Latest / Let's Talk Podcasts from Feminist Podcasters Collective / Use Your Podcast to Become the Go-To Expert in Your Industry with Jodi Krangle
Transcript
- Becky Mollenkamp, she/they (00:00) Hello, welcome back to Let's Talk Podcasts with members of the Feminist Podcasters Collective. And today I'm joined by Jody Krangel, who does audio branding podcast. let's start with when did you start your podcast and what was the reason behind wanting to start it? Jodi Krangle (00:14) Well, I started it in November of 2019. So it's been going for a number of years. That I guess this is year seven. I think. I know. It feels very strange. Yeah. Becky Mollenkamp, she/they (00:20) How yeah, how was 2019 seven years ago? But yeah, seven years. Wow. Right? Jodi Krangle (00:27) I had fought it for a really long time. I was a member of a business mastermind, and everyone in that business mastermind was encouraged to start a podcast for whatever reason. And Becky Mollenkamp, she/they (00:38) Well you twenty nineteen it was all their age, right? Jodi Krangle (00:40) I know it was all the rage, exactly. But I fought it for so long. I had a songwriting website from nineteen ninety-five until twenty sixteen. And it was a resource for songwriters that just had all sorts of stuff, like articles and a message board, and it had a radio show, and I was sending out newsletters on a monthly basis and like it was it was a lot. It was a lot. And when I stopped doing it in twenty sixteen because my voiceover took over the songwriting. I wasn't really writing songs anymore. I was facilitating it for other people and I wasn't doing it myself anymore. So, I thought it was time. I didn't want to get back into something that would also then cause me to have to do stuff in that administrative type of way, the same way. And Becky Mollenkamp, she/they (01:27) Mm-hmm. Jodi Krangle (01:28) podcasting kind of felt to me like going back to that same place. So so Because I had done most of it myself, the the website for so long, and I felt really overloaded, I knew what that felt like. And so when Becky Mollenkamp, she/they (01:43) Yeah. Jodi Krangle (01:44) I started my podcast in 2019, I was like, okay, I need a team. It's not just gonna be me because I am not spending my entire life doing this. I have a job. Becky Mollenkamp, she/they (01:55) Right. Jodi Krangle (01:56) So yeah, so it started. It started with the help of my fellow voice actor friend Umberto Franco, who is in Portugal and a very talented voice actor himself. And he was fantastic and he helped me both with the audio. We didn't actually go to video until episode 150, and we are now at episode 360 plus. So Becky Mollenkamp, she/they (02:21) Yeah. Jodi Krangle (02:22) been a while. But I have a Becky Mollenkamp, she/they (02:23) Yeah. Jodi Krangle (02:24) writer for the blog. I have Becky Mollenkamp, she/they (02:26) Okay. Jodi Krangle (02:26) a social media marketing person who takes care of planning all that out. And we have a weekly newsletter that she helps with and all of that stuff. So it's a team now, thankfully. Becky Mollenkamp, she/they (02:34) Yeah. Yeah. And you're not the only person who went into podcasting a little bit reluctantly because people had said you should, either because you have a great voice for it, or you have a story that really like the medium works for it, or it would just make Jodi Krangle (02:46) Mm-hmm. Becky Mollenkamp, she/they (02:47) really sense with good sense with your marketing funnel. So I've I've talked to other people who have a similar experience. Most of them the reason they stick with it is because they end up loving it. Is that also true for Jodi Krangle (02:55) yeah. Becky Mollenkamp, she/they (02:56) you? Jodi Krangle (02:56) Yeah, definitely. I when I started, I've been a voice actor since 2007 and I've been full-time pretty much since the beginning. So that's you know, not having a job and expecting the podcast to make the job for me was never the issue. So Becky Mollenkamp, she/they (03:12) Mm-hmm. Jodi Krangle (03:12) it was a supplement to what I was doing, maybe a long tail marketing thing. But I decided that I wanted to talk about the power of sound and how it influences us because as a voice actor I wanted to know what I was contributing to when it came to advertising, marketing and branding and why it was important. I I had to justify my existence. So so that's basically what the podcast does, but it it sort of branched out to talk to people about neuroscience and health science and how the beeps in hospitals are killing us and Are the noise around us and how noise pollution can affect us, and all sorts of really interesting little aspects about how sound affects us in our daily lives and not just in advertising, marketing, and branding. So for me, it's become a passion, just because I already Becky Mollenkamp, she/they (04:03) Mm. Jodi Krangle (04:04) had the passion for sound, really, because I've been using my voice pretty much all my life. But knowing more about the industry and How people make their decisions and the psychology behind all of this is just totally fascinating to me. So the podcast sort of took a life of its own because I got so passionate about it. Becky Mollenkamp, she/they (04:25) Yeah. Well, and I think the why piece is really interesting and important, especially when we're talking to independent podcasters who are not like at the top of the charts where it's like, okay, you're you're definitely monetizing this and you're at minimum seeing that as a part of the reason to do it, maybe not the only reason. But for most of us, that's just it's just not that. It's not about how many ad dollars am I bringing in from a podcast. So I exactly. I think Jodi Krangle (04:47) I am not bringing any ad dollars in at all. Yeah, Becky Mollenkamp, she/they (04:50) Most of us are bringing in exactly zero point zero, right? From ad dollars. That's just not Jodi Krangle (04:53) exactly. Becky Mollenkamp, she/they (04:54) and and that's the case for most independent podcasters. So Jodi Krangle (04:57) Yeah. Becky Mollenkamp, she/they (04:57) the but the why is really interesting. And I hear now some of the why. What was the why at the start? Because you did finally say reluctantly, I'm gonna do this. So what what really made you think, Jodi Krangle (05:08) Yeah. Becky Mollenkamp, she/they (05:08) okay, I'll do it then? And what did you think was kind of the goal? And and how has that shifted? I've heard some of how it shifted, but you can riff on that. Jodi Krangle (05:14) Yeah. Well, I started definitely wanting to focus on the the the people who hire voice actors because I wanted to know where that decision comes from, how they came to that decision. I wanted to talk to audio branding companies to find out what made them tick. You know, why are they doing what they're doing? And when do they use voice actors, when do they use sound designers, when do they use musicians, you know, all of this stuff. And in the course. Becky Mollenkamp, she/they (05:40) Was the thought being that that having that knowledge would help you in your career? Was it this more of a okay, so there was that piece of like, okay. Jodi Krangle (05:44) definitely. Yeah. There was that piece. And also I knew I was speaking to other voice actors too, because I know a lot of people in the industry. And so I know that they want to know these things. But I didn't want to make my podcast about interviewing my colleagues. So it wasn't I I don't want it ever to become a popularity contest. You know, I didn't want to start inviting some people and not inviting others and then having people yell at me. So Becky Mollenkamp, she/they (06:10) Right. But was it so the was it more about Jodi Krangle (06:11) I was never I never wanted to get into that. Becky Mollenkamp, she/they (06:13) expanding your network and your your presence, your visibility inside of your industry? Jodi Krangle (06:19) Well, yes and no. It was on the the micro was expanding my presence in my industry and how helping my colleagues to understand why the people who hire us make those decisions. But it was also to reach the ad execs who Becky Mollenkamp, she/they (06:36) Mm. Jodi Krangle (06:37) need to actually explain to their end clients why the sound of what they're doing is important. Because a lot of them focus on the visuals and that's really all they care about. And And and they want to be clever, which is fantastic, I guess. But you know, a clever ad is also sometimes a really forgettable ad when it comes to the name of the advertiser. So, you know, it may be a really clever ad, but if you can't remember the name of the advertiser, then it's a failed ad. It doesn't do what it's supposed to do. So how do you make an ad more memorable? Well, sound is a big part of that. And not only was I wanting to speak to the ad execs and my colleagues, but I also want to speak to the end client. I want to speak to the person in charge of 3M, you know, who's thinking about how they're gonna make an impact and make it bigger and better and actually get people to care, you know? Becky Mollenkamp, she/they (07:31) Mm-hmm. Jodi Krangle (07:32) And and sound is a way to do that. So it it seemed very important to me. But rather than making money from ads or any kind of sponsoring or or affiliate things or anything like that. I wanted to make relationships with the people that I had on the podcast. So for me, that was the biggest plus of all of this, getting to know the people that I had on. Becky Mollenkamp, she/they (07:55) Mm-hmm. And has that now that you've been doing this for seven years, three hundred Jodi Krangle (08:00) Yeah. Becky Mollenkamp, she/they (08:00) and fifty plus episodes, had what has been the fruit of that? What has that I'm I'm assuming you wouldn't still be doing it, or maybe you would just because it's fun and that's also valid. But I'm assuming, yeah, exactly. Jodi Krangle (08:10) Well it is fun, yeah. Becky Mollenkamp, she/they (08:11) So the the passion part of it is a is a big part of the why. But Jodi Krangle (08:14) Yeah. Becky Mollenkamp, she/they (08:15) has this part, the initial why, has it proven to be as useful as you had hoped, as as re fruitful as you had hoped? Jodi Krangle (08:22) It has. I'm not getting jobs from it every day, but Becky Mollenkamp, she/they (08:26) Mm-hmm. Jodi Krangle (08:26) I certainly am more on people's list when it comes to a voice actor they might want to work with. And