Latest / Scene Projects Sports Network / Nicole Hage on Style Driver, Golf Fashion Trends, and Enhancing Event Experiences

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Nicole Hage on Style Driver, Golf Fashion Trends, and Enhancing Event Experiences · Scene Projects Sports Network

• 0:17
  Hello, ladies and gentlemen.
• 0:18
  Welcome to The Scratch Project.
• 0:20
  Today, we're gonna be having a special guest on.
• 0:23
  Let me introduce Nicole Hague of Style Driver LLC.
• 0:28
  How you doing?
• 0:28
  I'm great, Alex.
• 0:29
  Thanks for having me.
• 0:31
  Well, thanks for being on here.
• 0:33
  So can you explain to us a little bit about Style Driver LLC, how it came about, and why
• 0:41
  you're so passionate about
• 0:42
  it?
• 0:43
  Yeah.
• 0:44
  So Star Driver, we are a one stop shop, for corporate golf tournaments, charity, really
• 0:50
  anybody that is needing gear, swag, giveaways for either themselves or for their clients.
• 0:58
  We started off couple years ago providing all the uniforms for p...
• 1:02
  Various PGA and LPGA tournaments, which, you know, that's a couple 100 upwards of thousands
• 1:10
  of pieces of shirts, polos, quarter zips, hats, that the volunteers need for the whole week, at
• 1:18
  the tour event, which then that quickly morphed into, well, what else do you guys do?
• 1:24
  And then it was, well, we can we can provide gifting opportunities for the pro ams.
• 1:29
  Some tournaments, depending on the level, are paying upwards of 40 to $50,000 for a foursome
• 1:35
  to play in the Wednesday or the Tuesday pro ams.
• 1:39
  And, you know, you better have a nice swag bag to give when you're spending that kind of
• 1:43
  money.
• 1:44
  So we created...
• 1:45
  What we're really known for is, yes, we can give the experience of the in hand.
• 1:49
  Here's your shirt.
• 1:50
  Here's a pair of shoes.
• 1:51
  Here's a belt.
• 1:52
  Here, you know, here are some items to take home right away.
• 1:55
  But we created an online gifting suite where we load it up with hundreds of different brands,
• 2:01
  different products on a password protected, web page.
• 2:07
  We come to the event and bring it to life by bringing tons of the items that you're gonna
• 2:12
  see on the shops.
• 2:13
  You could touch, feel, see, try on that pair of sunglasses, try on a pair of shoes, try on a
• 2:18
  shirt, and kinda get the experience of what you're gonna be seeing online.
• 2:22
  They each get their gift card.
• 2:24
  And then when they go home and shop, we drop ship the items to them within two weeks after
• 2:30
  the event.
• 2:30
  So that's kind of just one part of the business that we do.
• 2:35
  We have our own custom line that is Style Driver.
• 2:39
  We have our own manufacturer in China, which produces these high quality pieces for the
• 2:43
  volunteer wear, for uniforms, for companies.
• 2:47
  But then we also, you know, at the corporate level, we provide a different option of, like,
• 2:53
  the higher end stuff, like, Holderness and Born and A Putnam for women, so that their, you
• 2:59
  know, their employees can feel good in what they're wearing or representing their brand at
• 3:02
  a conference.
• 3:04
  And then we also...
• 3:05
  With client gifting, the holidays are coming up.
• 3:08
  I just had a client yesterday put in a order for 500 YETI cups that were...
• 3:12
  We will be drop shipping to all 500 people on their, address list for the holidays with the
• 3:19
  holiday card and that that gift.
• 3:22
  So we we really could do it all.
• 3:24
  We had a corporation that was hosting a softball tournament, and we got baseball bat
• 3:30
  bags for them and got them logoed.
• 3:31
  We have a warehouse in Sarasota, Bradenton, Florida, and we do the embroidery in house.
• 3:36
  So we're also able to extend even more of a discount with our partners and get turnaround
• 3:43
  times a lot quicker since we can do the embroidery ourselves.
• 3:46
  So that's just kind of a a few little snippets of things that we do, here at Style Driver.
• 3:53
  That's a lot.
• 3:54
  That sounds impressive.
• 3:56
  And I agree.
• 3:56
  If I'm gonna be spending 40 to $50 on a Pro Am for a two sum, three sum, I'd like to have some
• 4:03
  freebies thrown in there, if you know what I mean.
• 4:05
  Nice nice gifts in there.
• 4:08
  I half expect a driver to be in there for good lord.
• 4:11
  You know?
• 4:11
  Like
• 4:12
  But the other thing too, what I love about the gifting suite as an option is a lot of these
• 4:17
  people play in a lot of pro ams.
• 4:19
  Every every year, they get asked a lot of corporate CEOs.
• 4:24
  And, like, I know they've got a stash of Bushnell, you know, rangefinders in the back,
• 4:28
  you know, because they've gotten that as the gift because that's always a great gift or a
• 4:32
  speaker or a driver or a putter.
• 4:34
  So with our gifting suite, it gives people the ability to pick something that they actually
• 4:40
  need.
• 4:40
  Maybe they need a new pair of golf shoes or they really want a nice outfit.
• 4:44
  Need a glove.
• 4:45
  Need a glove.
• 4:46
  Or we also have nongolf stuff on there.
• 4:49
  We have things like red light therapy mask.
• 4:51
  We've got Hyperice.
• 4:54
  We...
• 4:54
  I mean, we've got so many different items.
• 4:56
  Pickleball, obviously, is, like, taking over the world.
• 4:59
  We've got pickleball stuff on there.
• 5:01
  Oh, don't I know it?
• 5:03
  Yeah.
• 5:03
  Glassware.
• 5:05
  We literally have so many different things.
• 5:08
  So it's not just for the golfer.
• 5:10
  It's kinda funny.
