• 13:03
  way.
• 13:03
  Oh,
• 13:04
  I
• 13:04
  thought
• 13:04
  you
• 13:04
  were
• 13:04
  going
• 13:05
  with
• 13:05
  the.
• 13:05
  I
• 13:05
  thought
• 13:05
  you
• 13:06
  were
• 13:06
  going
• 13:06
  to
• 13:06
  go
• 13:06
  with
• 13:06
  the
• 13:06
  song
• 13:07
  like
• 13:07
  things
• 13:07
  that
• 13:07
  make
• 13:07
  you
• 13:08
  go
• 13:08
  home
• 13:09
  or
• 13:09
  we
• 13:09
  could
• 13:09
  do.
• 13:10
  We
• 13:10
  could
• 13:10
  do
• 13:10
  that.
• 13:10
  Two
• 13:10
  things.
• 13:11
  Remember
• 13:11
  that?
• 13:12
  Yes.
• 13:13
  You
• 13:13
  know
• 13:13
  that
• 13:13
  one.
• 13:13
  See
• 13:14
  this?
• 13:14
  I
• 13:14
  know
• 13:14
  that
• 13:14
  one.
• 13:15
  I
• 13:15
  need
• 13:15
  to
• 13:15
  stop
• 13:16
  referencing
• 13:17
  like
• 13:18
  2000
• 13:19
  bone
• 13:19
  thugs
• 13:19
  and
• 13:19
  harmony
• 13:20
  rap
• 13:20
  and
• 13:20
  I
• 13:20
  just
• 13:20
  need
• 13:20
  to
• 13:21
  go
• 13:21
  to
• 13:21
  like
• 13:21
  90s
• 13:22
  club
• 13:22
  hits
• 13:22
  and
• 13:23
  then
• 13:23
  I
• 13:23
  will
• 13:24
  then
• 13:24
  be
• 13:25
  able
• 13:25
  to
• 13:25
  like
• 13:26
  collaborate
• 13:27
  with
• 13:27
  me
• 13:27
  a
• 13:27
  little
• 13:27
  bit
• 13:27
  more
• 13:27
  on
• 13:27
  that.
• 13:28
  Yes,
• 13:28
  if
• 13:28
  it
• 13:28
  was
• 13:28
  on
• 13:28
  97
• 13:29
  FM
• 13:29
  and
• 13:30
  I
• 13:30
  probably
• 13:30
  know
• 13:31
  it,
• 13:31
  I
• 13:31
  probably
• 13:32
  know
• 13:32
  it.
• 13:32
  But
• 13:32
  if
• 13:32
  it's
• 13:33
  anything,
• 13:33
  if
• 13:33
  it
• 13:33
  wasn't
• 13:33
  played
• 13:34
  on
• 13:34
  that,
• 13:34
  not
• 13:34
  happen,
• 13:35
  not
• 13:35
  have.
• 13:36
  Well,
• 13:36
  to
• 13:36
  answer
• 13:36
  your
• 13:37
  question,
• 13:37
  yes,
• 13:38
  it
• 13:38
  absolutely
• 13:39
  did
• 13:39
  make
• 13:39
  me
• 13:40
  stop.
• 13:40
  And
• 13:40
  the
• 13:40
  more
• 13:40
  I
• 13:41
  think
• 13:41
  about
• 13:41
  it,
• 13:41
  Chris,
• 13:41
  the
• 13:42
  more
• 13:42
  that
• 13:42
  I'm
• 13:43
  very
• 13:43
  intrigued
• 13:44
  by
• 13:44
  this
• 13:44
  headline.
• 13:45
  I
• 13:45
  mean
• 13:45
  first
• 13:46
  of
• 13:46
  all,
• 13:46
  90
• 13:47
  new
• 13:47
  stores
• 13:48
  in
• 13:48
  this
• 13:48
  year
• 13:48
  alone,
• 13:48
  just
• 13:49
  the
• 13:49
  Tractor
• 13:49
  Supply
• 13:49
  banner
• 13:50
  and
• 13:50
  then
• 13:50
  10
• 13:50
  of
• 13:51
  their
• 13:51
  petsense
• 13:51
  stores
• 13:52
  which
• 13:52
  are
• 13:52
  like
• 13:52
  a
• 13:53
  Petco
• 13:53
  competitor
• 13:54
  or
• 13:54
  Pet
• 13:54
  Pet
• 13:54
  Smart
• 13:55
  competitor,
• 13:56
  that's
• 13:56
  pretty
• 13:57
  ambitious
• 13:57
  for
• 13:57
  one
• 13:58
  year.
• 13:59
  And
• 13:59
  I
• 13:59
  especially
• 14:00
  think
• 14:00
  this
• 14:00
  is
• 14:01
  interesting
• 14:01
  because
• 14:02
  we've
• 14:02
  interviewed
• 14:03
  the
• 14:03
  Tractor
• 14:03
  Supply
• 14:04
  team,
• 14:04
  many
• 14:04
  members
• 14:05
  of
• 14:05
  their
• 14:05
  executive
• 14:05
  team
• 14:06
  and
• 14:06
  they
• 14:06
  get
• 14:07
  how
• 14:07
  to
• 14:08
  do
• 14:08
  omnichannel
• 14:09
  retailing.
• 14:11
  I
• 14:11
  had
• 14:12
  already
• 14:12
  associated
• 14:13
  them
• 14:13
  with
• 14:14
  being
• 14:14
  more
• 14:14
  of
• 14:14
  like
• 14:15
  a
• 14:15
  rural
• 14:15
  retailer,
• 14:16
  but
• 14:17
  to
• 14:17
  see
• 14:17
  if
• 14:17
  you
• 14:18
  dive
• 14:18
  into
• 14:18
  the
• 14:18
  numbers
• 14:19
  to
• 14:19
  see
• 14:19
  the
• 14:19
  addressable
• 14:20
  market
• 14:20
  that
• 14:20
  they
• 14:21
  still
• 14:21
  think
• 14:21
  they
• 14:22
  have.
• 14:22
  And
• 14:22
  do
• 14:22
  you
• 14:22
  remember
• 14:23
  when
• 14:23
  we
• 14:23
  talked
• 14:23
  to
• 14:23
  Colin
• 14:23
  Yankee
• 14:24
  a
• 14:25
  while
• 14:25
  ago
• 14:25
  and
• 14:25
  he
• 14:26
  said,
• 14:26
  you
• 14:26
  know,
• 14:26
  we
• 14:27
  have
• 14:27
  to
• 14:27
  zero
• 14:27
  in
• 14:28
  on
• 14:28
  inventory,
• 14:28
  we
• 14:29
  have
• 14:29
  to
• 14:29
  make
• 14:29
  sure
• 14:29
  our
• 14:29
  supply
• 14:30
  chain's
• 14:30
  in
• 14:30
  check
• 14:31
  because
• 14:31
  some
• 14:31
  of
• 14:31
  their
• 14:32
  customers
• 14:32
  are
• 14:32
  still
• 14:33
  driving,
• 14:33
  you
• 14:33
  know,
• 14:33
  20
• 14:34
  minutes
• 14:34
  to
• 14:34
  get
• 14:34
  to
• 14:34
  the
• 14:35
  store.
• 14:35
  So
• 14:36
  like
• 14:36
  the
• 14:36
  more
• 14:36
  that
• 14:37
  I
• 14:37
  thought
• 14:37
  about
• 14:37
  this
• 14:37
  was
• 14:37
  like,
• 14:38
  yeah,
• 14:38
  they
• 14:38
  still
• 14:39
  do
• 14:39
  have
• 14:39
  a
• 14:39
  lot
• 14:40
  of
• 14:40
  opportunity.
• 14:42
  And
• 14:42
  so
• 14:42
  I
• 14:42
  think
• 14:43
  that's
• 14:43
  a
• 14:44
  huge,
• 14:44
  huge
• 14:45
  thing
• 14:45
  to
• 14:45
  start
• 14:46
  to
• 14:46
  pay
• 14:46
  attention
• 14:46
  to.
• 14:47
  And
• 14:47
  as
• 14:47
  they
• 14:48
  continue,
• 14:48
  I
• 14:48
  mean,
• 14:48
  20,
• 14:48
  2700
• 14:49
  stores
• 14:49
  is
• 14:49
  what
• 14:49
  you
• 14:50
  said
• 14:50
  already.
• 14:50
  Right?
• 14:50
  Like
• 14:51
  that's,
• 14:51
  that's,
• 14:52
  I
• 14:52
  believe,
• 14:53
  2200,
• 14:53
  2200
• 14:54
  stores,
• 14:54
  but
• 14:55
  then
• 14:55
  just
• 14:55
  adding
• 14:55
  another
• 14:55
  hundred
• 14:56
  this
• 14:56
  year,
• 14:57
  like
• 14:57
  this
• 14:58
  is
• 14:58
  starting
• 14:58
  to
• 14:58
  get
• 14:58
  to
• 14:59
  some
• 14:59
  significant
• 15:00
  volume.
• 15:00
  And
• 15:01
  I
• 15:01
  think
• 15:01
  Tractor
• 15:01
  Supply
• 15:02
  is
• 15:02
  kind
• 15:02
  of
• 15:02
  this
• 15:02
  sleeper
• 15:03
  retailer
• 15:03
  out
• 15:04
  here
• 15:04
  that,
• 15:05
  that
• 15:05
  we
• 15:06
  need
• 15:06
  to
• 15:06
  all
• 15:06
  be
• 15:07
  paying
• 15:07
  more
• 15:07
  attention
• 15:07
  to.
• 15:08
  But
• 15:08
  what
• 15:08
  do
• 15:08
  you
• 15:08
  think?
• 15:08
  Are
• 15:09
  you,
• 15:09
  were
• 15:10
  you
• 15:10
  surprised
• 15:10
  by
• 15:11
  this?
• 15:12
  Oh,
• 15:12
  yeah,
• 15:12
  yeah.
• 15:12
  This,
• 15:13
  this,
• 15:13
  this
• 15:13
  headline
• 15:13
  definitely
• 15:14
  made
• 15:14
  me
• 15:14
  go,
• 15:14
  huh?
• 15:15
  You
• 15:15
  know,
• 15:15
  like,
• 15:15
  wow,
• 15:16
  I
• 15:16
  had
• 15:16
  nothing
• 15:17
  thought
• 15:17
  about
• 15:17
  Tractor
• 15:17
  Supply
• 15:18
  in
• 15:18
  this
• 15:18
  way
• 15:19
  before.
• 15:19
  And
• 15:19
  I
• 15:19
  think,
• 15:20
  you
• 15:20
  know,
• 15:20
  for
• 15:20
  that
• 15:20
  reason,
• 15:21
  I
• 15:21
  almost
• 15:21
  think
• 15:21
  it's
• 15:21
  the
• 15:22
  retail
• 15:22
  to
• 15:22
  watch
• 15:22
  of
• 15:22
  the
• 15:23
  next
• 15:23
  decade.
• 15:23
  And
• 15:23
  I
• 15:24
  say
• 15:24
  that,
• 15:24
  I
• 15:24
  say
• 15:24
  that
• 15:24
  for
• 15:24
  three
• 15:25
  reasons.
• 15:25
  I
• 15:25
  think,
• 15:25
  number
• 15:26
  one,
• 15:26
  3,000
• 15:27
  stores.
• 15:28
  And
• 15:29
  you're
• 15:29
  talking
• 15:30
  Walmart
• 15:30
  scale
• 15:30
  at
• 15:31
  3,000
• 15:31
  stores
• 15:32
  there,
• 15:32
  right?
• 15:33
  I
• 15:33
  don't,
• 15:33
  I
• 15:33
  don't
• 15:33
  even
• 15:33
  know
• 15:34
  if
• 15:34
  there's
• 15:34
  another
• 15:34
  retailer
• 15:35
  that,
• 15:35
  you
• 15:35
  know,
• 15:35
  of
• 15:35
  the
• 15:36
  same
• 15:36
  size
• 15:36
  and
• 15:36
  scope.
• 15:36
  Certainly
• 15:37
  not
• 15:37
  in
• 15:37
  that
• 15:37
  category.
• 15:38
  No.
• 15:39
  Yeah.
• 15:39
  And
• 15:39
  then
• 15:40
  two,
• 15:40
  the
• 15:41
  pets
• 15:41
  angle
• 15:41
  is
• 15:42
  really
• 15:42
  interesting
• 15:42
  as
• 15:43
  well.
• 15:43
  You
• 15:43
  know,
• 15:44
  how
• 15:44
  do
• 15:44
  they,
• 15:44
  how
• 15:45
  do
• 15:45
  they
• 15:45
  think
• 15:45
  about
• 15:45
  that?
• 15:46
  But
• 15:46
  then
• 15:46
  three,
• 15:47
  this
• 15:47
  is
• 15:47
  what
• 15:47
  I
• 15:48
  think
• 15:48
  is
• 15:48
  really
• 15:48
  fascinating
• 15:49
  with
• 15:49
  that
• 15:50
  size
• 15:50
  and
• 15:50
  scope
• 15:51
  comes
• 15:51
  back
• 15:51
  to
• 15:51
  retail
• 15:52
  media
• 15:52
  again,
• 15:53
  because
• 15:53
  retail
• 15:53
  media
• 15:54
  can
• 15:54
  become
• 15:54
  a
• 15:54
  real
• 15:55
  profit
• 15:55
  enhancer.
• 15:56
  There
• 15:56
  are
• 15:56
  only
• 15:56
  so
• 15:57
  many
• 15:57
  retailers
• 15:58
  that
• 15:58
  can
• 15:58
  actually
• 15:59
  promise
• 15:59
  and
• 15:59
  provide
• 16:00
  their
• 16:01
  advertising
• 16:01
  partners
• 16:02
  a
• 16:02
  national
• 16:03
  retail
• 16:03
  media
• 16:04
  network.
• 16:04
  And
• 16:04
  at
• 16:04
  3,000
• 16:05
  stores,
• 16:05
  even
• 16:05
  2,000
• 16:06
  stores,
• 16:06
  Trek
• 16:07
  just
• 16:07
  Reply
• 16:07
  is
• 16:07
  one
• 16:07
  of
• 16:08
  them.
• 16:08
  And
• 16:09
  to
• 16:09
  your
• 16:09
  point,
• 16:10
  let's
• 16:10
  not
• 16:10
  forget
• 16:10
  CEO
• 16:11
  Hal
• 16:11
  Lawton's
• 16:11
  background
• 16:12
  is
• 16:13
  steeped
• 16:13
  in
• 16:13
  digital.
• 16:14
  Like
• 16:14
  he,
• 16:15
  he
• 16:15
  was
• 16:15
  a
• 16:16
  digital
• 16:16
  leader
• 16:16
  before
• 16:17
  even
• 16:17
  becoming
• 16:17
  the
• 16:17
  CEO.
• 16:18
  So.
• 16:18
  Right.
• 16:19
  He,
• 16:19
  he
• 16:19
  like
• 16:20
  understands
• 16:20
  how
• 16:20
  to
• 16:20
  capitalize
• 16:21
  on
• 16:21
  the
• 16:21
  retail
• 16:22
  media
• 16:22
  angle
• 16:22
  as
• 16:23
  well
• 16:23
  as
• 16:23
  anyone,
• 16:24
  if
• 16:24
  not
• 16:24
  better
• 16:25
  than
• 16:25
  any
• 16:25
  CEO
• 16:26
  out
• 16:26
  there,
• 16:27
  possibly.
• 16:27
  So,
• 16:28
  so
• 16:28
  yes,
• 16:28
  I'm,
• 16:29
  I'm,
• 16:29
  I'm,
• 16:29
  I'm,
• 16:30
  I'm,
• 16:30
  I'm
• 16:30
  buying
• 16:31
  in
• 16:31
  on
• 16:31
  this
• 16:31
  one.
• 16:32
  Like,
• 16:32
  go
• 16:32
  ahead.
• 16:32
  Yeah.
• 16:33
  And
• 16:33
  the
• 16:33
  retail
• 16:33
  media
• 16:34
  angle
• 16:34
  is
• 16:34
  interesting
• 16:35
  too,
• 16:35
  because
• 16:35
  unlike,
• 16:36
  you
• 16:36
  know,
• 16:37
  the
• 16:37
  typical
• 16:37
  B2C
• 16:38
  retail
• 16:39
  media
• 16:39
  like
• 16:40
  that
• 16:40
  you're
• 16:41
  offering,
• 16:41
  like
• 16:41
  Tractor
• 16:42
  Supply
• 16:42
  does
• 16:42
  a
• 16:42
  huge
• 16:42
  B2B.
• 16:45
  And
• 16:45
  so
• 16:45
  I
• 16:45
  think,
• 16:46
  like,
• 16:46
  there's
• 16:46
  a.
• 16:47
  There,
• 16:47
  Yeah,
• 16:47
  I
• 16:48
  guess,
• 16:48
  you
• 16:48
  know,
• 16:48
  the,
• 16:48
  the
• 16:49
  point
• 16:49
  being
• 16:49
  or
• 16:50
  point
• 16:50
  to
• 16:50
  end
• 16:50
  on
• 16:50
  is
• 16:50
  really
• 16:51
  there
• 16:51
  is
• 16:51
  so
• 16:52
  much
• 16:52
  more
• 16:52
  opportunity
• 16:53
  for
• 16:53
  Tractor
• 16:53
  Supply
• 16:54
  and
• 16:54
  they
• 16:55
  seem
• 16:55
  like
• 16:55
  the
• 16:56
  right
• 16:56
  team
• 16:57
  to
• 16:57
  execute
• 16:57
  it
• 16:57
  in
• 16:58
  absolutely
• 16:58
  the
• 16:58
  right
• 16:59
  way.
• 16:59
  So.
• 17:00
  Yeah,
• 17:00
  and
• 17:00
  we're
• 17:00
  gonna
• 17:01
  be
• 17:01
  talking
• 17:01
  about,
• 17:01
  we're
• 17:01
  gonna
• 17:02
  be
• 17:02
  talking
• 17:02
  about
• 17:02
  marketplaces
• 17:03
  with
• 17:03
  Kroger
• 17:03
  later.
• 17:04
  Like,
• 17:04
  you
• 17:04
  know,
• 17:04
  how
• 17:05
  does
• 17:05
  that
• 17:05
  come
• 17:05
  into
• 17:05
  play
• 17:06
  in
• 17:06
  their
• 17:06
  strategy
• 17:06
  as
• 17:07
  well?
• 17:07
  Like,
• 17:07
  yeah,
• 17:08
  absolutely,
• 17:09
  man.
• 17:09
  Yeah,
• 17:09
  I
• 17:09
  would.
• 17:10
  Yeah.
• 17:10
  All
• 17:10
  right,
• 17:11
  T1
• 17:12
  to
• 17:12
  watch.
• 17:12
  All
• 17:12
  right,
• 17:12
  let's
• 17:13
  go
• 17:13
  to
• 17:13
  headline
• 17:13
  number
• 17:13
  three.
• 17:14
  According
• 17:14
  to
• 17:15
  retail
• 17:15
  dive,
• 17:16
  Porch
• 17:16
  Pals,
• 17:17
  an
• 17:17
  insurance
• 17:17
  product
• 17:18
  designed
• 17:18
  to
• 17:18
  cover
• 17:18
  the
• 17:19
  loss
• 17:19
  of
• 17:19
  stolen
• 17:19
  packages,
• 17:20
  has
• 17:20
  opened
• 17:21
  a
• 17:21
  wait
• 17:21
  list
• 17:22
  to
• 17:22
  subscribe.
• 17:23
  Chris.
• 17:23
  Which
• 17:24
  is
• 17:24
  now
• 17:24
  available
• 17:25
  nationally.
• 17:26
  In
• 17:26
  the
• 17:26
  US
• 17:27
  last
• 17:27
  year,
• 17:28
  according
• 17:28
  to
• 17:28
  Capital
• 17:29
  One
• 17:29
  Research,
• 17:30
  one
• 17:30
  of
• 17:30
  every
• 17:31
  180
• 17:31
  packages
• 17:32
  delivered
• 17:32
  was
• 17:33
  stolen,
• 17:33
  totaling
• 17:34
  119
• 17:35
  million
• 17:36
  US
• 17:36
  consumers
• 17:37
  who
• 17:38
  lost
• 17:38
  $13.4
• 17:39
  billion
• 17:40
  to
• 17:40
  package
• 17:40
  theft,
• 17:41
  with
• 17:41
  each
• 17:42
  package
• 17:42
  being
• 17:42
  worth
• 17:40
  $112.3
• 17:45
  on
• 17:45
  average
• 17:45
  per
• 17:46
  the
• 17:46
  same
• 17:46
  report.
• 17:47
  Wow.
