Latest / Omni Talk Retail / Target Turns The Dial Back to 2005, E-Grocery Surges 28% & Bed Bath Wants Your Coupons | Fast Five

Transcript

Target Turns The Dial Back to 2005, E-Grocery Surges 28% & Bed Bath Wants Your Coupons | Fast Five · Omni Talk Retail

• 0:00
  Hello
• 0:00
  and
• 0:00
  welcome
• 0:01
  to
• 0:01
  this
• 0:01
  week's
• 0:01
  Omnitalk
• 0:02
  Fast
• 0:02
  5.
• 0:02
  This
• 0:03
  week's
• 0:03
  podcast
• 0:03
  was
• 0:04
  recorded
• 0:04
  from
• 0:04
  my
• 0:04
  hotel
• 0:05
  room
• 0:05
  in
• 0:06
  Vienna,
• 0:06
  Austria,
• 0:06
  where
• 0:07
  it
• 0:07
  is
• 0:07
  hot,
• 0:08
  hot,
• 0:09
  hot
• 0:09
  to
• 0:10
  say
• 0:10
  the
• 0:10
  least.
• 0:10
  But
• 0:11
  not,
• 0:11
  not
• 0:12
  as
• 0:12
  hot
• 0:12
  as
• 0:13
  this
• 0:13
  week's
• 0:13
  headlines
• 0:14
  producer
• 0:14
  Ella.
• 0:15
  Let's
• 0:15
  roll
• 0:15
  this
• 0:16
  week's
• 0:16
  teaser
• 0:16
  trailer.
• 0:18
  I
• 0:18
  do
• 0:19
  grocery
• 0:19
  delivery
• 0:20
  and
• 0:20
  it
• 0:21
  saves
• 0:21
  me
• 0:21
  money.
• 0:22
  Not
• 0:22
  only
• 0:22
  saves
• 0:23
  me
• 0:23
  time.
• 0:23
  The
• 0:24
  wage
• 0:24
  rates.
• 0:24
  In
• 0:24
  Sweden,
• 0:25
  the
• 0:25
  starting
• 0:26
  wage
• 0:26
  rate
• 0:26
  in
• 0:26
  a
• 0:26
  grocery
• 0:27
  store
• 0:27
  is
• 0:27
  $35
• 0:28
  an
• 0:28
  hour.
• 0:29
  And
• 0:29
  yet
• 0:29
  they
• 0:30
  can
• 0:30
  make
• 0:30
  E
• 0:30
  GR
• 0:32
  to
• 0:32
  work.
• 0:32
  What
• 0:32
  the
• 0:33
  heck's
• 0:33
  going
• 0:33
  on
• 0:33
  over
• 0:33
  there?
• 0:34
  I
• 0:34
  have
• 0:35
  a
• 0:35
  really
• 0:35
  hard
• 0:35
  time
• 0:36
  calling
• 0:36
  something
• 0:36
  a
• 0:37
  feelgood
• 0:37
  story.
• 0:38
  If
• 0:39
  the
• 0:39
  CEO
• 0:39
  says
• 0:39
  only
• 0:40
  two
• 0:40
  out
• 0:40
  of
• 0:40
  five
• 0:41
  stores
• 0:41
  are
• 0:41
  in
• 0:42
  very
• 0:42
  good
• 0:42
  condition.
• 0:43
  Jen,
• 0:44
  who
• 0:44
  is
• 0:45
  this
• 0:45
  month's
• 0:45
  omn
• 0:45
  star?
• 0:46
  If
• 0:47
  I
• 0:47
  was
• 0:47
  to
• 0:47
  do
• 0:47
  a
• 0:47
  one
• 0:47
  to
• 0:48
  ten
• 0:48
  gimmick
• 0:48
  scale,
• 0:49
  I'd
• 0:49
  give
• 0:49
  this
• 0:49
  like
• 0:49
  a
• 0:49
  99.
• 0:53
  Jen
• 0:54
  Han,
• 0:54
  welcome
• 0:55
  back.
• 0:55
  How
• 0:55
  you
• 0:55
  been
• 0:55
  keeping?
• 0:56
  I've
• 0:57
  been
• 0:57
  keeping
• 0:57
  well.
• 0:57
  How
• 0:58
  are
• 0:58
  you,
• 0:58
  Chris?
• 0:59
  I'm
• 0:59
  good,
• 0:59
  I'm
• 0:59
  good.
• 1:00
  I'm
• 1:00
  a
• 1:00
  little
• 1:00
  bit
• 1:00
  warm.
• 1:01
  I'm
• 1:01
  a
• 1:01
  little
• 1:01
  bit
• 1:01
  warm.
• 1:02
  You
• 1:02
  know,
• 1:02
  wearing
• 1:02
  a
• 1:02
  suit
• 1:03
  when
• 1:03
  it's
• 1:03
  95
• 1:04
  degrees
• 1:04
  and
• 1:04
  50%
• 1:05
  humidity
• 1:05
  in
• 1:05
  Europe
• 1:06
  with
• 1:06
  very
• 1:07
  little
• 1:07
  air
• 1:07
  conditioning
• 1:07
  is
• 1:08
  not
• 1:08
  my
• 1:08
  favorite
• 1:08
  thing,
• 1:08
  Jen.
• 1:09
  But,
• 1:09
  but
• 1:09
  I'm,
• 1:09
  I'm
• 1:10
  bright
• 1:10
  eyed
• 1:10
  and
• 1:10
  bushy
• 1:11
  tailed
• 1:11
  and
• 1:11
  excited
• 1:11
  to
• 1:12
  join
• 1:13
  you.
• 1:13
  Have
• 1:13
  you
• 1:13
  join
• 1:14
  us
• 1:14
  for
• 1:14
  the
• 1:14
  podcast
• 1:15
  this
• 1:15
  week?
• 1:15
  Without
• 1:15
  a
• 1:16
  doubt.
• 1:16
  Yeah.
• 1:17
  Well,
• 1:17
  you
• 1:17
  know,
• 1:17
  I'm
• 1:18
  a
• 1:18
  big
• 1:18
  fan
• 1:18
  of
• 1:18
  hot
• 1:18
  yoga.
• 1:19
  I
• 1:19
  think
• 1:19
  we've
• 1:19
  talked
• 1:20
  about
• 1:20
  that
• 1:20
  before.
• 1:20
  So
• 1:21
  if
• 1:21
  you
• 1:21
  could
• 1:21
  just
• 1:21
  think
• 1:21
  of
• 1:22
  your
• 1:22
  suit
• 1:23
  as
• 1:23
  sort
• 1:23
  of
• 1:23
  being
• 1:23
  inside
• 1:24
  of
• 1:24
  a
• 1:24
  sauna.
• 1:25
  Like
• 1:25
  I
• 1:25
  pay
• 1:25
  for
• 1:25
  that
• 1:25
  kind
• 1:26
  of
• 1:26
  heat.
• 1:27
  So
• 1:27
  maybe
• 1:27
  that'll
• 1:27
  help
• 1:27
  you
• 1:27
  through
• 1:28
  your
• 1:28
  last,
• 1:28
  what
• 1:28
  week
• 1:29
  you
• 1:29
  have
• 1:29
  there.
• 1:29
  Yeah,
• 1:30
  yeah,
• 1:30
  yeah.
• 1:30
  I'm
• 1:30
  here
• 1:30
  for
• 1:31
  like
• 1:31
  three
• 1:31
  or
• 1:31
  four
• 1:31
  more
• 1:31
  days.
• 1:31
  You've
• 1:32
  already
• 1:32
  got
• 1:32
  me
• 1:32
  thinking
• 1:33
  Namaste.
• 1:33
  And
• 1:34
  namaste.
• 1:34
  This
• 1:35
  is
• 1:35
  going
• 1:35
  to
• 1:35
  work.
• 1:35
  This
• 1:35
  is
• 1:35
  going
• 1:35
  to
• 1:36
  work.
• 1:36
  Jen,
• 1:36
  I
• 1:36
  want
• 1:37
  to
• 1:37
  ask
• 1:37
  you
• 1:37
  about
• 1:37
  one
• 1:37
  other
• 1:37
  thing
• 1:37
  before
• 1:38
  we
• 1:38
  get
• 1:38
  started.
• 1:38
  Day
• 1:38
  two
• 1:39
  is
• 1:39
  jury
• 1:39
  duty.
• 1:39
  What's
• 1:39
  your
• 1:40
  history
• 1:40
  with
• 1:40
  jury
• 1:40
  duty?
• 1:41
  I
• 1:42
  have
• 1:42
  very
• 1:42
  little
• 1:43
  history
• 1:43
  with
• 1:43
  jury
• 1:43
  duty
• 1:44
  and
• 1:44
  I
• 1:44
  need
• 1:44
  to
• 1:44
  knock
• 1:44
  on
• 1:45
  some
• 1:45
  wood
• 1:45
  here,
• 1:45
  but
• 1:46
  I
• 1:46
  have
• 1:46
  not
• 1:47
  been
• 1:47
  called
• 1:48
  to
• 1:48
  be
• 1:48
  on
• 1:48
  jury
• 1:48
  duty
• 1:49
  yet.
• 1:50
  Really?
• 1:50
  You
• 1:51
  have
• 1:51
  not
• 1:51
  ever?
• 1:52
  I've
• 1:52
  not
• 1:52
  either
• 1:53
  and,
• 1:53
  but
• 1:53
  I've
• 1:53
  now
• 1:53
  got
• 1:54
  it
• 1:54
  next
• 1:54
  week
• 1:54
  for
• 1:55
  the
• 1:55
  first
• 1:55
  time.
• 1:55
  I
• 1:55
  get
• 1:56
  back
• 1:56
  from
• 1:56
  Europe
• 1:57
  on
• 1:57
  Saturday
• 1:57
  and
• 1:57
  I've
• 1:58
  got
• 1:58
  jury
• 1:58
  duty
• 1:58
  on
• 1:59
  Monday.
• 1:59
  I
• 1:59
  feel
• 1:59
  like
• 1:59
  I,
• 2:00
  I
• 2:00
  feel
• 2:00
  like
• 2:00
  the
• 2:00
  gods
• 2:01
  do
• 2:01
  not
• 2:01
  like
• 2:01
  me
• 2:01
  right
• 2:02
  now.
• 2:02
  Jen,
• 2:02
  you
• 2:03
  finally
• 2:03
  get
• 2:03
  back
• 2:04
  and
• 2:04
  then
• 2:04
  they're
• 2:04
  like,
• 2:04
  and
• 2:05
  you
• 2:05
  can
• 2:05
  go
• 2:05
  sit
• 2:05
  in
• 2:05
  this
• 2:05
  wooden
• 2:06
  chair.
• 2:06
  Yeah,
• 2:07
  yeah.
• 2:07
  You
• 2:07
  can
• 2:07
  call
• 2:07
  in
• 2:08
  every
• 2:08
  day
• 2:08
  to
• 2:08
  see
• 2:08
  if
• 2:08
  we
• 2:09
  need
• 2:09
  you.
• 2:09
  Yes,
• 2:09
  yes.
• 2:10
  Story
• 2:10
  of
• 2:10
  my
• 2:10
  life.
• 2:10
  See
• 2:11
  if
• 2:11
  somebody
• 2:11
  needs
• 2:11
  me.
• 2:11
  But.
• 2:12
  But
• 2:12
  yes.
• 2:12
  So
• 2:12
  for
• 2:13
  that
• 2:13
  reason,
• 2:13
  Jen,
• 2:13
  and
• 2:14
  the
• 2:14
  reason
• 2:14
  I'm
• 2:14
  bringing
• 2:14
  this
• 2:14
  up
• 2:14
  on
• 2:15
  the
• 2:15
  front
• 2:15
  end
• 2:15
  of
• 2:15
  this
• 2:15
  podcast
• 2:16
  is
• 2:16
  for
• 2:16
  all
• 2:16
  the
• 2:16
  Army
• 2:17
  Talk
• 2:17
  fans
• 2:17
  out
• 2:17
  there.
• 2:18
  Because
• 2:18
  of
• 2:18
  that,
• 2:18
  we
• 2:18
  are
• 2:19
  not
• 2:19
  going
• 2:19
  to
• 2:19
  have
• 2:19
  a
• 2:19
  podcast
• 2:20
  next
• 2:20
  week.
• 2:21
  We're
• 2:21
  hoping
• 2:21
  we
• 2:21
  can
• 2:22
  have
• 2:22
  one
• 2:22
  the
• 2:22
  week
• 2:22
  after,
• 2:23
  but
• 2:23
  that's
• 2:23
  still
• 2:23
  a
• 2:24
  little
• 2:24
  tbd.
• 2:24
  But
• 2:24
  we'll
• 2:25
  let
• 2:25
  you
• 2:25
  know
• 2:26
  if
• 2:26
  that
• 2:26
  changes.
• 2:26
  But
• 2:27
  yeah,
• 2:27
  so
• 2:27
  that's
• 2:27
  the
• 2:27
  thing,
• 2:28
  Jenna,
• 2:28
  you
• 2:28
  know,
• 2:29
  you
• 2:30
  probably
• 2:30
  can
• 2:30
  understand
• 2:30
  this
• 2:31
  too.
• 2:31
  Being
• 2:31
  an
• 2:31
  entrepreneur,
• 2:32
  jury
• 2:33
  duty
• 2:33
  is
• 2:33
  tough
• 2:33
  for
• 2:33
  entrepreneurs.
• 2:35
  It's
• 2:35
  kind
• 2:35
  of
• 2:35
  a
• 2:35
  big
• 2:35
  deal.
• 2:37
  Yes,
• 2:37
  yes.
• 2:37
  I'm
• 2:38
  hoping
• 2:38
  you're
• 2:38
  not
• 2:38
  giving
• 2:38
  me
• 2:38
  any
• 2:39
  type
• 2:39
  of
• 2:39
  juju
• 2:40
  that
• 2:40
  means,
• 2:40
  like,
• 2:40
  it's
• 2:40
  headed
• 2:41
  my
• 2:41
  way
• 2:41
  next,
• 2:42
  because
• 2:43
  I
• 2:43
  don't
• 2:43
  think
• 2:43
  that
• 2:43
  that
• 2:44
  works.
• 2:44
  But
• 2:44
  we
• 2:44
  can
• 2:44
  just
• 2:45
  call
• 2:45
  it
• 2:45
  a
• 2:45
  summer
• 2:45
  break
• 2:45
  for
• 2:46
  Omni
• 2:46
  Talk.
• 2:46
  You're
• 2:46
  just
• 2:47
  taking
• 2:47
  a
• 2:47
  one
• 2:47
  week
• 2:47
  summer
• 2:48
  break.
• 2:48
  That's
• 2:48
  right.
• 2:48
  While
• 2:49
  Chris
• 2:49
  has
• 2:49
  to
• 2:49
  go
• 2:49
  to
• 2:49
  jury
• 2:50
  duty.
• 2:50
  That's
• 2:50
  right.
• 2:51
  That's
• 2:51
  right.
• 2:51
  Namaste.
• 2:52
  Namaste.
• 2:53
  Namaste.
• 2:54
  So
• 2:54
  many
• 2:54
  times
• 2:55
  you
• 2:55
  can
• 2:55
  say
• 2:55
  Namaste
• 2:55
  during
• 2:56
  this
• 2:56
  podcast.
• 2:56
  All
• 2:57
  right,
• 2:57
  Jen.
• 2:57
  Well,
• 2:58
  before
• 2:58
  we
• 2:58
  get
• 2:58
  to
• 2:58
  the
• 2:59
  headlines,
• 2:59
  we
• 2:59
  always
• 3:00
  reserve
• 3:00
  a
• 3:00
  spot
• 3:00
  for
• 3:01
  you
• 3:01
  to
• 3:02
  highlight
• 3:02
  this
• 3:03
  month's
• 3:03
  Omnistar
• 3:04
  because
• 3:04
  for
• 3:04
  those
• 3:05
  listening,
• 3:05
  whenever
• 3:05
  Jen
• 3:06
  is
• 3:06
  on
• 3:06
  the
• 3:06
  show,
• 3:07
  we
• 3:08
  love
• 3:08
  having
• 3:08
  her
• 3:08
  because
• 3:09
  she
• 3:09
  is
• 3:09
  so
• 3:09
  much
• 3:10
  closer
• 3:10
  to
• 3:10
  the
• 3:10
  ground
• 3:11
  in
• 3:11
  terms
• 3:11
  of
• 3:11
  knowing
• 3:12
  which
• 3:12
  retail
• 3:12
  executives
• 3:13
  are
• 3:14
  really
• 3:14
  making
• 3:14
  the
• 3:14
  grade
• 3:14
  inside
• 3:15
  their
• 3:15
  organizations.
• 3:16
  And
• 3:16
  for
• 3:16
  those
• 3:16
  new
• 3:16
  to
• 3:16
  the
• 3:17
  podcast,
• 3:17
  our
• 3:18
  Omnistar
• 3:18
  Award
• 3:19
  is
• 3:19
  the
• 3:19
  award
• 3:19
  we
• 3:19
  give
• 3:19
  out
• 3:20
  each
• 3:20
  month
• 3:20
  in
• 3:20
  partnership
• 3:21
  with
• 3:21
  Corso
• 3:22
  to
• 3:22
  recognize
• 3:23
  the
• 3:23
  top
• 3:23
  omnichannel
• 3:24
  operators
• 3:24
  out
• 3:24
  there.
• 3:25
  Not
• 3:25
  the
• 3:25
  pundits,
• 3:26
  not
• 3:26
  the
• 3:26
  so
• 3:27
  called
• 3:27
  experts.
• 3:27
  God
• 3:28
  knows
• 3:28
  we've
• 3:28
  got
• 3:28
  enough
• 3:28
  of
• 3:28
  those.
• 3:29
  But
• 3:29
  the
• 3:29
  real
• 3:30
  life
• 3:30
  retail
• 3:30
  operators
• 3:31
  making
• 3:31
  a
• 3:32
  difference
• 3:32
  in
• 3:32
  their
• 3:32
  organizations.
• 3:34
  And
• 3:34
  let's
• 3:34
  not
• 3:34
  forget
• 3:34
  Corso's
• 3:35
  AI
• 3:35
  copilot
• 3:36
  coaches
• 3:36
  retail
• 3:37
  leaders
• 3:37
  to
• 3:37
  optimize
• 3:38
  store
• 3:38
  performance
• 3:38
  at
• 3:38
  every
• 3:39
  level,
• 3:39
  transform
• 3:40
  retail
• 3:40
  operations
• 3:41
  from
• 3:41
  data
• 3:41
  overload
• 3:42
  into
• 3:42
  data
• 3:42
  powered.
• 3:43
  So,
• 3:43
  Jen,
• 3:44
  who
• 3:44
  is
• 3:44
  this
• 3:45
  month's
• 3:45
  Omnistar?
• 3:46
  All
• 3:46
  right,
• 3:47
  so
• 3:47
  this
• 3:47
  month's
• 3:48
  Omni
• 3:48
  star
• 3:48
  is
• 3:49
  Gabe
• 3:49
  Disbrow.
• 3:50
  Gabe
• 3:51
  is
• 3:51
  the
• 3:51
  president
• 3:51
  and
• 3:51
  CEO
• 3:52
  at
• 3:52
  Lever
• 3:52
  Supermarkets.
• 3:53
  They're
• 3:53
  out
• 3:53
  of
• 3:53
  Denver.
• 3:54
  An
• 3:55
  independent
• 3:55
  that
• 3:55
  operates
• 3:56
  a
• 3:56
  few
• 3:56
  different
• 3:59
  chains
• 3:59
  or
• 3:59
  what
• 3:59
  do
• 4:00
  I
• 4:00
  want
• 4:00
  to
• 4:00
  say?
• 4:00
  Banners
• 4:00
  in
• 4:01
  different
• 4:01
  markets
• 4:01
  across
• 4:02
  the
• 4:02
  US
• 4:03
  before
• 4:03
  moving
• 4:04
  into
• 4:04
  the
• 4:04
  independent
• 4:05
  space,
• 4:05
  Gabe
• 4:05
  was
• 4:06
  actually.
• 4:06
  He
• 4:06
  was
• 4:06
  with
• 4:06
  Target,
• 4:07
  your
• 4:07
  alma
• 4:07
  mater.
• 4:08
  He
• 4:09
  spent
• 4:09
  some
• 4:09
  time
• 4:09
  with
• 4:09
  Aldi,
• 4:10
  my
• 4:10
  alma
• 4:10
  mater.
• 4:11
  And
• 4:12
  I
• 4:12
  just
• 4:13
  think
• 4:13
  it's
• 4:13
  been
• 4:13
  really
• 4:14
  cool
• 4:14
  to
• 4:14
  see
• 4:14
  how
• 4:14
  Gabe
• 4:15
  has
• 4:15
  transitioned
• 4:15
  into
• 4:16
  the
• 4:16
  independent
• 4:16
  space.
• 4:17
  He's
• 4:17
  very
• 4:18
  heavily
• 4:18
  involved
• 4:18
  with
• 4:18
  The
• 4:19
  NGA
• 4:19
  now
• 4:20
  does
• 4:20
  some
• 4:20
  work
• 4:20
  with
• 4:21
  nga.
• 4:22
  I
• 4:22
  believe
• 4:22
  he's
• 4:22
  on
• 4:22
  the
• 4:22
  board,
• 4:23
  does
• 4:23
  some
• 4:23
  work
• 4:24
  in
• 4:24
  D.C.
• 4:24
  to
• 4:24
  advocate
• 4:25
  for
• 4:25
  independent
• 4:26
  grocers.
• 4:27
  And
• 4:27
  he's
• 4:27
  a
• 4:27
  big
• 4:28
  proponent.
• 4:28
  If
• 4:28
  you
• 4:28
  ever
• 4:28
  talk
• 4:29
  to
• 4:29
  Gabe,
• 4:29
  he's
• 4:29
  a
• 4:29
  big
• 4:29
  proponent
• 4:30
  of.
• 4:31
  He
• 4:31
  lives
• 4:31
  his
• 4:32
  life
• 4:32
  this
• 4:32
  way,
• 4:32
  but
• 4:32
  everyone
• 4:33
  on
• 4:33
  his
• 4:33
  teams,
• 4:33
  he's
• 4:34
  like,
• 4:34
  I
• 4:34
  just
• 4:34
  want
• 4:34
  to
• 4:34
  do
• 4:34
  epic.
• 4:36
  So
• 4:37
  this
• 4:37
  is,
• 4:37
  I
• 4:37
  hope
• 4:38
  I
• 4:38
  can
• 4:38
  say
• 4:38
  that
• 4:38
  word.
• 4:38
  You
• 4:38
  can
• 4:38
  blurt
• 4:39
  me
• 4:39
  out.
• 4:39
  Well,
• 4:39
  you
• 4:40
  just
• 4:40
  did.
• 4:42
  But
• 4:42
  honestly,
• 4:43
  he's
• 4:44
  just,
• 4:44
  he's
• 4:44
  one
• 4:44
  of
• 4:44
  those
• 4:45
  operators
• 4:45
  and
• 4:45
  those
• 4:46
  leaders
• 4:46
  that
• 4:46
  gives
• 4:46
  autonomy
• 4:47
  to
• 4:47
  say
• 4:47
  like,
• 4:48
  I
• 4:48
  don't
• 4:48
  want
• 4:48
  to
• 4:48
  get
• 4:48
  in
• 4:49
  your
• 4:49
  way
• 4:50
  of
• 4:50
  doing
• 4:50
  what's
• 4:51
  right
• 4:51
  for
• 4:51
  the
• 4:51
  customer
• 4:51
  and
• 4:52
  the
• 4:52
  business.
• 4:52
  So
• 4:52
  it's
• 4:52
  really
• 4:53
  fun
• 4:53
  to
• 4:53
  watch.
• 4:54
  And
• 4:54
  he's
• 4:55
  an
• 4:55
  incredible
• 4:55
  leader.
• 4:55
  So
• 4:56
  congrats
• 4:56
  to
• 4:56
  Gabe.
• 4:57
  Yeah,
• 4:57
  congrats,
• 4:58
  Gabe.
• 4:58
  Yeah.
• 4:58
  And
• 4:58
  I
• 4:58
  saw
• 4:58
  that,
• 4:58
  Gabe,
• 4:59
  to
• 4:59
  your
• 4:59
  point,
• 4:59
  he
• 4:59
  was
• 5:00
  an
• 5:00
  executive
• 5:00
  team
• 5:00
  leader
• 5:00
  at
• 5:01
  Target
• 5:01
  back
• 5:01
  in
• 5:01
  the
• 5:01
  day.
• 5:02
  So,
• 5:02
  yeah,
• 5:02
  shared
• 5:03
  roots.
• 5:03
  Gabe,
• 5:03
  congratulations.
• 5:04
  And
• 5:04
  also,
• 5:05
  you
• 5:05
  know,
• 5:05
  out
• 5:05
  of
• 5:05
  Colorado
• 5:06
  as
• 5:06
  well,
• 5:06
  where
• 5:06
  we've
• 5:07
  got
• 5:07
  some
• 5:07
  ties
• 5:07
  there
• 5:08
  in
• 5:08
  addition.
• 5:09
  All
• 5:09
  right,
• 5:09
  Jen.
• 5:09
  Well,
• 5:09
  let's
• 5:10
  get
• 5:10
  to
• 5:10
  this
• 5:10
  week's
• 5:10
  Fast5,
• 5:11
  which
• 5:11
  is
• 5:11
  of
• 5:11
  course
• 5:12
  brought
• 5:12
  to
• 5:12
  you
• 5:12
  with
• 5:12
  the
• 5:12
  help
• 5:13
  and
• 5:13
  support
• 5:13
  of
• 5:14
  the
• 5:14
  A
• 5:14
  and
• 5:14
  M
• 5:15
  consumer
• 5:15
  and
• 5:15
  retail
• 5:15
  group
• 5:16
  Miracle
• 5:17
  Corso,
• 5:18
  Ocampo
• 5:19
  Capital
• 5:19
  and
• 5:20
  Valak.
• 5:20
  In
• 5:20
  this
• 5:20
  week's
• 5:21
  Fast
• 5:21
  5,
• 5:21
  we've
• 5:21
  got
• 5:22
  news
• 5:22
  on
• 5:22
  June
• 5:22
  E
• 5:23
  grocery
• 5:23
  sales
• 5:23
  surging
• 5:24
  28%
• 5:25
  year
• 5:25
  over
• 5:25
  year.
• 5:25
  Kroger
• 5:26
  reporting
• 5:26
  Q1
• 5:27
  2026
• 5:27
  earning
• 5:28
  with
• 5:28
  E
• 5:28
  Commerce
• 5:28
  turning
• 5:29
  a
• 5:29
  profit
• 5:29
  for
• 5:29
  the
• 5:29
  very
• 5:30
  first
• 5:30
  time.
• 5:31
  Bed
• 5:31
  Bath
• 5:31
  and
• 5:31
  Beyond
• 5:32
  asking
• 5:32
  customers
• 5:32
  to
• 5:33
  bring
• 5:33
  in
• 5:33
  their
• 5:33
  old
• 5:33
  coupons.
• 5:34
  Target
• 5:34
  teaming
• 5:35
  up
• 5:35
  with
• 5:35
  fashion
• 5:35
  icon
• 5:36
  Isaac
• 5:36
  Mizrahi
• 5:37
  in
• 5:37
  a
• 5:37
  brand
• 5:37
  new
• 5:37
  creative
• 5:38
  director
• 5:38
  at
• 5:39
  large
• 5:39
  roll.
• 5:40
  And
• 5:40
  Rita
• 5:40
  Karabage,
• 5:41
  the
• 5:41
  Chief
• 5:41
  Strategy
• 5:42
  officer
• 5:42
  at
• 5:42
  the
• 5:42
  Roll
• 5:42
  IT
• 5:43
  Group,
• 5:43
  joins
• 5:43
  us
• 5:43
  for
• 5:43
  five
• 5:44
  insightful
• 5:44
  minutes
• 5:45
  on
• 5:45
  the
• 5:45
  latest
• 5:45
  lessons
• 5:46
  learned
• 5:46
  in
• 5:46
  making
• 5:47
  E
• 5:47
  groceries
• 5:48
  profitable.
• 5:48
  But
• 5:48
  we
• 5:48
  begin
• 5:49
  today
• 5:49
  with
• 5:49
  a
• 5:49
  major
• 5:50
  leadership
• 5:50
  shakeup.
• 5:51
  Ajo
• 5:51
  Delez
• 5:52
  naming
• 5:52
  a
• 5:52
  former
• 5:53
  Amazon
• 5:53
  exec
• 5:54
  as
• 5:54
  its
• 5:54
  new
• 5:54
  US
• 5:55
  C
• 5:55
  CEO,
• 5:56
  headline
• 5:56
  number
• 5:57
  one
• 5:57
  is
• 5:57
  of
• 5:57
  course
• 5:57
  brought
• 5:58
  to
• 5:58
  you
• 5:58
  with
• 5:58
  the
• 5:58
  help
• 5:58
  and
• 5:58
  support
• 5:58
  of
• 5:59
  the
• 5:59
  A
• 5:59
  and
• 5:59
  M
• 5:59
  Consumer
• 6:00
  and
• 6:00
  Retail
• 6:00
  Group.
• 6:00
  The
• 6:00
  A
• 6:00
  and
• 6:01
  M
• 6:01
  Consumer
• 6:01
  and
• 6:01
  Retail
• 6:01
  Group
• 6:01
  is
• 6:02
  a
• 6:02
  management
• 6:02
  consulting
• 6:03
  firm
• 6:03
  that
• 6:03
  tackles
• 6:04
  the
• 6:04
  most
• 6:04
  complex
• 6:04
  challenges
• 6:05
  and
• 6:05
  advances
• 6:06
  its
• 6:06
  clients,
• 6:06
  people
• 6:06
  and
• 6:07
  communities
• 6:07
  toward
• 6:08
  their
• 6:08
  maximum
• 6:08
  potential.
• 6:09
  CRG
• 6:09
  brings
• 6:10
  the
• 6:10
  experience,
• 6:10
  tools
• 6:10
  and
• 6:10
  operator
• 6:11
  like
• 6:11
  pragmatism
• 6:12
  to
• 6:12
  help
• 6:12
  retailers
• 6:13
  and
• 6:13
  consumer
• 6:13
  products
• 6:14
  companies
• 6:14
  be
• 6:14
  on
• 6:14
  the
• 6:15
  right
• 6:15
  side
• 6:15
  of
• 6:15
  disruption.
• 6:16
  All
• 6:16
  right,
• 6:16
  Jen,
• 6:17
  here
• 6:17
  we
• 6:17
  go.
• 6:17
  Number
• 6:17
  one.
• 6:18
  According
• 6:18
  to
• 6:18
  Grocery
• 6:18
  dive,
• 6:19
  Ajo
• 6:19
  Delez
• 6:20
  has
• 6:20
  nominated
• 6:20
  Claire
• 6:21
  Peters,
• 6:21
  former
• 6:22
  VP
• 6:22
  of
• 6:22
  Worldwide
• 6:23
  Fresh
• 6:23
  at
• 6:23
  Amazon,
• 6:24
  to
• 6:24
  serve
• 6:25
  as
• 6:25
  the
• 6:25
  new
• 6:25
  CEO
• 6:26
  of
• 6:26
  Ajo
• 6:26
  Delez
• 6:27
  USA
• 6:27
  effective
• 6:28
  September
• 6:28
  8,
• 6:29
  pending
• 6:30
  shareholder
• 6:30
  approval,
• 6:31
  Peters
• 6:31
  will
• 6:31
  succeed
• 6:32
  J.J.
• 6:32
  fleeman,
• 6:33
  who
• 6:33
  is
• 6:33
  departing
• 6:34
  at
• 6:34
  the
• 6:34
  end
• 6:34
  of
• 6:34
  June
• 6:34
  to
• 6:35
  eventually
• 6:35
  become
• 6:35
  CEO
• 6:36
  of
• 6:36
  Dollar
• 6:37
  General
• 6:37
  on
• 6:38
  January
• 6:38
  1,
• 6:39
  2027.
• 6:39
  Peters
• 6:40
  brings
• 6:40
  30
• 6:40
  years
• 6:41
  of
• 6:41
  international
• 6:41
  retail
• 6:42
  experience,
• 6:42
  having
• 6:42
  also
• 6:43
  held
• 6:43
  executive
• 6:43
  roles
• 6:44
  at
• 6:44
  Woolworths
• 6:44
  Group
• 6:45
  in
• 6:45
  Australia
• 6:45
  and
• 6:46
  Tesco
• 6:46
  in
• 6:46
  the
• 6:47
  UK
• 6:47
  and
• 6:47
  Thailand,
• 6:48
  including
• 6:49
  serving
• 6:49
  as
• 6:49
  Tesco's
• 6:50
  chief
• 6:50
  operating
• 6:51
  officer
• 6:51
  in
• 6:51
  Thailand.
• 6:52
  Jen,
• 6:53
  as
• 6:53
  our
• 6:53
  resident
• 6:53
  talent
• 6:54
  expert
• 6:54
  and
• 6:54
  if
• 6:55
  you
• 6:55
  are
• 6:55
  Ajo
• 6:55
  Delez,
• 6:56
  is
• 6:56
  this
• 6:57
  the
• 6:57
  succession
• 6:57
  move
• 6:58
  you
• 6:58
  would
• 6:58
  have
• 6:59
  made?