• 5:12
  A lot of husbands have been saying since they've they've gotten to know us over the
• 5:15
  years, seeing us year after year with the gifting suite, and they said, you guys have
• 5:19
  made us...
• 5:19
  Made me a hero.
• 5:20
  My wife was so upset that I left her home with the kids all day to play golf.
• 5:24
  I gave her the gift card, and she was able to shop and buy, like, some cute outfits, get a
• 5:28
  pickleball paddle or a piece of travel luggage.
• 5:33
  So it's it's kind of a win win for everyone.
• 5:37
  I know with how much me and my wife, we walk the courses, we would probably be most
• 5:41
  definitely interested in anything hyperized.
• 5:43
  Yeah.
• 5:44
  I That's I live in my NormaTec boots.
• 5:46
  That's where I will be at 05:00 this afternoon with my...
• 5:50
  On the couch with my NormaTec boots for at least two hours.
• 5:53
  What do those do?
• 5:54
  Are those, like, compressions?
• 5:55
  They're the compressions for your legs, and they just...
• 5:58
  They're just amazing.
• 5:59
  I love them.
• 6:01
  And I'm not being Well,
• 6:01
  you let me know when you find a boot that helps with plantar fasciitis, and I'll
• 6:06
  Honestly, immediately.
• 6:08
  Honestly, the...
• 6:09
  I have the same issue, and I have just not great circulation in my legs sometimes.
• 6:14
  Those boots really help.
• 6:15
  And they also just launched...
• 6:17
  They're not available until q four, but they're HyperSlide with Nike, and those are supposed to
• 6:23
  help a lot with plantar fasciitis.
• 6:25
  So I'm really excited to try those.
• 6:28
  I'll have to keep an eye out for those hyper slide.
• 6:31
  Yes.
• 6:31
  Is that like slides?
• 6:32
  Or
• 6:33
  They're slides, and you can walk with them and and actually, like, wear them like slides.
• 6:38
  So you could be out to dinner and have your feet getting worked on at the same time.
• 6:42
  Talk about multitasking while enjoying gourmet food.
• 6:45
  Okay.
• 6:46
  Let's go with that.
• 6:48
  What's your...
• 6:49
  If you were, like...
• 6:50
  To say, what's your favorite part of style driver?
• 6:53
  Like, obviously, you have the gifting stuff, but, like, when you got into this and you're
• 6:57
  like, we're gonna do this Mhmm.
• 6:59
  What was the thought process behind that?
• 7:01
  Like, what was it like, alright.
• 7:03
  I see this space.
• 7:04
  I see this opportunity, but I'm the right person for it.
• 7:09
  Yeah.
• 7:09
  So, my boss, his name is Todd.
• 7:11
  He was actually my client, where I was previously working.
• 7:16
  And so we had worked together for about two years.
• 7:18
  He sold a lot of the product that I was working for, and I was there for about four and a half
• 7:25
  years selling one product.
• 7:27
  And I always joke that my boyfriend loves that now I have the the ability to sell a ton of
• 7:32
  stuff, and he's not hearing the same record of the same pitch over and over again.
• 7:37
  So what I love the most is now I do have the ability to sell...
• 7:43
  You tell me what you need, and I can find it and source it.
• 7:46
  Where before, I was kinda stuck with just one product.
• 7:48
  And sometimes when you're with the company, you can only sell, obviously, what, you know, what
• 7:52
  you're...
• 7:53
  What you have available.
• 7:55
  So now I have this option to...
• 7:56
  Of offering just such a wide variety of items.
• 8:00
  You have such a plethora of things to
• 8:02
  I do.
• 8:03
  And I love to people.
• 8:04
  I'm a shopper myself.
• 8:06
  I like to think that I have good taste.
• 8:08
  So it is also fun to get to spend other people's money, but also provide them and make
• 8:13
  their lives easier.
• 8:14
  And, like, that's our ultimate goal is to make their life easier instead of having to deal
• 8:18
  with 10 different vendors because you're doing a hat, a shirt, a shoe, a tchotchke, a towel.
• 8:25
  It's a car...
• 8:26
  You guys are compartmentalizing it and making it to where it's all in one place.
• 8:30
  Yes.
• 8:31
  You have options, and you don't have to go on multiple routes to look for different things.
• 8:35
  Yeah.
• 8:36
  And especially once it gets...
• 8:37
  You know, my my background is mainly in events and tournaments and and gifting is a lot of my
• 8:43
  background.
• 8:44
  And so when it starts getting the crunch time of these events where, you know, there's so
• 8:49
  many committees, there's so many moving parts, especially at the tour level, I mean, that
• 8:54
  operation is pretty extensive.
• 8:56
  To know that I only have to deal with one person for the volunteers and only one person
• 9:04
  for gifting, and they're gonna have the answers that I need.
• 9:07
  And I don't have to go to the hat vendor, the shirt vendor, the pullover person, the gift
• 9:13
  person.
• 9:13
  That eliminates...
• 9:14
  We're saving not only hundreds of hours of time during the planning process pre tournament, but
• 9:22
  we're saving a lot of stress and time once it's crunch time when there's other fires that may
• 9:28
  need to go out and you don't have time to be worrying about all of the other stuff.
• 9:33
  But just the ease of having just one person of, hey.
• 9:35
  Where's this?
• 9:36
  Hey.
• 9:36
  Where's that?
• 9:37
  And I'm able to provide that answer to them, get them their tracking in advance so they
• 9:44
  don't have anything to worry about.
• 9:45
  It just we wanna make things really easy.
• 9:49
  And So you guys have streamlined this to a fine point.
• 9:52
  Yeah.
• 9:52
  You know?
• 9:53
  And it's funny.
• 9:53
  I've had calls with people, and they're like, well, I can just call so and so and just open
• 9:58
  an account.