• 17:47
  Torch
• 17:47
  Pals
• 17:48
  protection,
• 17:49
  which
• 17:49
  costs
• 17:49
  $15
• 17:50
  per
• 17:50
  month,
• 17:50
  or
• 17:50
  $120
• 17:52
  total
• 17:52
  with
• 17:52
  an
• 17:52
  annual
• 17:53
  subscription,
• 17:54
  is
• 17:54
  linked
• 17:54
  to
• 17:54
  a
• 17:54
  customer's
• 17:55
  debit
• 17:55
  or
• 17:55
  credit
• 17:56
  card.
• 17:56
  The
• 17:56
  company
• 17:56
  touts
• 17:57
  the
• 17:57
  coverage
• 17:57
  as
• 17:58
  broad
• 17:58
  and
• 17:58
  efficient,
• 17:59
  noting
• 17:59
  that
• 17:59
  it
• 17:59
  applies
• 18:00
  to
• 18:00
  deliveries
• 18:00
  from
• 18:00
  a
• 18:01
  variety
• 18:01
  of
• 18:01
  retailers
• 18:02
  that.
• 18:02
  And
• 18:03
  that
• 18:03
  a
• 18:03
  claim
• 18:03
  can
• 18:04
  be
• 18:04
  filed
• 18:04
  in
• 18:04
  minutes
• 18:05
  and
• 18:05
  that
• 18:05
  reimbursement
• 18:06
  is
• 18:06
  sent
• 18:06
  within
• 18:07
  72
• 18:08
  hours
• 18:08
  of
• 18:08
  an
• 18:08
  approved
• 18:09
  claim.
• 18:10
  The
• 18:10
  coverage
• 18:10
  also
• 18:11
  does
• 18:11
  not
• 18:11
  require
• 18:11
  victims
• 18:12
  of
• 18:12
  package
• 18:12
  theft
• 18:13
  to
• 18:13
  file
• 18:14
  a
• 18:14
  police
• 18:14
  report.
• 18:15
  There
• 18:15
  are
• 18:15
  also
• 18:16
  some
• 18:16
  limits
• 18:16
  to
• 18:16
  the
• 18:17
  Porch
• 18:17
  Pals
• 18:17
  coverage,
• 18:18
  though.
• 18:18
  Subscribers
• 18:19
  can
• 18:19
  only
• 18:19
  make
• 18:20
  up
• 18:20
  to
• 18:20
  three
• 18:20
  claims
• 18:21
  each
• 18:22
  year,
• 18:22
  totaling
• 18:23
  $2,000
• 18:24
  or
• 18:24
  less.
• 18:25
  Chris,
• 18:26
  this
• 18:26
  is
• 18:26
  also
• 18:26
  the
• 18:27
  A
• 18:27
  and
• 18:27
  M
• 18:27
  put
• 18:27
  you
• 18:27
  on
• 18:28
  the
• 18:28
  spot
• 18:28
  question
• 18:28
  this
• 18:29
  week.
• 18:30
  Geez,
• 18:30
  I
• 18:30
  feel
• 18:30
  like
• 18:30
  I'm
• 18:30
  on
• 18:31
  a
• 18:31
  streak
• 18:31
  with
• 18:31
  these
• 18:32
  questions.
• 18:32
  You
• 18:32
  are.
• 18:32
  You
• 18:33
  are.
• 18:33
  You
• 18:33
  keep
• 18:33
  getting
• 18:34
  them.
• 18:34
  Chris,
• 18:35
  A
• 18:35
  and
• 18:35
  M
• 18:35
  wants
• 18:35
  to
• 18:36
  know
• 18:36
  who
• 18:37
  should
• 18:37
  bear
• 18:37
  the
• 18:37
  financial
• 18:38
  burden
• 18:38
  of
• 18:39
  package
• 18:39
  theft.
• 18:39
  Is
• 18:39
  it
• 18:40
  a
• 18:40
  cost
• 18:40
  of
• 18:40
  doing
• 18:40
  business
• 18:41
  for
• 18:41
  retailers,
• 18:41
  or
• 18:41
  should
• 18:42
  consumers
• 18:42
  take
• 18:43
  it
• 18:43
  on,
• 18:43
  as
• 18:43
  the
• 18:43
  Porch
• 18:44
  Pals
• 18:44
  model
• 18:44
  inherently
• 18:45
  suggests
• 18:46
  asking
• 18:46
  a
• 18:46
  different
• 18:47
  way
• 18:47
  given
• 18:47
  former
• 18:48
  New
• 18:48
  York
• 18:48
  Giant
• 18:49
  player
• 18:49
  Adore
• 18:50
  Jackson.
• 18:50
  Did
• 18:51
  I
• 18:51
  say
• 18:51
  his
• 18:51
  name
• 18:51
  right?
• 18:52
  Adore.
• 18:52
  You
• 18:52
  did,
• 18:52
  Ann.
• 18:53
  You
• 18:53
  nailed
• 18:53
  it.
• 18:53
  Okay,
• 18:54
  okay.
• 18:55
  Who
• 18:55
  co
• 18:55
  founded
• 18:56
  Porch
• 18:56
  Pals?
• 18:57
  Is
• 18:57
  the
• 18:57
  one
• 18:57
  thing
• 18:57
  that
• 18:58
  the
• 18:58
  New
• 18:58
  York
• 18:58
  Giants
• 18:59
  have
• 18:59
  gotten
• 19:00
  right
• 19:00
  this
• 19:00
  year?
• 19:01
  Or
• 19:02
  is
• 19:02
  it
• 19:02
  yet
• 19:02
  another
• 19:03
  fumble
• 19:03
  and
• 19:04
  organizational
• 19:05
  debacle?
• 19:05
  Affectionately
• 19:06
  yours,
• 19:06
  a
• 19:06
  tortured
• 19:07
  New
• 19:07
  York
• 19:07
  Giants
• 19:07
  fan.
• 19:09
  I'm
• 19:09
  going
• 19:09
  to.
• 19:10
  I'm
• 19:10
  really
• 19:10
  glad
• 19:10
  you
• 19:11
  got
• 19:11
  this
• 19:11
  one,
• 19:11
  because
• 19:12
  I
• 19:12
  do
• 19:12
  not
• 19:12
  follow
• 19:13
  sports
• 19:13
  closely
• 19:13
  enough
• 19:14
  to
• 19:14
  know
• 19:14
  what
• 19:14
  the
• 19:14
  hell
• 19:14
  they're
• 19:15
  talking
• 19:15
  about.
• 19:16
  So,
• 19:16
  Chris,
• 19:17
  the
• 19:17
  floor
• 19:18
  is
• 19:18
  yours.
• 19:19
  Oh,
• 19:20
  man,
• 19:20
  that's
• 19:20
  such
• 19:20
  a
• 19:20
  great
• 19:20
  question.
• 19:21
  I
• 19:21
  love
• 19:21
  when
• 19:21
  they
• 19:21
  personalize
• 19:22
  the
• 19:22
  questions
• 19:22
  like
• 19:22
  that,
• 19:23
  too.
• 19:23
  From
• 19:23
  the
• 19:23
  tortured
• 19:24
  New
• 19:24
  York
• 19:24
  Giants
• 19:24
  fan
• 19:24
  that
• 19:25
  wrote
• 19:25
  it.
• 19:26
  All
• 19:26
  right.
• 19:27
  Sadly.
• 19:28
  And
• 19:28
  I
• 19:28
  think
• 19:29
  you
• 19:29
  know
• 19:29
  how
• 19:29
  to
• 19:29
  answer
• 19:29
  that
• 19:29
  question.
• 19:30
  I
• 19:30
  think.
• 19:30
  I
• 19:31
  think
• 19:31
  this
• 19:31
  is.
• 19:31
  That
• 19:31
  this
• 19:31
  is
• 19:32
  right
• 19:32
  for
• 19:32
  the
• 19:32
  consumers
• 19:33
  to
• 19:33
  take
• 19:33
  on.
• 19:33
  Really?
• 19:34
  I
• 19:34
  really
• 19:34
  do.
• 19:35
  Yeah.
• 19:35
  I'm
• 19:35
  curious
• 19:35
  what
• 19:35
  you
• 19:35
  Think
• 19:35
  too.
• 19:36
  But
• 19:36
  you
• 19:36
  know,
• 19:36
  retailers
• 19:37
  have
• 19:37
  borne
• 19:37
  the
• 19:37
  brunt
• 19:37
  of
• 19:38
  E
• 19:38
  commerce
• 19:38
  and
• 19:39
  all
• 19:39
  its
• 19:39
  additional
• 19:39
  costs
• 19:40
  for
• 19:40
  a
• 19:41
  long
• 19:41
  time
• 19:41
  now.
• 19:42
  And
• 19:42
  consumers
• 19:43
  are
• 19:43
  still
• 19:43
  loving
• 19:44
  E
• 19:44
  commerce.
• 19:44
  It's
• 19:44
  still
• 19:45
  growing,
• 19:45
  they're
• 19:45
  still
• 19:46
  demanding
• 19:46
  it
• 19:46
  even
• 19:46
  more.
• 19:47
  And
• 19:47
  so
• 19:47
  for
• 19:47
  the
• 19:48
  business
• 19:48
  model
• 19:48
  to
• 19:48
  work
• 19:49
  in
• 19:49
  the
• 19:49
  long
• 19:49
  run
• 19:49
  and
• 19:49
  to
• 19:49
  keep
• 19:50
  retailers
• 19:50
  in
• 19:50
  business,
• 19:51
  I
• 19:51
  think
• 19:51
  if
• 19:51
  this
• 19:52
  is
• 19:52
  an
• 19:52
  issue
• 19:52
  then,
• 19:53
  then
• 19:53
  yes,
• 19:53
  I
• 19:53
  think
• 19:54
  it
• 19:54
  only
• 19:54
  makes
• 19:54
  sense
• 19:54
  for
• 19:55
  the,
• 19:55
  for
• 19:55
  the
• 19:55
  consumers
• 19:56
  to
• 19:56
  bear
• 19:56
  the
• 19:56
  cost
• 19:57
  now.
• 19:57
  Of
• 19:57
  course,
• 19:57
  not
• 19:57
  every
• 19:58
  address
• 19:58
  is
• 19:58
  created
• 19:58
  equal.
• 19:59
  I
• 19:59
  understand
• 19:59
  that
• 19:59
  not
• 20:00
  everyone
• 20:00
  has
• 20:00
  the
• 20:00
  ability
• 20:00
  to
• 20:00
  afford
• 20:01
  porch
• 20:01
  piracy
• 20:02
  insurance,
• 20:02
  but
• 20:03
  I
• 20:03
  think
• 20:03
  this
• 20:03
  is
• 20:03
  a
• 20:04
  starting
• 20:04
  point
• 20:04
  and
• 20:04
  the
• 20:05
  model
• 20:05
  can
• 20:05
  still
• 20:06
  morph
• 20:06
  over
• 20:07
  time
• 20:07
  to
• 20:07
  be
• 20:07
  more
• 20:08
  democratic
• 20:08
  for
• 20:08
  everyone.
• 20:08
  But
• 20:09
  this
• 20:09
  is
• 20:09
  a
• 20:09
  good
• 20:09
  start.
• 20:09
  And
• 20:09
  there's
• 20:09
  other
• 20:10
  models
• 20:10
  to
• 20:11
  this
• 20:11
  as
• 20:11
  well,
• 20:12
  you
• 20:12
  know,
• 20:12
  that,
• 20:13
  that
• 20:13
  you,
• 20:14
  you
• 20:14
  can
• 20:14
  use
• 20:14
  here,
• 20:15
  you
• 20:15
  know,
• 20:15
  you
• 20:15
  know,
• 20:16
  depending
• 20:16
  on
• 20:17
  the
• 20:17
  degree
• 20:17
  of
• 20:18
  severity
• 20:18
  too.
• 20:18
  But
• 20:18
  this
• 20:19
  is
• 20:19
  the
• 20:19
  one
• 20:19
  that's
• 20:19
  been
• 20:19
  called
• 20:19
  out
• 20:20
  recently.
• 20:20
  So,
• 20:21
  so
• 20:21
  net
• 20:21
  net.
• 20:22
  So
• 20:22
  net
• 20:23
  net.
• 20:23
  To
• 20:23
  answer
• 20:23
  the
• 20:23
  question
• 20:24
  fully,
• 20:24
  I
• 20:24
  think
• 20:24
  this
• 20:25
  is
• 20:25
  clearly,
• 20:26
  clearly
• 20:26
  in
• 20:27
  bold
• 20:27
  capital
• 20:28
  letters
• 20:28
  and
• 20:29
  the
• 20:29
  best
• 20:29
  scene
• 20:29
  to
• 20:29
  come
• 20:30
  out
• 20:30
  of
• 20:30
  any
• 20:30
  New
• 20:31
  York
• 20:31
  giant,
• 20:31
  past
• 20:32
  or
• 20:32
  present
• 20:33
  this
• 20:33
  year.
• 20:34
  That
• 20:34
  is
• 20:34
  my
• 20:34
  statement.
• 20:35
  I
• 20:35
  have
• 20:35
  nothing
• 20:35
  to
• 20:36
  compare
• 20:36
  that
• 20:36
  to,
• 20:37
  so
• 20:37
  I'm
• 20:37
  going
• 20:37
  to
• 20:37
  have
• 20:37
  to
• 20:37
  take
• 20:38
  your
• 20:38
  word
• 20:38
  for
• 20:39
  it.
• 20:40
  But
• 20:40
  I
• 20:40
  do,
• 20:41
  I
• 20:41
  do
• 20:41
  agree
• 20:41
  with
• 20:42
  you
• 20:42
  that,
• 20:42
  you
• 20:42
  know,
• 20:43
  another
• 20:43
  survey
• 20:44
  that
• 20:44
  I
• 20:44
  saw
• 20:45
  in
• 20:45
  researching
• 20:46
  this
• 20:46
  was
• 20:46
  that,
• 20:46
  you
• 20:46
  know,
• 20:46
  it's
• 20:47
  $16
• 20:47
  billion
• 20:48
  of
• 20:48
  annual
• 20:49
  loss
• 20:49
  that
• 20:49
  retailers
• 20:50
  are
• 20:50
  facing
• 20:50
  because
• 20:50
  of
• 20:51
  poor
• 20:51
  piracy.
• 20:51
  And
• 20:52
  that's,
• 20:52
  it's
• 20:52
  just,
• 20:53
  it's
• 20:53
  too
• 20:53
  big
• 20:53
  of
• 20:53
  a
• 20:53
  number
• 20:54
  for
• 20:54
  retailers
• 20:55
  to
• 20:55
  try
• 20:56
  to,
• 20:56
  to
• 20:57
  cover
• 20:57
  off
• 20:57
  on.
• 20:58
  And
• 20:58
  so
• 20:58
  I
• 20:58
  do
• 20:58
  agree,
• 20:59
  I
• 20:59
  think
• 20:59
  the
• 20:59
  customers
• 20:59
  are
• 20:59
  going
• 21:00
  to
• 21:00
  end
• 21:00
  up
• 21:00
  paying
• 21:00
  for
• 21:00
  this
• 21:01
  no
• 21:01
  matter
• 21:01
  what.
• 21:02
  Now
• 21:03
  I
• 21:03
  am.
• 21:03
  And
• 21:03
  ultimately
• 21:04
  the
• 21:04
  customers
• 21:04
  pay
• 21:05
  anyway,
• 21:05
  no
• 21:05
  matter
• 21:05
  what.
• 21:06
  Right,
• 21:06
  Exactly.
• 21:07
  Exactly.
• 21:07
  Get
• 21:08
  right
• 21:08
  down
• 21:08
  to
• 21:08
  it.
• 21:09
  Exactly.
• 21:10
  I
• 21:10
  don't
• 21:10
  know
• 21:11
  though
• 21:11
  that
• 21:11
  I
• 21:12
  see
• 21:12
  this
• 21:12
  taking
• 21:12
  off.
• 21:13
  I
• 21:14
  think
• 21:14
  that
• 21:14
  we're
• 21:14
  going
• 21:14
  to
• 21:15
  see
• 21:15
  it
• 21:15
  actually.
• 21:17
  Other
• 21:17
  things
• 21:18
  happen.
• 21:18
  One,
• 21:19
  I
• 21:19
  think
• 21:19
  that
• 21:19
  we'll
• 21:19
  start
• 21:20
  to
• 21:20
  see
• 21:20
  retailers
• 21:21
  the
• 21:21
  same
• 21:21
  way
• 21:21
  that
• 21:21
  we're
• 21:22
  seeing
• 21:22
  changes
• 21:22
  to
• 21:23
  return
• 21:23
  policies
• 21:24
  where
• 21:24
  they're
• 21:24
  charging
• 21:25
  for
• 21:25
  returns.
• 21:26
  They're,
• 21:26
  you
• 21:27
  know,
• 21:27
  they're,
• 21:27
  they're
• 21:27
  including
• 21:28
  certain
• 21:28
  return
• 21:29
  restrictions.
• 21:30
  Especially
• 21:30
  when
• 21:30
  we
• 21:31
  start
• 21:31
  to
• 21:31
  look
• 21:31
  at
• 21:31
  these
• 21:31
  subscription
• 21:32
  programs
• 21:33
  where
• 21:33
  it's
• 21:33
  like,
• 21:33
  okay,
• 21:34
  you
• 21:34
  know,
• 21:34
  we
• 21:35
  cover
• 21:35
  as
• 21:35
  part
• 21:35
  of
• 21:35
  your
• 21:36
  subscription
• 21:36
  program.
• 21:36
  We'll
• 21:37
  cover,
• 21:37
  you
• 21:37
  know,
• 21:38
  any
• 21:38
  package
• 21:38
  theft
• 21:39
  that
• 21:39
  happens
• 21:40
  because
• 21:40
  they,
• 21:41
  the
• 21:41
  retailer
• 21:41
  gets
• 21:42
  the
• 21:42
  recurring
• 21:42
  revenue
• 21:43
  from
• 21:43
  the
• 21:43
  subscription
• 21:44
  program
• 21:44
  that
• 21:44
  might
• 21:44
  help
• 21:45
  offset
• 21:45
  that,
• 21:45
  that
• 21:46
  large
• 21:46
  line
• 21:47
  item
• 21:47
  of
• 21:47
  theft
• 21:48
  that's
• 21:48
  happening.
• 21:49
  But
• 21:50
  I
• 21:50
  like
• 21:50
  me
• 21:51
  as
• 21:51
  a
• 21:51
  consumer,
• 21:51
  I'm
• 21:52
  not
• 21:52
  paying
• 21:52
  for
• 21:52
  this
• 21:53
  coverage.
• 21:53
  There's
• 21:53
  just,
• 21:54
  I
• 21:54
  just,
• 21:54
  I
• 21:55
  could
• 21:55
  not
• 21:55
  see
• 21:55
  myself
• 21:56
  spending
• 21:56
  another
• 21:56
  $15
• 21:57
  a
• 21:58
  month
• 21:59
  in
• 21:59
  the
• 21:59
  event
• 22:00
  that,
• 22:00
  you
• 22:00
  know,
• 22:01
  three
• 22:01
  times
• 22:01
  a
• 22:01
  year
• 22:02
  I'd
• 22:02
  need
• 22:02
  this,
• 22:03
  this
• 22:03
  coverage,
• 22:03
  this.
• 22:04
  But
• 22:04
  I
• 22:04
  also
• 22:04
  haven't
• 22:05
  lost
• 22:05
  any
• 22:05
  major
• 22:06
  packages
• 22:06
  and
• 22:06
  haven't
• 22:07
  had
• 22:07
  to
• 22:07
  deal
• 22:07
  with
• 22:07
  the
• 22:08
  situation
• 22:08
  where,
• 22:09
  like,
• 22:09
  I'm
• 22:09
  out
• 22:10
  tons
• 22:10
  of
• 22:10
  money.
• 22:10
  So
• 22:11
  I
• 22:11
  think
• 22:11
  this
• 22:11
  might
• 22:11
  be
• 22:12
  like
• 22:12
  a,
• 22:12
  a
• 22:13
  situation
• 22:13
  where
• 22:14
  you
• 22:14
  don't
• 22:14
  buy
• 22:14
  it
• 22:14
  until
• 22:15
  it's
• 22:15
  happened
• 22:16
  to
• 22:16
  you
• 22:16
  or
• 22:16
  you
• 22:16
  need
• 22:16
  it.
• 22:17
  And
• 22:17
  I
• 22:17
  think
• 22:17
  that
• 22:18
  retailers
• 22:18
  will
• 22:19
  end
• 22:19
  up
• 22:19
  figuring
• 22:19
  out
• 22:19
  how
• 22:20
  to
• 22:20
  handle
• 22:20
  this
• 22:20
  with
• 22:20
  customers
• 22:21
  in
• 22:21
  their
• 22:21
  own
• 22:22
  ways.
• 22:22
  So.
• 22:23
  Yes.
• 22:23
  So
• 22:24
  I
• 22:24
  guess
• 22:24
  I'm
• 22:24
  not
• 22:24
  buying
• 22:25
  it.
• 22:25
  You're
• 22:26
  not
• 22:26
  buying
• 22:26
  it.