• 6:59
  We're
• 6:59
  starting
• 7:00
  out
• 7:00
  really
• 7:00
  hot
• 7:01
  here
• 7:01
  today.
• 7:01
  I
• 7:02
  actually,
• 7:02
  I
• 7:02
  like
• 7:03
  this
• 7:03
  move.
• 7:03
  There's
• 7:03
  a
• 7:03
  lot
• 7:04
  of
• 7:04
  information.
• 7:05
  I
• 7:05
  do.
• 7:05
  There's
• 7:06
  a
• 7:06
  lot
• 7:06
  of
• 7:06
  information.
• 7:07
  If
• 7:07
  we
• 7:07
  were
• 7:07
  handling
• 7:07
  the
• 7:08
  wreck,
• 7:08
  if
• 7:08
  we
• 7:08
  were
• 7:08
  working
• 7:09
  to
• 7:09
  fill
• 7:09
  this
• 7:09
  role,
• 7:09
  that
• 7:10
  I
• 7:10
  would
• 7:10
  need
• 7:10
  to
• 7:10
  understand.
• 7:11
  But
• 7:11
  with
• 7:11
  the
• 7:12
  information
• 7:12
  I
• 7:12
  have,
• 7:13
  I
• 7:13
  really
• 7:13
  like
• 7:14
  this
• 7:14
  move.
• 7:14
  I
• 7:15
  think
• 7:15
  it
• 7:15
  certainly
• 7:16
  signals
• 7:17
  that
• 7:17
  they're
• 7:17
  ready
• 7:18
  to
• 7:18
  do
• 7:18
  something
• 7:18
  different.
• 7:20
  I
• 7:20
  don't
• 7:20
  think
• 7:21
  it's
• 7:21
  expected.
• 7:21
  I
• 7:22
  think
• 7:22
  it's
• 7:22
  new
• 7:22
  and
• 7:23
  different
• 7:23
  on
• 7:23
  purpose.
• 7:24
  I
• 7:24
  mean,
• 7:24
  this
• 7:25
  is
• 7:25
  a
• 7:25
  legacy
• 7:25
  industry,
• 7:26
  right,
• 7:26
  And
• 7:26
  a
• 7:26
  legacy
• 7:27
  organization.
• 7:28
  So
• 7:28
  they
• 7:28
  obviously
• 7:29
  could
• 7:29
  have
• 7:29
  promoted
• 7:30
  from
• 7:30
  within,
• 7:31
  but
• 7:31
  hiring
• 7:31
  Claire
• 7:32
  to
• 7:32
  me
• 7:33
  says
• 7:33
  we're
• 7:33
  ready
• 7:34
  for
• 7:34
  change,
• 7:34
  we
• 7:34
  want
• 7:35
  different
• 7:35
  moving
• 7:36
  forward.
• 7:37
  I'll
• 7:37
  help.
• 7:38
  I'll
• 7:38
  hold.
• 7:39
  Delays
• 7:39
  is
• 7:39
  a.
• 7:39
  Is
• 7:40
  a
• 7:40
  super
• 7:40
  complex
• 7:41
  business,
• 7:41
  right?
• 7:41
  It's
• 7:42
  not
• 7:42
  just
• 7:43
  one
• 7:43
  organization
• 7:44
  operating
• 7:45
  a
• 7:45
  handful
• 7:45
  of
• 7:46
  different
• 7:46
  formats.
• 7:47
  We're
• 7:47
  talking
• 7:47
  about
• 7:48
  a
• 7:48
  distinct,
• 7:50
  I
• 7:50
  should
• 7:51
  say
• 7:51
  a
• 7:51
  parent
• 7:52
  company
• 7:52
  that
• 7:53
  operates
• 7:53
  distinct
• 7:54
  companies,
• 7:54
  brands,
• 7:55
  business
• 7:55
  units.
• 7:55
  Each
• 7:56
  one
• 7:56
  of
• 7:56
  them
• 7:56
  have
• 7:56
  their
• 7:56
  own
• 7:57
  leadership
• 7:57
  team,
• 7:57
  their
• 7:57
  own
• 7:58
  culture,
• 7:58
  customer
• 7:59
  base
• 7:59
  and
• 7:59
  strategies.
• 8:00
  100%.
• 8:01
  And
• 8:01
  I
• 8:01
  think
• 8:01
  it
• 8:01
  takes
• 8:02
  a
• 8:02
  pretty
• 8:02
  dynamic
• 8:03
  individual
• 8:03
  to
• 8:04
  do
• 8:04
  all
• 8:04
  of
• 8:04
  that,
• 8:05
  to
• 8:05
  be
• 8:05
  CEO
• 8:05
  of
• 8:06
  all
• 8:06
  of
• 8:06
  that.
• 8:06
  Really.
• 8:07
  Well,
• 8:07
  obviously
• 8:08
  I
• 8:08
  wasn't
• 8:08
  involved
• 8:09
  in
• 8:09
  the
• 8:09
  interviews
• 8:10
  for
• 8:10
  Claire,
• 8:10
  so
• 8:11
  I
• 8:11
  don't
• 8:11
  know
• 8:11
  that
• 8:11
  for
• 8:12
  certain,
• 8:12
  but
• 8:12
  I
• 8:12
  do
• 8:12
  like
• 8:13
  some
• 8:13
  of
• 8:13
  what
• 8:13
  I
• 8:13
  see
• 8:13
  in
• 8:14
  her
• 8:14
  background.
• 8:14
  So
• 8:15
  looks
• 8:15
  like
• 8:15
  she
• 8:15
  has
• 8:15
  some
• 8:16
  consulting
• 8:16
  background
• 8:17
  on
• 8:17
  top
• 8:17
  of
• 8:17
  that
• 8:18
  grocery
• 8:18
  experience.
• 8:20
  And
• 8:21
  obviously
• 8:21
  with
• 8:21
  Woolworths
• 8:22
  and
• 8:22
  Amazon.
• 8:24
  Not
• 8:24
  even
• 8:25
  necessarily
• 8:25
  traditional,
• 8:26
  especially
• 8:26
  not
• 8:26
  traditional
• 8:27
  US
• 8:28
  Grocery.
• 8:29
  But
• 8:29
  again,
• 8:30
  I,
• 8:30
  I
• 8:31
  see
• 8:31
  how
• 8:31
  some
• 8:32
  people
• 8:32
  might
• 8:32
  have
• 8:32
  questions
• 8:33
  about
• 8:33
  this,
• 8:33
  but
• 8:33
  I'm
• 8:34
  a
• 8:34
  fan
• 8:34
  of
• 8:34
  it
• 8:34
  if
• 8:35
  it's
• 8:35
  for
• 8:35
  the
• 8:35
  right
• 8:36
  reason
• 8:36
  of
• 8:37
  yes,
• 8:37
  and
• 8:37
  we're
• 8:38
  ready
• 8:38
  to
• 8:38
  be
• 8:38
  different.
• 8:38
  We're
• 8:39
  not
• 8:39
  ready.
• 8:39
  We
• 8:40
  don't
• 8:40
  want
• 8:40
  to
• 8:40
  stick
• 8:40
  to
• 8:41
  sort
• 8:41
  of
• 8:41
  traditional
• 8:42
  grocery
• 8:42
  and
• 8:43
  get
• 8:43
  stuck
• 8:43
  in
• 8:43
  what
• 8:43
  has
• 8:44
  been
• 8:44
  done.
• 8:44
  We're
• 8:44
  ready
• 8:44
  for
• 8:45
  someone
• 8:45
  to
• 8:45
  come
• 8:45
  in
• 8:45
  with
• 8:45
  fresh
• 8:46
  eyes,
• 8:46
  fresh
• 8:46
  perspective,
• 8:47
  and
• 8:48
  chances
• 8:48
  are
• 8:49
  Ahold
• 8:50
  has
• 8:50
  the,
• 8:51
  the
• 8:51
  talent
• 8:52
  to
• 8:52
  support
• 8:52
  her
• 8:53
  in
• 8:53
  terms
• 8:53
  of
• 8:54
  like,
• 8:54
  what
• 8:54
  has
• 8:55
  been
• 8:55
  done
• 8:55
  in
• 8:56
  the
• 8:56
  context
• 8:56
  in
• 8:56
  the
• 8:56
  grocery
• 8:57
  industry
• 8:57
  that's
• 8:57
  there.
• 8:58
  To
• 8:58
  me,
• 8:58
  this
• 8:58
  signals
• 8:59
  like
• 9:00
  we're
• 9:00
  ready
• 9:01
  to
• 9:01
  be
• 9:01
  different.
• 9:01
  And
• 9:02
  I,
• 9:02
  I
• 9:02
  think
• 9:02
  I
• 9:03
  support
• 9:03
  that
• 9:03
  move.
• 9:03
  On
• 9:04
  their
• 9:04
  end.
• 9:04
  Got
• 9:05
  it.
• 9:05
  I
• 9:05
  guess
• 9:05
  one
• 9:06
  plus
• 9:06
  side
• 9:06
  is
• 9:06
  she
• 9:06
  knows
• 9:07
  Amazon's
• 9:07
  grocery
• 9:07
  strategy
• 9:08
  probably
• 9:08
  pretty
• 9:08
  well,
• 9:08
  you
• 9:09
  know,
• 9:09
  which
• 9:09
  is
• 9:09
  probably
• 9:09
  a
• 9:10
  good.
• 9:10
  A
• 9:10
  good
• 9:10
  thing
• 9:10
  to
• 9:10
  bring
• 9:11
  to
• 9:11
  the
• 9:11
  table,
• 9:11
  you
• 9:12
  know,
• 9:12
  to
• 9:12
  whatever
• 9:12
  degree
• 9:13
  she
• 9:13
  talk
• 9:13
  about
• 9:13
  it,
• 9:14
  you
• 9:15
  know,
• 9:15
  which
• 9:15
  is
• 9:15
  something
• 9:15
  you
• 9:15
  have
• 9:15
  to
• 9:16
  keep
• 9:16
  in
• 9:16
  mind.
• 9:16
  But
• 9:17
  so
• 9:17
  that's
• 9:17
  interesting,
• 9:18
  Jen.
• 9:18
  So,
• 9:18
  like,
• 9:18
  to
• 9:19
  me,
• 9:19
  the
• 9:19
  only
• 9:19
  thing
• 9:19
  I'd
• 9:19
  say
• 9:19
  is,
• 9:19
  like,
• 9:20
  that
• 9:20
  bar
• 9:20
  feels
• 9:20
  really
• 9:20
  low
• 9:21
  to
• 9:21
  me
• 9:21
  in
• 9:21
  terms
• 9:21
  of,
• 9:21
  like,
• 9:22
  we
• 9:22
  just
• 9:22
  want
• 9:22
  somebody
• 9:22
  that
• 9:22
  can
• 9:22
  shake
• 9:23
  it
• 9:23
  up.
• 9:23
  Like,
• 9:23
  couldn't
• 9:23
  you
• 9:24
  find
• 9:24
  somebody
• 9:24
  with
• 9:24
  US
• 9:25
  Grocery
• 9:25
  experience
• 9:25
  that
• 9:26
  could
• 9:26
  shake
• 9:26
  it
• 9:26
  up?
• 9:27
  Sure.
• 9:27
  There
• 9:27
  were
• 9:27
  other
• 9:28
  candidates
• 9:28
  considered
• 9:29
  that
• 9:29
  had
• 9:29
  more
• 9:29
  traditional
• 9:30
  US
• 9:30
  Grocery
• 9:31
  experience.
• 9:32
  I.
• 9:33
  I'm
• 9:34
  just
• 9:34
  saying
• 9:34
  that
• 9:34
  with
• 9:34
  the
• 9:34
  information
• 9:35
  I
• 9:35
  have
• 9:35
  and
• 9:36
  what
• 9:36
  I
• 9:36
  see,
• 9:36
  like
• 9:36
  making
• 9:37
  this
• 9:37
  move
• 9:37
  says
• 9:39
  whatever
• 9:40
  she
• 9:40
  brought
• 9:40
  to
• 9:40
  the
• 9:40
  table
• 9:41
  was
• 9:41
  different
• 9:41
  enough
• 9:42
  that
• 9:42
  they
• 9:42
  were
• 9:42
  willing
• 9:43
  to
• 9:45
  adjust
• 9:46
  their
• 9:46
  bar.
• 9:46
  I'm
• 9:46
  sure
• 9:46
  their
• 9:47
  original
• 9:47
  bar
• 9:47
  said
• 9:48
  they
• 9:48
  had
• 9:48
  to
• 9:48
  be
• 9:48
  U.S.
• 9:49
  grocery,
• 9:50
  and
• 9:50
  I'm
• 9:50
  not
• 9:50
  certain
• 9:50
  of
• 9:51
  that.
• 9:51
  Right.
• 9:51
  But
• 9:51
  I
• 9:51
  think
• 9:52
  whatever
• 9:52
  she
• 9:52
  brought
• 9:52
  to
• 9:52
  the
• 9:52
  table
• 9:53
  was
• 9:53
  enough
• 9:53
  that
• 9:53
  they
• 9:54
  said,
• 9:54
  okay,
• 9:54
  great.
• 9:54
  Like,
• 9:55
  this
• 9:55
  isn't
• 9:55
  the
• 9:55
  exact
• 9:55
  resume
• 9:56
  we
• 9:56
  would
• 9:56
  have
• 9:57
  looked
• 9:58
  for
• 9:59
  originally,
• 9:59
  but
• 10:00
  after
• 10:00
  meeting
• 10:00
  her,
• 10:01
  she's
• 10:01
  exactly
• 10:01
  who
• 10:01
  we
• 10:02
  need
• 10:02
  for
• 10:02
  the
• 10:02
  job.
• 10:03
  Yeah.
• 10:03
  And
• 10:03
  I
• 10:03
  guess
• 10:03
  she
• 10:03
  does
• 10:04
  have
• 10:04
  some
• 10:04
  US
• 10:04
  Grocery
• 10:05
  experience,
• 10:05
  having
• 10:05
  run
• 10:06
  Amazon
• 10:06
  Fresh,
• 10:07
  although
• 10:07
  we
• 10:07
  don't
• 10:07
  know
• 10:07
  how
• 10:08
  that
• 10:08
  went,
• 10:08
  but
• 10:08
  I
• 10:08
  guess
• 10:08
  it
• 10:09
  does.
• 10:09
  It
• 10:09
  does
• 10:09
  count.
• 10:10
  What
• 10:10
  about
• 10:10
  the
• 10:10
  fact
• 10:10
  too,
• 10:11
  Jen?
• 10:11
  I
• 10:11
  mean,
• 10:11
  the
• 10:11
  one
• 10:11
  misgiving
• 10:12
  I
• 10:12
  have
• 10:12
  in
• 10:12
  terms
• 10:12
  of
• 10:12
  like,
• 10:13
  and
• 10:13
  I
• 10:13
  don't
• 10:13
  know,
• 10:13
  Claire
• 10:13
  at
• 10:13
  all,
• 10:14
  but
• 10:14
  I
• 10:14
  just
• 10:14
  think
• 10:15
  this
• 10:15
  isn't
• 10:15
  the.
• 10:15
  I
• 10:16
  think
• 10:16
  for
• 10:16
  me
• 10:16
  personally,
• 10:16
  this
• 10:17
  isn't
• 10:17
  the
• 10:17
  resume
• 10:18
  I
• 10:18
  would
• 10:18
  want,
• 10:18
  and
• 10:19
  particularly
• 10:19
  when
• 10:20
  I
• 10:20
  put
• 10:20
  it
• 10:20
  in
• 10:21
  context,
• 10:21
  because
• 10:22
  the
• 10:23
  actual
• 10:23
  parent
• 10:24
  ahold
• 10:24
  Deleze,
• 10:25
  they
• 10:26
  have
• 10:26
  a
• 10:26
  new
• 10:26
  CEO
• 10:26
  coming
• 10:27
  in
• 10:27
  too,
• 10:27
  who's
• 10:28
  also
• 10:28
  an
• 10:28
  outsider,
• 10:28
  which
• 10:29
  means
• 10:29
  now
• 10:29
  you
• 10:29
  have
• 10:29
  an
• 10:29
  outsider
• 10:30
  running
• 10:30
  the
• 10:31
  global
• 10:32
  brand,
• 10:32
  and
• 10:32
  now
• 10:33
  you
• 10:33
  have
• 10:33
  an
• 10:33
  outsider
• 10:33
  running
• 10:34
  the
• 10:34
  US
• 10:34
  Operation,
• 10:34
  too.
• 10:35
  It
• 10:35
  just
• 10:35
  seems
• 10:36
  like
• 10:36
  a
• 10:36
  lot
• 10:36
  of
• 10:36
  change
• 10:37
  at
• 10:37
  one
• 10:38
  time.
• 10:38
  So
• 10:38
  I
• 10:39
  just.
• 10:39
  For
• 10:40
  that
• 10:40
  reason
• 10:40
  alone,
• 10:41
  I.
• 10:41
  I
• 10:41
  don't
• 10:42
  love
• 10:42
  it.
• 10:42
  And
• 10:42
  I
• 10:42
  don't
• 10:43
  love
• 10:43
  the
• 10:43
  fact
• 10:44
  because
• 10:44
  I
• 10:44
  do
• 10:44
  think
• 10:44
  the
• 10:45
  US
• 10:45
  Grocery
• 10:45
  market
• 10:46
  is
• 10:47
  very,
• 10:47
  very
• 10:47
  specific
• 10:48
  in
• 10:48
  terms
• 10:49
  of
• 10:49
  how
• 10:49
  it
• 10:49
  works
• 10:49
  and
• 10:50
  how
• 10:50
  it
• 10:50
  operates,
• 10:50
  that
• 10:51
  I
• 10:51
  think
• 10:52
  not
• 10:52
  having
• 10:52
  someone
• 10:53
  that
• 10:53
  has
• 10:53
  some
• 10:54
  track
• 10:54
  record
• 10:54
  of
• 10:55
  success
• 10:55
  in
• 10:55
  that
• 10:56
  market,
• 10:56
  you're
• 10:57
  kind
• 10:57
  of
• 10:57
  taking
• 10:57
  a
• 10:57
  flyer
• 10:58
  on.
• 10:58
  On
• 10:58
  him
• 10:59
  or
• 10:59
  her,
• 10:59
  no
• 10:59
  matter
• 10:59
  who
• 10:59
  it
• 11:00
  is.
• 11:01
  Yeah,
• 11:01
  it
• 11:02
  does.
• 11:02
  It
• 11:02
  does
• 11:02
  certainly
• 11:03
  seem
• 11:03
  like
• 11:03
  they're
• 11:03
  willing
• 11:03
  to
• 11:03
  bet
• 11:04
  on
• 11:04
  her
• 11:05
  based
• 11:05
  on
• 11:06
  whatever
• 11:06
  they
• 11:06
  learned
• 11:07
  about
• 11:07
  her
• 11:07
  in
• 11:07
  the
• 11:07
  interview
• 11:08
  process,
• 11:09
  because
• 11:09
  it
• 11:09
  is
• 11:10
  one
• 11:10
  of
• 11:10
  those,
• 11:11
  again,
• 11:11
  while
• 11:12
  I
• 11:12
  actually
• 11:12
  am
• 11:13
  energized
• 11:13
  by
• 11:14
  it,
• 11:14
  because
• 11:14
  I'm
• 11:14
  like,
• 11:14
  yeah,
• 11:15
  let's
• 11:15
  do
• 11:15
  something
• 11:15
  different.
• 11:16
  Yeah,
• 11:17
  it
• 11:17
  certainly
• 11:18
  isn't
• 11:18
  what
• 11:18
  I
• 11:18
  would
• 11:18
  have
• 11:19
  expected.
• 11:20
  Right.
• 11:20
  I
• 11:20
  wouldn't
• 11:20
  have
• 11:21
  expected
• 11:21
  that.
• 11:21
  So
• 11:22
  this
• 11:22
  feels
• 11:22
  like
• 11:22
  a
• 11:22
  resume
• 11:23
  that
• 11:23
  when
• 11:23
  we're
• 11:23
  working
• 11:23
  on
• 11:24
  a
• 11:24
  search,
• 11:25
  we
• 11:25
  might
• 11:25
  have
• 11:25
  to
• 11:25
  talk
• 11:26
  the
• 11:26
  client
• 11:26
  into
• 11:27
  the
• 11:27
  interview.
• 11:28
  Right.
• 11:28
  We
• 11:28
  might
• 11:28
  have
• 11:28
  to
• 11:28
  say,
• 11:29
  look,
• 11:29
  I
• 11:29
  know
• 11:29
  based
• 11:30
  on
• 11:30
  this
• 11:30
  resume,
• 11:31
  it's
• 11:31
  not
• 11:31
  exactly
• 11:32
  what
• 11:32
  you
• 11:32
  wanted
• 11:32
  to
• 11:32
  see,
• 11:32
  but
• 11:33
  I'm
• 11:33
  telling
• 11:33
  you,
• 11:33
  after
• 11:33
  speaking
• 11:34
  to
• 11:34
  this
• 11:34
  individual,
• 11:35
  you
• 11:35
  want
• 11:35
  to
• 11:36
  hear
• 11:36
  what
• 11:36
  she
• 11:36
  has
• 11:36
  to
• 11:36
  say.
• 11:37
  And
• 11:37
  sometimes
• 11:38
  those
• 11:38
  are
• 11:38
  the
• 11:38
  best
• 11:38
  candidates,
• 11:40
  the
• 11:40
  people
• 11:40
  that
• 11:40
  would
• 11:40
  have
• 11:41
  been
• 11:41
  sort
• 11:41
  of
• 11:41
  automatically
• 11:42
  turned
• 11:42
  down
• 11:42
  if
• 11:43
  we
• 11:43
  really
• 11:43
  were
• 11:44
  strict
• 11:44
  on
• 11:44
  resume
• 11:45
  alone.
• 11:45
  So
• 11:46
  I
• 11:46
  hear
• 11:46
  what
• 11:46
  you're
• 11:46
  saying,
• 11:46
  and
• 11:47
  I
• 11:47
  do.
• 11:47
  I
• 11:47
  would
• 11:47
  certainly
• 11:48
  have
• 11:48
  questions.
• 11:50
  I
• 11:50
  just
• 11:50
  think,
• 11:50
  to
• 11:50
  me,
• 11:50
  what
• 11:51
  it's
• 11:51
  signaling,
• 11:51
  both
• 11:52
  of
• 11:52
  those
• 11:52
  hires
• 11:52
  being
• 11:53
  outsiders,
• 11:53
  is
• 11:53
  that
• 11:55
  the
• 11:55
  board,
• 11:56
  you
• 11:56
  know,
• 11:56
  I
• 11:56
  think
• 11:56
  they're
• 11:57
  just
• 11:57
  ready
• 11:57
  for
• 11:57
  change,
• 11:58
  and
• 11:59
  they're
• 11:59
  bringing
• 11:59
  in
• 11:59
  that
• 12:00
  change
• 12:00
  by
• 12:00
  this
• 12:00
  change
• 12:01
  in
• 12:01
  leadership.
• 12:01
  And
• 12:01
  it's.
• 12:02
  It's
• 12:02
  always
• 12:02
  going
• 12:02
  to
• 12:02
  be
• 12:02
  a
• 12:02
  risk.
• 12:03
  They're.
• 12:03
  They're
• 12:03
  betting
• 12:04
  on
• 12:04
  these
• 12:04
  decisions,
• 12:05
  but
• 12:06
  perhaps
• 12:07
  a
• 12:07
  necessary
• 12:07
  one.
• 12:09
  Okay,
• 12:09
  so
• 12:10
  headline
• 12:10
  number
• 12:10
  two.
• 12:11
  This
• 12:11
  headline
• 12:11
  is
• 12:11
  brought
• 12:11
  to
• 12:12
  you
• 12:12
  by
• 12:12
  Miracle,
• 12:12
  the
• 12:13
  catalyst
• 12:13
  of
• 12:13
  commerce.
• 12:15
  Over
• 12:15
  450
• 12:16
  retailers
• 12:16
  are
• 12:17
  opening
• 12:17
  new
• 12:17
  revenue
• 12:18
  streams
• 12:18
  with
• 12:18
  marketplaces,
• 12:19
  dropship
• 12:19
  and
• 12:20
  retail
• 12:20
  media.
• 12:21
  And
• 12:21
  succeeding
• 12:22
  with
• 12:22
  Miracle,
• 12:23
  you
• 12:23
  can
• 12:23
  unlock
• 12:23
  more
• 12:24
  products,
• 12:24
  more
• 12:24
  partners,
• 12:25
  and
• 12:25
  more
• 12:25
  profits
• 12:25
  without
• 12:26
  the
• 12:26
  heavy
• 12:26
  lifting.
• 12:27
  So
• 12:27
  what's
• 12:27
  holding
• 12:28
  you
• 12:28
  back?
• 12:28
  Visit
• 12:28
  miracle.com
• 12:29
  to
• 12:29
  learn
• 12:30
  more.
• 12:31
  All
• 12:31
  right,
• 12:32
  Chris.
• 12:32
  So
• 12:32
  headline
• 12:32
  number
• 12:33
  two.
• 12:33
  New
• 12:34
  data
• 12:34
  from
• 12:34
  Brick
• 12:35
  Meets
• 12:35
  Click
• 12:36
  and
• 12:36
  Mercatus
• 12:37
  shows
• 12:38
  us
• 12:38
  e.
• 12:39
  Grocery
• 12:39
  sales
• 12:40
  hit
• 12:40
  9.8
• 12:41
  billion
• 12:42
  in
• 12:42
  June
• 12:43
  of
• 12:43
  2025,
• 12:44
  which
• 12:44
  was
• 12:44
  a
• 12:45
  28%
• 12:45
  surge
• 12:46
  year
• 12:46
  over
• 12:46
  year,
• 12:46
  with
• 12:47
  all
• 12:47
  three
• 12:47
  fulfillment
• 12:48
  methods
• 12:48
  posting
• 12:48
  gains
• 12:49
  of
• 12:49
  25%
• 12:50
  or
• 12:50
  more.
• 12:52
  So
• 12:52
  a
• 12:52
  couple
• 12:52
  of
• 12:53
  notes
• 12:53
  here.
• 12:53
  According
• 12:54
  to
• 12:54
  Brick
• 12:54
  meets
• 12:55
  Click,
• 12:55
  recent
• 12:55
  grocery
• 12:55
  shopper
• 12:56
  survey,
• 12:56
  Delivery
• 12:57
  sales
• 12:57
  reached
• 12:58
  3.8
• 12:59
  billion,
• 12:59
  up
• 13:00
  29%
• 13:01
  year
• 13:01
  over
• 13:01
  year.
• 13:02
  Pickup
• 13:03
  jumped
• 13:04
  nearly
• 13:04
  25%
• 13:05
  to
• 13:05
  4.3
• 13:06
  billion,
• 13:07
  and
• 13:07
  ship
• 13:07
  to
• 13:07
  home
• 13:08
  surged
• 13:08
  nearly
• 13:09
  33%
• 13:10
  to
• 13:10
  1.7
• 13:11
  billion.
• 13:12
  Wow.
• 13:13
  Yeah.
• 13:14
  All
• 13:14
  three
• 13:14
  of
• 13:14
  those
• 13:14
  jumping
• 13:15
  over
• 13:15
  the
• 13:15
  25%.
• 13:17
  The
• 13:17
  report
• 13:17
  attributes
• 13:18
  a
• 13:18
  significant
• 13:18
  share
• 13:19
  of
• 13:19
  delivery
• 13:19
  growth
• 13:20
  to
• 13:20
  the
• 13:20
  rise
• 13:20
  of
• 13:20
  what
• 13:20
  it
• 13:21
  calls
• 13:21
  the.
• 13:21
  The
• 13:21
  free
• 13:22
  delivery
• 13:22
  era,
• 13:23
  I.
• 13:24
  E.
• 13:24
  The
• 13:24
  membership
• 13:25
  and
• 13:25
  subscription
• 13:25
  programs
• 13:26
  that
• 13:26
  effectively
• 13:26
  eliminate
• 13:27
  delivery
• 13:27
  fees
• 13:28
  as
• 13:28
  a
• 13:28
  barrier
• 13:28
  to
• 13:29
  adoption.
• 13:30
  Meanwhile,
• 13:30
  in
• 13:30
  store,
• 13:31
  grocery
• 13:31
  sales
• 13:31
  slipped
• 13:32
  during
• 13:32
  the
• 13:32
  month
• 13:33
  driven
• 13:33
  by
• 13:33
  the
• 13:34
  surge
• 13:34
  online
• 13:34
  and
• 13:35
  a
• 13:36
  continuing
• 13:36
  shift
• 13:37
  in
• 13:37
  warehouse
• 13:38
  holds.
• 13:38
  Identify
• 13:39
  as
• 13:39
  their
• 13:39
  primary
• 13:40
  grocery
• 13:40
  store.
• 13:41
  Walmart
• 13:42
  is
• 13:42
  a
• 13:42
  central
• 13:42
  villain
• 13:43
  in
• 13:43
  the
• 13:43
  story.
• 13:44
  If
• 13:44
  you
• 13:44
  are
• 13:44
  a
• 13:45
  traditional
• 13:46
  supermarket
• 13:47
  capturing
• 13:47
  nearly
• 13:48
  a
• 13:48
  full
• 13:48
  additional
• 13:49
  percentage
• 13:49
  point
• 13:50
  in
• 13:50
  primary
• 13:50
  grocery
• 13:51
  store
• 13:51
  share
• 13:52
  compared
• 13:52
  to
• 13:52
  June
• 13:53
  of
• 13:53
  2024.
• 13:54
  Hard
• 13:54
  discounters
• 13:55
  like
• 13:55
  Aldi
• 13:55
  also
• 13:56
  gained
• 13:56
  roughly
• 13:56
  1.5
• 13:57
  percentage
• 13:57
  points
• 13:58
  in
• 13:58
  primary
• 13:58
  store
• 13:59
  share,
• 13:59
  while
• 13:59
  supermarkets
• 14:00
  lost
• 14:01
  more
• 14:01
  than
• 14:01
  2
• 14:02
  percentage
• 14:02
  points
• 14:03
  overall.
• 14:04
  Okay,
• 14:04
  lots
• 14:04
  of
• 14:05
  numbers
• 14:05
  there,
• 14:05
  Chris.
• 14:06
  Yeah,
• 14:06
  lots
• 14:06
  of
• 14:06
  numbers.
• 14:07
  Lots
• 14:07
  of
• 14:07
  numbers.
• 14:08
  Love
• 14:08
  numbers.
• 14:09
  Yes.
• 14:10
  So
• 14:10
  my
• 14:11
  question
• 14:11
  to
• 14:11
  you,
• 14:11
  the
• 14:12
  28%
• 14:12
  year
• 14:13
  over
• 14:13
  year
• 14:13
  growth
• 14:13
  in
• 14:14
  e
• 14:14
  grocery
• 14:15
  is
• 14:15
  staggering.
• 14:17
  But
• 14:17
  what
• 14:17
  jumps
• 14:18
  out
• 14:18
  most
• 14:18
  to
• 14:18
  you
• 14:19
  in
• 14:19
  this
• 14:19
  data
• 14:20
  and
• 14:20
  what's
• 14:20
  the
• 14:20
  single
• 14:21
  most
• 14:21
  important
• 14:21
  thing
• 14:21
  you
• 14:22
  think
• 14:22
  a
• 14:23
  regional
• 14:23
  grocer
• 14:24
  should
• 14:24
  be
• 14:24
  doing
• 14:24
  right
• 14:24
  now
• 14:25
  in
• 14:25
  response?
• 14:27
  Okay,
• 14:28
  so,
• 14:28
  so
• 14:29
  to
• 14:29
  the
• 14:29
  second
• 14:29
  part
• 14:30
  of
• 14:30
  that
• 14:30
  question,
• 14:30
  I
• 14:31
  say
• 14:31
  Jen.
• 14:31
  I
• 14:32
  say
• 14:32
  look
• 14:32
  to
• 14:33
  Sweden.
• 14:33
  Jen,
• 14:34
  look
• 14:34
  to
• 14:35
  Sweden.
• 14:35
  And
• 14:35
  I'll
• 14:36
  explain
• 14:36
  why
• 14:36
  more
• 14:37
  in
• 14:37
  a
• 14:37
  second.
• 14:37
  But
• 14:37
  before
• 14:38
  I
• 14:38
  do
• 14:38
  that
• 14:38
  first,
• 14:38
  I
• 14:38
  want
• 14:38
  to
• 14:39
  answer
• 14:39
  the
• 14:39
  first
• 14:39
  part
• 14:39
  of
• 14:39
  that
• 14:39
  question.
• 14:40
  So.
• 14:40
  Because
• 14:41
  I
• 14:41
  think
• 14:41
  there's
• 14:41
  a
• 14:41
  number
• 14:41
  of
• 14:42
  things
• 14:42
  to
• 14:42
  be
• 14:42
  gleaned
• 14:42
  from
• 14:43
  this
• 14:43
  data.