• 9:59
  And I'm like, sure.
• 10:00
  Yes.
• 10:00
  You can.
• 10:01
  Really, anybody could do what we're doing.
• 10:03
  But do you have a reseller certificate?
• 10:05
  Are you ready to sign up for minimums that these brands are requiring you to have to have
• 10:10
  access to a wholesale account?
• 10:12
  Are you partnered with over a 100 different brands across the country?
• 10:17
  So, yeah, anybody can kinda do what we're doing, but we've also had these relationships
• 10:23
  in the industries for thirty plus years.
• 10:26
  Our buyer...
• 10:26
  Between our buyer and the other owner of the company, they've been in the golf industry for
• 10:33
  so long.
• 10:34
  So, I mean, golf is just such a small world.
• 10:37
  It's it's it's crazy.
• 10:39
  But especially, like, in the niches of, like, know, if you're an instructor, it's really
• 10:43
  small.
• 10:43
  And if you're in a buyer, everybody knows each other.
• 10:46
  And if you're in this...
• 10:48
  It just
• 10:49
  gets Be surprised.
• 10:50
  You know one person.
• 10:51
  They'll know someone else, and it just kinda circulates around.
• 10:54
  So Yeah.
• 10:55
  We have these really great and strong relationships across the industry with all of
• 11:00
  these different brands.
• 11:00
  And to be able to house them under just one roof and be that one stop shop for people, I
• 11:06
  think that's a huge value that maybe it's $2 more that you're paying, but you're not having
• 11:12
  to deal with the headache of you having to deal with all of these vendors yourself.
• 11:17
  Well, look.
• 11:17
  If I've got someone out there who can streamline this to me and I know they're high
• 11:22
  quality brands and you have a good reputation, I will pay the $2 extra more because that's $2
• 11:28
  more I had to pay.
• 11:30
  Yes.
• 11:30
  But that's also two hours of headache that I didn't have to deal with.
• 11:33
  Exactly.
• 11:34
  And that's well worth it in my mind because that's pennies on the dollar for convenience
• 11:39
  Mhmm.
• 11:39
  Satisfaction, and overall, just a good catalog of brands that you otherwise would have to go
• 11:46
  extensively searching for deals when you can just go to one place.
• 11:50
  Exactly.
• 11:50
  You have yourself a grand old party, really.
• 11:54
  I don't know.
• 11:54
  Yeah.
• 11:55
  And and we pride ourselves, obviously, with our relationships and extending the benefits to our
• 12:00
  clients.
• 12:01
  Like, we want to give them the best deal that they can get.
• 12:05
  So I would say we typically run, I mean, at least 15% to upwards of 30% off retail.
• 12:12
  And a lot of times, that's with the logo included.
• 12:16
  I just, like, had a...
• 12:19
  Oh gosh.
• 12:19
  That's insane.
• 12:20
  A golf bag with a a big golf bag company.
• 12:23
  I mean, they're charging $87 for a logo on the golf bag, which is, like, to me, crazy.
• 12:28
  You know?
• 12:29
  Absurd.
• 12:29
  That's a lot.
• 12:30
  That's real aggressive, especially when you're paying $400 for a bag.
• 12:34
  You know?
• 12:34
  So since we do our embroidery in house in our warehouse, we're able to obviously not charge
• 12:41
  $87 for a logo where you're not gonna get that deal ordering it on your own.
• 12:46
  Maybe you get that 10% off from giving them your email, but, like, they're gonna get you.
• 12:50
  You're not gonna get the deal just because you signed up with your email.
• 12:54
  So...
• 12:54
  Yeah.
• 12:54
  So we we love that we're able to extend the the benefits to our clients, and, you know, it it
• 13:03
  just ends up being a win win for everyone.
• 13:06
  Absolutely.
• 13:08
  So I guess this is a little bit more of a preference kinda question here, but I'm curious
• 13:13
  what's your what's your favorite little brands to go shopping and, you know, if you're like,
• 13:18
  oh, man.
• 13:18
  You know, I need a new outfit.
• 13:20
  I'm not gonna say anything, but my wife's birthday is tomorrow and Oh.
• 13:24
  Looking at maybe picking or something get?
• 13:27
  Well, my favorite clothing brand is a Putnam.
• 13:31
  I, you know, being a businesswoman and being a businesswoman that's in an outdoor sport, I
• 13:37
  need to feel comfortable when I'm on the driving range and walking around the golf
• 13:42
  course, but then I also, like, need to look professional and feel like a corporate person.
• 13:47
  And I feel like they have just nailed that so perfectly, where, you know, I can go into a
• 13:54
  meeting, but then go and play golf if I needed to or go on the golf course and feel
• 13:58
  comfortable and not feel like, you know, oh, I'm in gym clothes, or I'm just like, I'm
• 14:02
  not...
• 14:02
  I'm too
• 14:03
  over So they've got the polish with the performance and the comfortability?
• 14:06
  Everything.
• 14:07
  Like, they just tick all the boxes, and it's classic.
• 14:10
  And it's, you know, it's it's, like, all the colors that are just very appropriate and
• 14:15
  neutral and, like, that look good on everyone.
• 14:17
  And just the fits are not...
• 14:19
  You know, it's not too slim, but it's not boxy.
• 14:22
  And Ali, the the the owner of the company has just done, I think, just a fantastic job.
• 14:29
  I...
• 14:30
  I've been wearing them now for about three or four years, and I'm just a huge fan.
• 14:36
  I also...
• 14:36
  I love For All.
• 14:38
  I love what they're doing in the space.
• 14:40
  They're loud.
• 14:40
  They're fun.
• 14:41
  They're, like, high fashion, which I love fashion.
• 14:46
  So, you know, when I'm going...
• 14:47
  And I don't have to worry about the business side of things.
