325. Geoff Cook, CEO of Noom

Fitt Insider · Feb 9, 2026 · 34m

Today, I'm joined by Geoff Cook, CEO of Noom.

Evolved from behavior change app to clinical health platform, Noom combines personalized coaching with medications like GLP-1s to forge better habits and drive long-term health outcomes.

In this episode, we discuss using medication as a catalyst for behavior change.

We also cover:

Shifting revenue driven by medicated plans

Microdosing GLP-1s

Building the "Duolingo of Health"

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website…