• 14:43
  Number
• 14:43
  one,
• 14:45
  people
• 14:45
  are
• 14:45
  supposed
• 14:46
  to
• 14:46
  be
• 14:46
  cash
• 14:46
  strapped
• 14:46
  right
• 14:47
  now.
• 14:47
  You
• 14:47
  know,
• 14:47
  the
• 14:47
  macroeconomic
• 14:48
  times
• 14:48
  are
• 14:48
  tough.
• 14:49
  Gas
• 14:49
  prices
• 14:49
  are
• 14:49
  high.
• 14:50
  So
• 14:51
  e
• 14:51
  groceries
• 14:51
  should
• 14:52
  be.
• 14:52
  E
• 14:52
  groceries
• 14:53
  should
• 14:53
  be
• 14:54
  a
• 14:54
  relatively
• 14:55
  more
• 14:55
  expensive
• 14:55
  way
• 14:56
  for
• 14:56
  people
• 14:56
  to
• 14:56
  get
• 14:57
  their
• 14:57
  groceries.
• 14:57
  Because
• 14:58
  even
• 14:58
  subscription
• 14:59
  programs,
• 14:59
  when
• 14:59
  you
• 14:59
  get
• 14:59
  right
• 14:59
  down
• 15:00
  to
• 15:00
  it,
• 15:00
  those
• 15:00
  cost
• 15:01
  money.
• 15:01
  They're
• 15:01
  not.
• 15:02
  While
• 15:02
  they
• 15:02
  give
• 15:02
  you
• 15:02
  free
• 15:03
  delivery,
• 15:03
  like
• 15:03
  you
• 15:04
  said,
• 15:04
  the
• 15:04
  free
• 15:04
  delivery
• 15:05
  area
• 15:05
  era,
• 15:05
  not
• 15:06
  era
• 15:06
  area,
• 15:07
  free
• 15:08
  delivery
• 15:08
  era.
• 15:09
  They're
• 15:09
  not
• 15:09
  free.
• 15:10
  They
• 15:10
  cost
• 15:10
  money.
• 15:11
  So
• 15:12
  that
• 15:12
  tells
• 15:12
  me
• 15:13
  that
• 15:13
  the
• 15:13
  important
• 15:13
  thing
• 15:14
  to
• 15:14
  remember
• 15:14
  here
• 15:14
  is
• 15:15
  people
• 15:16
  are
• 15:16
  really
• 15:16
  time
• 15:17
  starved.
• 15:17
  They're
• 15:17
  using
• 15:18
  this
• 15:18
  service
• 15:18
  because
• 15:18
  they
• 15:19
  need
• 15:19
  something
• 15:19
  that
• 15:20
  gives
• 15:20
  them
• 15:20
  time
• 15:20
  back
• 15:21
  in
• 15:21
  their
• 15:21
  day
• 15:21
  and
• 15:22
  they're
• 15:22
  just
• 15:22
  trying
• 15:22
  to
• 15:23
  get
• 15:23
  by.
• 15:23
  And
• 15:23
  so
• 15:24
  they're
• 15:24
  kind
• 15:24
  of
• 15:24
  almost
• 15:25
  leveraging
• 15:25
  up
• 15:25
  the
• 15:26
  delivery
• 15:26
  as
• 15:26
  kind
• 15:27
  of
• 15:27
  a
• 15:27
  way
• 15:27
  to
• 15:27
  just
• 15:27
  help
• 15:28
  them
• 15:28
  get
• 15:28
  through
• 15:28
  life
• 15:29
  and
• 15:29
  to
• 15:30
  fund
• 15:30
  whatever
• 15:31
  it
• 15:31
  is
• 15:31
  they
• 15:31
  need
• 15:31
  to
• 15:31
  fund.
• 15:32
  The
• 15:32
  second
• 15:33
  point
• 15:33
  I'd
• 15:33
  make
• 15:33
  is
• 15:34
  ship
• 15:34
  to
• 15:34
  home
• 15:35
  surging
• 15:35
  the
• 15:35
  most.
• 15:36
  That's
• 15:36
  pretty
• 15:37
  important
• 15:37
  because
• 15:38
  I
• 15:38
  wonder
• 15:38
  how
• 15:39
  much
• 15:39
  Amazon's
• 15:40
  grocery
• 15:40
  interstitial,
• 15:41
  you
• 15:41
  know,
• 15:41
  before
• 15:42
  you
• 15:42
  actually
• 15:42
  make
• 15:43
  the
• 15:43
  purchase
• 15:44
  is
• 15:44
  starting
• 15:44
  to
• 15:44
  impact
• 15:44
  that.
• 15:45
  Like
• 15:45
  as
• 15:45
  you
• 15:45
  go
• 15:46
  and
• 15:46
  buy
• 15:46
  your
• 15:47
  HDMI
• 15:47
  cables
• 15:48
  or
• 15:48
  whatever,
• 15:48
  it's
• 15:49
  pretty
• 15:49
  palpable
• 15:50
  that
• 15:50
  they
• 15:50
  say,
• 15:50
  hey,
• 15:50
  do
• 15:50
  you
• 15:50
  want
• 15:51
  to
• 15:51
  buy
• 15:51
  an
• 15:51
  avocado?
• 15:52
  Do
• 15:52
  you
• 15:52
  want
• 15:52
  to
• 15:52
  buy
• 15:52
  a
• 15:52
  banana?
• 15:53
  I
• 15:53
  mean,
• 15:53
  I
• 15:53
  almost
• 15:53
  get
• 15:54
  hooked
• 15:54
  into
• 15:54
  buying
• 15:54
  bananas
• 15:55
  every
• 15:55
  time,
• 15:55
  Jen,
• 15:56
  when
• 15:56
  I
• 15:56
  see
• 15:56
  that,
• 15:56
  like,
• 15:56
  it
• 15:57
  definitely
• 15:57
  arrests
• 15:58
  you
• 15:58
  when
• 15:58
  you're
• 15:59
  in
• 15:59
  their
• 15:59
  app.
• 15:59
  And
• 16:00
  so
• 16:00
  my
• 16:00
  hunch
• 16:00
  is
• 16:00
  that
• 16:01
  it's
• 16:01
  probably
• 16:01
  impacting
• 16:02
  this
• 16:02
  more
• 16:02
  than
• 16:02
  we
• 16:02
  think,
• 16:03
  as
• 16:03
  in
• 16:03
  addition
• 16:03
  to
• 16:04
  Walmart
• 16:04
  actually
• 16:05
  having
• 16:05
  the
• 16:05
  success
• 16:05
  that
• 16:05
  we've
• 16:06
  talked
• 16:06
  about
• 16:06
  on
• 16:06
  the
• 16:06
  show
• 16:06
  a
• 16:07
  lot.
• 16:07
  But
• 16:08
  then
• 16:08
  finally
• 16:08
  Sweden.
• 16:09
  So
• 16:09
  I
• 16:09
  joked
• 16:09
  about
• 16:09
  Sweden
• 16:11
  and
• 16:11
  I'm
• 16:11
  dead
• 16:11
  serious
• 16:12
  about
• 16:12
  it
• 16:12
  because
• 16:12
  I
• 16:13
  was
• 16:13
  having
• 16:13
  a
• 16:13
  good
• 16:13
  conversation
• 16:14
  with
• 16:14
  somebody
• 16:14
  and
• 16:15
  I
• 16:15
  think
• 16:15
  what
• 16:15
  the
• 16:15
  regional
• 16:16
  grocers
• 16:16
  need
• 16:16
  to
• 16:16
  look
• 16:16
  at
• 16:16
  is
• 16:17
  like
• 16:17
  the
• 16:17
  examples
• 16:18
  are
• 16:18
  out
• 16:18
  there
• 16:19
  of
• 16:20
  grocers
• 16:21
  in
• 16:21
  areas
• 16:22
  that
• 16:22
  have
• 16:23
  very
• 16:23
  tough
• 16:23
  economic
• 16:24
  challenges
• 16:25
  to
• 16:25
  deal
• 16:25
  with.
• 16:25
  And
• 16:25
  so
• 16:26
  Sweden,
• 16:26
  incredibly
• 16:27
  high
• 16:27
  wage
• 16:28
  rates.
• 16:28
  I
• 16:28
  was
• 16:28
  talking
• 16:28
  to
• 16:28
  the
• 16:29
  folks
• 16:29
  at
• 16:29
  Strongpoint
• 16:30
  and
• 16:31
  the
• 16:31
  wage
• 16:31
  rates
• 16:31
  in
• 16:32
  Sweden,
• 16:32
  the
• 16:32
  starting
• 16:33
  wage
• 16:33
  rate
• 16:33
  in
• 16:33
  a
• 16:34
  grocery
• 16:34
  store
• 16:34
  is
• 16:34
  $35
• 16:35
  an
• 16:35
  hour,
• 16:36
  and
• 16:36
  yet
• 16:37
  they
• 16:37
  can
• 16:37
  make
• 16:37
  e
• 16:38
  groceries
• 16:38
  start
• 16:39
  to
• 16:39
  work.
• 16:39
  And
• 16:39
  so,
• 16:39
  like,
• 16:40
  that's
• 16:40
  where
• 16:40
  I'd
• 16:41
  be
• 16:41
  looking.
• 16:41
  I'd
• 16:41
  be
• 16:41
  going,
• 16:42
  I'd
• 16:43
  be
• 16:43
  saying
• 16:43
  to
• 16:44
  my
• 16:44
  teams,
• 16:45
  I'd
• 16:45
  be
• 16:45
  like,
• 16:45
  let's
• 16:46
  benchmark
• 16:46
  what
• 16:46
  the
• 16:47
  heck's
• 16:47
  going
• 16:47
  on
• 16:47
  over
• 16:47
  there,
• 16:48
  or
• 16:48
  hire
• 16:48
  a
• 16:48
  consultant
• 16:49
  to
• 16:49
  do
• 16:49
  it
• 16:49
  for
• 16:49
  you.
• 16:49
  Whatever
• 16:50
  it
• 16:50
  is,
• 16:50
  whatever
• 16:50
  it
• 16:51
  takes.
• 16:52
  Those
• 16:52
  are
• 16:52
  the
• 16:53
  markets
• 16:53
  where
• 16:53
  I'd
• 16:53
  be
• 16:53
  looking
• 16:54
  very
• 16:54
  hard
• 16:54
  to
• 16:54
  say,
• 16:55
  what
• 16:55
  can
• 16:55
  we
• 16:55
  learn
• 16:55
  from
• 16:56
  them,
• 16:56
  what
• 16:56
  can
• 16:56
  we
• 16:57
  take,
• 16:57
  what
• 16:57
  can
• 16:57
  we
• 16:57
  apply
• 16:58
  really
• 16:58
  quickly?
• 16:58
  Because
• 16:59
  if
• 16:59
  they
• 16:59
  can
• 16:59
  make
• 16:59
  it
• 17:00
  work,
• 17:00
  you've
• 17:01
  got
• 17:01
  time
• 17:01
  to
• 17:01
  figure
• 17:02
  out
• 17:02
  how
• 17:02
  to
• 17:02
  make
• 17:02
  this
• 17:03
  whole
• 17:03
  thing
• 17:03
  work.
• 17:05
  Yeah,
• 17:05
  I
• 17:05
  like
• 17:06
  that.
• 17:06
  I
• 17:06
  love
• 17:06
  that
• 17:07
  it
• 17:08
  isn't
• 17:08
  about
• 17:09
  paying
• 17:09
  less
• 17:10
  to
• 17:10
  the
• 17:10
  employees
• 17:11
  that
• 17:11
  are
• 17:11
  getting
• 17:11
  it
• 17:11
  done.
• 17:12
  Right.
• 17:12
  It's
• 17:12
  a.
• 17:13
  There's
• 17:13
  a
• 17:13
  way
• 17:13
  to
• 17:13
  do
• 17:13
  both.
• 17:14
  So
• 17:14
  I,
• 17:14
  I
• 17:15
  guess
• 17:15
  I
• 17:15
  didn't
• 17:15
  realize
• 17:16
  that
• 17:16
  I
• 17:16
  would
• 17:16
  say
• 17:16
  look
• 17:16
  to
• 17:17
  Sweden,
• 17:17
  but
• 17:17
  maybe
• 17:17
  that's
• 17:18
  my
• 17:18
  response
• 17:18
  as
• 17:18
  well.
• 17:19
  Chris.
• 17:19
  Look
• 17:19
  to
• 17:19
  Sweden.
• 17:20
  Look
• 17:20
  to
• 17:20
  Sweden.
• 17:21
  Like
• 17:21
  a
• 17:21
  Seinfeld
• 17:21
  episode.
• 17:22
  Look
• 17:22
  to
• 17:22
  Sweden,
• 17:22
  Jen.
• 17:23
  Yeah,
• 17:23
  Producer
• 17:24
  Ella.
• 17:24
  I
• 17:24
  feel
• 17:24
  like
• 17:24
  we
• 17:25
  have
• 17:25
  to
• 17:25
  have
• 17:25
  some
• 17:25
  type
• 17:26
  of
• 17:26
  Sweden
• 17:26
  clip
• 17:27
  coming
• 17:27
  out
• 17:27
  of
• 17:27
  this.
• 17:27
  But
• 17:28
  anyways,
• 17:29
  yeah,
• 17:29
  I
• 17:30
  mean,
• 17:30
  what
• 17:30
  I
• 17:30
  thought
• 17:30
  about
• 17:31
  was
• 17:31
  if
• 17:31
  I'm
• 17:31
  a
• 17:31
  regional
• 17:32
  grocery
• 17:32
  chain,
• 17:33
  I
• 17:33
  mean,
• 17:33
  this
• 17:33
  seems
• 17:34
  pretty
• 17:34
  simple,
• 17:35
  but
• 17:35
  it's
• 17:35
  just
• 17:35
  that
• 17:35
  we
• 17:36
  have
• 17:36
  to
• 17:36
  find
• 17:36
  a
• 17:36
  way
• 17:36
  to
• 17:37
  differentiate
• 17:38
  our
• 17:38
  delivery
• 17:39
  if
• 17:39
  we're
• 17:39
  regional
• 17:40
  from
• 17:41
  the
• 17:41
  big
• 17:41
  players.
• 17:42
  Right.
• 17:42
  Because
• 17:43
  at
• 17:44
  scale,
• 17:44
  they're
• 17:44
  going
• 17:45
  to
• 17:45
  do
• 17:45
  it
• 17:45
  differently
• 17:46
  and
• 17:46
  probably
• 17:46
  better
• 17:47
  in
• 17:47
  some
• 17:47
  ways
• 17:47
  than
• 17:48
  the
• 17:48
  regional
• 17:48
  players
• 17:48
  can.
• 17:49
  But
• 17:49
  there
• 17:49
  has
• 17:50
  to
• 17:50
  be
• 17:50
  a
• 17:50
  way,
• 17:50
  and
• 17:50
  I
• 17:51
  think
• 17:51
  that
• 17:51
  has
• 17:51
  to
• 17:51
  be
• 17:51
  very
• 17:51
  important
• 17:52
  because
• 17:52
  we
• 17:52
  can't
• 17:53
  rest
• 17:54
  our
• 17:54
  laurels
• 17:54
  on,
• 17:55
  oh,
• 17:55
  they're
• 17:55
  going
• 17:55
  to
• 17:55
  keep
• 17:55
  walking
• 17:56
  in
• 17:56
  the
• 17:56
  store
• 17:56
  for
• 17:57
  us
• 17:57
  because
• 17:57
  we're
• 17:57
  local
• 17:58
  and
• 17:58
  we're
• 17:58
  right
• 17:58
  around
• 17:59
  the
• 17:59
  corner
• 17:59
  because
• 17:59
  the
• 17:59
  data
• 18:00
  is
• 18:00
  showing
• 18:00
  something
• 18:00
  totally
• 18:01
  different.
• 18:01
  So
• 18:02
  whatever
• 18:02
  that
• 18:02
  might
• 18:02
  be,
• 18:04
  campaigns,
• 18:04
  marketing
• 18:05
  around
• 18:05
  how
• 18:05
  you're
• 18:05
  supporting
• 18:06
  local
• 18:06
  through
• 18:06
  E
• 18:07
  grocery
• 18:08
  through.
• 18:08
  Even
• 18:09
  if
• 18:09
  you're
• 18:09
  buying
• 18:09
  online,
• 18:10
  this
• 18:10
  is
• 18:10
  how
• 18:10
  it
• 18:10
  impacts.
• 18:11
  I
• 18:11
  don't
• 18:11
  know
• 18:11
  what
• 18:11
  it
• 18:11
  is.
• 18:12
  Right.
• 18:12
  But
• 18:12
  I
• 18:12
  think
• 18:12
  there
• 18:12
  has
• 18:12
  to
• 18:13
  be
• 18:13
  a
• 18:13
  way
• 18:13
  to
• 18:13
  differentiate
• 18:13
  and
• 18:14
  continue
• 18:14
  to
• 18:14
  look
• 18:14
  at
• 18:15
  how
• 18:15
  can
• 18:15
  our
• 18:16
  customers
• 18:16
  feel
• 18:16
  something
• 18:17
  slightly
• 18:17
  different
• 18:18
  and
• 18:18
  better
• 18:19
  if
• 18:19
  we're
• 18:19
  delivering
• 18:20
  their
• 18:20
  groceries
• 18:20
  to
• 18:20
  their
• 18:21
  doorstep
• 18:21
  than
• 18:22
  Amazon,
• 18:23
  Walmart,
• 18:23
  you
• 18:24
  know,
• 18:24
  the
• 18:24
  big
• 18:24
  players.
• 18:25
  And
• 18:26
  I'll
• 18:26
  make
• 18:26
  a
• 18:27
  comment
• 18:27
  on
• 18:27
  your
• 18:27
  strapped
• 18:28
  for
• 18:28
  cash
• 18:28
  piece.
• 18:28
  Chris.
• 18:29
  Yeah,
• 18:30
  I
• 18:31
  agree
• 18:31
  with
• 18:31
  you.
• 18:31
  Everyone's
• 18:31
  strapped
• 18:32
  for
• 18:32
  time.
• 18:32
  I
• 18:33
  mean,
• 18:33
  maybe
• 18:34
  that's
• 18:34
  always
• 18:34
  the
• 18:34
  case.
• 18:34
  But
• 18:35
  I
• 18:35
  certainly
• 18:35
  hear
• 18:35
  that
• 18:35
  from
• 18:35
  everyone
• 18:36
  today
• 18:37
  but
• 18:37
  myself.
• 18:38
  I
• 18:39
  do
• 18:39
  grocery
• 18:40
  delivery
• 18:41
  and
• 18:41
  it
• 18:41
  saves
• 18:42
  me
• 18:42
  money.
• 18:42
  Not
• 18:43
  only
• 18:43
  saves
• 18:43
  me
• 18:43
  time
• 18:44
  does.
• 18:44
  That's
• 18:44
  the
• 18:44
  thing.
• 18:44
  It
• 18:45
  does,
• 18:45
  it
• 18:45
  can.
• 18:45
  Yeah.
• 18:46
  So
• 18:47
  I
• 18:47
  think
• 18:47
  people
• 18:48
  are
• 18:48
  catching
• 18:48
  on
• 18:48
  to
• 18:49
  that
• 18:49
  as
• 18:49
  well.
• 18:49
  Which
• 18:50
  is
• 18:50
  a
• 18:51
  whole
• 18:51
  nother
• 18:53
  situation
• 18:53
  we
• 18:53
  need
• 18:54
  to
• 18:54
  look
• 18:54
  at
• 18:54
  in
• 18:54
  grocery.
• 18:55
  Like
• 18:55
  those,
• 18:55
  those
• 18:56
  purchases
• 18:56
  that
• 18:57
  I
• 18:57
  used
• 18:57
  to
• 18:57
  make
• 18:58
  if
• 18:58
  I
• 18:58
  walked
• 18:58
  in
• 18:58
  the
• 18:59
  store,
• 18:59
  but
• 18:59
  they
• 18:59
  weren't
• 18:59
  on
• 19:00
  my
• 19:00
  list.
• 19:01
  Like
• 19:01
  how
• 19:01
  are
• 19:02
  then
• 19:02
  they're
• 19:02
  all
• 19:02
  trying.
• 19:02
  Right.
• 19:03
  With
• 19:03
  the
• 19:03
  ads
• 19:03
  to
• 19:04
  get
• 19:04
  those
• 19:04
  still
• 19:04
  in
• 19:04
  front
• 19:04
  of
• 19:05
  me.
• 19:05
  But
• 19:05
  honestly,
• 19:06
  when
• 19:06
  we
• 19:06
  look
• 19:06
  at
• 19:07
  our
• 19:07
  budget
• 19:07
  month
• 19:07
  to
• 19:07
  month,
• 19:08
  when
• 19:08
  I
• 19:08
  get
• 19:08
  groceries
• 19:09
  delivered,
• 19:09
  I
• 19:09
  hit
• 19:09
  it
• 19:10
  every
• 19:11
  time
• 19:11
  when
• 19:11
  I
• 19:11
  go
• 19:12
  into
• 19:12
  a
• 19:12
  store,
• 19:12
  I
• 19:13
  end
• 19:13
  up
• 19:13
  with
• 19:13
  Tupperware
• 19:14
  and
• 19:14
  sprinklers
• 19:15
  and
• 19:16
  who
• 19:16
  knows
• 19:17
  what,
• 19:17
  right.
• 19:17
  Candy
• 19:18
  bars
• 19:18
  from
• 19:19
  every
• 19:19
  section.
• 19:20
  So
• 19:21
  I
• 19:21
  actually
• 19:21
  find
• 19:21
  that
• 19:22
  I
• 19:22
  personally
• 19:22
  save
• 19:23
  money
• 19:23
  and
• 19:23
  time
• 19:24
  with
• 19:24
  this
• 19:24
  and
• 19:25
  I
• 19:25
  think
• 19:25
  the
• 19:25
  consumers
• 19:26
  are
• 19:26
  seeing
• 19:26
  the
• 19:26
  same
• 19:26
  thing.
• 19:27
  Yeah,
• 19:27
  that's
• 19:28
  a
• 19:28
  great
• 19:28
  point,
• 19:28
  Jen.
• 19:28
  That's
• 19:29
  a
• 19:29
  really
• 19:29
  good
• 19:29
  point.
• 19:29
  Yeah.
• 19:29
  Because
• 19:29
  it
• 19:29
  goes
• 19:30
  back
• 19:30
  to
• 19:30
  what
• 19:30
  we've
• 19:30
  talked
• 19:30
  about
• 19:30
  with
• 19:30
  smart
• 19:31
  cards
• 19:31
  the
• 19:31
  whole
• 19:31
  time
• 19:31
  too.
• 19:31
  Like,
• 19:32
  you
• 19:32
  know
• 19:32
  the,
• 19:32
  the
• 19:32
  tough
• 19:33
  part
• 19:33
  about
• 19:33
  shopping
• 19:33
  the
• 19:33
  grocery
• 19:34
  stores,
• 19:34
  you
• 19:34
  don't
• 19:34
  see
• 19:34
  your
• 19:34
  bill
• 19:35
  until
• 19:35
  the
• 19:35
  very
• 19:35
  end
• 19:36
  unless
• 19:36
  you're
• 19:36
  like
• 19:36
  calculating
• 19:37
  it
• 19:37
  all
• 19:37
  up,
• 19:38
  you
• 19:38
  know,
• 19:38
  as
• 19:38
  you're
• 19:38
  shopping,
• 19:39
  which
• 19:39
  is
• 19:39
  very,
• 19:39
  very
• 19:40
  hard
• 19:40
  to
• 19:40
  do.
• 19:40
  Whereas
• 19:41
  online
• 19:41
  you
• 19:41
  get
• 19:42
  that
• 19:42
  right
• 19:42
  away.
• 19:42
  You
• 19:43
  can
• 19:43
  see
• 19:43
  what
• 19:44
  you're
• 19:44
  spending
• 19:44
  in
• 19:44
  relation
• 19:44
  to
• 19:45
  your
• 19:45
  budget
• 19:45
  and
• 19:45
  easily
• 19:46
  remove
• 19:46
  items.
• 19:46
  Which
• 19:47
  is
• 19:47
  hard
• 19:47
  to
• 19:47
  do
• 19:47
  in
• 19:47
  a
• 19:47
  grocery
• 19:48
  store
• 19:48
  too
• 19:48
  because
• 19:48
  you
• 19:48
  can
• 19:48
  get,
• 19:49
  you
• 19:49
  know,
• 19:49
  down
• 19:50
  seven
• 19:50
  aisles.
• 19:50
  You're
• 19:51
  not
• 19:51
  going
• 19:51
  back
• 19:51
  to
• 19:51
  put
• 19:51
  it
• 19:51
  away
• 19:52
  necessarily
• 19:52
  either
• 19:53
  or,
• 19:53
  you
• 19:53
  know,
• 19:54
  or
• 19:54
  you
• 19:54
  could
• 19:54
  be
• 19:54
  one
• 19:54
  of
• 19:55
  those
• 19:55
  people
• 19:55
  and
• 19:55
  I
• 19:55
  guess
• 19:55
  just
• 19:55
  put
• 19:56
  it
• 19:56
  in
• 19:56
  whatever
• 19:56
  aisle
• 19:56
  you
• 19:57
  want.
• 19:57
  But
• 19:57
  I
• 19:57
  hope,
• 19:58
  no
• 19:58
  hope,
• 19:59
  I
• 19:59
  hope
• 19:59
  no
• 19:59
  one's
• 20:00
  doing
• 20:00
  that
• 20:00
  because
• 20:00
  that's
• 20:00
  just
• 20:01
  mean
• 20:01
  for
• 20:01
  the
• 20:01
  grocery,
• 20:01
  for
• 20:02
  the
• 20:02
  store
• 20:02
  associates
• 20:02
  that
• 20:03
  are
• 20:03
  working
• 20:03
  the
• 20:03
  store
• 20:04
  as.
• 20:04
  A
• 20:04
  single
• 20:05
  consumer
• 20:06
  ordering
• 20:06
  that
• 20:06
  grocery
• 20:07
  people
• 20:07
  share
• 20:07
  lists.
• 20:08
  Right.
• 20:08
  Or
• 20:08
  share
• 20:09
  carts.
• 20:09
  But
• 20:10
  I
• 20:10
  don't
• 20:10
  have
• 20:11
  my
• 20:11
  kids
• 20:11
  hanging
• 20:11
  out
• 20:12
  of
• 20:12
  the
• 20:12
  cart
• 20:12
  asking
• 20:13
  for
• 20:13
  Twinkies.
• 20:14
  Right.
• 20:14
  I
• 20:14
  don't
• 20:14
  have.
• 20:15
  There's
• 20:15
  just
• 20:15
  not
• 20:16
  the
• 20:16
  same
• 20:16
  consumer
• 20:17
  behavior
• 20:17
  online
• 20:18
  that
• 20:18
  there
• 20:18
  is
• 20:18
  in
• 20:19
  store.
• 20:19
  And
• 20:20
  so
• 20:20
  spend
• 20:21
  wise
• 20:21
  I'm
• 20:22
  able
• 20:22
  to
• 20:22
  just
• 20:22
  get
• 20:23
  what
• 20:23
  I
• 20:23
  had
• 20:23
  on
• 20:23
  the
• 20:24
  list.
• 20:24
  I'm
• 20:24
  at
• 20:25
  my
• 20:25
  house,
• 20:25
  I
• 20:25
  can
• 20:25
  see
• 20:26
  if
• 20:26
  I
• 20:26
  have
• 20:26
  sour
• 20:26
  cream
• 20:27
  instead
• 20:27
  of
• 20:27
  just.
• 20:27
  I'll
• 20:28
  get
• 20:28
  the
• 20:28
  sour
• 20:28
  cream
• 20:28
  in
• 20:29
  case
• 20:29
  I
• 20:29
  don't
• 20:29
  have
• 20:29
  it.
• 20:30
  Right.
• 20:30
  There's
• 20:30
  a
• 20:30
  lot
• 20:31
  of
• 20:31
  reasons
• 20:31
  I've
• 20:31
  had
• 20:31
  to
• 20:32
  make
• 20:32
  this
• 20:32
  case
• 20:32
  to
• 20:32
  many
• 20:32
  people
• 20:33
  that
• 20:33
  delivery
• 20:34
  is
• 20:34
  actually
• 20:35
  saves
• 20:36
  me
• 20:36
  money.
• 20:37
  I
• 20:37
  don't
• 20:37
  know
• 20:37
  of
• 20:37
  everyone
• 20:37
  but
• 20:38
  myself.
• 20:38
  I'm
• 20:39
  the
• 20:39
  Use
• 20:39
  case.
• 20:40
  That's
• 20:40
  a
• 20:40
  good
• 20:40
  point
• 20:41
  too.
• 20:41
  Cause
• 20:41
  you're
• 20:41
  bringing
• 20:41
  up
• 20:42
  the
• 20:42
  parent
• 20:42
  no
• 20:43
  factor.
• 20:43
  If
• 20:43
  you
• 20:43
  got
• 20:44
  kids,
• 20:44
  you
• 20:44
  don't
• 20:44
  have
• 20:44
  to
• 20:45
  say
• 20:45
  no.
• 20:45
  You
• 20:45
  just
• 20:45
  are
• 20:46
  in
• 20:46
  total
• 20:46
  control
• 20:47
  of
• 20:47
  it
• 20:47
  and
• 20:47
  that
• 20:47
  is
• 20:47
  what
• 20:48
  it
• 20:48
  is.
• 20:48
  So
• 20:49
  Jen,
• 20:49
  before
• 20:50
  we,
• 20:50
  before
• 20:50
  we
• 20:50
  move
• 20:50
  on,
• 20:50
  I'm
• 20:51
  curious,
• 20:51
  so
• 20:52
  if
• 20:52
  you
• 20:52
  are
• 20:52
  a
• 20:52
  regional
• 20:53
  grocer,
• 20:54
  is
• 20:55
  this
• 20:55
  a
• 20:55
  five
• 20:55
  alarm
• 20:55
  fire
• 20:56
  statistic
• 20:56
  for
• 20:56
  you?
• 20:58
  I
• 20:59
  don't
• 20:59
  think
• 20:59
  it's
• 21:00
  surprising.
• 21:00
  Are
• 21:01
  you?
• 21:01
  I
• 21:01
  mean,
• 21:01
  I,
• 21:02
  I
• 21:02
  do
• 21:02
  think
• 21:03
  it's,
• 21:03
  I
• 21:04
  mean,
• 21:04
  five
• 21:04
  alarm
• 21:04
  fire,
• 21:05
  that
• 21:05
  sounds
• 21:05
  very
• 21:05
  dramatic.
• 21:06
  So
• 21:06
  I'm,
• 21:06
  I'm
• 21:06
  hesitant
• 21:07
  to
• 21:07
  say
• 21:07
  yes.
• 21:08
  I
• 21:08
  know.
• 21:08
  I
• 21:08
  do
• 21:09
  think
• 21:09
  it's
• 21:09
  a
• 21:09
  must
• 21:10
  have.
• 21:10
  I
• 21:11
  think
• 21:11
  there's
• 21:11
  only
• 21:11
  one
• 21:12
  that
• 21:12
  I'm
• 21:12
  aware
• 21:12
  of
• 21:12
  that
• 21:13
  has
• 21:13
  said
• 21:13
  they're
• 21:13
  never
• 21:13
  doing
• 21:13
  it
• 21:14
  and
• 21:14
  that's
• 21:14
  Trader
• 21:14
  Joe's.
• 21:16
  They're
• 21:16
  never
• 21:16
  doing
• 21:17
  E
• 21:17
  Commerce.
• 21:17
  Right.
• 21:18
  But
• 21:19
  if
• 21:19
  I'm
• 21:19
  a
• 21:19
  regional
• 21:20
  grocer
• 21:20
  and
• 21:20
  I
• 21:20
  haven't
• 21:21
  figured
• 21:21
  out
• 21:21
  how
• 21:21
  to
• 21:21
  do
• 21:22
  this
• 21:22
  profitably,
• 21:22
  which
• 21:23
  most
• 21:23
  of
• 21:23
  them
• 21:23
  haven't,
• 21:24
  I
• 21:25
  would
• 21:25
  say
• 21:25
  this
• 21:25
  is
• 21:25
  my
• 21:26
  number
• 21:26
  one,
• 21:27
  one
• 21:27
  of
• 21:27
  my
• 21:28
  top
• 21:28
  focuses.
• 21:29
  So
• 21:29
  one
• 21:30
  of
• 21:30
  my
• 21:30
  five
• 21:30
  alarm
• 21:30
  fires.
• 21:31
  Does
• 21:31
  that
• 21:31
  make
• 21:32
  sense?
• 21:32
  Yeah.
• 21:32
  So,
• 21:33
  yeah,
• 21:33
  basically
• 21:33
  you're
• 21:33
  saying
• 21:34
  the
• 21:34
  building's
• 21:34
  not
• 21:34
  burning
• 21:35
  down
• 21:35
  yet,
• 21:35
  but
• 21:36
  you
• 21:36
  gotta
• 21:36
  make
• 21:37
  sure
• 21:37
  the
• 21:37
  sprinkler
• 21:37
  systems
• 21:38
  are
• 21:38
  working.