audio branding companies work with a whole bunch of different people. So I've been hired from just some of the audio branding specialists who are on the podcast thinking, Jody would be really good for this. So, you know, that's happened a few times. But also I was invited to be a jury member on the International Sound Awards about four years ago. And I've been doing that for several years now because I interviewed Dr. Corny is it cornelius? my god, I'm like Cornelius Ringer, I believe is his name. And he's from Hamburg. And he runs an audio branding company, but he also is the fellow behind the International Sound Awards. And they started in 2009. So it's been going on for a long time. And th just the being asked to participate in that is such an honor. And it's a worldwide thing. So like how cool is that? Becky Mollenkamp, she/they (09:26) Yeah. I think that's amazing. And I think it is so important. The you know, the reason I want to talk about that and and highlight it is because I do think a lot of people see podcasting. They they've been on this the side of listening to podcasts. And often because of the lousy algorithm discoverability methods for podcasts, they're they're seeing the top podcasts and they see these people or they read about these people making lots of money from their podcast. They see smart lists being sold for Hundreds of millions of dollars, and they think, I want a podcast, Jodi Krangle (09:54) Of course. Becky Mollenkamp, she/they (09:55) I want a piece of that sweet, sweet action, right? And people sometimes get into it for that reason, thinking that's going to be the, you know, a way they're gonna bring new money into their business or whatever. And I just I think it's important to right-size expectations, first of all, that that's just not, I mean, those ad dollars don't tend to trickle down to the shows with smaller audiences. But that doesn't mean there can't be some really wonderful benefits, even if you can't. always tie them directly to an income stream or a direct income that that still have pay dividends, right? And I think this idea of being known in your industry, of being a go-to expert in your industry, a resource in your industry, that is valuable. It's invaluable, right? It's a really important Jodi Krangle (10:39) Yeah. Becky Mollenkamp, she/they (10:40) thing and a great reason to stick around. And I'm gonna guess that has built over time too, right? Jodi Krangle (10:46) yeah. Yeah. It's funny, before I started this show in November of twenty nineteen, in the summer of twenty nineteen, I started a little podcast just to test the waters. And it was called Jody's Silver Linings. And it was just a little bit of like conventional wisdom of, you know, regular stuff, like you don't have to be productive every second of the day. And you don't have to take a picture of your meal. You could actually just enjoy eating it. Becky Mollenkamp, she/they (11:12) Right. Yeah. Jodi Krangle (11:13) You know what I mean? little things like this, which I think were much more relevant when I was thinking of them in the summer of 2019. I mean, but but I did that for like 30 episodes. I had a couple of people on as interviewees, like guests on the show, just talking. It was like it was like a a a way to rest creative souls. Like it was like how how to Exist in your world and not be over stimulused and just to be better as a creative person and not be overwhelmed. And I I can't even remember what the tagline now was. It would had something to do with that. But after 30 episodes, people started asking me to be a life coach. So So this is the thing, right? That's what alerted me to the fact that when you do a podcast, people start thinking that you are the authority in whatever you are podcasting in. So choose your podcasting subject wisely. That was not right for me. I no Becky Mollenkamp, she/they (12:11) Mm-hmm. For sure. Yeah. I mean, unless that's something you wanted to add on as a fun hobby, right? And that's also okay. But yeah, if you want it to be a part of your business plan, your marketing operations, it does, it's great when it relates to what you do. It's smart for it to be. Jodi Krangle (12:27) Mm-hmm. Becky Mollenkamp, she/they (12:28) And also then to not overlook that piece of you become seen as that expert voice, and that that can really pay off for your business. So I think that's really great that you've shared that. Are there other lessons that you've learned? Because you're in this for a while, right? In the world of podcasting, you're an OG. I think you're you know, you're close to it, you're getting there. Because for a lot of folks, I I've been Jodi Krangle (12:44) Mm-hmm. Not quite, but but Becky Mollenkamp, she/they (12:50) podcasting about since 2017, I think, 16, 17. Jodi Krangle (12:53) Yeah. Yeah. Becky Mollenkamp, she/they (12:55) and I mean there are people who've been doing it since the early 2000s, which we often overlook, but there that was Jodi Krangle (12:58) yeah. Yes. Yeah, yeah. Becky Mollenkamp, she/they (13:00) it was further few and far between then. And now it is like you feel like everybody on their brother has a podcast, right? Jodi Krangle (13:05) Yeah. Becky Mollenkamp, she/they (13:06) If you've