Latest / Virtual GM - A Hotel Management Podcast
Navigating OTAs: Maximizing Direct Bookings and Understanding Online Travel Agents
In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team dive into the pros and cons of Online Travel Agents (OTAs). They explore popular platforms such as Expedia, Booking.com, Airbnb, and VRBO, highlighting the benefits and drawbacks of each.
It's crucial to drive direct bookings for your property because guests who book through an OTA are not fully your customers. Meagan and Cody provide valuable tips and tricks on how to maximize your direct bookings and better understand the role of OTAs in the hospitality industry.
Whether you’re a boutique hotel…
The skinny
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