• 21:38
  That's
• 21:38
  kind
• 21:39
  of
• 21:39
  how
• 21:39
  I
• 21:39
  would
• 21:40
  take
• 21:40
  that.
• 21:40
  We
• 21:41
  just
• 21:41
  have
• 21:41
  to
• 21:41
  be
• 21:41
  taking
• 21:41
  it
• 21:42
  seriously,
• 21:42
  which
• 21:42
  I
• 21:42
  think
• 21:42
  most
• 21:43
  of
• 21:43
  them
• 21:43
  are.
• 21:43
  I
• 21:43
  think
• 21:43
  they're
• 21:44
  taking
• 21:44
  it
• 21:44
  seriously.
• 21:45
  But
• 21:45
  a
• 21:46
  way
• 21:46
  to,
• 21:46
  different
• 21:47
  small
• 21:47
  way
• 21:47
  to
• 21:47
  differentiate.
• 21:48
  Get
• 21:48
  some
• 21:48
  creativity
• 21:49
  onto
• 21:50
  your
• 21:50
  team
• 21:50
  instead
• 21:51
  of
• 21:51
  just,
• 21:51
  hey,
• 21:51
  this
• 21:52
  is
• 21:52
  what
• 21:52
  Walmart
• 21:52
  does.
• 21:52
  We're
• 21:53
  going
• 21:53
  to
• 21:53
  keep
• 21:53
  doing
• 21:53
  this.
• 21:54
  It's
• 21:54
  like
• 21:54
  how
• 21:54
  can
• 21:54
  you
• 21:55
  differentiate?
• 21:55
  Should
• 21:56
  definitely
• 21:56
  be
• 21:56
  important.
• 21:58
  I
• 21:58
  don't
• 21:59
  think
• 21:59
  these
• 21:59
  stats
• 22:00
  are
• 22:00
  surprising.
• 22:01
  I
• 22:02
  think
• 22:02
  we
• 22:02
  all
• 22:02
  felt
• 22:02
  it.
• 22:03
  I
• 22:03
  think
• 22:03
  they
• 22:03
  all
• 22:03
  knew
• 22:04
  these
• 22:04
  stats
• 22:04
  were
• 22:04
  coming.
• 22:05
  So
• 22:05
  the,
• 22:06
  the
• 22:06
  stats
• 22:07
  necessarily
• 22:07
  aren't
• 22:07
  the
• 22:08
  five
• 22:08
  alarm
• 22:08
  fire.
• 22:08
  But
• 22:08
  if
• 22:09
  you
• 22:09
  haven't
• 22:09
  figured
• 22:10
  out
• 22:10
  or
• 22:10
  if
• 22:10
  you
• 22:10
  don't
• 22:10
  have
• 22:10
  big
• 22:11
  plans
• 22:11
  to
• 22:11
  figure
• 22:12
  out
• 22:13
  delivery,
• 22:13
  I
• 22:13
  think
• 22:14
  it
• 22:14
  could
• 22:14
  be
• 22:14
  a
• 22:14
  five
• 22:14
  alarm
• 22:15
  fire.
• 22:15
  The
• 22:16
  ship
• 22:16
  to
• 22:16
  home
• 22:16
  is
• 22:16
  what's,
• 22:17
  is
• 22:17
  what's
• 22:17
  growing,
• 22:18
  you
• 22:18
  know,
• 22:18
  and
• 22:18
  that's,
• 22:19
  that's,
• 22:19
  that's
• 22:20
  people
• 22:20
  going
• 22:21
  directly
• 22:21
  to
• 22:21
  the
• 22:21
  retailer
• 22:22
  to
• 22:22
  get
• 22:23
  the
• 22:23
  groceries
• 22:23
  they
• 22:23
  want
• 22:24
  delivered.
• 22:24
  So.
• 22:25
  All
• 22:25
  right,
• 22:25
  Jen,
• 22:25
  great
• 22:26
  discussion,
• 22:26
  great
• 22:26
  points.
• 22:27
  Headline
• 22:27
  number
• 22:27
  three.
• 22:28
  Headline
• 22:28
  number
• 22:28
  three
• 22:28
  is
• 22:29
  brought
• 22:29
  to
• 22:29
  you
• 22:29
  by
• 22:29
  Corso.
• 22:30
  Your
• 22:30
  stores
• 22:30
  are
• 22:31
  full
• 22:31
  of
• 22:31
  data,
• 22:31
  but
• 22:31
  are
• 22:31
  your
• 22:32
  teams
• 22:32
  acting
• 22:32
  on
• 22:32
  it?
• 22:32
  Corso
• 22:33
  turns
• 22:33
  retail
• 22:33
  data
• 22:34
  into
• 22:34
  personalized
• 22:34
  daily
• 22:35
  to
• 22:35
  dos
• 22:35
  that
• 22:36
  drive
• 22:36
  sales,
• 22:36
  reduce
• 22:36
  waste
• 22:37
  and
• 22:37
  improve
• 22:37
  execution.
• 22:38
  No
• 22:39
  fluff,
• 22:39
  just
• 22:39
  action.
• 22:40
  Help
• 22:40
  your
• 22:40
  managers
• 22:41
  focus
• 22:41
  on
• 22:41
  what
• 22:41
  matters
• 22:42
  most.
• 22:42
  Visit
• 22:43
  corso.com
• 22:44
  to
• 22:44
  see
• 22:44
  Intelligent
• 22:45
  Management
• 22:45
  in
• 22:46
  Motion.
• 22:46
  Headline
• 22:47
  number
• 22:47
  three.
• 22:47
  Kroger
• 22:48
  reported
• 22:48
  Q1
• 22:49
  fiscal
• 22:49
  2026
• 22:50
  results
• 22:50
  this
• 22:50
  week,
• 22:51
  posting
• 22:51
  $46.1
• 22:52
  billion
• 22:53
  in
• 22:53
  total
• 22:53
  sales,
• 22:54
  which
• 22:54
  was
• 22:54
  up
• 22:55
  about
• 22:55
  2%
• 22:55
  year
• 22:56
  over
• 22:56
  year.
• 22:56
  But
• 22:56
  its
• 22:56
  identical
• 22:57
  sales,
• 22:57
  excluding
• 22:58
  fuel,
• 22:59
  rose
• 22:59
  just
• 23:00
  1%,
• 23:00
  which
• 23:01
  came
• 23:01
  in
• 23:01
  below
• 23:01
  expectations.
• 23:03
  However,
• 23:03
  according
• 23:04
  to
• 23:04
  Grocery
• 23:04
  Dive
• 23:04
  and
• 23:04
  Kroger's
• 23:05
  earnings
• 23:05
  release,
• 23:05
  the
• 23:06
  purported
• 23:07
  milestone
• 23:07
  of
• 23:07
  the
• 23:07
  quarter
• 23:08
  was
• 23:08
  that
• 23:08
  Kroger's
• 23:08
  E
• 23:09
  Commerce
• 23:09
  business,
• 23:09
  including
• 23:10
  its
• 23:10
  media
• 23:10
  operations,
• 23:11
  turned
• 23:12
  a
• 23:12
  profit
• 23:12
  for
• 23:12
  the
• 23:12
  first
• 23:13
  time
• 23:13
  ever
• 23:13
  in
• 23:13
  Q1,
• 23:14
  ahead
• 23:14
  of
• 23:15
  management's
• 23:15
  original
• 23:16
  timeline.
• 23:16
  Adjusted
• 23:17
  E
• 23:17
  Commerce
• 23:18
  sales
• 23:18
  grew
• 23:18
  19%
• 23:19
  in
• 23:19
  the
• 23:19
  quarter,
• 23:19
  led
• 23:20
  by
• 23:20
  delivery,
• 23:21
  and
• 23:21
  Kroger
• 23:21
  Precision
• 23:22
  Marketing
• 23:22
  profit
• 23:23
  grew
• 23:23
  more
• 23:23
  than
• 23:23
  20%.
• 23:25
  CEO
• 23:25
  Greg
• 23:25
  Forens
• 23:26
  said
• 23:26
  he
• 23:26
  has
• 23:26
  visited
• 23:27
  over
• 23:27
  100
• 23:27
  stores
• 23:28
  since
• 23:28
  taking
• 23:28
  the
• 23:28
  role
• 23:29
  and
• 23:29
  observed
• 23:30
  that
• 23:30
  roughly
• 23:30
  two
• 23:31
  out
• 23:31
  of
• 23:31
  five
• 23:31
  are
• 23:31
  in
• 23:32
  very
• 23:32
  good
• 23:32
  condition,
• 23:33
  two
• 23:33
  out
• 23:33
  of
• 23:33
  five
• 23:34
  are
• 23:34
  in
• 23:34
  moderate
• 23:34
  condition,
• 23:35
  and
• 23:35
  one
• 23:35
  out
• 23:35
  of
• 23:36
  five
• 23:36
  needs
• 23:36
  meaningful
• 23:37
  improvement,
• 23:37
  which
• 23:38
  if
• 23:38
  you're
• 23:38
  keeping
• 23:38
  score
• 23:38
  at
• 23:39
  home,
• 23:39
  means
• 23:39
  that
• 23:40
  more
• 23:40
  than
• 23:40
  half
• 23:40
  the
• 23:40
  store
• 23:40
  base
• 23:41
  has
• 23:41
  work
• 23:41
  to
• 23:41
  do.
• 23:42
  Kroger,
• 23:42
  meanwhile,
• 23:43
  held
• 23:43
  its
• 23:43
  full
• 23:44
  year
• 23:44
  2026
• 23:45
  guidance
• 23:45
  steady.
• 23:46
  Jen,
• 23:47
  how
• 23:47
  would
• 23:47
  you
• 23:47
  assess
• 23:48
  where
• 23:48
  Kroger
• 23:49
  stands
• 23:49
  in
• 23:49
  its
• 23:49
  turnaround
• 23:50
  right
• 23:50
  now
• 23:51
  and
• 23:51
  is
• 23:51
  the
• 23:51
  digital
• 23:52
  story
• 23:53
  the
• 23:53
  feel
• 23:53
  good
• 23:53
  story
• 23:54
  Kroger
• 23:54
  is
• 23:55
  pitching
• 23:55
  it
• 23:55
  to
• 23:55
  be?
• 23:57
  I
• 23:57
  mean,
• 23:57
  I
• 23:57
  think
• 23:57
  this
• 23:58
  is
• 23:58
  positive
• 23:58
  momentum.
• 23:59
  I
• 23:59
  like
• 23:59
  to
• 23:59
  celebrate
• 24:00
  all
• 24:00
  the
• 24:00
  little
• 24:00
  wins.
• 24:01
  So
• 24:01
  I'll
• 24:01
  call
• 24:02
  this
• 24:02
  a
• 24:02
  small
• 24:02
  win
• 24:03
  in
• 24:03
  the
• 24:03
  fact
• 24:03
  that
• 24:04
  E
• 24:04
  Grocery
• 24:04
  and
• 24:04
  Retail
• 24:05
  Retail
• 24:05
  Media
• 24:05
  are
• 24:05
  turning
• 24:06
  a
• 24:06
  profit
• 24:06
  for
• 24:06
  the
• 24:06
  first
• 24:07
  time.
• 24:07
  I
• 24:07
  mean,
• 24:07
  we
• 24:07
  just
• 24:07
  talked
• 24:08
  about
• 24:08
  that
• 24:08
  in
• 24:08
  the
• 24:08
  last
• 24:08
  headline.
• 24:09
  We
• 24:10
  have
• 24:10
  to
• 24:10
  be
• 24:10
  able
• 24:10
  to
• 24:10
  do
• 24:10
  that
• 24:10
  profitably
• 24:11
  and
• 24:11
  perhaps
• 24:12
  they've
• 24:12
  already
• 24:12
  looked
• 24:12
  at
• 24:13
  Sweden.
• 24:13
  Chris
• 24:14
  I
• 24:14
  don't
• 24:15
  know,
• 24:15
  maybe
• 24:15
  that's
• 24:15
  their
• 24:15
  secret.
• 24:17
  But
• 24:18
  I
• 24:20
  I
• 24:20
  so
• 24:20
  I
• 24:21
  definitely
• 24:21
  see
• 24:21
  it
• 24:21
  as
• 24:21
  positive
• 24:22
  momentum.
• 24:23
  I
• 24:23
  just,
• 24:23
  I
• 24:23
  have
• 24:23
  a
• 24:24
  really
• 24:24
  hard
• 24:24
  time
• 24:24
  calling
• 24:25
  something
• 24:25
  a
• 24:26
  feel
• 24:26
  good
• 24:26
  story
• 24:27
  if
• 24:27
  the
• 24:28
  CEO
• 24:28
  says
• 24:28
  only
• 24:29
  2
• 24:29
  out
• 24:29
  of
• 24:29
  5
• 24:29
  stores
• 24:30
  are
• 24:30
  in
• 24:30
  very
• 24:31
  good
• 24:31
  condition.
• 24:32
  I
• 24:32
  realize
• 24:33
  we're
• 24:33
  talking
• 24:33
  a
• 24:33
  lot
• 24:33
  about
• 24:34
  E
• 24:34
  Grocery,
• 24:34
  but
• 24:35
  we've,
• 24:35
  I
• 24:35
  mean
• 24:36
  it's
• 24:36
  very
• 24:36
  clear
• 24:36
  the
• 24:37
  store
• 24:37
  still
• 24:38
  matters,
• 24:39
  the
• 24:39
  footprint
• 24:39
  still
• 24:40
  matters.
• 24:41
  And
• 24:41
  I
• 24:41
  like
• 24:42
  the
• 24:42
  honesty
• 24:42
  there.
• 24:42
  I
• 24:43
  like
• 24:43
  that
• 24:43
  he's
• 24:43
  just
• 24:44
  putting
• 24:44
  it
• 24:44
  out
• 24:44
  there.
• 24:44
  Like
• 24:44
  I
• 24:45
  have
• 24:45
  visited
• 24:45
  this
• 24:46
  many
• 24:46
  stores
• 24:46
  and
• 24:46
  two
• 24:47
  out
• 24:47
  of
• 24:47
  five
• 24:47
  are
• 24:47
  in
• 24:48
  very
• 24:48
  good
• 24:48
  condition
• 24:48
  because
• 24:49
  you
• 24:49
  have
• 24:49
  to
• 24:49
  be
• 24:49
  able
• 24:49
  to
• 24:49
  name
• 24:50
  it
• 24:50
  to
• 24:50
  fix
• 24:50
  it.
• 24:51
  Yeah,
• 24:52
  I
• 24:52
  like
• 24:52
  it.
• 24:53
  But
• 24:53
  there's
• 24:54
  obviously
• 24:54
  significant
• 24:55
  work
• 24:55
  to
• 24:55
  be
• 24:55
  done
• 24:55
  in
• 24:56
  a
• 24:56
  turnaround
• 24:57
  if
• 24:57
  your
• 24:57
  stores
• 24:57
  are
• 24:57
  in
• 24:58
  that
• 24:58
  situation.
• 24:59
  So
• 24:59
  for
• 25:00
  it
• 25:00
  to
• 25:00
  be
• 25:00
  the
• 25:00
  feel
• 25:00
  good
• 25:01
  story
• 25:01
  about
• 25:01
  the
• 25:01
  turnaround,
• 25:02
  I
• 25:02
  think
• 25:02
  we'd
• 25:02
  have
• 25:02
  to
• 25:02
  see
• 25:03
  both
• 25:03
  E
• 25:04
  Grocery
• 25:04
  and
• 25:05
  the
• 25:05
  stores
• 25:06
  improving.
• 25:06
  And
• 25:07
  right
• 25:07
  now
• 25:07
  it
• 25:07
  feels
• 25:07
  like
• 25:07
  the
• 25:08
  stores
• 25:08
  aren't
• 25:08
  there
• 25:08
  yet.
• 25:09
  Yeah,
• 25:09
  I
• 25:09
  agree.
• 25:09
  I
• 25:10
  think
• 25:10
  the
• 25:10
  E
• 25:10
  Commerce
• 25:11
  Headline,
• 25:11
  you
• 25:12
  know,
• 25:12
  I
• 25:12
  think
• 25:12
  it
• 25:12
  feels
• 25:13
  like
• 25:13
  a
• 25:13
  data
• 25:13
  point
• 25:13
  that
• 25:14
  gets,
• 25:14
  gets
• 25:15
  shared
• 25:15
  out
• 25:15
  when
• 25:15
  there's
• 25:16
  nothing
• 25:16
  else
• 25:16
  good
• 25:16
  to
• 25:17
  talk
• 25:17
  about.
• 25:17
  That's
• 25:18
  kind
• 25:18
  of
• 25:18
  what
• 25:18
  I'm
• 25:18
  thinking
• 25:19
  about
• 25:19
  it
• 25:19
  when
• 25:19
  I
• 25:19
  think
• 25:19
  back
• 25:19
  to
• 25:20
  how,
• 25:20
  you
• 25:20
  know,
• 25:20
  how
• 25:21
  I
• 25:21
  read
• 25:21
  the
• 25:21
  tea
• 25:21
  leaves
• 25:21
  on
• 25:21
  earnings
• 25:22
  announcements
• 25:22
  but
• 25:23
  because
• 25:23
  I
• 25:23
  don't
• 25:23
  think
• 25:23
  it's
• 25:24
  really
• 25:24
  a
• 25:24
  feel
• 25:24
  good
• 25:24
  story
• 25:24
  at
• 25:24
  all.
• 25:25
  I
• 25:25
  mean
• 25:25
  just
• 25:25
  based
• 25:25
  on
• 25:26
  the
• 25:26
  data
• 25:26
  we
• 25:26
  just
• 25:26
  went
• 25:26
  through
• 25:27
  exhaustively
• 25:27
  in
• 25:28
  the
• 25:28
  last
• 25:28
  headline,
• 25:28
  Jen,
• 25:29
  they're
• 25:29
  losing
• 25:29
  share
• 25:30
  like
• 25:30
  that,
• 25:31
  that's
• 25:31
  not
• 25:31
  keeping
• 25:32
  pace.
• 25:32
  The
• 25:32
  20,
• 25:33
  what
• 25:33
  19,
• 25:33
  20%
• 25:34
  growth,
• 25:34
  you
• 25:35
  know,
• 25:35
  that
• 25:35
  I
• 25:35
  come,
• 25:35
  that
• 25:36
  I,
• 25:36
  that
• 25:36
  I
• 25:36
  remarked
• 25:37
  on
• 25:37
  like
• 25:38
  that's
• 25:38
  losing
• 25:38
  share
• 25:38
  relative
• 25:39
  to
• 25:39
  the
• 25:39
  other,
• 25:39
  the
• 25:40
  other
• 25:40
  headline
• 25:40
  we
• 25:40
  talked
• 25:40
  about.
• 25:41
  That's
• 25:41
  not
• 25:41
  good.
• 25:42
  And
• 25:42
  the
• 25:42
  other
• 25:43
  point
• 25:43
  I'd
• 25:43
  make
• 25:43
  too,
• 25:43
  about
• 25:44
  the
• 25:44
  store
• 25:44
  side.
• 25:45
  He's
• 25:46
  been
• 25:46
  in
• 25:46
  position.
• 25:46
  I
• 25:46
  went
• 25:46
  back
• 25:47
  and
• 25:47
  looked,
• 25:47
  Jen,
• 25:47
  he's
• 25:47
  been,
• 25:48
  I'm
• 25:48
  curious
• 25:48
  what
• 25:48
  you
• 25:48
  think
• 25:48
  on
• 25:49
  this
• 25:49
  too.
• 25:50
  He's
• 25:50
  been
• 25:50
  in
• 25:50
  position
• 25:51
  now
• 25:51
  for
• 25:51
  six
• 25:51
  months
• 25:52
  which
• 25:52
  is
• 25:53
  a
• 25:53
  decent
• 25:53
  amount
• 25:53
  of
• 25:53
  time
• 25:54
  in
• 25:54
  grocery
• 25:54
  because
• 25:54
  we're
• 25:55
  not
• 25:55
  talking
• 25:55
  about
• 25:55
  apparel
• 25:56
  here.
• 25:56
  We've
• 25:57
  got
• 25:57
  nine
• 25:57
  month
• 25:57
  lead
• 25:58
  times
• 25:58
  and
• 25:58
  it's
• 25:58
  gonna
• 25:58
  take
• 25:58
  a
• 25:59
  while
• 25:59
  to
• 25:59
  readjust
• 25:59
  everything.
• 26:00
  So
• 26:00
  you're
• 26:01
  already
• 26:01
  losing
• 26:01
  share
• 26:01
  in
• 26:02
  E
• 26:02
  Grocery.
• 26:02
  Half
• 26:03
  the
• 26:03
  store
• 26:03
  base
• 26:03
  needs
• 26:04
  improvement
• 26:04
  self
• 26:05
  admittedly
• 26:05
  to
• 26:05
  his
• 26:05
  credit,
• 26:06
  can
• 26:07
  he
• 26:07
  really
• 26:07
  just
• 26:07
  flip
• 26:08
  the
• 26:08
  switch
• 26:08
  operationally
• 26:09
  and
• 26:09
  turn
• 26:09
  things
• 26:09
  around
• 26:10
  when
• 26:10
  Amazon
• 26:10
  and
• 26:11
  Walmart
• 26:11
  are
• 26:11
  gunning
• 26:12
  for
• 26:12
  them
• 26:12
  the
• 26:12
  way
• 26:12
  that
• 26:12
  they
• 26:13
  are?
• 26:13
  I,
• 26:14
  I
• 26:15
  kind
• 26:15
  of
• 26:15
  actually
• 26:15
  think
• 26:16
  this
• 26:16
  is
• 26:16
  not
• 26:16
  a
• 26:17
  feel
• 26:17
  good
• 26:17
  story
• 26:17
  at
• 26:17
  all
• 26:17
  and
• 26:17
  it's
• 26:18
  kind
• 26:18
  of
• 26:18
  a
• 26:18
  warning
• 26:18
  story
• 26:19
  in
• 26:19
  terms
• 26:19
  of
• 26:19
  like
• 26:19
  this,
• 26:20
  this,
• 26:21
  this
• 26:21
  Kroger
• 26:21
  story
• 26:22
  could
• 26:22
  get
• 26:22
  a
• 26:22
  lot
• 26:22
  worse
• 26:23
  before
• 26:23
  it
• 26:23
  gets
• 26:23
  better.
• 26:24
  But
• 26:24
  I
• 26:24
  don't
• 26:24
  know
• 26:24
  Jen,
• 26:24
  talk
• 26:25
  me
• 26:25
  off
• 26:25
  the
• 26:25
  ledge.
• 26:26
  Don't
• 26:26
  jump
• 26:26
  Chris.
• 26:30
  Meatballs
• 26:30
  don't
• 26:30
  jump.
• 26:31
  Jen.
• 26:31
  Eat
• 26:31
  the
• 26:31
  Swedish
• 26:31
  meatballs.
• 26:33
  Hear
• 26:33
  you
• 26:33
  on
• 26:33
  that.
• 26:33
  I,
• 26:35
  you
• 26:35
  know,
• 26:35
  it's
• 26:36
  awesome
• 26:36
  that
• 26:36
  they
• 26:36
  turn
• 26:36
  a
• 26:37
  profit,
• 26:37
  but
• 26:37
  with
• 26:38
  you
• 26:38
  bringing
• 26:38
  up
• 26:38
  the
• 26:38
  stats
• 26:39
  from
• 26:39
  the
• 26:39
  last
• 26:39
  headline.
• 26:40
  Yeah.
• 26:40
  Every
• 26:40
  single
• 26:41
  category
• 26:41
  from
• 26:41
  the
• 26:42
  last
• 26:42
  headline
• 26:42
  was
• 26:42
  improving
• 26:43
  25
• 26:43
  or
• 26:44
  more
• 26:45
  while
• 26:45
  they're
• 26:47
  boasting,
• 26:47
  you
• 26:47
  know,
• 26:47
  19
• 26:48
  and
• 26:48
  20.
• 26:49
  Right.
• 26:49
  So
• 26:49
  to
• 26:50
  me
• 26:50
  that
• 26:50
  shows
• 26:50
  that
• 26:50
  they're
• 26:51
  not
• 26:51
  really
• 26:51
  keeping
• 26:51
  pace.
• 26:54
  I
• 26:54
  don't
• 26:54
  know,
• 26:54
  like
• 26:55
  I
• 26:55
  don't
• 26:55
  know
• 26:56
  what
• 26:56
  he's
• 26:56
  done
• 26:56
  in
• 26:57
  the
• 26:57
  last
• 26:57
  six
• 26:57
  months.
• 26:57
  Exactly.
• 26:58
  I
• 26:58
  agree
• 26:58
  with
• 26:59
  you.
• 26:59
  Six
• 26:59
  months
• 26:59
  is
• 26:59
  a
• 27:00
  good
• 27:00
  amount
• 27:00
  of
• 27:00
  time.
• 27:00
  I
• 27:01
  would
• 27:01
  say
• 27:01
  12
• 27:01
  months
• 27:01
  is,
• 27:02
  is
• 27:02
  fair
• 27:03
  to
• 27:03
  judge
• 27:03
  a
• 27:03
  CEO
• 27:04
  on
• 27:05
  turnaround
• 27:05
  steps
• 27:06
  because
• 27:06
  sometimes
• 27:06
  it
• 27:07
  can
• 27:07
  take
• 27:07
  three
• 27:07
  to
• 27:07
  six
• 27:07
  months
• 27:08
  to
• 27:08
  even
• 27:08
  name
• 27:09
  it
• 27:09
  to
• 27:09
  fix
• 27:09
  it.
• 27:10
  Right.
• 27:11
  So
• 27:11
  per,
• 27:11
  I
• 27:12
  would
• 27:12
  only
• 27:12
  assume
• 27:12
  that
• 27:12
  if
• 27:13
  he's
• 27:13
  putting
• 27:13
  that
• 27:13
  stat
• 27:13
  out
• 27:14
  there
• 27:14
  about
• 27:14
  the
• 27:14
  stores,
• 27:15
  his
• 27:15
  number
• 27:15
  one
• 27:16
  priority
• 27:16
  is
• 27:16
  I'm
• 27:16
  going
• 27:16
  to
• 27:16
  go
• 27:17
  fix
• 27:17
  this
• 27:17
  and
• 27:17
  put
• 27:17
  a
• 27:17
  different,
• 27:18
  different
• 27:18
  stat
• 27:18
  out
• 27:18
  in
• 27:18
  six
• 27:19
  months.
• 27:19
  Right.
• 27:21
  So
• 27:21
  I
• 27:22
  don't
• 27:22
  think
• 27:22
  you
• 27:23
  should
• 27:23
  jump.
• 27:23
  But
• 27:23
  I
• 27:24
  do
• 27:24
  agree
• 27:24
  with
• 27:24
  you
• 27:25
  that
• 27:25
  there
• 27:25
  are
• 27:26
  a
• 27:26
  couple
• 27:26
  of
• 27:26
  warning
• 27:26
  signs
• 27:27
  here
• 27:27
  that
• 27:28
  don't
• 27:28
  look
• 27:29
  so
• 27:29
  pretty.
• 27:29
  Hopefully
• 27:30
  they're
• 27:30
  just
• 27:30
  bringing
• 27:30
  them
• 27:30
  to
• 27:31
  light
• 27:31
  so
• 27:31
  they
• 27:31
  can
• 27:31
  fix
• 27:31
  them.
• 27:32
  Yeah,
• 27:32
  I'm
• 27:32
  looking
• 27:33
  over
• 27:33
  the
• 27:33
  edge
• 27:33
  of
• 27:33
  the
• 27:33
  bridge
• 27:34
  to
• 27:34
  see
• 27:34
  how
• 27:34
  high
• 27:34
  it
• 27:35
  is.
• 27:35
  That's
• 27:35
  kind
• 27:35
  of
• 27:35
  where
• 27:36
  my
• 27:36
  head
• 27:36
  is
• 27:36
  on
• 27:36
  this
• 27:36
  one,
• 27:37
  Jen.
• 27:37
  I'm
• 27:37
  not,
• 27:37
  I'm
• 27:38
  not
• 27:38
  sure
• 27:38
  either.
• 27:38
  And
• 27:38
  from
• 27:39
  the
• 27:39
  people
• 27:39
  I
• 27:39
  talk
• 27:39
  to,
• 27:40
  people
• 27:40
  love
• 27:40
  him
• 27:40
  too.
• 27:41
  People
• 27:41
  that
• 27:41
  have
• 27:41
  worked
• 27:42
  with
• 27:42
  him
• 27:42
  love
• 27:42
  him.
• 27:42
  They
• 27:42
  think
• 27:43
  that
• 27:43
  he's
• 27:43
  the
• 27:44
  single
• 27:44
  best
• 27:44
  retail
• 27:45
  operator
• 27:46
  merchant
• 27:46
  they've
• 27:46
  ever
• 27:47
  seen.
• 27:47
  And
• 27:47
  so,
• 27:48
  so
• 27:49
  I
• 27:49
  give
• 27:49
  him
• 27:49
  a
• 27:49
  lot
• 27:49
  of
• 27:49
  credit.
• 27:50
  But,
• 27:50
  you
• 27:50
  know,
• 27:50
  hopefully,
• 27:51
  you
• 27:51
  know,
• 27:51
  hopefully
• 27:52
  he
• 27:52
  is,
• 27:52
  he's
• 27:53
  got
• 27:53
  a
• 27:53
  plan
• 27:53
  and
• 27:53
  he's
• 27:53
  going
• 27:53
  to
• 27:53
  execute
• 27:54
  on
• 27:54
  it.
• 27:54
  And
• 27:54
  he's,
• 27:54
  it's
• 27:55
  funny
• 27:55
  because
• 27:55
  actually
• 27:56
  between
• 27:57
  when
• 27:57
  I
• 27:57
  put
• 27:57
  my
• 27:57
  thoughts
• 27:58
  together
• 27:58
  for
• 27:58
  this
• 27:58
  headline
• 27:59
  and
• 27:59
  you
• 27:59
  and
• 27:59
  I
• 27:59
  are
• 27:59
  recording
• 28:00
  this,
• 28:00
  I
• 28:00
  actually
• 28:00
  saw
• 28:00
  him
• 28:01
  out
• 28:01
  on
• 28:01
  social
• 28:01
  media
• 28:01
  talking
• 28:02
  about
• 28:02
  his,
• 28:03
  you
• 28:03
  know,
• 28:03
  I
• 28:03
  think
• 28:03
  his
• 28:03
  5F
• 28:04
  plan
• 28:04
  to
• 28:05
  get
• 28:05
  Kroger
• 28:05
  where
• 28:06
  it
• 28:06
  needs
• 28:06
  to
• 28:06
  be.
• 28:07
  So
• 28:07
  hopefully
• 28:07
  you
• 28:07
  can
• 28:07
  do
• 28:08
  it.
• 28:08
  All
• 28:08
  right,
• 28:08
  let's
• 28:09
  welcome
• 28:09
  Rita
• 28:10
  onto
• 28:10
  today's
• 28:11
  show.
• 28:19
  Joining
• 28:19
  us
• 28:19
  for
• 28:20
  today's
• 28:20
  five
• 28:20
  insightful
• 28:21
  minute
• 28:21
  segment
• 28:22
  is
• 28:22
  Rita
• 28:22
  Karbage.
• 28:23
  Rita
• 28:23
  is
• 28:23
  the
• 28:24
  Chief
• 28:24
  Strategy
• 28:25
  officer
• 28:25
  at
• 28:25
  the
• 28:26
  Rolla
• 28:26
  Group,
• 28:26
  as
• 28:26
  I
• 28:26
  know
• 28:27
  many
• 28:27
  Omnitalk
• 28:28
  fans
• 28:28
  and
• 28:28
  listeners
• 28:29
  are
• 28:29
  already
• 28:29
  aware.
• 28:30
  And
• 28:30
  she
• 28:30
  is
• 28:30
  here
• 28:30
  to
• 28:31
  talk
• 28:31
  with
• 28:31
  us
• 28:31
  about
• 28:31
  the
• 28:31
  current
• 28:32
  state
• 28:32
  and
• 28:32
  the
• 28:32
  evolving
• 28:33
  economics
• 28:34
  of
• 28:34
  online
• 28:34
  grocery
• 28:35
  and
• 28:35
  what
• 28:35
  it
• 28:35
  really
• 28:35
  takes
• 28:36
  to
• 28:36
  make
• 28:36
  the
• 28:36
  model
• 28:36
  work
• 28:37
  in
• 28:37
  the
• 28:37
  long
• 28:37
  term.
• 28:38
  Rita,
• 28:38
  let's
• 28:39
  get
• 28:39
  you
• 28:39
  started
• 28:39
  off
• 28:39
  with
• 28:40
  this
• 28:40
  question.
• 28:40
  Online
• 28:41
  grocery,
• 28:41
  I
• 28:42
  mean,
• 28:42
  I've
• 28:42
  heard
• 28:42
  it
• 28:42
  a
• 28:43
  lot.
• 28:43
  It's
• 28:43
  been
• 28:43
  called
• 28:43
  structurally
• 28:44
  unprofitable
• 28:45
  for
• 28:45
  years
• 28:45
  now.