been doing it for a while, you've you've learned some things along the way. You don't get to 360 plus episodes without learning some things along the way. So what Jodi Krangle (13:13) That is true, yes. Becky Mollenkamp, she/they (13:14) are the things that you've learned that you feel like other folks who are, because I I really want to, I think that the the lens that's important here is this piece around being an expert in your industry, being elevating your cachet in your industry. What are things that you've learned along the way that have really helped with that, do you think? Jodi Krangle (13:32) That I don't have to do it all myself. Becky Mollenkamp, she/they (13:34) Mm. Jodi Krangle (13:35) because wow, that is a lot. people, I think, underestimate how much it takes because it takes so little, if that makes any sense. So Becky Mollenkamp, she/they (13:45) Course. Jodi Krangle (13:45) so because you can do it with like an iPhone and nothing else, if you really want to, people forget what's involved in actually making that worth doing, in in the sense that If you're gonna have guests, you need to source the guests, you need to pre-clear them, you need to have the discussion figured out on some kind of like, I don't know, like maybe you have questions like point form notes or something in the background or whatever. Like you need to understand who your guest is. You know, need to do some research beforehand. You need to be able to produce that afterwards and put it out on social media or wherever else you want to put it. You need to be able to let people know it's there. You need a website. You need to figure out all of the things that go along with this. And sometimes it's a lot for one person to do. And I totally get that. You know, in business in general, I think a lot of people make that mistake, that they feel that they have to do everything themselves. I can't afford to hire anyone. Well, how much is your time worth? I mean, really, that's what you have to do. You have to sort of figure out. How much your time is worth, whether that means hiring a housekeeper, or you know, someone to clean your house, or buying like factor meals, or you know, having someone help to edit your podcast. These are all things that no, no, no, no. I personally Becky Mollenkamp, she/they (15:02) Yeah. Factor's not a sponsor or advertiser, but if they wanna be, they can be. Jodi Krangle (15:10) use them, so I love it. Yeah. I know. Becky Mollenkamp, she/they (15:12) You should reach out. I hear their ads on podcastsy, so it works, Factor. I there you go. You you are Jodi Krangle (15:16) Yeah, I was doing this before their ads. But yeah. Becky Mollenkamp, she/they (15:20) you're a hipster. You're doing it before it was cool. I think that's so important to think about support and Jodi Krangle (15:25) Mm-hmm. Becky Mollenkamp, she/they (15:25) help along the way, because you're right. And then are there things that you've done with your guests in particular, whether it's about who you approach, how you approach, your follow-up that. There are some lessons that might be there for people who are like, I have these people on all the time, but it's not necessarily doing much for my career. how do I make sure I'm actually making the most of this podcast as an opportunity for me to be that expert in my field? Are there things that you've done that you think are really important for people to know about? Jodi Krangle (15:53) I think having a pre-chat is really super important. And the reason I say that is because it sets expectations really early so that when you actually do that interview, you're gonna have a productive conversation and something that fits what you're looking for on your podcast. So it's not a waste of time for either of you. But at the same time, reach out after. So let People who are on my podcast know the Monday before their podcast comes out on the Wednesday. And it's an email that has all the information they need to connect with me on social media, to know where it's gonna appear on YouTube, and then to ask them if they'd like to post a review or if they have anyone that they would suggest as a guest, you know, just to keep those conversations going, you know. I think it's really important to have that reach out afterwards. I think a lot of people forget and they just post the episode and assume people will find it. Well, that's not Becky Mollenkamp, she/they (16:45) Yeah. Jodi Krangle (16:45) really very productive, really, when you think about it. Becky Mollenkamp, she/they (16:48) Well, and I think thinking about our guests as relationships, rather than this Jodi Krangle (16:51) Mm-hmm. Becky Mollenkamp, she/they (16:51) transactional sort of you come on my show, then I don't see you again and whatever. Most Jodi Krangle (16:55) Yeah. Becky Mollenkamp, she/they (16:55) especially when the podcast is meant to be a vehicle for increasing your thought leadership in your industry and that sort of thing, those relationships become really key. And the follow-up, I love that piece about asking who else should I have on? Because what an opportunity for more introductions inside your industry that you're Jodi Krangle (17:12) Yeah. Becky Mollenkamp, she/they (17:12) wanting