• 22:26
  So
• 22:26
  I
• 22:26
  got
• 22:27
  two,
• 22:27
  I
• 22:27
  got
• 22:27
  two,
• 22:27
  I
• 22:27
  got
• 22:28
  two
• 22:28
  points
• 22:28
  to
• 22:28
  this,
• 22:28
  I
• 22:28
  think
• 22:28
  one
• 22:29
  to
• 22:29
  the
• 22:29
  question
• 22:29
  today
• 22:29
  and
• 22:29
  Emory,
• 22:30
  is
• 22:30
  like
• 22:30
  the
• 22:30
  other
• 22:30
  option
• 22:31
  is
• 22:31
  you
• 22:31
  can
• 22:31
  still
• 22:31
  just
• 22:31
  go
• 22:31
  to
• 22:31
  the
• 22:32
  store.
• 22:32
  Right.
• 22:32
  In
• 22:32
  theory.
• 22:33
  Right.
• 22:33
  So
• 22:33
  like,
• 22:33
  you
• 22:33
  know,
• 22:34
  or
• 22:34
  pick
• 22:34
  it.
• 22:34
  Up
• 22:34
  at
• 22:34
  a
• 22:34
  location,
• 22:36
  right?
• 22:36
  Yes,
• 22:37
  pick
• 22:37
  it
• 22:37
  up.
• 22:37
  A
• 22:37
  secure
• 22:38
  location.
• 22:38
  My
• 22:39
  question
• 22:39
  for
• 22:39
  you
• 22:39
  though,
• 22:39
  and
• 22:39
  this
• 22:39
  is
• 22:39
  what
• 22:39
  I
• 22:39
  allude
• 22:40
  to
• 22:40
  in
• 22:40
  the
• 22:40
  other
• 22:40
  models
• 22:41
  too.
• 22:41
  Yeah.
• 22:42
  The
• 22:42
  other
• 22:42
  model
• 22:42
  that
• 22:42
  I've
• 22:43
  seen
• 22:43
  or
• 22:43
  talked
• 22:43
  to
• 22:43
  people
• 22:44
  about
• 22:44
  is
• 22:44
  the
• 22:44
  model
• 22:44
  that's
• 22:45
  akin
• 22:45
  to
• 22:45
  like
• 22:45
  when
• 22:45
  you
• 22:46
  book
• 22:46
  an
• 22:46
  airline
• 22:47
  ticket
• 22:47
  and
• 22:47
  it
• 22:47
  says,
• 22:47
  do
• 22:48
  you
• 22:48
  want
• 22:48
  flight
• 22:48
  insurance
• 22:49
  at
• 22:49
  your.
• 22:49
  Yes.
• 22:49
  At
• 22:50
  the
• 22:50
  point
• 22:50
  of
• 22:50
  purchase.
• 22:51
  Like,
• 22:52
  do
• 22:52
  you
• 22:52
  think
• 22:52
  that
• 22:53
  is
• 22:53
  something
• 22:53
  you
• 22:53
  could
• 22:53
  see
• 22:53
  yourself
• 22:54
  doing?
• 22:54
  Because
• 22:54
  you
• 22:54
  wouldn't
• 22:55
  want
• 22:55
  it
• 22:55
  all
• 22:55
  the
• 22:55
  time.
• 22:55
  You
• 22:56
  want
• 22:56
  to,
• 22:56
  want
• 22:56
  to
• 22:56
  pay
• 22:56
  monthly,
• 22:56
  but
• 22:57
  maybe
• 22:57
  for
• 22:57
  a
• 22:57
  specific
• 22:58
  item,
• 22:58
  like
• 22:58
  a
• 22:59
  big
• 22:59
  screen
• 23:00
  television.
• 23:00
  Yep.
• 23:01
  Would
• 23:01
  you
• 23:01
  see.
• 23:01
  You
• 23:02
  know,
• 23:02
  you
• 23:02
  could
• 23:02
  see
• 23:02
  yourself
• 23:03
  doing
• 23:03
  that
• 23:03
  though,
• 23:04
  for
• 23:04
  sure.
• 23:04
  Like,
• 23:05
  I
• 23:05
  think
• 23:05
  that's
• 23:05
  the
• 23:06
  difference
• 23:06
  here.
• 23:06
  And
• 23:07
  that
• 23:07
  gets
• 23:07
  back
• 23:07
  to
• 23:07
  like
• 23:08
  what
• 23:08
  I
• 23:08
  think
• 23:08
  we're
• 23:08
  going
• 23:08
  to
• 23:08
  start
• 23:09
  to
• 23:09
  see
• 23:09
  retailers
• 23:09
  doing
• 23:10
  like
• 23:10
  Cozy
• 23:10
  Earth,
• 23:11
  it's
• 23:11
  one
• 23:11
  of
• 23:11
  my
• 23:11
  favorite
• 23:12
  brands
• 23:12
  and
• 23:13
  they,
• 23:14
  they
• 23:14
  automatically
• 23:15
  elect
• 23:15
  for
• 23:15
  you
• 23:15
  to
• 23:16
  pay
• 23:16
  $8
• 23:16
  for
• 23:17
  insurance
• 23:17
  in
• 23:17
  case
• 23:18
  your,
• 23:18
  your
• 23:18
  package
• 23:19
  gets
• 23:19
  stolen
• 23:20
  or
• 23:20
  something
• 23:20
  happens
• 23:21
  in
• 23:21
  transit.
• 23:21
  So
• 23:22
  you
• 23:22
  have
• 23:22
  to
• 23:22
  like,
• 23:22
  as,
• 23:23
  as
• 23:23
  the
• 23:23
  purchaser,
• 23:24
  you
• 23:24
  have
• 23:24
  to
• 23:24
  go
• 23:24
  and
• 23:25
  unselect
• 23:26
  that
• 23:26
  if
• 23:26
  you
• 23:26
  don't
• 23:26
  want
• 23:26
  the
• 23:27
  coverage.
• 23:27
  And
• 23:28
  so
• 23:28
  I
• 23:28
  think
• 23:28
  that
• 23:29
  that
• 23:29
  makes
• 23:29
  total
• 23:29
  sense.
• 23:30
  Or
• 23:30
  in
• 23:30
  that
• 23:30
  case,
• 23:30
  you
• 23:30
  know,
• 23:31
  you
• 23:31
  give
• 23:31
  people
• 23:31
  the
• 23:31
  option
• 23:31
  to
• 23:32
  pick
• 23:32
  up
• 23:32
  in
• 23:32
  store
• 23:32
  so
• 23:33
  that
• 23:33
  they're
• 23:33
  not
• 23:33
  having
• 23:34
  something
• 23:34
  of
• 23:34
  high
• 23:34
  value
• 23:35
  sitting
• 23:35
  outside
• 23:35
  on
• 23:35
  their
• 23:36
  porch.
• 23:36
  But
• 23:36
  I,
• 23:37
  so
• 23:37
  that
• 23:37
  makes
• 23:38
  sense
• 23:38
  to
• 23:38
  me.
• 23:38
  I,
• 23:39
  I
• 23:39
  just,
• 23:39
  I'm
• 23:39
  not,
• 23:40
  I'm
• 23:40
  not
• 23:40
  paying
• 23:41
  for
• 23:41
  extra
• 23:41
  coverage
• 23:42
  in,
• 23:43
  in
• 23:43
  this
• 23:43
  situation.
• 23:44
  I
• 23:44
  just,
• 23:44
  I
• 23:44
  still
• 23:45
  don't
• 23:45
  see
• 23:45
  myself
• 23:46
  doing
• 23:46
  that.
• 23:46
  I
• 23:46
  just,
• 23:47
  I
• 23:47
  change
• 23:47
  how,
• 23:48
  how
• 23:48
  I
• 23:48
  pick
• 23:48
  up
• 23:48
  the
• 23:48
  item
• 23:49
  or
• 23:49
  how
• 23:49
  I
• 23:49
  collect
• 23:49
  the
• 23:50
  item.
• 23:50
  That's
• 23:51
  really
• 23:51
  interesting.
• 23:51
  So
• 23:51
  for
• 23:51
  you,
• 23:52
  the
• 23:52
  consumer
• 23:52
  still
• 23:52
  pays.
• 23:53
  You
• 23:53
  just
• 23:53
  don't
• 23:53
  like
• 23:54
  this
• 23:54
  model
• 23:54
  that
• 23:55
  Porch
• 23:55
  Pals
• 23:55
  is
• 23:55
  putting
• 23:55
  out
• 23:56
  there
• 23:56
  that's
• 23:56
  basically
• 23:56
  what
• 23:56
  you're
• 23:57
  saying.
• 23:57
  Okay.
• 23:58
  Right.
• 23:58
  Or
• 23:58
  I
• 23:58
  mean,
• 23:59
  I
• 23:59
  also
• 23:59
  think
• 23:59
  that
• 23:59
  you
• 24:00
  look
• 24:00
  at,
• 24:00
  like,
• 24:00
  even
• 24:00
  headlines
• 24:01
  this
• 24:01
  week
• 24:01
  that
• 24:01
  came
• 24:02
  out
• 24:02
  like
• 24:02
  Best
• 24:02
  Buy,
• 24:03
  who's
• 24:03
  like,
• 24:03
  working
• 24:04
  now
• 24:04
  more
• 24:04
  closely
• 24:05
  on
• 24:05
  getting
• 24:05
  targeted
• 24:06
  drop
• 24:06
  off
• 24:07
  windows
• 24:07
  where
• 24:07
  you
• 24:07
  can
• 24:07
  elect,
• 24:08
  like,
• 24:08
  I
• 24:08
  think
• 24:09
  it's,
• 24:09
  it's
• 24:09
  going
• 24:09
  to
• 24:10
  fall
• 24:10
  on
• 24:10
  the
• 24:10
  retailers
• 24:11
  to
• 24:11
  give
• 24:11
  customers
• 24:12
  a
• 24:12
  myriad
• 24:12
  of
• 24:13
  options
• 24:13
  of
• 24:13
  how
• 24:14
  they
• 24:14
  get
• 24:14
  their
• 24:14
  things
• 24:14
  before
• 24:15
  they
• 24:15
  start,
• 24:15
  you
• 24:16
  know,
• 24:16
  before
• 24:16
  we
• 24:16
  start
• 24:16
  to
• 24:16
  see
• 24:17
  customers
• 24:17
  really
• 24:17
  roll
• 24:18
  over
• 24:18
  and
• 24:18
  start
• 24:18
  pay
• 24:18
  a
• 24:19
  $15
• 24:19
  a
• 24:19
  month
• 24:20
  fee.
• 24:20
  Yeah,
• 24:21
  I
• 24:21
  think
• 24:21
  I'm
• 24:21
  with
• 24:21
  you.
• 24:21
  I
• 24:22
  think
• 24:22
  I
• 24:22
  like
• 24:22
  that.
• 24:23
  The
• 24:23
  design
• 24:23
  of
• 24:23
  that
• 24:24
  model
• 24:24
  a
• 24:24
  little
• 24:24
  bit
• 24:24
  better
• 24:25
  as
• 24:25
  well.
• 24:25
  All
• 24:25
  right.
• 24:26
  And
• 24:26
  well,
• 24:26
  let's
• 24:26
  bring
• 24:27
  Brooke
• 24:27
  onto
• 24:27
  today's
• 24:28
  podcast.
• 24:30
  Joining
• 24:30
  us
• 24:30
  now
• 24:31
  for
• 24:31
  five
• 24:31
  insightful
• 24:32
  minutes
• 24:32
  is
• 24:32
  Brooke
• 24:33
  Chambers,
• 24:33
  the
• 24:33
  director
• 24:33
  of
• 24:34
  digital
• 24:34
  marketplaces
• 24:35
  at
• 24:35
  Kroger
• 24:36
  to
• 24:36
  share
• 24:36
  her
• 24:36
  expertise
• 24:37
  on
• 24:37
  just
• 24:38
  that
• 24:38
  topic,
• 24:39
  marketplaces.
• 24:40
  Brooke,
• 24:41
  your
• 24:41
  background
• 24:42
  is
• 24:42
  very
• 24:42
  interesting.
• 24:43
  So
• 24:43
  let's
• 24:43
  start
• 24:43
  off
• 24:43
  by
• 24:43
  having
• 24:44
  you
• 24:44
  share
• 24:44
  a
• 24:44
  little
• 24:44
  bit
• 24:44
  about
• 24:45
  yourself.
• 24:45
  I
• 24:46
  have
• 24:46
  been
• 24:46
  in
• 24:46
  marketplaces
• 24:47
  since
• 24:47
  2013.
• 24:48
  It's
• 24:49
  an
• 24:49
  exciting
• 24:50
  time
• 24:50
  for
• 24:51
  me.
• 24:51
  It's
• 24:52
  over
• 24:52
  a
• 24:52
  decade.
• 24:54
  I
• 24:54
  started
• 24:54
  my
• 24:55
  retail
• 24:55
  career
• 24:56
  at
• 24:56
  Sears
• 24:57
  and
• 24:57
  spent
• 24:58
  some
• 24:58
  time
• 24:58
  at
• 24:58
  Walmart
• 25:00
  at
• 25:00
  Kroger
• 25:01
  now.
• 25:01
  So
• 25:02
  it's
• 25:02
  really
• 25:02
  exciting.
• 25:03
  A
• 25:03
  little
• 25:03
  bit
• 25:04
  about
• 25:05
  the
• 25:05
  journey
• 25:05
  from
• 25:06
  a
• 25:06
  company
• 25:06
  perspective
• 25:07
  and
• 25:09
  managed
• 25:10
  and
• 25:11
  worked
• 25:11
  in
• 25:11
  a
• 25:11
  variety
• 25:12
  of
• 25:12
  different
• 25:12
  facets
• 25:12
  in
• 25:13
  marketplaces,
• 25:13
  which
• 25:14
  is
• 25:14
  exciting.
• 25:14
  So
• 25:14
  that
• 25:15
  depth
• 25:15
  of
• 25:15
  knowledge
• 25:15
  and
• 25:16
  experience,
• 25:16
  experiences
• 25:17
  there.
• 25:17
  And
• 25:18
  I'm
• 25:18
  also
• 25:18
  a
• 25:18
  student
• 25:19
  of
• 25:19
  retail,
• 25:19
  so
• 25:20
  I
• 25:20
  appreciate
• 25:21
  marketplaces
• 25:22
  and
• 25:23
  the
• 25:23
  representation
• 25:24
  that
• 25:24
  it
• 25:24
  gives
• 25:25
  in
• 25:25
  the
• 25:25
  space
• 25:25
  of
• 25:26
  retail,
• 25:26
  both
• 25:26
  online
• 25:27
  and
• 25:27
  in
• 25:28
  stores.
• 25:28
  Brooke,
• 25:28
  let's
• 25:29
  get
• 25:29
  started
• 25:29
  with
• 25:29
  this.
• 25:30
  Give
• 25:30
  us
• 25:30
  the
• 25:30
  lay
• 25:30
  of
• 25:30
  the
• 25:31
  land.
• 25:31
  What's
• 25:31
  the
• 25:31
  current
• 25:32
  state
• 25:32
  of
• 25:33
  platforms
• 25:34
  and
• 25:34
  marketplaces?
• 25:35
  We
• 25:35
  are
• 25:36
  now
• 25:36
  at
• 25:36
  a
• 25:36
  space
• 25:37
  where
• 25:38
  platforms
• 25:39
  and
• 25:39
  marketplaces
• 25:40
  are
• 25:40
  partners.
• 25:41
  And
• 25:41
  it's
• 25:41
  so
• 25:41
  synergy.
• 25:42
  It's
• 25:43
  so
• 25:43
  much
• 25:43
  synergy
• 25:43
  between
• 25:44
  the
• 25:44
  two
• 25:44
  of
• 25:44
  them.
• 25:45
  If
• 25:46
  you
• 25:46
  go
• 25:46
  back,
• 25:47
  you
• 25:47
  know,
• 25:47
  to
• 25:47
  2013,
• 25:49
  you
• 25:49
  know,
• 25:49
  when
• 25:50
  I
• 25:50
  started
• 25:50
  in
• 25:50
  marketplaces,
• 25:51
  it
• 25:51
  was
• 25:51
  a
• 25:51
  seller
• 25:52
  acquisition
• 25:52
  and
• 25:53
  business
• 25:53
  development,
• 25:54
  really
• 25:54
  funnel.
• 25:55
  And
• 25:55
  now
• 25:55
  it's
• 25:56
  so
• 25:56
  much
• 25:56
  more
• 25:56
  than
• 25:57
  that.
• 25:57
  You
• 25:57
  have
• 25:58
  a
• 25:58
  partner,
• 25:59
  a
• 25:59
  consultant,
• 26:00
  someone
• 26:00
  to
• 26:00
  walk
• 26:00
  you
• 26:01
  through
• 26:01
  that
• 26:01
  journey,
• 26:01
  both
• 26:02
  from
• 26:02
  a
• 26:02
  technical
• 26:03
  standpoint,
• 26:03
  but
• 26:04
  it's
• 26:04
  also
• 26:04
  helping
• 26:05
  usher
• 26:05
  in
• 26:05
  that
• 26:06
  seller
• 26:06
  experience
• 26:07
  component
• 26:08
  at
• 26:08
  the
• 26:08
  same
• 26:08
  time.
• 26:09
  That's
• 26:09
  why
• 26:10
  you
• 26:10
  see
• 26:10
  so
• 26:10
  many
• 26:11
  new
• 26:11
  marketplaces
• 26:12
  going
• 26:12
  the
• 26:12
  route
• 26:12
  of
• 26:13
  a
• 26:13
  platform
• 26:13
  platform.
• 26:14
  And
• 26:14
  Miracle
• 26:15
  has
• 26:15
  done
• 26:15
  a
• 26:16
  phenomenal
• 26:16
  job.
• 26:17
  Adrian
• 26:18
  and
• 26:18
  team
• 26:18
  with
• 26:19
  how
• 26:19
  they're
• 26:19
  articulating
• 26:20
  that
• 26:20
  message
• 26:21
  with
• 26:22
  Miracle.
• 26:22
  Right.
• 26:22
  It's
• 26:23
  other,
• 26:23
  you
• 26:23
  know,
• 26:24
  platforms
• 26:25
  in
• 26:25
  the
• 26:25
  space,
• 26:26
  but
• 26:26
  they're
• 26:26
  doing
• 26:27
  such
• 26:27
  a
• 26:27
  phenomenal
• 26:28
  job.
• 26:28
  But
• 26:28
  it's
• 26:29
  going
• 26:29
  to
• 26:29
  continue
• 26:29
  to
• 26:29
  get
• 26:30
  interesting.
• 26:30
  And
• 26:31
  I
• 26:31
  think
• 26:31
  that's
• 26:31
  why
• 26:31
  you've
• 26:32
  seen
• 26:32
  the
• 26:32
  shift
• 26:32
  of
• 26:33
  so
• 26:33
  many
• 26:34
  of
• 26:34
  the
• 26:34
  more
• 26:34
  new
• 26:35
  emerging
• 26:35
  marketplaces
• 26:36
  in
• 26:36
  the
• 26:37
  United
• 26:37
  States,
• 26:37
  specifically
• 26:38
  and
• 26:39
  globally
• 26:39
  have
• 26:40
  been
• 26:40
  going
• 26:40
  the
• 26:40
  platform
• 26:41
  route
• 26:41
  for
• 26:42
  that
• 26:42
  reason.
• 26:42
  So,
• 26:42
  yeah,
• 26:42
  and
• 26:43
  Adrian,
• 26:43
  the
• 26:43
  CEO
• 26:43
  of
• 26:44
  Miracle.
• 26:44
  So
• 26:44
  I'm
• 26:45
  curious
• 26:45
  because,
• 26:46
  you
• 26:46
  know,
• 26:46
  you've
• 26:46
  been
• 26:46
  in,
• 26:46
  you've
• 26:47
  been
• 26:47
  in
• 26:47
  retail
• 26:47
  a
• 26:47
  long
• 26:47
  time.
• 26:47
  You've
• 26:48
  been
• 26:48
  in
• 26:48
  digital
• 26:48
  commerce
• 26:48
  a
• 26:49
  long
• 26:49
  time.
• 26:49
  You
• 26:49
  know,
• 26:50
  retailers
• 26:50
  can.
• 26:50
  There's
• 26:51
  a
• 26:51
  lot
• 26:51
  of
• 26:51
  different
• 26:51
  investment
• 26:52
  opportunities
• 26:53
  in
• 26:53
  digital
• 26:53
  commerce,
• 26:54
  particularly.
• 26:54
  So
• 26:55
  when
• 26:55
  you
• 26:55
  think
• 26:55
  about
• 26:55
  it,
• 26:56
  why,
• 26:56
  compared
• 26:56
  to
• 26:57
  other
• 26:57
  investments
• 26:58
  in
• 26:58
  digital
• 26:58
  commerce,
• 26:59
  what
• 26:59
  is
• 26:59
  the
• 26:59
  value
• 26:59
  that
• 26:59
  a
• 27:00
  marketplace
• 27:00
  brings?