• 28:46
  But
• 28:46
  what
• 28:46
  has
• 28:46
  actually
• 28:47
  changed
• 28:47
  of
• 28:47
  late
• 28:48
  and
• 28:48
  what
• 28:48
  still
• 28:49
  does
• 28:49
  need
• 28:49
  to
• 28:50
  change
• 28:50
  for
• 28:50
  the
• 28:50
  math
• 28:50
  to
• 28:51
  actually
• 28:51
  work?
• 28:51
  Yeah,
• 28:52
  that
• 28:52
  label
• 28:52
  was
• 28:52
  real
• 28:53
  painful,
• 28:53
  but
• 28:53
  real.
• 28:54
  We're
• 28:55
  talking
• 28:55
  about
• 28:55
  small
• 28:55
  baskets,
• 28:56
  manual
• 28:56
  store
• 28:57
  picking,
• 28:57
  inefficient
• 28:58
  last
• 28:58
  mile.
• 28:58
  And
• 28:59
  that
• 28:59
  meant
• 28:59
  grocers
• 28:59
  were
• 28:59
  losing
• 29:00
  somewhere
• 29:00
  between
• 29:00
  five
• 29:01
  and
• 29:01
  ten
• 29:01
  dollars
• 29:01
  on
• 29:01
  every
• 29:02
  order.
• 29:02
  Nobody
• 29:02
  was
• 29:02
  wants
• 29:03
  a
• 29:03
  business
• 29:03
  like
• 29:03
  that.
• 29:04
  The
• 29:04
  operators
• 29:04
  really
• 29:05
  making
• 29:05
  it
• 29:05
  work
• 29:06
  today
• 29:06
  are
• 29:06
  the
• 29:06
  ones
• 29:07
  who
• 29:07
  have
• 29:07
  shifted
• 29:07
  to
• 29:08
  a
• 29:08
  full
• 29:08
  basket,
• 29:09
  really
• 29:09
  delivering
• 29:10
  a
• 29:10
  weekly
• 29:10
  shop
• 29:11
  at
• 29:11
  over
• 29:11
  $100
• 29:12
  as
• 29:12
  an
• 29:12
  average
• 29:13
  basket.
• 29:13
  And
• 29:13
  they've
• 29:13
  rebuilt
• 29:14
  their
• 29:14
  whole
• 29:14
  infrastructure
• 29:15
  around
• 29:15
  online.
• 29:16
  So
• 29:16
  they've
• 29:16
  rebuilt
• 29:17
  compact,
• 29:17
  high
• 29:18
  throughput
• 29:18
  fulfillment
• 29:19
  centers
• 29:19
  with
• 29:19
  the
• 29:20
  right
• 29:20
  level
• 29:20
  of
• 29:20
  automation.
• 29:21
  We're
• 29:21
  talking
• 29:21
  about
• 29:22
  500
• 29:22
  to
• 29:22
  100,000
• 29:23
  square
• 29:24
  ft
• 29:25
  that
• 29:26
  are
• 29:26
  close
• 29:26
  to
• 29:26
  where
• 29:26
  the
• 29:27
  customers
• 29:27
  are
• 29:27
  with
• 29:28
  concentrated
• 29:28
  demand
• 29:29
  and
• 29:29
  not
• 29:29
  these
• 29:29
  Oversized
• 29:30
  monuments
• 29:30
  that
• 29:31
  we
• 29:31
  saw
• 29:31
  in
• 29:31
  the
• 29:31
  early
• 29:32
  days.
• 29:32
  These
• 29:32
  are
• 29:33
  really
• 29:33
  the
• 29:33
  winners
• 29:33
  who
• 29:34
  have
• 29:34
  changed
• 29:35
  this
• 29:35
  discipline
• 29:35
  and
• 29:36
  stopped
• 29:36
  promising
• 29:37
  everything
• 29:37
  everywhere
• 29:38
  for
• 29:38
  free
• 29:38
  to
• 29:38
  their
• 29:38
  customers
• 29:39
  and
• 29:39
  started
• 29:39
  to
• 29:40
  rebuild
• 29:41
  their
• 29:41
  networks
• 29:42
  around
• 29:42
  something
• 29:43
  that
• 29:43
  really
• 29:43
  works
• 29:44
  both
• 29:44
  for
• 29:44
  the
• 29:44
  customer
• 29:45
  promise
• 29:45
  and
• 29:45
  the
• 29:46
  unit
• 29:46
  economics.
• 29:47
  So
• 29:47
  Rita,
• 29:47
  I'm
• 29:47
  curious
• 29:47
  because,
• 29:48
  you
• 29:48
  know,
• 29:48
  we've
• 29:48
  been
• 29:48
  seeing
• 29:49
  same
• 29:49
  day
• 29:49
  grocery
• 29:49
  delivery,
• 29:50
  particularly
• 29:50
  over
• 29:50
  here
• 29:50
  in
• 29:50
  the
• 29:50
  States.
• 29:51
  I
• 29:51
  think
• 29:51
  it's
• 29:51
  even
• 29:51
  more
• 29:51
  so
• 29:52
  in
• 29:52
  Europe.
• 29:52
  It's,
• 29:52
  it's
• 29:53
  quickly
• 29:53
  becoming
• 29:54
  the
• 29:54
  default
• 29:54
  grocery
• 29:55
  expectation.
• 29:55
  And
• 29:56
  I
• 29:56
  can
• 29:56
  think
• 29:56
  back
• 29:56
  to
• 29:56
  in
• 29:56
  the,
• 29:57
  just
• 29:57
  in
• 29:57
  the
• 29:57
  past
• 29:57
  month
• 29:58
  alone,
• 29:58
  we've
• 29:59
  seen
• 29:59
  big
• 29:59
  announcements
• 30:00
  from
• 30:00
  Walmart
• 30:00
  and
• 30:01
  Amazon
• 30:01
  to
• 30:02
  that
• 30:02
  end.
• 30:02
  And
• 30:02
  they're
• 30:03
  doing
• 30:03
  it
• 30:03
  by
• 30:03
  way
• 30:03
  of,
• 30:03
  quote
• 30:04
  unquote,
• 30:04
  the
• 30:04
  dark
• 30:04
  store
• 30:05
  concept,
• 30:05
  which
• 30:05
  is
• 30:06
  the
• 30:06
  fulfillment
• 30:06
  center
• 30:07
  that
• 30:07
  is,
• 30:08
  you
• 30:08
  know,
• 30:08
  close
• 30:08
  to
• 30:08
  the
• 30:09
  consumer
• 30:09
  locally,
• 30:10
  where
• 30:10
  the,
• 30:10
  where
• 30:10
  they
• 30:10
  know
• 30:11
  the
• 30:11
  demand
• 30:11
  is
• 30:11
  going
• 30:11
  to
• 30:12
  be.
• 30:12
  And
• 30:12
  to
• 30:13
  me,
• 30:13
  you
• 30:13
  all
• 30:14
  at
• 30:14
  Valak
• 30:15
  and
• 30:15
  Roelik
• 30:15
  are
• 30:15
  the
• 30:15
  proof
• 30:16
  point
• 30:16
  that
• 30:16
  that
• 30:16
  model
• 30:17
  actually
• 30:17
  works.
• 30:18
  So,
• 30:18
  so
• 30:18
  how
• 30:18
  do
• 30:19
  you,
• 30:19
  how
• 30:20
  do
• 30:20
  you
• 30:20
  think
• 30:20
  about
• 30:20
  that?
• 30:20
  Is
• 30:21
  that
• 30:21
  a
• 30:21
  requirement,
• 30:21
  the
• 30:22
  dark
• 30:22
  store
• 30:22
  approach,
• 30:22
  Is
• 30:22
  that
• 30:23
  a
• 30:23
  requirement
• 30:23
  to
• 30:23
  making
• 30:23
  this
• 30:24
  model
• 30:24
  work
• 30:24
  in
• 30:24
  the
• 30:24
  long
• 30:25
  term
• 30:25
  to
• 30:25
  get
• 30:25
  to
• 30:25
  same
• 30:25
  day?
• 30:26
  I'm
• 30:27
  a
• 30:27
  firm
• 30:27
  believer
• 30:27
  in
• 30:28
  same
• 30:28
  day.
• 30:28
  For
• 30:28
  a
• 30:28
  long
• 30:29
  time
• 30:29
  people
• 30:29
  said
• 30:30
  customers
• 30:30
  don't
• 30:31
  necessarily
• 30:31
  care
• 30:31
  about
• 30:31
  same
• 30:32
  day,
• 30:32
  but
• 30:32
  they
• 30:32
  actually
• 30:32
  do
• 30:33
  and
• 30:34
  they
• 30:34
  want
• 30:34
  it
• 30:35
  as
• 30:35
  short
• 30:35
  as
• 30:36
  three
• 30:36
  hours
• 30:36
  or
• 30:36
  even
• 30:36
  30
• 30:37
  minutes
• 30:37
  these
• 30:37
  days
• 30:37
  in
• 30:38
  the
• 30:38
  U.S.
• 30:39
  it
• 30:40
  can
• 30:40
  be
• 30:40
  profitable.
• 30:40
  As
• 30:41
  you
• 30:41
  said,
• 30:41
  you're
• 30:42
  thinking
• 30:42
  about
• 30:43
  density
• 30:43
  and
• 30:44
  demand.
• 30:44
  So
• 30:45
  really
• 30:45
  building
• 30:45
  those
• 30:46
  sites
• 30:46
  very,
• 30:47
  very
• 30:47
  efficiently
• 30:48
  around
• 30:48
  where
• 30:49
  the
• 30:49
  customers
• 30:49
  are
• 30:50
  and
• 30:51
  automating
• 30:51
  everything
• 30:52
  from
• 30:52
  picking
• 30:53
  to
• 30:53
  labor
• 30:53
  management
• 30:54
  to
• 30:55
  how
• 30:55
  the
• 30:56
  route
• 30:56
  is
• 30:56
  distributed
• 30:57
  for
• 30:57
  the
• 30:57
  last
• 30:58
  mile.
• 30:58
  And
• 30:59
  it
• 30:59
  can
• 30:59
  really
• 30:59
  work.
• 30:59
  The
• 31:00
  promise
• 31:00
  itself
• 31:00
  isn't
• 31:01
  the
• 31:01
  problem,
• 31:01
  it's
• 31:01
  how
• 31:01
  you
• 31:02
  execute
• 31:02
  it.
• 31:03
  Yeah.
• 31:03
  And
• 31:03
  to
• 31:04
  get
• 31:04
  the
• 31:04
  efficiency
• 31:04
  of
• 31:04
  same
• 31:04
  day
• 31:05
  right,
• 31:05
  they
• 31:05
  don't
• 31:05
  need
• 31:05
  to
• 31:05
  be
• 31:05
  necessarily
• 31:06
  located
• 31:07
  in
• 31:07
  the
• 31:07
  store,
• 31:07
  which
• 31:08
  is
• 31:08
  where
• 31:08
  the
• 31:08
  industry
• 31:09
  at
• 31:09
  least
• 31:09
  over
• 31:09
  here
• 31:10
  was
• 31:10
  trying
• 31:10
  to
• 31:10
  go
• 31:11
  initially.
• 31:11
  Because
• 31:11
  you
• 31:11
  guys
• 31:12
  don't
• 31:12
  have
• 31:12
  stores,
• 31:13
  you
• 31:13
  know,
• 31:13
  at
• 31:13
  the
• 31:13
  roll
• 31:13
  it
• 31:14
  group
• 31:14
  and
• 31:14
  you're
• 31:14
  doing
• 31:14
  it
• 31:14
  successfully.
• 31:16
  Absolutely.
• 31:16
  We
• 31:16
  have
• 31:17
  12
• 31:17
  different
• 31:18
  fulfillment
• 31:18
  centers.
• 31:19
  We
• 31:19
  don't
• 31:19
  have
• 31:19
  any
• 31:20
  physical
• 31:20
  stores.
• 31:21
  We've
• 31:21
  really
• 31:22
  built
• 31:22
  the
• 31:23
  model
• 31:23
  around
• 31:23
  online.
• 31:24
  And
• 31:24
  this
• 31:24
  is
• 31:25
  where
• 31:25
  the
• 31:25
  grocers
• 31:25
  who
• 31:26
  win
• 31:26
  will
• 31:26
  do
• 31:26
  it.
• 31:27
  It's
• 31:27
  about
• 31:27
  really
• 31:28
  building
• 31:28
  the
• 31:28
  model
• 31:29
  around
• 31:29
  delivery
• 31:30
  and
• 31:30
  not
• 31:30
  trying
• 31:31
  to
• 31:31
  repurpose
• 31:31
  your
• 31:32
  infrastructure
• 31:32
  from
• 31:33
  the
• 31:33
  store
• 31:34
  to
• 31:34
  deliver
• 31:34
  online.
• 31:35
  So
• 31:35
  let's
• 31:35
  roll
• 31:36
  it
• 31:36
  back
• 31:36
  a
• 31:36
  little
• 31:36
  bit.
• 31:37
  Let's
• 31:37
  talk
• 31:37
  about
• 31:37
  store
• 31:38
  based
• 31:38
  picking.
• 31:38
  Does
• 31:39
  that
• 31:39
  model
• 31:39
  still
• 31:39
  make
• 31:40
  sense
• 31:40
  in
• 31:40
  certain
• 31:41
  instances?
• 31:42
  And
• 31:42
  how
• 31:42
  do
• 31:42
  you
• 31:42
  decide
• 31:43
  when
• 31:43
  you
• 31:44
  need
• 31:44
  to
• 31:44
  go
• 31:44
  away
• 31:44
  from
• 31:45
  it
• 31:45
  and
• 31:45
  create
• 31:45
  a
• 31:45
  dedicated
• 31:46
  fulfillment
• 31:46
  center
• 31:46
  like
• 31:47
  we
• 31:47
  were
• 31:47
  just
• 31:47
  discussing?
• 31:48
  I
• 31:48
  think
• 31:48
  there's
• 31:48
  still
• 31:48
  a
• 31:49
  case
• 31:49
  for
• 31:49
  store
• 31:49
  based
• 31:49
  picking.
• 31:50
  When
• 31:50
  you're
• 31:50
  talking
• 31:51
  about
• 31:51
  an
• 31:52
  online
• 31:52
  penetration
• 31:53
  that's
• 31:53
  still
• 31:53
  slow.
• 31:54
  When
• 31:54
  you
• 31:54
  have
• 31:55
  good
• 31:55
  store
• 31:55
  coverage,
• 31:56
  you
• 31:56
  have
• 31:56
  spare
• 31:56
  capacity
• 31:57
  in
• 31:57
  that
• 31:57
  store
• 31:58
  and
• 31:58
  you're
• 31:58
  promising
• 31:59
  next
• 31:59
  day
• 31:59
  delivery
• 32:00
  or
• 32:00
  delivery
• 32:01
  in
• 32:01
  8,
• 32:01
  10
• 32:01
  hours.
• 32:02
  We're
• 32:02
  using
• 32:03
  that
• 32:03
  store
• 32:03
  space
• 32:04
  and
• 32:04
  your
• 32:05
  staff
• 32:05
  and
• 32:05
  your
• 32:06
  stock
• 32:06
  can
• 32:07
  be
• 32:07
  really
• 32:07
  a
• 32:08
  low
• 32:08
  entry
• 32:08
  point
• 32:08
  to
• 32:09
  online.
• 32:10
  You
• 32:10
  start
• 32:10
  to
• 32:11
  need
• 32:11
  more
• 32:11
  capacity
• 32:12
  when
• 32:13
  you're
• 32:14
  exceeding
• 32:14
  about
• 32:14
  300
• 32:15
  orders
• 32:15
  per
• 32:15
  day.
• 32:16
  When
• 32:17
  you're
• 32:17
  hitting
• 32:17
  about
• 32:17
  500,
• 32:18
  you
• 32:18
  have
• 32:18
  to
• 32:18
  start
• 32:19
  thinking
• 32:19
  about
• 32:19
  MFCs
• 32:20
  because
• 32:20
  what
• 32:20
  happens
• 32:20
  is
• 32:21
  your
• 32:21
  physical
• 32:22
  shoppers
• 32:22
  start
• 32:23
  to
• 32:23
  compete
• 32:23
  with
• 32:23
  your
• 32:23
  pickers
• 32:24
  and
• 32:24
  that's
• 32:24
  about
• 32:24
  experience
• 32:25
  for
• 32:25
  everyone.
• 32:25
  The
• 32:26
  numbers
• 32:26
  start
• 32:26
  to
• 32:27
  really
• 32:27
  make
• 32:27
  sense
• 32:28
  when
• 32:28
  you
• 32:28
  go
• 32:28
  over
• 32:28
  500
• 32:29
  and
• 32:29
  that's
• 32:30
  when
• 32:30
  you
• 32:31
  can
• 32:31
  really
• 32:31
  improve
• 32:31
  your
• 32:32
  UPH.
• 32:32
  You
• 32:32
  can
• 32:33
  really,
• 32:33
  really
• 32:34
  reduce
• 32:35
  your
• 32:35
  picking
• 32:35
  labor
• 32:36
  hours.
• 32:36
  You
• 32:36
  can
• 32:37
  significantly
• 32:38
  improve
• 32:38
  your
• 32:38
  cost
• 32:38
  per
• 32:39
  order
• 32:39
  as
• 32:39
  well.
• 32:40
  Rita,
• 32:41
  is
• 32:41
  it
• 32:41
  all
• 32:41
  about
• 32:41
  order
• 32:41
  volume
• 32:42
  too?
• 32:42
  Or
• 32:42
  does
• 32:42
  the
• 32:43
  control
• 32:43
  of
• 32:43
  the
• 32:43
  customer
• 32:44
  journey
• 32:44
  also
• 32:44
  factor
• 32:45
  into
• 32:45
  when
• 32:45
  you
• 32:45
  think
• 32:46
  you
• 32:46
  need
• 32:46
  to
• 32:46
  kind
• 32:46
  of
• 32:47
  unplug
• 32:47
  from
• 32:48
  the
• 32:48
  third
• 32:48
  party
• 32:49
  platforms
• 32:49
  too?
• 32:50
  The
• 32:50
  way
• 32:50
  that
• 32:50
  we've
• 32:50
  thought
• 32:51
  about
• 32:51
  it
• 32:51
  at
• 32:51
  Rolik
• 32:52
  Group
• 32:52
  is
• 32:52
  we've
• 32:53
  built
• 32:53
  everything
• 32:53
  around
• 32:54
  the
• 32:55
  customer
• 32:55
  proposition
• 32:56
  and
• 32:56
  this
• 32:56
  is
• 32:56
  what
• 32:56
  drives
• 32:57
  the
• 32:57
  service
• 32:58
  that
• 32:58
  we're
• 32:58
  creating
• 32:58
  at
• 32:58
  Veloc,
• 32:59
  right?
• 32:59
  If
• 33:00
  we're
• 33:00
  promising
• 33:00
  the
• 33:00
  customer
• 33:01
  same
• 33:01
  day,
• 33:02
  we
• 33:02
  need
• 33:02
  to
• 33:02
  build
• 33:03
  an
• 33:03
  infrastructure
• 33:03
  that
• 33:04
  delivers
• 33:04
  on
• 33:04
  same
• 33:04
  day.
• 33:05
  If
• 33:06
  you're
• 33:06
  a
• 33:07
  physical
• 33:07
  grocery
• 33:08
  store,
• 33:08
  you
• 33:08
  need
• 33:08
  to
• 33:09
  be
• 33:09
  thinking
• 33:09
  about
• 33:09
  the
• 33:09
  in
• 33:10
  store
• 33:10
  experience
• 33:10
  for
• 33:10
  your
• 33:11
  customer
• 33:11
  just
• 33:11
  as
• 33:12
  well
• 33:12
  as
• 33:12
  the
• 33:12
  online
• 33:12
  experience
• 33:13
  for
• 33:13
  those
• 33:13
  customers.
• 33:14
  If
• 33:14
  you
• 33:15
  want
• 33:15
  to
• 33:15
  win
• 33:15
  in
• 33:15
  the
• 33:16
  future,
• 33:16
  those
• 33:16
  channels
• 33:17
  have
• 33:17
  to
• 33:17
  work
• 33:17
  side
• 33:17
  by
• 33:18
  side
• 33:18
  and
• 33:18
  not
• 33:18
  in
• 33:18
  silos.
• 33:19
  You
• 33:19
  have
• 33:20
  to
• 33:20
  think
• 33:20
  about
• 33:20
  the
• 33:20
  entire
• 33:20
  customer
• 33:21
  journey
• 33:22
  because
• 33:23
  your
• 33:24
  omnichannel
• 33:24
  has
• 33:25
  to
• 33:25
  be,
• 33:25
  you
• 33:25
  know,
• 33:25
  one
• 33:25
  operating
• 33:26
  system
• 33:26
  and
• 33:26
  they
• 33:27
  can't
• 33:27
  compete.
• 33:27
  The
• 33:28
  minute
• 33:28
  they
• 33:28
  start
• 33:28
  competing,
• 33:29
  you're
• 33:29
  losing
• 33:29
  the
• 33:29
  customer
• 33:30
  both
• 33:30
  in
• 33:30
  store
• 33:30
  and
• 33:30
  online.
• 33:31
  All
• 33:31
  right,
• 33:31
  well,
• 33:32
  let's
• 33:32
  get
• 33:32
  you
• 33:32
  out
• 33:32
  of
• 33:32
  here
• 33:32
  on
• 33:32
  this
• 33:32
  then.
• 33:33
  I'm
• 33:33
  curious,
• 33:33
  what
• 33:33
  do
• 33:33
  you
• 33:34
  think
• 33:34
  is
• 33:34
  going
• 33:34
  to
• 33:34
  define
• 33:35
  the
• 33:35
  winners
• 33:36
  in
• 33:36
  online
• 33:36
  grocery
• 33:37
  over
• 33:37
  the
• 33:37
  next
• 33:38
  decade?
• 33:38
  Chris,
• 33:39
  Online
• 33:39
  grocery
• 33:39
  is
• 33:40
  not
• 33:40
  going
• 33:40
  away.
• 33:40
  You
• 33:41
  know,
• 33:41
  by
• 33:41
  2030
• 33:42
  it's
• 33:42
  going
• 33:42
  to
• 33:43
  make
• 33:43
  up
• 33:43
  30%
• 33:44
  of
• 33:44
  all
• 33:44
  grocery
• 33:45
  and
• 33:45
  that's
• 33:45
  not
• 33:45
  a
• 33:45
  small
• 33:46
  number.
• 33:46
  So
• 33:46
  we
• 33:46
  need
• 33:46
  to
• 33:46
  really
• 33:47
  start
• 33:47
  thinking
• 33:47
  as
• 33:47
  omnichannel
• 33:48
  as
• 33:48
  one
• 33:49
  operating
• 33:49
  system
• 33:49
  and
• 33:50
  not
• 33:50
  three
• 33:50
  silos.
• 33:51
  You
• 33:51
  know,
• 33:51
  shoppers
• 33:52
  are
• 33:52
  already
• 33:52
  mixing
• 33:53
  online
• 33:53
  within
• 33:53
  store.
• 33:54
  So
• 33:55
  winners
• 33:55
  really
• 33:56
  have
• 33:56
  to
• 33:56
  think
• 33:56
  about
• 33:56
  that
• 33:56
  entire
• 33:57
  customer
• 33:58
  experience
• 33:58
  and
• 33:59
  and
• 33:59
  start
• 33:59
  optimizing
• 34:00
  for
• 34:00
  both.
• 34:01
  Everyone's
• 34:01
  talking
• 34:02
  about
• 34:02
  AI
• 34:02
  these
• 34:02
  days,
• 34:03
  right?
• 34:03
  We've
• 34:04
  talked
• 34:04
  about
• 34:04
  fulfillment
• 34:05
  centers
• 34:06
  and
• 34:06
  automation
• 34:06
  for
• 34:07
  years.
• 34:07
  But
• 34:08
  what
• 34:08
  we
• 34:08
  need
• 34:08
  to
• 34:09
  think
• 34:09
  about
• 34:09
  right
• 34:09
  now
• 34:09
  is
• 34:10
  how
• 34:10
  all
• 34:11
  of
• 34:11
  those
• 34:11
  systems
• 34:12
  interact
• 34:12
  together.
• 34:13
  So
• 34:13
  from
• 34:14
  demand
• 34:14
  planning
• 34:15
  to
• 34:15
  replenishment
• 34:16
  to
• 34:16
  labor
• 34:16
  planning
• 34:17
  to
• 34:17
  routing
• 34:18
  to
• 34:18
  robotic
• 34:19
  picking
• 34:20
  to
• 34:20
  price
• 34:21
  and
• 34:21
  promo
• 34:21
  optimization
• 34:23
  to
• 34:24
  the
• 34:24
  last
• 34:24
  mile
• 34:24
  and
• 34:25
  the
• 34:25
  routing,
• 34:25
  all
• 34:26
  of
• 34:26
  those
• 34:26
  have
• 34:26
  to
• 34:26
  play
• 34:27
  together
• 34:27
  so
• 34:27
  that
• 34:28
  you're
• 34:28
  delivering
• 34:28
  on
• 34:28
  your
• 34:28
  promise.
• 34:29
  And
• 34:29
  if
• 34:29
  that
• 34:29
  promise
• 34:30
  is
• 34:30
  same
• 34:31
  day,
• 34:31
  then
• 34:31
  that's
• 34:32
  what
• 34:32
  you're
• 34:32
  optimizing
• 34:32
  for.
• 34:34
  I
• 34:34
  think
• 34:34
  that
• 34:34
  the
• 34:34
  winners
• 34:35
  really
• 34:35
  will
• 34:35
  have
• 34:36
  made
• 34:36
  clear
• 34:37
  choices
• 34:37
  on
• 34:38
  how
• 34:38
  they
• 34:39
  use
• 34:39
  their
• 34:39
  stores,
• 34:40
  where
• 34:40
  they
• 34:40
  add
• 34:40
  dark
• 34:41
  stores,
• 34:41
  where
• 34:41
  they
• 34:41
  build
• 34:42
  an
• 34:42
  FC
• 34:42
  and
• 34:42
  what
• 34:43
  that
• 34:43
  looks
• 34:43
  like.
• 34:44
  I
• 34:44
  think
• 34:44
  that's
• 34:44
  a
• 34:44
  great
• 34:44
  nugget
• 34:45
  to
• 34:45
  end
• 34:45
  on
• 34:45
  because
• 34:45
  you're
• 34:45
  saying
• 34:46
  there's
• 34:46
  the
• 34:46
  infrastructural
• 34:47
  question
• 34:47
  and
• 34:47
  then
• 34:47
  there's
• 34:47
  also
• 34:48
  the
• 34:48
  software
• 34:49
  side
• 34:49
  of
• 34:49
  this
• 34:49
  that
• 34:49
  is
• 34:49
  going
• 34:50
  to
• 34:50
  become
• 34:50
  even
• 34:50
  more
• 34:51
  important
• 34:51
  to
• 34:51
  make
• 34:51
  the
• 34:52
  model
• 34:52
  work.
• 34:52
  And
• 34:52
  it
• 34:53
  all
• 34:53
  comes
• 34:53
  back
• 34:53
  to
• 34:53
  what
• 34:54
  you
• 34:54
  said
• 34:54
  at
• 34:54
  the
• 34:55
  throughout
• 34:55
  this
• 34:55
  discussion,
• 34:56
  which
• 34:56
  is
• 34:57
  you
• 34:57
  have
• 34:57
  to
• 34:57
  build
• 34:57
  the
• 34:58
  model
• 34:58
  that
• 34:58
  meets
• 34:59
  the
• 34:59
  demand
• 34:59
  not
• 35:00
  of
• 35:00
  just
• 35:00
  of
• 35:00
  your
• 35:00
  customer
• 35:01
  today,
• 35:01
  but
• 35:01
  of
• 35:01
  where
• 35:02
  your
• 35:02
  customer
• 35:02
  is
• 35:02
  going
• 35:02
  in
• 35:03
  the
• 35:03
  future.
• 35:03
  So
• 35:04
  thank
• 35:04
  you
• 35:04
  so
• 35:04
  much,
• 35:05
  Rita.
• 35:05
  That
• 35:05
  was
• 35:05
  excellent.
• 35:06
  Thank
• 35:06
  you
• 35:06
  so
• 35:06
  much
• 35:06
  for
• 35:07
  having
• 35:07
  me.
• 35:07
  Chris.
• 35:12
  Number
• 35:13
  four
• 35:13
  is
• 35:13
  brought
• 35:13
  to
• 35:13
  you
• 35:14
  by
• 35:14
  Ocampo
• 35:14
  Capital.
• 35:15
  Ocampo
• 35:15
  Capital
• 35:15
  is
• 35:16
  a
• 35:16
  venture
• 35:16
  capital
• 35:16
  firm
• 35:17
  founded
• 35:17
  by
• 35:17
  retail
• 35:18
  executives
• 35:18
  with
• 35:18
  the
• 35:19
  aim
• 35:19
  of
• 35:19
  helping
• 35:19
  early
• 35:20
  stage
• 35:20
  consumer
• 35:20
  businesses
• 35:21
  succeed
• 35:22
  through
• 35:22
  investment
• 35:22
  and
• 35:23
  operational
• 35:23
  support.
• 35:24
  Learn
• 35:24
  more@ocampocapital.com
• 35:28
  all
• 35:28
  right,
• 35:28
  headline
• 35:28
  number
• 35:29
  four.
• 35:29
  I
• 35:30
  can't
• 35:30
  wait
• 35:30
  to
• 35:30
  hear
• 35:30
  your
• 35:30
  thoughts
• 35:31
  on
• 35:31
  this,
• 35:31
  Chris.
• 35:32
  Bed,
• 35:32
  Bath
• 35:33
  and
• 35:33
  Beyond
• 35:33
  has
• 35:33
  launched
• 35:34
  its
• 35:34
  legendary
• 35:35
  Coupon
• 35:35
  Hunt,
• 35:37
  a
• 35:37
  21
• 35:38
  day
• 35:38
  nationwide
• 35:39
  event
• 35:39
  running
• 35:39
  June
• 35:40
  22
• 35:40
  through
• 35:41
  July
• 35:41
  13,
• 35:42
  inviting
• 35:43
  customers
• 35:43
  to
• 35:43
  dig
• 35:44
  out
• 35:44
  their
• 35:44
  old
• 35:45
  iconic
• 35:45
  blue
• 35:46
  20
• 35:47
  off
• 35:47
  coupons.
• 35:48
  According
• 35:48
  to
• 35:49
  Retail
• 35:49
  Dive,
• 35:49
  customers
• 35:50
  can
• 35:50
  bring
• 35:50
  any
• 35:51
  old
• 35:51
  Bed,
• 35:52
  Bath
• 35:52
  and
• 35:52
  Beyond
• 35:52
  coupon
• 35:53
  to
• 35:53
  participating
• 35:53
  Bed,
• 35:54
  Bath
• 35:54
  and
• 35:54
  Beyond
• 35:55
  and
• 35:55
  the
• 35:55
  Container
• 35:56
  Store
• 35:56
  and
• 35:57
  Kirkland's
• 35:58
  Home
• 35:58
  locations
• 35:58
  nationwide.
• 36:00
  And
• 36:00
  each
• 36:00
  coupon
• 36:01
  brought
• 36:01
  in
• 36:02
  serves
• 36:02
  as
• 36:02
  a
• 36:02
  sweepstakes
• 36:03
  entry
• 36:03
  for
• 36:04
  a
• 36:04
  grand
• 36:04
  prize
• 36:04
  of
• 36:05
  $100,000
• 36:07
  everything
• 36:07
  home
• 36:07
  refresh
• 36:09
  using
• 36:09
  products
• 36:10
  from
• 36:11
  across
• 36:11
  the
• 36:12
  Bed,
• 36:12
  Bath
• 36:12
  and
• 36:12
  Beyond
• 36:13
  Inc.
• 36:13
  Family
• 36:13
  of
• 36:14
  brands.
• 36:15
  Okay,
• 36:15
  so
• 36:15
  Chris,
• 36:16
  this
• 36:16
  is
• 36:16
  also
• 36:17
  the
• 36:17
  A
• 36:17
  and
• 36:17
  M
• 36:18
  put
• 36:18
  you
• 36:18
  on
• 36:18
  the
• 36:18
  spot
• 36:18
  question
• 36:19
  of
• 36:19
  the
• 36:19
  week.
• 36:20
  So
• 36:20
  glad
• 36:20
  A
• 36:20
  and
• 36:20
  M
• 36:21
  chose
• 36:21
  you
• 36:21
  instead
• 36:21
  of
• 36:22
  me
• 36:22
  this
• 36:22
  time.
• 36:22
  This
• 36:22
  is
• 36:22
  fun.
• 36:23
  Yeah.
• 36:24
  So
• 36:24
  here
• 36:24
  it
• 36:24
  is.
• 36:25
  Do
• 36:25
  you
• 36:25
  see
• 36:25
  this
• 36:26
  coupon
• 36:26
  sweepstakes
• 36:27
  approach
• 36:27
  as
• 36:28
  a
• 36:28
  clever
• 36:28
  way
• 36:29
  to
• 36:29
  rebuild
• 36:29
  loyalty?
• 36:30
  Or
• 36:30
  does
• 36:30
  it
• 36:30
  risk
• 36:31
  training
• 36:31
  customers
• 36:32
  to
• 36:32
  expect
• 36:33
  gimmicks
• 36:33
  instead
• 36:34
  of
• 36:34
  long
• 36:34
  term
• 36:34
  value?
