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Latest / The Freight Coach Podcast

1528. #TFCP - Separating Freight Tech Hype from Reality!

Is the latest AI in logistics actually worth the hype, or is it just another tech bubble waiting to burst? How can digital freight brokerages genuinely optimize their daily workflows without wasting capital on software that doesn't deliver?

Let's get right into it with our good friend Eric Johnson to talk about the current state of freight tech!

We dive into why so many supply chain technology startups miss the mark by ignoring fundamental workflow optimization, and whether fully automated AI carrier reps are a legal reality or just a risky liability.

We also break down the massive…

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