Latest / What the Flux / Uber Australia shuts down CarShare | Beyonce gets Whiskey-Drunk in Love | Call Her Daddy's $100m deal

Transcript

Uber Australia shuts down CarShare | Beyonce gets Whiskey-Drunk in Love | Call Her Daddy's $100m deal · What the Flux

• 0:05
  Speaker 1: This is what the Flux.
• 0:06
  Speaker 2: I'm Bratt and I'm justin as Monday, they're twenty six
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  Speaker 2: of August.
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  Speaker 1: Josey boy, it's good news for anyone with a mortgage
• 0:12
  Speaker 1: because it looks like the mortgage wars are well and
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  Speaker 1: truly back. Get this one. On Friday, CBA cut its
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• 0:24
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  Speaker 2: score today.
• 0:42
  Speaker 1: Three mobile stories today, Dozzy boy, let's do it for
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  Speaker 1: our first. Uber Australia has haled the pin on its
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  Speaker 1: car share business after an eight figure Australian acquisition in
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  Speaker 1: twenty twenty two.
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  Speaker 2: Huge you turn from Uber just two years later, so
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  Speaker 2: tell me what's going on here?
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  Speaker 1: Well, Doessey boy? We know Uber as being the braw
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  Speaker 1: us startup that shook a fair few taxi feathers across
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  Speaker 1: the world when it landed.
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  Speaker 2: Its main selling point was allowing almost anyone to transport
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  Speaker 2: customers from point A to point B.
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  Speaker 1: Now, as we know, since its success with right sharing,
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  Speaker 1: it also expanded into Uber Eats, It got into the
• 1:16
  Speaker 1: scooter's business. It even did some helicopter stuff now be man.
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  Speaker 2: In twenty twenty two, Uber acquired an Australian car share
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  Speaker 2: business called car next Door forget this one hundred and
• 1:26
  Speaker 2: five million dollars, which.
• 1:27
  Speaker 1: Had actually renamed two Uber cars Share.
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  Speaker 2: And this acquisition was supposedly Uber's first step globally to
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  Speaker 2: expand into the car sharing market.
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  Speaker 1: Yep. But now after less than two years, Jersey boy
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  Speaker 1: Uber has announced it's going to shut down cars Share.
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  Speaker 2: You see, Beman, Uber's betting that Australian customers would want
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  Speaker 2: to make money off their cars when they were sitting
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  Speaker 2: in their driveway. They even called car sharing the great
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  Speaker 2: next distructor of the Australian transport industry.
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  Speaker 1: But it wasn't to be. And now it'll go into
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  Speaker 1: the history books of Uber as an acquisition gone wrong.
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  Speaker 2: Because it's not so easy to build a cars share
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  Speaker 2: aring marketplace.
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  Speaker 1: So what is the key learning here?
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  Speaker 2: Disruptive business models can be exciting, but they're not always
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  Speaker 2: easy to implement, especially when they require significant behavioral shifts
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  Speaker 2: from consumers. You see be Man. When Uber acquired car
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  Speaker 2: next Door, it's said that more than fifty nine percent
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  Speaker 2: of Australians were driving less frequently due to the costs
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  Speaker 2: of driving, and.
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  Speaker 1: As a result, Uber believed that car sharing would be
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  Speaker 1: the solution to earn an income from your car.
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  Speaker 2: But Bman, Uber didn't quite experience the results it expected
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  Speaker 2: from this acquisition.
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  Speaker 1: Since twenty twenty two, Juzzi Boy, Uber experienced cost increases
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  Speaker 1: for things like insurance, They've seen a heap of vehicle theft,
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  Speaker 1: and Uber has also seen a number of cars damaged.
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  Speaker 2: All in all, this has created more headaches for Uber
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  Speaker 2: and turn them against pushing this model globally.
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  Speaker 1: Sometimes it's just easier to call a car than to
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  Speaker 1: share a car.
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  Speaker 2: For our second story, Beyonce is launching a new whiskey
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  Speaker 2: brand in collaboration with Moe Hennessy as another celeb jumps
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  Speaker 2: on the alcohol bandwagon.
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  Speaker 1: Great pronunciation. They're Juzzi Boy and Beyonce Whisky. Hey, the
• 2:58
  Speaker 1: collab we never knew we needed, but now I'm not
• 3:01
  Speaker 1: sure we can live without it. Tell me more.
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  Speaker 2: Beance, the og star behind Destiny Child and the Queen
• 3:07
  Speaker 2: of the Beehive, and of course her love for Texas
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  Speaker 2: hold him and apparently whiskey now as well. That's correct,
• 3:12
  Speaker 2: a mundo juzzy boy.