• 14:50
  Like, I'm just going to be either a spectator or I'm going to actually hit golf balls myself,
• 14:55
  but I wanna look really cute.
• 14:57
  Floral is kind of my golf golf only go to brand.
• 15:03
  And then just lifestyle stuff, obviously, I love Hyperice.
• 15:07
  I think they are just the best.
• 15:09
  They are such a
• 15:10
  They have they have helped my my battered body so much over the years since I've played golf.
• 15:17
  Thankfully, haven't had many...
• 15:19
  I didn't have many injuries, but, like, I always joke that golf is like, like dog years.
• 15:24
  And so, like, my true age is, like, probably, like, seven...
• 15:28
  In the seventies somewhere.
• 15:30
  Like, some mornings when I wake up, I just feel it even though I haven't played, like,
• 15:33
  competitively.
• 15:34
  It could be in a cart or walking.
• 15:37
  It just hurts.
• 15:37
  Yeah.
• 15:39
  Like, I I went golfing yesterday.
• 15:41
  I played 18, and I've been working with another guy that we, have on here quite a few times
• 15:47
  now, John Hughes.
• 15:48
  And he's been having me do this grip, and I've been trying to learn how to get to the speed
• 15:52
  slot.
• 15:53
  Oh, wait.
• 15:53
  You're gonna be
• 15:54
  John Peach.
• 15:54
  I think I know him.
• 15:56
  John Hughes is a master PGA instructor.
• 15:58
  He works at the Omni in Orlando.
• 16:01
  Yeah.
• 16:01
  Know.
• 16:01
  Also does some work at Virginia.
• 16:03
  Yeah.
• 16:03
  John's great.
• 16:04
  He's great.
• 16:04
  I love John.
• 16:05
  We...
• 16:05
  I worked with him at my last company.
• 16:07
  But, yeah, he's great.
• 16:08
  Yeah.
• 16:08
  It just...
• 16:09
  Your body's not supposed to do what it does for a golf swing.
• 16:12
  So it's gonna hurt no matter how many balls and how much you've prepared yourself.
• 16:16
  Like, it's just...
• 16:17
  It's an unnatural, unorthodox thing, and, like, you're gonna feel it.
• 16:20
  And I love when people are like, oh, golf's, like, not a sport.
• 16:23
  I'm like, well, why don't you just try walking into the balls?
• 16:26
  You don't even have to play.
• 16:27
  Just go walking.
• 16:28
  Just go walk it.
• 16:29
  It's, like, six miles.
• 16:30
  Yeah.
• 16:30
  Go walk it, and you are going to feel it.
• 16:32
  But Hyperice has been, like, just such a lifesaver for me.
• 16:37
  I I love it.
• 16:39
  And as a recovery tool, I just think it's so important to, like, take care of your body.
• 16:45
  Like, these are things that I, like, wish I had when I was playing, but, like, was almost
• 16:49
  fifteen years ago.
• 16:51
  And, like, these things were just not considered as part of, like, the routine.
• 16:56
  Like, these guys are guys and girls are so spoiled with their trucks and the trailers and
• 17:01
  the physios and all
• 17:02
  of this.
• 17:02
  My goodness.
• 17:03
  Don't we know it.
• 17:04
  That they have now?
• 17:05
  Like, I just...
• 17:06
  It would make such a difference.
• 17:08
  It would have made back in the day.
• 17:10
  I mean, look at golf and the evolution over the last thirty years that we went from guys coming
• 17:16
  straight out of the clubhouse from having a, you know, cigar and a gin to the course to now
• 17:21
  they're in these high...
• 17:22
  Basically, mobile performance centers.
• 17:25
  They are.
• 17:25
  It's so impressive what they have on the road and and the teams that travel.
• 17:30
  I mean, it really is such a business, and and people just think like, oh, like, these guys
• 17:34
  are flying private and they're staying
• 17:36
  These guys are some of the best athletes in the world, and then people don't even know it.
• 17:40
  Yeah.
• 17:40
  It is.
• 17:41
  And, like, there's a reason that they are, and there's a reason why they have this team with
• 17:45
  them, and they need to have their bodies firing and and properly working every week.
• 17:50
  They can't afford to have a week off.
• 17:52
  Right.
• 17:53
  Like, I'd say one of my favorite athletes in the space right now, everybody always turns to
• 17:58
  Scottie, but when it comes to just someone who's consistent and has been a freak of
• 18:02
  nature, I'd have to say that would be John Romm and Bryson, just what they're able to do with
• 18:07
  their bodies.
• 18:08
  Yeah.
• 18:08
  Like, good lord.
• 18:10
  Very, very differently.
• 18:12
  I'm a huge Scottie fan.
• 18:13
  I love him.
• 18:14
  I think he's a wonderful person, and I've gotten to know his family over the last few
• 18:18
  years.
• 18:19
  And to to get to see the behind the scenes of, like, what he does, it's so impressive.
• 18:24
  And, like, his body too.
• 18:26
  I mean, like, let's...
• 18:26
  I always joke, like, it's the Scottie shuffler, like, shuffle.
• 18:30
  I mean, that is the most unorthodox thing.
• 18:32
  And, like, I'd literally just sat and watched him on the range before, and I'm just like, it
• 18:36
  doesn't make sense, like, how consistent of a ball striker he is with that footwork that he
• 18:41
  has, but that is just...
• 18:43
  That's his body.
• 18:45
  He he makes it work, and he...
• 18:48
  His body is I think
• 18:50
  Scotty, though, is is...
• 18:52
  He's taken notes from Tiger Woods.
• 18:54
  He saw the knee injuries.
• 18:55
  He saw the back injuries, and he's like, instead of resisting the motion so much, just
• 18:59
  let my body shift with it.
• 19:01
  Yeah.