• 27:01
  Why
• 27:01
  should
• 27:01
  retailers
• 27:01
  invest
• 27:02
  there?
• 27:02
  You
• 27:02
  think,
• 27:03
  one,
• 27:03
  it's
• 27:04
  customer
• 27:04
  retention.
• 27:06
  It
• 27:06
  is
• 27:06
  the
• 27:07
  stickiness
• 27:07
  both
• 27:08
  offline
• 27:09
  and
• 27:11
  online.
• 27:12
  And
• 27:12
  when
• 27:12
  you
• 27:13
  think
• 27:13
  about
• 27:13
  it,
• 27:13
  that
• 27:14
  offline
• 27:14
  component
• 27:15
  isn't
• 27:15
  talked
• 27:15
  about
• 27:16
  enough
• 27:16
  about,
• 27:17
  you
• 27:17
  know,
• 27:18
  the
• 27:18
  marketplaces
• 27:19
  who
• 27:19
  have
• 27:20
  fully
• 27:21
  scaled
• 27:21
  and
• 27:21
  said,
• 27:22
  hey,
• 27:22
  we're
• 27:22
  going
• 27:22
  to
• 27:23
  bring
• 27:23
  the
• 27:23
  customer
• 27:23
  to
• 27:23
  the
• 27:24
  store
• 27:24
  to
• 27:24
  keep
• 27:24
  that
• 27:24
  experience
• 27:25
  tight
• 27:26
  with
• 27:26
  returns.
• 27:28
  Just
• 27:28
  as
• 27:28
  an
• 27:28
  example.
• 27:29
  Think
• 27:29
  about
• 27:30
  it.
• 27:30
  You
• 27:30
  have
• 27:30
  a
• 27:30
  customer
• 27:31
  walking
• 27:31
  in
• 27:31
  the
• 27:31
  door
• 27:32
  and
• 27:32
  they
• 27:33
  may
• 27:33
  do
• 27:33
  a
• 27:33
  return,
• 27:34
  but
• 27:34
  they're
• 27:34
  going
• 27:34
  to
• 27:35
  walk
• 27:35
  back
• 27:35
  and
• 27:36
  figure
• 27:36
  out,
• 27:37
  man,
• 27:37
  I
• 27:37
  may
• 27:38
  need
• 27:38
  to
• 27:38
  get
• 27:38
  X
• 27:39
  item
• 27:39
  for
• 27:39
  my
• 27:40
  home
• 27:40
  or
• 27:40
  whatever
• 27:41
  that
• 27:41
  is.
• 27:41
  So
• 27:41
  that
• 27:42
  that
• 27:42
  whole
• 27:42
  synergy
• 27:43
  is
• 27:44
  there
• 27:44
  and
• 27:45
  really
• 27:45
  it's
• 27:46
  a
• 27:46
  fight
• 27:46
  for
• 27:46
  the
• 27:46
  customer
• 27:47
  right
• 27:47
  now.
• 27:47
  Right?
• 27:48
  Everyone
• 27:48
  going
• 27:49
  into
• 27:49
  marketplaces
• 27:50
  is
• 27:50
  how
• 27:50
  do
• 27:50
  I
• 27:51
  keep
• 27:51
  my
• 27:51
  customer,
• 27:52
  how
• 27:52
  do
• 27:52
  I
• 27:52
  expand
• 27:53
  my
• 27:53
  offering?
• 27:53
  Right?
• 27:54
  And
• 27:55
  that
• 27:55
  is
• 27:55
  the
• 27:55
  key.
• 27:56
  And
• 27:56
  that's
• 27:56
  why
• 27:57
  it's
• 27:57
  such
• 27:57
  an
• 27:57
  important
• 27:58
  component
• 27:59
  to
• 27:59
  any
• 27:59
  online
• 28:00
  strategy
• 28:01
  right
• 28:01
  now.
• 28:01
  Anyone
• 28:02
  in
• 28:02
  retail
• 28:03
  entering
• 28:04
  that
• 28:04
  space
• 28:05
  understands
• 28:05
  that.
• 28:06
  Well,
• 28:07
  Brooke,
• 28:07
  with
• 28:07
  the
• 28:07
  fight
• 28:07
  for
• 28:08
  the
• 28:08
  customer
• 28:08
  going
• 28:08
  on
• 28:08
  right
• 28:09
  now,
• 28:09
  what
• 28:09
  advice
• 28:10
  do
• 28:10
  you
• 28:10
  have
• 28:10
  for
• 28:11
  other
• 28:11
  e
• 28:11
  commerce
• 28:11
  leaders
• 28:12
  who
• 28:12
  are
• 28:12
  kind
• 28:12
  of
• 28:12
  considering
• 28:13
  a
• 28:13
  marketplace
• 28:14
  platform
• 28:14
  model
• 28:15
  right
• 28:15
  now
• 28:15
  to
• 28:16
  accelerate
• 28:16
  their
• 28:16
  growth
• 28:17
  and
• 28:17
  reach
• 28:17
  those
• 28:17
  customers?
• 28:18
  Do
• 28:18
  it.
• 28:21
  Do
• 28:21
  it.
• 28:22
  There's
• 28:22
  no
• 28:23
  question
• 28:23
  it's
• 28:24
  such
• 28:24
  an
• 28:24
  important
• 28:26
  facet
• 28:27
  of
• 28:27
  any
• 28:27
  retailer
• 28:28
  strategy
• 28:29
  right
• 28:29
  now
• 28:29
  because
• 28:29
  it
• 28:30
  is
• 28:30
  low
• 28:30
  investment,
• 28:32
  high
• 28:32
  profit,
• 28:33
  and
• 28:34
  the
• 28:34
  fight
• 28:34
  for
• 28:34
  the
• 28:34
  customer
• 28:35
  is
• 28:35
  going
• 28:35
  to
• 28:35
  win
• 28:36
  as
• 28:36
  long
• 28:36
  as
• 28:36
  you're
• 28:36
  keeping
• 28:37
  that
• 28:37
  customer
• 28:37
  experience
• 28:38
  tight
• 28:39
  and
• 28:39
  really
• 28:41
  understanding
• 28:41
  the
• 28:42
  ethos
• 28:42
  of
• 28:42
  your
• 28:42
  customer
• 28:43
  while
• 28:43
  you're
• 28:43
  going
• 28:43
  down
• 28:44
  that
• 28:44
  path.
• 28:45
  So
• 28:45
  it's
• 28:46
  not
• 28:46
  really
• 28:46
  a
• 28:46
  question
• 28:47
  about
• 28:48
  should
• 28:48
  you
• 28:48
  do
• 28:48
  it,
• 28:49
  you
• 28:49
  should
• 28:49
  do
• 28:49
  it.
• 28:50
  And
• 28:50
  I
• 28:51
  think
• 28:51
  a
• 28:51
  lot
• 28:51
  we're
• 28:52
  starting
• 28:52
  to
• 28:52
  see
• 28:52
  that
• 28:52
  in
• 28:52
  the
• 28:53
  space
• 28:53
  and.
• 28:53
  There'S
• 28:54
  so
• 28:54
  many
• 28:54
  areas
• 28:54
  it's
• 28:55
  still
• 28:55
  expanding
• 28:55
  into.
• 28:55
  Like,
• 28:55
  we
• 28:55
  haven't
• 28:56
  even
• 28:56
  touched
• 28:56
  on
• 28:56
  the
• 28:56
  retail
• 28:57
  media
• 28:57
  aspect
• 28:57
  as
• 28:58
  well.
• 28:58
  So
• 28:58
  I
• 28:58
  want
• 28:58
  to
• 28:59
  get
• 28:59
  you
• 28:59
  out
• 28:59
  here
• 28:59
  on
• 28:59
  this.
• 29:00
  What
• 29:00
  are
• 29:01
  your
• 29:01
  thoughts
• 29:01
  on
• 29:01
  the
• 29:01
  future?
• 29:01
  Like,
• 29:02
  how
• 29:02
  do
• 29:02
  you
• 29:02
  think
• 29:02
  marketplaces
• 29:03
  are
• 29:03
  going
• 29:03
  to
• 29:04
  continue
• 29:04
  to
• 29:04
  evolve?
• 29:05
  I
• 29:05
  think
• 29:05
  about
• 29:06
  social
• 29:06
  selling,
• 29:07
  you
• 29:07
  think
• 29:07
  about
• 29:08
  TikTok
• 29:08
  and
• 29:08
  what
• 29:09
  they're
• 29:09
  doing
• 29:09
  right
• 29:10
  now
• 29:10
  is
• 29:10
  really
• 29:11
  interesting.
• 29:12
  I
• 29:12
  think
• 29:12
  the
• 29:12
  interesting
• 29:13
  debate
• 29:13
  between
• 29:14
  TEMU
• 29:15
  and
• 29:15
  what
• 29:15
  Amazon
• 29:16
  is
• 29:16
  doing
• 29:16
  to
• 29:16
  fight
• 29:16
  for
• 29:16
  that
• 29:17
  lower
• 29:18
  price
• 29:19
  point
• 29:19
  apparel
• 29:20
  customer
• 29:20
  is
• 29:21
  really
• 29:21
  interesting
• 29:22
  as
• 29:22
  well.
• 29:23
  But
• 29:23
  I
• 29:24
  also
• 29:24
  think
• 29:24
  that
• 29:24
  it's
• 29:25
  going
• 29:25
  to
• 29:25
  continue
• 29:25
  to
• 29:26
  evolve
• 29:26
  into
• 29:27
  new
• 29:27
  categories
• 29:29
  specifically
• 29:30
  with
• 29:31
  retailers
• 29:32
  who
• 29:32
  were
• 29:33
  online
• 29:33
  and
• 29:34
  offline
• 29:34
  with
• 29:34
  brick
• 29:34
  and
• 29:34
  mortar
• 29:35
  presence
• 29:35
  that
• 29:36
  could
• 29:36
  expand
• 29:37
  and
• 29:37
  do
• 29:37
  so
• 29:37
  much
• 29:38
  more.
• 29:39
  Like
• 29:39
  David.
• 29:39
  David's
• 29:40
  Bridal
• 29:40
  is
• 29:40
  a
• 29:41
  great
• 29:41
  example.
• 29:41
  I
• 29:41
  just
• 29:42
  think
• 29:42
  that's
• 29:42
  a
• 29:42
  really
• 29:42
  interesting
• 29:43
  space.
• 29:43
  It
• 29:43
  would
• 29:44
  be
• 29:44
  really
• 29:45
  interesting
• 29:46
  to
• 29:46
  see
• 29:46
  if
• 29:46
  they
• 29:46
  were
• 29:46
  to
• 29:47
  go
• 29:47
  into
• 29:47
  the
• 29:47
  marketplace
• 29:48
  space
• 29:49
  because
• 29:49
  I
• 29:49
  think
• 29:49
  it
• 29:49
  would
• 29:50
  be
• 29:50
  amazing.
• 29:51
  And
• 29:51
  then
• 29:53
  it's
• 29:53
  going
• 29:53
  to
• 29:53
  continue
• 29:54
  to
• 29:54
  evolve
• 29:54
  just
• 29:54
  using
• 29:54
  them
• 29:55
  as
• 29:55
  an
• 29:55
  example
• 29:55
  because
• 29:55
  Bridal
• 29:56
  is
• 29:56
  so
• 29:57
  specific.
• 29:57
  But,
• 29:58
  but
• 29:59
  I
• 29:59
  think
• 29:59
  it's
• 29:59
  going
• 29:59
  to
• 29:59
  continue
• 30:00
  to
• 30:00
  bridge
• 30:01
  the
• 30:01
  gap
• 30:01
  with
• 30:03
  online
• 30:04
  offline
• 30:05
  social
• 30:05
  selling.
• 30:06
  And
• 30:06
  listen,
• 30:07
  the
• 30:07
  United
• 30:07
  States
• 30:08
  specifically,
• 30:08
  we
• 30:08
  have
• 30:09
  a
• 30:09
  new
• 30:09
  generation
• 30:10
  that's
• 30:10
  about
• 30:10
  to
• 30:11
  evolve
• 30:11
  into
• 30:12
  a
• 30:12
  more
• 30:13
  mature
• 30:13
  spender
• 30:14
  and
• 30:14
  their
• 30:15
  whole
• 30:15
  mindset
• 30:15
  is
• 30:16
  really
• 30:16
  different
• 30:17
  towards
• 30:17
  shopping.
• 30:18
  So
• 30:18
  it's
• 30:19
  going
• 30:19
  to
• 30:19
  continue
• 30:19
  to
• 30:20
  evolve
• 30:20
  as
• 30:20
  retail
• 30:21
  evolves,
• 30:21
  but
• 30:22
  it
• 30:22
  will
• 30:22
  be
• 30:22
  a
• 30:22
  staple
• 30:23
  in
• 30:24
  retail
• 30:24
  strategies
• 30:25
  for
• 30:25
  the
• 30:26
  very
• 30:26
  long
• 30:26
  term.
• 30:27
  Brooke,
• 30:27
  that
• 30:27
  was
• 30:28
  great.
• 30:28
  Thanks
• 30:28
  so
• 30:28
  much.
• 30:29
  All
• 30:30
  right.
• 30:30
  And
• 30:30
  I,
• 30:30
  and
• 30:30
  I
• 30:31
  really
• 30:31
  enjoyed
• 30:31
  that
• 30:31
  conversation
• 30:32
  with
• 30:32
  Brooke
• 30:32
  and
• 30:33
  I
• 30:33
  got
• 30:33
  to
• 30:33
  tell
• 30:33
  you,
• 30:33
  and
• 30:34
  too
• 30:34
  I've
• 30:34
  been
• 30:34
  getting
• 30:35
  inspired
• 30:35
  by
• 30:36
  all
• 30:36
  kinds
• 30:36
  of
• 30:36
  conversations
• 30:37
  we've
• 30:37
  been
• 30:37
  having
• 30:38
  about
• 30:38
  marketplaces
• 30:39
  recently.
• 30:39
  And
• 30:39
  so
• 30:39
  I
• 30:40
  also
• 30:40
  decided.
• 30:41
  News
• 30:41
  flash
• 30:42
  everyone.
• 30:42
  I
• 30:42
  decided
• 30:42
  to
• 30:43
  write
• 30:43
  a
• 30:43
  manifesto
• 30:44
  and
• 30:44
  I'm
• 30:44
  calling
• 30:45
  it.
• 30:45
  Oh
• 30:45
  my
• 30:45
  God,
• 30:45
  the
• 30:46
  Marketplace
• 30:46
  Manifesto.
• 30:48
  How
• 30:48
  much
• 30:48
  time
• 30:48
  do
• 30:48
  we
• 30:48
  need
• 30:49
  for
• 30:49
  this
• 30:49
  manifesto?
• 30:50
  Give
• 30:50
  us
• 30:51
  estimated
• 30:51
  article
• 30:52
  read
• 30:52
  time.
• 30:53
  Here
• 30:53
  it
• 30:53
  is.
• 30:53
  It's
• 30:54
  actually
• 30:54
  a
• 30:54
  pretty
• 30:54
  quick
• 30:54
  read
• 30:55
  given
• 30:55
  you
• 30:55
  know,
• 30:55
  my
• 30:56
  normal
• 30:56
  article
• 30:56
  length.
• 30:57
  But,
• 30:57
  but
• 30:57
  yeah,
• 30:58
  I
• 30:58
  wrote
• 30:58
  it.
• 30:58
  I
• 30:58
  wrote
• 30:59
  an
• 30:59
  actual
• 30:59
  manifesto
• 31:00
  for
• 31:00
  all
• 31:00
  e
• 31:00
  commerce
• 31:01
  leaders
• 31:01
  that
• 31:01
  they
• 31:01
  can
• 31:02
  share
• 31:02
  with
• 31:02
  their
• 31:02
  bosses
• 31:03
  to
• 31:04
  help
• 31:04
  push
• 31:04
  through
• 31:04
  chains
• 31:05
  for
• 31:05
  all
• 31:05
  those
• 31:05
  that
• 31:05
  have
• 31:05
  being
• 31:06
  beating
• 31:06
  their
• 31:07
  heads
• 31:07
  against
• 31:07
  the
• 31:07
  wall
• 31:08
  to
• 31:08
  expand
• 31:09
  their
• 31:09
  assortment
• 31:09
  and
• 31:10
  keep
• 31:10
  running
• 31:10
  against
• 31:10
  online
• 31:11
  traditional
• 31:11
  merchants
• 31:12
  that
• 31:12
  just
• 31:12
  can't
• 31:12
  understand
• 31:13
  the
• 31:14
  value
• 31:14
  of
• 31:14
  an
• 31:14
  expanded
• 31:15
  online
• 31:15
  digital
• 31:15
  assortment.
• 31:16
  So
• 31:16
  I
• 31:16
  call
• 31:16
  Anne,
• 31:17
  you
• 31:17
  know
• 31:17
  what
• 31:17
  I
• 31:17
  called?
• 31:17
  I
• 31:17
  called
• 31:17
  it
• 31:18
  don't
• 31:18
  leave
• 31:18
  money
• 31:19
  on
• 31:19
  the
• 31:19
  table.
• 31:20
  How
• 31:20
  to
• 31:20
  rethink
• 31:21
  your
• 31:21
  marketplace
• 31:22
  strategy.
• 31:23
  Okay.
• 31:23
  Okay.
• 31:24
  Pretty
• 31:24
  straightforward,
• 31:25
  right?
• 31:25
  Where
• 31:25
  can
• 31:25
  we
• 31:26
  find
• 31:26
  that
• 31:26
  that
• 31:26
  manifest
• 31:27
  show?
• 31:27
  Funny
• 31:28
  you
• 31:28
  should
• 31:28
  ask.
• 31:28
  And
• 31:28
  I
• 31:29
  will
• 31:29
  put
• 31:29
  it
• 31:29
  in
• 31:29
  the
• 31:30
  link.
• 31:30
  I
• 31:31
  will
• 31:31
  put
• 31:31
  a
• 31:31
  link
• 31:31
  in
• 31:31
  the
• 31:32
  podcast,
• 31:32
  show
• 31:32
  notes
• 31:33
  and
• 31:33
  as
• 31:33
  well
• 31:33
  as
• 31:34
  you
• 31:34
  can
• 31:34
  find
• 31:34
  it
• 31:34
  on,
• 31:35
  on
• 31:35
  Omnitalk
• 31:36
  on
• 31:36
  the
• 31:36
  blog.
• 31:36
  Right
• 31:37
  on
• 31:37
  the
• 31:37
  homepage
• 31:37
  too
• 31:37
  for
• 31:38
  those
• 31:38
  interested.
• 31:38
  But
• 31:39
  it's
• 31:39
  a
• 31:39
  fun
• 31:39
  article.
• 31:40
  It's
• 31:40
  a
• 31:40
  fun
• 31:41
  read
• 31:41
  and
• 31:41
  I
• 31:42
  definitely
• 31:42
  it
• 31:43
  was
• 31:43
  very
• 31:43
  personal
• 31:43
  because
• 31:44
  there's
• 31:44
  a
• 31:44
  lot
• 31:44
  of
• 31:45
  A
• 31:45
  lot
• 31:45
  of
• 31:45
  past
• 31:46
  experience
• 31:46
  in
• 31:46
  that
• 31:47
  article.
• 31:47
  A
• 31:47
  lot
• 31:47
  of
• 31:47
  past
• 31:48
  battle
• 31:48
  scars
• 31:48
  and
• 31:49
  all
• 31:49
  right,
• 31:49
  headline
• 31:50
  number
• 31:50
  four.
• 31:51
  Dollar
• 31:51
  General
• 31:52
  is
• 31:52
  slowing
• 31:52
  down
• 31:53
  its
• 31:53
  fresh
• 31:54
  produce
• 31:54
  rollout.
• 31:56
  According
• 31:56
  to
• 31:56
  Grocery
• 31:56
  Dive.
• 31:57
  Dollar
• 31:58
  General's
• 31:58
  efforts
• 31:59
  to
• 31:59
  bring
• 32:00
  fresh
• 32:00
  produce,
• 32:01
  not
• 32:01
  produce
• 32:02
  produce
• 32:02
  to
• 32:02
  locations
• 32:03
  will
• 32:03
  continue
• 32:03
  into
• 32:04
  the
• 32:04
  new
• 32:04
  year,
• 32:05
  but
• 32:05
  at
• 32:05
  a
• 32:05
  slower
• 32:05
  pace
• 32:06
  compared
• 32:06
  to
• 32:06
  years
• 32:07
  prior.
• 32:07
  Dollar
• 32:08
  General's
• 32:08
  plan.