to be known in. I think that's a really smart thing too, is to ask who else they know. Who else can they introduce Jodi Krangle (17:17) Mm-hmm. Becky Mollenkamp, she/they (17:18) you to under the guise of and the and the real guise of having them on the podcast, but also knowing that that's opening doors for you. So that's a really smart thing to be doing. Yeah. Any other tips Jodi Krangle (17:27) Yeah. Yeah. Becky Mollenkamp, she/they (17:28) on that before I move on? Jodi Krangle (17:30) I think that your show needs to be a good showcase for them if you're gonna do that. and that's not to say that people aren't making an effort and not everyone's gonna be perfect at this, or you know, certainly I'm not perfect. I do the best I can to make that guest shine. And when I'm able to do that and they're happy with it, then they're much more likely to suggest other guests or post a review. So It it works out Becky Mollenkamp, she/they (17:56) So true. Jodi Krangle (17:56) for both of us, I never wanna be the interviewer who gets gotchas. I'm I'm there to make someone feel completely comfortable, to have them talk about their expertise and to enjoy the hell out of their time when they're with me. Becky Mollenkamp, she/they (18:09) Well, and it's not even the gotcha. that too. But I think even more Jodi Krangle (18:12) Yeah. Becky Mollenkamp, she/they (18:12) what I hear more often is this fear that some folks have of like, what if my guest outshines me? And this is supposed to be my show. But if I'm not showing off my expertise, right? And I think some of that is the positioning of your show. If you're there Jodi Krangle (18:24) Yeah. Becky Mollenkamp, she/they (18:25) trying to get clients directly from your show, that may be a different approach. But when you're doing it under this this sort of premise of this podcast can help me inside of my industry and how I'm viewed inside the industry. Then I think what you're saying is just so critically important. And it shouldn't be about you shining, but it's about how Jodi Krangle (18:41) Mm-hmm. Becky Mollenkamp, she/they (18:42) do you I mean you can shine as well, but it's how do I make sure my this person that I want to know me, to like me, to recommend me inside this industry? How can I make sure that they leave this feeling like a rock star, right? Because we remember people Jodi Krangle (18:55) yeah. Becky Mollenkamp, she/they (18:56) who make us feel that way. Jodi Krangle (18:57) definitely, definitely. And I also make sure that all of the social media, for the most part, most of the social media posts that I make are all with video clips of my guest, not me. They're Becky Mollenkamp, she/they (19:09) Mm. Yeah. Jodi Krangle (19:10) of my guest. So it's something for them to use on their social media that they can be proud of. And I don't think that if you're not the like you if you're not speaking every five seconds. That you are fading into the background of the interview or discussion. I think you're just letting, like you say, you're letting your guests shine. And really, when it comes right down to it, people who listen to your podcast are not listening. I mean, they're listening for the subject matter, yes, but they're also listening because they feel comfortable with that host. So you're always a part of that mix. You don't have to push your way in. Becky Mollenkamp, she/they (19:48) Yeah, right. And I mean, I love the word host too, because I think we need Jodi Krangle (19:52) Yeah. Becky Mollenkamp, she/they (19:52) to remember that we are hosts, not stars necessarily, right? And we're Jodi Krangle (19:55) Yes. Yes, exactly. Becky Mollenkamp, she/they (19:57) and even if you're a solo person, you're still the host of the show because you are if you're doing it correctly, it is a relationship with the audience, right? So even if it's just you, it should still be in relationship with them. And there there needs to be these feelings of them being invited in and them feeling like they are a part of the conversation. It is not about you just diatribing. them as if you are delivering Jodi Krangle (20:17) Well exactly. Becky Mollenkamp, she/they (20:18) us, you know, a monologue in a play, right? Where you Jodi Krangle (20:20) Yeah. Becky Mollenkamp, she/they (20:22) expect the audience to just shut up, right? Like, yeah, they're hearing you, they're listening, they're wanting to be a part of it. So I think host is important because when we host, we make sure that our guests feel comfortable. And again, whether that's Jodi Krangle (20:32) Very much so. Becky Mollenkamp, she/they (20:33) they're in the studio with you or they're just your listener, we want them to feel comfortable. And that rarely happens when it's just about how do I take up all the space in the room. Jodi Krangle (20:42) Totally. But I think the pre-chat really helps with that. So you you establish that rapport before you actually start having that conversation with them that's being recorded. And then Becky Mollenkamp, she/they (20:52) Mm-hmm. Jodi Krangle (20:53) they feel more comfortable because they know what's going to happen. Like I have a guest page that I show my guest once they've booked in their time to be recorded that has like, here's