The playbook behind this company's explosive growth

Power Players with Brian Sozzi · Feb 23, 2026 · 22m

Before starting his brand in 2013 with his twin brother, Alex Faherty built his business expertise in private equity at powerhouse Cerberus Capital Management. His brother developed top design skills at Ralph Lauren, pursuing his longtime passion for clothing. The brothers used their expertise to start their own business, Faherty. The family-owned brand is on a mission to create clothing that blends the relaxed comfort of beach wear with elevated urban style. Faherty now reportedly generates nine-figure annual sales and boasts 80 retail stores in addition to its online business. Alex hopped…