• 32:09
  Dollar
• 32:09
  General
• 32:09
  plans
• 32:10
  to
• 32:10
  begin
• 32:10
  selling
• 32:11
  fresh
• 32:11
  produce
• 32:11
  at
• 32:12
  approximately
• 32:12
  300
• 32:13
  more
• 32:13
  locations
• 32:13
  in
• 32:14
  2025,
• 32:15
  bringing
• 32:15
  the
• 32:15
  total
• 32:15
  number
• 32:16
  of
• 32:16
  stores
• 32:16
  that
• 32:16
  have
• 32:16
  this
• 32:17
  offering
• 32:17
  to
• 32:17
  roughly
• 32:18
  7000,
• 32:19
  which
• 32:19
  is
• 32:19
  still
• 32:20
  a
• 32:20
  lot
• 32:20
  of
• 32:20
  stores.
• 32:21
  From
• 32:21
  2022
• 32:22
  to
• 32:22
  2023,
• 32:23
  Dollar
• 32:23
  General
• 32:24
  added
• 32:24
  produce
• 32:25
  to
• 32:25
  more
• 32:25
  than
• 32:25
  1800
• 32:26
  stores,
• 32:26
  bringing
• 32:27
  the
• 32:27
  store
• 32:27
  count
• 32:27
  that
• 32:27
  offered
• 32:28
  fresh
• 32:28
  fruits
• 32:28
  and
• 32:28
  vegetables
• 32:29
  to
• 32:29
  more
• 32:30
  than
• 32:30
  5,000
• 32:30
  locations.
• 32:31
  However,
• 32:32
  $
• 32:32
  General
• 32:32
  still
• 32:33
  has
• 32:33
  ambitious
• 32:34
  store
• 32:34
  update
• 32:34
  plans
• 32:35
  in
• 32:35
  the
• 32:35
  new
• 32:35
  year.
• 32:36
  During
• 32:36
  the
• 32:36
  fiscal
• 32:36
  year
• 32:37
  2025,
• 32:37
  the
• 32:37
  retailer
• 32:38
  aims
• 32:38
  to
• 32:38
  complete
• 32:39
  around
• 32:39
  4,885
• 32:42
  projects.
• 32:42
  That
• 32:42
  sounds
• 32:42
  like
• 32:42
  an
• 32:43
  exact
• 32:43
  number.
• 32:43
  Very
• 32:43
  specific.
• 32:44
  Yeah.
• 32:45
  Including
• 32:45
  575
• 32:47
  store
• 32:47
  openings
• 32:47
  in
• 32:47
  the
• 32:47
  US
• 32:48
  and
• 32:49
  2000
• 32:50
  full
• 32:50
  remodels.
• 32:51
  And
• 32:52
  is
• 32:52
  Dollar
• 32:53
  General's
• 32:53
  fresh
• 32:53
  rollout
• 32:54
  slowdown
• 32:54
  just
• 32:54
  an
• 32:54
  example
• 32:55
  of
• 32:55
  good
• 32:55
  capital
• 32:56
  allocation
• 32:57
  or
• 32:57
  do
• 32:57
  you
• 32:57
  think
• 32:57
  there's
• 32:58
  more
• 32:58
  going
• 32:58
  on
• 32:58
  here?
• 33:00
  I
• 33:00
  think
• 33:01
  it's
• 33:01
  a
• 33:01
  little
• 33:01
  bit
• 33:01
  of
• 33:01
  both,
• 33:02
  Chris.
• 33:02
  I
• 33:03
  think
• 33:03
  that,
• 33:03
  number
• 33:04
  one,
• 33:04
  this
• 33:04
  shows
• 33:04
  me
• 33:04
  that
• 33:05
  operating
• 33:05
  a
• 33:05
  grocery
• 33:06
  concept,
• 33:07
  especially
• 33:07
  one
• 33:07
  that
• 33:08
  includes
• 33:08
  fresh
• 33:09
  produce,
• 33:10
  isn't
• 33:10
  as
• 33:10
  easy
• 33:10
  as
• 33:11
  it
• 33:11
  might
• 33:11
  seem.
• 33:12
  And
• 33:12
  even
• 33:13
  though
• 33:13
  you
• 33:13
  have
• 33:13
  the
• 33:13
  best
• 33:14
  financial
• 33:14
  modelers
• 33:15
  at
• 33:15
  Dollar
• 33:15
  General,
• 33:16
  I
• 33:16
  think
• 33:16
  you
• 33:17
  still
• 33:17
  can't
• 33:17
  predict,
• 33:18
  you
• 33:18
  know,
• 33:19
  how
• 33:19
  consumers
• 33:19
  buy
• 33:20
  the
• 33:20
  cost
• 33:20
  of
• 33:21
  food,
• 33:21
  like
• 33:22
  inflation.
• 33:23
  Especially,
• 33:23
  you
• 33:24
  know,
• 33:24
  with
• 33:24
  Dollar
• 33:24
  General
• 33:25
  kind
• 33:25
  of
• 33:25
  bringing
• 33:25
  this,
• 33:25
  it's
• 33:25
  still
• 33:26
  relatively
• 33:27
  new
• 33:27
  to
• 33:27
  some
• 33:28
  of
• 33:28
  the
• 33:28
  Dollar
• 33:28
  General
• 33:29
  stores
• 33:29
  being
• 33:29
  able
• 33:29
  to
• 33:29
  purchase
• 33:30
  these
• 33:30
  things.
• 33:30
  So
• 33:31
  I
• 33:31
  actually
• 33:32
  think
• 33:32
  that,
• 33:32
  you
• 33:33
  know,
• 33:33
  they've
• 33:33
  already
• 33:33
  got
• 33:33
  a
• 33:34
  good
• 33:34
  pilot
• 33:34
  going
• 33:34
  with
• 33:35
  5,000
• 33:35
  stores
• 33:36
  and
• 33:36
  I
• 33:37
  think
• 33:37
  they're
• 33:37
  smart
• 33:37
  to
• 33:38
  kind
• 33:38
  of
• 33:38
  slow
• 33:39
  roll
• 33:39
  the
• 33:39
  rest
• 33:40
  of
• 33:40
  the
• 33:40
  rollout
• 33:40
  because
• 33:41
  they,
• 33:41
  they're
• 33:42
  still
• 33:42
  learning
• 33:42
  from
• 33:42
  it
• 33:43
  and
• 33:43
  they're
• 33:43
  still
• 33:43
  having
• 33:44
  to
• 33:44
  develop.
• 33:44
  And
• 33:45
  like
• 33:45
  I
• 33:45
  said
• 33:45
  at
• 33:45
  the
• 33:46
  beginning,
• 33:46
  like
• 33:46
  there's,
• 33:46
  it's
• 33:46
  still
• 33:47
  a
• 33:47
  very
• 33:47
  volatile
• 33:48
  and
• 33:48
  low
• 33:48
  margin
• 33:48
  industry
• 33:49
  grocery.
• 33:49
  So
• 33:50
  I
• 33:50
  think
• 33:50
  like
• 33:50
  you
• 33:50
  have
• 33:51
  to
• 33:51
  be
• 33:51
  really
• 33:52
  able
• 33:53
  to
• 33:53
  flex
• 33:53
  and
• 33:54
  learn
• 33:55
  as
• 33:55
  you
• 33:55
  continue
• 33:55
  to
• 33:56
  expand,
• 33:56
  especially
• 33:56
  at
• 33:57
  the
• 33:57
  pace
• 33:57
  that
• 33:57
  they
• 33:57
  were
• 33:57
  going
• 33:57
  to
• 33:58
  do
• 33:58
  that.
• 33:58
  So
• 33:58
  I'd
• 33:59
  be
• 33:59
  doing
• 33:59
  the
• 33:59
  same
• 33:59
  thing
• 34:00
  if
• 34:00
  I
• 34:00
  was
• 34:00
  Dollar
• 34:00
  General.
• 34:01
  I'd
• 34:01
  be
• 34:01
  kind
• 34:01
  of
• 34:02
  phasing
• 34:02
  this
• 34:02
  out
• 34:03
  slowly.
• 34:04
  And
• 34:04
  the
• 34:05
  other
• 34:05
  thing
• 34:05
  I'd
• 34:06
  be
• 34:06
  watching
• 34:06
  too
• 34:06
  is,
• 34:07
  you
• 34:07
  know,
• 34:07
  as
• 34:07
  Walmart
• 34:08
  is
• 34:08
  still
• 34:08
  gaining
• 34:09
  share
• 34:09
  in
• 34:09
  grocery
• 34:10
  and
• 34:10
  that's
• 34:10
  a
• 34:10
  lot
• 34:10
  of
• 34:10
  the
• 34:11
  other
• 34:11
  retailers
• 34:12
  that's
• 34:12
  closest
• 34:12
  to
• 34:12
  people
• 34:13
  in
• 34:13
  these
• 34:13
  Dollar
• 34:13
  General
• 34:14
  Geographies
• 34:14
  like,
• 34:15
  that's
• 34:15
  something.
• 34:16
  They're
• 34:16
  low.
• 34:16
  Low
• 34:17
  pricing
• 34:17
  is
• 34:17
  something
• 34:17
  that
• 34:17
  you're
• 34:18
  going
• 34:18
  to
• 34:18
  have
• 34:18
  to
• 34:18
  contend
• 34:18
  with,
• 34:19
  too.
• 34:19
  So
• 34:19
  that's
• 34:19
  something
• 34:20
  else
• 34:20
  that
• 34:20
  kind
• 34:20
  of
• 34:21
  plays
• 34:21
  into
• 34:21
  this
• 34:21
  as
• 34:22
  a.
• 34:22
  As
• 34:22
  a
• 34:22
  tertiary
• 34:23
  factor.
• 34:23
  So
• 34:24
  I
• 34:24
  think
• 34:24
  it's.
• 34:25
  It's
• 34:25
  both
• 34:27
  like
• 34:27
  modeling
• 34:28
  the
• 34:28
  financial
• 34:28
  component
• 34:29
  of
• 34:29
  this
• 34:29
  and
• 34:30
  then
• 34:30
  figuring
• 34:31
  out
• 34:31
  operations
• 34:32
  of,
• 34:32
  of
• 34:32
  running
• 34:33
  a
• 34:33
  grocery
• 34:33
  concept
• 34:34
  inside
• 34:34
  of
• 34:34
  a
• 34:35
  dollar
• 34:35
  store.
• 34:36
  But
• 34:36
  where
• 34:36
  do
• 34:36
  you.
• 34:36
  What
• 34:37
  do
• 34:37
  you
• 34:37
  think
• 34:37
  about
• 34:37
  this?
• 34:37
  I
• 34:38
  mean,
• 34:38
  is
• 34:38
  this.
• 34:38
  Do
• 34:38
  you
• 34:38
  think
• 34:39
  it's.
• 34:40
  It
• 34:40
  can
• 34:40
  be
• 34:40
  modeled
• 34:41
  correctly?
• 34:41
  Like,
• 34:42
  where.
• 34:42
  Yeah,
• 34:43
  yeah.
• 34:43
  No,
• 34:43
  yeah.
• 34:44
  In
• 34:44
  reality,
• 34:44
  the
• 34:44
  question
• 34:44
  I
• 34:45
  ask
• 34:45
  you
• 34:45
  is
• 34:45
  kind
• 34:45
  of
• 34:45
  silly,
• 34:46
  you
• 34:46
  know,
• 34:46
  because
• 34:46
  in
• 34:47
  reality,
• 34:47
  like,
• 34:47
  if
• 34:47
  you're
• 34:47
  going
• 34:47
  to.
• 34:48
  If
• 34:48
  you're
• 34:48
  going
• 34:48
  to
• 34:48
  reallocate
• 34:48
  your
• 34:49
  capital,
• 34:49
  it's
• 34:50
  probably
• 34:50
  both.
• 34:50
  Right.
• 34:50
  It's
• 34:51
  probably.
• 34:51
  It's
• 34:51
  clearly
• 34:52
  not
• 34:52
  doing
• 34:53
  or
• 34:53
  not
• 34:53
  producing
• 34:53
  the
• 34:53
  ROI
• 34:54
  that
• 34:54
  they
• 34:54
  initially
• 34:55
  thought
• 34:55
  it
• 34:55
  was.
• 34:56
  And
• 34:56
  so
• 34:56
  especially
• 34:57
  compared
• 34:57
  to
• 34:57
  the
• 34:57
  standard
• 34:58
  remodels.
• 34:58
  So
• 34:58
  they're
• 34:58
  reinvesting
• 34:59
  their
• 34:59
  capital.
• 34:59
  They're
• 34:59
  smart
• 35:00
  and,
• 35:00
  you
• 35:00
  know,
• 35:01
  and
• 35:01
  I
• 35:01
  think.
• 35:01
  And
• 35:01
  is
• 35:01
  that
• 35:02
  common,
• 35:02
  Chris?
• 35:02
  Like,
• 35:03
  you
• 35:03
  worked
• 35:03
  on
• 35:03
  Fresh,
• 35:04
  like
• 35:04
  putting
• 35:05
  Target
• 35:05
  Fresh
• 35:05
  together.
• 35:06
  Like,
• 35:06
  where
• 35:06
  does.
• 35:06
  How
• 35:07
  does
• 35:07
  that.
• 35:07
  It's
• 35:07
  actually,
• 35:08
  it's
• 35:08
  actually
• 35:09
  not
• 35:09
  that
• 35:09
  common,
• 35:09
  I
• 35:10
  would
• 35:10
  say,
• 35:10
  because,
• 35:10
  okay,
• 35:11
  retailers
• 35:11
  double
• 35:12
  down
• 35:12
  on
• 35:12
  things
• 35:12
  they've
• 35:13
  said.
• 35:13
  So
• 35:13
  I
• 35:13
  actually
• 35:14
  give
• 35:14
  a
• 35:14
  lot
• 35:14
  of
• 35:14
  kudos
• 35:15
  to
• 35:15
  them
• 35:15
  for
• 35:16
  saying,
• 35:16
  okay,
• 35:16
  you
• 35:16
  know,
• 35:16
  we're
• 35:17
  still
• 35:17
  going
• 35:17
  to
• 35:17
  do
• 35:17
  it.
• 35:17
  We're
• 35:17
  going
• 35:17
  to
• 35:17
  slow
• 35:18
  it
• 35:18
  down.
• 35:18
  We're
• 35:18
  going
• 35:18
  to
• 35:18
  do
• 35:18
  it
• 35:18
  in
• 35:18
  the
• 35:19
  stores.
• 35:19
  We
• 35:19
  think,
• 35:19
  sure,
• 35:19
  you
• 35:20
  know,
• 35:20
  we're
• 35:20
  still
• 35:20
  going
• 35:20
  to
• 35:20
  do
• 35:20
  300
• 35:20
  stores.
• 35:21
  We're
• 35:21
  going
• 35:21
  to
• 35:21
  do
• 35:21
  it
• 35:21
  in
• 35:21
  the
• 35:21
  stores
• 35:21
  where
• 35:21
  I
• 35:22
  think
• 35:22
  it's
• 35:22
  going
• 35:22
  to
• 35:22
  have
• 35:22
  the
• 35:22
  biggest
• 35:23
  impact.
• 35:23
  The
• 35:23
  other
• 35:23
  thing,
• 35:23
  I'll
• 35:23
  say,
• 35:24
  because
• 35:24
  I
• 35:24
  think
• 35:24
  we
• 35:24
  talked
• 35:24
  about
• 35:24
  this
• 35:25
  when
• 35:25
  they
• 35:25
  first
• 35:25
  announced
• 35:26
  strategy.
• 35:26
  Zach
• 35:27
  Brining
• 35:27
  is
• 35:27
  there.
• 35:28
  He's
• 35:28
  former
• 35:28
  army
• 35:29
  star
• 35:29
  Zach
• 35:29
  Burning.
• 35:30
  He
• 35:30
  was
• 35:30
  actually
• 35:30
  in
• 35:30
  charge
• 35:31
  of
• 35:31
  Target's
• 35:31
  fresh
• 35:32
  rollout,
• 35:32
  so.
• 35:33
  So
• 35:33
  they
• 35:33
  have
• 35:33
  people
• 35:33
  inside
• 35:34
  Dollar
• 35:34
  General
• 35:34
  that
• 35:35
  know
• 35:35
  how
• 35:35
  to
• 35:35
  do
• 35:35
  this
• 35:36
  as
• 35:36
  well
• 35:36
  as
• 35:36
  anyone
• 35:37
  out
• 35:37
  there.
• 35:38
  So
• 35:38
  I
• 35:38
  just
• 35:38
  think.
• 35:39
  I
• 35:39
  just
• 35:39
  think
• 35:39
  Net
• 35:39
  Net,
• 35:40
  to
• 35:40
  me,
• 35:41
  it
• 35:41
  actually
• 35:41
  feels
• 35:41
  like
• 35:41
  a
• 35:42
  smart
• 35:42
  move
• 35:42
  on
• 35:43
  paper.
• 35:43
  And
• 35:43
  I
• 35:44
  don't
• 35:44
  think
• 35:44
  I'd
• 35:44
  read
• 35:45
  anything
• 35:45
  more
• 35:45
  into
• 35:45
  it
• 35:46
  than
• 35:46
  that,
• 35:46
  honestly.
• 35:47
  Yeah.
• 35:47
  Yeah.
• 35:48
  All
• 35:48
  right,
• 35:48
  well,
• 35:48
  let's.
• 35:49
  That's.
• 35:49
  That.
• 35:50
  It's.
• 35:50
  It's
• 35:50
  all
• 35:50
  wrapped
• 35:51
  up
• 35:51
  there.
• 35:51
  We
• 35:51
  gotta
• 35:52
  check
• 35:52
  the
• 35:52
  box.
• 35:53
  Check
• 35:53
  done.
• 35:55
  All
• 35:55
  right.
• 35:56
  Pragmatic
• 35:56
  discussion.
• 35:57
  Yeah,
• 35:57
  right.
• 35:58
  Headline
• 35:58
  number
• 35:59
  five.
• 35:59
  Elf
• 36:00
  loyalty
• 36:00
  members
• 36:01
  now
• 36:01
  have
• 36:02
  access
• 36:02
  to
• 36:02
  a
• 36:03
  3D
• 36:03
  virtual
• 36:04
  experience
• 36:04
  lounge.
• 36:05
  Chris.
• 36:05
  According
• 36:05
  to
• 36:06
  Internet
• 36:06
  Retailing,
• 36:07
  Elf
• 36:07
  Beauty
• 36:08
  has
• 36:08
  opened
• 36:09
  a
• 36:09
  digital
• 36:10
  shopping
• 36:10
  lounge
• 36:10
  for
• 36:11
  its
• 36:11
  beauty
• 36:11
  squad
• 36:11
  members
• 36:12
  in
• 36:12
  the
• 36:12
  UK
• 36:12
  and
• 36:12
  US
• 36:13
  which
• 36:13
  enables
• 36:14
  them
• 36:14
  to
• 36:14
  shop
• 36:14
  new
• 36:14
  product
• 36:15
  drops
• 36:15
  for
• 36:15
  the
• 36:15
  holiday
• 36:16
  season
• 36:16
  and
• 36:16
  access
• 36:17
  exclusive
• 36:17
  offers.
• 36:18
  Partnering
• 36:19
  with
• 36:19
  immersive
• 36:19
  virtual
• 36:20
  shopping
• 36:20
  platform,
• 36:21
  Obsessed
• 36:21
  Elf
• 36:22
  has
• 36:22
  introduced
• 36:22
  a
• 36:22
  speakeasy
• 36:23
  themed
• 36:24
  3D
• 36:24
  store
• 36:24
  for
• 36:25
  members
• 36:25
  of
• 36:25
  its
• 36:25
  loyalty
• 36:26
  program.
• 36:27
  The
• 36:27
  Virtual
• 36:27
  Luxe
• 36:28
  Lounge
• 36:28
  is
• 36:29
  designed
• 36:29
  to
• 36:29
  offer
• 36:29
  a
• 36:30
  virtual
• 36:30
  experience
• 36:30
  exclusive
• 36:31
  to
• 36:31
  Elf's
• 36:32
  most
• 36:32
  engaged
• 36:33
  audience,
• 36:33
  giving
• 36:33
  them
• 36:34
  a
• 36:34
  new
• 36:34
  way
• 36:34
  to
• 36:34
  shop.
• 36:35
  Ekta
• 36:36
  Chopra,
• 36:37
  the
• 36:37
  chief
• 36:38
  digital
• 36:38
  officer
• 36:38
  at
• 36:38
  Elf
• 36:39
  Beauty,
• 36:39
  had
• 36:39
  this
• 36:39
  to
• 36:40
  say
• 36:40
  about
• 36:40
  the
• 36:40
  effort.
• 36:41
  Quote,
• 36:41
  elf
• 36:42
  Beauty
• 36:42
  Squad
• 36:42
  members
• 36:42
  are
• 36:43
  incredibly
• 36:43
  important
• 36:43
  to
• 36:43
  us,
• 36:44
  and
• 36:44
  we're
• 36:44
  excited
• 36:44
  to
• 36:44
  bring
• 36:45
  them
• 36:45
  an
• 36:45
  exclusive
• 36:45
  shopping
• 36:46
  experience
• 36:46
  that
• 36:46
  will
• 36:47
  give
• 36:47
  them
• 36:47
  new
• 36:47
  ways
• 36:47
  to
• 36:48
  earn
• 36:48
  and
• 36:48
  redeem
• 36:49
  rewards.
