Tamsen Webster: Great Stories are Empathy Machines
Have you ever thought about a story as a persuasive argument or as making a case? Because that is what a good story does - it moves us to think or act in a new way. There is a structure to every good story that inspires, ignites, and moves people to action, whether that action is to make a change, donate money, or invest in your product or service. Today, I talk with my guest, Tamsen Webster about her red thread strategy for great storytelling. We talk about why good storytelling is required if you want to move people to action, how empathy plays a big role, and what we do to unintentionally…
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