Latest / Leveraging Thought Leadership
The Path of Developing a Book into a Business Model. | AJ Jacobs & Rita Gunther McGrath | 439
Many professionals realize that a published book is a great business card – but is anyone actually reading it?
Does your book have an impact?
Today, we discuss the journey of publishing, marketing, and building a full business model from a book. To share their insights on that topic, we've invited two great guests that have the publishing process down pat.
Rita Gunther McGrath is a highly regarded speaker, professor at Columbia Business School, and the author of multiple best-selling books such as Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.
A.J. Jacobs…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.