• 19:01
  But he but he's prepared his body in the gym to handle that.
• 19:05
  So, like, that's what's so important is the amount of...
• 19:07
  He's spending more time working on his body so that it's easy on the golf course and it
• 19:12
  transfers.
• 19:12
  So it's it's so important, and it's not...
• 19:15
  I mean, people think that, like, tour golf is so easy and,
• 19:19
  It's not.
• 19:20
  It's not.
• 19:21
  It's not.
• 19:21
  And you're not just hitting golf balls and playing 18 holes and then having lunch in the
• 19:26
  the country club after.
• 19:27
  Like, are working on your body and getting it prepared.
• 19:31
  And mentally, you have to work on that.
• 19:33
  And physically, like, there's just so many components that behind the scenes, people have
• 19:37
  no clue the demands of being a professional athlete.
• 19:41
  It looks glamorous, but it's really not.
• 19:44
  It's a lot of hard work.
• 19:46
  No.
• 19:46
  It's not.
• 19:47
  It's not.
• 19:48
  Because, like, with his footwork though, you have to imagine...
• 19:50
  And a lot of these guys probably go to dance classes and stuff whatnot to work on footwork.
• 19:55
  I know a lot of NBA players go to dance classes.
• 19:58
  A lot of football players take ballet to help keep with the toe tapping and keep in bounds.
• 20:05
  But when I look at Scottie Scheffler, see someone who's looked at a problem that nobody's
• 20:09
  seen before, and he solved it.
• 20:11
  He solved the problem of bad feet and bad knees and bad...
• 20:15
  And the bad lower back by letting that motion of momentum take him to where Yep.
• 20:20
  It would naturally take him.
• 20:21
  Yep.
• 20:22
  And he is so strong in his core and his lower back, and he's just got his body prepared for
• 20:27
  that motion and for that impact that it's okay.
• 20:32
  Like, it it just...
• 20:33
  It works and it's consistent.
• 20:34
  He's got it because he's got a body that's ready to handle what he's about ready to do.
• 20:40
  Okay.
• 20:41
  Now that we've gotten to the Scotty...
• 20:43
  Scotty's such a good dude.
• 20:44
  I love Scotty.
• 20:45
  He's great, and he's he's super funny.
• 20:47
  Like, I love his sense of humor.
• 20:49
  I think he's funny.
• 20:50
  Teddy, his catty is I I just...
• 20:53
  I...
• 20:53
  They're...
• 20:53
  What a team.
• 20:58
  Yeah.
• 20:59
  I mean, I can't imagine the amount of work that he's put into his body, that he's put into his
• 21:05
  mental.
• 21:06
  But when I look at Scottie Scheffler, I just see the evolution of the golf game because now
• 21:13
  it's a more of a mental and nutritional and just...
• 21:16
  You have the focus.
• 21:19
  And I think that's what a lot of people got into golfers for is they're like, you guys are
• 21:23
  just going out to the clubhouse drinking and...
• 21:25
  And you know what?
• 21:26
  They wouldn't have been wrong thirty five years ago.
• 21:29
  They really wouldn't have.
• 21:30
  Yeah.
• 21:30
  But these guys now.
• 21:32
  No.
• 21:33
  It's a business.
• 21:33
  It's a very serious business, and there's a lot of money on the line.
• 21:37
  They're they're not drinking.
• 21:39
  I mean, yes, maybe they're having a glass of wine here or there, but, like, it's not like
• 21:43
  the Wild West like it used to be back in the day.
• 21:46
  No.
• 21:47
  Like, I think one of the things Tiger Woods used to say is if John Daly had worked out as
• 21:51
  much as Tiger Woods did, then there wouldn't have been a better golfer in the world with
• 21:54
  John's natural talent.
• 21:55
  It could have been.
• 21:56
  Yeah.
• 21:57
  I mean, it's to each his own.
• 21:58
  It's just like the golf swing.
• 21:59
  There is no one...
• 22:00
  There's no right way to do it, and it's what works best for the person.
• 22:05
  But I think there are some core consistencies that are patterns with the top players.
• 22:12
  And I I don't think alcohol on the regular is one of those one of those things that is
• 22:18
  producing the level of golf that we're seeing out of Scottie Scheffler and others.
• 22:23
  I would argue that CBD products might be something that's helping with those guys as
• 22:27
  well.
• 22:27
  I don't know.
• 22:28
  I...
• 22:29
  They're pretty strict with the drug testing and the rules, and I've been out of it for so long.
• 22:34
  I don't know what is legal.
• 22:35
  I just remember, like, I...
• 22:37
  You couldn't even take I couldn't even take Nyquil back in the day.
• 22:40
  Like, it's pretty strict, the drug testing.
• 22:43
  So I don't know what is legal now, what's not legal.
• 22:46
  I I remember, like, VJ with the deer stuff.
• 22:49
  That's not legal.
• 22:51
  But I don't I don't know.
• 22:53
  But I...
• 22:53
  I've had
• 22:54
  a feeling Good old VJ saying.
• 22:56
  I don't know if CBD is allowed nowadays.
• 22:59
  I I I don't know.
• 23:02
  Yeah.
• 23:03
  Okay.
• 23:04
  That was interesting, but we gotta get back to the style driver here.
• 23:08
  So when we get into...
• 23:10
  We've got into the gifting.
• 23:12
  We've got into how you guys have streamlined things.
• 23:14
  What is your path forward now?
• 23:16
  Like, what is it that you guys wanna do going forward that you haven't already done or
• 23:21
  something that you guys wanna perfect that you do very well right now?
• 23:26
  You know, we definitely...
• 23:28
  We're...
• 23:28
  I would say bringing me on board is to obviously expand and grow the business.
• 23:33
  We want to expand our corporate presence.