• 36:49
  End
• 36:50
  quote.
• 36:50
  Chris,
• 36:50
  are
• 36:51
  you
• 36:51
  buying
• 36:52
  or
• 36:52
  selling
• 36:52
  Elf
• 36:53
  Beauty's
• 36:53
  Virtual
• 36:54
  Luxe
• 36:55
  Lounge?
• 36:56
  Oh,
• 36:57
  man.
• 36:57
  And
• 36:57
  if
• 36:57
  I
• 36:57
  was
• 36:58
  pragmatic
• 36:58
  on
• 36:58
  the
• 36:58
  last
• 36:58
  headline,
• 36:59
  this
• 36:59
  one
• 36:59
  I'm
• 36:59
  going
• 37:00
  to
• 37:00
  get
• 37:00
  unhinged
• 37:00
  on.
• 37:01
  I'm.
• 37:02
  I'm
• 37:02
  selling.
• 37:03
  I'm
• 37:03
  selling
• 37:03
  this
• 37:03
  about
• 37:04
  as
• 37:04
  hard
• 37:04
  as
• 37:04
  anything
• 37:05
  I've
• 37:05
  ever
• 37:05
  sold
• 37:06
  on
• 37:06
  this
• 37:06
  show
• 37:06
  before.
• 37:07
  That's.
• 37:07
  That's.
• 37:08
  That's
• 37:08
  what
• 37:08
  I'd
• 37:08
  say.
• 37:09
  Okay.
• 37:09
  I
• 37:10
  checked
• 37:10
  out
• 37:10
  the
• 37:10
  experience
• 37:11
  on
• 37:11
  YouTube
• 37:11
  too,
• 37:11
  because
• 37:12
  not
• 37:12
  surprising,
• 37:12
  I'm
• 37:13
  not
• 37:13
  an
• 37:13
  ELF
• 37:13
  loyalty
• 37:13
  member,
• 37:14
  so
• 37:14
  I
• 37:14
  can't
• 37:14
  access
• 37:14
  it.
• 37:15
  And
• 37:16
  it's.
• 37:16
  It's.
• 37:16
  Honestly,
• 37:16
  I
• 37:16
  couldn't
• 37:17
  even
• 37:17
  access
• 37:17
  it
• 37:17
  as
• 37:18
  an
• 37:18
  Elf
• 37:18
  Loyalty
• 37:18
  member
• 37:19
  either.
• 37:19
  Oh,
• 37:19
  man.
• 37:20
  Wow.
• 37:20
  Brutal.
• 37:21
  It's.
• 37:22
  It's.
• 37:22
  And,
• 37:23
  And.
• 37:23
  But
• 37:23
  I
• 37:23
  got
• 37:23
  a
• 37:24
  good
• 37:24
  sense
• 37:24
  of
• 37:24
  what
• 37:24
  it
• 37:25
  is
• 37:25
  on
• 37:25
  YouTube.
• 37:26
  And
• 37:26
  sure,
• 37:26
  it's
• 37:27
  nothing.
• 37:27
  It's
• 37:27
  nothing
• 37:28
  to
• 37:28
  write
• 37:28
  home
• 37:28
  about,
• 37:28
  in
• 37:29
  fact.
• 37:29
  And
• 37:30
  I'm
• 37:30
  so
• 37:31
  tired
• 37:31
  of
• 37:32
  the
• 37:32
  3D
• 37:33
  gimmicks
• 37:33
  that
• 37:33
  everyone
• 37:34
  puts
• 37:34
  out
• 37:35
  every
• 37:35
  single
• 37:36
  year.
• 37:36
  I'm
• 37:36
  so
• 37:37
  tired
• 37:37
  of
• 37:37
  it.
• 37:37
  Because
• 37:37
  the
• 37:37
  question
• 37:38
  I
• 37:38
  always
• 37:38
  ask
• 37:38
  is,
• 37:39
  how
• 37:39
  are
• 37:39
  you
• 37:39
  getting
• 37:40
  traffic?
• 37:40
  Feels
• 37:41
  like
• 37:41
  it's
• 37:41
  a
• 37:41
  waste
• 37:42
  of
• 37:42
  time,
• 37:43
  money,
• 37:43
  resources
• 37:44
  to
• 37:44
  me
• 37:44
  compared
• 37:45
  to
• 37:45
  so
• 37:45
  many
• 37:45
  other
• 37:46
  options
• 37:46
  you
• 37:46
  could
• 37:46
  do,
• 37:47
  especially
• 37:47
  when
• 37:47
  you're
• 37:47
  putting
• 37:47
  it
• 37:48
  on
• 37:48
  a
• 37:48
  standalone
• 37:49
  experience,
• 37:49
  like,
• 37:50
  off
• 37:50
  your
• 37:50
  website.
• 37:50
  Just
• 37:51
  makes
• 37:51
  no
• 37:51
  sense,
• 37:51
  like.
• 37:52
  But
• 37:52
  compared
• 37:52
  to,
• 37:52
  like,
• 37:53
  live
• 37:53
  streaming
• 37:54
  broadcasts
• 37:54
  for
• 37:54
  your
• 37:55
  loyalty
• 37:55
  members
• 37:56
  or,
• 37:56
  you
• 37:56
  know,
• 37:56
  other
• 37:57
  initiatives
• 37:57
  inside
• 37:58
  of
• 37:58
  TikTok
• 37:58
  or
• 37:59
  Roblox
• 38:00
  even,
• 38:00
  where
• 38:00
  the
• 38:00
  traffic's
• 38:01
  already
• 38:01
  built
• 38:01
  in.
• 38:02
  So
• 38:02
  for
• 38:02
  me,
• 38:02
  and
• 38:03
  honestly,
• 38:03
  the
• 38:04
  day
• 38:04
  can't
• 38:04
  come
• 38:04
  soon
• 38:05
  enough
• 38:05
  when
• 38:05
  I
• 38:05
  stop
• 38:06
  seeing
• 38:06
  these
• 38:07
  ridiculous
• 38:08
  standalone
• 38:09
  3D
• 38:09
  shopping
• 38:09
  experiences
• 38:10
  powered
• 38:10
  by
• 38:11
  obsess,
• 38:12
  Penetro
• 38:13
  or
• 38:14
  whoever
• 38:14
  the
• 38:14
  heck
• 38:14
  else
• 38:15
  someone
• 38:16
  sold
• 38:16
  somebody
• 38:16
  on
• 38:16
  their
• 38:17
  unique
• 38:17
  3D
• 38:18
  platform,
• 38:18
  which.
• 38:18
  God,
• 38:19
  it
• 38:19
  feels
• 38:19
  like
• 38:19
  there's
• 38:19
  so
• 38:19
  many
• 38:20
  of
• 38:20
  those,
• 38:20
  too.
• 38:20
  Yeah,
• 38:21
  that's
• 38:21
  my
• 38:21
  take.
• 38:21
  And
• 38:22
  do
• 38:22
  you
• 38:22
  agree?
• 38:23
  Disagree?
• 38:24
  What
• 38:24
  angles
• 38:24
  am
• 38:25
  I
• 38:25
  missing?
• 38:26
  Or
• 38:26
  are
• 38:26
  you.
• 38:27
  Or
• 38:27
  am
• 38:27
  I.
• 38:28
  Am
• 38:28
  I
• 38:28
  converting
• 38:28
  you?
• 38:29
  I'm
• 38:29
  curious.
• 38:30
  I
• 38:30
  mean,
• 38:30
  I
• 38:31
  think
• 38:31
  I'm
• 38:31
  trying
• 38:31
  to
• 38:32
  find
• 38:32
  the
• 38:32
  angles
• 38:32
  that
• 38:32
  we
• 38:32
  might
• 38:33
  be
• 38:33
  missing.
• 38:33
  Scene
• 38:33
  one.
• 38:34
  This
• 38:34
  is
• 38:35
  not
• 38:35
  for
• 38:35
  us.
• 38:36
  Like,
• 38:36
  we
• 38:36
  just
• 38:36
  are.
• 38:37
  I
• 38:37
  don't
• 38:37
  know
• 38:38
  if
• 38:38
  we're
• 38:38
  too
• 38:38
  old.
• 38:39
  We're
• 38:39
  outside
• 38:39
  of
• 38:39
  the
• 38:39
  generation
• 38:40
  that's
• 38:40
  interested
• 38:41
  in
• 38:41
  these
• 38:41
  3D
• 38:41
  experiences.
• 38:42
  Like
• 38:43
  maybe
• 38:43
  there's
• 38:43
  somebody
• 38:44
  that's
• 38:44
  interested
• 38:44
  in
• 38:45
  them.
• 38:45
  It's
• 38:45
  not
• 38:46
  me.
• 38:46
  I
• 38:47
  agree
• 38:47
  with
• 38:47
  you
• 38:47
  wholeheartedly.
• 38:48
  Like
• 38:48
  I'm
• 38:48
  a
• 38:49
  be,
• 38:49
  I'm
• 38:49
  a,
• 38:50
  a
• 38:50
  reward.
• 38:51
  It's
• 38:51
  not
• 38:51
  working
• 38:51
  for
• 38:51
  you.
• 38:52
  Probably
• 38:52
  not
• 38:52
  that
• 38:52
  many
• 38:53
  other
• 38:53
  people
• 38:53
  are.
• 38:53
  I
• 38:53
  couldn't
• 38:53
  even
• 38:54
  find
• 38:54
  it
• 38:54
  on
• 38:54
  the
• 38:55
  site
• 38:55
  or
• 38:55
  app.
• 38:56
  Right.
• 38:56
  Like,
• 38:56
  that's
• 38:57
  the
• 38:57
  part
• 38:58
  like
• 38:58
  I,
• 38:58
  I
• 38:58
  was
• 38:59
  like,
• 38:59
  maybe,
• 39:00
  you
• 39:00
  know,
• 39:00
  traffic
• 39:01
  driver.
• 39:01
  Yeah,
• 39:02
  as
• 39:02
  long
• 39:02
  as
• 39:02
  you
• 39:02
  can
• 39:02
  access
• 39:03
  it.
• 39:03
  Well,
• 39:03
  you
• 39:03
  can't
• 39:03
  access
• 39:04
  it.
• 39:04
  As
• 39:04
  far
• 39:04
  as
• 39:05
  I
• 39:05
  could,
• 39:05
  I
• 39:05
  could
• 39:06
  see
• 39:06
  in
• 39:06
  the
• 39:06
  app.
• 39:08
  But
• 39:08
  here's
• 39:08
  the
• 39:09
  thing,
• 39:09
  here's
• 39:10
  one.
• 39:10
  I
• 39:10
  like
• 39:11
  the
• 39:11
  loyalty
• 39:11
  play
• 39:12
  here.
• 39:12
  I
• 39:12
  do
• 39:13
  think
• 39:13
  that
• 39:14
  retailers
• 39:15
  are
• 39:15
  smart
• 39:15
  to
• 39:15
  be
• 39:16
  investing
• 39:16
  in
• 39:16
  unique
• 39:17
  experiences
• 39:18
  for
• 39:19
  your
• 39:19
  loyalty
• 39:20
  members.
• 39:20
  Because
• 39:21
  when
• 39:21
  I
• 39:22
  go
• 39:22
  into
• 39:23
  Elf
• 39:23
  does
• 39:23
  have
• 39:23
  a
• 39:23
  few
• 39:24
  stores,
• 39:24
  but
• 39:24
  when
• 39:24
  I
• 39:24
  go
• 39:25
  into
• 39:25
  a
• 39:25
  Sephora
• 39:26
  or
• 39:26
  an
• 39:26
  Ulta
• 39:27
  or
• 39:27
  a
• 39:27
  Target
• 39:27
  or
• 39:28
  a
• 39:28
  Walmart,
• 39:28
  like
• 39:29
  if
• 39:29
  I'm
• 39:29
  a
• 39:29
  rewards
• 39:30
  member,
• 39:30
  they're
• 39:31
  calling
• 39:31
  attention
• 39:32
  to
• 39:32
  that
• 39:32
  in
• 39:32
  the
• 39:32
  store.
• 39:33
  They
• 39:33
  know
• 39:34
  that
• 39:34
  I'm
• 39:34
  a
• 39:34
  rewards
• 39:35
  member.
• 39:35
  I
• 39:35
  get
• 39:35
  points,
• 39:36
  I
• 39:36
  get
• 39:36
  offers.
• 39:36
  Like
• 39:37
  they're
• 39:37
  targeting
• 39:37
  me
• 39:38
  in
• 39:38
  that
• 39:38
  way.
• 39:39
  And
• 39:39
  I
• 39:39
  think
• 39:40
  as
• 39:40
  we
• 39:40
  heard
• 39:40
  again
• 39:41
  from
• 39:41
  when
• 39:41
  we
• 39:41
  interviewed
• 39:42
  Sarah
• 39:42
  Patempa
• 39:42
  from
• 39:43
  Beachwaver,
• 39:44
  she,
• 39:44
  she
• 39:44
  stressed
• 39:45
  this
• 39:45
  when
• 39:45
  she
• 39:45
  was
• 39:46
  talking
• 39:46
  about
• 39:46
  the
• 39:46
  importance
• 39:46
  of
• 39:47
  live
• 39:47
  video
• 39:47
  on
• 39:47
  your
• 39:47
  site.
• 39:48
  Like
• 39:48
  this
• 39:49
  is
• 39:50
  you
• 39:50
  have
• 39:50
  to
• 39:50
  create
• 39:51
  a
• 39:51
  similar
• 39:52
  experience
• 39:52
  online
• 39:53
  that
• 39:53
  your
• 39:53
  customers
• 39:54
  are
• 39:54
  getting
• 39:54
  when
• 39:54
  they
• 39:55
  go
• 39:55
  into
• 39:55
  a
• 39:55
  store.
• 39:55
  And
• 39:56
  I
• 39:56
  think
• 39:56
  they're,
• 39:57
  you
• 39:57
  know,
• 39:58
  I
• 39:58
  don't
• 39:58
  think
• 39:58
  that
• 39:58
  3D,
• 39:59
  you
• 39:59
  know,
• 39:59
  a
• 40:00
  virtual
• 40:00
  showroom
• 40:01
  is
• 40:01
  how
• 40:01
  I
• 40:01
  would
• 40:01
  do
• 40:01
  it.
• 40:02
  I
• 40:02
  would
• 40:02
  go
• 40:02
  with
• 40:03
  exactly
• 40:03
  what
• 40:03
  you
• 40:03
  said,
• 40:04
  which
• 40:04
  is
• 40:04
  doing
• 40:04
  live,
• 40:04
  putting
• 40:05
  live
• 40:05
  video
• 40:05
  on
• 40:06
  your
• 40:06
  site
• 40:06
  to
• 40:07
  kind
• 40:07
  of
• 40:07
  replicate
• 40:07
  or
• 40:08
  really
• 40:08
  good
• 40:08
  Jenny
• 40:09
  search
• 40:09
  on
• 40:09
  your
• 40:09
  site
• 40:10
  to
• 40:10
  kind
• 40:10
  of
• 40:10
  replicate
• 40:11
  that
• 40:11
  experience
• 40:11
  that
• 40:11
  you'd
• 40:12
  get
• 40:12
  with
• 40:12
  someone
• 40:12
  in
• 40:13
  store.
• 40:13
  But
• 40:14
  I
• 40:14
  do
• 40:14
  think
• 40:14
  that
• 40:14
  it's
• 40:15
  worth
• 40:17
  retailers
• 40:17
  really
• 40:18
  taking
• 40:18
  a
• 40:18
  look
• 40:18
  at
• 40:18
  investing
• 40:19
  in.
• 40:19
  How
• 40:19
  do
• 40:19
  you
• 40:20
  give
• 40:20
  me
• 40:20
  the
• 40:20
  same
• 40:20
  loyalty
• 40:21
  experience
• 40:21
  that
• 40:22
  I
• 40:22
  have
• 40:22
  in
• 40:22
  your
• 40:22
  store
• 40:23
  on.
• 40:23
  In
• 40:24
  an
• 40:24
  online
• 40:24
  environment?
• 40:25
  So
• 40:25
  yeah,
• 40:26
  those
• 40:26
  are
• 40:26
  the
• 40:27
  things
• 40:27
  that.
• 40:27
  I'm
• 40:28
  trying
• 40:28
  to
• 40:28
  dig
• 40:28
  up
• 40:29
  here.
• 40:29
  But,
• 40:29
  but
• 40:29
  the
• 40:29
  funny
• 40:30
  thing
• 40:30
  about
• 40:30
  that
• 40:30
  is
• 40:30
  like
• 40:30
  that
• 40:31
  kind
• 40:31
  of
• 40:31
  goes
• 40:31
  without
• 40:31
  saying,
• 40:32
  you
• 40:32
  know,
• 40:32
  like,
• 40:33
  of
• 40:33
  course,
• 40:33
  I
• 40:33
  mean
• 40:33
  that's.
• 40:34
  It
• 40:34
  kind
• 40:34
  of
• 40:34
  goes
• 40:34
  without
• 40:35
  saying.
• 40:35
  Like
• 40:35
  you
• 40:35
  need
• 40:35
  to,
• 40:36
  you're
• 40:36
  going
• 40:36
  to
• 40:37
  want
• 40:37
  to
• 40:37
  make
• 40:37
  your
• 40:37
  loyal
• 40:37
  customers
• 40:38
  feel
• 40:38
  special,
• 40:39
  right?
• 40:39
  Yeah.
• 40:40
  Well,
• 40:40
  that's
• 40:40
  my
• 40:40
  point.
• 40:41
  That's
• 40:41
  my
• 40:41
  point.
• 40:41
  Why
• 40:41
  I
• 40:41
  don't
• 40:42
  like
• 40:42
  it
• 40:42
  is
• 40:42
  like
• 40:42
  for
• 40:43
  the
• 40:43
  money
• 40:43
  it
• 40:43
  costs
• 40:44
  to
• 40:44
  do
• 40:44
  this,
• 40:44
  you
• 40:44
  could
• 40:44
  probably
• 40:45
  hire
• 40:46
  a
• 40:46
  great
• 40:46
  celebrity
• 40:47
  influencer.
• 40:47
  Do
• 40:48
  a
• 40:48
  live
• 40:48
  stream
• 40:48
  exclusive
• 40:49
  for
• 40:49
  your
• 40:49
  loyalty
• 40:49
  members
• 40:49
  and
• 40:50
  pound
• 40:50
  out
• 40:50
  a
• 40:51
  lot
• 40:51
  more
• 40:51
  volume
• 40:52
  and
• 40:52
  make
• 40:52
  them
• 40:53
  feel
• 40:53
  a
• 40:53
  lot
• 40:53
  more
• 40:53
  special
• 40:54
  and
• 40:55
  interactive.
• 40:56
  Yeah,
• 40:56
  but
• 40:56
  I'm
• 40:56
  not
• 40:56
  just
• 40:57
  saying
• 40:58
  you
• 40:59
  could
• 40:59
  actually
• 40:59
  probably
• 41:00
  do
• 41:00
  something
• 41:00
  very,
• 41:01
  very
• 41:01
  cool
• 41:02
  for
• 41:02
  your
• 41:03
  loyalty
• 41:03
  members
• 41:03
  that
• 41:03
  make
• 41:04
  them
• 41:04
  feel
• 41:04
  way
• 41:05
  more
• 41:05
  special
• 41:06
  than
• 41:06
  looking
• 41:06
  at
• 41:06
  some
• 41:07
  3D
• 41:07
  thing
• 41:07
  that,
• 41:07
  you
• 41:08
  know,
• 41:08
  you
• 41:08
  and
• 41:08
  I
• 41:08
  have
• 41:09
  seen
• 41:10
  countless
• 41:10
  times.
• 41:11
  You
• 41:11
  could
• 41:11
  probably.
• 41:12
  Yeah,
• 41:13
  you
• 41:14
  could
• 41:14
  probably
• 41:15
  with.
• 41:15
  I
• 41:15
  don't
• 41:15
  know
• 41:16
  exactly
• 41:16
  how
• 41:16
  much
• 41:17
  the
• 41:17
  3D
• 41:17
  showroom
• 41:17
  cost,
• 41:18
  but
• 41:18
  my
• 41:18
  guess
• 41:19
  is
• 41:19
  you'd
• 41:19
  be
• 41:19
  able
• 41:20
  to
• 41:20
  invest
• 41:21
  in
• 41:21
  putting
• 41:22
  a
• 41:22
  video
• 41:23
  that
• 41:23
  you
• 41:23
  had
• 41:24
  either,
• 41:24
  you
• 41:24
  know,
• 41:25
  you
• 41:25
  source
• 41:25
  from
• 41:26
  user
• 41:26
  generated
• 41:27
  content
• 41:27
  or
• 41:27
  your
• 41:28
  own
• 41:28
  employees
• 41:29
  on
• 41:29
  every
• 41:29
  single
• 41:30
  product
• 41:30
  page
• 41:31
  for
• 41:31
  that
• 41:31
  same
• 41:31
  amount
• 41:32
  of
• 41:32
  money.
