Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketing Managers Use the Side Project to Get Promoted
In this episode of The Marketing Career Podcast, Lucas and Luna explore how side projects outside your day job can accelerate your promotion timeline. They break down the story of a mid-career brand manager at Nestlé who built a personal newsletter about pet food trends, grew it to 12,000 subscribers in eight months, and used that project to leap from brand manager to senior brand manager. Lucas explains the three criteria that make a side project career-relevant — visibility, skill gap, and network effect — and why internal hiring managers often trust side-project evidence over performance…
The skinny
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