Latest / Mini Scroll / MINI SCROLL: Jeffree Star on Cancelled Podcast, Halo Beauty responds to backlash + Crumbl Cookies viral subreddit

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MINI SCROLL: Jeffree Star on Cancelled Podcast, Halo Beauty responds to backlash + Crumbl Cookies viral subreddit · Mini Scroll

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  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space every Monday
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  through Thursday. I'm your host, Lauren Meisner,
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  the founder of the youth digital media brand Centennial World.
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  Welcome back to many Scroll, everyone.
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  Last night I went to this dinner with Bumble, this brand dinner
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  to reveal the 2025 dating trends that they're predicting.
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  And I am so tired. Like this is what makes me feel
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  in my 30s is when I go out on a weeknight and I didn't even
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  drink and I come home and I don't go to sleep till like
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  11:30. I literally feel so dead the
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  next day. I'm so tired.
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  I feel 100 years old, but let's just get into the stories for
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  today. This week, you guys on the pod
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  in general, including infinite scroll.
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  It is like a walk down memory lane for OG beauty YouTube.
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  So I'm really sorry if you guys don't care about that.
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  But it all weirdly like ties together a lot of the stories
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  from this week, including the deep dive for tomorrow.
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  So the first story that I have for you guys, of course, is that
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  Jeffrey Star has finally appeared on the cancelled
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  podcast. So after a couple of weeks of us
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  waiting to see Jeffrey appear on Tana Mojo and Brooke Schofield's
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  podcast Cancelled, the episode went live this morning.
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  And it was not the bombshell interview that I think a lot of
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  people presumed it would be. He hasn't done anything like
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  this. So mainstream.
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  We talked about this when it was announced, but like he hasn't
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  done any this mainstream in a really long time.
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  So you would think that him returning in this way would be
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  for a reason. Like he'd be ready to like, you
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  know, spill it all, tell a different side of the story.
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  I don't know. But this did not rehab his image
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  at all, at least for me. And it did not give us any new
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  information. It was basically an hour and a
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  half of them rehashing everything we already know about
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  Bye sister, about Shane and Jeffrey, about the entire
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  situation and even in the title. It had like Diddy in it.
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  It had making millions on TikTok.
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  They did talk a bit about how Jeffrey makes money on TikTok
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  through TikTok live and TikTok shop.
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  He said that his makeup brand is the toggles between the number
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  one and #2 makeup brand on TikTok shop usually in the US.
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  It was just so click baity. They talked about drum again and
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  they talked about by sister, but again, it was not like new
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  stuff. It was not anything that we
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  hadn't heard before. I think it's very clear from
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  that interview that moving to Wyoming, leaving LA, putting
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  distance between himself and the beauty community like that
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  didn't change him at all. He still came across so
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  egotistical, entitled, like can't take a single ounce of
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  accountability for anything. He seems so bitter and angry
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  still. I don't know, it just seems like
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  we were watching an interview with Jeffrey Star from like
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  2018. The most interesting parts were
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  from in my opinion, were Jeffrey claiming that James Charles
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  manipulated Tati into making her second video S she did buy
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  sister, right? Her next video is when she came
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  back and accused Shane and Jeffrey of manipulating her to
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  make by sister. And you know, Jeffrey's like
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  Shane and I were at the height of our career.
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  Like we obviously didn't give a shit about what they were doing.
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  Like Tati and James just wanted to take us down because we were
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  like the underdogs that were making it.
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  I don't believe that, but whatever.
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  So he claims that James got in Tati's ear and convinced her to
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  make that video to like get back at Shane and Jeffrey.
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  He talked about the infamous birthday dinner.
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  That was kind of the, I would say the biggest like bulk of the
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  episode when it came to him addressing the drama.
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  Tana, Tana, Tana. She was like, what happened at
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  the birthday dinner? Like tell us the real T And it
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  was exactly what we already knew.
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  Like Tati had this birthday dinner, James was there, a lot
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  of her friends and family were there.
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  And it was at the height of, this is what Jeffrey said was at
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  the height of when James was like, you know, newly really
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  wealthy and famous. And he had a bit of an ego
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  problem. He felt very entitled.
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  He just expected that because of this fame and fortune he had
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  that everybody wanted to sleep with him.
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  That's what he said. So he got really into this
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  waiter who was 19, that was serving them at the dinner.
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  And he brought him back to his hotel room.
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  And then the waiter decided he didn't want to do anything.
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  And James was like, this is a ledge.
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  This is all what Jeffrey said. James was like, well, I paid for
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  this hotel room, basically insinuating that James was
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  saying like, you owe me. And then Jeffrey's like we all
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  left that we flew back home and we just had this sick taste in
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  our mouths. And then he's like, that's why
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  Tati did buy sister cuz she thought that like publicly
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  exposing him would reel him in kind of and like de platform
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  him. And then he's like the vitamins.