• 41:32
  And
• 41:32
  that
• 41:33
  would.
• 41:33
  You'd
• 41:33
  see
• 41:33
  much
• 41:34
  higher
• 41:34
  engagement
• 41:34
  and
• 41:35
  much.
• 41:35
  More
• 41:35
  value,
• 41:35
  but
• 41:36
  just
• 41:36
  for
• 41:36
  the
• 41:36
  items
• 41:36
  that
• 41:37
  are
• 41:37
  in
• 41:37
  the
• 41:37
  3D
• 41:37
  showroom.
• 41:37
  Yeah,
• 41:37
  maybe.
• 41:38
  I
• 41:38
  don't
• 41:38
  know.
• 41:38
  It's
• 41:38
  hard
• 41:39
  to
• 41:39
  say,
• 41:39
  but
• 41:39
  I
• 41:40
  was
• 41:40
  just
• 41:40
  thinking,
• 41:40
  like,
• 41:40
  you
• 41:41
  could
• 41:41
  pay
• 41:41
  somebody
• 41:41
  $100,000
• 41:42
  to
• 41:42
  do.
• 41:43
  You
• 41:43
  know,
• 41:43
  I
• 41:43
  got
• 41:43
  to
• 41:43
  think
• 41:44
  this
• 41:44
  costs
• 41:44
  at
• 41:44
  least
• 41:44
  $100,000.
• 41:45
  You
• 41:45
  could
• 41:45
  pay
• 41:45
  some
• 41:45
  celebrity
• 41:46
  $100,000
• 41:47
  to
• 41:47
  show
• 41:47
  your
• 41:47
  products
• 41:48
  and,
• 41:48
  and
• 41:49
  depends
• 41:49
  interactive
• 41:50
  with
• 41:50
  them,
• 41:50
  like,
• 41:50
  like
• 41:51
  we
• 41:51
  saw
• 41:51
  Dolly
• 41:51
  do
• 41:51
  last
• 41:52
  week.
• 41:52
  So.
• 41:52
  So
• 41:53
  anyway.
• 41:53
  All
• 41:53
  right,
• 41:53
  well,
• 41:53
  I
• 41:53
  bet
• 41:54
  Dolly's
• 41:54
  making
• 41:54
  more
• 41:55
  than
• 41:55
  a
• 41:55
  hundred
• 41:55
  grand.
• 41:55
  But,
• 41:56
  but
• 41:57
  yes,
• 41:57
  you
• 41:57
  could
• 41:57
  get.
• 41:57
  You
• 41:58
  could
• 41:58
  get
• 41:58
  somebody
• 41:58
  off
• 41:58
  a
• 41:59
  cameo.
• 41:59
  That's
• 41:59
  real
• 42:00
  good.
• 42:00
  She
• 42:00
  is,
• 42:00
  for
• 42:00
  sure.
• 42:01
  But
• 42:01
  $100,000
• 42:02
  for
• 42:02
  an
• 42:02
  hour
• 42:02
  is
• 42:03
  pretty
• 42:03
  damn
• 42:03
  good.
• 42:04
  So
• 42:04
  that's.
• 42:04
  I
• 42:04
  mean,
• 42:05
  that's
• 42:05
  more
• 42:05
  than
• 42:05
  some
• 42:05
  of
• 42:05
  the.
• 42:06
  The
• 42:06
  bands
• 42:06
  make
• 42:06
  at
• 42:07
  the
• 42:07
  conferences
• 42:07
  we
• 42:07
  go
• 42:08
  to.
• 42:08
  So
• 42:08
  I
• 42:08
  don't
• 42:08
  know.
• 42:09
  But,
• 42:09
  but
• 42:09
  yeah,
• 42:09
  sorry,
• 42:10
  actor,
• 42:10
  like,
• 42:11
  not
• 42:11
  liking
• 42:11
  this
• 42:11
  one.
• 42:12
  Not
• 42:12
  liking
• 42:12
  this
• 42:12
  one
• 42:12
  at
• 42:13
  all.
• 42:13
  I
• 42:13
  think
• 42:13
  it's
• 42:13
  a
• 42:13
  bad
• 42:13
  move.
• 42:14
  All
• 42:14
  right,
• 42:14
  let's
• 42:14
  see
• 42:14
  the
• 42:15
  lighting
• 42:15
  round.
• 42:16
  All
• 42:16
  right,
• 42:17
  Headline
• 42:17
  number
• 42:18
  one
• 42:18
  in
• 42:18
  the
• 42:19
  lightning
• 42:19
  round,
• 42:19
  Chris.
• 42:20
  Dolly
• 42:20
  Parton,
• 42:21
  Speak
• 42:21
  of
• 42:21
  the
• 42:21
  Devil,
• 42:22
  is
• 42:23
  holding
• 42:23
  an
• 42:23
  open
• 42:24
  casting
• 42:24
  call
• 42:24
  for
• 42:24
  her
• 42:25
  Broadway
• 42:25
  production
• 42:26
  about
• 42:26
  her
• 42:26
  life.
• 42:27
  Chris,
• 42:27
  anyone.
• 42:28
  I
• 42:29
  said
• 42:29
  anyone
• 42:30
  can
• 42:30
  audition,
• 42:30
  including
• 42:31
  for
• 42:31
  the
• 42:31
  role
• 42:32
  of
• 42:32
  Dolly
• 42:32
  herself.
• 42:33
  If
• 42:33
  you
• 42:33
  were
• 42:33
  to
• 42:34
  audition,
• 42:34
  Chris,
• 42:35
  which
• 42:36
  would
• 42:36
  you
• 42:36
  choose
• 42:36
  to
• 42:37
  sing?
• 42:38
  Oh,
• 42:38
  man.
• 42:39
  Oh,
• 42:39
  man.
• 42:40
  I
• 42:40
  think
• 42:40
  I'd
• 42:40
  go
• 42:41
  Islands
• 42:41
  in
• 42:41
  the
• 42:41
  Stream.
• 42:42
  Actually,
• 42:42
  Aaron,
• 42:42
  not
• 42:43
  nine
• 42:43
  to
• 42:43
  five.
• 42:43
  I'd
• 42:43
  go
• 42:43
  island
• 42:44
  in
• 42:44
  the
• 42:44
  Stream.
• 42:45
  The
• 42:45
  gambler.
• 42:47
  I
• 42:47
  kind
• 42:47
  of
• 42:47
  man,
• 42:48
  yeah.
• 42:48
  I
• 42:48
  kind
• 42:48
  of
• 42:48
  man
• 42:49
  crush
• 42:49
  on
• 42:49
  Kenny.
• 42:50
  I
• 42:50
  kind
• 42:50
  of
• 42:50
  man
• 42:50
  crush
• 42:50
  on
• 42:50
  Kenny
• 42:51
  Rogers.
• 42:52
  I've
• 42:52
  got
• 42:52
  the
• 42:52
  beard
• 42:53
  now.
• 42:53
  I've
• 42:53
  got
• 42:53
  the
• 42:53
  theater
• 42:54
  background,
• 42:54
  so.
• 42:55
  So
• 42:55
  Dolly,
• 42:56
  give
• 42:56
  me
• 42:56
  a
• 42:57
  call.
• 42:57
  I'm
• 42:57
  here.
• 42:57
  Oh,
• 42:57
  my
• 42:58
  God.
• 42:58
  Oh,
• 42:59
  my
• 42:59
  God.
• 43:00
  Chris
• 43:00
  Walton
• 43:00
  as
• 43:00
  Kenny
• 43:01
  Rogers
• 43:02
  on
• 43:02
  Broadway.
• 43:03
  I'm
• 43:04
  going
• 43:04
  to
• 43:04
  see
• 43:04
  it.
• 43:05
  Forget
• 43:05
  on.
• 43:05
  I
• 43:05
  definitely
• 43:05
  would
• 43:06
  need
• 43:06
  a
• 43:06
  wig.
• 43:06
  I
• 43:06
  got
• 43:07
  the
• 43:07
  beard,
• 43:07
  but
• 43:07
  I
• 43:07
  don't
• 43:08
  have
• 43:08
  the
• 43:08
  flow.
• 43:09
  I
• 43:09
  don't
• 43:09
  have
• 43:09
  the
• 43:09
  flow.
• 43:10
  We
• 43:10
  can
• 43:10
  definitely
• 43:10
  be
• 43:11
  arranged.
• 43:12
  Yeah,
• 43:12
  right,
• 43:12
  right.
• 43:12
  Yeah.
• 43:13
  In
• 43:13
  today's
• 43:13
  world,
• 43:13
  there's
• 43:14
  a
• 43:14
  lot
• 43:14
  of.
• 43:14
  A
• 43:14
  lot
• 43:14
  of
• 43:14
  fake
• 43:15
  flow
• 43:15
  going
• 43:15
  on.
• 43:16
  Oxford
• 43:16
  University
• 43:17
  Press
• 43:17
  named
• 43:17
  brain
• 43:18
  rot
• 43:19
  as
• 43:19
  the
• 43:19
  dictionary
• 43:20
  word
• 43:20
  of
• 43:20
  the
• 43:21
  year.
• 43:21
  The
• 43:22
  phrase
• 43:22
  shot
• 43:22
  to
• 43:22
  popularity
• 43:23
  in
• 43:23
  2024
• 43:24
  with
• 43:25
  a
• 43:25
  230%
• 43:26
  increase
• 43:26
  in
• 43:26
  frequency
• 43:27
  of
• 43:27
  use
• 43:27
  from
• 43:28
  the
• 43:28
  year
• 43:28
  prior.
• 43:29
  And
• 43:30
  how
• 43:30
  much
• 43:30
  has
• 43:30
  brain
• 43:31
  rot
• 43:31
  upended
• 43:32
  your
• 43:32
  daily
• 43:33
  life?
• 43:33
  Oh,
• 43:34
  my
• 43:34
  God.
• 43:34
  Whatever.
• 43:34
  The
• 43:35
  exact
• 43:35
  number
• 43:35
  of
• 43:35
  minutes
• 43:36
  is
• 43:36
  that
• 43:36
  I
• 43:36
  spend
• 43:36
  on
• 43:37
  social
• 43:37
  media,
• 43:38
  that's
• 43:38
  brain
• 43:38
  rot.
• 43:39
  That's
• 43:39
  how
• 43:39
  much
• 43:39
  brain
• 43:40
  rot
• 43:40
  has
• 43:40
  impacted
• 43:40
  my
• 43:41
  life.
• 43:41
  That
• 43:41
  many
• 43:41
  minutes.
• 43:43
  Oh,
• 43:43
  yeah.
• 43:43
  But
• 43:44
  this
• 43:44
  is.
• 43:44
  I
• 43:44
  think
• 43:44
  this
• 43:44
  is
• 43:44
  also
• 43:44
  the
• 43:45
  brain.
• 43:45
  The,
• 43:45
  like,
• 43:45
  the
• 43:46
  skibidi
• 43:46
  stuff
• 43:47
  and
• 43:47
  all
• 43:47
  that
• 43:47
  kind
• 43:47
  of
• 43:47
  stuff.
• 43:48
  Like,
• 43:48
  has
• 43:48
  that
• 43:48
  infiltrated
• 43:49
  your
• 43:49
  house
• 43:49
  as
• 43:49
  well?
• 43:51
  Yes,
• 43:52
  but
• 43:52
  I
• 43:52
  guess
• 43:52
  I
• 43:53
  don't
• 43:53
  equate
• 43:53
  that
• 43:53
  to
• 43:54
  brain
• 43:54
  rot.
• 43:54
  I
• 43:54
  feel
• 43:55
  like
• 43:55
  that's
• 43:55
  just,
• 43:55
  like,
• 43:56
  the
• 43:56
  vernacular
• 43:56
  of
• 43:57
  the
• 43:57
  kids.
• 43:58
  These
• 43:58
  kids
• 43:58
  these
• 43:59
  days,
• 43:59
  you
• 43:59
  know?
• 44:00
  Oh,
• 44:00
  yeah,
• 44:01
  it's
• 44:01
  actually
• 44:01
  that.
• 44:01
  It's
• 44:02
  actually
• 44:02
  the
• 44:02
  name
• 44:02
  that
• 44:03
  catches,
• 44:03
  like,
• 44:03
  all
• 44:04
  of
• 44:04
  that
• 44:04
  language
• 44:05
  as
• 44:05
  well.
• 44:05
  So
• 44:05
  that's
• 44:05
  why
• 44:05
  I
• 44:06
  was
• 44:06
  wondering,
• 44:06
  like,
• 44:07
  how
• 44:07
  much
• 44:07
  it's
• 44:07
  impacted
• 44:08
  you,
• 44:09
  because
• 44:10
  it
• 44:10
  has
• 44:10
  definitely
• 44:11
  thwarted
• 44:11
  the
• 44:12
  quality
• 44:12
  of
• 44:12
  life
• 44:12
  in
• 44:12
  the
• 44:13
  Walton
• 44:13
  household.
• 44:14
  And,
• 44:14
  oh,
• 44:14
  my
• 44:14
  God.
• 44:17
  Yes,
• 44:17
  the
• 44:17
  kids.
• 44:18
  My
• 44:18
  kids
• 44:18
  have
• 44:18
  been
• 44:18
  very
• 44:19
  disruptive
• 44:20
  using
• 44:20
  brain
• 44:20
  rot.
• 44:21
  Ish
• 44:21
  language
• 44:22
  at
• 44:22
  school,
• 44:23
  and
• 44:23
  I've
• 44:23
  been
• 44:23
  talked
• 44:23
  to
• 44:24
  by
• 44:24
  the
• 44:24
  teachers
• 44:25
  many
• 44:25
  times
• 44:26
  about
• 44:26
  that
• 44:26
  usage,
• 44:27
  so
• 44:27
  I
• 44:27
  was
• 44:27
  curious
• 44:28
  if
• 44:28
  it's
• 44:28
  impacted
• 44:29
  your.
• 44:29
  I
• 44:30
  thought
• 44:30
  brain
• 44:30
  rot
• 44:31
  was,
• 44:31
  like.
• 44:31
  When
• 44:32
  I
• 44:32
  think
• 44:32
  of
• 44:32
  brain
• 44:32
  rot,
• 44:33
  I
• 44:33
  think
• 44:33
  of,
• 44:33
  like,
• 44:34
  wasted
• 44:34
  time.
• 44:35
  Like,
• 44:35
  what,
• 44:35
  your
• 44:35
  brain
• 44:35
  is
• 44:36
  rotting
• 44:36
  from
• 44:36
  this,
• 44:36
  like,
• 44:37
  bad
• 44:38
  television
• 44:38
  or
• 44:39
  whatever.
• 44:40
  Like,
• 44:40
  some
• 44:41
  brain
• 44:41
  rot
• 44:41
  is
• 44:42
  related
• 44:42
  to
• 44:43
  language.
• 44:43
  Okay,
• 44:44
  well,
• 44:44
  I'd
• 44:45
  have
• 44:45
  to
• 44:45
  rethink
• 44:45
  that
• 44:45
  one
• 44:46
  because
• 44:46
  I
• 44:46
  don't
• 44:46
  know
• 44:46
  the
• 44:47
  answer.
• 44:47
  We
• 44:48
  have
• 44:48
  a
• 44:48
  lot
• 44:48
  of
• 44:48
  skibidi,
• 44:49
  and
• 44:51
  I
• 44:51
  can't
• 44:51
  even
• 44:51
  think
• 44:52
  of
• 44:52
  the
• 44:52
  other
• 44:52
  words
• 44:52
  right
• 44:52
  now,
• 44:52
  but,
• 44:53
  yes,
• 44:53
  that's
• 44:53
  definitely
• 44:54
  happening
• 44:54
  in
• 44:54
  my
• 44:54
  house.
• 44:55
  Yeah,
• 44:55
  like,
• 44:55
  there's
• 44:55
  just
• 44:56
  crazy
• 44:56
  words
• 44:56
  like
• 44:56
  Ohio
• 44:57
  and.
• 44:58
  And
• 44:58
  Riz
• 44:59
  and.
• 45:00
  And
• 45:00
  simp
• 45:01
  and.
• 45:01
  I
• 45:01
  don't
• 45:01
  know.
• 45:02
  I
• 45:02
  don't
• 45:02
  know.
• 45:02
  Oh,
• 45:03
  yeah.
• 45:04
  Okay.
• 45:04
  Well,
• 45:04
  let's
• 45:04
  go
• 45:05
  to
• 45:05
  question
• 45:05
  number
• 45:05
  three.
• 45:06
  Hopefully
• 45:06
  you
• 45:06
  know
• 45:07
  more
• 45:07
  about
• 45:07
  this
• 45:07
  one
• 45:07
  than
• 45:07
  I
• 45:08
  did
• 45:08
  about
• 45:08
  the
• 45:08
  last
• 45:08
  one.
• 45:09
  Shabuzi
• 45:10
  just
• 45:11
  set
• 45:11
  a
• 45:11
  record
• 45:11
  for
• 45:12
  the
• 45:12
  most
• 45:12
  consecutive
• 45:13
  weeks
• 45:13
  with
• 45:13
  a
• 45:13
  number
• 45:14
  one
• 45:14
  hit
• 45:14
  song
• 45:14
  for
• 45:15
  Bar
• 45:15
  Song,
• 45:16
  which
• 45:16
  contains
• 45:16
  the
• 45:17
  lyrics,
• 45:17
  pour
• 45:17
  me
• 45:18
  up
• 45:18
  another
• 45:18
  shot
• 45:18
  of
• 45:19
  whiskey.
• 45:19
  You
• 45:19
  know,
• 45:19
  me
• 45:20
  and
• 45:20
  Jack
• 45:20
  Daniels
• 45:20
  got
• 45:21
  a
• 45:21
  history,
• 45:22
  Chris.
• 45:22
  If
• 45:22
  not
• 45:23
  Jack
• 45:23
  Daniels,
• 45:24
  which
• 45:24
  spirit
• 45:24
  do
• 45:25
  you
• 45:25
  have
• 45:25
  a
• 45:25
  history
• 45:25
  with?
• 45:27
  Oh,
• 45:27
  I
• 45:27
  definitely
• 45:28
  don't.
• 45:28
  I'm
• 45:28
  definitely
• 45:28
  not
• 45:29
  pouring
• 45:29
  myself
• 45:29
  a
• 45:29
  shot
• 45:30
  of
• 45:30
  Dak
• 45:30
  Daniels.
• 45:30
  Yeah,
• 45:31
  because
• 45:31
  I
• 45:31
  have
• 45:31
  a
• 45:31
  history
• 45:31
  with
• 45:31
  Jack
• 45:32
  Daniels,
• 45:32
  and
• 45:32
  I
• 45:32
  can
• 45:33
  never
• 45:33
  go
• 45:33
  back.
• 45:33
  In
• 45:33
  fact,
• 45:34
  I
• 45:34
  can't
• 45:34
  even
• 45:34
  smell
• 45:35
  Jack
• 45:35
  Daniels.
• 45:35
  And.
• 45:36
  No,
• 45:36
  really,
• 45:36
  why?
• 45:37
  What
• 45:37
  happened?
• 45:38
  Oh,
• 45:39
  God,
• 45:39
  do
• 45:39
  I
• 45:39
  want
• 45:39
  to
• 45:39
  tell
• 45:39
  this
• 45:40
  story?
• 45:41
  Okay,
• 45:41
  so
• 45:41
  I
• 45:41
  was
• 45:42
  18.
• 45:44
  I
• 45:44
  went
• 45:44
  on
• 45:44
  a
• 45:45
  lake
• 45:45
  trip
• 45:45
  to
• 45:46
  Lake
• 45:46
  Nasimiento
• 45:47
  in
• 45:47
  California.
• 45:48
  Went
• 45:48
  on
• 45:48
  a
• 45:48
  lake
• 45:48
  trip
• 45:49
  with
• 45:49
  some
• 45:49
  ASU
• 45:49
  guys
• 45:50
  that
• 45:50
  I
• 45:50
  had
• 45:50
  met
• 45:50
  that
• 45:51
  summer
• 45:51
  who
• 45:51
  are
• 45:51
  much
• 45:52
  older
• 45:52
  than
• 45:52
  me,
• 45:53
  all
• 45:53
  over
• 45:53
  21.
• 45:54
  And
• 45:55
  we
• 45:55
  started.
• 45:56
  We
• 45:56
  were
• 45:56
  out
• 45:56
  on
• 45:57
  the
• 45:57
  lake
• 45:57
  all
• 45:57
  day,
• 45:57
  and
• 45:58
  then
• 45:58
  went
• 45:58
  back
• 45:58
  to
• 45:58
  the
• 45:58
  lake
• 45:59
  house
• 45:59
  and
• 46:00
  started
• 46:00
  playing
• 46:01
  bumper
• 46:02
  pool.
