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How Marketers Master Asymmetric Budgeting
Most marketing leaders treat budget allocation like a spreadsheet exercise, but the real leverage comes from asymmetric betting. In this episode, Lucas and Luna dissect how top performers shift resources from low-ROI legacy channels to high-potential experimental ones without triggering internal panic. We look at the specific mechanics of 'asymmetric budgeting' — taking calculated risks where the downside is capped but the upside is exponential. Using examples from consumer goods and B2B tech, we show you how to build a portfolio of bets that protects your core while funding the…
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