5B STANDARD BANK YOUTH BAROMETER WITH MOTHUSI DIRE - HEAD OF VAF PRODUCT & VALUE PROPOSITIONS (OEMS, CRM & DIGITAL)
Youth Redefining the Car Market: Financially cautious buyers prioritise value and affordability. Cars as a necessity, not a luxury. Affordability as a key factor shaping buying decisions. The rise of value-for-money brands and the rapid growth of Chinese brands such as Chery and GWM Young people’s focus on affordability, sustainability and smart borrowing.
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