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  That was like the catalyst to to start it, but like there was so
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  much more under the surface. But like, again, we already knew
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  this If you kept up with everything going on during that
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  time, Like we knew that whole story.
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  Basically. He said he's releasing an
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  autobiography. That's what's next for him.
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  And he also said that he's considering doing like this is
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  what it seems like, like sex lessons online.
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  That is something he's considering doing next.
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  I don't know you guys. It was it was honestly kind of
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  nothing like I would actually, if you guys haven't watched it,
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  I would say you don't need to. I've given you everything and it
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  was just not that interesting. So I'll be interested to see how
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  his interview with Trisha Paytas goes on just Trish because
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  hopefully that will be more interesting because it will
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  rehash like their personal drama, like they even said on
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  canceled, like Tana and Jeffrey like never had any drama and
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  like, I don't know. So we'll see.
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  OK, so on a similar note and off the back of the story from
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  yesterday, I wanted to give a little update because one of you
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  guys actually messaged me a screenshot of this and I was
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  like, Oh my God, I love when you guys like send me things, like
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  updates to my stories that I've covered or just things that you
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  think I should cover it Like it's so cool.
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  So Halo Beauty has addressed the backlash that we talked about
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  yesterday. So as I said, Halo's trying to
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  make this comeback without Tati, and it seems like they're about
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  to launch makeup. They're getting tons of backlash
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  on how everything went down with Tati and now them trying to like
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  launch makeup. Listen to yesterday's episode
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  for like a full breakdown on that.
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  I won't get into it now. But then on top of that
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  backlash, they were getting more backlash because they were like
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  blocking people and deleting comments of people who were
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  asking about Tati, asking for clarification on this, like
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  female lead company that was like guiding them.
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  They said that like Halo Beauty was now being guided by some
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  female lead company and everyone's like, what the hell
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  does that mean? So they have made a comment on
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  Instagram addressing this. They wrote.
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  We appreciate everyone who has taken the time to share their
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  thoughts. Yes, Halo Beauty has officially
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  parted ways with Tati Westbrook and we're moving forward with a
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  renewed focus on clean, ethical beauty.
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  Our beloved supplements are here to support your Wellness
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  journey, and we're excited to add new products that align with
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  our commitment to quality and transparency.
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  Thank you for being here and sharing your input.
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  It truly means a lot to us. More details about our new
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  direction are coming soon. So stay attuned.
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  OK. Well, I think it's interesting
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  that they said that they are continuing with the supplements
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  because again, like, if that was just like Tati's baby.
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  And it just makes me sad for her.
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  I don't think Halo Beauty is going to succeed at all without
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  Tati. But it just makes me sad that
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  this has been like ripped away from her.
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  It feels amid all the litigation.
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  All right, And the last story that I have for you guys is the
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  crumble Cookie subreddit is going viral because it's so
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  unhinged. So over the last few days,
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  Twitter and TikTok have been blowing up with people
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  discovering the subreddit for Crumble cookie.
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  Now this is like the low stakes, insane Internet petty drama that
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  like we live for. Like This is why we have the
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  Internet. I love this shit.
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  So there are 77,000 members in this subreddit and every single
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  day people are posting in there just ripping crumble to shreds
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  while also consistently buying and eating crumble.
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  Like these people just spies crumble with every ounce of
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  their being, but they still have it like every single week.
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  It's so funny and they take it so seriously.
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  Like they're so passionate about these cookies.
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  They take their commitment to like being crumble cookies #1
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  hater like so, so seriously. So OK, the example that started
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  to go viral that like kicked off this discussion, it's actually
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  from a month ago. Somebody posted in capital
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  letters. Are you fucking kidding me?
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  And then it goes, has crumble lost their fucking minds?
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  An entire week of only pies. This is fucking stupid.
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  Oh my fucking days. And it's a screenshot from like,
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  basically, I guess actually it's going to be like next week,
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  Thanksgiving week. It's going to be instead of like
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  new cookies, you know, the cookies of the week.
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  It's going to be pies of the week because it's like
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  Thanksgiving. I should also note that this
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  post is tagged as a spoiler. So on Reddit, if you're posting,
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  I don't know about like ATV show or something, you can tag
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  something as a spoiler so that people won't read it.
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  It's tagged as a spoiler, I guess because it's spoiling the
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  fact that like the reveal for Thanksgiving week is pies.
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  It's so funny, it's so serious. So the tweet that accompanied
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  this screenshot that started to go viral and then like I said,
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  it's been brought to TikTok and it's like become this whole like
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  cultural thing online. Latest obsession is the crumble
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  cookie subreddit. Everyone on there hates the
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  cookies but they still try them all every week.
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  They're the most pissed off people on the planet.
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  And then one of the top replies someone wrote.
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  I worked for Crumbles corporate team and I am not joking when I
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  tell you they had to basically take away the CEO's phone
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  because he was addicted to doom scrolling this subreddit.