what happens before, during, and after our discussion. All laid out, all so that they can refer back to it. It's a page on my website that doesn't change. It's not password protected. It's like it's there. So Becky Mollenkamp, she/they (21:14) Has any of that evolved over time or have you always done the pre you did? Okay. Jodi Krangle (21:17) yeah. Well, I've always done the pre-chat that guest info page does evolve over time because things change. I also do my interviews on Riverside and I have a producer on with me so that someone else is running the tech while I'm having that conversation so I can focus on the guest. And so that the guest doesn't feel weird about, me telling them how to do their tech. It's actually like a tech person. Becky Mollenkamp, she/they (21:44) Mm-hmm. Jodi Krangle (21:44) Right. So it just makes things a little easier, I think, for for people in the wash to sort of feel in the it like they're in a safe space. Becky Mollenkamp, she/they (21:54) Yeah. I just wondered if you'd always done it because I'm curious what had what lessons have you learned along the way? maybe what were there things you did in the beginning that didn't quite work that you've adjusted over time that to improve Jodi Krangle (22:04) Yeah. Becky Mollenkamp, she/they (22:04) so people can learn from some of those lessons? Jodi Krangle (22:07) Well, yeah, I have an intro that I always put to the podcasts that I write sort almost before the interview. And generally we end up talking about everything that's in that intro. It's not like I'm, you know, it's not rocket science, but but it does give people an idea of what they're gonna get when they listen. And the better I am at describing that, the more likely people are to listen further. And I can't make it too long. I used to it used to be pretty lengthy. And I cut down the part where I honestly talk about my own podcast. You know, like could go here and here and here and you can review and you can do this and you can do that. And you know I have one page. Everyone can go there if they want to support the podcast. And then I make this little quip about how they could buy me a coffee because this takes a lot of coffee. And then that's the end of it and we go into the podcast. So that has evolved over time. The amount of intro has shortened. And experimenting over YouTube has also evolved over time because YouTube Becky Mollenkamp, she/they (23:13) Well yeah, 'cause you used to be audio only and now you are audio first, but video also, or is are you putting equal emphasis on both? Jodi Krangle (23:18) Yeah. It it it's kind of equal emphasis on both, Becky Mollenkamp, she/they (23:22) Okay. Jodi Krangle (23:23) but the YouTube is different from the audio version because the audio version has that intro and the YouTube version doesn't. Like we just start with the music. We have a little bit of like an intro snippet from the guest. So that's the same snippet that I use to promote them on social media and all of that, but that's the intro just to sort of lead people in and understand what they're gonna be talking about. And then we just do some music and we're right into it. I don't make people wait on YouTube because they do not want to wait on YouTube. Becky Mollenkamp, she/they (23:51) Yeah. Jodi Krangle (23:52) So it's a very different medium. And understanding that the audio and the video are different mediums and they need to be applied in different ways has definitely Becky Mollenkamp, she/they (24:02) Yeah. Jodi Krangle (24:02) been an evolving process. Becky Mollenkamp, she/they (24:05) Yeah. What made you decide to go onto YouTube after that long? Jodi Krangle (24:08) I I just I felt that it was important to have the visuals there as well because I thought it drawed pe it will draw people in further. And Becky Mollenkamp, she/they (24:19) Mm-hmm. Jodi Krangle (24:20) it's a different audience. Like there are people who prefer listening just on Spotify or I you know, Apple or whatever. They don't even wanna there are people on YouTube who even just listen to the audio because they put it on and then they walk away. Becky Mollenkamp, she/they (24:31) Which I yeah. Important to remember by the way for people doing YouTube, because I am one of those people frequently. And it's Jodi Krangle (24:38) Yeah. Becky Mollenkamp, she/they (24:38) and for those people, we need to remember as hosts that you still sometimes have to describe the visuals. But most especially if you are using the same stream for both, describe Jodi Krangle (24:46) Yeah, yeah. Becky Mollenkamp, she/they (24:48) visuals, but even just remember the people walk away while they're listening as well. So don't rely only on the visual, even on YouTube. But yeah, sorry to interject. Jodi Krangle (24:51) Totally. Yeah. So we record on no, it's fine. It's fine. And it's a good very good point. We record on Riverside so that the audio and the video are being recorded at the same time. It's not a live YouTube video. So we are very conscious of the fact that this is going to audio only. And if something is described visually, it has to be described audibly as well. Becky Mollenkamp, she/they (25:15) Yeah. Jodi Krangle (25:16) So yeah, but that takes a little getting