• 36:36
  Oh
• 36:36
  man,
• 36:36
  I
• 36:36
  don't
• 36:37
  know
• 36:37
  what
• 36:37
  this
• 36:37
  trains
• 36:37
  customers
• 36:38
  to
• 36:38
  expect
• 36:38
  because
• 36:38
  on
• 36:39
  the,
• 36:39
  on
• 36:39
  the
• 36:39
  gimmick
• 36:40
  scale,
• 36:40
  if,
• 36:40
  if
• 36:41
  I
• 36:41
  was
• 36:41
  to
• 36:41
  do
• 36:41
  a
• 36:41
  1
• 36:41
  to
• 36:42
  10
• 36:42
  gimmick
• 36:42
  scale,
• 36:43
  I'd
• 36:43
  give
• 36:43
  this
• 36:43
  like
• 36:43
  a
• 36:43
  99
• 36:44
  gen.
• 36:44
  That's
• 36:45
  how,
• 36:45
  that's
• 36:45
  how
• 36:45
  gimmicky
• 36:46
  I
• 36:46
  think
• 36:46
  this
• 36:46
  thing
• 36:46
  is.
• 36:47
  This
• 36:47
  is
• 36:47
  the
• 36:47
  most
• 36:47
  gimmicky
• 36:48
  promotion
• 36:48
  I
• 36:48
  think
• 36:48
  I've,
• 36:49
  I've
• 36:49
  can
• 36:49
  remember
• 36:50
  in
• 36:50
  quite
• 36:50
  some
• 36:51
  time.
• 36:51
  And
• 36:51
  aren't
• 36:52
  there
• 36:52
  only
• 36:52
  like,
• 36:52
  aren't
• 36:53
  there
• 36:53
  only
• 36:53
  like
• 36:53
  22
• 36:54
  bed,
• 36:54
  bath
• 36:54
  and
• 36:54
  beyond
• 36:55
  stores
• 36:55
  that
• 36:55
  are
• 36:55
  even
• 36:55
  open
• 36:56
  like
• 36:56
  that
• 36:56
  carry
• 36:57
  the
• 36:57
  Bed,
• 36:57
  Bath
• 36:57
  and
• 36:58
  Beyond
• 36:58
  name?
• 36:59
  So
• 36:59
  like,
• 36:59
  I
• 36:59
  don't
• 36:59
  even
• 36:59
  understand
• 37:00
  how
• 37:00
  this
• 37:00
  makes
• 37:01
  any
• 37:01
  hay
• 37:02
  whatsoever
• 37:03
  to
• 37:03
  begin
• 37:03
  with.
• 37:03
  And,
• 37:04
  and
• 37:04
  your
• 37:04
  hook
• 37:04
  is
• 37:05
  bringing
• 37:05
  in
• 37:05
  old
• 37:05
  expired
• 37:06
  coupons.
• 37:07
  I
• 37:07
  mean,
• 37:07
  I
• 37:08
  don't
• 37:08
  know
• 37:08
  about
• 37:08
  you,
• 37:08
  Jen,
• 37:08
  but
• 37:08
  I
• 37:08
  don't
• 37:09
  even
• 37:09
  miss
• 37:09
  Bed,
• 37:09
  Bath
• 37:10
  and
• 37:10
  Beyond
• 37:10
  and
• 37:10
  I
• 37:10
  definitely
• 37:11
  don't
• 37:11
  miss
• 37:11
  the
• 37:11
  coupons
• 37:12
  in
• 37:12
  my
• 37:12
  drunk
• 37:13
  drawer.
• 37:13
  Maybe
• 37:13
  some
• 37:13
  people
• 37:14
  do,
• 37:14
  but
• 37:15
  I
• 37:15
  think
• 37:15
  they're
• 37:16
  just
• 37:16
  doing
• 37:16
  this
• 37:16
  because
• 37:17
  they
• 37:17
  can.
• 37:18
  And
• 37:18
  I
• 37:18
  hope
• 37:18
  they're
• 37:18
  not
• 37:19
  resting
• 37:19
  on
• 37:19
  their
• 37:19
  laurels
• 37:20
  that
• 37:20
  this
• 37:20
  is
• 37:20
  gonna,
• 37:20
  or
• 37:21
  putting
• 37:21
  any
• 37:21
  big
• 37:21
  hopes
• 37:22
  on
• 37:22
  this
• 37:22
  because,
• 37:23
  because
• 37:23
  I
• 37:23
  just
• 37:23
  don't
• 37:24
  think
• 37:24
  it's
• 37:24
  gonna
• 37:24
  drive
• 37:24
  anything
• 37:25
  either.
• 37:25
  And
• 37:25
  which
• 37:26
  I'm
• 37:26
  guessing
• 37:26
  it's,
• 37:27
  I'm
• 37:27
  guessing
• 37:27
  they're
• 37:28
  not
• 37:28
  putting
• 37:28
  anything
• 37:28
  big
• 37:28
  into
• 37:29
  it
• 37:29
  because
• 37:29
  if
• 37:29
  the
• 37:29
  grand
• 37:29
  prize
• 37:30
  is
• 37:30
  a
• 37:30
  hundred
• 37:30
  thousand
• 37:30
  dollar
• 37:31
  home
• 37:32
  refresh,
• 37:32
  it
• 37:32
  feels
• 37:33
  like
• 37:33
  they're
• 37:33
  hedging
• 37:33
  their
• 37:34
  bets
• 37:34
  already
• 37:34
  in
• 37:34
  terms
• 37:34
  of
• 37:35
  the
• 37:35
  number
• 37:35
  of
• 37:35
  coupons
• 37:35
  that
• 37:36
  they,
• 37:36
  they
• 37:36
  think
• 37:36
  or
• 37:37
  are
• 37:37
  estimating
• 37:37
  they're
• 37:38
  gonna
• 37:38
  get
• 37:38
  back.
• 37:38
  You
• 37:39
  know,
• 37:39
  like
• 37:39
  they're,
• 37:40
  they're,
• 37:40
  they're
• 37:40
  kind
• 37:40
  of
• 37:40
  dipping
• 37:41
  their
• 37:41
  toe
• 37:41
  into
• 37:41
  this
• 37:42
  gimmicky
• 37:42
  promotion
• 37:43
  in
• 37:43
  and
• 37:43
  of
• 37:43
  itself
• 37:44
  too.
• 37:44
  But
• 37:44
  I
• 37:44
  don't
• 37:45
  know,
• 37:45
  Jen,
• 37:45
  do
• 37:45
  you
• 37:46
  agree
• 37:46
  with
• 37:46
  me
• 37:46
  or
• 37:46
  are
• 37:46
  you
• 37:46
  like,
• 37:47
  oh
• 37:47
  yeah,
• 37:47
  I've
• 37:48
  already
• 37:48
  gone
• 37:48
  through
• 37:48
  the,
• 37:49
  I've
• 37:49
  already
• 37:49
  gone
• 37:49
  through
• 37:49
  the
• 37:49
  junk.
• 37:50
  Jordan
• 37:50
  pulled
• 37:50
  them
• 37:50
  all
• 37:50
  out
• 37:51
  and
• 37:51
  I'm
• 37:51
  heading
• 37:51
  there
• 37:51
  this
• 37:51
  weekend.
• 37:52
  Chris,
• 37:52
  like,
• 37:52
  what's
• 37:53
  your
• 37:53
  take?
• 37:53
  I
• 37:54
  could
• 37:54
  not
• 37:54
  agree
• 37:55
  with
• 37:55
  you
• 37:55
  more,
• 37:55
  Chris.
• 37:57
  I
• 37:57
  think
• 37:57
  this
• 37:57
  is
• 37:57
  just
• 37:58
  a
• 37:58
  ploy
• 37:58
  for
• 37:58
  a
• 37:58
  little
• 37:58
  bit
• 37:59
  of
• 37:59
  buzz
• 37:59
  and
• 37:59
  attention,
• 38:00
  but
• 38:01
  I
• 38:01
  can't
• 38:01
  see
• 38:02
  a
• 38:02
  whole
• 38:02
  volume
• 38:02
  of
• 38:03
  people
• 38:03
  digging
• 38:03
  out
• 38:04
  old
• 38:04
  coupons
• 38:04
  to
• 38:05
  a
• 38:05
  store
• 38:05
  that
• 38:05
  they
• 38:05
  thought
• 38:05
  was
• 38:06
  shut
• 38:06
  down
• 38:06
  and
• 38:06
  never
• 38:07
  coming
• 38:07
  back
• 38:10
  again.
• 38:10
  Some
• 38:10
  people
• 38:10
  might
• 38:11
  have
• 38:11
  them.
• 38:11
  Those
• 38:11
  are
• 38:12
  the
• 38:12
  loyalists.
• 38:12
  But
• 38:12
  I
• 38:13
  would
• 38:13
  guess
• 38:13
  those
• 38:13
  loyalists
• 38:14
  already
• 38:14
  know
• 38:14
  about
• 38:14
  the.
• 38:15
  Maybe
• 38:15
  you
• 38:16
  say
• 38:16
  22
• 38:16
  stores
• 38:17
  that
• 38:17
  are
• 38:17
  still
• 38:17
  out
• 38:17
  there
• 38:17
  and
• 38:18
  they're
• 38:18
  still
• 38:18
  somehow
• 38:18
  shopping
• 38:19
  the
• 38:19
  brand.
• 38:20
  It
• 38:20
  reminds
• 38:21
  me
• 38:21
  of
• 38:21
  this,
• 38:21
  this
• 38:22
  crazy
• 38:22
  story
• 38:22
  I
• 38:22
  heard
• 38:23
  about
• 38:23
  this
• 38:23
  fourth
• 38:24
  of
• 38:24
  July.
• 38:24
  Jeep
• 38:25
  is
• 38:26
  offering
• 38:26
  a
• 38:26
  very
• 38:26
  gimmicky
• 38:27
  thing
• 38:27
  where
• 38:28
  if
• 38:28
  the
• 38:29
  US
• 38:30
  Wins
• 38:30
  the
• 38:31
  World
• 38:31
  Cup,
• 38:31
  I
• 38:31
  believe
• 38:32
  it
• 38:32
  is,
• 38:33
  if
• 38:33
  the
• 38:33
  US
• 38:34
  Wins
• 38:34
  and
• 38:35
  your
• 38:35
  name
• 38:35
  is
• 38:35
  George
• 38:36
  Washington
• 38:37
  and
• 38:38
  you
• 38:38
  submit
• 38:39
  a
• 38:40
  entry,
• 38:40
  you're
• 38:41
  one
• 38:41
  of
• 38:41
  the
• 38:41
  first
• 38:42
  hundred
• 38:43
  George
• 38:43
  Washingtons
• 38:44
  to
• 38:44
  submit
• 38:44
  an
• 38:45
  entry,
• 38:45
  then
• 38:46
  you
• 38:46
  get
• 38:46
  like
• 38:46
  a
• 38:47
  free
• 38:47
  Jeep
• 38:47
  Wrangler
• 38:48
  or
• 38:48
  something.
• 38:48
  But
• 38:48
  I
• 38:49
  was
• 38:49
  laughing
• 38:49
  so
• 38:50
  hard
• 38:50
  as
• 38:50
  I
• 38:51
  heard
• 38:51
  it
• 38:51
  because
• 38:51
  I
• 38:51
  was
• 38:52
  like,
• 38:52
  how
• 38:52
  many
• 38:53
  George
• 38:53
  Washington's
• 38:54
  are
• 38:54
  there?
• 38:54
  And
• 38:54
  this
• 38:54
  is
• 38:54
  so
• 38:55
  interesting,
• 38:55
  but
• 38:55
  it's
• 38:55
  one
• 38:55
  of
• 38:56
  those
• 38:56
  things
• 38:56
  where
• 38:56
  like
• 38:56
  it
• 38:57
  might
• 38:57
  create
• 38:57
  a
• 38:57
  headline.
• 38:58
  We're
• 38:58
  here
• 38:58
  talking
• 38:59
  about
• 38:59
  it.
• 38:59
  There's
• 38:59
  some
• 39:00
  buzz,
• 39:00
  but
• 39:00
  I,
• 39:00
  I
• 39:01
  can't
• 39:01
  imagine
• 39:02
  that
• 39:02
  it's
• 39:02
  going
• 39:02
  to
• 39:02
  drum
• 39:02
  up
• 39:03
  real
• 39:03
  business
• 39:04
  for
• 39:04
  them.
• 39:05
  No.
• 39:05
  Well,
• 39:05
  the
• 39:06
  Bed,
• 39:06
  Bath
• 39:06
  and
• 39:06
  Beyond
• 39:06
  coupon
• 39:07
  thing
• 39:07
  was
• 39:07
  the
• 39:07
  most
• 39:07
  gimmicky
• 39:08
  headline
• 39:08
  until
• 39:08
  I
• 39:08
  heard
• 39:09
  about
• 39:09
  the
• 39:09
  Jeep
• 39:09
  George
• 39:10
  Washington
• 39:10
  giveaway.
• 39:11
  That's
• 39:11
  crazy.
• 39:12
  Yeah,
• 39:13
  George
• 39:13
  Washington.
• 39:14
  So
• 39:14
  if
• 39:14
  anyone's
• 39:14
  listening
• 39:14
  and
• 39:15
  your
• 39:15
  name's
• 39:15
  George
• 39:15
  Washington,
• 39:16
  please
• 39:16
  look
• 39:16
  it
• 39:16
  up.
• 39:16
  Yeah.
• 39:17
  Or
• 39:17
  if
• 39:17
  you
• 39:17
  really
• 39:18
  need
• 39:18
  a
• 39:18
  Jeep,
• 39:18
  go
• 39:18
  and
• 39:18
  change
• 39:19
  your
• 39:19
  name
• 39:19
  and
• 39:19
  hope
• 39:19
  for
• 39:20
  the
• 39:20
  best
• 39:20
  with
• 39:20
  the
• 39:20
  World
• 39:21
  cup
• 39:21
  soccer
• 39:21
  team
• 39:21
  for
• 39:22
  the
• 39:22
  US
• 39:22
  and
• 39:22
  their
• 39:22
  hopes.
• 39:23
  Who
• 39:23
  knows?
• 39:23
  You
• 39:24
  never
• 39:24
  know.
• 39:24
  Stranger
• 39:25
  things
• 39:25
  have
• 39:25
  happened.
• 39:26
  All
• 39:26
  right,
• 39:26
  Jen,
• 39:26
  let's
• 39:26
  get
• 39:27
  to
• 39:27
  the
• 39:27
  last
• 39:27
  headline,
• 39:27
  headline
• 39:28
  number
• 39:28
  five.
• 39:28
  And
• 39:28
  headline
• 39:29
  number
• 39:29
  five
• 39:29
  is
• 39:29
  brought
• 39:29
  to
• 39:29
  you
• 39:29
  by
• 39:30
  Valak.
• 39:30
  Valak
• 39:31
  is
• 39:31
  a
• 39:31
  proven
• 39:31
  e
• 39:32
  grocery
• 39:32
  technology
• 39:33
  built
• 39:33
  by
• 39:33
  grocers
• 39:34
  for
• 39:34
  grocers.
• 39:35
  Exactly
• 39:35
  the
• 39:36
  type
• 39:36
  of
• 39:36
  technology
• 39:36
  we
• 39:37
  like
• 39:37
  here
• 39:37
  at
• 39:37
  Omnitalk.
• 39:38
  They
• 39:38
  unite
• 39:38
  proprietary
• 39:39
  software
• 39:39
  with
• 39:39
  right
• 39:40
  size
• 39:40
  automation
• 39:40
  to
• 39:41
  make
• 39:41
  same
• 39:41
  day
• 39:41
  delivery
• 39:42
  profitable.
• 39:43
  Learn
• 39:43
  more
• 39:43
  visit
• 39:44
  volock.com
• 39:45
  that's
• 39:45
  v
• 39:45
  e
• 39:46
  l
• 39:46
  o
• 39:47
  q.com
• 39:47
  and
• 39:47
  I
• 39:48
  also
• 39:48
  just
• 39:48
  went
• 39:49
  and
• 39:49
  and
• 39:50
  visited
• 39:50
  and
• 39:50
  got
• 39:51
  an
• 39:51
  inside
• 39:51
  tour
• 39:52
  of
• 39:52
  their
• 39:52
  Austrian
• 39:53
  operation
• 39:54
  and
• 39:54
  it's
• 39:54
  pretty
• 39:55
  impressive.
• 39:55
  So
• 39:55
  I
• 39:55
  said
• 39:56
  go
• 39:56
  to
• 39:57
  Sweden.
• 39:57
  You
• 39:57
  can
• 39:57
  also
• 39:58
  go
• 39:58
  to
• 39:58
  Austria.
• 39:58
  Everybody
• 39:59
  too.
• 39:59
  If
• 39:59
  you're
• 39:59
  interested
• 39:59
  to
• 40:00
  learn
• 40:00
  more,
• 40:00
  just
• 40:00
  let
• 40:00
  me
• 40:01
  know.
• 40:01
  All
• 40:01
  right,
• 40:02
  headline
• 40:02
  number
• 40:02
  five.
• 40:02
  Target
• 40:03
  is
• 40:03
  named
• 40:03
  fashion
• 40:04
  icon
• 40:04
  Isaac
• 40:04
  Mizrahi
• 40:05
  as
• 40:05
  its
• 40:05
  first
• 40:06
  ever
• 40:06
  creative
• 40:06
  director
• 40:07
  at
• 40:07
  large.
• 40:08
  A
• 40:08
  brand
• 40:08
  new
• 40:09
  role
• 40:09
  in
• 40:09
  which
• 40:09
  Mizrahi
• 40:10
  will
• 40:10
  advise
• 40:10
  on
• 40:10
  product
• 40:11
  design,
• 40:12
  mentor
• 40:12
  Target
• 40:13
  designers
• 40:13
  and
• 40:13
  help
• 40:14
  the
• 40:14
  retailer
• 40:15
  reclaim
• 40:15
  its
• 40:15
  cheap,
• 40:16
  chic
• 40:16
  identity.
• 40:18
  According
• 40:18
  to
• 40:18
  Target's
• 40:19
  corporate
• 40:19
  press
• 40:19
  release,
• 40:20
  Mizrahi
• 40:20
  will
• 40:21
  serve
• 40:21
  as
• 40:21
  a
• 40:21
  creative
• 40:22
  advisor
• 40:22
  across
• 40:22
  key
• 40:23
  product
• 40:23
  and
• 40:23
  design
• 40:23
  milestones,
• 40:24
  including
• 40:25
  new
• 40:25
  product
• 40:25
  concepts,
• 40:26
  design
• 40:26
  innovation
• 40:27
  and
• 40:27
  emerging
• 40:28
  trends,
• 40:28
  working
• 40:28
  alongside
• 40:29
  Jenna
• 40:29
  Fox,
• 40:30
  Target's
• 40:30
  senior
• 40:31
  VP
• 40:31
  of
• 40:31
  design.
• 40:32
  This
• 40:32
  summer,
• 40:32
  Target
• 40:33
  will
• 40:33
  also
• 40:33
  launch
• 40:33
  a
• 40:34
  new
• 40:34
  mentorship
• 40:35
  program
• 40:35
  giving
• 40:35
  select
• 40:36
  designers
• 40:36
  from
• 40:36
  established
• 40:37
  leaders
• 40:37
  to
• 40:38
  emerging
• 40:38
  creatives
• 40:38
  direct
• 40:39
  access
• 40:39
  to
• 40:40
  Mizrahi
• 40:40
  through
• 40:40
  one
• 40:41
  on
• 40:41
  one
• 40:41
  sessions,
• 40:42
  immersion
• 40:42
  experiences,
• 40:43
  inspiration
• 40:44
  trips
• 40:44
  and
• 40:44
  design
• 40:45
  workshops.
• 40:46
  Jen,
• 40:46
  does
• 40:46
  the
• 40:47
  return
• 40:47
  of
• 40:47
  Isaac
• 40:47
  Mizrahi
• 40:48
  to
• 40:48
  Target
• 40:49
  excite
• 40:49
  you?
• 40:50
  It
• 40:50
  didn't
• 40:50
  come
• 40:51
  out
• 40:51
  of
• 40:51
  this
• 40:51
  headline
• 40:51
  like,
• 40:52
  oh,
• 40:52
  I
• 40:52
  cannot
• 40:53
  wait
• 40:53
  to
• 40:53
  see
• 40:53
  what
• 40:53
  Target
• 40:53
  comes
• 40:54
  up
• 40:54
  with.
• 40:55
  I
• 40:55
  do
• 40:55
  think
• 40:55
  it's
• 40:55
  interesting.
• 40:56
  I
• 40:56
  think
• 40:56
  it's,
• 40:58
  you
• 40:59
  know,
• 40:59
  if
• 40:59
  Mizrahi
• 41:00
  is
• 41:00
  here
• 41:00
  as
• 41:00
  a
• 41:00
  creative
• 41:01
  director
• 41:01
  and
• 41:02
  a
• 41:02
  sort
• 41:02
  of
• 41:04
  support
• 41:04
  system
• 41:05
  for,
• 41:06
  I
• 41:06
  think
• 41:06
  you
• 41:06
  Said
• 41:06
  Jenna
• 41:07
  Fox.
• 41:07
  Right.
• 41:08
  And
• 41:08
  any
• 41:08
  other
• 41:09
  designers
• 41:09
  there,
• 41:10
  I
• 41:10
  would
• 41:10
  be
• 41:11
  curious
• 41:11
  what
• 41:11
  their
• 41:11
  thought
• 41:12
  is
• 41:12
  on
• 41:12
  it.
• 41:12
  Is
• 41:12
  it
• 41:12
  more
• 41:13
  like,
• 41:13
  oh,
• 41:13
  we
• 41:13
  must
• 41:14
  really
• 41:14
  need
• 41:14
  help
• 41:15
  because
• 41:15
  now
• 41:16
  he's
• 41:16
  stepping
• 41:16
  in
• 41:16
  to
• 41:17
  help
• 41:17
  out,
• 41:18
  or
• 41:18
  are
• 41:18
  they
• 41:18
  excited
• 41:19
  about
• 41:19
  it?
• 41:19
  Like,
• 41:19
  wow,
• 41:20
  this
• 41:20
  is
• 41:20
  going
• 41:20
  to
• 41:20
  be
• 41:20
  fantastic.
• 41:21
  We
• 41:21
  need
• 41:21
  this
• 41:21
  type
• 41:22
  of,
• 41:22
  you
• 41:22
  know,
• 41:22
  fresh
• 41:23
  ideas
• 41:23
  and
• 41:23
  someone
• 41:24
  to
• 41:24
  bounce
• 41:24
  ideas
• 41:24
  off
• 41:25
  of.
• 41:25
  I'm
• 41:25
  not.
• 41:25
  I'm
• 41:26
  not
• 41:26
  sure.
• 41:27
  I'm
• 41:27
  not
• 41:28
  really
• 41:28
  convinced
• 41:29
  that
• 41:29
  lack
• 41:30
  of
• 41:30
  creative
• 41:30
  design
• 41:30
  was
• 41:31
  the
• 41:31
  biggest
• 41:31
  issue
• 41:32
  for
• 41:32
  Target
• 41:32
  today.
• 41:33
  So
• 41:35
  I
• 41:35
  don't
• 41:35
  think
• 41:35
  this
• 41:35
  could
• 41:36
  hurt.
• 41:36
  But
• 41:36
  when
• 41:36
  you
• 41:37
  say,
• 41:37
  does
• 41:37
  it
• 41:37
  excite
• 41:37
  me?
• 41:38
  Like,
• 41:38
  is
• 41:38
  this
• 41:38
  where
• 41:38
  Target
• 41:38
  really
• 41:39
  needs
• 41:39
  to
• 41:39
  be
• 41:39
  headed?
• 41:40
  I
• 41:40
  would
• 41:40
  say
• 41:40
  probably
• 41:40
  not.
• 41:41
  I
• 41:41
  think
• 41:41
  their
• 41:41
  biggest
• 41:42
  opportunity
• 41:43
  is
• 41:43
  service
• 41:44
  in
• 41:44
  the
• 41:44
  stores.
• 41:45
  I
• 41:45
  think
• 41:45
  they've
• 41:46
  lost
• 41:46
  that
• 41:46
  sort
• 41:47
  of
• 41:47
  red
• 41:48
  shirt
• 41:48
  service
• 41:48
  that
• 41:49
  they
• 41:49
  used
• 41:49
  to
• 41:49
  be
• 41:49
  known
• 41:50
  for.
• 41:51
  But
• 41:52
  staying
• 41:52
  ahead
• 41:52
  of
• 41:52
  the
• 41:53
  curve
• 41:53
  creatively
• 41:53
  can't
• 41:54
  hurt.
• 41:54
  I
• 41:54
  guess
• 41:54
  that's
• 41:55
  my
• 41:55
  thoughts.
• 41:55
  I'm
• 41:55
  really
• 41:55
  interested
• 41:56
  on
• 41:56
  your
• 41:56
  thoughts
• 41:56
  because
• 41:57
  you
• 41:57
  have
• 41:57
  more
• 41:58
  Target
• 41:58
  history
• 41:59
  and
• 41:59
  context
• 41:59
  to
• 42:00
  go
• 42:00
  from
• 42:00
  here.
• 42:01
  Yeah,
• 42:01
  I
• 42:01
  agree
• 42:01
  with
• 42:01
  you.
• 42:02
  I
• 42:02
  don't
• 42:02
  think
• 42:02
  this
• 42:02
  is
• 42:02
  the
• 42:02
  biggest
• 42:02
  issue.
• 42:03
  I
• 42:03
  think
• 42:03
  the
• 42:03
  biggest
• 42:03
  issue
• 42:03
  is
• 42:04
  operations
• 42:04
  and
• 42:04
  great
• 42:05
  merchandising,
• 42:06
  you
• 42:06
  know,
• 42:06
  both
• 42:06
  in
• 42:06
  store
• 42:07
  and
• 42:07
  online.
• 42:08
  You
• 42:08
  know,
• 42:08
  the
• 42:10
  product
• 42:10
  design,
• 42:11
  I
• 42:11
  think,
• 42:11
  has
• 42:11
  always
• 42:11
  been
• 42:12
  in
• 42:12
  the
• 42:12
  ethos
• 42:12
  of
• 42:13
  Target,
• 42:13
  and
• 42:13
  if
• 42:13
  they
• 42:14
  lost
• 42:14
  that
• 42:14
  in
• 42:14
  the
• 42:14
  short
• 42:15
  amount
• 42:15
  of
• 42:15
  time,
• 42:16
  that
• 42:16
  really
• 42:16
  says
• 42:17
  something,
• 42:17
  which
• 42:17
  is
• 42:17
  why
• 42:17
  I
• 42:17
  don't.
• 42:18
  This,
• 42:18
  this,
• 42:19
  this
• 42:19
  headline
• 42:19
  doesn't
• 42:20
  inspire
• 42:20
  me
• 42:20
  at
• 42:20
  all.
• 42:20
  It
• 42:21
  doesn't
• 42:21
  wet
• 42:21
  my.
• 42:21
  My
• 42:21
  whistle
• 42:22
  one
• 42:22
  bit,
• 42:22
  Jen.
• 42:23
  I
• 42:23
  think,
• 42:23
  you
• 42:23
  know,
• 42:23
  in
• 42:23
  fact,
• 42:24
  I
• 42:24
  think
• 42:25
  a
• 42:25
  lot
• 42:25
  of
• 42:25
  what
• 42:25
  I
• 42:25
  discussed
• 42:26
  in
• 42:26
  the
• 42:26
  headline
• 42:26
  actually
• 42:26
  seems
• 42:27
  silly.
• 42:27
  Like
• 42:27
  the
• 42:27
  whole
• 42:28
  tutelage
• 42:28
  thing.
• 42:29
  I
• 42:29
  mean,
• 42:29
  like
• 42:29
  we
• 42:30
  just
• 42:30
  said,
• 42:30
  you
• 42:30
  have
• 42:30
  a
• 42:30
  history
• 42:30
  of
• 42:31
  great
• 42:31
  design
• 42:31
  in
• 42:31
  your
• 42:31
  organization
• 42:32
  and
• 42:32
  you
• 42:32
  need
• 42:32
  tutelage.
• 42:33
  I
• 42:33
  mean,
• 42:34
  come
• 42:34
  on.
• 42:34
  Come
• 42:34
  on.
• 42:34
  That's
• 42:35
  just
• 42:35
  bogus
• 42:35
  to
• 42:35
  me,
• 42:36
  and
• 42:36
  I'm
• 42:36
  going
• 42:36
  deep
• 42:37
  on
• 42:37
  the
• 42:37
  press
• 42:37
  releases
• 42:38
  this
• 42:38
  week.
• 42:38
  But,
• 42:38
  like,
• 42:39
  that's
• 42:39
  just
• 42:40
  something
• 42:40
  you
• 42:40
  say
• 42:40
  to
• 42:40
  beef
• 42:40
  up
• 42:41
  the
• 42:41
  press
• 42:41
  release
• 42:41
  to
• 42:41
  make
• 42:42
  it
• 42:42
  sound
• 42:42
  cooler
• 42:43
  than
• 42:43
  it
• 42:43
  is
• 42:43
  if
• 42:43
  you
• 42:43
  step
• 42:44
  back
• 42:44
  from
• 42:44
  it.
• 42:44
  So
• 42:45
  all
• 42:46
  the
• 42:46
  designers
• 42:46
  are
• 42:46
  taking
• 42:46
  trend
• 42:47
  trips
• 42:47
  anyway,
• 42:48
  so
• 42:49
  that
• 42:49
  part
• 42:49
  just
• 42:49
  doesn't
• 42:49
  make
• 42:49
  sense
• 42:50
  to
• 42:50
  me.
• 42:50
  But
• 42:50
  the
• 42:51
  thing
• 42:51
  I
• 42:51
  really
• 42:51
  don't
• 42:51
  like
• 42:52
  about
• 42:52
  it,
• 42:52
  Jen,
• 42:52
  the
• 42:52
  reason
• 42:53
  it
• 42:53
  doesn't
• 42:53
  excite
• 42:53
  me
• 42:53
  at
• 42:53
  all.
• 42:54
  And
• 42:54
  I'm
• 42:54
  gonna
• 42:54
  share
• 42:54
  an
• 42:54
  anecdote
• 42:55
  on
• 42:55
  this
• 42:55
  one.
• 42:56
  I
• 42:56
  remember
• 42:57
  back
• 42:57
  when
• 42:58
  Target
• 42:58
  did
• 43:00
  the
• 43:00
  Missoni
• 43:01
  partnership.
• 43:01
  I'm
• 43:01
  sure
• 43:01
  you
• 43:01
  remember
• 43:02
  that
• 43:02
  too.
• 43:02
  It
• 43:02
  was
• 43:02
  a
• 43:02
  big
• 43:03
  deal,
• 43:03
  right?
• 43:03
  Blew
• 43:03
  out
• 43:04
  in
• 43:04
  minutes.
• 43:05
  Like,
• 43:05
  the
• 43:05
  supply
• 43:06
  and
• 43:06
  the
• 43:06
  stock
• 43:06
  was
• 43:06
  gone
• 43:07
  in
• 43:07
  just
• 43:07
  seconds.
• 43:08
  And
• 43:09
  there
• 43:09
  was
• 43:10
  talk
• 43:10
  of
• 43:10
  doing
• 43:10
  again.
• 43:11
  And
• 43:11
  I
• 43:11
  remember
• 43:11
  the
• 43:11
  CEO
• 43:12
  Greg
• 43:12
  Steinhoff
• 43:12
  at
• 43:13
  the
• 43:13
  time
• 43:13
  said
• 43:13
  you
• 43:13
  know,
• 43:13
  I
• 43:14
  asked
• 43:14
  the
• 43:14
  then
• 43:15
  cmo,
• 43:15
  Michael
• 43:16
  Francis,
• 43:16
  he
• 43:16
  said.
• 43:16
  I
• 43:16
  asked
• 43:17
  him,
• 43:17
  like,
• 43:17
  should
• 43:17
  we
• 43:17
  do
• 43:17
  it
• 43:18
  again?
• 43:18
  And
• 43:18
  Michael
• 43:19
  Francis
• 43:19
  told
• 43:19
  him.
• 43:19
  I
• 43:20
  don't
• 43:20
  remember
• 43:20
  exactly
• 43:20
  what
• 43:20
  he
• 43:20
  said,
• 43:21
  but
• 43:21
  he
• 43:21
  said
• 43:21
  something
• 43:21
  like,
• 43:21
  no,
• 43:22
  you'll
• 43:22
  never
• 43:22
  do
• 43:22
  this
• 43:22
  again.
• 43:23
  And
• 43:23
  he
• 43:23
  said,
• 43:24
  why
• 43:24
  not?
• 43:24
  And
• 43:24
  he
• 43:24
  said,
• 43:25
  because
• 43:25
  you
• 43:25
  can't
• 43:25
  go
• 43:25
  to
• 43:26
  the
• 43:26
  well
• 43:26
  again.
• 43:26
  It's
• 43:27
  just
• 43:27
  not.
