EP. 252 People Buy You Before They Buy Your Recommendation Truth #15
What makes a buyer trust one seller over another, even when the solutions look similar?
In this episode of Sales with ASLAN, Tom Stanfill and Tab Norris unpack one of ASLAN’s foundational sales truths: people buy you before they buy your recommendation.
They explore why trust, motive, expertise, confidence, and an Other-Centered® approach shape how buyers interpret everything a seller says. You’ll hear real sales stories where the relationship with the seller became the deciding factor, plus practical advice for becoming someone buyers actually want to follow.
Tom and Tab also discuss why…
The skinny
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