used to too. So Becky Mollenkamp, she/they (25:19) For sure it does. Yeah. But Jodi Krangle (25:20) Yeah. Yeah. Becky Mollenkamp, she/they (25:22) I it's interesting too that you waited to to go to YouTube. It seems like for some people, and you know, I think everyone should do what's right for them. But I can also see some benefit in that because I'm gonna s I'm guessing by 150 episodes before you ever went to YouTube, you had a pretty good system going. You were already feeling comfortable as a host, at least. You were feeling kind of comfortable with the with the idea of podcasting and and having these conversations Jodi Krangle (25:45) Mm-hmm. Becky Mollenkamp, she/they (25:46) so that by the time you added this element of video, it wasn't all of it at once. It was like, okay, I'm feeling good about most of this. Now I can deal with this new element. Jodi Krangle (25:55) It's very true. And I will say that I am like a raging introvert. I really am. And Becky Mollenkamp, she/they (26:02) Name these. Jodi Krangle (26:03) I'm in a very forward-facing industry. Becky Mollenkamp, she/they (26:07) Mm-hmm. Jodi Krangle (26:07) And I have to get over it. So a lot of getting over it was putting those videos online and then realizing, I have something in my teeth this whole video. Okay. Like what? fine. Like just, Becky Mollenkamp, she/they (26:23) Mm-hmm. Jodi Krangle (26:24) you know, the sometimes it's just getting over yourself and realizing that you're never gonna look perfect. And if like like I've always been very conscious of the fact that my laugh when I laugh, like you can see my gums. Like it's just like up like up. It's just all over the place. And I just have to be okay with that Becky Mollenkamp, she/they (26:43) Yeah. Jodi Krangle (26:43) when it's When it's online and people can look at it and whatever and just get over myself and just not worry too much about it and just be me. And Becky Mollenkamp, she/they (26:53) Yeah. Jodi Krangle (26:53) that is hard. That is really difficult. Mm-hmm. Becky Mollenkamp, she/they (26:56) It is. It is hard and we have to honor that. And, you know, I have another interview which you can find wherever you're listening to this a few episodes back with Lindsay Johnson, who's also in the community, talking about a video first podcast approach. Jodi Krangle (27:08) Mm-hmm. Becky Mollenkamp, she/they (27:09) And a similar thing when people are saying, I don't want to be seen, this idea of like as harsh as it sounds, to some degree it really is just kind of get over yourself. Like it's and I don't mean that in a dismissive way or in a but yeah, it's like it it means get over your hang ups. You have like Jodi Krangle (27:18) Yeah. No no no and it's not. It it never is, but yeah. Yeah. Becky Mollenkamp, she/they (27:25) If we want to put ourselves out there, we have to put ourselves out there. And it's hard. But also, honestly, most people aren't paying attention to the things you are anyway. Right. I mean Yeah. Jodi Krangle (27:33) It's so true. Yeah. And and I will say also that if I want clients to be comfortable working with me, they need to see me. Becky Mollenkamp, she/they (27:40) Mm. Mm. Jodi Krangle (27:42) That's one of the things. I know that they're really, you know, they're hiring me for my voice. And that is totally valid. And I get it. And that's where their focus is gonna be, sure. But they wanna know I'm a real person, you know? Becky Mollenkamp, she/they (27:53) Yeah. And in this AI world, I think that's that's even more so, right? And we Jodi Krangle (27:57) Yes, yeah. Becky Mollenkamp, she/they (27:58) we just had drop the mic, which is our annual event through Podcast Collective. And and there was one of the members saying some a version of like, you know, I went into podcasting because I don't want to have to be on video, but now it feels like you've got to be on video and and I or show your face even on your website, haven't have your photos. And I can understand the resistance. I really do. So I fully honor it. And as a listener. I even though I listen most most podcasts I listen to, I do audio. But I Jodi Krangle (28:23) Mm-hmm. Becky Mollenkamp, she/they (28:23) always do a little cyber stalking because I want to know the person on the other side. I like to picture who I'm listening to. I want to feel like I know you. Like we going back to we are in conversation, it's hard to be in conversation with a an stranger or somebody you've never seen, right? Like we we put that picture in our head. And I think that that's important for us to get comfortable with and maybe remember, like if we really do want this medium that is deeply intimate, they're in your head. We have to remember that we that they may want to know that person that's in their head. And sometimes Jodi Krangle (28:54) Yeah. Becky Mollenkamp, she/they (28:54) seeing your face is part of that. So yeah. Jodi Krangle (28:57) Yeah, being the host is, you know, being visible. I hate to say it. So Becky Mollenkamp, she/they (29:01) Right. And going back to being making other people feel comfortable. That is part of that making them feel comfortable. Thank Jodi Krangle (29:04) Yes. Yeah. Becky Mollenkamp, she/they (29:06) you so much for this, Jody. I