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  He almost fired an entire department because someone
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  leaked a cookie lineup. I actually believe this to an
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  extent. I think it happens with
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  influencers with podcasters when they get like a dedicated
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  subreddit. I know it is common that you
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  just get like obsessed actually. Oh my God who talked about this?
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  There was a podcaster fairly recently who talked about being
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  addicted to reading their Reddit, I forget who ANYWAYS.
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  But yeah, like I think it's common that you get kind of like
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  addicted to reading. I mean, I'm like addicted to
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  reading our YouTube comments. Like I open the YouTube comments
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  like 100 times a day. And that is not anywhere close
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  to having like a dedicated subreddits.
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  Like, I can't even imagine what that would feel like.
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  And it's not like you're addicted to the validation.
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  You're just like, it's like you for me at least.
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  Like I feel at an extreme sense of anxiety if I don't like
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  understand how people are perceiving the content that I'm
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  putting out at any given time. So it like feeds that addiction.
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  It like calms me down. It's like I feel like a spike of
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  anxiety when I remember the YouTube comments multiple times
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  a day. I'm like, oh, I haven't checked
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  it in like an hour. And then I'll open it and it's
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  like, OK. Even if it's a bad comment, even
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  if I've received like backlash, at least I know, you know, I can
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  imagine that if you have a dedicated subreddit with that
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  many people constantly posting about like your company, your
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  content, whatever, like, it would become an addiction.
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  OK, so this feedback has obviously made it back to the
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  subreddit and they've been talking about it.
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  And what I think is really interesting about this is like
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  hundreds of people in the subreddit are now talking about
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  why they participate in the subreddit.
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  And it's for all the reasons that you would kind of that
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  would come to mind, right? Like that you would expect
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  people are being so honest. Like some of them are like, I
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  literally haven't had crumble cookies in like a year, but I'm
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  obsessed with like the drama in this subreddit.
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  I love like bitching. I love being a hater.
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  I love consuming negativity. And to hear this many people
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  being so honest about why they participate in like, essentially
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  a snark Reddit, it's so fascinating.
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  I don't know if there are many other corners of the Internet
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  where people would be willing to be so open about that.
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  And Geordie and I actually did a deep dive into like the
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  psychology behind Stark Reddits last year.
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  So definitely go back and listen to that episode if you're
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  interested. But a lot of what we found just
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  came down to the fact that like being a bit of a hater and
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  consuming that kind of negativity.
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  Like it makes people feel better about their lives.
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  It makes people feel more connected to each other because
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  you have this like common enemy. Me describing Crumble Cookie as
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  somebody's like common enemy is insane, but you know what I
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  mean? It fosters a sense of connection
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  and it kind of it's it's like why we love watching like
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  housewives or reality TV, right? It's like you love the drama,
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  you love the fighting like you love.
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  There's just something kind of like exhilarating about that,
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  like humans have a negativity bias, most of us.
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  And so it it kind of confirms that for us, like being involved
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  in like a hater esque community. So yeah, I do recommend I'm, I
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  fear that the subreddit will change now because it's going
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  viral for this, but I do recommend reading it.
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  It is really funny. It's like low stakes and you
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  know, I am on my journey to try and crumble cookie.
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  You guys know, like when the crumble cookie Australia thing
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  happened a few months ago, I literally lost my mind that I
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  didn't get a chance to try it. And then obviously I ended up
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  being grateful because it turned out those cookies were on a
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  plane for like 3 days. But Crumble is coming to
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  Australia in 2025 and I am so excited.
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  And I know there are very mixed opinions.
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  And Australia also has, I feel like this is maybe not as well
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  known, but Australia has like an insane baked goods culture.
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  My brother was actually saying because my brother's been like
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  living with us in Australia. He's been doing his working
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  holiday visa here. He was saying, you know, I've
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  never been anywhere, I don't think in the world that is as
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  obsessed with giant oversized cookies the way that Sydney is.
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  Like every single cafe you go to, there's a million amazing
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  baked goods and like giant cookies are always there.
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  So I actually think it might end up being kind of like when
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  Starbucks tried to come here and it didn't really work because we
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  have such strong coffee culture, such strong cafe culture.
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  We already have a very strong, like giant cookie culture.
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  We already have a very strong like baked goods culture here.
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  So it'll be interesting to see what happens when they come
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  here. But I am like dying like I just
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  need to try it. I just need to try it.
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  All right guys, that's it for today.
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  I feel like I'm delirious. Thank you so much for listening
• 15:17
  to Mini scroll. Please remember to rate review
• 15:19
  and subscribe. It helps us so much.
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  It helps us grow. Please rate US on Spotify.
• 15:24
  We're trying to get our Spotify reviews up.
• 15:25
  I love you guys. There will be a deep dive
• 15:28
  tomorrow and I will talk to you on Monday.
• 15:30
  Bye.