• 23:37
  You know, my goal is to have 10 to 20 corporate clients that are using us throughout the entire
• 23:45
  year, the beginning of the year for uniforms and and get ready for all the conferences, all
• 23:50
  the little tchotchkes and giveaways and koozies that you may need to be giving.
• 23:55
  And then as, like, the seasons are changing, you know, for the summer, you know, there's
• 23:59
  summer events that they need.
• 24:01
  And then, obviously, as we transition into the holidays, holiday gifting, thanking clients,
• 24:07
  you know, I'd I'd love to have, like, this core group of of corporate business that is just...
• 24:12
  We're...
• 24:13
  We are providing everything from the uniforms to the koozies for that company.
• 24:19
  And, obviously, we'd love to have that be more than just 20, but my goal in the next year is
• 24:24
  hopefully to get up to at least 20 solid corporate clients where they are...
• 24:28
  We are their go tos, hats, shirts, everything.
• 24:32
  And then, obviously, continuing to expand on the tour side of things.
• 24:37
  We've already serviced it.
• 24:39
  I think it's about 30 tour events, maybe 40 across all tours, but we wanna we wanna be the
• 24:46
  official uniform person for all tours and for every single event of
• 24:50
  the year.
• 24:51
  Stop you right there, though, because, I just thought of something really interesting, and I
• 24:55
  wanna get your thoughts on it.
• 24:56
  Okay.
• 24:57
  How do you feel now going into 2028?
• 25:00
  Because that's when they're gonna start the new challenger track for the PGA tour.
• 25:04
  They're gonna have the champions tour and the challenger tour.
• 25:07
  Do you feel like that's gonna be another opportunity for you guys to get in some more
• 25:12
  events?
• 25:13
  I'm not, I guess, super familiar with that pathway with the champions tour, what they're
• 25:17
  doing.
• 25:18
  But if there's a tour event, we...
• 25:20
  I want it.
• 25:21
  I want it.
• 25:21
  I'm selfish.
• 25:22
  I want world domination.
• 25:23
  I want us to be on front of mind of all of these tour directors' minds of who can I work
• 25:30
  with that's gonna make my life easier, who can provide a high quality product, and make our
• 25:37
  volunteers happy?
• 25:38
  Because if you have that...
• 25:39
  I mean, that's that's such an important piece of the tournament.
• 25:42
  You know?
• 25:42
  These people, they're not just volunteering.
• 25:45
  They're paying.
• 25:46
  They're the lifeblood of these events.
• 25:48
  They are.
• 25:48
  And it...
• 25:49
  They don't get enough credit.
• 25:51
  You know?
• 25:51
  When I was on tour, I always made sure to shake everyone's hand that I could as I was walking
• 25:55
  the fairways and just say thank you for being here.
• 25:58
  You know, it's 06:00 in the morning, and there's volunteers, you know, cleaning golf
• 26:02
  balls and sorting them out.
• 26:03
  And they were And they were there well before 6AM.
• 26:06
  And they were there at, like, 04:30 in the morning, and they're there the whole week.
• 26:10
  Some of them are taking off of work just to be there, and they pay to be a volunteer.
• 26:15
  So we wanna give them a nice quality shirt that, like...
• 26:19
  They're like, why did I waste a $150 on this crap?
• 26:22
  You know?
• 26:22
  You want something nice.
• 26:24
  We want them to wear it after the tournament.
• 26:26
  We want them to wear their hat after the tournament.
• 26:29
  And, obviously, the tournament needs them to come back and tell a friend so that, you know,
• 26:34
  that is an easier thing of getting volunteers for their tournament the next year.
• 26:39
  So that's what we want.
• 26:41
  We wanna help make things easier.
• 26:43
  Obviously, we love the...
• 26:45
  Getting the gifting side of things as well and providing the best products, the hottest items
• 26:50
  of the year to all of the guests that are playing the program as well.
• 26:56
  Absolutely.
• 26:57
  It sounds like you guys have taken the volunteers into account a lot, and I appreciate
• 27:02
  that because there's a lot of people, especially, like...
• 27:05
  And people just see it during the open sort of like the masters, and they'll show, like,
• 27:10
  little bits and pieces of all these guys and girls out there mowing the fairways.
• 27:15
  You know?
• 27:15
  That's just like the turn...
• 27:16
  That's just the operation staff.
• 27:18
  I mean, if you go to a tournament, some of these people are standing there literally for
• 27:23
  twelve hours.
• 27:24
  They're not leaving.
• 27:25
  They're not getting shifts.
• 27:26
  You know, they're getting a little bag lunch tossed at them at 12:00, but, like, they're not
• 27:30
  getting bathroom breaks sometimes if the bathroom's far away.
• 27:34
  Like, if they don't have someone to relieve them...
• 27:36
  I mean, I've been at tournaments where I'm seeing you at 06:00 in the morning, and I'm
• 27:41
  seeing you as I'm leaving at, you know, three or 04:00 in the afternoon, and then I'm seeing
• 27:45
  you again the next morning bright and early.
• 27:47
  And it's like, I joke sometimes and be like, have you left, or are you just sleeping here
• 27:51
  under this tree all day?
• 27:53
  And, you know, I know down here in Florida, these events are brutal.
• 27:56
  It is so hot.
• 27:57
  Yes.
• 27:59
  And humid.
• 28:00
  They're taking their time to be out there and to help and support the event.
• 28:04
  And I can't tell you how many volunteers have saved me many strokes in tournaments where they
• 28:10
  found my ball that was in the thick rough or that went in the brush or something like that.
• 28:15
  And I know other players can say the same thing that these volunteers also help us during our
• 28:20
  rounds as well.
• 28:21
  But tournaments can't function without the support of, obviously, the tournament staff,
• 28:26
  the golf course staff, but the volunteers are very important.
• 28:31
  Yeah.