• 43:27
  It's
• 43:28
  not
• 43:28
  cool.
• 43:29
  You
• 43:29
  can't.
• 43:30
  Our
• 43:30
  job
• 43:30
  as
• 43:31
  Target
• 43:31
  is
• 43:31
  to
• 43:31
  continually
• 43:32
  push
• 43:32
  the
• 43:33
  envelope
• 43:33
  and
• 43:33
  re
• 43:34
  up
• 43:34
  ourselves.
• 43:35
  And
• 43:35
  so
• 43:35
  going
• 43:36
  back
• 43:36
  to
• 43:36
  the
• 43:36
  well
• 43:36
  on
• 43:37
  Isaac
• 43:37
  Mizrahi,
• 43:38
  who
• 43:38
  was
• 43:38
  last
• 43:38
  in
• 43:38
  your
• 43:39
  assortment
• 43:39
  in
• 43:39
  the
• 43:39
  late
• 43:40
  2000
• 43:41
  oughts,
• 43:43
  that's
• 43:43
  the
• 43:44
  opposite
• 43:44
  of
• 43:44
  that
• 43:44
  to
• 43:45
  me.
• 43:45
  And
• 43:45
  so
• 43:46
  it's.
• 43:46
  To
• 43:46
  me,
• 43:46
  it's
• 43:46
  almost
• 43:47
  lazy.
• 43:48
  And
• 43:48
  it
• 43:48
  also
• 43:48
  potentially
• 43:49
  gives,
• 43:49
  you
• 43:49
  know,
• 43:50
  too
• 43:50
  much
• 43:50
  control
• 43:50
  to
• 43:51
  one
• 43:51
  person,
• 43:51
  the
• 43:51
  way
• 43:51
  this
• 43:52
  is
• 43:52
  described,
• 43:52
  too.
• 43:53
  So
• 43:53
  I
• 43:53
  don't
• 43:53
  like
• 43:53
  it
• 43:53
  for
• 43:53
  that
• 43:54
  reason,
• 43:54
  too.
• 43:54
  But
• 43:55
  the
• 43:55
  biggest
• 43:55
  reason
• 43:55
  I
• 43:55
  don't
• 43:55
  like
• 43:55
  it
• 43:56
  is
• 43:56
  it
• 43:56
  doesn't
• 43:57
  it.
• 43:57
  We
• 43:58
  just
• 43:58
  said
• 43:58
  it
• 43:58
  at
• 43:58
  the
• 43:58
  outset.
• 43:59
  You
• 43:59
  got
• 43:59
  to
• 44:00
  merchandise,
• 44:01
  and
• 44:01
  so
• 44:01
  you
• 44:01
  got
• 44:01
  to
• 44:02
  do
• 44:02
  better.
• 44:02
  You
• 44:02
  got
• 44:02
  to
• 44:03
  try
• 44:03
  harder.
• 44:03
  You
• 44:03
  got
• 44:04
  to
• 44:04
  push
• 44:04
  the
• 44:04
  envelope
• 44:04
  harder
• 44:05
  than
• 44:05
  going
• 44:05
  back
• 44:06
  to
• 44:06
  the
• 44:06
  retread
• 44:07
  idea.
• 44:07
  That
• 44:07
  worked
• 44:08
  once.
• 44:08
  And
• 44:09
  how
• 44:09
  well
• 44:09
  it
• 44:09
  worked
• 44:09
  is
• 44:10
  still
• 44:10
  a
• 44:10
  big
• 44:10
  question
• 44:10
  to
• 44:10
  me
• 44:11
  too.
• 44:11
  You
• 44:12
  sort
• 44:12
  of
• 44:12
  have
• 44:12
  that
• 44:12
  Target
• 44:13
  background
• 44:14
  and
• 44:14
  history
• 44:15
  more
• 44:15
  so
• 44:15
  than
• 44:15
  I
• 44:15
  do.
• 44:16
  I'm
• 44:17
  not
• 44:17
  against
• 44:17
  this.
• 44:17
  I
• 44:18
  just
• 44:18
  don't.
• 44:19
  I
• 44:19
  don't
• 44:19
  know
• 44:19
  how
• 44:20
  many
• 44:20
  eggs
• 44:21
  they're
• 44:21
  putting
• 44:21
  in
• 44:21
  this
• 44:21
  basket.
• 44:22
  I
• 44:22
  guess
• 44:22
  I
• 44:22
  hope
• 44:23
  that
• 44:23
  the
• 44:23
  eggs
• 44:23
  are
• 44:23
  going
• 44:23
  in
• 44:24
  the
• 44:24
  other
• 44:24
  baskets,
• 44:24
  and
• 44:24
  this
• 44:25
  is
• 44:25
  just
• 44:25
  sort
• 44:25
  of
• 44:25
  a
• 44:25
  fun
• 44:26
  headline
• 44:26
  that
• 44:26
  they
• 44:26
  can
• 44:27
  share.
• 44:27
  Yeah.
• 44:28
  But,
• 44:28
  you
• 44:28
  know,
• 44:28
  like
• 44:28
  we
• 44:28
  always
• 44:28
  talk
• 44:28
  about
• 44:29
  on
• 44:29
  this
• 44:29
  show,
• 44:29
  you're
• 44:29
  10,000
• 44:30
  people.
• 44:30
  Right.
• 44:30
  And
• 44:30
  so,
• 44:30
  like,
• 44:31
  was.
• 44:31
  Would.
• 44:31
  Would
• 44:31
  the
• 44:32
  new
• 44:32
  Isaac
• 44:33
  Mizrahi
• 44:33
  assortment
• 44:34
  get
• 44:34
  you
• 44:34
  into
• 44:34
  Target
• 44:35
  again?
• 44:35
  Would
• 44:35
  you
• 44:35
  get
• 44:36
  excited
• 44:36
  to
• 44:36
  go
• 44:36
  see
• 44:36
  it?
• 44:37
  No.
• 44:38
  No.
• 44:39
  There
• 44:39
  you
• 44:39
  go.
• 44:39
  But
• 44:39
  also,
• 44:40
  he's
• 44:40
  creative
• 44:41
  director
• 44:41
  over
• 44:41
  all
• 44:42
  of
• 44:42
  the
• 44:42
  categories.
• 44:42
  Am
• 44:43
  I
• 44:43
  right?
• 44:43
  So
• 44:43
  it's
• 44:43
  not
• 44:43
  like
• 44:43
  an
• 44:44
  assort.
• 44:44
  It's
• 44:45
  not
• 44:45
  like
• 44:45
  just
• 44:45
  apparel.
• 44:46
  And
• 44:46
  he's
• 44:46
  coming
• 44:46
  out
• 44:46
  with
• 44:46
  a
• 44:46
  line
• 44:47
  or
• 44:47
  just
• 44:47
  home
• 44:48
  goods,
• 44:48
  and
• 44:48
  he's
• 44:48
  coming
• 44:48
  out
• 44:48
  with
• 44:49
  a
• 44:49
  line.
• 44:50
  I
• 44:50
  mean,
• 44:50
  I
• 44:50
  think
• 44:50
  there
• 44:51
  are
• 44:51
  some
• 44:51
  great
• 44:51
  lines
• 44:52
  at
• 44:52
  Target
• 44:52
  today.
• 44:52
  I
• 44:53
  think
• 44:53
  some
• 44:53
  of
• 44:53
  their
• 44:53
  home
• 44:54
  stuff
• 44:54
  is.
• 44:54
  Is
• 44:54
  amazing.
• 44:55
  I
• 44:55
  think
• 44:55
  they
• 44:55
  have
• 44:55
  a
• 44:56
  few
• 44:56
  clothing
• 44:56
  lines
• 44:57
  that
• 44:57
  are
• 44:57
  fantastic.
• 44:58
  Um,
• 44:59
  so.
• 45:00
  So,
• 45:00
  no,
• 45:01
  I
• 45:01
  don't
• 45:01
  exactly
• 45:02
  know,
• 45:02
  like,
• 45:03
  how
• 45:03
  they
• 45:03
  would
• 45:03
  even
• 45:04
  roll
• 45:04
  that
• 45:04
  out,
• 45:04
  because
• 45:04
  it's,
• 45:05
  you
• 45:06
  know,
• 45:06
  it's
• 45:06
  just
• 45:06
  that
• 45:06
  he's
• 45:07
  responsible
• 45:07
  for
• 45:08
  all
• 45:08
  of
• 45:08
  it.
• 45:08
  He's
• 45:09
  helping
• 45:09
  everyone
• 45:09
  with
• 45:10
  the
• 45:10
  role.
• 45:10
  Right.
• 45:11
  Where's
• 45:11
  it
• 45:11
  going
• 45:11
  to
• 45:11
  begin
• 45:12
  and
• 45:12
  end?
• 45:12
  Right.
• 45:13
  Yeah.
• 45:13
  So,
• 45:13
  yeah.
• 45:14
  How
• 45:14
  are
• 45:14
  you
• 45:14
  actually
• 45:14
  even
• 45:15
  going
• 45:15
  to
• 45:15
  feel
• 45:15
  the
• 45:15
  zhuzh,
• 45:16
  so
• 45:16
  to
• 45:16
  speak,
• 45:16
  relative
• 45:17
  to
• 45:17
  how
• 45:17
  you
• 45:17
  already
• 45:17
  felt
• 45:18
  the
• 45:18
  zhuzh.
• 45:19
  Right.
• 45:19
  And
• 45:19
  it's
• 45:19
  an
• 45:20
  expensive
• 45:20
  zhuz,
• 45:21
  I
• 45:21
  gotta
• 45:21
  imagine
• 45:22
  as
• 45:22
  well,
• 45:22
  when
• 45:22
  you
• 45:22
  bring
• 45:23
  somebody
• 45:23
  like
• 45:23
  that
• 45:23
  in,
• 45:23
  too,
• 45:25
  again,
• 45:25
  against
• 45:26
  your
• 45:26
  previous
• 45:26
  overhead
• 45:27
  to
• 45:27
  do
• 45:27
  what
• 45:28
  you
• 45:28
  said
• 45:28
  you
• 45:29
  thought
• 45:29
  they
• 45:29
  were
• 45:29
  doing
• 45:29
  fairly
• 45:30
  well.
• 45:30
  All
• 45:31
  right,
• 45:31
  well,
• 45:31
  let's
• 45:31
  go
• 45:31
  to
• 45:31
  the
• 45:31
  lightning
• 45:32
  round.
• 45:32
  Jen.
• 45:33
  Alan
• 45:33
  Greenspan
• 45:34
  sadly
• 45:35
  passed
• 45:35
  away
• 45:35
  at
• 45:35
  the
• 45:36
  fine
• 45:36
  age
• 45:36
  of
• 45:36
  100
• 45:37
  years
• 45:37
  old.
• 45:37
  God,
• 45:37
  I
• 45:38
  wish
• 45:38
  we
• 45:38
  could
• 45:38
  all
• 45:38
  live
• 45:38
  to
• 45:38
  be
• 45:39
  that
• 45:39
  old
• 45:40
  this
• 45:40
  past
• 45:40
  week.
• 45:40
  Jen,
• 45:41
  who
• 45:41
  is
• 45:41
  your
• 45:42
  favorite
• 45:43
  economist
• 45:44
  of
• 45:44
  all
• 45:44
  time?
• 45:45
  I've
• 45:45
  never
• 45:45
  asked
• 45:46
  anyone
• 45:46
  this
• 45:46
  question.
• 45:47
  Who
• 45:47
  is
• 45:47
  your
• 45:47
  favorite
• 45:47
  economist
• 45:48
  of
• 45:48
  all
• 45:48
  time?
• 45:49
  You're
• 45:49
  always
• 45:50
  asking
• 45:50
  me
• 45:50
  these
• 45:51
  very
• 45:51
  good
• 45:51
  questions,
• 45:52
  Chris.
• 45:55
  I
• 45:55
  don't
• 45:55
  know
• 45:56
  that
• 45:56
  I
• 45:56
  have
• 45:56
  a
• 45:56
  favorite
• 45:56
  economist,
• 45:57
  per
• 45:57
  se.
• 45:58
  Not
• 45:58
  sure
• 45:58
  that
• 45:58
  that
• 45:59
  will
• 45:59
  shock
• 45:59
  you,
• 45:59
  but
• 46:00
  I
• 46:00
  guess
• 46:00
  I'm
• 46:01
  going
• 46:01
  to
• 46:01
  answer
• 46:01
  with,
• 46:02
  his
• 46:02
  name
• 46:02
  is
• 46:02
  Nate
• 46:03
  Kornaki,
• 46:04
  I
• 46:04
  think
• 46:04
  is
• 46:04
  the
• 46:04
  way
• 46:04
  you
• 46:05
  pronounce
• 46:05
  it.
• 46:06
  He's
• 46:06
  more
• 46:06
  of
• 46:06
  an
• 46:06
  analyst,
• 46:07
  but
• 46:08
  he's
• 46:08
  the
• 46:08
  guy
• 46:08
  that,
• 46:08
  like,
• 46:09
  on
• 46:09
  election
• 46:09
  night,
• 46:09
  he's
• 46:10
  watching
• 46:11
  polls.
• 46:11
  Yeah,
• 46:12
  but
• 46:12
  he
• 46:12
  also,
• 46:12
  he
• 46:13
  does
• 46:13
  sports.
• 46:13
  Like,
• 46:14
  they'll
• 46:14
  bring
• 46:14
  him
• 46:14
  on
• 46:14
  SportsCenter
• 46:15
  and
• 46:15
  they'll
• 46:15
  do
• 46:15
  the
• 46:16
  same
• 46:16
  thing
• 46:16
  for,
• 46:16
  I
• 46:16
  don't
• 46:17
  know,
• 46:17
  playoffs
• 46:17
  or
• 46:17
  something.
• 46:18
  So
• 46:19
  I
• 46:19
  like
• 46:19
  him.
• 46:19
  I
• 46:19
  like
• 46:20
  his
• 46:20
  energy,
• 46:20
  and
• 46:20
  I
• 46:20
  just
• 46:21
  like
• 46:21
  anything
• 46:21
  he
• 46:22
  says.
• 46:22
  I'm
• 46:22
  very
• 46:22
  into
• 46:23
  it.
• 46:23
  So
• 46:23
  I'm
• 46:23
  going
• 46:23
  to.
• 46:24
  He's
• 46:24
  not
• 46:24
  an
• 46:24
  economist,
• 46:25
  but
• 46:25
  that's
• 46:25
  my
• 46:25
  answer.
• 46:25
  He's.
• 46:26
  He
• 46:26
  wears
• 46:26
  the
• 46:26
  khakis
• 46:27
  and
• 46:27
  he
• 46:27
  gets
• 46:27
  really
• 46:27
  excited
• 46:28
  about
• 46:28
  the
• 46:28
  dad.
• 46:28
  Rolls
• 46:29
  up
• 46:29
  his
• 46:29
  sleeves,
• 46:29
  right?
• 46:30
  He
• 46:30
  always
• 46:30
  says
• 46:30
  his
• 46:30
  sleeves
• 46:30
  rolled
• 46:31
  up.
• 46:31
  Yeah,
• 46:31
  yeah,
• 46:32
  yeah,
• 46:32
  I
• 46:32
  know
• 46:32
  who
• 46:32
  you're
• 46:32
  talking
• 46:32
  about.
• 46:32
  I
• 46:32
  know
• 46:33
  he's
• 46:33
  talking
• 46:33
  about.
• 46:33
  Yeah,
• 46:33
  for
• 46:33
  sure.
• 46:34
  Fun.
• 46:34
  So
• 46:34
  can
• 46:35
  I
• 46:35
  say
• 46:35
  him?
• 46:35
  Because
• 46:35
  I
• 46:36
  don't
• 46:36
  have
• 46:36
  an
• 46:36
  economist.
• 46:37
  Yeah,
• 46:37
  for
• 46:37
  sure.
• 46:37
  He's
• 46:37
  like
• 46:37
  a
• 46:37
  dorky
• 46:38
  guy
• 46:38
  with
• 46:38
  glasses,
• 46:38
  rolled
• 46:39
  up
• 46:39
  sleeves.
• 46:39
  Yeah,
• 46:39
  I
• 46:39
  know
• 46:39
  who
• 46:40
  you're
• 46:40
  talking
• 46:40
  about.
• 46:40
  Yeah,
• 46:40
  he's
• 46:41
  fine.
• 46:41
  You
• 46:41
  could,
• 46:41
  you
• 46:41
  can.
• 46:41
  You
• 46:42
  can.
• 46:42
  You
• 46:42
  can.
• 46:42
  You
• 46:42
  can.
• 46:43
  You
• 46:43
  can
• 46:43
  claim
• 46:43
  him
• 46:43
  as
• 46:43
  an
• 46:44
  economist.
• 46:44
  There's
• 46:44
  no
• 46:45
  right
• 46:45
  answers
• 46:45
  here,
• 46:45
  Jen.
• 46:45
  It's
• 46:46
  a
• 46:46
  lightning
• 46:46
  round,
• 46:48
  so
• 46:48
  I'm
• 46:48
  going
• 46:48
  to
• 46:48
  ask
• 46:48
  you
• 46:49
  what
• 46:49
  I
• 46:49
  think
• 46:49
  is
• 46:49
  a
• 46:49
  much
• 46:49
  easier
• 46:50
  question.
• 46:52
  We
• 46:52
  are
• 46:53
  right
• 46:53
  in
• 46:53
  the
• 46:53
  middle
• 46:53
  of
• 46:54
  Amazon
• 46:54
  Prime
• 46:54
  Days.
• 46:55
  Do
• 46:55
  you
• 46:56
  participate
• 46:56
  in
• 46:56
  the
• 46:57
  prime
• 46:57
  day
• 46:57
  frenzy?
• 46:58
  And
• 46:58
  if
• 46:59
  so,
• 46:59
  are
• 46:59
  you
• 46:59
  holding
• 46:59
  anything
• 47:00
  in
• 47:00
  your
• 47:00
  cart
• 47:00
  at
• 47:00
  the
• 47:01
  moment?
• 47:02
  Oh,
• 47:02
  man,
• 47:03
  I,
• 47:04
  you
• 47:04
  know,
• 47:05
  I'm
• 47:05
  not
• 47:06
  a
• 47:06
  big
• 47:06
  Prime
• 47:06
  Day
• 47:06
  guy
• 47:07
  because
• 47:07
  I'm
• 47:07
  not
• 47:07
  that
• 47:07
  big.
• 47:07
  I'm
• 47:08
  not
• 47:08
  a
• 47:08
  big,
• 47:08
  like,
• 47:08
  consumptive
• 47:09
  spender.
• 47:10
  Like,
• 47:10
  I
• 47:10
  don't.
• 47:10
  I
• 47:11
  don't
• 47:11
  buy
• 47:11
  myself
• 47:12
  or
• 47:12
  my
• 47:12
  family
• 47:12
  that
• 47:13
  much
• 47:13
  stuff.
• 47:13
  Just,
• 47:14
  you
• 47:14
  know,
• 47:14
  randomly
• 47:14
  on
• 47:15
  deals.
• 47:16
  And.
• 47:16
  And
• 47:17
  I've
• 47:17
  also
• 47:17
  Been
• 47:17
  in
• 47:17
  Europe,
• 47:17
  so
• 47:18
  I'm
• 47:18
  not
• 47:18
  even
• 47:18
  plugged
• 47:18
  into
• 47:19
  it
• 47:19
  this
• 47:19
  year.
• 47:19
  Like,
• 47:19
  I
• 47:19
  actually
• 47:19
  forgot
• 47:20
  until,
• 47:20
  like,
• 47:21
  this
• 47:21
  morning
• 47:21
  that
• 47:21
  it
• 47:22
  was
• 47:22
  even
• 47:22
  happening,
• 47:23
  which
• 47:23
  just
• 47:23
  tells
• 47:24
  you
• 47:24
  how.
• 47:24
  How
• 47:24
  immersed
• 47:25
  I've
• 47:25
  been
• 47:25
  in
• 47:25
  European
• 47:26
  retail
• 47:26
  for
• 47:26
  the
• 47:26
  past
• 47:26
  three
• 47:27
  weeks.
• 47:27
  But.
• 47:28
  But
• 47:28
  it
• 47:28
  did
• 47:28
  give
• 47:29
  me
• 47:29
  an
• 47:29
  idea
• 47:29
  for
• 47:29
  October,
• 47:30
  which
• 47:30
  I'm
• 47:30
  going
• 47:30
  to
• 47:30
  talk
• 47:30
  to
• 47:31
  producer
• 47:31
  Ella
• 47:31
  about
• 47:31
  when
• 47:32
  we
• 47:32
  get
• 47:32
  done
• 47:32
  with
• 47:32
  this
• 47:32
  show,
• 47:33
  because
• 47:33
  I.
• 47:34
  I
• 47:34
  got
• 47:34
  some
• 47:34
  ideas
• 47:35
  percolating
• 47:35
  for.
• 47:35
  For
• 47:36
  the
• 47:36
  Omnitok
• 47:36
  fans.
• 47:37
  But
• 47:37
  what
• 47:37
  about
• 47:37
  you?
• 47:37
  I
• 47:37
  take.
• 47:38
  I
• 47:38
  take
• 47:38
  it
• 47:38
  you've
• 47:38
  got.
• 47:39
  I
• 47:39
  take
• 47:39
  it
• 47:39
  you've
• 47:39
  got.
• 47:40
  You've
• 47:40
  got
• 47:40
  something.
• 47:42
  You
• 47:42
  got
• 47:42
  your
• 47:42
  eye
• 47:43
  on,
• 47:43
  something
• 47:43
  that's
• 47:43
  in
• 47:43
  your
• 47:44
  cart
• 47:44
  for
• 47:44
  Prime
• 47:45
  Day?
• 47:46
  No,
• 47:46
  no,
• 47:46
  I
• 47:47
  don't.
• 47:47
  Sometimes
• 47:48
  on
• 47:48
  Prime
• 47:48
  Day,
• 47:49
  I'll
• 47:49
  pop
• 47:49
  in
• 47:50
  and
• 47:50
  just
• 47:50
  browse,
• 47:51
  but
• 47:51
  I'm
• 47:51
  not.
• 47:52
  My
• 47:52
  spending
• 47:53
  habits
• 47:53
  are
• 47:53
  not.
• 47:55
  I
• 47:55
  don't
• 47:55
  do
• 47:55
  a
• 47:55
  ton
• 47:56
  of
• 47:56
  research.
• 47:57
  And
• 47:58
  so
• 47:58
  if
• 47:58
  I,
• 47:58
  like,
• 47:59
  wanted
• 47:59
  something,
• 47:59
  needed
• 48:00
  something,
• 48:00
  I
• 48:00
  probably
• 48:01
  wouldn't
• 48:01
  even
• 48:01
  think
• 48:01
  to
• 48:02
  say,
• 48:02
  oh,
• 48:02
  I
• 48:02
  heard
• 48:03
  it
• 48:03
  might
• 48:03
  go
• 48:03
  on
• 48:03
  discount
• 48:04
  on
• 48:04
  Prime
• 48:05
  Day.
• 48:05
  So
• 48:05
  I'm
• 48:05
  not
• 48:06
  really
• 48:06
  a
• 48:07
  Prime
• 48:07
  Day
• 48:07
  girl,
• 48:07
  but,
• 48:07
  man,
• 48:08
  there
• 48:08
  are
• 48:08
  a
• 48:08
  lot
• 48:08
  of
• 48:08
  people
• 48:09
  that,
• 48:09
  they
• 48:09
  know
• 48:09
  all
• 48:09
  the
• 48:09
  deals
• 48:10
  and
• 48:10
  they're
• 48:10
  in
• 48:10
  their
• 48:11
  carts.
• 48:11
  I
• 48:11
  might
• 48:11
  look
• 48:12
  in
• 48:12
  the
• 48:12
  next
• 48:12
  day
• 48:12
  or
• 48:13
  so
• 48:13
  if
• 48:13
  I
• 48:13
  have
• 48:13
  time
• 48:14
  for
• 48:14
  a
• 48:14
  few
• 48:14
  things
• 48:14
  for
• 48:15
  camping.
• 48:15
  So
• 48:16
  we
• 48:16
  go
• 48:16
  up
• 48:16
  north
• 48:16
  a
• 48:16
  lot
• 48:16
  in
• 48:17
  the
• 48:17
  summer
• 48:17
  and
• 48:17
  I
• 48:18
  feel
• 48:18
  like
• 48:18
  I
• 48:18
  need
• 48:18
  deals
• 48:19
  if
• 48:19
  I'm
• 48:19
  going
• 48:19
  to
• 48:19
  buy
• 48:19
  things
• 48:20
  for
• 48:20
  camping.
• 48:20
  Right.
• 48:20
  Like
• 48:21
  those.
• 48:21
  It's
• 48:21
  our
• 48:22
  second
• 48:22
  home
• 48:23
  as
• 48:23
  such,
• 48:24
  but
• 48:24
  it's
• 48:24
  on
• 48:24
  wheels.
• 48:25
  Right,
• 48:25
  right.
• 48:26
  That
• 48:26
  makes
• 48:26
  sense.
• 48:26
  Yeah.
• 48:27
  So
• 48:27
  I'm
• 48:27
  not
• 48:27
  a
• 48:27
  huge
• 48:28
  Prime
• 48:28
  Day
• 48:28
  girl.
• 48:30
  All
• 48:30
  right,
• 48:31
  all
• 48:31
  right,
• 48:31
  next
• 48:32
  one.
• 48:32
  Jersey
• 48:32
  Mike's
• 48:33
  recently
• 48:33
  overtook
• 48:34
  Chick
• 48:34
  Fil
• 48:34
  A
• 48:35
  as
• 48:35
  Florida's
• 48:35
  favorite
• 48:36
  fast
• 48:36
  food
• 48:37
  chain.
• 48:38
  Jen,
• 48:38
  I
• 48:38
  know
• 48:38
  how
• 48:39
  big
• 48:39
  of
• 48:39
  a
• 48:39
  fan
• 48:39
  you
• 48:39
  are
• 48:39
  of
• 48:40
  fast
• 48:40
  food.
• 48:40
  Do
• 48:40
  you
• 48:41
  agree
• 48:41
  with
• 48:41
  the
• 48:41
  surveyed
• 48:42
  Floridians?
• 48:44
  I
• 48:44
  should
• 48:44
  tell
• 48:44
  my
• 48:45
  kids
• 48:45
  that
• 48:45
  you
• 48:45
  think
• 48:45
  I'm
• 48:45
  a
• 48:46
  big
• 48:46
  fan
• 48:46
  of
• 48:46
  fast
• 48:46
  food.
• 48:47
  They're
• 48:47
  like,
• 48:47
  mom
• 48:48
  never
• 48:48
  stops.
• 48:50
  But
• 48:50
  yes
• 48:51
  and
• 48:51
  yes.
• 48:51
  Because
• 48:52
  I
• 48:53
  love
• 48:53
  Jersey
• 48:53
  Mike's.
• 48:54
  We're
• 48:54
  big
• 48:54
  Jersey
• 48:55
  Mike's
• 48:55
  family
• 48:55
  over
• 48:55
  here.
• 48:56
  We
• 48:56
  get
• 48:56
  the.
• 48:56
  The
• 48:57
  giant
• 48:57
  subs
• 48:58
  and
• 48:58
  we
• 48:58
  cut
• 48:58
  them
• 48:58
  into
• 48:58
  like
• 48:59
  three
• 48:59
  or
• 48:59
  four
• 48:59
  and
• 48:59
  we
• 48:59
  just
• 48:59
  share
• 49:00
  a
• 49:00
  bunch
• 49:00
  of
• 49:00
  them
• 49:00
  for
• 49:00
  dinner
• 49:01
  on
• 49:01
  a
• 49:01
  lazy
• 49:01
  night
• 49:02
  where
• 49:02
  we
• 49:02
  don't
• 49:02
  feel
• 49:02
  like
• 49:02
  cooking.
• 49:03
  And
• 49:03
  Chick
• 49:04
  Fil
• 49:04
  A,
• 49:04
  I
• 49:05
  know
• 49:05
  everybody
• 49:05
  loves
• 49:06
  it.
• 49:06
  I
• 49:06
  love
• 49:06
  their
• 49:06
  service
• 49:07
  as
• 49:07
  well.
• 49:07
  But
• 49:07
  I've
• 49:08
  never
• 49:08
  been
• 49:08
  as
• 49:09
  wowed
• 49:09
  as
• 49:09
  most
• 49:10
  people
• 49:10
  with
• 49:10
  Chick
• 49:10
  Fil
• 49:11
  A
• 49:11
  to
• 49:11
  begin
• 49:11
  with.
• 49:11
  So
• 49:12
  I
• 49:12
  am
• 49:12
  definitely,
• 49:13
  definitely
• 49:14
  agreeing
• 49:14
  with
• 49:15
  the
• 49:15
  Floridians
• 49:16
  on
• 49:16
  this
• 49:16
  one.
• 49:17
  All
• 49:17
  right,
• 49:18
  you
• 49:18
  heard
• 49:18
  it
• 49:18
  here
• 49:18
  first,
• 49:19
  folks.
• 49:19
  What
• 49:20
  about
• 49:20
  you?
• 49:20
  Do
• 49:20
  you
• 49:20
  like
• 49:21
  Jersey
• 49:21
  Mike's
• 49:21
  or
• 49:22
  Chick.
• 49:22
  Fil
• 49:22
  A.
• 49:22
  I
• 49:23
  do
• 49:23
  like
• 49:23
  Jersey
• 49:23
  Mike's.
• 49:25
  I.
• 49:26
  The.
• 49:26
  The
• 49:26
  giant
• 49:27
  subs
• 49:27
  are
• 49:27
  just
• 49:27
  like
• 49:27
  too
• 49:28
  big
• 49:28
  for
• 49:28
  one
• 49:28
  person.
• 49:29
  Like,
• 49:29
  I
• 49:29
  could
• 49:29
  never
• 49:29
  eat
• 49:30
  that
• 49:30
  by
• 49:30
  myself.
• 49:30
  But,
• 49:31
  like,
• 49:31
  I've
• 49:31
  tried
• 49:32
  and
• 49:32
  failed.
• 49:32
  But.
• 49:34
  But,
• 49:35
  yeah,
• 49:35
  no,
• 49:35
  but
• 49:35
  I
• 49:35
  think
• 49:36
  it's.
• 49:36
  It's
• 49:36
  a.
• 49:36
  It's
• 49:36
  a
• 49:36
  close.
• 49:37
  It's
• 49:37
  a.
• 49:37
  It's
• 49:37
  a
• 49:37
  two
• 49:38
  horse
• 49:38
  race.
• 49:38
  It's
• 49:38
  close.
• 49:39
  Like,
• 49:39
  I
• 49:40
  think
• 49:40
  it
• 49:40
  depends
• 49:40
  on
• 49:40
  the
• 49:40
  day
• 49:41
  for
• 49:41
  me,
• 49:41
  Jen.
• 49:41
  It
• 49:42
  depends
• 49:42
  on
• 49:42
  my
• 49:42
  mood.
• 49:42
  I
• 49:42
  could
• 49:43
  go
• 49:43
  either
• 49:43
  way.
• 49:43
  I
• 49:43
  don't
• 49:44
  think
• 49:44
  I
• 49:44
  could
• 49:44
  ever
• 49:44
  say
• 49:45
  one
• 49:45
  is
• 49:46
  in
• 49:46
  the
• 49:46
  lead
• 49:46
  versus
• 49:47
  the
• 49:47
  other,
• 49:48
  you
• 49:48
  know?
• 49:48
  Okay.
• 49:49
  Better
• 49:50
  than
• 49:50
  Taco
• 49:50
  bell
• 49:50
  for
• 49:51
  you.
• 49:51
  100%.
• 49:52
  Better
• 49:52
  than
• 49:53
  Taco
• 49:53
  Bell
• 49:53
  for
• 49:53
  me,
• 49:54
  Jen.
• 49:54
  100%.
• 49:56
  Right,
• 49:57
  the
• 49:58
  last
• 49:58
  question
• 49:58
  here
• 49:59
  for
• 49:59
  you.
• 50:00
  So
• 50:00
  next
• 50:00
  week
• 50:00
  we're
• 50:00
  headed
• 50:01
  into
• 50:01
  the
• 50:01
  fourth
• 50:01
  of
• 50:01
  July
• 50:02
  weekend.
• 50:03
  I
• 50:03
  know
• 50:03
  the
• 50:04
  grocery
• 50:04
  stores
• 50:04
  are
• 50:04
  all
• 50:04
  stocked
• 50:05
  up
• 50:05
  on
• 50:05
  their
• 50:05
  hot
• 50:05
  dogs
• 50:06
  and
• 50:06
  their
• 50:06
  buns
• 50:06
  and
• 50:06
  all
• 50:07
  things
• 50:07
  condiments.
• 50:07
  Right.
• 50:09
  In
• 50:09
  honor
• 50:09
  of
• 50:09
  our
• 50:10
  independence
• 50:10
  and
• 50:10
  the
• 50:11
  country's
• 50:11
  history,
• 50:11
  do
• 50:12
  you
• 50:12
  have
• 50:12
  a
• 50:12
  favorite
• 50:13
  US
• 50:13
  President
• 50:14
  or
• 50:14
  historical
• 50:16
  figure?