• 46:03
  And
• 46:03
  I
• 46:03
  was,
• 46:04
  like,
• 46:04
  out
• 46:04
  of
• 46:04
  my
• 46:04
  mind
• 46:04
  with
• 46:04
  bumper
• 46:05
  play.
• 46:05
  And
• 46:05
  I
• 46:05
  was
• 46:05
  pulling
• 46:06
  off
• 46:06
  shots
• 46:06
  like
• 46:07
  no
• 46:07
  one
• 46:07
  would
• 46:07
  believe.
• 46:09
  And
• 46:09
  I
• 46:09
  was.
• 46:09
  And
• 46:10
  so.
• 46:10
  And
• 46:10
  I
• 46:10
  was
• 46:10
  drinking
• 46:11
  more
• 46:11
  shots
• 46:11
  of
• 46:12
  Jack
• 46:12
  Dallas
• 46:12
  than
• 46:12
  anything.
• 46:13
  And
• 46:13
  then.
• 46:14
  And
• 46:14
  so
• 46:14
  there's
• 46:14
  a
• 46:15
  video.
• 46:15
  It's
• 46:15
  not
• 46:15
  even,
• 46:16
  like,
• 46:16
  Jack
• 46:16
  and
• 46:16
  Coke
• 46:17
  or
• 46:17
  anything.
• 46:17
  No,
• 46:18
  just
• 46:18
  shots.
• 46:19
  Shots.
• 46:19
  And
• 46:19
  I'm,
• 46:20
  like,
• 46:20
  new
• 46:20
  to
• 46:20
  drinking,
• 46:21
  like,
• 46:21
  relatively
• 46:21
  three
• 46:22
  months
• 46:22
  into
• 46:22
  drinking,
• 46:23
  and.
• 46:24
  And
• 46:24
  there's
• 46:24
  a
• 46:24
  video
• 46:25
  of
• 46:25
  it.
• 46:25
  I
• 46:25
  think
• 46:25
  I
• 46:26
  still
• 46:26
  have
• 46:26
  it.
• 46:26
  It's,
• 46:26
  like,
• 46:26
  on
• 46:27
  vhs.
• 46:27
  I
• 46:28
  think
• 46:28
  I
• 46:28
  still
• 46:28
  have
• 46:28
  it.
• 46:29
  You
• 46:29
  just
• 46:30
  watch
• 46:30
  me
• 46:30
  just
• 46:30
  at
• 46:30
  one
• 46:31
  point,
• 46:31
  just
• 46:31
  fall
• 46:32
  over.
• 46:32
  Like,
• 46:32
  I'm
• 46:32
  just
• 46:33
  flat
• 46:33
  out,
• 46:33
  like,
• 46:33
  I'm.
• 46:33
  I'm
• 46:34
  lucky
• 46:34
  I
• 46:34
  didn't
• 46:34
  have
• 46:34
  to
• 46:34
  go
• 46:34
  to
• 46:34
  the
• 46:35
  hospital.
• 46:35
  And
• 46:35
  so
• 46:35
  the
• 46:36
  next
• 46:36
  morning,
• 46:36
  I
• 46:36
  wake
• 46:36
  up.
• 46:37
  The
• 46:37
  next
• 46:37
  morning
• 46:38
  I
• 46:38
  wake
• 46:38
  up,
• 46:38
  everyone's
• 46:39
  super.
• 46:39
  Why
• 46:39
  were
• 46:39
  they
• 46:39
  videoing
• 46:40
  you?
• 46:41
  Oh,
• 46:41
  we
• 46:42
  were
• 46:42
  all
• 46:42
  videoing
• 46:42
  everything.
• 46:43
  You
• 46:43
  know,
• 46:43
  it's
• 46:43
  back
• 46:43
  with
• 46:43
  camcorders
• 46:44
  and
• 46:44
  stuff,
• 46:44
  you
• 46:44
  know?
• 46:45
  And
• 46:45
  so
• 46:45
  the
• 46:46
  next
• 46:46
  morning,
• 46:46
  I
• 46:46
  wake
• 46:46
  up
• 46:47
  and
• 46:47
  everyone's
• 46:48
  asleep.
• 46:48
  And
• 46:48
  I
• 46:48
  burge.
• 46:48
  I
• 46:49
  bar.
• 46:49
  I
• 46:49
  barge
• 46:50
  into
• 46:50
  the
• 46:50
  house.
• 46:50
  I'm
• 46:51
  like,
• 46:51
  did
• 46:51
  I
• 46:51
  jump
• 46:51
  into
• 46:52
  the
• 46:52
  lake
• 46:52
  yesterday?
• 46:52
  Was
• 46:53
  I
• 46:53
  so
• 46:53
  drunk
• 46:53
  that
• 46:53
  I
• 46:54
  jumped
• 46:54
  into
• 46:54
  the
• 46:54
  lake?
• 46:55
  And
• 46:55
  they're
• 46:55
  like,
• 46:56
  dude,
• 46:56
  no.
• 46:57
  And
• 46:57
  I'm
• 46:57
  like,
• 46:58
  oh,
• 46:59
  right.
• 47:02
  And
• 47:03
  so.
• 47:03
  So
• 47:03
  let's
• 47:04
  just
• 47:04
  say
• 47:04
  I
• 47:04
  was
• 47:04
  washing
• 47:05
  mattresses
• 47:05
  the
• 47:05
  rest
• 47:06
  of
• 47:06
  the
• 47:06
  day.
• 47:09
  So
• 47:09
  anyway,
• 47:09
  I
• 47:09
  cannot
• 47:10
  smell
• 47:10
  Jack
• 47:11
  Daniels
• 47:11
  anymore.
• 47:11
  And
• 47:11
  so
• 47:12
  to
• 47:12
  answer
• 47:12
  your
• 47:12
  question,
• 47:13
  if
• 47:13
  I
• 47:13
  had
• 47:13
  to
• 47:13
  pour
• 47:13
  myself
• 47:14
  anything,
• 47:14
  it
• 47:14
  would
• 47:15
  be
• 47:15
  a
• 47:15
  shot
• 47:15
  of
• 47:15
  Don
• 47:15
  Julio.
• 47:16
  That's
• 47:17
  middle
• 47:17
  of
• 47:17
  the
• 47:17
  road.
• 47:17
  Tequila.
• 47:19
  Oh,
• 47:19
  my
• 47:19
  God.
• 47:20
  Oh.
• 47:22
  All
• 47:22
  right,
• 47:22
  let's
• 47:22
  get
• 47:23
  out
• 47:23
  of
• 47:23
  here
• 47:23
  before
• 47:23
  we.
• 47:24
  Before
• 47:24
  this
• 47:25
  show
• 47:25
  goes
• 47:25
  any
• 47:25
  more
• 47:25
  off
• 47:26
  the
• 47:26
  rails,
• 47:26
  defunct
• 47:27
  restaurant
• 47:28
  chain
• 47:28
  Chichi's
• 47:29
  is
• 47:29
  piloting
• 47:30
  a
• 47:30
  comeback
• 47:30
  in
• 47:30
  2025.
• 47:31
  I
• 47:31
  actually
• 47:31
  have
• 47:31
  two
• 47:32
  questions
• 47:32
  for
• 47:32
  you
• 47:32
  on
• 47:32
  this
• 47:32
  end.
• 47:33
  First,
• 47:34
  when
• 47:34
  I
• 47:34
  say
• 47:34
  Chichis,
• 47:35
  what
• 47:35
  is
• 47:36
  the
• 47:36
  first
• 47:36
  thing
• 47:36
  that
• 47:36
  comes
• 47:36
  to
• 47:37
  your
• 47:37
  mind?
• 47:37
  And
• 47:37
  then
• 47:38
  second,
• 47:39
  fried
• 47:40
  ice.
• 47:40
  Wow,
• 47:41
  really
• 47:41
  quick
• 47:41
  on
• 47:41
  that
• 47:42
  one.
• 47:42
  Yeah.
• 47:42
  Okay.
• 47:43
  And
• 47:43
  then
• 47:43
  second,
• 47:44
  in
• 47:44
  the
• 47:45
  pantheon
• 47:45
  of
• 47:46
  chain
• 47:47
  restaurants,
• 47:47
  do
• 47:48
  you
• 47:48
  think
• 47:48
  Chi
• 47:48
  Chi's
• 47:48
  is
• 47:49
  over
• 47:49
  underrated
• 47:50
  or
• 47:50
  properly
• 47:51
  rated?
• 47:55
  I
• 47:56
  haven't
• 47:56
  been
• 47:56
  there
• 47:56
  in
• 47:57
  so
• 47:57
  long.
• 47:57
  I
• 47:57
  feel
• 47:57
  like
• 47:58
  I'm
• 47:58
  not
• 47:58
  equipped
• 47:59
  to
• 47:59
  correctly
• 48:00
  answer
• 48:00
  this
• 48:00
  question.
• 48:01
  What
• 48:01
  do
• 48:01
  you
• 48:01
  think?
• 48:02
  Well,
• 48:02
  I
• 48:03
  see.
• 48:03
  I
• 48:03
  thought
• 48:03
  chichi.
• 48:04
  I
• 48:04
  mean,
• 48:04
  I
• 48:04
  remember
• 48:04
  my
• 48:05
  first
• 48:05
  chichi's
• 48:05
  experience
• 48:06
  in
• 48:06
  like
• 48:06
  the
• 48:06
  80s
• 48:07
  and
• 48:07
  it
• 48:07
  was
• 48:07
  pretty
• 48:08
  baller.
• 48:08
  Like
• 48:09
  I
• 48:09
  thought
• 48:09
  it
• 48:09
  was
• 48:09
  pretty,
• 48:10
  pretty
• 48:10
  decent.
• 48:11
  And
• 48:11
  you
• 48:11
  know,
• 48:12
  like
• 48:12
  all
• 48:12
  the,
• 48:12
  like
• 48:12
  TGI
• 48:12
  Fridays
• 48:13
  too.
• 48:13
  Like
• 48:13
  all
• 48:13
  these
• 48:13
  chain
• 48:14
  restaurants
• 48:14
  that
• 48:14
  were
• 48:14
  one
• 48:15
  time
• 48:15
  awesome,
• 48:15
  they
• 48:15
  just
• 48:16
  get
• 48:16
  destroyed.
• 48:17
  Yeah.
• 48:17
  So
• 48:18
  I
• 48:18
  actually
• 48:18
  think
• 48:18
  chichi's,
• 48:19
  when
• 48:20
  I
• 48:20
  think
• 48:20
  about
• 48:20
  all
• 48:21
  my
• 48:21
  chain
• 48:21
  restaurant
• 48:22
  experiences
• 48:23
  is
• 48:24
  actually
• 48:24
  underrated.
• 48:25
  Underrated?
• 48:26
  Yeah.
• 48:26
  Like
• 48:26
  Red
• 48:27
  Lobster,
• 48:27
  I
• 48:27
  would
• 48:27
  say
• 48:28
  properly
• 48:29
  rated,
• 48:29
  you
• 48:29
  know.
• 48:30
  Oh,
• 48:30
  God.
• 48:31
  Over.
• 48:31
  Yeah.
• 48:32
  Or
• 48:32
  overrated
• 48:32
  properly
• 48:33
  to
• 48:33
  overrated.
• 48:33
  But
• 48:33
  chichi's,
• 48:34
  I
• 48:34
  would
• 48:34
  say
• 48:35
  underrated.
• 48:36
  TGI
• 48:36
  Fridays
• 48:37
  probably
• 48:38
  properly
• 48:38
  rated
• 48:39
  now,
• 48:39
  but
• 48:40
  I
• 48:40
  don't
• 48:40
  know.
• 48:40
  But
• 48:40
  that's
• 48:40
  why,
• 48:41
  that's
• 48:41
  why
• 48:41
  I
• 48:41
  think.
• 48:41
  What
• 48:41
  do
• 48:41
  you
• 48:41
  think?
• 48:42
  I
• 48:42
  mean,
• 48:43
  yeah,
• 48:43
  by
• 48:43
  1980s
• 48:44
  standards,
• 48:45
  underrated
• 48:46
  for
• 48:46
  sure.
• 48:47
  That
• 48:47
  place
• 48:47
  is
• 48:48
  amazing.
• 48:49
  I
• 48:49
  loved
• 48:49
  Chi
• 48:50
  Chi's.
• 48:50
  Like
• 48:50
  I
• 48:50
  always
• 48:51
  wanted
• 48:51
  to
• 48:51
  go.
• 48:51
  I
• 48:51
  think
• 48:51
  I
• 48:52
  only
• 48:52
  got
• 48:52
  to
• 48:52
  go
• 48:52
  like
• 48:53
  twice.
• 48:53
  And
• 48:53
  one
• 48:53
  was
• 48:54
  right
• 48:54
  for
• 48:54
  the
• 48:55
  fried
• 48:55
  ice
• 48:55
  cream
• 48:55
  that
• 48:55
  you
• 48:56
  always
• 48:56
  saw
• 48:56
  the
• 48:56
  like
• 48:57
  advertisements
• 48:57
  for
• 48:58
  on
• 48:58
  tv.
• 48:59
  But
• 49:00
  yeah,
• 49:01
  I
• 49:01
  don't
• 49:02
  know.
• 49:02
  I
• 49:02
  mean,
• 49:02
  I
• 49:02
  like
• 49:03
  their,
• 49:03
  I
• 49:03
  buy
• 49:04
  their
• 49:04
  salsa
• 49:05
  today.
• 49:05
  Like
• 49:05
  they
• 49:05
  still
• 49:06
  have
• 49:06
  products
• 49:06
  on
• 49:06
  shelves
• 49:07
  that
• 49:07
  are.
• 49:07
  Oh,
• 49:07
  yeah,
• 49:07
  that's
• 49:08
  right.
• 49:09
  So
• 49:09
  I
• 49:10
  think
• 49:10
  of
• 49:10
  their
• 49:10
  salsa,
• 49:11
  I.
• 49:11
  Would
• 49:11
  try
• 49:11
  it
• 49:11
  out.
• 49:12
  I
• 49:12
  would
• 49:12
  definitely
• 49:13
  go,
• 49:13
  why
• 49:13
  not?
• 49:14
  Like,
• 49:14
  it's
• 49:14
  a,
• 49:14
  it's
• 49:15
  a
• 49:15
  Mexican
• 49:15
  place
• 49:16
  that,
• 49:16
  you
• 49:16
  know,
• 49:16
  you
• 49:16
  get,
• 49:17
  you
• 49:17
  know
• 49:17
  what
• 49:17
  you're
• 49:17
  going
• 49:17
  to
• 49:17
  get,
• 49:18
  I
• 49:18
  think,
• 49:18
  and
• 49:18
  then
• 49:19
  you'll
• 49:19
  be
• 49:19
  properly
• 49:20
  surprised
• 49:21
  if
• 49:21
  it's
• 49:21
  a
• 49:21
  good
• 49:21
  experience.
• 49:21
  It's
• 49:21
  a
• 49:22
  great
• 49:22
  point.
• 49:22
  It's
• 49:22
  a
• 49:22
  great
• 49:23
  point.
• 49:23
  And
• 49:23
  I
• 49:23
  like
• 49:23
  the
• 49:24
  standard
• 49:24
  Mexican.
• 49:25
  Good.
• 49:25
  Standard
• 49:26
  Mexican.
• 49:26
  Like,
• 49:27
  I
• 49:27
  like
• 49:27
  good.
• 49:27
  There's
• 49:28
  too
• 49:28
  much
• 49:28
  fruit,
• 49:30
  fruity
• 49:30
  Mexican
• 49:31
  food
• 49:31
  right
• 49:31
  now.
• 49:31
  Too
• 49:31
  much
• 49:32
  high
• 49:32
  end,
• 49:32
  expensive
• 49:33
  Mexican
• 49:33
  food
• 49:33
  restaurant,
• 49:34
  particularly
• 49:34
  in
• 49:34
  Minneapolis
• 49:35
  too.
• 49:35
  We
• 49:35
  don't
• 49:35
  have
• 49:35
  a
• 49:35
  good.
• 49:36
  Just
• 49:36
  go
• 49:36
  to
• 49:37
  Mexican
• 49:38
  restaurant.
• 49:38
  You
• 49:38
  haven't
• 49:38
  been
• 49:38
  to
• 49:39
  La
• 49:39
  Cadre.
• 49:41
  Yeah,
• 49:42
  yeah,
• 49:43
  we'll
• 49:44
  get
• 49:44
  you,
• 49:44
  we'll
• 49:44
  find
• 49:44
  you
• 49:44
  some.
• 49:45
  We
• 49:45
  gotta
• 49:45
  do,
• 49:45
  right?
• 49:46
  I
• 49:46
  have
• 49:46
  it,
• 49:46
  actually.
• 49:46
  I
• 49:46
  did
• 49:46
  find
• 49:47
  a
• 49:47
  good
• 49:47
  Mexican
• 49:47
  restaurant
• 49:47
  that's
• 49:48
  very,
• 49:48
  very
• 49:48
  authentic
• 49:49
  too
• 49:49
  and
• 49:49
  very
• 49:50
  affordable,
• 49:50
  which
• 49:50
  I'll
• 49:50
  have
• 49:50
  to
• 49:51
  tell
• 49:51
  you
• 49:51
  about.
• 49:52
  But
• 49:52
  I
• 49:52
  will
• 49:52
  keep
• 49:52
  that
• 49:53
  from
• 49:53
  our
• 49:53
  national
• 49:53
  audience
• 49:54
  here
• 49:54
  and
• 49:54
  all
• 49:54
  right.
• 49:55
  Happy
• 49:55
  birthday
• 49:55
  today
• 49:56
  to
• 49:56
  writer
• 49:57
  Strong.
• 49:57
  Our
• 49:57
  international
• 49:58
  audience,
• 49:58
  actually.
• 49:59
  Happy
• 49:59
  birthday
• 50:00
  today
• 50:00
  to
• 50:00
  writer
• 50:00
  strong,
• 50:01
  Donna
• 50:01
  Mills
• 50:02
  and
• 50:02
  to
• 50:02
  Josh
• 50:02
  Allen's
• 50:03
  new
• 50:03
  fiance,
• 50:04
  Haley
• 50:05
  Steinfield.
• 50:07
  Stein.
• 50:07
  Ah,
• 50:08
  shoot.
• 50:08
  Is
• 50:08
  it
• 50:08
  Steinfield?
• 50:09
  Steinfeld,
• 50:10
  Right?
• 50:10
  Yeah.
• 50:10
  I
• 50:10
  don't
• 50:11
  know
• 50:11
  if
• 50:11
  I
• 50:11
  wrote
• 50:11
  that
• 50:11
  wrong
• 50:11
  or
• 50:11
  not.
• 50:12
  Steinfeld.
• 50:12
  Sorry.
• 50:13
  And
• 50:13
  remember,
• 50:13
  it's
• 50:14
  so
• 50:14
  hard.
• 50:14
  It's
• 50:14
  Yes,
• 50:15
  I
• 50:15
  should
• 50:15
  have
• 50:15
  gotten
• 50:15
  that
• 50:15
  right.
• 50:16
  And
• 50:16
  remember,
• 50:16
  if
• 50:17
  you
• 50:17
  can
• 50:17
  only
• 50:17
  read
• 50:17
  or
• 50:17
  listen
• 50:17
  to
• 50:18
  one
• 50:18
  read,
• 50:18
  you
• 50:18
  know
• 50:18
  who
• 50:19
  that
• 50:19
  is
• 50:19
  though.
• 50:19
  That's
• 50:19
  good.
• 50:20
  If
• 50:20
  you
• 50:20
  can
• 50:20
  only
• 50:20
  read
• 50:20
  or
• 50:21
  listen
• 50:21
  to
• 50:21
  one
• 50:21
  reason
• 50:21
  retail
• 50:22
  blog
• 50:22
  in
• 50:22
  the
• 50:22
  business
• 50:22
  make
• 50:22
  it
• 50:23
  Omnitalk,
• 50:23
  the
• 50:23
  only
• 50:23
  retail
• 50:24
  media
• 50:24
  outlet
• 50:24
  run
• 50:25
  by
• 50:25
  two
• 50:25
  former
• 50:25
  executives
• 50:26
  from
• 50:26
  a
• 50:26
  current
• 50:26
  top
• 50:26
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• 50:26
  US
• 50:27
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• 50:28
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• 50:29
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  the
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• 50:32
  of
• 50:32
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• 50:32
  the
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• 50:33
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• 50:33
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• 50:33
  And
• 50:34
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• 50:34
  daily
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• 50:34
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• 50:35
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• 50:36
  you
• 50:36
  all
• 50:36
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• 50:36
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• 50:37
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• 50:40
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• 50:44
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• 50:44
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• 50:44
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• 50:45
  a
• 50:45
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• 50:45
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  a
• 50:45
  lot
• 50:45
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• 50:45
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• 50:57
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• 50:57
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• 50:59
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• 51:00
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• 51:02
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