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Side Hustle to Over $100 Million: How a Small-Town Girl Built a Booming Online Boutique with Tori Gerbig, Founder of Pink Lily
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With $300, a Facebook group, and selling clothes out of her trunk, Tori Gerbig of Pink Lily turned her side hustle into a $100 million business in 9 years.
In 2013, Tori and her husband had just had a baby and were struggling financially to pay off debt. Desperate to get unstuck, Tori began to sell items on eBay and Etsy eventually moving into the clothing arena. Pink Lily was launched by Tori and her husband in 2014 and very quickly achieved success, rounding out the first year with $4 million in sales. Almost a decade later, Pink Lily…
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