• 50:16
  Oh,
• 50:17
  my
• 50:17
  God.
• 50:18
  That's
• 50:18
  a
• 50:18
  really
• 50:19
  tough
• 50:19
  question
• 50:19
  to
• 50:19
  answer
• 50:19
  given
• 50:20
  the
• 50:20
  fact
• 50:20
  that
• 50:20
  probably
• 50:20
  all
• 50:21
  my
• 50:21
  answers
• 50:21
  have
• 50:21
  been
• 50:22
  canceled
• 50:22
  by
• 50:23
  the
• 50:23
  culture
• 50:23
  at
• 50:23
  some
• 50:24
  point
• 50:24
  in
• 50:24
  time,
• 50:24
  you
• 50:24
  know,
• 50:25
  without
• 50:25
  even
• 50:25
  knowing.
• 50:25
  Historical.
• 50:26
  Historical.
• 50:27
  Historical.
• 50:27
  Right.
• 50:29
  Yeah.
• 50:29
  So
• 50:29
  I
• 50:29
  think
• 50:30
  my
• 50:30
  favorite
• 50:32
  residential
• 50:32
  historical
• 50:33
  figure
• 50:33
  would
• 50:34
  be.
• 50:34
  I
• 50:34
  think
• 50:34
  I
• 50:34
  got
• 50:34
  to
• 50:35
  go
• 50:35
  with
• 50:35
  Andrew
• 50:35
  Jackson.
• 50:36
  You
• 50:36
  know,
• 50:36
  he's
• 50:36
  on
• 50:37
  the
• 50:37
  $20
• 50:37
  bill,
• 50:38
  but
• 50:38
  really,
• 50:39
  because
• 50:39
  he's
• 50:39
  got
• 50:40
  the
• 50:40
  best
• 50:40
  nickname,
• 50:41
  Old
• 50:41
  Hickory.
• 50:42
  Old
• 50:42
  Hickory
• 50:43
  is
• 50:43
  a
• 50:43
  baller
• 50:44
  nickname.
• 50:44
  I'd
• 50:44
  be
• 50:45
  lucky
• 50:45
  to
• 50:45
  have
• 50:45
  a
• 50:45
  nickname
• 50:46
  like
• 50:46
  that.
• 50:46
  I've
• 50:46
  never
• 50:46
  had
• 50:46
  a
• 50:46
  nickname,
• 50:47
  Jen.
• 50:47
  I'm
• 50:47
  kind
• 50:47
  of
• 50:47
  jealous
• 50:48
  of.
• 50:48
  Of
• 50:48
  any
• 50:49
  nicknames.
• 50:49
  And
• 50:49
  yet
• 50:50
  here's
• 50:50
  a
• 50:50
  guy
• 50:50
  that's
• 50:50
  Old
• 50:51
  Hickory.
• 50:51
  That's
• 50:51
  just.
• 50:52
  That's
• 50:52
  just
• 50:52
  awesome.
• 50:53
  I
• 50:53
  love
• 50:53
  that.
• 50:54
  All
• 50:54
  right,
• 50:54
  well,
• 50:54
  today's
• 50:55
  podcast
• 50:55
  was
• 50:55
  produced
• 50:56
  with
• 50:56
  the
• 50:56
  help
• 50:56
  and
• 50:56
  support,
• 50:57
  as
• 50:57
  it
• 50:57
  always
• 50:57
  is,
• 50:57
  of
• 50:58
  Ella
• 50:58
  sirjord.
• 50:59
  Ella,
• 50:59
  come
• 50:59
  on
• 51:00
  in
• 51:00
  here.
• 51:00
  Which
• 51:01
  headline
• 51:01
  won
• 51:01
  the
• 51:02
  week
• 51:02
  for
• 51:02
  you?
• 51:02
  Which
• 51:02
  headline
• 51:03
  discussion
• 51:03
  or
• 51:04
  just
• 51:04
  topic
• 51:04
  in
• 51:04
  general
• 51:05
  won
• 51:05
  the
• 51:05
  week
• 51:05
  for
• 51:05
  you?
• 51:06
  Yeah,
• 51:07
  I
• 51:07
  mean,
• 51:07
  the
• 51:07
  most
• 51:07
  relatable
• 51:08
  headline
• 51:08
  for
• 51:08
  me
• 51:09
  right
• 51:09
  now
• 51:09
  is
• 51:09
  E
• 51:09
  Grocery.
• 51:10
  And
• 51:10
  Chris,
• 51:11
  we've
• 51:11
  talked
• 51:11
  about
• 51:11
  this
• 51:12
  a
• 51:12
  lot,
• 51:13
  but
• 51:13
  I
• 51:13
  found
• 51:14
  myself
• 51:14
  using
• 51:14
  pickup
• 51:15
  almost
• 51:15
  every
• 51:15
  time
• 51:15
  for
• 51:15
  my
• 51:16
  groceries.
• 51:16
  And
• 51:17
  I
• 51:17
  can
• 51:17
  imagine
• 51:18
  delivery
• 51:18
  is
• 51:18
  next.
• 51:19
  I
• 51:19
  haven't
• 51:19
  quite
• 51:19
  gotten
• 51:20
  there,
• 51:21
  but
• 51:21
  I
• 51:21
  agree
• 51:22
  with
• 51:22
  you,
• 51:22
  Jen.
• 51:22
  Time
• 51:23
  is
• 51:23
  money.
• 51:23
  I
• 51:24
  save
• 51:24
  so
• 51:25
  much
• 51:26
  much
• 51:26
  money.
• 51:26
  It
• 51:26
  saves
• 51:27
  me
• 51:27
  energy
• 51:28
  and
• 51:29
  also
• 51:29
  building
• 51:29
  it
• 51:30
  into
• 51:30
  my
• 51:30
  schedule.
• 51:30
  Like
• 51:31
  saying,
• 51:31
  hey,
• 51:31
  I'm
• 51:31
  gonna
• 51:31
  pick
• 51:31
  up
• 51:32
  at
• 51:32
  4pm
• 51:33
  it
• 51:33
  makes
• 51:33
  my
• 51:33
  week
• 51:34
  so
• 51:34
  much
• 51:34
  more
• 51:34
  seamless.
• 51:36
  And
• 51:36
  Chris,
• 51:36
  I
• 51:37
  have
• 51:37
  to
• 51:37
  shout
• 51:37
  out
• 51:37
  your
• 51:38
  LinkedIn
• 51:38
  video
• 51:38
  with
• 51:39
  Vlock
• 51:39
  and
• 51:39
  seeing
• 51:40
  the
• 51:40
  behind
• 51:40
  the
• 51:40
  scenes
• 51:41
  the
• 51:41
  future
• 51:41
  of
• 51:41
  grocery
• 51:42
  is
• 51:43
  almost
• 51:43
  scary.
• 51:44
  Like,
• 51:44
  I
• 51:45
  sent
• 51:45
  it
• 51:45
  to
• 51:45
  my
• 51:45
  entire
• 51:46
  family
• 51:46
  and
• 51:46
  I
• 51:46
  said,
• 51:46
  you
• 51:47
  guys
• 51:47
  need
• 51:47
  to
• 51:47
  look,
• 51:47
  look,
• 51:48
  look
• 51:48
  at
• 51:48
  this.
• 51:48
  There
• 51:49
  are
• 51:49
  robots
• 51:50
  picking
• 51:50
  up
• 51:50
  groceries
• 51:51
  in
• 51:51
  Europe.
• 51:52
  Is
• 51:52
  it
• 51:52
  coming
• 51:52
  to
• 51:53
  us?
• 51:53
  I
• 51:53
  don't
• 51:53
  know.
• 51:54
  Yeah,
• 51:54
  yeah,
• 51:54
  no,
• 51:55
  I
• 51:55
  forgot.
• 51:55
  I
• 51:55
  forgot
• 51:55
  we
• 51:55
  had
• 51:56
  that
• 51:56
  conversation
• 51:56
  yesterday.
• 51:57
  You
• 51:57
  and
• 51:57
  I
• 51:57
  spent
• 51:57
  like
• 51:57
  10
• 51:57
  or
• 51:57
  15
• 51:58
  minutes
• 51:58
  after,
• 51:59
  after
• 51:59
  we
• 52:00
  put
• 52:00
  that
• 52:00
  video
• 52:00
  out,
• 52:00
  just
• 52:00
  talking
• 52:01
  about,
• 52:01
  like,
• 52:01
  you
• 52:01
  know,
• 52:02
  hey,
• 52:02
  yeah,
• 52:02
  maybe
• 52:02
  I
• 52:02
  need
• 52:02
  to
• 52:03
  try
• 52:03
  grocery
• 52:04
  delivery,
• 52:04
  you
• 52:05
  know,
• 52:05
  more
• 52:05
  so,
• 52:05
  I
• 52:05
  mean,
• 52:05
  you're
• 52:05
  already
• 52:06
  getting
• 52:06
  your
• 52:06
  Starbucks
• 52:06
  delivered
• 52:07
  like
• 52:07
  we
• 52:07
  talked
• 52:07
  about,
• 52:07
  but
• 52:08
  maybe
• 52:08
  you
• 52:08
  need
• 52:08
  to
• 52:08
  try
• 52:09
  it.
• 52:09
  Sounds
• 52:09
  like.
• 52:09
  Jen,
• 52:10
  what
• 52:10
  percentage
• 52:10
  of
• 52:11
  your
• 52:11
  grocery.
• 52:11
  Grocery
• 52:12
  buying
• 52:12
  is
• 52:13
  actually
• 52:13
  done
• 52:13
  online
• 52:13
  now?
• 52:14
  Easily.
• 52:14
  80
• 52:15
  plus.
• 52:16
  80
• 52:16
  plus.
• 52:17
  Wow.
• 52:17
  Yes.
• 52:17
  I'm
• 52:17
  a
• 52:18
  very,
• 52:18
  like,
• 52:18
  routine
• 52:19
  girl
• 52:19
  over
• 52:19
  here,
• 52:20
  you
• 52:20
  know,
• 52:20
  keeping
• 52:20
  the
• 52:20
  family
• 52:21
  and
• 52:21
  the
• 52:21
  business
• 52:21
  and
• 52:22
  everything.
• 52:22
  Rol,
• 52:23
  I
• 52:23
  have
• 52:24
  a
• 52:24
  couple
• 52:24
  of
• 52:24
  grocers
• 52:25
  that
• 52:25
  I
• 52:25
  do
• 52:26
  online
• 52:26
  orders
• 52:26
  for
• 52:27
  every
• 52:27
  week.
• 52:27
  I
• 52:28
  don't
• 52:28
  just
• 52:28
  do
• 52:28
  one.
• 52:28
  I
• 52:28
  have
• 52:29
  different
• 52:29
  things
• 52:29
  I
• 52:29
  like
• 52:29
  at
• 52:30
  different.
• 52:30
  And
• 52:30
  then
• 52:31
  I
• 52:31
  would
• 52:31
  say
• 52:31
  we
• 52:31
  make
• 52:31
  one
• 52:31
  stop
• 52:32
  a
• 52:32
  week
• 52:32
  for
• 52:34
  specific
• 52:35
  things
• 52:35
  or
• 52:36
  if
• 52:37
  one
• 52:37
  of
• 52:37
  us
• 52:37
  has
• 52:38
  time.
• 52:38
  But
• 52:38
  honestly,
• 52:39
  it's
• 52:39
  always
• 52:39
  dependent
• 52:40
  on
• 52:40
  time.
• 52:40
  Like
• 52:42
  the
• 52:42
  delivery
• 52:42
  is
• 52:43
  clutch
• 52:43
  for
• 52:44
  busy
• 52:44
  parents.
• 52:46
  Busy.
• 52:46
  Everybody's
• 52:47
  right.
• 52:49
  And
• 52:49
  Ella,
• 52:49
  you
• 52:50
  have
• 52:50
  to
• 52:50
  give
• 52:50
  it
• 52:50
  a
• 52:50
  shot
• 52:50
  because
• 52:51
  I
• 52:51
  don't
• 52:52
  like
• 52:52
  that
• 52:52
  with
• 52:52
  pickup,
• 52:53
  I
• 52:53
  have
• 52:53
  to
• 52:53
  schedule
• 52:54
  it
• 52:54
  in.
• 52:54
  It's
• 52:54
  like,
• 52:54
  oh,
• 52:55
  I
• 52:55
  have
• 52:55
  to
• 52:55
  be
• 52:55
  there
• 52:55
  at
• 52:55
  4.
• 52:56
  Well,
• 52:56
  guess
• 52:56
  what?
• 52:56
  I
• 52:56
  have
• 52:56
  to
• 52:56
  drop
• 52:57
  a
• 52:57
  kid
• 52:57
  off
• 52:57
  in
• 52:58
  Byron
• 52:58
  center
• 52:58
  at
• 52:59
  6:30.
• 52:59
  And
• 52:59
  then
• 53:00
  I
• 53:00
  have,
• 53:00
  you
• 53:00
  know,
• 53:00
  I
• 53:00
  don't
• 53:00
  want
• 53:01
  to
• 53:01
  have
• 53:01
  to
• 53:01
  be
• 53:01
  anywhere.
• 53:01
  I
• 53:02
  like
• 53:02
  it
• 53:02
  when
• 53:02
  they
• 53:02
  deliver
• 53:02
  it
• 53:03
  while
• 53:03
  I'm
• 53:03
  in
• 53:03
  a
• 53:03
  meeting.
• 53:04
  And
• 53:04
  then
• 53:04
  we
• 53:04
  just
• 53:05
  have
• 53:05
  to
• 53:05
  bring
• 53:05
  it
• 53:05
  into
• 53:05
  the
• 53:05
  fridge.
• 53:06
  Yeah.
• 53:07
  What's
• 53:07
  your
• 53:07
  most
• 53:07
  used
• 53:08
  app?
• 53:08
  Mine
• 53:08
  is
• 53:08
  Aldi.
• 53:10
  I
• 53:10
  use
• 53:10
  Instacart
• 53:11
  for
• 53:11
  two
• 53:12
  of
• 53:12
  the
• 53:12
  grocers
• 53:12
  that,
• 53:13
  that
• 53:13
  we
• 53:13
  order
• 53:13
  from
• 53:13
  regularly.
• 53:14
  And
• 53:14
  then
• 53:14
  we
• 53:15
  go
• 53:15
  directly.
• 53:15
  We're
• 53:15
  in
• 53:16
  Michigan,
• 53:16
  so
• 53:16
  we
• 53:16
  go
• 53:16
  directly
• 53:17
  to
• 53:17
  the
• 53:17
  Meijer
• 53:17
  app.
• 53:17
  App
• 53:18
  for
• 53:18
  the
• 53:18
  loyalty.
• 53:18
  Because
• 53:19
  you
• 53:19
  do
• 53:19
  get
• 53:19
  your
• 53:19
  loyalty
• 53:20
  and
• 53:20
  such
• 53:20
  when
• 53:20
  you
• 53:20
  deliver
• 53:21
  straight
• 53:21
  from
• 53:21
  them.
• 53:21
  This
• 53:22
  is
• 53:22
  so
• 53:22
  great.
• 53:22
  God,
• 53:23
  I'm
• 53:23
  like
• 53:23
  a
• 53:23
  kid
• 53:23
  in
• 53:24
  a
• 53:24
  candy
• 53:24
  store
• 53:24
  listening
• 53:24
  to
• 53:24
  YouTube
• 53:25
  talks.
• 53:26
  This
• 53:26
  is
• 53:26
  so
• 53:26
  great.
• 53:27
  Ella,
• 53:28
  just
• 53:28
  so
• 53:28
  you
• 53:28
  know,
• 53:28
  Instacart
• 53:29
  delivers
• 53:29
  Aldi,
• 53:30
  right?
• 53:30
  So
• 53:31
  I
• 53:31
  deliver
• 53:31
  Instacart
• 53:32
  and
• 53:32
  Costco
• 53:33
  via.
• 53:33
  I'm
• 53:33
  sorry,
• 53:34
  Aldi
• 53:34
  and
• 53:34
  Costco
• 53:35
  via
• 53:35
  Instacart.
• 53:36
  Okay.
• 53:36
  Because
• 53:36
  the
• 53:36
  one
• 53:37
  thing
• 53:37
  with
• 53:37
  Aldi's
• 53:37
  pickup
• 53:38
  is
• 53:38
  you
• 53:38
  have
• 53:38
  to
• 53:38
  pay
• 53:39
  a
• 53:39
  fee.
• 53:39
  But
• 53:40
  I
• 53:40
  like
• 53:40
  it
• 53:40
  because
• 53:40
  it's
• 53:40
  not
• 53:40
  as
• 53:40
  busy
• 53:41
  as
• 53:41
  Walmart.
• 53:41
  Yeah.
• 53:42
  And
• 53:42
  we
• 53:42
  have
• 53:42
  special
• 53:43
  things
• 53:43
  we
• 53:43
  like
• 53:43
  at
• 53:44
  all
• 53:44
  the
• 53:44
  retailers.
• 53:44
  So
• 53:45
  I'll
• 53:45
  give
• 53:45
  you
• 53:45
  like,
• 53:45
  some
• 53:46
  lists
• 53:46
  and
• 53:46
  things
• 53:46
  you
• 53:47
  can
• 53:47
  Try.
• 53:47
  Okay,
• 53:48
  great.
• 53:48
  Thank
• 53:48
  you.
• 53:49
  We're
• 53:49
  all
• 53:50
  in.
• 53:50
  Chris,
• 53:50
  what
• 53:50
  is
• 53:50
  yours?
• 53:51
  I'm
• 53:51
  curious.
• 53:51
  Are
• 53:51
  you
• 53:51
  still
• 53:52
  in
• 53:52
  store
• 53:52
  shopping?
• 53:52
  Most
• 53:53
  of
• 53:53
  the
• 53:53
  time?
• 53:53
  Yeah.
• 53:54
  I'm.
• 53:54
  I'm
• 53:54
  more
• 53:54
  of
• 53:54
  a.
• 53:55
  Because
• 53:55
  I
• 53:55
  got.
• 53:55
  I
• 53:55
  got
• 53:55
  grocery
• 53:56
  stores
• 53:56
  that
• 53:56
  are
• 53:56
  really,
• 53:56
  really
• 53:57
  close
• 53:57
  to
• 53:57
  my
• 53:57
  house,
• 53:58
  like
• 53:58
  within
• 53:58
  like
• 53:59
  a
• 53:59
  quarter
• 53:59
  mile.
• 54:00
  Okay.
• 54:00
  So
• 54:01
  for
• 54:01
  me,
• 54:01
  I'm
• 54:01
  like
• 54:01
  more
• 54:02
  buying
• 54:02
  in,
• 54:02
  in
• 54:03
  the
• 54:03
  moment,
• 54:03
  more
• 54:04
  so
• 54:04
  than,
• 54:04
  than
• 54:05
  anything.
• 54:05
  So,
• 54:05
  like,
• 54:06
  I
• 54:06
  try
• 54:06
  not.
• 54:06
  I
• 54:07
  try
• 54:07
  not
• 54:07
  to
• 54:07
  pantry
• 54:07
  load.
• 54:08
  I
• 54:08
  try
• 54:08
  really
• 54:08
  hard
• 54:09
  not
• 54:09
  to
• 54:09
  pantry
• 54:09
  load
• 54:09
  and
• 54:10
  just
• 54:10
  go
• 54:10
  out
• 54:10
  and
• 54:10
  get
• 54:11
  the
• 54:11
  groceries
• 54:11
  when
• 54:11
  I
• 54:11
  need
• 54:12
  the
• 54:12
  groceries.
• 54:13
  So.
• 54:13
  So
• 54:13
  for
• 54:14
  me,
• 54:14
  it's
• 54:14
  more
• 54:14
  about
• 54:15
  stopping
• 54:15
  in
• 54:15
  real
• 54:16
  quick.
• 54:17
  But
• 54:17
  I
• 54:17
  shop
• 54:17
  like
• 54:18
  I'm
• 54:18
  on
• 54:18
  a
• 54:18
  mission.
• 54:18
  Like,
• 54:19
  I'm
• 54:19
  never
• 54:19
  like
• 54:19
  going
• 54:20
  down
• 54:20
  the
• 54:20
  aisles
• 54:21
  browsing.
• 54:21
  I'm
• 54:21
  never
• 54:22
  like,
• 54:22
  caught
• 54:23
  by
• 54:23
  something
• 54:23
  new.
• 54:24
  You
• 54:24
  know,
• 54:24
  I
• 54:24
  just.
• 54:24
  I
• 54:25
  know
• 54:25
  what
• 54:25
  I'm
• 54:25
  going
• 54:25
  in.
• 54:25
  I'm
• 54:26
  going
• 54:26
  in
• 54:26
  and
• 54:26
  I'm
• 54:26
  going
• 54:26
  to
• 54:27
  get
• 54:27
  it.
• 54:27
  You
• 54:28
  have
• 54:28
  kids
• 54:28
  home
• 54:29
  for
• 54:29
  the
• 54:29
  summer,
• 54:29
  right?
• 54:29
  Like,
• 54:30
  you
• 54:30
  don't
• 54:31
  pantry
• 54:31
  load?
• 54:31
  I
• 54:31
  have
• 54:31
  to
• 54:32
  pantry
• 54:32
  load
• 54:32
  like
• 54:32
  no
• 54:33
  other
• 54:33
  for
• 54:33
  these
• 54:33
  darn
• 54:34
  kids
• 54:34
  while
• 54:35
  they're
• 54:35
  snacking.
• 54:36
  I
• 54:36
  shouldn't
• 54:36
  say
• 54:36
  that.
• 54:37
  I
• 54:37
  pantry
• 54:37
  load.
• 54:38
  I
• 54:38
  go
• 54:38
  in
• 54:38
  and
• 54:39
  pantry
• 54:39
  load
• 54:39
  for
• 54:40
  what
• 54:40
  I
• 54:40
  want.
• 54:40
  So,
• 54:41
  like,
• 54:41
  I
• 54:41
  guess
• 54:41
  I
• 54:41
  do,
• 54:41
  like,
• 54:42
  I'll
• 54:42
  go
• 54:42
  in
• 54:42
  and,
• 54:42
  you
• 54:43
  know,
• 54:43
  buy
• 54:43
  the
• 54:43
  uncrustables,
• 54:45
  buy
• 54:45
  the
• 54:45
  frozen
• 54:45
  waffles,
• 54:46
  all
• 54:46
  that
• 54:46
  stuff.
• 54:47
  But
• 54:47
  like,
• 54:47
  I
• 54:48
  keep
• 54:48
  it.
• 54:49
  I
• 54:49
  keep
• 54:49
  it
• 54:49
  pretty
• 54:49
  sparingly,
• 54:50
  like
• 54:50
  just
• 54:50
  for
• 54:51
  the
• 54:51
  breakfast
• 54:51
  and
• 54:51
  the
• 54:51
  lunches
• 54:52
  and
• 54:52
  the
• 54:52
  dinners.
• 54:52
  I
• 54:53
  try
• 54:53
  to
• 54:53
  do
• 54:53
  more
• 54:53
  on
• 54:54
  demand,
• 54:54
  depending
• 54:54
  on,
• 54:55
  you
• 54:55
  know,
• 54:55
  I
• 54:55
  got
• 54:55
  two
• 54:56
  boys,
• 54:56
  they're
• 54:56
  finicky
• 54:57
  as
• 54:57
  hell,
• 54:57
  and
• 54:57
  I
• 54:58
  hope
• 54:58
  they're
• 54:58
  listening
• 54:59
  and
• 54:59
  change
• 54:59
  their
• 55:00
  ways
• 55:00
  at
• 55:00
  some
• 55:00
  point.
• 55:01
  But,
• 55:02
  you
• 55:02
  know,
• 55:02
  like,
• 55:03
  so,
• 55:03
  like,
• 55:03
  for
• 55:03
  them
• 55:03
  it's
• 55:04
  like,
• 55:04
  you
• 55:04
  know,
• 55:04
  what
• 55:04
  do
• 55:04
  you
• 55:04
  guys
• 55:04
  want?
• 55:05
  I
• 55:05
  don't.
• 55:05
  It
• 55:05
  can
• 55:06
  never
• 55:06
  get
• 55:06
  the
• 55:06
  two
• 55:06
  of
• 55:06
  them
• 55:06
  to
• 55:07
  agree
• 55:07
  either.
• 55:07
  So
• 55:07
  it's
• 55:07
  always
• 55:08
  kind
• 55:08
  of
• 55:08
  an
• 55:08
  in
• 55:08
  the
• 55:08
  moment
• 55:09
  decision
• 55:09
  and
• 55:09
  I
• 55:09
  run
• 55:10
  out
• 55:10
  and
• 55:10
  get
• 55:10
  whatever
• 55:10
  it
• 55:10
  is
• 55:10
  that's.
• 55:11
  That's
• 55:11
  needed,
• 55:11
  Jen,
• 55:12
  European
• 55:13
  of
• 55:13
  you,
• 55:14
  like,
• 55:14
  it's
• 55:15
  more
• 55:16
  traditional
• 55:16
  there
• 55:16
  to
• 55:17
  grab
• 55:17
  the
• 55:17
  groceries
• 55:17
  you
• 55:17
  need
• 55:18
  for
• 55:18
  that
• 55:18
  day.
• 55:18
  More
• 55:19
  of
• 55:19
  a
• 55:19
  walking
• 55:19
  culture.
• 55:20
  You
• 55:20
  can
• 55:20
  do
• 55:20
  that.
• 55:21
  Yep.
• 55:22
  Yep.
• 55:22
  No.
• 55:22
  100%.
• 55:23
  Yeah.
• 55:23
  That.
• 55:23
  That
• 55:23
  is
• 55:24
  a
• 55:24
  great
• 55:24
  way
• 55:24
  to
• 55:24
  describe
• 55:25
  me
• 55:25
  and
• 55:26
  my
• 55:26
  lifestyle,
• 55:26
  actually.
• 55:27
  That's
• 55:27
  what
• 55:27
  I
• 55:27
  aspire
• 55:28
  to.
• 55:28
  So
• 55:28
  thank
• 55:28
  you
• 55:28
  for
• 55:29
  that.
• 55:29
  I'll
• 55:29
  take
• 55:29
  that
• 55:29
  as
• 55:29
  a
• 55:29
  compliment,
• 55:30
  Jen.
• 55:30
  Yes.
• 55:33
  On
• 55:33
  that
• 55:33
  note,
• 55:34
  happy
• 55:34
  birthday
• 55:35
  today
• 55:35
  to
• 55:36
  Aaron
• 55:36
  Moriarty,
• 55:37
  Mindy
• 55:37
  Cowling,
• 55:38
  and
• 55:38
  to
• 55:38
  the
• 55:39
  woman
• 55:39
  my
• 55:40
  friend
• 55:40
  Jordan
• 55:40
  Burke
• 55:41
  once
• 55:41
  met
• 55:42
  on
• 55:42
  the
• 55:42
  sideline
• 55:43
  of
• 55:43
  his
• 55:43
  child's
• 55:43
  soccer
• 55:44
  game
• 55:44
  and
• 55:44
  never
• 55:45
  fails
• 55:45
  to
• 55:46
  remind
• 55:46
  me
• 55:46
  about
• 55:46
  it.
• 55:47
  The
• 55:47
  wonderful
• 55:48
  Minka
• 55:48
  Kelly.
• 55:49
  Thanks,
• 55:49
  Jordan,
• 55:50
  for
• 55:50
  always
• 55:50
  remembering
• 55:51
  to
• 55:51
  twist
• 55:51
  the
• 55:52
  knife
• 55:52
  in
• 55:52
  my
• 55:53
  chest
• 55:53
  so
• 55:53
  deep.
• 55:54
  And
• 55:54
  remember,
• 55:54
  if
• 55:54
  you
• 55:55
  could
• 55:55
  only
• 55:55
  read
• 55:55
  or
• 55:55
  listen
• 55:55
  to
• 55:55
  one
• 55:56
  retail
• 55:56
  blog
• 55:56
  in
• 55:56
  the
• 55:56
  business,
• 55:57
  make
• 55:57
  it
• 55:57
  on
• 55:57
  me
• 55:57
  Talk.
• 55:58
  Our
• 55:58
  Fast5
• 55:58
  podcast
• 55:58
  is
• 55:59
  the
• 55:59
  quickest,
• 55:59
  fastest
• 55:59
  rundown
• 56:00
  of
• 56:00
  all
• 56:00
  the
• 56:01
  week's
• 56:01
  top
• 56:01
  news
• 56:01
  and
• 56:01
  our
• 56:02
  daily
• 56:02
  newsletter
• 56:02
  tells
• 56:03
  you
• 56:03
  everything
• 56:03
  you
• 56:03
  need
• 56:04
  to
• 56:04
  know
• 56:04
  each
• 56:04
  day.
• 56:05
  Stay
• 56:05
  on
• 56:05
  top
• 56:06
  of
• 56:06
  your
• 56:06
  game
• 56:06
  as
• 56:06
  a
• 56:06
  retail
• 56:07
  executive
• 56:07
  and
• 56:07
  also
• 56:07
  regularly
• 56:08
  feature
• 56:08
  special
• 56:09
  content
• 56:09
  that
• 56:10
  is
• 56:10
  exclusive
• 56:10
  to
• 56:10
  us
• 56:10
  and
• 56:10
  that
• 56:11
  we
• 56:11
  take
• 56:11
  a
• 56:11
  lot
• 56:11
  of
• 56:12
  pride
• 56:12
  in
• 56:12
  doing
• 56:12
  just
• 56:13
  for
• 56:13
  you.
• 56:13
  And
• 56:14
  it's
• 56:14
  called
• 56:14
  the
• 56:14
  Retail
• 56:15
  Daily
• 56:15
  Minute.
• 56:16
  Thanks
• 56:16
  as
• 56:16
  always
• 56:16
  for
• 56:16
  listening
• 56:16
  in.
• 56:17
  Please
• 56:17
  remember
• 56:17
  to
• 56:17
  like
• 56:17
  and
• 56:17
  leave
• 56:18
  us
• 56:18
  a
• 56:18
  review
• 56:18
  wherever
• 56:19
  you
• 56:19
  happen
• 56:19
  to
• 56:19
  listen
• 56:19
  to
• 56:19
  your
• 56:20
  podcast
• 56:20
  or
• 56:20
  on
• 56:20
  YouTube.
• 56:21
  You
• 56:21
  can
• 56:21
  follow
• 56:21
  us
• 56:21
  today
• 56:21
  by
• 56:21
  simply
• 56:22
  going
• 56:22
  to
• 56:22
  YouTube.
• 56:25
  Jen,
• 56:26
  if
• 56:26
  people
• 56:26
  want
• 56:26
  to
• 56:26
  get
• 56:27
  in
• 56:27
  touch
• 56:27
  with
• 56:27
  you,
• 56:28
  what's
• 56:29
  the
• 56:29
  best
• 56:29
  way
• 56:29
  for
• 56:29
  them
• 56:29
  to
• 56:29
  do
• 56:29
  that?
• 56:31
  You
• 56:31
  can
• 56:31
  find
• 56:31
  me
• 56:32
  on
• 56:32
  LinkedIn.
• 56:32
  Jenn
• 56:33
  Hahn
• 56:33
  J
• 56:34
  E
• 56:34
  N
• 56:34
  N
• 56:35
  J
• 56:36
  H
• 56:36
  N
• 56:37
  Or
• 56:37
  you
• 56:37
  can
• 56:38
  find
• 56:38
  us
• 56:38
  at
• 56:38
  our
• 56:38
  website,
• 56:38
  www.jrecruitingservices.com
• 56:42
  yes.
• 56:42
  Yes.
• 56:43
  And
• 56:43
  Jen,
• 56:43
  thank
• 56:43
  you
• 56:44
  so
• 56:44
  much
• 56:44
  for
• 56:45
  joining
• 56:45
  us
• 56:45
  as
• 56:46
  co
• 56:46
  hosts
• 56:46
  for
• 56:46
  this
• 56:47
  week's
• 56:47
  Fast
• 56:48
  five
• 56:48
  podcast.
• 56:48
  And
• 56:48
  thanks
• 56:49
  as
• 56:49
  always
• 56:49
  for
• 56:49
  being
• 56:50
  our
• 56:50
  resident
• 56:51
  talent
• 56:51
  expert.
• 56:52
  So
• 56:52
  we
• 56:52
  always
• 56:53
  love
• 56:53
  having
• 56:53
  you
• 56:54
  and
• 56:54
  the
• 56:55
  expertise
• 56:55
  that
• 56:56
  you
• 56:56
  provide
• 56:56
  and
• 56:56
  all
• 56:57
  the
• 56:57
  specific
• 56:58
  people
• 56:58
  and
• 56:58
  human
• 56:59
  related
• 56:59
  questions.
• 57:00
  So
• 57:00
  until
• 57:00
  next
• 57:00
  week,
• 57:01
  on
• 57:01
  behalf
• 57:02
  of
• 57:02
  all
• 57:02
  of
• 57:02
  us
• 57:02
  at
• 57:02
  Omnitok
• 57:03
  Retail,
• 57:03
  as
• 57:03
  always,
• 57:04
  be
• 57:04
  careful
• 57:04
  out
• 57:05
  there.