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  Speaker 1: She's announced that she's launched a new whiskey line in
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  Speaker 1: collaboration with Moat Hennessy.
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  Speaker 2: The company owned by LVMH.
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  Speaker 1: Now, this new whiskey brand is named after her great
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  Speaker 1: grandfather who used to moonshine.
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  Speaker 2: Whiskey, and the man say Beonze's first venture into the
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  Speaker 2: business world. Now, she obviously has a perfume, She had
• 3:32
  Speaker 2: a clothing brand when she collaborated with Added Ass, and boy,
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  Speaker 2: this is just the latest Hollywood celebrity to collab with
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  Speaker 2: a brand for an alcohol company. So what is the
• 3:41
  Speaker 2: key learning here?
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  Speaker 1: Celeb endorsements have always had a big impact on sales
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  Speaker 1: for any brand, but they seem to have an especially
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  Speaker 1: strong impact on alcohol brand.
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  Speaker 2: You said the man. If history is anything to go by,
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  Speaker 2: we know that big star equals big revenue in the
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  Speaker 2: alcohol industry.
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  Speaker 1: Does it. Would you remember twenty seventeen when George Clooney
• 3:58
  Speaker 1: cashed in with this premium to cure brand cassamigos.
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  Speaker 2: I do Diagio paid one point three billion US dollars
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  Speaker 2: to acquire it.
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  Speaker 1: Well, what about this one in twenty twenty when Ryan
• 4:06
  Speaker 1: Reynolds cashed in with American Aviation Gin for a cool
• 4:10
  Speaker 1: six hundred and ten million US dollarydoodars.
• 4:13
  Speaker 2: Mister Deadpool and Van Wilder part of Liaison. Then you've
• 4:16
  Speaker 2: got Dwayne the Rock Johnson, who's tequila brand supposedly became
• 4:19
  Speaker 2: the fastest growing tequila in the history of all spirits
• 4:21
  Speaker 2: according to Dwayne the Rock Johnson.
• 4:24
  Speaker 1: So it's fair to say that, after some failures with
• 4:26
  Speaker 1: her clothing brand, seems like the alcohol industry is the
• 4:29
  Speaker 1: way to go for Beyonce.
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  Speaker 2: And b Man. Based on x and Reddit, it seems
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  Speaker 2: like many of Beyonce's megafans are already drunk in love
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  Speaker 2: with Ay Whiskey.
• 4:37
  Speaker 1: Very nice. For our third and final story, Sirius XM
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  Speaker 1: Holdings has signed a one hundred million US dollar deal
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  Speaker 1: for Alex Cooper's Call Her Daddy podcast and her network
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  Speaker 1: of shows as well.
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  Speaker 2: You Strits to Call Her Daddy. Be Man crazy, how
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  Speaker 2: big this has become? So tell me more well, Juzzy boys.
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  Speaker 1: SiriusXM is one of the biggest audio entertainment companies in
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  Speaker 1: the US.
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  Speaker 2: We're talking evaluation of around twelve billion US dollars and
• 4:59
  Speaker 2: if you do.
• 5:00
  Speaker 1: Know, Call Her Daddy is one of the most listened
• 5:01
  Speaker 1: to podcasts by women globally.
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  Speaker 2: It's featured guests like Simon Bios, Miley Cyrus, Christina Aguilera
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  Speaker 2: and many many more.
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  Speaker 1: And now SiriusXM has announced it has acquired the distribution
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  Speaker 1: rights to the Call Her Daddy podcast for one hundred
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  Speaker 1: million newest dollars over the next three years.
• 5:16
  Speaker 2: And the man they also have the rights to all
• 5:18
  Speaker 2: of the content produced by the Call Her Daddy Talent Network.
• 5:21
  Speaker 1: I must say, Jazi boyd. This is quite the pivot
• 5:23
  Speaker 1: from the era of buying exclusive hosting rights for podcasts.
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  Speaker 2: So what is the key learning here?
• 5:29
  Speaker 1: Industries, especially new ones, often start with a particular monetization strategy,
• 5:33
  Speaker 1: but over time approaches are refined.
• 5:35
  Speaker 2: Now, be Man. During the pandemic, the trend was all
• 5:37
  Speaker 2: about securing exclusive hosting rights for popular podcasts.
• 5:41
  Speaker 1: With the idea that exclusivity would drive revenue.
• 5:44
  Speaker 2: Remember when Spotify bought multi year exclusive hosting rights for
• 5:47
  Speaker 2: podcasts like Call Her Daddy, The Joe Rogan Podcasts. Yep,
• 5:51
  Speaker 2: the deal meant that those podcasts were exclusively available on Spotify,
• 5:55
  Speaker 2: and Spotify had the rights to sell ads for those
• 5:56
  Speaker 2: podcasts exclusively on Spotify.
• 5:58
  Speaker 1: Now, the good news for Spotify was that advertising revenue
• 6:01
  Speaker 1: on its platform grew about eighty percent between twenty twenty
• 6:04
  Speaker 1: one and twenty twenty three.
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  Speaker 2: But that number could have been a whole lot higher
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  Speaker 2: if it could sell ads on other podcast platforms as well.
• 6:11
  Speaker 1: Which is why when these podcast rights deals expired earlier
• 6:14
  Speaker 1: this year, Spotify said adios to exclusive hosting.
• 6:18
  Speaker 2: These deals weren't exactly what I hoped.
• 6:20
  Speaker 1: For, But it seems like SERIOUSXM has watched and learned,
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  Speaker 1: and rather than going for exclusive rights, they're looking to
• 6:27
  Speaker 1: monetize by distributing and selling ads on Call of Daddy
• 6:30
  Speaker 1: across all the platforms in the world.
• 6:32
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• 6:45
  Speaker 1: Thanks for listening, and we'll see you on Wednesday.