The Killer Conversion Hack that Marketers Don't Really Want to Share | Ep. #536

Marketing School - Digital Marketing and Online Marketing Tips · Jan 18, 2018 · 10m

In episode #536, Eric and Neil discuss the one major marketing hack that professional marketers don’t want to share. Tune in to hear why “urgency” is key to making vital sales.

Time-Stamped Show Notes:

[00:27] Today’s Topic: The Killer Conversion Hack that Marketers Don't Really Want to Share

[00:37] The killer conversion hack is urgency.

[00:48] Neil thinks that 50% of his sales came from urgency.

[01:00] Eric was taken in by a limited-time sale on Bonobos, so he knows that urgency is effective.

[01:45] It has to be true scarcity or urgency to convince people to buy. If you do it too often…