• 28:32
  Absolutely.
• 28:34
  I'm glad that you guys are doing something for those volunteers because let's be real.
• 28:39
  Come on, PGA and people.
• 28:41
  We gotta get these guys more than bag lunches for all they do.
• 28:43
  Yeah.
• 28:44
  You know?
• 28:45
  Yeah.
• 28:45
  Like, at least give them a voucher to the clubhouse for a steak or something.
• 28:48
  Well, I'm pretty sure that most tournaments, they do get a voucher to come back and play the
• 28:52
  course, like, the week after, or there's a day, like, a thank you day, an appreciation day
• 28:58
  where they do get a nice buffet lunch, a nice dinner, they get to play golf.
• 29:02
  They get tickets for the event for the week, and, obviously, they get the gear and the hat,
• 29:07
  the shirt, pullover, all that kind of stuff too.
• 29:09
  So they they do get thanked a lot, but still, you know, if we could be a small piece of that
• 29:14
  and helping the tournament, have them feel good about what they're doing and they wanna come
• 29:18
  back and volunteer and see what cool shirt we made for the next year or hat, we we love
• 29:25
  that.
• 29:25
  Absolutely.
• 29:28
  Well, I am completely thrilled on what I've heard.
• 29:31
  I feel like I gotta go to the store.
• 29:33
  You said Putnam is the one.
• 29:35
  Right?
• 29:35
  For women's?
• 29:37
  Women.
• 29:37
  I would highly recommend them or For All.
• 29:40
  I actually just recently created a for the ladies on our website.
• 29:46
  If you go to styledriver.com and you go to the partnerships collection, one of the top icons
• 29:51
  will say for the ladies.
• 29:53
  You guys will have to DM me though for the password.
• 29:56
  We've got...
• 29:57
  I've handpicked some of the top women's brands, some of the top items that I use, that I love,
• 30:04
  that is just lady stuff in there.
• 30:06
  So I feel like that's...
• 30:07
  With the game growing so much on the women's side, we wanna...
• 30:12
  Women wanna look cute on the golf course.
• 30:14
  You know?
• 30:14
  We wanna be the the pleated shorts and, like, the baggy shirts.
• 30:19
  Like, we wanna feel good when we're out there.
• 30:22
  But it is hard.
• 30:22
  Like, where do you even start?
• 30:24
  You know?
• 30:24
  It's not a a a household name kind of thing in the golf industry for most people, especially
• 30:30
  if they're just starting.
• 30:31
  So where do you go?
• 30:32
  Where where can I find all the cute stuff?
• 30:34
  I wanna see it all and then make a decision.
• 30:36
  But you can go to styledriver.com under our partnerships collection for the ladies.
• 30:41
  You can send me a DM on Instagram or on LinkedIn, and I'll give you the passcode so
• 30:46
  that you can enter the site.
• 30:48
  And I feel pretty good that I put some really cute women's stuff on there.
• 30:53
  Alright.
• 30:54
  I'll have to tell my wife that.
• 30:55
  There's a for the ladies section on Style Driver LLC.
• 30:59
  Let's go.
• 31:00
  Yes.
• 31:01
  Let me let me let me ask this though when it comes to for the ladies because I am always
• 31:06
  interested in this when it comes to fashion.
• 31:09
  What is your preferred color scheme for, like...
• 31:13
  Let me give you a scenario here.
• 31:14
  We're going on a weekend trip.
• 31:16
  It's gonna be Downtown LA.
• 31:19
  What would you...
• 31:20
  It's gonna be, like, 89 to 92, but we wanna be comfortable.
• 31:24
  We wanna look good.
• 31:25
  You know?
• 31:26
  My wife doesn't have a whole lot of golf clothes, so I'd like to get her something.
• 31:30
  What would you say would be that color scheme for Downtown LA golf trip?
• 31:35
  Downtown LA, I mean, it also depends, like, where you're going.
• 31:38
  Are we brunching?
• 31:39
  Are we going to, like, a steakhouse?
• 31:40
  We're brunching.
• 31:41
  We're brunching.
• 31:42
  So I would say, like, a fun, like, dress.
• 31:46
  I actually, they just actually released a Barbie collection, which is pinks and greens
• 31:54
  and, like, a lime green is really fun.
• 31:56
  I think something from the Barbie collection from For All would be so appropriate for brunch
• 32:01
  in LA.
• 32:02
  If we were in a New York setting, I would say a Putnam would be great for that.
• 32:09
  Little more neutral.
• 32:10
  Little more neutral.
• 32:12
  One of my best friends who played on tour for over fifteen years, Sydney Michaels, has a line
• 32:17
  called Isla Sport, which is also...
• 32:20
  She's got a little black dress that is for golf, but also for after hours too.
• 32:25
  That would be a great...
• 32:27
  Her little black dress is great.
• 32:28
  It's a mesh back.
• 32:30
  It's super cute.
• 32:32
  So that would be also appropriate for, like, a dinner.
• 32:36
  You could throw a cute little leather jacket over it with a cute shirt.
• 32:39
  Go straight from the course to a cocktail party?
• 32:42
  Exactly.
• 32:42
  And no one would know that you were in golf gear.
• 32:45
  That is incredible.
• 32:47
  Yeah.
• 32:47
  So that's so funny....
• 32:49
  Black dress that with the black mesh.
• 32:51
  That's awesome.
• 32:52
  Yeah.
• 32:52
  It's great.
• 32:56
  Okay.
• 32:56
  And I have I have some golf clothes.
• 32:59
  Okay?
• 32:59
  I'm a guy.
• 33:01
  But I like to be a little flashy when it comes to my colors.
• 33:05
  Like, my favorite color is orange.
• 33:07
  And I know...
• 33:09
  I'm an auburn tiger, so I love orange.
• 33:13
  Yeah.