always end this by asking people, what's the best and worst advice you've gotten around podcasting? So you can start whichever you want, whether you whichever comes to you first, but some of the best advice you've heard and some it doesn't have to be that you personally have received, but just podcasting advice that you hear out there. What is some of the best stuff you hear and some of the worst? Pick whichever one resonates first. Jodi Krangle (29:26) my goodness. you know, I cause it's kind of the best and the worst. Like people have said Becky Mollenkamp, she/they (29:30) Okay, good. Let's Jodi Krangle (29:31) people have said like, just go do it. You don't have to be perfect. Like just go, just go, you know, do whatever you can and like put it out there. And I have to say that when I choose to go on a podcast, if someone has put their podcast setup together and they are miles away from their microphone and I can hear the echo of the room and I can barely understand what they're saying and you know, and their guest is like equally as not paying attention to their sound and they don't have any kind of music or intro or anything, and they're just like going and doing it. I I'm not so inclined to go on that show. Like I gotta say. And it I don't care how many people they have on it, like it doesn't matter how many listeners. Becky Mollenkamp, she/they (30:15) So that's the worst what makes it the what also makes it the best advice then? Jodi Krangle (30:19) that again, like we were talking about, you have to get over yourself. Exactly. Becky Mollenkamp, she/they (30:21) Get over yourself. Jodi Krangle (30:24) Yeah. So nothing has to be absolutely perfect. If you make the effort, that's all I'm after, you know? But there Becky Mollenkamp, she/they (30:30) Yeah. Well Jodi Krangle (30:32) are some people who just put out whatever and just expect it to put the internet on fire like Becky Mollenkamp, she/they (30:39) Listen, Jody, you're gonna be wildly disappointed in this podcast appearance that you agreed to come on because it is. done is better than perfect. And here's the truth about this. It started as I just wanted to do a series of interviews for YouTube. And then someone suggested you're a podcast collective. A member said, We're a podcast collective, we should have podcast. And I'm like, Well, that's true. These things exist. I'll just turn them into podcasts. And you're right, it's easy, which sometimes is dangerous because it's like, I'll just roll this up. And there is no intro music. There is no intro anything. It's just Here we are, we're we're pulling off the band-aid and going in. And that's okay for now. We're only 15 Jodi Krangle (31:11) Yeah. Becky Mollenkamp, she/they (31:12) episodes into this. It will evolve, it's did you do enough to understand how to make the other person at least feel some degree of comfort, to make the listener feel some degree of comfort, those hosting Jodi Krangle (31:21) Yeah. Becky Mollenkamp, she/they (31:21) skills we've talked about. And also. If it's if you have to have the perfect mic, the perfect camera, the perfect lighting, the perfect background, the perfect intro song, the perfect all of it, it means exactly. And it's done as better than perfect. So I try to straddle Jodi Krangle (31:32) You'll never do anything. Yeah. Becky Mollenkamp, she/they (31:37) that line too, but and the line is different for every person, as you I'm sure well agree. But so I agree. Jodi Krangle (31:40) Totally. Yeah. Becky Mollenkamp, she/they (31:42) I think I I love that as both the best and worst advice. So thank you for that. Yeah, it Jodi Krangle (31:46) Yeah. It's one of those tough things. Becky Mollenkamp, she/they (31:49) totally is. And Jody, where can people go to learn more about auto audio branding and your business as well doing audio work? Jodi Krangle (31:55) Well, I am at voiceovers and vocals dot com so they can find out all about voiceovers and what I do there. The podcast is also linked there, but audiobranding podcast dot com will get them directly to the website, the audio branding page. So yeah, it's all there. Becky Mollenkamp, she/they (32:11) Perfect. If you want to see an aspirational version of an indie podcast, go check out audio branding. And if you want to see the down and dirty version, well just stay where you are. Jodi Krangle (32:22) Ha ha ha ha ha. Becky Mollenkamp, she/they (32:24) thank you so much for doing this, Jody. Thanks for being a member of the podcast collective. And I really appreciate you having this conversation. And I personally I think there was a lot to walk away with, but the piece that I think different from some of the other conversations we've had is this piece around make thinking about how can your podcast, if this worked for your business, help you position yourself as the go-to go-to expert, go-to resource in your industry, because there is such benefit to that that isn't always tied directly to dollars. but is a really valuable thing. So thinking about the podcast through that lens is really great. And I appreciate your feedback on that. Jodi Krangle (32:57) Wonderful. Thanks so much for having me here. This is a lot of fun. Becky Mollenkamp, she/they (33:00) Thanks, Juddy.