• 33:14
  I just, it's hard to find gear in orange, though, that's, you know, not too loud.
• 33:22
  Like, I wanna be loud, but not too
• 33:24
  No.
• 33:25
  You can never be too loud.
• 33:29
  And at least in my book.
• 33:31
  I have not found a quarter zip that I like that's orange yet.
• 33:36
  Okay.
• 33:37
  I'll have to...
• 33:37
  Well, the other thing too that's important to consider is each year is kind of preplanned.
• 33:43
  I don't know who preplans the year, but there are...
• 33:47
  There's, like, this book, basically, is what I've been I've been told.
• 33:51
  And this book tells you and tells these designers and all of these brands, these are
• 33:56
  the colors for the season that are coming up.
• 33:59
  So I know right now for 2027, yellows, lime greens, lilacs are, like, some colors that are,
• 34:09
  like, gonna be big in 2027, which doesn't mean we can't find you an orange quarter zip.
• 34:15
  We could
• 34:15
  I like the lilac too.
• 34:17
  I like that purple, that, like, that light shade of purple.
• 34:20
  There's a reason why when you see brands and you're like, how do they all know that...
• 34:25
  Like, why do they all have green, or why do they all have this lilac color?
• 34:29
  It's like, there's, like, someone out there that dictates in the fashion world what the
• 34:33
  colors are for the upcoming year and seasons, and all the brands follow that.
• 34:38
  And so, like, I mean, I know some brands are, like, three years in advance already planning,
• 34:44
  you know, mapping out the seasons.
• 34:46
  But, yeah, next year, we're gonna see a lot of greens, yellows, lilacs, and some different
• 34:52
  kind of shades of blue and, like, like, I saw some maroons also.
• 34:59
  Maroon's another color I like.
• 35:00
  I like maroon and yellow.
• 35:01
  Haven't found anything in yellow polo wise that...
• 35:04
  You're gonna see a lot of yellow next year.
• 35:06
  So you'll...
• 35:07
  You can get whatever you need yellow next year.
• 35:10
  Great.
• 35:11
  Because the only yellow I've been finding at my local sports stores so far has been very
• 35:15
  mustardy, and I'm like, I want some, like, that sun fade that, like Yeah.
• 35:20
  Feel like I'm eating a starburst kinda yellow.
• 35:22
  Yeah.
• 35:23
  You're gonna see a lot of that next season.
• 35:27
  Alright.
• 35:27
  Well, let me ask you this then.
• 35:30
  With all the stuff you've talked about, where can the people find you?
• 35:33
  Where can the people find, obviously, Style Driver?
• 35:36
  What places should we be following you guys?
• 35:40
  You can file...
• 35:41
  You could find Style Driver at styledriver.com online.
• 35:45
  We have our ecom store, and you could reach out to customer service there.
• 35:50
  You can find me on LinkedIn with just my name, Nicole Hage, h a g e.
• 35:56
  And you could also follow me and find me on Instagram at nicole hage, all one word, on
• 36:02
  Instagram.
• 36:03
  And, you could send me a message.
• 36:05
  Like I said, if any of the ladies out there want to, shop on our For The Ladies site, just
• 36:11
  send me a DM, and I'll send you the passcode, and you'll have access in there.
• 36:15
  And, I also can give you a little discount code as well.
• 36:20
  Alright.
• 36:21
  Well, is there anything that you would like to say to the people before we get out of here?
• 36:26
  I think we covered a lot today.
• 36:29
  I enjoyed it a lot.
• 36:30
  I'm...
• 36:31
  I...
• 36:31
  Like, I get a little bit of a rap.
• 36:32
  You know, people are like, hey.
• 36:34
  You know, you're the golf geek and stuff, but people don't know.
• 36:37
  I have a secret love for fashion.
• 36:39
  Like...
• 36:39
  Love that.
• 36:41
  I I subconsciously do this sometimes.
• 36:43
  Like, I'll go through fashion catalogs, like, the golf stuff.
• 36:46
  Yeah.
• 36:46
  I'll be mixing and matching outfits and colors, and I'm just like, I wish I could do something
• 36:51
  to just put these palettes Together.
• 36:54
  Out and then just mix them together.
• 36:57
  But, Well you know
• 36:59
  another cool thing, I guess, I did forget is we do have a custom program where we have a
• 37:03
  designer in house, and you can create your own line with your own branding on the inside.
• 37:10
  Your tag would have your brand on it, and we can design anything on these shirts for you.
• 37:15
  So you could be your...
• 37:16
  Also, you could start your own custom design, with our company as well.
• 37:23
  Oh, anybody out there who's got some
• 37:26
  Some vision.
• 37:26
  Ideas for golf fashion, some vision, you guys gotta hit them up.
• 37:30
  Gotta get it.
• 37:30
  Yep.
• 37:31
  Nicole, I'm so glad that you joined us.
• 37:33
  We have to do this again.
• 37:34
  Really hope that the color catalog this upcoming season, we get to show off to the...
• 37:40
  We'll get you some yellows.
• 37:43
  Some yellows and some lilacs.
• 37:45
  I do like me some purple too.
• 37:46
  Yes.
• 37:47
  Love it.
• 37:47
  Thank you so much for joining us.
• 37:51
  I can't believe how well this went, to be honest.
• 37:53
  I've never got a chance talk to someone about golf fashion, so this was actually a a treat
• 37:58
  for me, and I hope we get to do it again.
• 37:59
  Always done.
• 38:00
  Talk fashion, golf.
• 38:02
  Just let me know.
• 38:03
  Alright.
• 38:04
  Thank you so much.
• 38:05
  Everyone, this was Nicole Hague of Style Driver.
• 38:08
  I was Pods Plays Golf.
• 38:10
  I hope you guys have a good one.
• 38:12
  See you next time.